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Media Data 2017 HELLO VIENNA MEDIA DATA 2017 partner of MEDIA DATA austrian inflight magazine & city guide media data target group partner airlines media data 2017 city guide inside rates shopping food & beverages health leisure culture sightseeing events www.hello-vienna.eu 02 HELLO VIENNA | AIRLINES HELLO VIENNA | AIRLINES 03 Partner Hello Vienna Austrian Inflight Magazine Airlines & City Guide AEROFLOT UKRAINE INTERNATIONAL AIRLINES Aeroflot is not only the market leader In numbers: 3,263 passengers per The leading national airline of Ukraine, The number of passengers travelling in Russian civil aviation, but also the week flying to Vienna. The fleet of the Ukraine International Airlines (UIA), to Vienna is about 900 per week. largest national airline of the country. company is one of the youngest of the offers the most non-stop routes With Moscow as its main hub, and large airlines. Among the 161 wide- between Europe and Ukraine, with The fleet of the UIA includes various also St. Petersburg, Kalinigrad, Perm body aircrafts the majority are planes an excellent route network. planes of the type Boeing 737, and Wladiwostok as further important of the series Airbus A320, A330 and Boeing 767 and Embraer E-190. locations. Boeing B737 and B777. The airport Kiew-Boryspil functions as an international hub, be it for In 2014 Aeroflot transported nearly passengers journeying on inland, or for 24 million passengers (around 13 passengers travelling over Europe. percent more than in the same period of the previous year). In Vienna 28 Presently 13 UIA planes fly to Vienna planes land per week, with seat per week. The seat occupancy reaches occupancy at over 78,2 percent. an average peak figure of 82 percent. 04 HELLO VIENNA | AIRLINES HELLO VIENNA | AIRLINES 05 Hello Vienna Partner Austrian Inflight Magazine & City Guide Airlines EVA AIR ETHIOPIAN AIRLINES In 2015 Eva Air transported over Eva Air is the largest Taiwanese airline 40,500 passengers to Vienna for the Ethiopian Airlines is the largest and the and since July 2014 Ethiopian Airlines with its headquarters in Taipeh and a route BANGKOK-TAIPEH-VIENNA – quickest growing airline of Africa, with flies to Vienna 4 times a week, non- base at the airport Taiwan-Taoyuan. 779 passengers per week to Vienna. its headquarters in Addis Abeda and a stop. Per week over 980 passengers are base at the airport Addis Abeda. transported to Vienna. Eva Air presently maintains over 60 The airline possesses one of the scheduled flight connections and flies most modern fleets worldwide – the Today the airline reaches over 93 to Vienna four times a week, with an passenger aircrafts range from Boeing destinations around the globe and has average seat occupancy of over 85 747-400 and 777-300ER to A330- been part of the “Star Alliance” since percent, with about 245 seats per 300, A330-200 and A321-200. Boeing 2011. plane. 767 and Embraer E-190. Ethiopia‘s national airline has one of the most modern fleets of Africa and is the first African airline using planes of the type Boeing 787 Dreamliner. The seat occupancy lies over 84 percent 06 HELLO VIENNA | AIRLINES HELLO VIENNA | PARTNERAIRLINES 07 Hello Vienna Partner Austrian Inflight Magazine & City Guide Airlines EGYPT AIR NORDICA passengers the possibility to collect and redeem miles within the programme Egypt Air is the national airline of Egypt with week, with a seat occupancy of about 85 NORDICA was founded in September “Miles & More”. its headquarters in Kairo and a base at the percent. As a member of the Star Alliance- 2015 upon the decision of the Nordica was the most preferred airline airport Kairo. network, Egypt Air can offer more than Estonian government and is 100% of the passengers at airport Tallinn 162 destination worldwide to its state property. in 2016. Nordica is growing very It is a member of the airline alliance passengers. In the summer season 2016, 15 dynamically and has – in cooperation Star Alliance and the Arab Air Carriers destinations were being reached with its strategic partner LOT Polish organisation and maintains the subsidiary The fleet includes planes of the newest directly from Tallinn, including Munich Airlines – transported about 32,000 airlines Egypt Air Cargo, Egypt Air Express, generation: B777-300 ER, B777-200 , and Vienna. passengers in February 2017 – 70% Air Sinai and Smart Aviation. A330-300, A330-200, A340, A320, A321, more than in the previous year. B737- 800, B737-500,EMBREAR 170 and In this, Nordica is working together with The fleet consists of aeroplanes of the Annually over 51,740 passengers are A300-600 cargo planes. In 2014 numbers its partner LOT Polish Airlines, and also types: CRJ 900, CRJ 700 and Embraer 175. transported to Vienna - 995 passengers per were increased from 60 to 83 planes. uses their booking platform. In 2017 Nordica flies to Vienna 5 times LOT Polish Airlines is a member of Star per week, and with a seat load factor Alliance, the largest airline alliance in of over 70%, over 300 passengers are the world, and thus also offers Nordica being transported to Vienna every week. 08 HELLO VIENNA - AUSTRIAN INFLIGHT MAGAZINE & CITY GUIDE ZIELGRUPPE 09 Our passangers, your target group It is a strong mix HELLO VIENNA uses. Target group This especially includes national and international businessmen/women, b very high level of education opinion leaders, managers and 40 percent have an academic education numerous Vienna-tourists from Russia, Ukraine, Taiwan/China and Africa. b highest level of buying power This particularly well funded public b high professional position possesses an above-average level of 40 percent executive employees, education and versatile interests in managers, entrepreneurs, board culture and lifestyle. members, public officials For the local advertiser economy it is a b culture: special interests in opera, big advantage, that over 85 percent of theatre, museums, concerts, the passengers of our partner airlines exhibitions and architecture are from Russia/GUS, Ukraine, Taiwain/ China and Africa. b interested in exclusive fashion and haute couture, jewellery and watches, Our target These are business- and leisure- top gastronomy and regional cuisine, group possesses travellers. More than half of them are money and capital investments, in the age group between 30 and 50. cosmetics and health, sport and an above- wellness average level of education and is very well funded You will reach a very well funded target group in their respective native language (Russian, 1FACTS Chinese, English, German). HELLO VIENNA - YOUR PERSONAL INFLIGHT over 85 percent of the passengers of MAGAZINE AND our partner airlines are from Russia/GUS, Ukraine, Taiwain/China and Africa with CITY GUIDE high buying power. 10 HELLO VIENNA - AUSTRIAN INFLIGHT MAGAZINE & CITY GUIDE AN UNBEATABLE COMBINATION 11 An unbeatable Media Data combination Distribution HELLO VIENNA Our “Hello Vienna” is the right medium THE RIGHT MEDIUM In all incoming planes of our in the right place. It quickly builds up IN THE RIGHT PLACE 1partner airlines a high emotional attachment to our passengers. In addition to the planes of the four 2airlines, our “Hello Vienna” is also For a passenger travelling to Vienna, available in over 170 hotels and guest RUN an inflight magazine in combination houses of higher category in Vienna. total 180,000 copies per run/quarter with a city guide, mainly focussing on Vienna and surroundings, is of high Airport Vienna (arrivals terminal), TARGET GROUP interest. 3Austria Center (Infocentre), • flight passengers: all incoming congress centre Vienna, Messe Vienna, passengers of the Aeroflot, Eva Air, First class local editors regularly report embassies, boutiques, jewellers, UIA, Ethiopian Airlines & Egypt Air about all topics relevant to Vienna/ restaurants, travel agencies, car rental Austria-travellers. They inform about companies, Austria advertising, and • Hotel industry: businesspeople local cultural topics, shopping and lifestyle, last but not least in the city information and foreign, congress members and about purchasing property in Austria, centre of Vienna (city hall). visitors, tourists from Austria and the and also about health topics. whole world City maps as guidance, walks in the centre of Vienna, and • national and international subscribers after that the most important sights – one cannot get to know Vienna any better way. FREQUENCY 4 x a year An extensive culture offer (schedules, exhibitions, events etc.), infos about shopping points, culinary offers of the city PUBLICATION DATE are included in the offer. 1st March, 1st June, 1st September and 1st December “Hello Vienna” is issued in a handy pocket format and thus becomes an indispensable companion of our flight and hotel FORMAT You will reach guests. 125 x 210 mm our readers LANGUAGES in over 170 German, English, Chinese Hotels in and Russian Vienna 12 HELLOVIENNA | TARIFE HELLOVIENNA | TARIFE 13 RUN: total 180,000 copies per run/quarter - partner airlines (Aeroflot, Ukraine International Airines, Eva Air, Ethiopian Airlines & Egypt Air) -170 hotels in Vienna Rates TARGET GROUP: • flight passengers: all incoming passengers of the Aeroflot, Eva Air, UIA, Ethiopian Airlines & Egypt Air • Hotel industry: businesspeople local and foreign, congress members austrian inflight magazine & city guide and visitors, tourists from Austria and the whole world • national and international subscribers FREQUENCY: 4 x a year PUBLICATION DATE: 1st March, 1st June, 1st September and 1st December FORMAT: 125 x 210 mm LANGUAGES: German, English, Chinese and Russian Advert 1/1-page Location marked in bled off or type area city map format: 125 x 210 mm HelloVienna TIP large or 105 x 190 mm (type area) Headerbild, Factbox, QRCode price: € 4.400,–* editorial contribution (incl. 4 translations) Backcover 1/1-page bled off not possible! bled of Format: 230 x 100 mm format: 125 x 210 mm price: on request price: on request Location marked in city map HelloVienna TIP small Headerbild, Factbox, editorial short contribution (incl.
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