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The #1 Inflight Magazine Worldwide 2017 Media Kit 5.4 MILLION READERS PER MONTH THE #1 INFLIGHT MAGAZINE WORLDWIDE 2017 MEDIA KIT Source: 2016 Fall GfK MRI 2017 MEDIA KIT MISSION Sky Magazine Mission n Offer an experience that goes above and beyond an n Introduce readers to innovative and cutting edge leaders. “in-flight” magazine. n Investigate a diverse range of subjects to intrigue and n Embody the energy, reach and influence of Delta Air Lines. entice our readers. n Explore a broad range of worldwide cities and regions for n Engage our readers with experiential, intimate and our readers to discover. customized content. 2017 MEDIA KIT REACH AND INFLUENCE Delta Reach and Influence In 2015, Delta Air Lines flew over 165 million passengers to 323 destinations in 57 countries on 6 continents Middle East North America Europe 196,989 155,015,616 4,212,194 Asia 2,076,272 Caribbean 2,286,985 Central & South America South Pacific & Australia Africa 92,731 1,454,684 206,523 Source: USDOT 2015, Form 41-2015 Delta Air Lines December 2016 2017 MEDIA KIT READERSHIP Readership Demographics Sky delivers 5.4 million 49% 51% 45 75% $128,395 75% 83% 10 30 monthly readers. male female median homeowners average employed college educated readers average age (4.1 million) household (4.5 million) per copy minutes income reading time per issue Sky delivers highly valued consumers. Domestic (continental U.S.A) 6.4 monthly readership (millions)* n Affluent (2 million have HHI +150K) n 5.4 Decision Makers (2.5 4.9 million are managers and professionals) n Vacation Travelers ($9.6 billion spent on 3.5 domestic vacations in 3.3 3.0 the last 12 months) 2.9 They are ambitious, 2.1 adventurous, loyal, 1.8 quality-conscious and 1.3 socially active. Travel + Leisure DELTA Southwest Fortune Condé American United The Economist Bloomberg Inc. SKY Nast Way Hemispheres BusinessWeek Source: 2016 Fall/Spring GfK MRI Traveler *MRI only surveys the continental U.S.A. Delta Sky’s total (international + domestic) readership is estimated to be 6,044,200 2017 MEDIA KIT AUDIENCE The Numbers: Audience Details 2016 Fall GfK MRI Ipsos Affluent 2016 Survey USA Adults 18+ HHI $100k *Audience Per Issue (continental U.S.A) 5,443,000 Audience Per Issue (domestic) 2,165,000 Readers Per Copy 10 TOTAL AFFLUENT Median Age 48 Circulation Per Month 603,000 AUDIENCE Average Household Income (HHI) $301,100 TOTAL AUDIENCE Median Age 45 Average Personal Income (IEI) $186,900 Average Household Income (HHI) $128,395 Average Personal Income (IEI) $84,430 Men 61% Average Value of Home $349,423 Women 39% READERS Married or Partnered 86% Men 49% Single 14% Women 51% READERS Married 63% Age 19 to 34 (Affluent Millenials) 21% DEMOGRAPHIC Single 37% Age 35 to 51 (Affluent Gen Xers) 36% SEGMENT Age 52 to 70 (Affluent Boomers) 37% 25 to 54 59% AGE 35 to 54 40% EMPLOYMENT Professional/Managerial 75% 50 + 42% HHI over $150,000 57% College Educated 83% EDUCATION AFFLUENCE HHI over $200,000 32% Post-Graduate Degree 21% HHI over $250,000 20% Employed 75% EMPLOYMENT Professional/Managerial 45% Top Management 11% Owns a Home 75% HOME OWNERSHIP Value of Owned Home $200,000 + 53% HHI over $100,000 59% HHI over $150,000 36% HHI over $200,000 20% AFFLUENCE IEI over $75,000 35% IEI over $100,000 23% IEI over $150,000 10% *MRI only surveys the continental U.S.A. Delta Sky’s total (international + domestic) readership is estimated to be 6,044,200 2017 MEDIA KIT EDITORIAL OVERVIEW Content Counts Sky readers are plugged in and Sky’s editors know what matters to them. Sky blends the beauty and allure of travel with smart and compelling content, giving readers thought-provoking insight into the people, places and companies that are making things happen. Sky’s features spark curiosity and inspire exploration, opening up the world to those who are already traversing it. 2017 MEDIA KIT EXAMPLES Sky delivers multi-faceted content MY BAG THE NETWORK TRENDING TIME OUT TECHWISE Writing 1 Cit y 5 Ways THERE’S MORE THAN ONE REGGIE WATTS ELON MUSK WAY TO DISCOVER A DESTINATION. MUSICIAN BUSINESS BY MATT MCCUE perfectly pulled espresso EDINBURGH PORTABLE BATTERY CHARGERS To say that Elon Musk is ambitious is quite Reggie Watts, the musical host of The Late Late Show with James Corden, is devising a and pies baked in-house. an understatement. The South African-born new kind of travel outfit, a flight jumpsuit “made out of radiation-shielding material that Score a pair of dancing billionaire has founded companies that have protects against cosmic rays.” “I don’t know the science exactly,” he says, “but I just Our mobile devices are so important to us that we’re bereft without them. But it’s quite easy to use shoes while shopping at HOT changed the way people transfer money OpenAI like having a flight suit.” It’s a fun topic to explore with Watts, as is his love for Seattle, up the battery of even the latest smartphones in less than a day. Extended use of your phone’s Iguana Vintage Clothing, built-in GPS satellite connection eats battery life, as do big downloads and streaming movies. Help is at online (PayPal), have shaken up the auto Late last year, this LIST nonprofit funded by where he cut his teeth before moving to California. One thing he sorely misses? “I was one of the largest vintage Tesla hand, though, thanks to the latest portable battery packs—some small enough to pocket, others industry (Tesla Motors) and are daring to investors including —MATT M c CUE Since introducing the just destroyed by Seattle’s coffee,” he says. retailers in the U.S., then bring the reality of space travel closer to the Musk launched with big enough to power you through a whole off-the-grid vacation. BY CARAMEL QUIN first highway-capable SpaceX dance with the stars at the Musk founded the rocket the goal of doing common-ish man (SpaceX). He’d love to electric car in 2008—the and spacecraft company in research into artificial Millennium Dance Com- LA’S NEW sporty Tesla Roadster— colonize Mars, but he’s also working to make 2002 with the “ultimate goal intelligence to make the company founded by plex, a favorite rehearsal of enabling people to live on sure that it benefits BOUTIQUE life better on his home planet by encouraging Musk has gained legions other planets.” It was the “humanity as spot for celebrities such HOTELS of followers, more than development of a super-high-speed tube- first private company to send a whole.” Sushi 20,000 of whom signed as Justin Timberlake and a ship to the International Confidential based transportation system, the Hyperloop. up to be on the wait list MAMA SHELTER Space Station and return Usher. At Bow & Truss, for the Model X SUV, Embrace your inner hipster Oh, and he’s only 44. It’s easy to see why it safely to Earth. The executive chef James at this eclectic Hollywood which started deliveries Garland TED conference curator Chris Anderson, who last September. Hotel Markham whips up pan- hotel equipped with a retro DINE foosball table and guitars deals daily with amazing people, has called Latin cuisine that tastes SolarCity Chef Randy Musterer’s Asian fusion for spontaneous jam ses- Musk the “world’s most remarkable living In 2014, Musk was pulled LAX even better when eaten Musk is the chairman and largest food defies expectations, as evidenced sions. mamashelter.com — JENNIFER BUEGE over for speeding while entrepreneur.” shareholder of this solar power in combos such as miso clam chowder under umbrellas on the giving Transcendence provider founded by his cousins. He or yellowtail nigiri topped with basil and “RIGHT NOW, stars Johnny Depp and patio with your feet buried owns about 22 million shares, worth macadamia nuts at Sushi Confidential Paul Bettany a taste of I’M WEARING about $450 million (as of February). 1 2 3 in crushed granite sand. what a Tesla Model S can in San Pedro Square Market, an airy ASTELL&KERN’S courtyard banked by two buildings NORTH HOLLYWOOD —LINDSAY TAUB do. “I had one of the best LAYLAS.” experiences I’ve ever and filled with food stalls. Also try the This Los Angeles neighborhood has recaptured its historic allure. FRIENDS + FAMILY had,” Depp told the shiitake mushroom burger from Konjoe British tabloid The Sun. Burger Bar or the spicy fried-catfish The 2012 launch of the SpaceX sandwich from Lou’s Beach Shack. Why Now: Known to lo- the establishment of an Avenue, the area’s new- HIT THE TOWN Falcon 9 included some special cargo in cals as NoHo, North Hol- official arts district and an est boutique hotel, The → Made By Jimbob the second stage of the rocket: the ashes of James Doohan, the original Scotty in INDULGE lywood has deep roots— active theater commu- Garland, is an urban oasis Each piece of jewelry in the TV series Star Trek. Join the lines out the door at CREAM this quirky shop is hand- for the Zagat-rated, design-your-own literally. Its fertile soil was nity have revitalized this on seven tree-shaded crafted by the owner. THE LINE Talulah Riley ice cream sandwiches featuring where the San Fernando bohemian enclave. acres. Its retro-chic vibe The entrepreneur married Riley, his second → Tonga Hut This hip Koreatown hotel homemade cookies and oddball flavors. Valley’s agricultural Where to Go: The one- carries into its restaurant, wife, in 2010. They divorced in 2012 but then Enjoy 1950s décor and boasts floor-to-ceiling win- got hitched again in 2013.
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