for United 2021 media kit The Magazine Welcome to Hemispheres, one of America’s reader response has been overwhelmingly preeminent travel magazines. Our goal positive. We regularly receive emails is to celebrate every facet of travel and thanking us for sending the magazine directly engage our readers with stories home—giving them a little slice of globe that United reaches: new hotels and and images that vividly evoke the fun, inspiration in the mailbox each month. restaurants, hip neighborhoods, thrilling surprise, and discovery of new places. adventures, and more. Our mid-book As always, we want to inspire people to section, Diversions, covers business, art Last August we began mailing a premium travel, and our signature cover feature, and culture, sports, and style. version of Hemispheres directly to Three Perfect Days, does just that, sending United’s most loyal flyers—350,000 readers to far-flung locations with packed We think Hemispheres is a great read, people in the U.S.—in lieu of being on itineraries and vivid photos that capture whether you’re at 30,000 feet or relaxing planes for now. During these uncertain how exciting and life-changing travel at home on your couch, dreaming of your times, this has enabled us to continue can be. Feature packages—on the world’s next adventure. We think you’ll agree. reaching a great audience—an affluent top new hotels, the best winter getaways, readership that travels as much for and our Readers’ Choice Awards—offer Ellen Carpenter pleasure as for business. the kind of content readers crave, as do Editor in Chief our Hemi Q&As, which boast always- This is the Hemispheres that United insightful interviews with the biggest flyers know and love, but elevated and names in entertainment. Our front-of- specifically targeted toward this audience, book section, Navigator, is filled with with new stories and features. And the timely stories from every corner of the The • United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in New York’s Newark Liberty, Chicago O’Hare, Houston Intercontinental, Denver International, San Francisco, Los Angeles and Washington Dulles.

• United’s comprehensive global network includes world-class international gateways to United U.S. Hubs , Australia, Europe, South America, Central America, Mexico, the Caribbean, Canada and The Middle East.

New York/Newark, NJ Source: 2019 GfK MRI Spring Chicago, IL Washington, DC San Francisco, CA Denver, CO

Los Angeles, CA

Houston, TX United Spending Power in the past year, united passengers spent

Travel $14.4 B $832.8 M $1.26 B $2.0 B Shopping $108.1 M $33.3 B Credit Cards - Monthly Audio Equipment & Any Climate Control Sports Clothing $10.3 B Personal Appliances Expenditure Accessories Appliance(s) - Total Foreign Vacations & Catalog Amount Spent/Year $1.87 B Personal Services $24.7 B $3.56 B $479.2 M Fashion Shoes Shopping - Amount Contributions & Philan- Cameras/Camcorders $929.6 M Spent/Year $904.3 M Domestic Vacations $1.28 B thropic Giving/ Year Household Furnishings: $9.7 B Beauty Parlor - Total 152.6 M $507.8 M Low Ticket Items Athletic Shoes Amount Spent/6 Months Video Games (HH Owns) Internet Shopping (solely) Total Number of Hotel $839.9 M Gift Cards & Prepaid - Amount Spent/Year $1.23 B - Amount Spent/Year Nights $726 M $418.7 M Cards/6 Months Paint/Stain Eyewear (Glasses/ $1.5 B Barber Shop - Total $464.5 M Contact Lenses/ Amount Spent/6 Months Dining Mail Order Shopping by Auto Video Game Hardware/ $259.7 M Sunglasses) Consoles (HH Owns) - Table Settings Phone/Mail (solely) - $332.7 M $1.03 B Amount Spent/Year Total Amount Spent/Year (Silverware/Flatware/ $538.5 M Dry Cleaning - Total Family Restaurants & $373.7 B Total Amount Spent on Crystal/Barware) Luggage Amount Spent/6 Months Steak Houses/30 Days $225.7 M Most Recent Vehicle $202.2 M Audio Equipment $405.9 M In Home Shopping - Total $313.3 M $878.5 M Purchase/Lease Apparel/ amount spent/6 Months Headphones Perfume/Cologne For Prescription Drugs - Total Fast Food & Drive-In Accessories $1.96 B Women - Gifts Volume Out of Pocket Restaurants/30 Days $181.4 M $1.91 B Tires: Total Amount $11.9 B $462.3 M Food Stores - Total Spending/30 Days Spent/Year Landline phone - Total Clothing Expenditures - $636.3 M monthly bill Perfume/Cologne For Volume Spent in Average Dining at Fine Total Amount Spent/Year Week by the HH $125.0 M $1.62 B Women - Personal Use Laundry/Laundromats Restaurants/30 Days $8.53 M Gasoline: Total Amount $3.7 B $272.7 M $1.29 B - Total Amount Spent/6 Spent/30 Days Mobile/Smart Phone Women’s Clothing: Months $299.4 M “Apps” - Total Amount Cologne For Men - Gifts Food Stores - Total spent Dining at Other Types Summary Low Ticket Spent/30 Days in average week: by you $103.2 M Restaurants/30 Days Electronics $405.9 M personally Flowers by Phone/ $964 M Cologne For Men - $13.6 B $2.79 M Women’s Clothing: Internet - Total Amount Business Tablets/eReader “Apps” Personal Use $589.3 M Home Personal Big Ticket Spent/6 Months - Total Amount Spent/30 Convenience Stores - Computers - Total $810.1 B Days Children Total Volume Spent in Total Volume of Business Amount Spent on Most $2.68 B Average Week by the HH $67.0 M Men’s Clothing: Summary Flower Shop - Total Purchases Recent Purchase $1.95 B Home Low Ticket $1.73 B Amount Spent/6 Months $2.1 B Children’s Toys & Games Financial Total Health & Beauty Cellular/Mobile Phones/ $14.9 B $863 M Aids Expenditures for $56.3 M Home Remodeling - Total Men’s Clothing: Big Ticket $1.0 B Quick Service Copy/ Smartphones - Total Children’s Clothing - Total Women/Year $1.4 T Amount Spent/Year Items Printing - Total Amount Volume on Monthly Bills Amount Spent/6 Months Total Value of Spent/6 Months Investments $776.6 M $1.65 B $5.35 B $2.5 B Total Health & Beauty Household Furnishings: Fine Jewelry $457.6 M Total Amount Spent Children’s Shoes - Total Aids Expenditures: For $286.9 B Big Ticket Items Total Value of Stocks on Mobile Phones/ $895 M Amount Spent/6 Months Men/last 12 mos Smartphones Purchase/ $3.4 B Watches Year $658.6 B Home Improvements $73.5 M $1.16 B Total Value of Other $299.3 M Baby Furniture & Bedding & Bath Goods Market Instruments $998.6 M $3.0 B Costume/Fashion Equipment - - Total Home Personal Property & Garden Jewelry Amount Spent/6 Months $382.7 M Computers Software - Sport/Recreation & Maintenance - Total Total Amount Spent/Year Camping Equipment Amount Spent/Year

Source: 2019 GfK MRI Spring the hemispheres magazine audience United Demographics Demographics Education 13.4% 55.7 91% HHI: $500,000+ Median Age Any College Education 4.8% $380,700 69.4% HHI: $1,000,000+ Median Household Income Bachelor’s Degree or Higher 3.2% $2,775,000 33.4% HHI: $2,000,000+ Median Household Net Worth Post-Graduate Degree

Employment Profile 1.8% 51.7% / 48.3% HHI: $3,000,000+ Male/Female Ratio 53.9% Professional/Managerial 71.1% / 28.9% Married/Single 32.8% Top 9 Job Titles 58.1% Age 25-54 11.1% Top Management

45.6% Affluence Children Living in Home Under 18 Years Old 57.2% HHI $200,000+ 32.8% HHI $300,000+

Source: 2019 GfK MRI Spring the hemispheres magazine audience

Household Income #3 Bachelor’s Degree or #3 Vice President of a Purchases: Personal Technology Further company Computers #1 Median Household #4 Doctorate Degree #1 Types of Business #7 Household Owns Any Income: $147,444 Works @ Home Purchases: Personal Smart Speaker(s) #1 Household Income: Employment Profile Computer Software #3 Household Owns $75,000+ #5 Home Office: Primarily #3 Types of Business Amazon Echo Smart #1 Household Income: #2 Full-Time Employed Work Purchases: Personal Speaker [including Echo, $100,000+ #5 Employed by the from Home Computer Hardware Echo Plus, Echo Dot, #1 Household Income: Local, State or Federal #2 Has an Office Set-Up at #3 Types of Business Echo Show, Echo Spot, $150,000+ Government Home Purchases: Computer or Echo Look] #1 Household Income: #4 Supervises any Printers #3 Personally Has an Apple $200,000+ Employees in the Course Business Influence #6 Types of Business iPhone #1 Household Income: of Their Job Purchases: Networking $250,000+ #2 Directly/Indirectly #2 Directly Responsible for Hardware/Software #1 Household Income: Supervises:100+ Any Business Purchases #5 Types of Business $350,000+ Employees on Behalf of their Purchases: Web #2 Household Income: Company/Employer in Development Software/ $500,000+ Industry the Past Year Services #1 Value of Business #5 Types of Business Personal Employment Income #2 Type of Business: Purchases on Behalf Purchases: Government of their Company/ Telecommunications #1 Median Individual #2 Type of Business: Employer: $1 Million or Video Conferencing Employment Income: Federal Government Plus. Equipment and Services $90,966 #6 Types of Business #1 Individual Employment Occupation/Area of Types of Business Purchases Purchases: Real Estate/ Income: $60,000+ Responsibility during Past 12 Months: Plant Site Location #1 Individual Employment #6 Types of Business Income: $75,000+ #1 Professional/Managerial #1 Types of Business Purchases: Consultation #1 Individual Employment #1 Management, Business Purchases: Travel Services Income: $100,000+ and Financial Operations Arrangements #1 Types of Business #1 Individual Employment #4 Business and Financial #2 Types of Business Purchases: Security Passenger Capacity Income: $150,000+ Operations Purchases: Convention/ Systems Adding additional seats to #5 Individual Employment #6 Computer & Meeting Site #1 Types of Business service more passengers Income: $200,000+ Mathematical #3 Types of Business Purchases: Office this year #2 Individual Employment Occupations Purchases: Any IT/ Furniture/Furnishings Income: $250,000+ #6 Life, Physical, and Social Computer/Networking #5 Types of Business Available seat miles Science Occupations Equipment/Service Purchases: / in billions: Education Purchases including Web Promotion United 73.2 Job Title Development Software & #5 Types of Business 72.3 #1 Any College Coursework Services Purchases: Freight/ 71.8 or Degrees #4 Top 9 Job Titles #1 Types of Business Express Services

Source: 2019 GfK MRI Spring here's what the press has to say about the new hemispheres at home distribution...

Forbes - New Perk For United Top Elite Members—Inflight Magazine Delivered To Your Door Click to View

The Points Guy - United adds a new perk for elite flyers: In-flight magazines sent straight to your mailbox Click to View

One Mile at a Time - Now Mailing Inflight Magazine To Elite Flyers Click to View

MSN - United adds a new perk for elite flyers: In-flight magazines sent straight to your mailbox Click to View

PAX International - United starts home delivery of inflight magazine Click to View

Live and Let’s Fly - Michael Scott Would be so Proud of United Airlines Click to View

Fintech Zoom - United Now Mailing Inflight Magazine To Elite Flyers Click to View

7 Media Boy - United Adds a New Perk for Elite Flyers Click to View

Midland Paper - United Airlines Now Mailing Inflight Magazine To Elite Flyers Click to View

View from the Wing - Roundup of News Click to View

San Antonio Express News – The Wary Traveler: Joy in the seat pocket Click to View in hemispheres magazine in hemispheres magazine we’ve got the solution for every business

Creative Solutions Promotions Advertisements We can create bespoke We can design and redesign promotions or com- advertisements to ensure posite promotions to consistent brand recognition. help you engage with our audience. Gatefolds We also offer gatefolds on Supplements promotions for maximum Themed supplements visibility and engagement. sponsored by an adver- tiser and focusing on a Hemispheresmag.com specific subject such We can create sponsored as tourism, drinks, posts to help you tell your or shopping. story to our online audience.

Integrated Solutions In addition to the print component, United Airlines is sending out a monthly newsletter via email with the link to Hemispheres at Home to their 8+ Million Mileage Plus members.

United Airlines is whitelisting links to the magazine so passengers can read the magazine in the air.

hemispheresmag.com The magazine newly designed website gives advertisers additional opportunities to connect with customers as a complement to print advertising campaigns and leads readers directly to the advertisers’ company website. Readers are directed to hemispheresmag.com via email marketing, social networking sites, and from United’s website. Banner: 300x250 pixels Value: $2,500 / month

Social media From tagging your brand in our social media posts to linking our followers to your company’s website, we will work with you to put your brand at the forefront of our readers’ mind. Rates Effective with the April 2021 Issue ofHemispheres Frequency: Monthly 1x 3x 6x 12x Spread $93,094 $90,301 $87,508 $81,923 Full Page $54,403 $52,771 $51,139 $47,874 2/3 page $39,977 $38,778 $37,579 $35,180 1/2 page $31,495 $30,551 $29,606 $27,715 1/3 page $23,011 $22,321 $21,631 $20,249 1/4 page $18,765 $18,202 $17,639 $16,513 1/6 page $14,524 $14,089 $13,653 $12,781 Inside front cover spread $122,298 $118,629 $114,960 $107,623 Inside front cover page $64,169 $62,244 $60,319 $56,469 First spread $109,394 $106,112 $102,830 $96,266 First right hand page (TOC) $57,708 $55,977 $54,246 $50,783 Inside back cover $57,708 $55,977 $54,246 $50,783 Outside back cover $68,044 $66,003 $63,962 $59,879

Our 2021 Upcoming Deadlines Production schedule Issue Space reservation deadline Print deadline In Home January 14th November 28th November 1st January February 14th December 28th December 1st February March 14th January 28th January 1st March April 14th February 28th February 1st April May 14th March 28th March 1st May June 14th April 28th April 1st June July 14th May 28th May 1st July August 14th June 28th June 1st August September 14th July 28th July 1st September October 14th August 28th August 1st October November 14th September 28th September 1st November December 14th October 28th October 1st December Our 2021 Editorial Calendar

JANUARY MARCH MAY JULY

3 PERFECT DAYS 3 PERFECT DAYS 3 PERFECT DAYS 3 PERFECT DAYS Tampa Texas Hill Country Puerto Rico TBD

SPOTLIGHT SPOTLIGHT SPOTLIGHT SPOTLIGHT Ski Outdoor Art Best New Hotels The Olympics TBD FEBRUARY APRIL JUNE

3 PERFECT DAYS 3 PERFECT DAYS 3 PERFECT DAYS AUGUST Arizona Belize Virginia Wine 3 PERFECT DAYS Country The Rocky SPOTLIGHT SPOTLIGHT Mountains Black History Waterfront SPOTLIGHT Month Revitalization Summer Ski SPOTLIGHT Across America Destinations College Football

Future Lineup pending global travel restrictions and news developments Contact us Alyson Rosen SVP of Group Sales Alyson.Rosen@-global.com +1 786-627-3016 (direct) +1 770-286-8866 (mobile)

View the digital edition of United Hemispheres magazine online at hemispheresmagazine.com