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Orange County Convention Center October 9-12, 2014 OVERVIEW

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Orange County Convention Center October 9-12, 2014 OVERVIEW The Southern Women’s Show was widely embraced by the Orlando market and received outstanding media exposure. “I had such a great time at the Southern Women’s Show this year. It was such a happy, . Total Ad Campaign: $320,725 positive environment and we did twice the amount of sales as the . PR Impressions: 887,344,116 year before. We will be back next . Attendance: 24,000+ women year for sure.” Chris Lowe, PowerHoopz Fitness DEMOGRAPHICS The 24th annual show attracted thousands of loyal fans throughout the weekend. Mothers, daughters, girlfriends and co- workers from 25-65 years of age, packed the aisles enjoying all the show had to offer. FEATURES AND PROMOTIONS Exciting and educational activities on the stages, special features, celebrity guests and interactive promotions were designed to captivate and attract the target audience. “Orlando Fashion Productions was excited to be part of the Southern Women’s Show. The show brought our company and other participating exhibitors heightened exposure and additional business.” Tina Rodriquez, Orlando Fashion Productions ADVERTISING EXPOSURE “The Southern Women’s Show in Orlando was a huge success for the Daytona Beach Area CVB Exhibit! Traffic was brisk all four days and we distributed over 800 Visitor Guides. We also offered a chance to win a two-night stay at an oceanfront hotel and received over 600 contest entries! Looking forward to next year.” Roxanne Olson, Daytona Beach A six week comprehensive marketing and advertising campaign promoted the show through television, radio and print as well as social media and grassroots efforts. The show was highlighted in 100 Walgreens stores, 16 Chevrolet dealerships, and hundreds of retail locations. TELEVISION ADVERTISING The Southern Women’s Show received outstanding television coverage and exposure. In addition to a two-week paid schedule on the NBC affiliate and a variety of cable programming, the show’s reach was extended through promotions, online advertising, contests and live shots from the show. Click here for link to TV Coverage then click arrow . Number of TV Spots: 1,232 . Total TV Campaign: $57,690 RADIO ADVERTISING Nine radio stations representing all formats including adult contemporary, country, urban, Christian and more promoted the show to their listeners. A variety of spots were produced to highlight the show and ran in paid and promotional schedules across the region. Additional live spots and endorsements were run on key stations featuring sponsors and promotions. Number of Stations: 9 Click here for Radio Spot . Number of Radio Spots: 636 . Total Radio Campaign: $186,442 NEWSPAPER AND MAGAZINES The Southern Women’s Show was advertised through an extensive print ad campaign with the Orlando Sentinel as well as weekly and monthly publications in order to saturate the market. Show Program Distribution: 169,337 . Number of Print Ads: 43 . Total Print Schedule: $57,468 PR IMPRESSIONS A dedicated PR firm generated buzz with women in the market, scheduled live interviews and delivered extensive media coverage through print, television, radio and online. Impact: 887,344,116 Impressions SOCIAL MEDIA AND E-NEWS An online and social media campaign including Facebook, Living Social, Twitter, Instagram, E-newsletters, and the Official Show Website was integrated into the marketing plan to reach busy women. 15,884 E-Newsletter Subscribers . 7,008 Facebook Fans . 110,049 Unique Pageviews . 1,788 Living Social Redemptions . 463 Instagram Followers . $1,219,392 Value SPONSORS Outstanding sponsors extended the reach of the Southern Women’s Show and created interactive and exciting features within the show. OUTSTANDING EXHIBITORS A Kitchen Must Bourbon and Boweties Creative Accents FL A Passion For Pink Brazilian Bra Straps Creative Motivation A Spice Above Brides Against Breast Cancer Creative Motivation AAA Bright House Networks Crime Prevention Security Systems of Orlando Abbvie Brown Fertility Associates Cruise One-The Wofford Group About Face Ink, Permanent Makeup & Anti Aging BSJ Enterprises, Inc. Cutco Cutlery ADT Cabot Cheese Cooking Stage Daytona Beach CVB Advanced Dermatology And Cosmetic Caite, Inc. Dept of Business & Professional Regulation Aerus Electrolux Camp Gladiator Designs by Alex Simkin Airbrush Makeup Magic Canus Goat's Milk Skincare Products, Inc. Diamond Resorts Alex and Ani Cape Kingdom Nutraceuticals, LLC Dianetics/Scientology of Tampa Alimtox LLC Capital Bee Company Dignity Memorial All About Me Carestream America Dillard's All Natural Dips Carver Dan's Directbuy of Central Florida Aloe Infusion Castaway Scuba doTERRA Essential Oils Ambrosia Designs Celebration Cosmetic Surgery Dunes Accessories American Laser Skincare Cellular Sales Easy Living Products- Power Steam Pro American Residential Services Centura Institute Ecoview Windows & Doors Angel Dream Events LLC Century 21 Elegance eT Cetera Ardyss International Chevrolet Elite Cosmetics Artistry Dark Spot Corrector by Amway Chic Events En Masse Marketing Corp.- Flameless Candle Aveeno Chilling The Most En Masse Marketing Corp.- Garlic Grater Baby Wingz Chloe & Isabel Energems Bath Fitter Christelle's Jewelry Energy Armor Be Fit Apparel Classy Girl Boutique Enjoy The Spa Beaches of Fort Myers & Sanibel Claudia G. Collection ESA - Sigma Phi BeautiControl Cosmetics Clementine Design Essential Pockets Beautiful Bride Orlando Click Heaters European Wax Center Bechan Enterprises Cobra Security Products Euroshine USA, Inc. - Bamboo Pillows Bee Stunning Natural Lip Enhancement Colesce Fashions & The Perfect Fit Custom Fitted Bras Everything Solar Bettina Cosmetics, Inc Compass Pointe Cremation Services, LLC Fairvilla's Sexy Things BG Wineslushies Coppertone Sun Care Famous Amos Cleaning Binson's Home Health Care Centers Cordaroys Fifth Avenue Collection Jewelry BioTE Medical Corry Enterprises Florida Blue Blue Iguana Designs Country Cottons Florida Hospital Pink Army OUTSTANDING EXHIBITORS Florida Style Import & Export Cloud Mac Makeup Flowers Bakery LLC Innovative Concepts Magic Pad Forever Beautiful Integrative Physical Medicine Mahatma Rice Fort Hays State University Inventi - Iced Coffee Makeup Eraser Fun Spot America Isagenix International Margaret Taylor Ltd.- The Ring Lady!! General Nutrition Centers It Works! That Crazy Wrap Thing! Mary Kay George Street Photo & Video It's A Steel Jewelry Matchmaking Pros Glitz Galore-N-More It's Good On Ya Medifast Weight Control Centers Gold Canyon JAM Sales - Bravage Miche Gourmet House Rice JAM Sales - Stove Top Grill Michel Germain Parfums Graham Chiropractic Jamberry Nails Mighty Cold Products Grapes & Olives On Tap Jamie Oliver at Home Millennium Home Design of FL Greenbuilt Home Solutions, Inc Jason Pappas MillerCoors - SE Region Gripstic Julzz.com Mindful Minerals Gutter Cap Katy's Gifts Modern Wellness Solutions Hair Solutions Kings Creek - Williamsburg VA Moonglow Jewelry Happy Feet Kitchen Craft My Favorite Shelf LLC Harrington Multi Media Marketing Knockout Nails My Smart Security, LLC Hawaiian Moon Kozy Collar MyCityNetworks Heart Peeler Inc. L & C Products Mylan Specialty L.P. Heat in a Click L'Oreal Paris Nail Polish Rack Factory Heavenly Dips L'Oreal USA National Networks of Libraries of Medicine Herbalife Lake Buena Vista Factory Stores Natural Tone Organic Skincare Hippocrates Health Institute Laser Peg Toys Naturally Yours Home Makeover Systems Lashes and Cosmetics Nerium International Hope Children Center International Lemongrass Spa Nestle Waters North America Horse Feathers Lickety Klip Norwex - Terri Cook Hot Legs Products Lifestyle Marketplace Sheets Nutmeg Tree Desserts & More Hottest Beauty Reviews Lil Cupcake Girls NuvaRing Hotto Potto Lilla Rose Olympia Compounding Pharmacy Hunter Vision Little Black Dress Wines Omnia Health Products LLC Hypervibe LoClar Uniques, Inc. / ItsALotAlike.com Orange County Fire Rescue Department I Love Scarves London Specialties Co. Organo Gold Gourmet Coffee Idol Fashions M & M Merchandise and Retail Services Origami Owl iHeartMedia - WXXL, WMGF and RUMBA M&E Sales/VibaBody Slimmer Orlando Fashion Productions LLC OUTSTANDING EXHIBITORS Outter Images Fashion Sanford-Brown College The Elegant Elephant P & S Antique Jewelry Scentsy Wickless Candles The Golden Touch PartyPods Seagram's Escape The Health Insurance Store Penny Marcella Seed Body Care/Graine de Vie The Healthy Home Company PepsiCo Americas Beverages Self Defense Products & Ladies Firearms Classes The Lasik Vision Institute Perfect Fit Toe Rings Senegence Int / Lip Sense The Mancini Packing Company Perfectore Posture Transformer Seven Up Snapple Southeast The Orlando Sentinel Pinata Publishing Shabbychic The Psychic Shop Plexus Worldwide Shadow Tans The Stick Polish Pottery Store Shaklee Therapeutic Innovations PostureFit Shot Vet Therapeutic Innovations/ Go Green PowerHoopz Fitness, LLC Silpada Designs, Inc. ThinkTank Products Premium Destinations Sleep Number Thirty-One Gifts Prestige Products/Enchanted Beauty Bar Snap Jewels Top of the Line Designs Prestige Products Direct/Migi Nail Art So You Jewelry, LLC Topical RX Prestige Products Direct/Velvet Eyeliner Sole-Magic Touching Hearts at Home Prime Resorts International Sophie & Trey Touchstone Crystal Probalance Inc. Source Family Chiropractic Treasures Profashion Inc. South Hill Designs Tupperware Punching Mama Southern Destinations Tutti Boutique Pure Romance SoZo Global Upromise by Sallie Mae Purium Spoiled Naturally US Health Advisors Rafiki Natural Skin Care State Energy Conservation
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