2012 I 2013 Annual report County Road 55 near Prestesteinsvatnet lake with a view towards the Smørstabbreen glacier. National Tourist Route Sognefjellet. Photo next page: A landmark on the National Tourist Route Sognefjellet, a stone sculpture by the artist Knut Wold at Mefjell.

2 FOREWORD

Many countries have their scenic routes, where the road forms the link between places with a topical content. Romantische Strasse in Germany, Route de Vin in France and the Whisky Trail in Scotland are all examples of these.

n Norway, motoring itself forms the attraction of the National Tourist Routes. Innovative and functional architecture, inspirational artworks and useful and interesting information embellish I the experience. Our unique scenery and dispersed settlement, which have been made accessible through a compre- hensive transportation network, give us an advantage that we need to use in the tough international competition to attract tourists. The targeted and long-term efforts devoted to the National Tourist Routes are making them such an instrument.

In 2012, all the eighteen selected routes were given status as National Tourist Routes. This means that the tourist industry can make use of all these motoring experiences to inspire travellers to spend their holiday in Norway. We are halfway in completing the National Tourist Routes attraction, and are well underway with preparations for new and exciting expansions, with the Vøringsfossen waterfall as the largest element after the Trollstigen plateau was opened in 2012.

In this document, the Tourist Route Section wishes to provide a glimpse of what the tourist route project has done and will be doing in 2012 and 21013, while looking ahead to 2014, 2017 and 2020 as milestones on the way to a completed attraction in 2023 – plans and finances permitting.

Jan Andresen Head of Tourist Route Section Norwegian Public Roads Administration

3 Evening sun over Tungeneset, National Tourist Route Senja. Architect: Code arkitektur as.

«Architecture in the middle of nature. And vice versa: nature in the middle of architecture»

4 My Norwegian detours

Twenty years have passed since I first travelled by car through parts of theN orwegian countryside. At that time, I had decided to travel in the footsteps of Edvard Munch.

By Staffan Bengtsson, journalist and author

ith a leisurely two weeks on my hands, Jan Olav Jensen says to me, and expounds on I set out to visit places where I could his role as an architect. «We don’t blast our way Wfind traces of this famous painter’s life: with dynamite, we tread carefully as Indians, places such as Åsgårdstrand and Kragerø. I recall and we should be able to dismantle our con- that in Kragerø, some youngsters had started up structions from nature, if need be, without leav- a discotheque in some sort of garage, I believe, ing a trace behind». and named it after Munch’s most famous paint- ing, The Scream. This is a political idea. Which has been far from self-evident among architects and builders dur- It is 2012 now, and I have produced a docu- ing the last century, and which ought to give cer- mentary about the National Tourist Routes and tain social planners grounds for reflection. showed it during Christmas on Swedish TV. It was the outcome of several years filming along Architects such as Reiulf Ramstad and Carl- the Norwegian tourist routes that have attracted Viggo Hølmmebakk are on the same track when such interest in various parts of the world, includ- they describe their projects at Trollsigen and ing in Sweden. Sohlbergplassen. Nature sets the rules of the game, we as people/architects can only listen Architecture. In the middle of nature. And vice and learn, and take care of Nature’s great gift. versa: Nature in the middle of architecture. Van- tage points and observation towers have been A project such as the National Tourist Routes created throughout history a bit everywhere in encourages the slow aspects of travel, which the world. But like this, where Norwegians have includes not taking circumstances lightly. In set up a programme to include the entire coun- essence, these are existential matters. try – not just for the most thrilling, spectacular places – as part of the tourist culture, this means Carl-Viggo Hølmebakk, the architect behind the that an enormous appreciation of nature is once Sohlbergplassen in the Rondane massif, is not again been liberated. We are reminded of how blind to the challenges facing an architect: “One people in the mid-19th century travelled forth comes up to a very concrete edge where the as the first outdoorsmen to learn how to inter- abyss opens, and one encounters a landscape, act with wilderness and the countryside in their where one encounters oneself and one’s own leisure time, not only as herders and cultivators. internal limits to its attraction. Today, the National Tourist Routes provide us with a second chance to establish a sort of ten- During my work and my travels, I have often felt able interaction with nature. Architecture is the this attraction. It dazzles and beckons, and it instrument that now should help us become obviously invites architects, designers and engi- proud travellers, wanderers filled with curiosity. neers to outdo themselves over and over again, and it lures us there in our shiny vehicles to shout «We should be like the Indians» the architect for the umpteenth time: - Wow! You did it again.

5 1 2 3

4 5 6

7 8 9

10 11 12

13 14 15

6 16 17 18 18 National Tourist Routes

The National Tourist Routes are all about positive motoring experiences through unique Norwegian scenery. The goal is to provide travellers with a diversion from the main transport arteries.

he National Tourist Routes are stretches where the harmonious interplay between the road and the unique landscape itself creates the experience along the way, no matter whether the trip is Talong deep fjords, by effervescent waterfalls, snow-capped peaks or coasts and the open sea.

With a view to the strength and value of the National Tourist Routes as a national attraction, a renewed assessment of all the eighteen motoring routes was undertaken in 2011 and 2012. The Director of Roads then decided to merge the two stretches along the Helgeland coast and establish Hardangervidda as a separate route. The number of National Tourist Routes to be included in the project for the next decade remains 18.

National Tourist Routes from 2012

National Tourist Route Stretch Km 1 rondane Venabygdsfjellet - Enden – Folldal 75 Sollia kirke - Enden 2 Valdresflye Garli – Hindsæter 46 3 Jæren Ogna – Bore 41 4 ryfylke Oanes – Sand 183 R ropeid – Sauda – Hårå 5 Hardanger Granvin – Steinsdalsfossen 158 N norheimsund – Tørvikbygd Jondal – Utne Kinsarvik – Låtefoss 6 Hardangervidda Eidfjord – Haugastøl 67 7 Aurlandsfjellet Aurlandsvangen – Erdal - Lærdal 47 8 Sognefjellet Lom – Gaupne 108 9 Gaularfjellet Balestrand – Eldalsosen - Moskog 130 E eldalsosen - Sande 10 Gamle Strynefjellsvegen Grotli – Videsæter 27 11 Atlanterhavsvegen Kårvåg – Bud 36 12 Geiranger – Trollstigen Langevatn – Sogge bru 106 13 Helgelandskysten Holm – Utskarpen - Godøystraumen 416 14 lofoten Å – Raftsundet 184 15 Andøya Åkneskrysset – Andenes 51 16 Senja Gryllefjord – Botnhamn 90 17 Havøysund Kokelv – Havøysund 66 18 Varanger Varangerbotn – Hamningberg 160 Sum 1991

7 Selvika along National Tourist Route Havøysund – rest area and attractive weekend destination. Architect: Reiulf Ramstad Arkitekter as.

8 Installations in 2012 and 2013

In June 2012, the tourism icon Trollstigen was opened in a dignified ceremony led by Magnhild Meltveit Kleppa, the Minister of Transport and Communications.

challenging construction work had been that can provide the motorized traveller with completed, after many years of collabo- impressions and high-quality services, and the Aration between the project owner, the results from this will emerge in 2013. architect and contractors, and with assistance from a large number of skilled professionals. The Trollstigen venture, along with a number of In 2012, the completion of three other tourist other tourist route installations characterized route installations could be also be celebrated. by innovative and functional architecture situ- ated in the midst of spectacular scenery, has However, the tourist route project is also con- been awarded a plethora or prizes and awards. cerned with lending support to other initiatives

Completed installations Date Location Installation National Tourist Route June 2012 trollstigen Major attraction Geiranger-Trollstigen June 2012 Selvika rest area with services Havøysund Sept 2012 Vedahaugane Artwork Aurlandsfjellet Sept 2012 Steinplassen Artwork Valdresflye Sept 2013 Atnbrua parking and services at the museum Rondane May 2013 Brusand Information and rest area near shop Jæren Sept 2013 Steinsdalsfossen Major attraction, stage 1 (service, parking) Hardanger Mai 2013 tyssedal pedestrian area - marking of access to attractions Hardanger > 2013 Vikten Access and parking at the multi-use cabin lofoten July 2013 Kleivodden View point Andøya July 2013 Senjatrollet Access and parking for the Hulder and Troll park Senja

AWARDS 2012 The National Tourist Routes have over time amassed a number of prizes and awards for their architecture. In 2012, Trollstigen was awarded the Norwegian Concrete Association’s Concrete Tablet and was also nomi- nated for the Construction Project of the Year and the Mies van der Rohe Award 2013. In 2012, the German architecture journal Topos awarded its 20th anniversary prize to the Norwegian Public Roads Administration, National Tourist Routes, for «the Government’s active role as a promoter and user of architecture».

Disposal of the tourist route grant All figures in NOK million 2012 2013 Administration 22,7 22,8 The Tourist Route Section 13,8 14,3 Consultancy, quality assurance, profiling 8,9 8,5 Measures along the routes 101,8 121,2 Planning and installations at stopping points 84,9 94,6 Tourist route information and equipment 14,2 20,6 Renewal of installations, signposting 1,6 4,8 Planning assistance to others 1,1 1,2 Grant (full VAT from 2013) 124,5 144,0

The increase in the grant from 2012 to 2013 includes 2% price adjustment and a 15% supplement as com- pensation for the abolition of VAT exemption for roads (from 2013, all goods and services used for road purposes are subject to full VAT). Administration accounts for 16% of the grant in 2013. Tourist route information and equipment are large items in 2012 and 2013, because all the 18 stretches gained the status of National Tourist Routes from 2012. Renewal of existing installations is an item that is increasing to maintain the quality of the National Tourist Routes attraction as time passes and the number of installations are completed.

9 Gøri Olsdatter Taken before the court at Vardøhus on 12 February 1621 Charged with sorcery Immersed in water, she floated She then confessed that she served the Evil One that she called her devil Friis That she had taken part in witches’ sabbaths over the ocean and on high cliffs and rocks That she mastered the art of casting spells on dogs, cattle and beasts Found guilty of witchcraft Sentenced to be burned at the stake

Steilneset Memorial in Vardø, with the artwork «The Damned, The Possessed, and The Beloved», by the artist Louise Bourgeois and the architect Peter Zumthor. National Tourist Route Varanger.

10 Artworks along the National Tourist Routes Like architecture, the artworks are intended to provide the stretches of road with content and value, enhancing impressions and creating surprises.

he tourist route project envisages the Steilneset Memorial in Vardø is located next to installation of an artwork at a point along National Tourist Route Varanger and was opened Teach route. Three of these are covered by in 2011. It is a cooperation between the architect Artscape Nordland. Peter Zumthor and the artist Louise Bourgeois in memory of 91 victims of the witch-hunts in Finn- To date, four artworks have been realised. The two mark during the 17th century. Liv Helene Willum- most recent were inaugurated in September 2012: sen has presented the 91 individual fates through «DEN» by Mark Dion, located along National reproductions of the old court documents beside Tourist Route Aurlandsfjellet, is about culture a window for each person along a memorial hall and its encounter with nature. The starting point that is 125 metres in length. A glass construc- for inviting Dion to undertake a project at Aur- tion houses the artwork «The Damned, The Pos- landsfjellet was his characteristic artistic expres- sessed, and The Beloved» – an installation with sion, which includes elements of biology, botany, mirrors encircling a burning chair. archaeology and natural history. Knut Wold’s stone sculpture next to National The art installation «Rock on Top of Another Tourist Route Sognefjellet was in place already Rock» lies along National Tourist Route Valdres- in 1997. The sculpture consisting of 42.3 tons of flye. Many of the artworks created by the duo Fis- larvikite turns the view towards the Smørstab- chli & Weiss have a humorous and accessible side breen and Fanaråken glaciers into something to them, but if you take your time they suggest more than just a panorama. complicated and existential issues.

«Rock on Top of Another Rock» by Fischli & Weiss. «DEN» by Mark Dion at Vedahaugane. National Tourist Route Valdresflye. National Tourist Route Aurlandsfjellet.

11 1440 - 11 g r afisk. s e n t er@ v eg v es en.no

Utsiktspunkt på Nedre Oscarshaug, Nasjonal turistveg Sognefjellet. Viewing platform at Nedre Oscarshaug, National Tourist Route Sognefjellet. ©Photo: Nils Petter Dale / Statens vegvesen NASJONALE TURIS TVEGAR

Havøysund Varanger

Senja Andøya

Lofoten

Helgelandskysten

Trollstigplatået, Geiranger-Trollstigen. Photo Jiri Havran / Statens vegvesen Hereiane, Hardanger. Photo Jiri Havran / Statens vegvesen Nasjonal turistveg Varanger. PhoSttoeiln Jarleese tW, Væhleraranger. Photo Bjarne Riesto

Vakre køyreturar Det finst framleis vegar som ikkje berre skal ta deg raskast fram. There are still roads that are not merely designed to get you to your destination Nasjonale turistvegar er vakre køyreturar litt utanom det vanlege. as quickly as possible. National Tourist Routes are beautiful drives with that Atlanterhavsvegen Kvar av dei 18 strekningane har sitt særpreg og sine eigne little bit extra. The routes are carefully selected by the Norwegian Public Geiranger-Trollstigen forteljingar. Statens vegvesen legg vegane til rette for deg som Roads Administration, and each route has its own history and character. Scenic drives Gamle Stryne- Rondane reiser. Dette gjer vi med spektakulære utsiktspunkt, servicebygg, Our job is to make sure the routes are adapted to travellers’ needs. We do fjellsvegen Sognefjellet Gaular- Valdresflye parkeringsplassar, møblar, stiar og kunst. Dristig og nyskapande so by building spectacular viewpoints with service buildings, car parks, fjellet Aurlandsfjellet arkitektur i storslått natur er Nasjonale turistvegar sitt kjenneteikn. furniture, paths and art. Bold, innovative architecture is a unique feature Turistvegsatsinga er eit langsiktig arbeid. Frå Varanger i nord til of the National Tourist Routes in Norway. Our work on the National Tourist Hardanger Hardangervidda

Jæren i sør bygger vi både smått og stort - og har mange planar Routes is a long-term project. We are currently working on both large and Ryfylke på gang. Vi ønskjer deg velkommen til gode opplevingar langs small building projects from Varanger in the north to Jæren in the south.

Nasjonale turistvegar! Welcome to memorable journeys on National Tourist Routes in Norway! Jæren

nasjonaleturistveger.no

© Statens vegvesen Example of national and regional boards, traffic sign.

12 Information boards and Tourist Route signposts

In 2012, a comprehensive effort was directed towards signposting all the 18 National Tourist Routes.

n addition to roadside signs with the tourist of interest. The boards show the location and route logo, travellers can find information content of the Tourist Routes on a map of Nor- Iabout the tourist routes on boards and post- way and on six different regional maps. Approxi- ers, in leaflets about each stretch and on the mately 50 boards remain to be placed in 2013. Internet. This work, initiated in 2012, will con- tinue in 2013, so that all the routes will have The six regional boards cover the following signposts and boards of the same quality. National Tourist Routes: • Varanger and Havøysund The Tourist Route Section is preparing com- • Senja, Andøya and Lofoten prehensive plans for the signposting of the • Helgelandskysten National Tourist Routes: • Atlanterhavsvegen, Geiranger-Trollstigen, • Direction signs at intersections with follow- Gaularfjellet, Aurlandsfjellet, Gamle Stryne- up distance indicators fjellsvegen, Sognefjellet, Valdresflye and • Sign at the start of each route with its name rondane and logo • Hardangervidda and Hardanger • The Tourist Route logo as a supplementary • Ryfylke and Jæren sign on priority-road signs and road numbe- ring signs In addition to these national and regional • Advance notice and directions to tourist- boards, a number of boards with information on route-quality points of interest particular subjects are prepared, often in col- • Signposting of other attractions and service laboration with other actors. These communi- enterprises cate particular aspects of the points of interest, such as natural conditions, historic buildings In 2012, approximately 90 boards with pictures and events etc. and text have been placed at selected points

13 With its numerous, untraditional angles, construction of the service building at Steindalsfossen requires professional as well as balancing skills. All photos: Lars Arvid Oma.

14 Advanced-level pouring of concrete The first stage of construction at Steindalsfossen started in the autumn of 2012. Ac- cording to plan, the information building, the service facilities and the car park will be completed in September 2013. As always when bold and innovative architecture is erected, skilled craftspeople are required.

ince the inception of the tourist-route project in 1994, well over 100 installations have been implemented under the auspices of the National Tourist Routes. Approximately the same num- Sber remains until the National Tourist Routes are complete. Steindalsfossen is one of the ten major attractions found along the National Tourist Routes.

Illustration of the service facilities at Steindalsfossen. Architect: Jarmund/Vigsnæs Arkitekter AS.

The concrete should mimic oxidized Sjur Sandven (left) and construction manager Erlend Vik ensure that the copper, and has therefore been given a buildings are erected according to the blueprints. special, green tinge.

15 16

Vøringsfossen waterfall at the gateway to Måbødalen valley. National Tourist Route Hardangervidda. The waterfalls of Hardanger – sharing the expenses Ten major attractions of great value for Norwegian tourism are found along the National Tourist Routes.

hree of the large attractions are well-known waterfalls in Hardanger: – Vøringsfossen at the gateway to the majestic Måbødalen valley T– The romantic Steinsdalsfossen, where visitors can walk behind the falling water curtain – Låtefossen with its characteristic forked streams

These three waterfalls are well-frequented tourist destinations and are in need of major upgrades. The Norwegian Public Roads Administration has assumed responsibility for preparing plans that will meet the expectations of a discerning public. However, the planning, construction, operation, maintenance and administration of these attractions also require a committed effort by county and municipal administrations.

The upgrading of these three waterfalls has been estimated to cost NOK 240 million. Hordaland County Administration, Hardanger County and the municipalities of Kvam, Eidfjord and Odda have committed to jointly raising NOK 80 million over a period of ten years.

The Hardanger project is a prime example of regional and local community efforts to strengthen their industrial base. As a result of the regional and local contributions, work at Steindalsfossen started up in the autumn of 2012. According to plans, the first stage – a new car park with infor- mation buildings and separate facilities – will be completed in September 2013. The goal is for the second stage – upgrading of the footpath with viewpoint, rest area and visual clearing – will be completed for the 2014 season. Next in line is Vøringsfossen for the period 2014-2020 and finally Låtefossen in the years 2020-2022.

Steinsdalsfossen at Norheimsund in Kvam muni- Låtefossen, south of Odda. National cipality, National Tourist Route Hardanger. Tourist Route Hardanger.

17 Above: Strømbu rest area with service facilities, roof terrace and information kiosk. Long-term car park for hikers heading for Rondane and the mountains west of Alvdal valley. National Tourist Route Rondane. Architect: Carl-Viggo Hølmebakk.

Tommy Kristoffersen, Manager The number of visitors to Folldal Mines has increased from National Tourist Route Rondane and the enterprise network of the Folldal Mines Foundation. 6,000 in 2004 to 15,000 in 2012. were major factors when the couple Ellen Marie Tangen and © Photo: Folldal Mines. © Photo: Joar Elgaaen, NRK Hedmark og Oppland Hans Bondal decided to make a living from the Øverdalssetra lodge. © Photo: Tommy Kristoffersen.

18 Rondane – business development on the rise

After five years with an official status as tourist route, business is thriving along the National Tourist Route Rondane – largely due to the «The Blue Mountains» enterprise network.

he tourist-route project was initiated by official status as a tourist route without a doubt the central government, and is intended to has had an effect on their decision to expand their Tencourage development of tourist-industry activities. products in Norway’s rural regions. The business community itself, however, must assume the Ole Nordahl has served as board chairman since responsibility for raising the quality of food, lodg- the network was established in 2003. He explains ing, activities and events along the tourist routes. that the enterprise network has functioned as a regular organization through 2012, but that the «In Rondane, cooperation and networking have network established a cooperative on 28 Novem- been fundamental ever since the enterprise net- ber 2012. work was established in 2003. The network is made up of many small enterprises. When we «We did this to have a more formalized and succeed, it’s because we cooperate, recommend committed membership organization,» he says. each other and inspire each other» says Tommy According to Nordahl, articles of association and Kristoffersen, Manager of the Folldal Mines Foun- the criteria for membership have been prepared, dation. The enterprises have taken the time to get requiring the various enterprises to undergo hos- to know each other. pitality training. He claims that in order to suc- ceed, nobody must be afraid of competition. «Specifically, this means that we have visited each other. All the enterprises have showcased them- «Competition keeps us on our toes and encour- selves, and we taken study trips in Norway and ages constant improvement. If I improve, perhaps abroad,» he says. my neighbour will also improve, and gradually we can raise the quality of the entire destination,» Approximately 50 enterprises along the National Ole Nordahl concludes. Tourist Route Rondane and its adjacent roads have joined the network. Kristoffersen claims that » FACTS the status as tourist route and the collaboration are now producing results. Industry development Rondane

2003-2006 «Most of the enterprises have experienced Tourism Coordinator (40% FTE) growth. On our part, the number of visitors to • cooperative ventures, marketing, establishment Folldal Mines has grown over several years. While of an enterprise network and website other tourist destinations are in decline, we see the opposite trend,» he adds. 2006-2009 Project Director (60% FTE) for industry develop- Ellen Marie Tangen and Hans Bondal run a dairy ment and value creation in association with the farm with goats at the Øverdalssetra lodge in Sol- National Tourist Route Rondane and adjacent pro- lia, and have gradually expanded to arrange farm tected lands days and cultural events. The couple tells us that • product development, hospitality, local the Øverdalssetra lodge has seen a formidable knowledge, study trips, profiling etc. increase in its number of visitors and in the sum- 2010-2012 mer of 2013, a new barn and a house for cheese- Project Director (100%) for «The Blue Mountains » making will be ready. • product development and new business establis- hments, hospitality training, quality improvement, «We receive an increasing stream of visitors development of events, establishment of the enter- because the other members in the network rec- prise network as a cooperative venture. ommend us and tell people about us,» Tangen says. She confirms that the network and the road’s

19 20 Explorer Norge LØRDAG DEN 24. MARTS 2012

Norges flotteste veje En bilferie i Norge får til sommer nye dimensioner, når 18 nationale turistveje officielt åbnes. Her går natur og arkitektur hånd i hånd.

MOGENS HANSEN | Jyllands-Postens udsendte medarbejder | [email protected]

Trollstigen Visitor Centre by Reiulf Ramstad Architects, Norway | Architecture | Wallpaper* Magazine: design, interiors, architecture, fashion, art

Sign up for our Search weekly newsletter wallpaper.com

Your email address

Submit Search

JULY 2012 Design Directory This year's finest furniture and fittings

Subscribe to Wallpaper* Subscriber Services

Architecture

Trollstigen Visitor Centre by Reiulf Ramstad Architects, Norway

Tudor: Style File The ninth of Tudor's up-to-the-minute world-wide guides #9 Japan BESPOKE PROMOTION

Hastens: Dream Team Ultimate Swedish bed maker Hastens and Wallpaper* challenge four designers to create the perfect sleeping partners BESPOKE PROMOTION

The Visitor Centre is a new addition to the existing Trollstigen Viewing Platform, both 01 of 20 ◄ Start Slideshow ► designed by Reiulf Ramstad Architects, and is part of the National Tourist Routes in Norway

Op- og nedkørslen ad Troll- By Thomas Aastad stigen er nervepirrende, og This year's unusually cold Norwegian spring has tried its best to put a spanner Tweet 10 udsigten fra raste- og ud- Like Confirm 20 19 in the works for the opening of the new sigtsanlægget øverst er Trollstigen Visitor Centre. Snow was uovertruffen. falling as late as the first weekend of Information Foto: Mogens Hansen June, so when Wallpaper* visited the site Photography: Reiulf Ramstad Architects Artists transform windows of Barneys a few days later, the workmen were busy © 2012 Wallpaper.com | Subscribe to Wallpaper* | Distributors | Press | Advertise with us | Contact us | Terms & conditions | Privacy policy | Cookie information clearing metres of snow and ice from the See the Steilneset in Norway, designed by New York building's sloping roofs. Peter Zumthor and Louise Bourgeois Royal College of Art graduate fashion Bookmarks The Visitor Centre, which opened last Bookmark on Delicious show 2012 weekend, is a new addition to the existing Bookmark on Google Trollstigen Viewing Platform, both Interactive floor plan: Old Bearhurst, designed by Reiulf Ramstad Architects, Subscribe to Wallpaper* and is part of the National Tourist Routes UK, by Duggan Morris Architects Wallpaper* News feed in Norway. Situated in a mountain pass - Follow us on Twitter at an elevation of around 850 metres - June travel news: editor's picks between the towns of Valldal and Facebook fan page Åndalsnes in Western Norway, the ag På Langedr Trollstigen Visitor Centre and ViewingJUNI: ve ulv n du opple Wallympics* - vote for your favourite Platform provides spectacular viewska ofhold. the nært hold. på C. H. design nation Trollstigen road - the 'Troll Ladder'.to:: Ole 2013 Fo sen JANUAR Thomas AG 2. ONSD With an incline of nine percent and 11 ma tight hairpin bends winding down a steep 22 Te mountainside, the road opened in 1936 Norge øien. jord Nor frfra Fl e/Fjor after eight years of construction. It has sett dic Lif Bergen e/Nor subsequently become one of Norway's MAI: rje Rakk i to:: Te anair se Fo most popular tourist attractions. te Ry av dis prosent en gjennomfør93 e enn rte flyginger måned. mindr besva The central building of the Visitor Centre mber fikk er og . nove Ryanair dager rute. passasjer sju contains a café and information point. var i 1000 innen per disse klage av 21 Designed to resemble the shapes of the tun- prosent til Jo 99 ma surrounding mountain peaks, it is formed helt d til Te langt, er ne og ser stup 2013 opp veien vi , før JANUAR tar imen 2. sør, da he AG mot dal- vre. 000ONSD dt Sogn Do blir ny er ven til ur- eby te nesa turen Kult kre- Sønst direk Mens ne på På VEMBERspa. vert 33 gjer spiser ta. NO for ember og Gunnar le maskin- http://www.wallpaper.com/architecture/trollstigen-visitor-centre-by-reiulf-ramstad-architects-norway/5890>>> like og e ga [22.06.2012ag er 14:03:59]tid våt nov pp en yet ble vi bor freded Sm Det og av kro en . Fl 7–800 and, n om ke eie med T: Krigshelt e fly 73 nummer str i de vi inn , som og pl dt vi nyest . Boeing y er llet kker ad Høstmørekos er go kan 13 eb et. hote sti Grimst risen inn det ell - HALEHELegians er den Sønst or uren i artp ver t er da Norefj opp NY på Norw og haler hjemt lunsjbar Ganef . De . På med en i år. Gunnarpryder hag av sjel -reise føre . Det halehelt fabrikk vert som og Be er en. spa ski sort får le er vinn ngs vei liten tidlig & Re lms fra Boeing- e helt ble årets t la inere y Spa . Ho egian disk ste ma komb lit på Dr og en Norw av nor be på Qua gjøre tel kken for hold du nd Ho ske i re ier. er e kan Stra ri 58 ve ov mm Sola histo åg, SEPTEMBERturist kjører l- sa ilo. tel er Kalv FEBRUAR:tnan og Wa Ge Ho spa. I e osmar sen. e Nasjonalea Lom pp er på llen på slapp Rør Tr ter fr e sto risk dvo satser n du og Malm-plasØsthuus star Først histo Sun som , ka and på m E. Vi ellet. n for rtreist teller anger ndstr : To efj Solvor s ko ho i Brem s sa n. Foto Sogn tel i retter sjonal terst endør holme s er Ho og fire Na yt en inn Knut vi os ak ddag. vegen på er på velger er ernatting mi fjells av mm , da tte ov lberedt ryne svin- ise hu velge . De d velti e St før vi sp vi må iranger , me og Gaml igjen ristveg Om l i Ge te spa ristveg pps al tu r Hote ottes mange tu s til to sjon e gå ion ts fl og os på Na . Denn t Un e lande osfære . fører ver fjelle nskj atm svalg vesto ollstigen ryne ka appet ndling ger – Tr på St d fer- avsl beha iranger vatn en me en er og Ge Lang sdal knin- ilitet lom i Rom stre e fas mel bru den på først Sogge lsfjor Den e ta en og da . gaml DESEMBERemning. on å er Nor – Linge ngs julest adisj je ov al d, la , d for det tr minst Eidsd s ne svinger Ti er , ikke gen os atte å mange Oslo emu- bringer i br t bare For r til Folk delen er er de letu sk stein . Da , så opp hand e Nor Byg- abbe ion dover - besøk d på st tel Un st ne e etap for å marke det Skaug l Ho , før n sist jule er er ti videre de ingen ums amm au- Rasmus inge te på nesv se lleh omas sv å star i Ør arven På Li på Maih ot- to: Th en for stopp ens dø. rked . Fl Fo igj st en verd ollsti- lema sember da i d. Før over Tr ju st i de julsti dørs pen. sikt Og så før e før uten Svalbar ut n. gen nskj med på . med fjorde t er ka et polaris tur anger tes en Røros en er r rora Geir rgstad ssut en me te Au en . Be d. De å jak t gen marke desember til rd jule søk i enn ernativ ve st- levelse alt er OBER al turi Rørosbe opp et godt OKT og Grimsdalensjon let appet uar. d Na fjel avsl i febr r Steigen, som Rondane vi me bygds t nan s ove arter Vena er de Mart dly st e over s veien . Nor lsene Her an Lang utsikt MARS: ve vei Rond den. og es- d til En natting e Gj og ne over an e- opple mat, på Rond ad e en d. Sjokol fra deg båd paccio go ak ar belaktig d sm du gir Elgc er fa ekt me a får gård konf gsøy - te lager ber . Flot ven . På Kve levelse a- alender lå kster pp imsd lle ve gårdso Gr vi elig kjører kke og skikk r vi re - isetipsk en det nå e på mek re t blir setren anes tes ligger Rond atrer . Vi Her ger ver kl 2012 len. sør lig sto Perle um Mot re ve gbladets muse rad. l. Vide Da av Årets lite is. I e fjel ngen et, et ens pr tigst i kåri us rdun hat- d, er Æ-h edde Torg årsti besøk en og er vi om nsett se. fugl besøk gjenn 2013søk ua tt å til ær d e ver et be st ny og sun skinn nordo t me gang Brønnøy sola vi og ier verdt er de nte ser drar dnatt og va ag. og Så er i juni tt sin ngedr ten ellet. før mi nten . Da men r gå på La av et i fj tret riso nge ha ere fôring hull kelsen er ho til er ma k mør- Naturen itt fl og e- larsir er ov rt vei hevd n no t. r bl høyd til Po sola det ko rs, , me flot t ha omvisning er er to ver at er gei ma sere t blir de up ort i le rfra best ly ne og ogisk ga sk opp a. De n. itt litt ome uar Pedag lrev og e år ne- natt aume gunst- t bl lysfen febr ste , fjel kjøp Bjør hele Saltstr vær i de l at med be ulver kan du uten og kan tid ti en de . Nå eller Bodø er heiskø ke samm som dlys. nkt d en. ur gå es nor pu ter, me T smak og dtuket l unn ha fiske- Mars, , regn leve rian . GUS gode øme NorMi du vi er tober å opp va på Flå AU r den Tj » ell for n fo om tea om , . ok ne parke sør inn noon GE ig selv nede Mot turen fter vin- åmbakkendeg må for gger te «a d NOR slal e for d uten Vi le for ek ag me sør sen me JULI ga. n, an Gård midd til Ri AV sen plas pene til Ve yste gaøy ers re er SeBIT omas ge. APRIL åmsbana. ski inn drar ndsk Ve Engø sjurett vi vide rfra Th i Nor net Fl cruise lende Vi lgela ger Os en . De r EN C.H. r, or Vi tar er e sei a er He lig SC og kjører ne vi bo t: Ole orde JANUAR s fjellet er fink t komm sten På d, t UNE e er ny. Så på Bue or Te ks e fj os t, det grøn mai turi Flåmsban st sun før Dett me nd hv gge. krest arv velger kald eller I av d vi før Brønnøy inn lunsj llesa hy [email protected] va ens Vi erne ått vi senvis tur me Når ble i 2004. anns- for en til Li n og ens r, verd este er gj er bl velger tu En seg. Fret- m iste untv . kort mate r verd dde fl Det det Da m. med vi på so arvl ste gr gleliv ren for ha og vi er. De og skia. e. Snø- til Flå få bor på rdens s stør fu tu d, te side Vi fjell stvei , andre nysnø, eden blir alle må , da r øl Ve pa astisk med Gran nes otte turi atis langrenns skist d noe nter drikke ja d-Euro fant on på rts. fl onale e er gr der store reiseti il de ka n r så fer Nor d et tradisj og Fo nasj lsen ort. - un av de og Trys på l, me Vi ta de me en old >>> og leve ek ford s et ing og er Hote geri. kjører områ det saueh v- ropp et fisk ut os værmeld al evalg- im bryg n vi ives , ga Ha natu av siske jo- bde, Hemsed mili he kro Side ens dr anking på Ve frfredelige sen l prisen og fy varias dy de. er fa trolig mi orden. verd - Her duns Aga og omas er ti eter kke m er og er Ægir ennom el g og hos godt Th re , so avgjøren Vierli and, Nærøyfj gj alstunn eg bor anlig bygninger C. H. Aktivit ys i en velser er est bakk en. Raul inn turen Lærd sen- e. Vi uv by :: Ole tilb ple ari, har fl or no ns de tar vi el, laks fisk spiser frfredede Foto nger e op nsaf amf n, me dre go bil, ltunn sk Vil n en tell og voritt med perle. ri siv vør e. ene fr parke er an ig ste bi Nor ele ho fa and e» perle. r. Pas og ha er all ar ste ilo veld leng søker tunn r- folkets ne ari pass dr n be og Ge det l. be kjører er Au hos «ukjent alsaf som sorten r de blikk . Er jel n, og . Vi ov T: Sogndalstr hv lser ke , elle usta lier på Haf r le al kjøre spiser GUS Rogalands ve n spre fari Ga fami valg nå r i Lærd så å der vi AU ii opple de ussa og for rt valget te l for nd, elser du av mosk afting valg ller vå ste vået ti la omgiv Er på elver t, fa be oksni gang l og Myr s Kro. l Dovre kk, kald nemlig yseb lig sfjel Inger du ti vkaja ol er dd fr er tro land på i ha Gond r nå nøen dal. åmat» ene ha rs i Røl «sm padling. grad Pudde og ut- kiting itt mer. alen lær er bl eller Myrkd taku a, er e e- t i spek r bein MAI gen. der levelsen Gan pes onen unde n- til Ber ill, r Mat topp som dy nasj brett Stra Vi vil stsp g. De ma nger kt på bi eller let og er fe Grie gode Kåri r pe , Kom d ski kfjel t og ens- De finne. rler ha vei me vi De augen Verd ere å e Pe en om sikt t i Nar ollh og n vi lett sk flottes Tr en Side og Nor vel verdt er Fløyban gen. a fart m er skilt jellet. er Bryg rer unn er so ren. unt daf ven jetu dit sted tu et br n av ar par fer turen e hele ne på hete .–23. et r vi og kanskj en ha i nær e- Røros. n 19 bare l, ta llsau og du er du bygd FEBRUARoss na har stevol vi på åm Ser , da ant av lger s Mart selv Au spise Fl veien vari Vi ve ngere vi vel- å i. mellom ngs ler en s arra levelse pple for sjøkrepstgiver nedrullende.sen la t el ening I 2013 opp e ukket Gjes vi olkning og Thomas kal ma ristfor r. En de Røroso ønsk nytr k k at albef H. lo e. tu ge sin brua n go r gir , arvi vi sli og lok oppgåenedeOle C. rism ske Nor fe , me stide besøk Bekkj gger ingen er es, to: tu nor jon gode l gode år et le omstr r turist å møt Fo n ovas så ti andre verdt osfære uren s bl frakte s til De Inn er og fra er atm Ret d os plas o og m ser . Røros er en er r me er det ut.n y.co bla- flere Her ke finn få . Flåmsbanenvam orwa r. , Dag om stid. du ik rdanger ek visitn skilde sjer år som i Ha APRIL: På Ber irasjon ke minst rta uansett dal. insp n ik nge repo or vi stemning . i Myr , me r ma t hv og l. JUNI kaller ovd Sist ha lande . ken ti ag Tunh t.no/reise a hele levelser ma Langedr n ved året de ps fr topp parke en hele reiseti ma set. serve- ur er åp og sert på Nordly s) ob Nat al foku MARS r vi larly d- e-Uvd har ppe jakte s (po n i Nor Nor e kni Da lari ele aller rslag et lit et, ra po ehimm og fo en e slag Auro natt best, Våre samm erell st på er satt t gen hoved- res be albard har av de ke, av . Sv Vi en er esifik et Norge ps; no e sp i løp ti gansk n gjøre dre du ka an ting kelig sa g. en hel 2012 - A record-breaking year in the number of articles and publicity value.

20 National Tourist Routes in the media

In 2012, a total of 2,504 articles on the National Tourist Routes were published in Norwegian media. This editorial publicity has an estimated value of close to NOK 65 million.

n 2011, the corresponding publicity value The Ministry of Foreign Affairs makes use of the amounted to somewhat more than NOK 26 National Tourist Routes in their efforts to pro- Imillion. Media coverage in 2012 focused on mote Norway abroad. The tourist routes have the opening of all the eighteen routes, archi- now been included in the curriculum for the min- tecture and art, prizes and awards, clearing of istry’s trainee programme. vistas, signposting, industry development and the travel experience offered by the National In 2012, Innovation Norway made full use of Tourist Routes. the National Tourist Routes in its marketing of Norway. The routes were presented to an inter- During 2012, foreign media made approximately national audience through the Norway Cata- 50 enquiries. The international press is interested logue as well as through separate webpages at in the innovative and uncommon use of archi- visitnorway.com. Nationally, the routes attracted tecture in the tourist route project, such as the massive attention through the See Norway cam- journal Arkitekten in Denmark: «A massive effort paign. in terms of finance and architectural policy has placed 18 stretches of Norwegian roads on the The trips arranged by Innovation Norway and the world map and shows that Norway is a heavy Ministry of Foreign Affairs for the international weight in the field of architecture as well as an press were also a key contribution to spreading attractive tourist destination». knowledge about the National Tourist Routes.

Examples of publicity in other foreign profes- The National Tourist Routes’ own website sional media include the Wawe yearbook 2012 nasjonaleturistveger.no had visitors from 161 (China), Konstvärlden (Sweden), A-architecture countries in 2012. (Italy), IDEAT (France), Topos Magazin (Germany), Publisher Annual (Brazil), Urlaub Perfek(Russia), Architectural Digest (USA), Lonely Planet (Can- ada) and Wallpaper (UK).

les routes de l’architecture L’art m

futuriste suspendu à 200 du pointIci, un balcon de vue au-dessus du vide. Là, une passerelle qui plonge dans la mer. Dessinés par des archi tectes, ces ouvrages s’offrent au détour des routes de Norvège. Renversant.

par olivier truc (texte)

Iconic Trollstigen - one of www.diephotodesigner.de 35 the most highly publicized Geiranger-Trollstigen GEO VOYAGE : Reiulf Ramstad. Un ovni posé au-dessus de la vallée de l’Isterladen installations in 2012, not Ce belvédère avant-gardiste se trouve sur la route 63, au sommet du col de Trollstigen (le «chemin des Trolls»). Les lignes brisées de sa balustrade least in the international s’accordent avec les crêtes des pics environnants. Architecte press. 21 Funding and progress The tourist route adventure was begun in 1993, after a recommendation from the Parliament to investigate the combination of roads and tourism. The Norwegian Public Roads Administration followed this up with a large tourism project in 1994-1997. In 1998, the Parliament gave the green light to continuing the efforts to establish the National Tourist Routes.

he project has since been followed up by the Norwegian Government and the Parlia- ment through several generations of National Transport Plans, the annual state budg- Tets for the Ministry of Transport and the tourism strategies “Valuable experiences” in 2007 and «Destination Norway» in 2012.

The ten major attractions found along the National Tourist Routes are to a greater or lesser extent characterized by visual deterioration, wear and tear, insufficient facilitation, poor safety and less than optimal traffic conditions. Norwegian Public Roads Administration has therefore taken the initiative to carry out a thorough upgrade and quality improvement of these beacons of the Norwegian tourism industry.

The costs of planning and implementation of the ten attractions have been estimated to be NOK 807 million. This is a cooperative venture funded by NOK 590 million from the National Tourist Routes’ budget and NOK 217 million from other public agencies. This programme is a major reason why the completion of the entire attraction National Tourist Routes is delayed with respect to the original plan.

TEN MAJOR ATTRACTIONS nATIONAL TOURIST ROUTE COUNTY Gjende Valdresflye Oppland Almannajuvet Ryfylke Rogaland Steinsdalsfossen Hardanger Hordaland Låtefossen Hardanger Hordaland Vøringsfossen Hardangervidda Hordaland Gudbrandsjuvet Geiranger-Trollstigen Møre og Romsdal Trollstigen Geiranger-Trollstigen Møre og Romsdal Eldhusøya Atlanterhavsvegen Møre og Romsdal Torghatten Helgelandskysten Nordland Steilneset Varanger Finnmark

RESOURCE EFFORT TO COMPLETE THE NATIONAL TOURIST ROUTES Grants Needs Total budget All figures in NOK mill. 1994 - 2013 2014 - 2023 1994 - 2023 National Tourist Routes 1530 1420 2950 Others 190 310 500 Total 1720 1730 3450

22 PLANNED PROGRESS 1994 - 2023 Length Allocation Invested through (km) NTR funds 2013, 2017 and 2020 (NOK mill.) (per cent of 1994-2023) Route Rondane 75 85 Valdresflye 46 197 Jæren 41 27 Ryfylke 183 157 Hardangervidda 67 300 Hardanger 158 265 Aurlandsfjellet 47 72 Gaularfjellet 130 118 Sognefjellet 108 93 Gamle Strynefjellsvegen 27 62 Atlanterhavsvegen 36 129 Geiranger - Trollstigen 106 535 Helgelandskysten 416 334 Lofoten 184 137 Andøya 51 62 Senja 90 91 Havøysund 66 71 Varanger 160 217 1991 2950 0 % 50 % 100 %

2013 2017 2020

CONTENT DEVELOPMENT FOR THE TOURIST ROUTES Type of measure Implementation planned before Number 2013 2017 2020 2023 Major attractions 3 6 7 10 Rest area/vantage point 63 98 122 131 Artworks installed by NTR 4 8 10 15 Upgrading of ferry quays 9 13 16 16 Funding for enterprises, events, towns 34 39 44 49 Total 123 164 199 221

Renewal and further development of existing installations will account for additional costs. Before the end of 2012, the Tourist Route Section had also undertaken the clearing of vistas along 102 km of National Tourist Routes. Road furniture and dustbins had also been placed at 98 minor stops that are not signposted with the tourist route logo.

23 Work started at Eldhusøya in the spring of 2013, with completion expected in the summer of 2014. National Tourist Route Atlanterhavsvegen. Illustration: Ghilardi+Hellsten Arkitekter.

24 Tourist Route turnover 2006 – 2017 (NOK million)

200 NationalNasjonale tourist turistvegar routes OthersAndre

150

100

50

0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Funds from others are largely associated with the major attractions Gudbrandsjuvet (opened in 2010), Steilneset (2011), Trollstigen (2012), Steinsdalsfossen (2014), Eldhusøya (2014), Almannajuvet (2015) and the start of the projects at Vøringsfossen and Gjende. Other major undertakings include the ferry quays at Horn and Holm in Nordland county and the public part of the business facility «Valdresflye 1389».

Figures for the years 2014-2017 are based on the NPRA’s proposals for activity levels in this four-year period and expected reimbursement of confirmed funds from others to the cooperative ventures.

The Tourist Route project 1994 – 2023 – distribution by counties

County Length 1994-2013 2014-2023 1994-2023 km NOK mill. NOK mill. NOK mill. Hedmark 69 45 37 82 Oppland 123 77 207 284 Rogaland 212 121 61 181 Havøysund Varanger Hordaland 219 175 389 564 Buskerud 18 0 3 3 Sogn og Fjordane 243 116 145 261 Senja Møre og Romsdal 140 521 140 661 Andøya Nordland 651 239 291 531 Troms 90 37 54 91 Lofoten Finnmark 226 198 90 288 Total 1991 1528 1414 2942

The large allocations to Møre og Romsdal, Hordaland, Oppland Helgelandskysten and Finnmark counties come as a result of development of a total of eight of the ten major attractions. Of all the counties, Nordland has the most kilometres of tourist routes.

Atlanterhavsvegen

Geiranger-Trollstigen Gamle Stryne- Rondane fjellsvegen Sognefjellet Gaular- Valdresflye fjellet Aurlandsfjellet

Hardanger Hardangervidda

Ryfylke

Larvik Jæren

25 New adventures «Look what I found!» said Cinderlad and picked up a dead magpie. Those who travel along Norwegian roads today can find even more. By Hans Geelmuyden, Cinderlad

ew things in Norway are owned as collectively as among the people of Norway. Give people something the road network, and few things arouse more else to gossip about over the fence. It is really hard to Fengagement, discussion and anger. Better ava- create a captivating fairy tale about avalanche pre- lanche prevention, more central barriers and new vention, frost damage and road erosion. undersea tunnels leading out to the most distant and wind-blown islet; this is Norwegian transport-policy Norwegians love tales of adventure. We enjoy finding debate in a nutshell. Norwegian roads are macadam- our way to a good story that we can share with our ising, transport routes and socio-economic profitabil- family and friends. On Facebook and Twitter, by all ity. With one exception: The National Tourist Routes. means. A story which is facilitated by the Norwegian It is astounding that a public agency can bring about Public Roads Administration, but experienced by all such a thing of beauty! Halfway through the project of us. A road project will never be able to evoke emo- we can confirm that the National Tourist Routes are tions in the same way as a cultural project does. And so much more than just another road project. They it is exactly here that the Norwegian Public Roads are a cultural experience. Administration has succeeded in creating adventure tale magic for all those who travel along Norway’s Its uncompromising devotion to quality makes this roads. The story has already been told far beyond project elitist in nature. This is to my liking. At the Norway’s boundaries; now it will be retold and kept same time, the National Tourist Routes combine cul- alive. The identity of the storyteller may be as impor- ture and nature. This makes the project democratic. tant as the story in itself. Good tales are most often Because the best things in Norway are still for free. told by the common man. As such, this project is exemplary. One half of the road has been traversed, the other We Norwegians may perhaps be introverted and pre- half remains. The adventure emerges, chapter by fer to stay in the barnyard, but once we are won over chapter. Cinderlad was headed for the King’s palace. we fall in love easily. Some refuse and junk at the We who travel along the National Tourist Routes are water’s edge or a rickety house on a mountain pla- not so concerned with arriving at our destination. To teau; there is safety in familiarity. The time has come us, life is much too brief to take shortcuts. We prefer 26 to get out of the house and tell the new fairy tales. A the detours to stop for a cup of coffee, heed the call mission to mobilize pride and a sense of ownership of nature or have a carnal moment at Stegastein. 27 Sketch of the planned installation at Vøringsfossen, National Tourist Route Hardangervidda. Architect: Carl-Viggo Hølmebakk. 13-0614 [email protected] Bjørn Andresen / Nils Petter Dale / Roger Ellingsen / Dale / Roger / Nils Petter Bjørn Andresen : hoto P Hugo Fagermo / Jørn Hagen / Werner Harstad / Jiri Havran / / Jiri Havran Harstad / Werner / Jørn Hagen Fagermo Hugo / Reiulf Lysholm / Hege Krøvel-Velle Moen / Sigmund Vegar / Bjarne Riesto Helge / / Schjelderup RRA - AS Arkitekter Ramstad Wæhler / Jarle Stikbakke / Helge Skaar Steinar