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Hemispheres, One of America’S Reader Response Has Been Overwhelmingly Preeminent Travel Magazines for United 2021 media kit The Magazine Welcome to Hemispheres, one of America’s reader response has been overwhelmingly preeminent travel magazines. Our goal positive. We regularly receive emails is to celebrate every facet of travel and thanking us for sending the magazine directly engage our readers with stories home—giving them a little slice of globe that United reaches: new hotels and and images that vividly evoke the fun, inspiration in the mailbox each month. restaurants, hip neighborhoods, thrilling surprise, and discovery of new places. adventures, and more. Our mid-book As always, we want to inspire people to section, Diversions, covers business, art Last August we began mailing a premium travel, and our signature cover feature, and culture, sports, and style. version of Hemispheres directly to Three Perfect Days, does just that, sending United’s most loyal flyers—350,000 readers to far-flung locations with packed We think Hemispheres is a great read, people in the U.S.—in lieu of being on itineraries and vivid photos that capture whether you’re at 30,000 feet or relaxing planes for now. During these uncertain how exciting and life-changing travel at home on your couch, dreaming of your times, this has enabled us to continue can be. Feature packages—on the world’s next adventure. We think you’ll agree. reaching a great audience—an affluent top new hotels, the best winter getaways, readership that travels as much for and our Readers’ Choice Awards—offer Ellen Carpenter pleasure as for business. the kind of content readers crave, as do Editor in Chief our Hemi Q&As, which boast always- This is the Hemispheres that United insightful interviews with the biggest flyers know and love, but elevated and names in entertainment. Our front-of- specifically targeted toward this audience, book section, Navigator, is filled with with new stories and features. And the timely stories from every corner of the The Airline • United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in New York’s Newark Liberty, Chicago O’Hare, Houston Intercontinental, Denver International, San Francisco, Los Angeles and Washington Dulles. • United’s comprehensive global network includes world-class international gateways to United U.S. Hubs Asia, Australia, Europe, South America, Central America, Mexico, the Caribbean, Canada and The Middle East. New York/Newark, NJ Source: 2019 GfK MRI Spring Chicago, IL Washington, DC San Francisco, CA Denver, CO Los Angeles, CA Houston, TX United Spending Power in the past year, united passengers spent Travel $14.4 B $832.8 M $1.26 B $2.0 B Shopping $108.1 M $33.3 B Credit Cards - Monthly Audio Equipment & Any Climate Control Sports Clothing $10.3 B Personal Appliances Expenditure Accessories Appliance(s) - Total Foreign Vacations Internet & Catalog Amount Spent/Year $1.87 B Personal Services $24.7 B $3.56 B $479.2 M Fashion Shoes Shopping - Amount Contributions & Philan- Cameras/Camcorders $929.6 M Spent/Year $904.3 M Domestic Vacations $1.28 B thropic Giving/ Year Household Furnishings: $9.7 B Beauty Parlor - Total 152.6 M $507.8 M Low Ticket Items Athletic Shoes Amount Spent/6 Months Video Games (HH Owns) Internet Shopping (solely) Total Number of Hotel $839.9 M Gift Cards & Prepaid - Amount Spent/Year $1.23 B - Amount Spent/Year Nights $726 M $418.7 M Cards/6 Months Paint/Stain Eyewear (Glasses/ $1.5 B Barber Shop - Total $464.5 M Contact Lenses/ Amount Spent/6 Months Dining Mail Order Shopping by Auto Video Game Hardware/ $259.7 M Sunglasses) Consoles (HH Owns) - Table Settings Phone/Mail (solely) - $332.7 M $1.03 B Amount Spent/Year Total Amount Spent/Year (Silverware/Flatware/ $538.5 M Dry Cleaning - Total Family Restaurants & $373.7 B Total Amount Spent on Crystal/Barware) Luggage Amount Spent/6 Months Steak Houses/30 Days $225.7 M Most Recent Vehicle $202.2 M Audio Equipment $405.9 M In Home Shopping - Total $313.3 M $878.5 M Purchase/Lease Apparel/ amount spent/6 Months Headphones Perfume/Cologne For Prescription Drugs - Total Fast Food & Drive-In Accessories $1.96 B Women - Gifts Volume Out of Pocket Restaurants/30 Days $181.4 M $1.91 B Tires: Total Amount $11.9 B $462.3 M Food Stores - Total Spending/30 Days Spent/Year Landline phone - Total Clothing Expenditures - $636.3 M monthly bill Perfume/Cologne For Volume Spent in Average Dining at Fine Total Amount Spent/Year Week by the HH $125.0 M $1.62 B Women - Personal Use Laundry/Laundromats Restaurants/30 Days $8.53 M Gasoline: Total Amount $3.7 B $272.7 M $1.29 B - Total Amount Spent/6 Spent/30 Days Mobile/Smart Phone Women’s Clothing: Months $299.4 M “Apps” - Total Amount Cologne For Men - Gifts Food Stores - Total spent Dining at Other Types Summary Low Ticket Spent/30 Days in average week: by you $103.2 M Restaurants/30 Days Electronics $405.9 M personally Flowers by Phone/ $964 M Cologne For Men - $13.6 B $2.79 M Women’s Clothing: Internet - Total Amount Business Tablets/eReader “Apps” Personal Use $589.3 M Home Personal Big Ticket Spent/6 Months - Total Amount Spent/30 Convenience Stores - Computers - Total $810.1 B Days Children Total Volume Spent in Total Volume of Business Amount Spent on Most $2.68 B Average Week by the HH $67.0 M Men’s Clothing: Summary Flower Shop - Total Purchases Recent Purchase $1.95 B Home Low Ticket $1.73 B Amount Spent/6 Months $2.1 B Children’s Toys & Games Financial Total Health & Beauty Cellular/Mobile Phones/ $14.9 B $863 M Aids Expenditures for $56.3 M Home Remodeling - Total Men’s Clothing: Big Ticket $1.0 B Quick Service Copy/ Smartphones - Total Children’s Clothing - Total Women/Year $1.4 T Amount Spent/Year Items Printing - Total Amount Volume on Monthly Bills Amount Spent/6 Months Total Value of Spent/6 Months Investments $776.6 M $1.65 B $5.35 B $2.5 B Total Health & Beauty Household Furnishings: Fine Jewelry $457.6 M Total Amount Spent Children’s Shoes - Total Aids Expenditures: For $286.9 B Big Ticket Items Total Value of Stocks on Mobile Phones/ $895 M Amount Spent/6 Months Men/last 12 mos Smartphones Purchase/ $3.4 B Watches Year $658.6 B Home Improvements $73.5 M $1.16 B Total Value of Other $299.3 M Baby Furniture & Bedding & Bath Goods Market Instruments $998.6 M $3.0 B Costume/Fashion Equipment - - Total Home Personal Property & Garden Jewelry Amount Spent/6 Months $382.7 M Computers Software - Sport/Recreation & Maintenance - Total Total Amount Spent/Year Camping Equipment Amount Spent/Year Source: 2019 GfK MRI Spring the hemispheres magazine audience United Demographics Demographics Education 13.4% 55.7 91% HHI: $500,000+ Median Age Any College Education 4.8% $380,700 69.4% HHI: $1,000,000+ Median Household Income Bachelor’s Degree or Higher 3.2% $2,775,000 33.4% HHI: $2,000,000+ Median Household Net Worth Post-Graduate Degree Employment Profile 1.8% 51.7% / 48.3% HHI: $3,000,000+ Male/Female Ratio 53.9% Professional/Managerial 71.1% / 28.9% Married/Single 32.8% Top 9 Job Titles 58.1% Age 25-54 11.1% Top Management 45.6% Affluence Children Living in Home Under 18 Years Old 57.2% HHI $200,000+ 32.8% HHI $300,000+ Source: 2019 GfK MRI Spring the hemispheres magazine audience Household Income #3 Bachelor’s Degree or #3 Vice President of a Purchases: Personal Technology Further company Computers #1 Median Household #4 Doctorate Degree #1 Types of Business #7 Household Owns Any Income: $147,444 Works @ Home Purchases: Personal Smart Speaker(s) #1 Household Income: Employment Profile Computer Software #3 Household Owns $75,000+ #5 Home Office: Primarily #3 Types of Business Amazon Echo Smart #1 Household Income: #2 Full-Time Employed Work Purchases: Personal Speaker [including Echo, $100,000+ #5 Employed by the from Home Computer Hardware Echo Plus, Echo Dot, #1 Household Income: Local, State or Federal #2 Has an Office Set-Up at #3 Types of Business Echo Show, Echo Spot, $150,000+ Government Home Purchases: Computer or Echo Look] #1 Household Income: #4 Supervises any Printers #3 Personally Has an Apple $200,000+ Employees in the Course Business Influence #6 Types of Business iPhone #1 Household Income: of Their Job Purchases: Networking $250,000+ #2 Directly/Indirectly #2 Directly Responsible for Hardware/Software #1 Household Income: Supervises:100+ Any Business Purchases #5 Types of Business $350,000+ Employees on Behalf of their Purchases: Web #2 Household Income: Company/Employer in Development Software/ $500,000+ Industry the Past Year Services #1 Value of Business #5 Types of Business Personal Employment Income #2 Type of Business: Purchases on Behalf Purchases: Government of their Company/ Telecommunications #1 Median Individual #2 Type of Business: Employer: $1 Million or Video Conferencing Employment Income: Federal Government Plus. Equipment and Services $90,966 #6 Types of Business #1 Individual Employment Occupation/Area of Types of Business Purchases Purchases: Real Estate/ Income: $60,000+ Responsibility during Past 12 Months: Plant Site Location #1 Individual Employment #6 Types of Business Income: $75,000+ #1 Professional/Managerial #1 Types of Business Purchases: Consultation #1 Individual Employment #1 Management, Business Purchases: Travel Services Income: $100,000+ and Financial Operations Arrangements #1 Types of Business #1 Individual Employment #4 Business and Financial #2 Types of Business Purchases: Security Passenger Capacity Income: $150,000+ Operations Purchases: Convention/ Systems Adding additional seats to #5 Individual Employment #6 Computer & Meeting Site #1 Types of Business service more passengers Income: $200,000+ Mathematical
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