MEDIA WATCH May 2019 Visit St. Pete/Clearwater

BROADCAST Estimated Program Dates Notes Details Impressions

Annual Campaign :: 2019 weeks of: 1/7, National Public Radio (NPR) 1/14, 1/21, 2/4, 2/18, 3/4, 3/18, 4/1, :15 Radio :15 Spot Schedule in key programs 123,686,600 Network Radio 4/15, 4/29, 5/13, 5/27, 6/10, 6/24, 7/8, 7/22, 8/5, 8/19, 9/2, 9/16/19 :15 Produced TV schedule. 17 Spots/week -- M-F daily: (1) 6- ORLANDO: WESH (NBC) TV Annual Campaign :: 9/1/18 to 8/31/19 :15 TV Spots 7am, (1) 6-6:30pm, (1) 11-11:35pm; SAT (1) 8-10am Today 85,800,000 News Sponsorship Campaign Show, SUN (1) 8-9am Today Show :10 Live Feed TV set schedule. 16 Spots/week M-F daily: (1) 7- ORLANDO: WESH (NBC) TV (included in Annual Campaign :: 9/1/18 to 8/31/19 :10 Live Feed TV Spots 9am, (1) 5-6pm; SAT/SUN (4x) 7-8am, SAT (1) 8-10am, SUN (1) News Sponsorship Campaign above) 8-9am 2019 Weeks of: 1/7, 1/21, 2/4, 2/18, 3/4, Orlando Market: AC, Country, Rock, Soft AC, Classic Rock and ORLANDO: Radio Campaign 3/18, 4/15, 4/29, 5/13, 5/27, 6/10, 6/24, :60 Radio Spots 25,800,000 News 7/8, 7/22, 8/5, 8/19, 9/2/19

2019 Weeks of: 1/14, 1/28, 2/11, 2/25, ORLANDO: TV Broadcast Campaign 3/11, 3/25, 4/22, 5/6, 5/20, 6/3, 6/17, :30 TV Spots Orlando Market: NBC, CBS, ABC, FOX, PBS & Cable 17,400,000 7/1, 7/15, 7/29, 8/12, 8/26, 9/9/19 Orlando Radio: WMMO Live Broadcast & Radio Live Broadcast/ Broadcast with social activation, (60) recorded/live promotional 5/5/2019 159,600 “Beach Getaway” Promotion Sweepstakes mentions, digital and social activation. 1 trip for 2 Orlando Radio: WWKA Live Broadcast & Radio Live Broadcast/ Broadcast with social activation, (60) recorded/live promotional 5/5/2019 105,500 “Beach Getaway” Promotion Sweepstakes mentions, digital and social activation. 1 trip for 2 Orlando Radio: WPYO Live Broadcast & Radio Live Broadcast/ Broadcast with social activation, (60) recorded/live promotional 5/5/2019 149,500 “Beach Getaway” Promotion Sweepstakes mentions, digital and social activation. 1 trip for 2 Orlando Radio: WXXL Live Broadcast & 5/3/19-5/5/19 Live Broadcast -- 5/6/19 - Radio Live Broadcast/ Broadcast, (112) recorded/live promotional mentions, digital and 211,600 ”Weekends of Winning” Promotion 5/10/19 On-Air/ Online Promotion Sweepstakes social activation. 10 trips for 2 5/16/19-5/19/19 Live Broadcast -- Orlando Radio: WMGF Live Broadcast & Radio Live Broadcast/ Broadcast, (112) recorded/live promotional mentions, digital and 5/20/19-5/24/19 On-Air/Online 184,000 “Weekends of Winning” Promotion Sweepstakes social activation. 10 trips for 2 Promotion Orlando Radio: WMGF Live Broadcast 5/31/19 (2p - 5p) & 6/2 (10a - 2p) Live Radio Live Broadcast/ Broadcast, (112) recorded/live promotional mentions, digital and 184,000 “Weekends of Winning” Promotion Broadcast Sweepstakes social activation. 10 trips for 2 2019 Season (P1 Superstock 5/11, Two (2) :30 spots June 15 & 16; One (1) :30 ALL other events in 5/18, 5/19, 6/15, 6/16, 7/6, 7/7, 9/28 & this series including P1 SuperStock and P1 AquaX coverage Powerboat P1 Sponsorship Broadcast 9/29/19) & (P1 Aquax 4/13, 4/14, 5/11, :30 TV running on Fox Sports USA; One (1) :30 spot during coverage of Traffic 6/15, 6/16, 8/3, 8/4, 9/7, 9/8, 9/28, 9/29, the Annual Superboat Clearwater Race event on each airing on 10/26 & 10/27/19) CBS Sports Network. (September 28 & 29) Twenty (20) :30 units in locally produced Union television game PHILADELPHIA Union Sponsorship broadcasts (airing on PHL17 and 6abc) & Two (2) :30 units in 2019 Season: 3/2/19 -10/6/19 :30 TV Assets each of our fifteen (15) Bethlehem Steel FC games on Service Electric Sport WASHINGTON D.C. United Sponsorship One (1) :30 commercial spot- estimated at a total of twenty-four 2019 Season: 3/3/19 - 10/6/19 :30 TV Assets (24) locally televised broadcasts in the 2019 season. (3) thirty-second (:30) commercial spots to be aired on all TAMPA BAY Rowdies Sponsorship Assets 2019 Season: 3/9/19 - 10/19/19 :30 TV Rowdies regular season home game broadcasts One (1) Live Mention on the Rays Radio Network in (162) TAMPA BAY Rays Radio Network 2019 Season: 3/28/19 - 9/29/19 :30 Radio Regular Season Games & One (1) :30 Recorded Spot on the Rays Radio Network in (162) Regular Season Games Phillies Regular Season Over-the-Air Television (NBC10) (20) :30 PHILADELPHIA Phillies Regular Season commercials; Phillies Regular Season Cable Television (NBCSP) 2019 Season: 3/28/19 - 9/29/19 :30 TV & Radio Spot TV & Radio Sponsorship 2019 (40) :30 commercials; Phillies Regular Season Radio (WPHT) (1/3 pre/in/post) (162) :30 commercials

PRINT Estimated Publication Dates Notes Details Impressions

ASAE Associations Now May/June 2019 Full Page + Advertorial “Florida Destinations” Special Advertising Section Orlando Sentinel - Front Page Ad 5/9/19 Strip Ad Front Page Newspaper-Main News 596,063 P1 Powerboat Program Ad - Kissimmee 5/11/19 Full Page Event Program Ad

bvk 5.7.19 MEDIA WATCH May 2019 Visit St. Pete/Clearwater

Gulf to Bay Destination Magazine Newspaper Insert - Markets: Destination Magazine New York Times 5/12/19 Orlando/Daytona/Jacksonville (7,700); Sarasota (7,300); West 47,000 Topper Palm Beach / Boca (13,000); Miami/Ft Lauderdale (19,000) Orlando Sentinel - Front Page Ad 5/16/19 Strip Ad Front Page Newspaper-Main News 596,063 P1 Powerboat Program Ad - Cocoa Beach 5/18/19 - 5/19/19 Full Page Event Program Ad New York Times Travel Magazine 5/19/19 Full Page T-Summer Travel Issue 1,500,000 Destination Magazine Orlando Sentinel 5/19/19 Gulf to Bay Destination Magazine Newspaper Topper 25,000 Topper Destination Magazine Tampa Bay Times 5/19/19 Gulf to Bay Destination Magazine Newspaper Insert 60,000 Insert Destination Magazine Jacksonville Times-Union 5/19/19 Gulf to Bay Destination Magazine Newspaper Insert 40,000 Insert Destination Magazine Miami Herald 5/19/19 Gulf to Bay Destination Magazine Newspaper Insert 58,400 Insert Jacksonville Jazz Festival Souvenir 5/23/19 - 5/26/19 Half Page Event Program Ad Program Orlando Sentinel - Front Page Ad 5/23/19 Strip Ad Front Page Newspaper-Main News 596,063 Orlando Sentinel - Front Page Ad 5/30/19 Strip Ad Front Page Newspaper-Main News 596,063 Rays Inside Pitch Program 3/28/19 - 5/5/19 Full Page Issue 1 Program Ad 50,000 Rays Inside Pitch Program 5/6/19 - 6/9/19 Full Page Issue 2 Program Ad 50,000 Blue Jays Official Program 3/28 - 5/23/19 Full Page Issue 1 Program Ad 50,000

Blue Jays Official Program 3/28 - 5/23/19 Full Page Issue21 Program Ad 50,000

Phillies Regular Season Program 2019 Season Program: 3/28 - 9/29/19 Pocket Guide Ad Season Program Ad 50,000

Phillies Regular Season Yearbook 2019 Season Program: 3/28 - 9/29/19 Full Page Season Program Ad 50,000

Rays Program Ad 2019 Season Program: 3/28 - 9/29/19 Pocket Guide Ad Season Program Ad 50,000 I-10, I-75, I-95, US-231 and Capitol Welcome Centers – Beach & Visit Florida Welcome Centers – Brochure 4x9 and 8.5x11 Brochure Annual Program: 7/1/18 – 6/30/19 Culture Maps, Gulf to Bay “full size” destination magazine, and 100,000 Distribution Slot and Postcards Dolphin Trail postcards 1,200+ locations across Florida AAA offices, Gulf coast Florida Suncoast Tourism Promotions - attractions and hotels, St. Pete/Clearwater International Airport Annual Program: 10/1/18 – 9/30/19 Maps and Magazines 140,000 Brochure Distribution and Pinellas County chambers - Beach & Culture Maps and Gulf to Bay “digest size” destination magazine Tampa International Airport – Brochure Visitor Information Counters - Beach & Culture Maps and Gulf to 2019 Annual Program Maps and Magazines 8,500 Distribution Bay “full size” destination magazine Tampa International Plaza – Brochure Visitor Information Counters - Beach & Culture Maps and Gulf to 2019 Annual Program Maps and Magazines 25,000 Distribution Bay “full size” destination magazine Visit Florida Magazine 2019 Annual Publication 2-Page Spread Ad National Distribution 450,000 Consumers and travel professionals in the UK, Europe, and Visit Florida Official Travel Guide 2019 Annual Publication Full Page 90,000 Canada Visit Florida International Travel Guide 2019 Annual Publication Half Page English, French and German Versions 500,000 Central Pinellas Chamber Guide 2019 Annual Publication Full Page Local Distribution 50,000 Clearwater Beach Visitors Guide 2019 Annual Publication Full Page Local Distribution 50,000 Clearwater Beach & Gulf Beaches Fun 2019 Annual Publication Full Panel Ad Local Distribution 50,000 Map Clearwater Insider's Guide & It's Island 2019 Annual Publication Full Page Local Distribution 50,000 Beaches (Clearwater Regional Chamber) Palm Harbor Chamber Guide 2019 Annual Publication Full Page Local Distribution 50,000 Saftey Harbor Visitor Guide 2019 Annual Publication Full Page Local Distribution 50,000 St. Petersburg Visitors Guide (St. 2019 Annual Publication Full Page Local Distribution 80,000 Petersburg Chamber) Tampa Bay Beaches (St. Pete Chamber) 2019 Annual Publication Full Page Local Distribution 50,000 Guide Tampa Bay Visitors Guide 2019 Annual Publication Full Page National Distribution 150,000 Tarpon Springs Chamber of Commerce 2019 Annual Publication Full Page Local Distribution 20,000 Visitors Guide Treasure Island & Madeira Beach Visitors 2019 Annual Publication Full Page Local Distribution 50,000 Guide Upper Tampa Bay Directory & Community 2019 Annual Publication Full Page Local Distribution 50,000 Guide

bvk 5.7.19 MEDIA WATCH May 2019 Visit St. Pete/Clearwater

DIGITAL Estimated Program Dates Notes Details Impressions MIAMI, ATLANTA, ORLANDO, Video #2 Fresh Gulf Dishes You Have to Try -- 50,000 Starts 3/25/19 - runs until guaranteed JACKSONVILLE : Facebook Targeted Video Content guaranteed views per market (watched >10 seconds) Served via 200,000 views fulfilled Custom Native Video Facebook to targeted markets via station/sponsored sites Brand USA LATAM Expedia Banners 5/1/19 - 7/31/19 Web Banners Argentina, Columbia, Mexico & Brazil Homepage Roadblock Homepage Roadblock: runs for 24 hours once per month. 5/16/2019 Web Banners 200,000 WESH.com (NBC) Orlando 300x250, 728x90, 320x50 banner ads Connect Meetings - SPORTS Home Page 5/6/19 - 5/19/19 Web Banner Takeover ORLANDO City Lions Sponsorship Assets 2019 Season: 3/2/19 - 10/6/19 Web Banners Banner advertising (728x90) on the Orlandocitysc.com PHILADELPHIA Union Sponsorship Preseason social and videos; Halftime promotion and digital 2019 Season: 3/2/19 -10/6/19 Web Banners Assets promotion WASHINGTON D.C. United Sponsorship Sweepstakes inclusion; Preseason Social Media integration; 2019 Season: 3/3/19 - 10/6/19 Web Banners Assets website banner ads TAMPA BAY Rowdies Sponsorship Assets 2019 Season: 3/9/19 - 10/19/19 Site Exposure Sponsor logo and hyperlink on Rowdies website.

OOH Estimated Program Dates Notes Details Impressions ORLANDO: Bus Wraps 1/7/19-9/15/19 Bus Wraps (5) buses fully wrapped – Orange County Routes 37,800,000 ORLANDO: Transit Shelter Program 1/7/19-9/15/19 Posters (24) locations / 69" x 48" backlit 6,300,000 ORLANDO: Digital Billboard Network 1/7/19-9/15/19 Digital Billboards (13) boards – Rotating across 20 locations 76,800,000 Outside Stations: (38) Gas Stations / 30-second spot with sound / ORLANDO: Gas Station Digital Program 1/7/19-9/15/19 :30 Outdoor Video Spots 10,800,000 4-minute loop Pik-Nik, shoestring potato sticks will host a family focused Pik-Nik/ Aquaman DVD Release sweepstakes on over 1 million packages to promote the DVD 3/1/19 - 6/30/19 Packaging/ Promotion 1,000,000 Sweepstakes/Promotion release of Aquaman. Consumers will be invited to register to win a family getaway to St. Pete/Clearwater. 2 trips for 2 For all regular season Orlando City home games: One (1) minute of exposure via field side LED Ribbon; Two (2) minutes of exposure on the upper level fascia LED Ribbon; Minumum of ten ORLANDO City Lions Sponsorship Assets 2019 Season: 3/2/19 - 10/6/19 In-Stadium Graphics (10) minutes of exposure on the in-stadium IPTV; One (1) approximately 3x20ft permanent backlit TV-visible/field facing sign on the upper level fascia on the East side. Goal of the Game Presenting Partner; Activations (7/3, 7/21 & 8/23/19)

For all regular season Orlando Pride home games: One (1) minute of exposure via field side LED Ribbon (Orlando Pride is shown on National TV usually 6-8 times per year on Lifetime or ESPNews); Two (2) minutes of exposure on the upper level ORLANDO City Pride Sponsorship Assets 2019 Season: 4/14/19 - 10/12/19 In-Stadium Graphics fascia LED Ribbon; Minumum of ten (10) minutes of exposure on the in-stadium IPTV; One (1) approximately 3x20ft permanent backlit TV-visible/field facing sign on the upper level fascia on the East side. Goal of the Game Presenting Sponsor. Annual Campaign: (28) Displays across (4) passenger tunnels - ORLANDO MCO Airport Campaign Display Posters 41,900,000 12/31/18-12/30/19 Annual Domination Static Field Board creative; LED creative; Video Content for main TAMPA BAY Rowdies Sponsorship Assets 2019 Season: 3/9/19 - 10/19/19 In-Stadium Graphics board; Two (2) PA announcements; Game Entitlement (5/18/19) and activation One (1) Outfield Wall sign during Rays home games at Tropicana Field Left: 8'3"w x 8.5'h | Right: 19'2.5"w x 8.5'h TAMPA BAY Rays Sponsorship Assets 2019 Season: 3/28/19 - 9/29/19 In-Stadium Graphics One (1) Half Inning Home Plate Rotator in (40) Rays Regular Season Home Games Two (2) 28" Modules Display Program at IP including: Elevator Wraps/ both levels & 10 Pole Banners, Elevator TAMPA BAY International Plaza Annual Campaign: double-sided pole banners, 2 branded display counters with DM Wraps, Custom Counter 19,000,000 Mall Campaign 4/16/18 -5/19/19 distribution, Valet Area Branding, PLUS added value barricade with DM Distribution exposure. Annual Campaign: Memorial Hwy, 100' N/O Cypress (S) - 14x48 Static Billboard/ TAMPA Airport Billboard Static Billboard 15,500,000 7/23/18-7/21/19 Illuminated 24-hours

bvk 5.7.19 MEDIA WATCH May 2019 Visit St. Pete/Clearwater

100% Shuttle Inventory: (16) shuttles / (16) Airside Lobby Door Annual Campaign: Display Posters/ Door TAMPA TPA Airport Campaign Wraps / (32) Baggage Claim LCD Screens / (7) Baggage Claim 53,009,376 1/14/19-1/10/21 Wraps/ Digital Displays Video Walls Annual Campaign: 60-seconds of video time on (8) LCD Displays in the PIE CLEARWATER PIE Airport Campaign Digital Displays 2,650,468 2/11/19-2/9/20 Baggage Claim Area Annual Campaign: Gainesville/Ocala: I-75 Billboard Program Static Billboards (3) Static Billboards 29,701,584 11/5/18 - 11/3/19 PHILADELPHIA Phillies Sponsorship 2019 Season: 3/28/19 - 9/29/19 In-Stadium Graphics Phanavision (Jumbo Video Board) (81) :30 commercials Assets PHILADELPHIA Union Sponsorship LED Screen Graphics; Title Night Sponsor and Plaza Activation 2019 Season: 3/2/19 -10/6/19 In-Stadium Graphics Assets (6/8/19) Sponsor Promotional Night (6/26/19) including social, stadium WASHINGTON D.C. United Sponsorship 2019 Season: 3/3/19 - 10/6/19 In-Stadium Graphics LED graphics, program and e-newsletter inclusions plus more; Assets One benchside field board during all home matches Logo rotation on video board during pregrame and halftime for all INDIANAPOLIS Indy Eleven Sponsorship regular season home games; two minutes of LED Ribbon Board 2019 Season: 3/9/19 - 10/19/19 In-Stadium Graphics Assets & Video Board first six games of regular season; Game entitlement (9/11/19) and season ticket holder game activation

bvk 5.7.19