Sys Rev Pharm 2020;11(2):807-813 A multifCacetoed lrelviaewbjouornalrinathte fieold onf pharOmacfy Stakeholders In The Development Of Halal Tourism In Malang City Of East Java Indonesia In Technology Era 4.0 Sri Umiyati1, M. Husni Tamrin2*. Universitas Hang Tuah Surabaya Email: [email protected] 1, [email protected] 2 ABSTRACT As a form of exploration on the potential for halal tourism many countries, both Keywords: Collaboration, Stakeholders, Tourism, Halal Tourism. Muslim and non-Muslim, have begun to provide products, facilities and infrastructure to meet the needs of Muslim tourists. This study aims to analyze Correspondence: the role and collaboration of stakeholders in the development of halal tourism in Sri Umiyati Malang. The research method used is qualitative, with data collection techniques Universitas Hang Tuah Surabaya carried out by direct observation, interviews, and documentation. The results *Corresponding author: [email protected] ​ showed that the role of stakeholders in the development of halal tourism in Malang City, which is divided into key stakeholders, primary stakeholders and secondary stakeholders (supporters). Stakeholder collaboration in the development of halal tourism is carried out administratively, increasing commitment, increasing mutuality, increasing understanding and shared goals, increasing trust, enhancing good communication collaboration and collaborative environments consisting of work environments and leadership styles. While the supporting and inhibiting factors in the development of halal tourism in Malang are internal and external factors. INTRODUCTION cultural tourism, and man-made tourism (Widagdiyo, Halal industry has become a global trend in the recent 2015). years. This is proven with the release of a survey on the In East Java, precisely in Malang City, the Mayor Drs. potential of halal industry by Thomson Reuters and Dinar Sutiaji by the end of 2018 in its work program planned Standard. It is stated that in 2013, the growth of assets in that Malang City to become a halal tourism destination halal industry reached US$ 1.6 dollars. With the presence dengan mengangkat konsep Halal, Aman dan Sehat (HAS). of such magnificent growth due to the high demand of The enthusiasm of entrepreneurs to realize halal halal needs, in 2019 there was a significant growth with destinations needs to be appreciated because the total consumption by consumers reacher US$ 3.7 entrepreneurs in the hotel, restaurant and entertainment trillion dollars. Knowledge and awareness on halal areas in Malang have been registered to apply for halal products have made the growth of halal industry to keep certification. increasing (Hamdan, 2013). With the increase of halal The development of halal tourism (halal tourism) will be industry, it has incurred the potential of halal tourism as realized by the role of stakeholders both the city a new phenomenon (Samori, 2016). government, universities, the MSME sector and the active The interest to halal tourism has experienced an increase role of the community. Various efforts made by the City in its growth (Battour and Ismail, 2016). Muslim tourists Government in increasing halal awareness for the are estimated to increase as much as 30% in 2020 as well community. Among these efforts include: holding a halal as an increase of output value as much as US$ 200 billion culinary bazaar, seminars and technical guidance for the dollars (Master Card and Crescent Rating, 2016). As a preparation of halal certificate applications for MSME, form of exploration on the potential of halal tourism, designating 5 places to serve as halal pilot projects. With there are countries; both Muslim and non-Muslim that the collaboration of stakeholders it can make halal have started to provide products, facilities, as well as tourism in Malang City to grow. infrastructures to fulfil the needs of Muslim tourists. METHOD However, there are still businesspeople or parties Research Place involved in the sector of tourism having trouble with the understanding of products, facilities, as well as infrastructures from halal tourism (El-Gohary, 2016). The research conducted is located in Malang, East Java. Related to the presence of interest which increases on Determination of the location of this study was carried halal tourism, it is responded by the government of out because Malang Raya is included in the leading halal Indonesia by giving efforts to realize and make Indonesia tourist destination of the Indonesia Muslim Travel Index as the global halal hub. This is supported by the presence (IMTI) 2019. Malang had its own attraction for tourists Method of potential possessed by Indonesia with tropical climate both domestic and foreign tourists. making Indonesia to have diversity in flora and fauna, as well as biodiversity that have made Indonesia to possess potential as a tourism destination country. In addition, The type of research in this writing is descriptive qualitative research, where the nature of qualitative Indonesia has also possessed the largest Muslim research aims to examine human life in cases that are population in the world with the percentage of 75% thus limited in nature, but in depth and holistic, in the sense of making the demands for halal products also larger. 807 Systematic ReviewsninotPkhnaorwmiancgythe selection of symptoms conceptually to Tourism products are grouped into natural tourism, Vol 11, Issue 2, Feb-Mar 2020 Collaboration Of Stakeholders In The Development Of Halal Tourism In Malang City Of East Java Indonesia In Technology Era 4.0 its exclusive aspects that we are familiar with variables certainty." Legal certainty here is intended juridical (Soetandyo, 1997). Qualitative research not only reveals protection for the consumers not receiving the desired real events, but can also reveal hidden values. In addition, targets, or in this case Muslim tourists in halal tourism. qualitative research is also more sensitive to descriptive Say if there are inconveniences experienced by tourists in information, and relatively tries to maintain the integrity tourist attractions, then the perpetrators of tourism can of the object under study. This qualitative research be claimed according to the provisions of applicable law. (Miles, 2007) is not intended to solve problems or test Perpetrators unilaterally cannot release this theories but to build and articulate accumulative responsibility because tourist rights have been legally understandings in the context of this research is the guaranteed. Collaboration of Stakeholders in the Development of For this reason, Article 3 states that consumer protection Halal Tourism in Malang City. Sources of data used in is aimeda.at: this study were sourced from primary data and secondary data. The informants in this study are: Mayor increase awareness, ability and of Malang, Head of Disbudpar of Malang City, Secretary b. independence of consumers to protect General of the Indonesian Halal Travel Association themselves; (ATHIN), Chairperson of the Association of Indonesian increasing the dignity of consumers by Restaurant Hotels (PHRI) Malang, LPPOM MUI and c. avoiding negative excesses in the use of Tourism Visitors. goods and / or services; RESULTS AND DISCUSSION increase consumer empowerment in The Development of Halal Tourism in the Perspective d. choosing, determining and claiming their of Law Number 33 Year 2014 concerning Halal rights as consumers; Product Guarantee and RI Law No. 8 of 1999 creating a consumer protection system that concerning Consumer Protection contains elements of legal certainty and e. information disclosure and access to The birth of a legal product certainly has a goal that will information; be achieved for the public interest in general. Without fostering awareness of businesses about the exception the birth of the law on halal product guarantee importance of consumer protection thus (JPH). The law was created to regulate human behavior f. would grow honest and responsible so that life is put orderly and safe in relations between attitudes in the business ; one human being with another, between one community improve the quality of goods and / or and another. And so on. However, the most important services that guarantee the continuity of the thing about the birth of the law is the guarantee of legal business of producing goods and / or certainty for the community. That is, if legal certainty is services, health, comfort, security, and guaranteed, then the legal subjects will feel safe, secure, consumer safety. The contents of this article calm, and comfortable to carry out legal actions in basically want to emphasize that the relation to tourism activities, because they are free from interests of consumers in many respects doubts about the threat of punishment that will be must be absolutely guaranteed. The received. Therefore, in Article 3, it is emphasized that the intended interest is the right that needs to imap.lementation of JPH aims: be granted by the entrepreneur. If not, the rights of consumers will feel threatened thus Provide comfort, security, safety and certainty of the comfort and satisfaction in conducting the availability of Halal Products for the public in b. tours will no longer be as expected. consuming and using products; increase added value for Business Actors to This is actually what is meant by the provisions of letter e produce and sell Halal Products. in this Article 3 which states to foster awareness of business actors regarding the importance of consumer