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August 2015 Post Show Report AUGUST 2015 POST SHOW REPORT 2016 SHOW DATES February 28–March 2, 2016 / July 21–August 3, 2016 Las Vegas Convention Center, Nevada asdonline.com ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT Dear Valued Customer, As 2015 comes to a close, I wanted to take the time to reach out to you and share some truly spectacular highlights from our recent August event in Las Vegas. VIP BUYER ATTENDANCE GROWS BY 24% Our Buyer Development team members were busy this spring and summer discovering new domestic and international buyers. Their efforts helped elevate our VIP retail buyer attendance by 24% and overall retail buyer/ importer and distributors by 14%! 28% of our attendees were NEW to ASD, which meant new opportunities for exhibitors. The team also worked with Exhibitors on an exclusive hosted buyer program for qualified prospective buyers. In addition to hosting this elite group at the SLS Hotel, we provided black car service to and from the show, breakfast and cocktail hours and exclusive VIP Buyer lounges throughout the show floor to help this special group stay refreshed in between all their order-writing. NEW NAME. NEW LOOK. To reflect the energy and vibrancy of ASD, we rebranded the show as ASD Market Week – The Affordable Shopping Destination and rolled out new creative to illustrate the concept of 9 shows under one roof. By focusing on our core markets – fashion + accessories, gift + home, beauty + fragrance, toys + novelties, cash + carry (jewelry & gifts to go), general store, smoke + vape, c-store and SourceDirect, we were able to communicate the message of all that ASD has to offer and attract buyers like never before. MILLION DOLLAR MARKETING In 2015, we increased our buyer marketing investment by over one million dollars in an effort to improve both quality and quantity of buyers for you to connect with. We committed to seeking out the best and most qualified buyers to attend ASD Market Week. Our investment included increased meetings with buyers by our buyer development team, direct mail, telephone, e-mail campaigns as well as trade advertising and maximizing our PR efforts with media partners and industry associations. MAKING STRIDES WITH MATCHING BUYERS & VENDORS Onsite, we had kiosks staffed with our experts to help Buyers find new categories and new vendors to explore. The launch of our Mobile App also assisted Buyers in making ASD Market Week the most efficient and effective to date. Exhibitors took notice of our efforts and an overwhelming number have reported record sales at the August show! We are so excited to continue our efforts for 2016 and beyond as we strive to be the #1 resource for both retail buyers and exhibitors. If you have any feedback you would like to share with us, please do not hesitate to reach out. We look forward to serving you this coming year! Sincerely, Karalynn Sprouse David Bertelsen Camille Candella Executive Vice President Group Show Director Vice President Marketing The Affordable Shopping Destination / asdonline.com 2 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT OVERVIEW ASDMARKETWEEK 14% 45,000+ INCREASE IN 2,700 TOTAL BUYER ATTENDANCE* EXHIBITING ATTENDEES 28% COMPANIES NEW TO ASD 95 24% 54 COUNTRIES INCREASE YEARS IN ATTENDING IN VIP BUYERS* BUSINESS *from August 2014 - August 2015 HIGHLIGHTS Highest Buyer 98% of attendees Exhibiting companies Attendance are responsible was UP 11% since 2012 for purchasing (from August 2014) The Affordable Shopping Destination / asdonline.com 3 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT EXHIBITOR BUYER QUOTES QUOTES ASD contributes to results in returns There has been so much chatter on our group email site. in sales, even months down the road. Everyone is talking about how it was the Best Show Ever! Connections made here Our group has grown and everyone loves the ASD show! are priceless. We cannot wait to come back in March! - Zach Coles, Cream Glassware - Cris Willis, Parsons of Cumming, Southwest Buying Group President ASD attracts more business- oriented buyers compared to other shows. The show has been great…I found lots of new vendors, - Pranav Arora, Highly Educated and I’ll absolutely be back! - Susan Wexler, Zulily We’re amazed at the Smoke + Vape Show at ASD. This is our first time showing and the order volume written has ASD is a great place to think outside the box. It’s worth been astronomical, we’ll be back next session. my trip from Canada every time. We have found a lot of - Grenco Science, licensed merchandise for really great product and are very excited to come back in Snoop Dogg and Wiz Khalifa/Taylor Gang March! - Sue Ann Ramsden, 95% of sales is mostly Canadian Museum Association to Urban Outfitters and Spencer’s Gifts. Buyers are all across the board; Kroger, Target, and specialty stores. This is my 10th year here. ASD helps me find the right - Brandon B., iCup products at the right time and in the right environment. It’s all here and I don’t have to go anywhere else. ASD is my I had a buyer from one-stop-shop! Forever21 buy our best - Manny, Del Mar Fairgrounds sellers (mugs and watches) for the developing gift section of their store. - Daniel G., Unemployed Philosopher’s Guild Every ASD show I buy between $20,000-$30,000. It’s okay to miss other ASD is the only trade show we do, this is the place where we meet with our old buyers, as shows, but not this show. well as new buyers, wholesalers and retailers. ASD is one of a kind and it’s truly the one-stop-shop for We also expanded our customer retailers and distributors. base to Canada and Mexico. - Musharaf S.,Vapor Magic - Catherine, East-B The Affordable Shopping Destination / asdonline.com 4 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT ASD INVESTS an ADDITIONAL $1 MILLION DOLLARS IN MARKETING for 2015 SOCIAL BLOG VIDEOS MEDIA DIRECT MAIL ATTENDEE DEVELOPMENT TEAM Marketing ASD WEBSITE ROI MAGAZINE ADVERTISING SEO ONLINE EMAIL PROMOTION NATIONAL & INTERNATIONAL ADVERTISING FOR ASD SHOW: • Accessories Magazine • OffPriceNetwork.com • B2B Wholesale • RetailMinded.com Magazine • Retailers Forum • California Apparel News • Solomayoreo • Canadian Merchandiser • Souvenirs, Gifts • ERB Magazine & Novelties • Gift Biz Buzz • Specialty Retail Report • Gift Shop Magazine • Swap Meet Magazine • Giftware News Magazine • The Closeout News • Gifts & Decorative • The Merchandiser Group Accessories • TopTenWholesale.com • GetThatWholesale.com • Web Wholesaler • Global Premium Gifts Magazine & Housewares • WholesaleU.com • Independent Retailer • WWD Magazine • Museums & More The Affordable Shopping Destination / asdonline.com 5 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT RETAIL CHANNEL TYPES REPRESENTED AT ASD Kiosk / Cart 7% 11% Swap Meet / Flea Market Internet / Catalog 25% 55% Physical Store / Brick & Mortar QUALITY MATTERS 98% of attendees are retail buyers or importer/distributers. Owner/partner grew by 3%. Promotional / Premium / Redemption / Non-Profit / 5% Government Buyers Importer / Distributor 20% 75% Retail Buyer The Affordable Shopping Destination / asdonline.com 6 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT RETAILER STATISTICS 98% of attendees at ASD are primary decision makers. 10% increase year over year. { = 450 ATTENDEES average as a result attendee spends $82,400 of the show which means total spend annually is over $2.8 BILLION TOP 10 TYPES OF RETAIL STORES (compared to March 2015) u Apparel / Accessories Store 17% z Discount Department Store v Gift / Novelty / Souvenir Store 5% { Cosmetics / Beauty / Perfume Stores 19% w General Merchandise Store 15% | Furniture / Home Décor Store 54% x Jewelry Store (Fine) } Department Store 9% y Arts / Crafts / Hobby / Toy / Game 25% ~ Dollar Store The Affordable Shopping Destination / asdonline.com 7 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT DOMESTIC ATTENDANCE ASD is a true national show compared to many regional events. 32% 34% 20% 14% attendees attendees attendees attendees from from from from West Mountain Central East Attendance up 10% Mexico is our from August 2014 6th largest attendance after the top 5 states in the U.S. The Affordable Shopping Destination / asdonline.com 8 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT INTERNATIONAL BUYERS ASD draws more international buyers than any B2B wholesale and general merchandise show. 12% of Buyers are International Up 6% from August 2014 15% 26% Other Countries Canada 23% 36% Mexico Central/South America, Caribbean Territories TOP 15 ATTENDING COUNTRIES 1. Mexico 6. Australia 11. El Salvador 2. Canada 7. Costa Rica 12. Dominican Republic 3. Guatemala 8. Trinidad & Tobago 13. Barbados 4. China 9. Honduras 14. United Kingdom 5. Panama 10. Chile 15. Columbia The Affordable Shopping Destination / asdonline.com 9 ASDMARKETWEEK AUGUST 2015 POST SHOW REPORT ASD AUGUST 2015 SAMPLING OF RETAILERS $1 JEWELRY GALORE BEYOND THE RACK DII STORES GOLDNER ASSOCIATES 14K GOLD & DIAMOND EXCHANGE BIG SKY ANTIQUES DIMAN INTERNATIONAL GOODWILL 21 AGAIN APPAREL BIG STATE INDUSTRIAL SUPPLY INC DIMARS GOODWILL EASTER SEALS MN 2SHOPPER, INC. BIJOUX BIJOUX DIRECT NOVELTY IMPORTS GOODWILL INDUS 7TH HEAVEN BILL HOWARD ENTERPRISES DIRT CHEAP, INC. GOODWILL INDUSTRIES OF NORTHERN 99 CENTS ONLY STORES BLAIN’S FARM & FLEET DISC REPLAY NEW ENGLAND A 1 MARKETING INC BLUE DIVA SA CV DISCOVERY CHILDREN’S MUSEUM GOODWILL INDUSTRIES SUNCOAST A C MOORE INC. BOBBYS DEPARTMENT STORES DISTRIBUIDORA CASTRO’S GOODWILL NCW A GACI LLC BOHME INC DISTRIBUIDORA DREKER VENEZUELA GOODWILL OF SILICON VALLEY A.C. MOORE BOOKXCESS SDN BHD DISTRIBUIDORA G DE P GOODWILL OF SOUTHERN ARIZONA AAA ANIME DISTRIBUTION BOSCOV S DEPARTMENT STORE
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