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Kodak Dealer News Please pass this Dealer News on to your staff to read Kodak Dealer News January/February , 1970 . lfe Save~~ save yourlife incolorr-·--- . in pictures_.•• wifha on, fllm ~­ in color orblack & white ~ Can,eta ••save your life on Kodacolor Filnt'' e Thank you! Twonew films for advanced Our sincere thanks to all of you who took time off Kodak Instamatic Cameras to complete and return to us the questionnaire on 1970! our Christmas Advertising Display material. To widen the scope of picture taking with certain Generally it would seem that we are on the right Kodak lnstamatic cameras two new films have re­ There 's always something special about the start sure - 1970 is going to be a bumper year for the track and the material was well displayed. We feel cently been introduced. They are TRI-X 126-12 of a new decade. It 's rather exciting looking ahead things that matter to you and to us - Kodak sure that those of you using the display right up exposure film for black-and-white photography and wondering what the next ten years will bring . Cameras and Kodak Film . to Christmas are pleased with the results. We trust under adverse or available light situations and Ektachrome High Speed film-EH 126-20 exposure Looking back to 1960, how many of us would have As you will read elsewhere in Dealer News, we are you have followed up by displaying the Holiday Film Showcard to obtain your share of the extra film for making color slides under similar con­ forecast the tremendous impact of the Kodak ln­ conducting one of the biggest advertising cam­ ditions. paigns ever, reminding people to carry a camera film sales at this time of the year . stamatic camera and 126 film cartridge on amateur It is recommended that these films should be used and buy some Kodak film . Don 't forget the Kodak Summer Girl. Keep her picture -taking? Many thousands of people are only in cameras with built-in adjustments for prominently displayed all the year round where now taking pictures, in color too , when previously We believe the " little things in life today " become various film speeds - such as Kodak lnstamatic passers-by can see her. She 's one member of your they thought photogr ap hy of any kind was too the " big things of yesterday " and people want to cameras models 300, 304, 314, 500, 700, 800 and the staff who will work continuously - without salary! difficult for them . remember them. What better way than in pictures? lnstamatic Reflex Cameras . They can also be used Wh at of the future? We are not going to try to The next decade will be better than the last. Let 's We would like to reply personally to all , and es­ in some of the more sophisticated 126 models pro ­ predict wh at new ideas and products are in store start it off the right way by getting behind this pecially those of you who went to so much trouble duced by other manufacturers and now available for us during the next ten years. But you can be advertising campaign. Make your store known as to illustrate and write in length about your sugges­ on the Australian market. sure there will be plenty , and of one thing we are the photographic centre in your locality . tions. Contact your Kodak branch for further information . You will realise that this will not be possible in Item No. With confid ence we wish you a Happy and Prosperous 1970. all cases , but we can assure you that each one 6278 TX 126-12 exposure cartridge (ASA 400). will be carefully considered. The result of your Retail price $1.35 per roll. co-operation , we know , will be to our mutual bene­ 6277 EH 126-20 exposure cartridge (ASA 160). fit. Once again, thank you . Retail price $3.30 per roll. Kodak ConsumerProducts Catalogue The OLD and ... the NEW 1970 Edition now available - • • • • Distribution of the Kodak Consumer Markets Cata­ logue for 1970 is nearing completion. If you have not yet received your copy , ask your representative when he calls. The new edition has been fully updated to include all new products and show all retail prices current at time of going to press. The catalogue follows the same pattern as last year , with a separate more than ten years old . They want something Dealer Supplement containing discount informa­ more up to date and efficient. Why then should tion on bulk film purchases , Kodak Repair Service they struggl e along with an old box camera which pric e list , dealer selling aids and general dealer is awkward to use and carry, restricted in the pic ­ information . Have you ever thought how much money you are tures it will take? Make sure you keep your Kodak catalogue always losing when you sell a roll of 620 film for that old Why not introduc e all customers for 620 roll film handy . As well as a list of products available , it box camera? You make a profit on the sale but to the new , convenient Kod ak way of taking pie~ is a most useful selling aid , giving the main fea­ that profit would be much larger if you 'd sold a tures? All Kodak lnstam atic cameras are simple to tures of the more important lines , such as cameras 126 film. There 's the extra photo-finishing from use , easy to carry and take good pictures. Remem­ and projectors , in a handy reference form . each 126 film (12 prints instead of 8, or more likely ber , more pictures per film means more profit for 6, because the incidence of failures is higher with you and a customer who will come back again for a box camera). more film and more photo -finishing - more often. Can you do anything about it? We believe you can. Order those extra Kod ak lnst amatic camera out­ Very few of your customers will be driving a car fits now . TIM'. A11Urew, fAml/y 1e,11w1tlf:rli 1hr illl lc. thln)t, 111,., 0101 llk.luro •More about advertising... first day at the newschool. It was a morning I didn'twant We've told you quite a deal before abo ut our 'Whatdid Dad say? l'h,e Andrew,, fumUy n-.nw.n1ht.u Utt, 11tlk: 1111111(,II\ r,olor 1W1tme, , to forget.Did that look Summ er-Eas ter ad vertising campaign , but we see I hope Tommywill no reaso n to be modest about it , so we 're remind­ forgetit.Took this photo say"Don'tworry,Mum"? ing you that it 's sti 11going strong . "Thatmissing t.ooth did it! I stopped everything You will have seen some of the press advertise­ Susie'schanged . --- -- ---auafter they had put up ments featuring the " Betty Andrews " theme al­ 'Nowlisten,' I said t.o myself. the tent. I can laugh about it now. to take his picture:· ready , and also quite a lot of T.V. commercials using 'Littlethingsyou 'd liket.o Then I kissed him much the same idea . They are enjoying just the Only a littlethin~ froma beaut kind of impact we anticipated . People are becom­ - -- - '""""-'remember happen all the holiday.But I've Kept it to goodbye.'""''"""··• ing more conscious of " the little things of life ," and time.And you forget:So I've made up . d ' lktlyAndrew, what 's more important , they 're beginning to keep my mind.We'regoing to takecolor remm us, a picture record of them. This Christmas was a picturesof ourfamily every week'.' record sales period for Kodak lnstamatic cameras . ..... lkllyAndre1oo, Don'11t.1yourllft:pnny oub)' I~- ~ ...,- ~~'. · K.te11)'\}Ur l( odu. hulM1Allc Civne111.rudy lolwkd ,.... Now is the time to capital ise on the sal e of all wlU1Kooa.color ~llm.W c..iptu~ the ltltle thin., these cameras , and to keep them busy using Jtu t as lheyhu.ppe1~d -lnllfe.llkecolorHememt,.'.J' ! . - .. .. Kodak film. You'll have a great deal of help from '1~·""· · ,"(J now till Easter from our nation al advertising cam­ l)on 'lle l yourllfopt1n)'O\lhy . - !.--•---a Saveyour life on ~ -~lor, f'~. · · · · Saveyour life on l\c?.9,aCOl(?rFilm. KUJI )Ot lr Kot!JIJl.l n,ti\nti\U CC.Un.vll rcNly , lol!,(11'.d ... paign. Thi::: campa ign has " musc les " - just so wlU11'iodl\C&llorfll1t1,WCAr,turet helltlk,thh1jb long as you give stro ng prominence to Kod ak film Ju.,t uthcyhupp c:n«l -ln llfdlU. co lor lknk'.nlbt r1 \j~-~:..The ·se advertisements and others carrying the same theme will appear in metropolitan newspapers right through to and photo -finishing in your windows and insid e Easter week. They measure 10" x 7 columns wide, and all feature our theme , " Save your life on Kodacolor Film ". your store. Saveyour life on ~dac~lor Fihn. · · · Medi a SHAREYOUR ., Press THE FAVOURITEPICTURES ORDER Bl(i EXTRA - Televisio n KODACOLOR PRINTS ~ IDEA HERE Cinema National Magazi nes To keep you posted on wh at is happening , we 've also using press and T.V. Both these campaigns included a small chart which shows you our adver ­ are ably supported by our cinema advertising tising activity during th e next few months . Our where we are using the famous " Wedding Dai picture -taking campaign in press and on television 2½ minute color commercial. You 'll be interested J I continues right into Easter week , and running right to know that this commercial recently won a high EXCITING alongside will be the photo -finishing campaign , award in a recent film festival in New York.
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