Personalization Guidelines

Purpose Our personalization services are a very important part of the Thirty-One experience. We believe our personalization services set our products and our brand apart. Although we never want to disappoint you or our Customers, there are legal and policy limits to the personalization requests that we will fulfill. These Personalization Guidelines are intended to assist you in: • Helping our Customers understand what personalization requests we cannot fulfill; • Avoiding damage to the Thirty-One brand; • Avoiding the infringement of the trademarks of others; and • Reducing potential legal liability for both Thirty-One and our Customers.

Our hope is that these Guidelines will help you to advise Customers of problematic personalization requests when Customers place their orders. Why Can’t Thirty-One Fulfill All Personalization Requests? Legal Reasons There are legal reasons why we cannot fulfill certain personalization requests. Sometimes companies (like Avon or Microsoft), teams (like the Cleveland Browns or the ), and famous people (like Jennifer Lopez) make a filing with the government to register their name, the name of a product (like Apple’s iPad) or a tag line (like Nike’s “Just Do It”).

If we fulfill a request to personalize a Thirty-One product with a name or phrase that has been “trademarked,” then there is a risk we could face a legal claim for “trademark infringement.”

Trademark infringement can occur when someone uses a name or phrase that causes confusion with someone else’s trademark. Here is an example. The word “” could refer to a sports team’s coach or it could refer to the COACH brand of handbags. We can personalize “Coach” on an item if it is clear the word “Coach” is intended to show that the item belongs to a team coach and the word is not embroidered in a way that resembles the famous “COACH” handbag trademark. Policy Reasons There are also policy reasons why we cannot fulfill certain personalization requests. The reputation of the Thirty-One brand is very important to us, you and our Customers. Our mission is to celebrate, encourage and reward women by offering quality products and an outstanding opportunity to become successful business owners. We will not fulfill orders to personalize our products with words or phrases that are vulgar because this is not consistent with who we are or how we want to portray our brand. How Do We Know What Can Be Personalized? This is a tough question because the answer is “it’s tricky.” We understand that we haven’t always been clear or consistent about what personalization requests we can and cannot fulfill. We hope these Guidelines will help. It’s impossible for us to give you a complete list of everything we won’t personalize and these Guidelines can’t answer every potential personalization question. However, these Guidelines do contain many examples, and you can use it as a reference.

Below you will find descriptions of the types of words and phrases that cause concern. We hope this helps you understand the types of requests that raise concern, and provides some information to help you explain to Customers why certain requests cannot be fulfilled.

We are also providing a list of words and phrases that are prohibited. As we mentioned above, this list is not complete and it’s possible that we will not be able to fulfill orders to personalize items with words or phrases that are not on the list.

rev. 11/2020 PAGE 1 Personalization Guidelines

Types of Personalization Requests that Cause Concern

1. Related and Famous Trademarks. Trademarks which are known to be used by competitors of Thirty-One or by companies who sell similar or related products are prohibited. Ex. GUCCI, AVON, , LIFE IS GOOD. Trademarks which are unique and famous are also prohibited. Ex. COCA-COLA, NIKE, ADIDAS, DISNEY (and Disney character names).

2. Famous Personal Names. The names, nicknames or associated indicators of any famous athletes, actors, characters or other celebrities should generally be avoided unless the name is also the name of the ordering Customer. Ex. Dale Earnhardt, Earnhardt #3, JLO, Beyoncé, Faith Hill, Mickey Mouse, Cinderella.

3. Collegiate and Professional Sports. Team and school names are prohibited if it is clear that the content is intended to refer to a professional or collegiate athletic team. Combinations like “Ohio State” or “Detroit Tigers” are generally prohibited, while more ambiguous content such as “Ohio” or “Go Tigers” are allowable given that the use could refer, for example, to the state of Ohio generally or to any of the many amateur sports teams which use “Tigers” as a mascot. More unique terms such as “Browns,” “Reds” or “Packers” will almost never be allowable.

4. Associations and Institutions. It is common for associations and institutions to control the use of their names through licensing agreements. These associations and institutions often hire companies to search for trademark infringers and enforce their trademark rights. For instance, many fraternities and sororities are represented by an organization that actively enforces trademark rights in the names of the organizations—including against unlicensed uses of associated Greek letter combinations. We must be careful whenever a personalization order includes the name of an association or institution and the Customer claims she has permission or authority to use the name. Ex. University names, honor societies, Boy Scouts and similar groups.

5. Vulgarities. Obvious vulgarities, and acronyms which are obvious or commonly known as abbreviations for phrases containing vulgarity, are prohibited. Ex. WTF, MILF. If you are unsure what an acronym stands for, you should ask the Customer. If a Customer appears to have initials which would otherwise be seen as a vulgar acronym, or if the Customer is genuinely requesting the acronym in association with a non-vulgar usage or meaning, then the acronym is generally allowable. The use of vulgarities is seldom a legal concern and you should rely on your own judgment as to whether a particular term or acronym is vulgar or otherwise objectionable to the values of Thirty-One.

rev. 11/2020 PAGE 2 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms 3:21 Alpha Delta Pi At Home America 2K Sports Alpha Epsilon Pi Athabasca University 30 DAYS OF TEAL Atlanta Braves 30 HOUR FAMINE Alpha Kappa Atlanta Falcons 31 Logo Alpha Atlanta Hawks 3-DAY Alpha Phi Atlanta Thrashers 49ers AU 4-H Aubie 65 ROSES Alpha Sigma Phi Auburn Tigers A & F Alpha Sigma Tau A HEALTHY ME IS DRUG FREE Alpha Tau Omega Auburn A NIGHT THE STARS SHINE ON Alpha Xi Delta AUTISM SPEAKS A SINGLE DREAM. A WORLD OF HOPE. ALPHATEC AUTOS FOR LIFE A&F ALS A. J. Almendinger ALZ Avon AA ALZ CONNECTED Axemen AAFA AMAZEBALLS Axewomen ABERCROMBIE AMBER ALERT AY Jackson ac/dc American Cancer Society B INFORMED American Diabetes Association ACCEPT YOURSELF…ACCEPT OTHERS AMERICAN GIRL Baby Phat Ace of Cakes American Idol Badgers ADA American Red Cross Bakugan Adele Balenciaga Adidas ANAD Ball State ADVOCARE Anaheim Ducks Ball State Cardinals AEDA Angelina Jolie Bama AFFACATE Angry Birds Bare Escentuals AFLAC Annoying Orange Bassmaster Aggieland APPRENDRE POUR LA VIE Bath & Body Works Aggies ARBONNE Batman AHA Aréopostale Baylor Aigles Bleus Argonauts BCSPCA Arizona Cardinals BDRC AIRHEAD Arizona Diamondbacks BE BE ALA Arizona State BE BONEWISE AlAnon BE STRONG HEARTED Albert E. Gator BE THE CHANGE ALERT DAY BE THE MATCH Alex Rodrigues Arod BEANIE Alexander Keiths ARTHRITIS TODAY Bear Down ARTHRITIS WALK Bearcats ALL THAT KIDS CAN BE ASCAA Beat ‘Em Hawks ALLIANCE FOR LUPUS RESEARCH ASPCA Beat Navy Allouettes Astros Beatles

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 3 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms BEBE BYU Cougars BECAUSE EVERY BIRTH Boomer Sooner BYU DEFECT HAS A CAUSE Boone’s Farm CABO BECOME PART OF THE CHANGE Booth University College CAL Bengals Borghese Calgary Flames BEST GIFT EVER Boston Bruins Calgary Roughnecks Beta Theta Pi Boston College State University Betty Boop Boy Scouts CAMP DAY Betty Crocker Brad Paisley Canadian Mennonite University BRAIN TUMOR WALK CANCER SUCKS Beyblades Brandon University Canes Beyoncé BREAK THE SICKLE CYCLE Canucks BIG BIKE BREAST CANCER CAPA Big Green BREAST FRIENDS CAPA V.I.A. Big Time Rush BREATHING LIFE INTO THE FUTURE CAPACITY BIKE MS Brewers Billy Bishop Brick Brewing CAPERS Bishop’s University Brigham Young Capilano University BLACK & ORANGE BASH Brigham Young University Carabins Blake Shelton Brighton care bear Blue Angels Carl Edwards Blue Band Blue Demons Browns Carolina Fever Blue Devils Carolina Hurricanes Blue Ivy Carolina Panthers Blue Jackets Buckeyes Carrie Underwood Blue Jays Bucks Cartier BLUE NOTE FUND Bucky Cascades BLUE TIE AFFAIR CAUSE FOR A CURE Bluebombers BUDDY WALK Cavaliers Bluejackets Budweiser CavMan BMO Cavs BMW CBC CCFA Bobbie Labonte Buffs CCSRI Bobcats BUILDING A FUTURE IN WHICH Celtics BODY BY VI PEOPLE AND NATURE THRIVE Body Shop BUILDING STRENGTH TOGETHER CENTRAIDE Boiler Up Central Michigan University Boilermakers Burger King Century 21 Boilers Burt’s Bees CF CLIMB Boise State Butter Braid CF CYCLE FOR LIFE Bon Voyage Buzz CFF BONE BASH BY FAITH. WITH COMPASSION. CFL BONEWISE WE SERVE. CFTC

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 4 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms CHALLENGE WALK Clint Bowyer CHAMPPS Clippers CRCS Chanel CLUB 125 Creative Memories CHANGE STARTS HERE Club Monaco Cricut Charlotte Bobcats COACHES VS. CANCER Crimson Tide CHECK YOUR BALLS Coca-Cola CROIX- CANADIENNE Chevy Coco Chanel CTV Chi Omega coco goddess CU Chi Phi CODE ADAM Cub Scouts Chi Psi Cody Simpson Cummins Diesel Chia Pet Cogeco CURE CANCER Chicago Bears Coke CURE FM Chicago Blackhawks Cokes CURESEARCH Chicago Bulls Colgate Cyclones Chicago Cubs Collin Raye D & G Chicago Fire COLON CANCER ALLIANCE D.A.R.E. Color Me Beautiful D.C. United Chief Illiniwek Avalanche DAFFODIL MONTH Chief Oscelo Daisy Duke CHILDREN’S WISH Dale Earnhardt CHILDRENS’ CIRCLE OF CARE Dale Jr. Chippewas Colorado State University CHOOSE HOPE Colts Dallas Cowboys CHOOSE LIFE Columbia University Dallas Mavericks Christian Dior Columbus Blue Jackets Dallas Stars Christian Louboutin Columbus Crew Dartmouth Chuck E. Cheese COME WALK WITH US Dawgs CIBC Commodores DAY OF CARING CIBC PINK COLLECTION COMPASSION Dead Mouse Cincinnati Bengals COMPASSION SUNDAY Debbie Travis Cincinnati Reds DEDICATED TO FINDING A CURE Cincy COOK FOR THE CURE Delta Chi Cinderella Cookie Monster Delta Delta Delta CINEMAMA COPD LEARN MORE BREATHE BETTER Delta Gamma CIRCLE OF PROMISE COPD SCREENER Delta CIRCLE OF SHARING COPDGENE Delta Phi Epsilon Cirque du Soleil COPS FOR CANCER Delta Phi Lambda CIS Cornell Delta Sigma Cornhuskers Delta Sigma Phi Corvette Delta Tau Delta Clemson Cover Girl Delta Upsilon Cleveland Browns Cowboy Up Delta Zeta Cleveland Cavaliers Cowgirl Up Demon Deacons Cleveland Indians Cowgirls Denny Hamlin Crabtree & Evelyn

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 5 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms Encana FOCIS DePaul EndALZ FOR A CURE Derek Jeter EPILEPSY FOUNDATION FOR CHILDREN. FOR CHANGE. FOR LIFE. Dermablend EPL FOR LIFE WITHOUT LIMITS DetermiNation Escalade FOR THE CURE Detroit Lions Eskimos FORGET US NOT ESPN Fork ‘Em Detroit Red Wings Estee Lauder Fork ‘Em Devils Detroit Tigers EVERY STEP MATTERS Forzani D-GEN Excalibur Friars D-GENERATION Extreme Chefs FROM POVERTY TO POSSIBILITY DHHS. GO RED. F..K CANCER FRONT LINE CLUB Diamondbacks F.L.A.G. FSU Diet Coke Facebook FUCHSIA FRIDAY Dinos FACES & STORIES G.I. JOE Disney Fairleigh Dickinson University GA Dawgs Dodgers Faith Hill Gaels Dolce & Gabbana FAMU Gaiters Dollarama Fancy Nancy GALA OF HOPE Dominican University College FARE Gamecocks Don Cherry FARE WALK Gamma Dora the Explorer Fear the Tree Gap Doritos FEEDING HOPE Garth Brooks DOTERRA FEEDING OUR FUTURE Gator Nation DRESS IN BLUE DAY Fendi Gators DRIVE4COPD FIBA GEAR UP TO END MS Duke University Fido Geaux Tigers EA Sports FIFA Gee-Gees Earnhardt #3 FIGHT FOR AIR CLIMB General Scott Easton FIGHT LIKE A GIRL ebay FIGHTING BLOOD CANCERS École de Technologie Supérieure FIGHTING FOR AIR Georgia Bulldogs École Nationale Fighting Illini Georgia Institute of Technology D’Administration Publique Fighting Irish Georgia École Polytechnique de Montreal FIND A CURE Gerber Eddie Bauer FIND THE CURE GET CONNECTED Edmonton Oilers First Nations University of Canada Get ‘Em Aggies Edmonton Rush FLAVORS Get Fit! A&M University GET YOUR HEAD IN THE GAME! Elmo Florida Agricultural & Mechanical University GI JOE Elvis Florida Marlins Giant Tigar EMAW Florida Panthers GIFTS OF COMPASSION Emeril Florida State Gillette Emily Carr Florida State University Giorgio Armani Emily Carr University Flyers Girl Scouts

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 6 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms GIRL SC0UTS (with a zero instead of an O) GREAT STRIDES HFNA GIVE IT UP FOR A CURE Green Bay Packers HI-C GIVE THE GIFT OF LIFE WALK Gryphons Hilton GIVE THEM A VOICE Gucci Hogs GIVE. VOLUNTEER. ACT. Hokie GIVING HOPE TODAY G-UNIT Hokiebird Glen Rothes Guns Up Hokies Go Army Hail To Pitt HOLE IN THE WALL GANG Go Bears Hairy Dawg Hollister Go Big Blue Hallmark Holt Renfrew Go Big Red Halo Holtz Go Blue HALSOM Hook ‘Em Go Bucks Hamilton Nationals HOOPS FOR HEART Go Cards Happy Meal Hoos Go Cyclones Hoosier Go Devils Hard Rock Cafe Hoosiers Go Ducks Harley Davidson HOP-A-THON GO GREEN Harley-Davidson HOPE LODGE Go Hawks Harry Potter HOPE LOVE AND MDA Go Herd Harry Rosen HOPE THROUGH HEROS Go Hogs Harvard HOPE. HELP. HEALING. Go Orange HARVEST FOR HUNGER Hot Wheels Go Pack Hawkeyes Hotty Toddy GO RED HEALING HEARTS AND HOMES Houston Astros GO RED FOR ME HEALTH CHECK Houston Dynamo Go Terps HEALTHER CHILDREN. A BETTER WORLD. Houston Rockets Go Vols HEALTHY BABIES HEALTHY BUSINESS Houston Texans Canyon HEALTHY PEOPLE, HUNGER SQUAD Gold Rush STRONG COMMUNITIES Hurley Golden Bears HEART & STROKE FOUNDATION Hurricanes Golden Bears/Pandas HEART & STROKE LOTTERY Huskers Golden Flashes HEART 360 Huskies Golden Gophers HEART AND STROKE FOUNDATION Hyatt Golden State Warriors HEART WALK I CAN COPE Goldwing HEC Montreal I HAVE A VOICE Goldy Gopher Field IIHF Goldy the Gopher Illini GOLF FORE THE CURE Hello Kitty IMPROVING CARE, IMPROVING LIVES Good & Plenty HELP US SOLVE THE CRUEL MYSTERY IMPROVING LIVES. CURING TYPE 1 DIABETES. Goodyear Herbalife Indian Guides Gophers Herbie Husker Pacers Got Milk Hermes Indiana University GOURMET FOR GOOD HEROES BEHIND THE BADGE Grant MacEwan University HEROS AMOUNT US Institut National De La Great Clips HFC Recherche Scientifique

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 7 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms intact JOIN THE FIGHT King of Beers Intercontinental JOIN THE MOVEMENT Kingswood University Iowa Hawkeyes JOINT SMART KIT KAT Jones Kiwanis Iowa State Joneswear Kleenex IPAD JOOSE IPHONE Josh Turner Knicks IPOD JUMP ROPE FOR HEART Knights of Columbus June Jacobs KNIT HAPPENS ISIS Junior KNOW IT. FIGHT IT. END IT. Islanders Just Do It Kobe Bryant ISU Justin Beber Kobo IT’S TIME TO LISTEN JUVENILE DIABETES KoMen it’s a jeep thing RESEARCH FOUNDATION KOMEN IU KAMPUS KOMEN BREAST CANCER FOUNDATION Jacksonville Jaguars Kansas City Chiefs Kraft Jafra Cosmetics Kansas City Royals Kroger Jaguars K-State JAMBERRY Kansas State KSwiss Jamie McMurray Kappa Alpha Order KU Jamie Oliver Kappa Alpha Theta Kurt Busch Jane Cosmetics Kappa Delta La Senza Jayhawks Kappa Delta Rho Labatt JDRF Kappa Kappa Gamma Lacoste Jean Coutu Lady Gaga JEEP Kappa Phi Lambda Jeff Burton Kappa Sigma Lakers Jeff Gordon Kasey Kahne Lambda Chi Alpha JELLO Lancers JERRY’S KIDS Kate Spade Lancome Jessica Simpson Katy Perry Lands End Jewell Kawantlen Polytechnic University Jewell Kade Ke$ha Lauren Hutton Jim Furyk KEEP A CHILD ALIVE. HELP A CHILD THRIVE. Laurentain University Jimmie Johnson Kenny Chesney Lays Jimmy Buffet Kent State Le Chateau Jimmy Choo LEAD LIVE CURE JINGLE BELL RUN/WALK Kevin Harvick LEAD THE CHARGE JK BY THIRTY-ONE KICKIN CANCER LEADERS AGAINST PAIN JLO KICKING CANCER LEARN AND LIVE Jo Malone KIDNEY TV LEARNING FOR LIFE Joe Fresh KIDNEY WALK LeBron James Joey Logano KIDPOWER LEGO John Deere KIDS WALK FOR THE CURE Les Citadins Johnnie Cash KIDS WALK TO CURE DIABETES Les Patriotes

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 8 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms LET’S HELP MAKE DEATH WAIT Lululemon Memphis Grizzlies LFA LUNCH MONEY DAYS Lia Sophia Lunchables Mets Life is Good LYMPHOMA SOCIETY Dolphins LIFE WITHOUT LIMITS FOR M&M Miami Heat PEOPLE WITH DISABILITIES Mackage Miami Maniac Lifting kids to a better tomorrow MADD LIGHT IT UP BLUE MADDVOCATE Michael Jackson LIGHT THE NIGHT WALK MAKE A MUSCLE. MICHE Lions Club MAKE A DIFFERENCE. Michigan State Lipscomb MAKE A WISH Michigan State University Little Debbie MAKE EVERY DAY PINK Mickey Mouse Littlest Pet Shop MAKING A HOME FOR EVERY HEART Mid America Conference LIVE YOUR BEST LIFE MAKING A TRUE DIFFERENCE Midshipmen LIVER LIFE CHALLENGE MAKING STRIDES Miller Time LIVER LIFE WALK MAN TO MAN MILLIES LIVING PLANET Maple Leafs Milwaukee Brewers Liz Claiborne Marauders Milwaukee Bucks LLS MARCH FOR BABIES LLSC MARCH OF DIMES Minnesota Twins Loblaws Margaritaville Minnesota Vikings Lobos Mark Martin Minnesota Wild L’Occitane Mark’s Work Wearhouse Minnie Mouse LOCK-UP Marlins Minutemen Logo Marquette Miranda Lambert Longaberger Marriott State Longhorns Marshall University Mississippi State Bulldogs LOOK GOOD FEEL BETTER Marshall Mississippi State University L’Oreal Martha Stewart Missouri State University Los Angeles Angels Martin Truex Miu Miu Los Angeles Dodgers Martlets MIZZOU Los Angeles Galaxy MLB Los Angeles Kings Matt Kenseth MLL Lotus Wear Maxim’s MLS LOU GEHRIG Molson Louis Vuitton McDonald’s Louisiana State McFabulous MONA VIE Louisiana State University McFamily Montreal Canadiens Louisville Cardinals McGill University Montreal Impact LOVE & LOGIC McMaster University Moosehead LOVE DIGNITY RESPECT MDA MORE BIRTHDAYS LOVE KILLS CANCER Meals On Wheels MOSAIC LSU MEAN STINKS MOTHERS, DAUGHTERS, LSU Tigers MEDECINS SANS FRONTEIRES SISTERS, FRIENDS LU?US Memorial University of Newfoundland

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 9 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms Mount Royal University NEVER TOO YOUNG NPF Mount Saint Vincent University New England Patriots NRL Mountaineers New England Revolution NRLC Mounties NSCAD University MOVING DAY New Jersey Nets NU Mr. Clean Hornets NY Yankees Mr. Sub New Orleans Saints NYPD MS New Skin Oakland Athletics MS ANSWERS Oakland Raiders MS BIKE Obakki MS CARNATION CAMPAIGN OCAD University MS LEGACY OFFICER DOWN MS WALK O-H-I-O GO BUCKS MSF Ohio State MSU MUCKFEST MS Mulberry Newman’s Own Oil of Olay Muppets NFA Oilers MUSTARD SEED NFIL Okanagan Heat MY GREAT STORY NFL Oklahoma City MY LIFE CHECK NFMCPA Oklahoma State MY MUSCLE TEAM NHL Oklahoma State University Naked & Famous NICU FAMILY SUPPORT Ole Miss NASCAR Nike Nashville Predators Nintendo DS ONE DOLLAR DIFFERENCE NATIONAL WALK FOR EPILEPSY Open Text NATIONAL WEAR RED DAY OPERATION POPCORN Nautica Oprah NLL NBA NMSF Oregon State NC State NO CHILD TOO FAR Origami Owl NCAA NO MORE Orioles NCMEC NO ONE FIGHTS ALONE Orlando Magic NCSU NO STOMACH 4 CANCER OSU NDSS NO STOMACH FOR CANCER NDSS YOUR WAY Nole OU Bobcats NEDA Noles OU NEDA WALK North Carolina State University Pac 12 NEGU North Face Pacers Nelly Furtado Northern Illinois University Packers NERF PACT NETSMARTZ NORWEX Padres NETSMARTZ 411 NOT ANOTHER MOMENT LOST TO SEIZURES Paladins Notre Dame Pampered Chef NEVER EVER GIVE UP Nova Scotia Agricultural College PANCAN

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 10 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms PANCREACTIC CANCER Pi Beta Phi PSU ACTION NETWORK Pi Kappa Alpha Puma Pandora PARTNERS IN PROGRESS Pikachu Purdue PARTY IN PINK PINEAPPLE CHALLENGE PUREROMANCE Party Lite Pinehurst Purple Aces PASS THE NOTE Pink PURPLEBOWL Passion Parties Pink Tartan PURPLERIDE PASSIONATELY PINK FOR THE CURE PINK TOUR PURPLESTRIDE PATRIOTIC PRODUCTS Pistons Queen’s University PATRIOTIC PARTNERS Pitt Quest University Paul Mitchell Pittsburgh Penguins RACE FOR THE CURE Paula Deen Pittsburgh Pirates Rachel Ray Paw Power Pittsburgh Steelers RALLY FOR A CURE PAWS FOR A CAUSE pizza hut RALLY FOR THE CURE Penn State Pizza Pizza Ralph Lauren Pennsylvania State University PLAY STATION Raptors Pepsi Playbook Rascal Flatts Perfectly Posh Playboy Rattlers PETA PLAY-DOH Ravens Peter Pan Playstation Rays Peter Thomas Roth Pluto Razorback Peterbilt POCKET MASK Razorbacks Peterboro Pokemon RBC PFLAG Pokes RCMP Phi Beta Kappa polly pocket RE/MAX Theta Polo REACH TO RECOVERY POOH Reader’s Digest Phi Delta Theta Porsche READY RATING Phi Gamma Delta Portland Trail Blazers Real Salt Lake Phi Kappa Gamma POWER OF PARENTS Rebels Phi Kappa Psi POWER OF YOU(TH) RED CROSS Phi Kappa Sigma POWER TALK 21 RED DRESS Phi Kappa Tau POWER TO END STROKE Red Raiders Club Phi Kappa Theta Prada Red Raiders Phi Mu Precious Moments RED RIBBON CAMPAIGN Phi Sigma Kappa Princeton Red Rocks Phi Sigma Sigma PROMISE BALL Red Sox Philadelphia Eagles PROMISE ME Red Storm Philadelphia Flyers PROMISES FOR PURPLE Redeemer University College Philadelphia Sixers Pronghorns RedHawks Phillies PROUD 2 B ME Redmen Phoenix Coyotes Providence College Reds Phoenix Suns PS3 Redskins Pi Alpha Phi Psi Upsilon Redwing

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 11 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms Reebok Saint Louis Blues SHAMROCKS AGAINST DYSTROPHY REESES Saint Mary’s University SHINE A LIGHT ON LUNG CANCER Relay for Life Salaud SHINERAMA RELAY RECESS Sally Hansen RELAY ROCKS SALT LIFE SHOP (SECOND HARVEST OUTREACH PROGRAM) RELEASING CHILDREN FROM POVERTY Salty Dog SHOW OF STRENGTH REMEMBER ME? Salukis Shriners REMEMBER THE FALLEN SAMARITAN’S PURSE SICKKIDS REMISSION ACCOMPLISHED San Antonio Spurs SICKKIDS RADIOTHON Renaissance San Diego Chargers Sierra Designes San Diego Padres Sigma Alpha Epsilon San Diego State Sigma Alpha Mu Rick Mercer Sigma Chi RIDE FOR DIABETES RESEARCH San Francisco Giants Sigma Delta Tau RIDE FOR THE BREATH OF LIFE San Jose Earthquakes Sigma Kappa RIDE STATIONARY MOVE RESEARCH FORWARD San Jose Sharks Sigma Lambda Beta Ridgebacks Saputo Sigma Nu RIGHT TO LIFE Sara Coventry Sigma Phi Epsilon Rihanna Richardson Sigma Pi RIM SAVE THE EARTH Ritz Carlton SAVE THE MUSIC Sigma Tau Gamma Riu SAVE THE RACK Silpada ROAD TO HEALTHY SKIN SAVE THE TA-TA’S Simon Fraser University Rock Chalk Jayhawk SAVE THE TATAS Sir Big Spur Rock Chalk Scarlet Knights Sixers ROCKIN FOR RESEARCH SCDAA SIXTY-FIVE ROSES Roll Tide Skittles Rolling Stones Scooby Snacks Skylanders Ron MacLean Scotiabank Sleeman Ronald McDonald SDSU SmashBox Roots Sea-Hawks Smokey Rouge et Or Seattle Mariners SOBE Roughriders Seattle Seahawks Sobeys Royal Military College of Canada Sebastian the Ibis SOCIETE CANADIENNE DE LA Royal Roads University SEE DIFFERENT SCLEROSE EN PLAQUES RU Seeja SOCIETE CANADIENNE DU CANCER RUN FOR THE CURE Seminoles SOMEDAY IS TODAY Sooner Rutgers SERTOMA Ryan Newman Sesame Street Sooners Seton Hall SOT Sabres Sex and The City Sacramento Kings sexy Southern Illinois University SAFEFARE SP Saint Francis Xavier University sham wow SPARK A DIFFERENCE

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 12 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms Spartans Texas Tech Sparty TAKE 25 The 12th Man SPEAK UP, SPEAK OUT TAKE STEPS THE ALS PROMISE FUND Special K TAKE THE CHALLENGE The Dawg Pack Spelman College TAKING STEPS TO CURE THE DIFFERENCE IS JESUS Spelman CYSTIC FIBROSIS THE DIGNITY PROJECT Spiderman The Great One SpongeBob THE HEART TRUTH Sporting Kansas City THE HOTLINE St. Ives TAMU The House That Love Built St. John’s University TAPOUT THE LEUKEMIA AND St. Jude Foundation TAPS LYMPHOMA SOCIETY St. Louis Cardinals Tar Heels THE LONGEST DAY St. Louis Rams Tarrapins THE MAGIC OF A WISH St. Thomas University Taste of Gourmet THE NEED IS CONSTANT, THE Stampeders Tastefully Simple GRATIFICATION IS INSTANT, GIVE BLOOD stampin’ up THE OFFICIAL SPONSOR STAND UP 2 CANCER Tau Kappa Epsilon OF BIRTHDAYS STANDING TALL FOR YOU Taylor Swift The Ohio State University Taylormade THE POWER OF TRUTH Stanford TCU The Sak Star Wars TD THE SALVATION ARMY Starbucks TEAM CHALLENGE The Swamp State Farm TEAM DIABETES Theta Chi STAYING POWER TEAM HOPE Theta Phi Alpha Steam Whistle TEAM IN TRAINING Steelers TEAM LUNG LOVE Theta Xi STEP OUT TEAM MS Thirty-One TEAM UP! WITH AUTISM Thompson Rivers University Stingers TEAM WORLD VISION THREE TWENTY-ONE STOMACH CANCER Telus Thunderbirds AWARENESS MONTH Thundering Herd STOMP OUT BULLYING Tennessee Titans Thunderwolves STOP DIABETES Terps THYCA STORIES OF HOPE Terry Fox TIDES CANADA SU TERRY FOX FOUNDATION Tiger Walk SubWay TERRY FOX RUN Tiger Woods Sun Devils TERRY’S CAUSE ON CAMPUS Tilley SUNSHINE KIDS TEST EARY Tim Hortons Superman Têtes à claques Tim McGraw SUPPORT OUR TROOPS Texas A&M University Timberwolves SUPPORT THEM Texas A&M tinker bell SUSAN G. KOMEN Texas Christian University TINKERBELL Suzy Shier Texas Rangers Toby Keith Swavroski TOGETHER TO END STROKE

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 13 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms TOGETHER WE WILL WIN UM University of Hawaii TOGETHER WE WIN UMass University of Illinois Tommies UNC Tommy Hilfiger UNCOMMON SOLUTIONS Tony Stewart FOR THE COMMON GOOD tootsie roll UNDY 5000 University of Kings College Top Chef UNICEF University of Lethbridge Blue Jays UNICEF CANADA University of Louisville Toronto FC Air Force Academy University of Manitoba United States University of United States Naval Academy University of Massachusetts United Way University of Miami Totes UNITED WAY TOUR DE CURE Universal Studios Trace Adkins Université de Moncton University of Mississippi TREAT ALS Université de Montreal Université de Quebec à Chicoutimi University of Nebraska Trinity Western University Université de Saint-Boniface University of Trish McElvoy Université de Sherbrook University of Trump Université du Quebec a Montréal TSN Université du Quebec à Rimouski University of North Carolina Tupperware Université du Quebec à Trois-Rivières University of Northern British Columbia Tweety Université du Quebec en Abitibi-Témiscamingue Twilight Université du Quebec en Outaouais University of Twinkies Université Laval Institute of Technology Twitter Université Sainte-Anne College University Fraser Valley U of A University of Alabama University of Pennsylvania U of F University of Alberta University of Pittsburgh U of I University of Prince Edward Island U of L University of Regina U of M University of British Columbia University of Saskatchewan U of U University of Buffalo University of U of W University of South Florida UC University of California University of UCLA University of California Berkeley University of Southern California Uconn University of Canada West UCP University of Texas UEFA University of Colorado University of Texas at El Paso UF University of Connecticut Ugg University of UI University of Fredericton University of Victoria UK UK Wildcats

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 14 Personalization Guidelines

Prohibited Terms Prohibited Terms Prohibited Terms Vols White Sox University of Western Ontario Volunteers WHO ARE YOU RUNNING FOR? Volvo Wii Voyageurs Wildcats University of Wisconsin VT Wilfrid Laurier University VT Hokies Winnie the Pooh UNTIL EVERYONE COMES HOME Wake Forest WISH HEROS US Air Force Academy WALK FOR A CURE WISH TALES US Military Academy WALK FOR THE CURE WISHMAKER US Naval Academy WALK FOR WISHES WITH YOU IN THE FIGHT FOR LIFE USAFA Falcons WALK LIKE MADD Wolfgang Puck USC WALK MS WolfPack USMA WALK NOW FOR AUTISM Wolverine USNA WALK TO CURE Wolverines USO OPERATION PHONE HOME WALK TO CURE DIABETES Wonder Woman UT WALK TO DEFEAT ALS Wooo Pig Sooie Utah Jazz WALK TO END ALZHEIMER’S WORK WITH US WALK TO END LUPUS NOW WORKING TOGETHER FOR UTEP WALK TO STOP DIABETES STRONGER, HEALTHIER BABIES Utes WALK WITH US TO CURE LUPUS WORKING TOGETHER UTK WALMART TO OUTRUN CANCER UVA VII WORLD FOOD PARTY UW Huskies War Eagle WORLD VISION UW WORLD VISION SPARK VAMA WORLD WIDE FUND FOR NATURE Vancouver Canucks WORLD WILDLIFE FUND Vancouver Grizzlies Washington Redskins Wreck ‘Em Tech Vancouver Island University WSU Cougars Vancouver Whitecaps Washington State University WVU WWE Varsity Bleus WATER FOR LIFE WWF Varsity Reds WE WORK TO SAVE WOMEN’S LIVES XBOX Vera Bradley WEBKINZ X-Men Versace Weight Watchers XTREME HIKE Vert et Or WELLNESS, NOT WEIGHT X-Women Veterans of Foreign Wars Wesmen Yale VFW West Jet Yankees Victoria’s Secret West Point Yellow Jackets Vikes YES THEY’RE FAKE Villanova Western Michigan YMCA Virginia Polytechnic Institute Wet ‘n Wild Yogi bear and State University WHATEVER IT TAKES WHATNEXT YOU ARE NOT FORGOTTEN VISALUS WHB YOU ARE THE POWER VOICES OF IMPACT WHERE KIDS DISCOVER THEIR BEST YOU CAN CHANGE THE STORY

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 15 Personalization Guidelines

Prohibited Terms YOU CAN HELP WHEN HELP IS MOST NEEDED YOU’RE THE CURE YOUR LIVER. YOUR LIFE. YWCA Zeta Beta Tau Zeta Tau Alpha Zumba

Please note that any personalization requests containing the phrases on this list may not be processed. For example, “Colts Fan” may not be processed because “Colts” is a prohibited term. rev. 2/2020 PAGE 16