MEDIA WATCH October 2017 Visit St. Pete/Clearwater

BROADCAST Program Dates Details Impressions Notes May 2017 - May 2018 (36 flighted weeks of: 5/29-6/26; 7/10-7/24; 8/7- National Public Radio (NPR) 8/21; 9/4-9/18; 10/2-10/16; 10/30- :15 Spot Schedule in key programs 252,700,000 Network Radio 11/13/17 -- 1/1-3/19; 4/2; 4/16; 4/30; 5/14/18 Partnership Added Value: Ask Me Another: 6/2/17, 8/18/17, 10/6/17, 12/1/17, 2/2/18, 4/6/18 -- Wait Wait Don’t Tell Me: AMA: 6/2, 8/18, 10/6, 12/1/17, 2/2, 7/22/17, 9/16/17, 11/4/17, 1/13/18, 3/31/18, 5/5/18 -- Amazon National Public Radio (NPR) 4/6/18 -- WWDTM: 7/22, 9/16, 11/4/17, Alexa Podcast, plays on access (6/1/17-5/18/18) -- Digital 252,700,000 Network Radio 1/13, 3/31, 5/5/18 -- Alexa on access Banners: Desktop – Run of Site300x600 Display Banner; (6/1/17-5/18/18) Smartphone/Tablet: In-Story Banner 600x500 Mobile Banner; WWCTM Chicago Taping - Cater the show and mention on-air Brand spot rotation plus :10 spots in News Inventory/ consistent positioning (right after Clearwater Jazz (10/2- WESH (NBC) ORLANDO TV 8/21/17 to 8/20/18 (Annual Campaign: weather) in five program areas – M-F 6-7a (5 spots), M-F 4-5p (5 10/18) and John’s Pass News Sponsorship Campaign 23 spots per week) spots), M-F 5-6p (5 spots), Sa/Su 6-8a (4 spots) and Sa/Su 8-10a Seafood Festival (10/16 - (4 spots) 10/25). iHeart Total Traffic Network Radio :: Weeks of: 10/16, 10/23, 10/30, 11/6, ORLANDO :10 and :15 version spots - (516 total spots) 420 paid ORLANDO 11/13, 11/20/17 spots M-F (6a-7p), 96 bonus spots M-F (5a-8p) Event Scripts for 10/25- iHeart Weekend Activity In-Content :: Every Wednesday - (270) :15s on PRIDE Radio, WJRR (Active 10/31: Johns Pass Seafood Wednesday's: 10/23/17-12/23/17 ORLANDO Rock), WMGF (AC), WXXL (Top 40) Festival and “Dali and Schiaparelli” exhibit. Will run on Thursday's and Friday's days, featuring VSPC Thursday's & Friday's: 10/23/17- iHeart Weather Sponsorship :: ORLANDO weekend weather - WPRIDE Radio, WJRR (Active Rock), WMGF 12/23/17 (AC), WXXL (Top 40) …from the "St. Pete/Clearwater Studios, iHeart Studio Naming Rights :: ORLANDO 10/23/17 – 12/23/17 WMGF (AC) Studio Name Only visit Beaches of Orlando dot com" :15 Radio & Homepage Takeover Banners - (38) :15 spots: PRIDE Radio, WJRR (Active Rock), WMGF (AC), WXXL (Top 40) - iHeart Radio Domination Day :: ORLANDO 10/30/17 - Homepage Takeover: 970x90 Banner w/push down to 970x415 Hero, plus 145x750 Left & Right Rails/Wallpaper plus 728x90, 300x250 and 320x50 iHeart Total Traffic Network Radio :: Weeks of: 10/16, 10/23, 10/30, 11/6, TAMPA :15 version only - (510 total spots) 420 paid spots M-F (6a- TAMPA 11/13, 11/20/17 7p), 90 bonus spots M-F (5a-8a) :15 Radio & Homepage Takeover Banners - (43) :15 spots: WFUS (Country), WTMX (Hot AC), WFLZ (Top 40) -- Homepage iHeart Radio Domination Day :: TAMPA 10/30/17 Takeover: 970x90 Banner w/push down to 970x415 Hero, plus 145x750 Left & Right Rails/Wallpaper plus 728x90, 300x250 and 320x50

PRINT Orlando Sentinel - Explore Florida 10/15/17 Staycation Edition 675,000 Full Page, 4C / Back Cover Magazine Insert Full Color (Thursday Orlando Sentinel - Newspaper 10/5/17 Front Page - Strip Ad 170,018 Edition) Tampa Bay Times - Bay Magazine 10/8/17 Bay Magazine: Distributed in high HHI newspaper subscribers 54,550 Full Page, 4C Full Color (Thursday Orlando Sentinel - Newspaper 10/19/17 Front Page - Strip Ad 170,018 Edition)

DIGITAL Program Dates Details Impressions Notes High Impact Display Banner Flex Ad - Homepage takeover creative live for 24 hours two times 10/5/2017 WESH.com (NBC) Orlando each month. -- Creative: Clearwater Jazz Holiday High Impact Display Banner Flex Ad - Homepage takeover creative live for 24 hours two times 10/23/2017 WESH.com (NBC) Orlando each month. -- Creative: John’s Pass Seafood Festival Email 10/19/17 Dedicated Email Blast to NYT opt-in database 425,000 New York Times "Great Getaways" Email 10/26/17 Dedicated Email Blast to Boston Globe opt-in database 60,000 Boston.com "Traveler"

BVK 10.27.17 MEDIA WATCH October 2017 Visit St. Pete/Clearwater

2017 Cvent M&C Digital Program Dec '16 - Nov '17 (4) Diamond Listing in the Cvent Network N/A

OOH Program Dates Details Impressions Notes VSPC "Gulf Coasting" Fall/Winter 2017 Mobile Marketing Tour - Gulf Coasting Program 10/1/17-12/31/17 Custom Base Camp and Jeep - Mobile Marketing Tour Digital Transit Program: (100 units/ 7.5 second message) 52" CHICAGO: Visit Florida Fall 2017 Digital 10/23/17-11/26/17 Platform Screens; (50 units/ 7.5 second message) 55" Urban Transit Screens Panels CHICAGO: Visit Florida Digital Billboards 10/30/17-11/26/17 Digital Billboard Program: (5 locations) 14'x48' Digital Billboard Digital Billboard Program: (7) Boards Total Duration -- (6) Boards ORLANDO: Digital OOH with Mobile 10/16-11/26/17; (1) 10/16-10/22 & 10/30-11/19 + (1) 10/23-10/29 10/17/17-11/26/17 Messaging (iHeart) & 11/20-11/26 :: SPECS: 400 pixels x 1400 pixels; MOBILE AD UNITS: 320X50, 300X250, 728X90 Digital Billboard Program: (7) Boards Total Duration -- (6) Boards TAMPA: Digital OOH with Mobile 10/17/17-11/26/17 10/16-11/26/17; (1) 10/16-10/22 :: SPECS: 400 pixels x 1400 Messaging (iHeart) pixels; MOBILE AD UNITS: 320X50, 300X250, 728X90

Annual LED Truck Program - runs when there are events in LED Truck - Orlando & Tampa (iHeart) Annual Program: 10/31/17 – 9/30/18 Orlando or Tampa. Side Panels: 864x432, Back Panel: 432x432, Fully Extended Panel: 432x2160 -- Static or Video Display Display Program at IP including: Elevator Wraps/ both levels & 10 International Plaza double-sided pole banners, 2 branded display counters with DM Annual Program: 12/20/16-3/31/18 N/A Mall Campaign distribution, Valet Area Branding, PLUS added value barricade exposure. International Plaza 10/27/17-1/1/17 Custom Christmas Tree Display in Valet Area Mall Campaign - Christmas Tree Activation Annual Contract: ▪ #158 ES Memorial Hwy, 100' N/O Cypress (S) - 14x48 Static Tampa Airport Billboard 7/24/17-7/22/18 15,500,000 Billboard/ Illuminated 24-hours (13: 4-week periods) ▪ 100% VSPC Shuttle Inventory ▪ (16) Shuttles / (16) Lobby Doors / (32) Baggage Claim LCD / (7) Annual Contract Period: TPA Airport Campaign Baggage Claim Video Walls TBD 1/16/17-1/13/19 → Note: Lobby Doors (Landside) will be discontinued with new construction Annual Contract Period: ▪ 60-seconds of video time on (8) LCD Displays in the PIE PIE Airport Campaign TBD 2/15/17-2/14/18 Baggage Claim Area

BVK 10.27.17