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In Bloom How Korea Is Changing the Global Beauty Dynamic

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In Bloom How Korea Is Changing the Global Beauty Dynamic AN ISSUE OF WOMEN’S WEAR DAILY THE BUSINESS OF BEAUTY RETAIL ORIENTED: THE RISE AND SHINE OF BRAND-OWNED BOUTIQUES IN BLOOM HOW KOREA IS CHANGING THE GLOBAL BEAUTY DYNAMIC BB1404-PG01-Cover.a;11.indd 1 3/10/14 3:52 PM WHAT IF YOUR MOST EXTRAORDINARY SKIN CARE WAS AN OIL? NEW INTENSELY NOURISHING, INCREDIBLE GLOW THE FIRST FACIAL OIL* A UNIQUE BEAUTY TREATMENT: – USE A FEW DROPS IN THE MORNING TO REVEAL A RADIANT GLOW – MASSAGE IN AT NIGHT – ULTRA-LIGHT, NON-GREASY – USE ALONE OR UNDER 8 ESSENTIAL OILS YOUR MOISTURIZER “MY SKIN DRINKS IT UP.” Julianne Moore Discover what over 3,000 women are saying about Glow Renewal at lorealparisusa.com/glow *In the current Mass Market (non-Department Stores). ©2014 L’Oréal USA, Inc. WHAT IF YOUR MOST EXTRAORDINARY SKIN CARE WAS AN OIL? NEW INTENSELY NOURISHING, INCREDIBLE GLOW THE FIRST FACIAL OIL* A UNIQUE BEAUTY TREATMENT: – USE A FEW DROPS IN THE MORNING TO REVEAL A RADIANT GLOW – MASSAGE IN AT NIGHT – ULTRA-LIGHT, NON-GREASY – USE ALONE OR UNDER 8 ESSENTIAL OILS YOUR MOISTURIZER “MY SKIN DRINKS IT UP.” Julianne Moore Discover what over 3,000 women are saying about Glow Renewal at lorealparisusa.com/glow *In the current Mass Market (non-Department Stores). ©2014 L’Oréal USA, Inc. 16 22 17 ave you noticed how revolutions These two Wall are happening faster and faster in Street shoppers In This Issue are bullish on the beauty industry? Think of the beauty. speed with which BB creams became 08 Pete Unplugged 20 Shopper Stalker entrenched in the market. Or the WWD’s executive editor of Who’s buying what—and why Hamount of time—less than five years—it took for beauty, Pete Born, gets a first —on Wall Street. Clarisonic to catapult into the top-five ranking look at industry legend Andrea in prestige skin care. This issue of WWD Beauty Q. Robinson’s newest venture. 22 The Coming of Korea Considered the world’s most Inc takes an in-depth look at the developments Are you Two of fashion’s 10 Take Note innovative product developers, that are most impacting the global industry now. biggest names— experienced? Karl Lagerfeld Rounding up spring’s freshest Korean beauty companies continue When it comes The aforementioned BB craze is not only and Ralph new fragrances. to gobble up market share in to creating indicative of the popularity of multitasking Lauren—are China, creating a new global compelling retail back in the 12 Brief from Bologna dynamic for the beauty industry. products, it also points to the growing power fragrance game environments, of Korean beauty brands. This has become with new mega A sneak peek at what to watch out these brands launches. for at Cosmoprof Worldwide. 28 The Ultimate Brand Experience certainly are. particularly pronounced in China, where As Millennials become a key companies like AmorePacific Corp. and LG 13 Hey, Good Looking! focus of the marketing mix, more Household and Healthcare are establishing Beauty street style from London and more brands are investing in dominance in the midtier range of the market. Fashion Week. a freestanding store presence to In “The Coming of Korea,” on page 22, Shanghai- IFF is connect with young consumers. legendary for 14 Keeping It Real based correspondent Casey Hall examines why the creative Close friends Bobbi Brown and 32 Laser Sharp the Korean brands are ascending and how ways it Ed Burstell have perfected the art After years of fits and starts, at- inspires its star their continued success will further impact the of mixing business and pleasure. home beauty devices are becoming perfumers. WWD development of the Chinese beauty scene. Here, its latest an ever-more viable category, Beauty Inc project. Elsewhere in this issue, Rachel Brown delves 16 Express Yourself with players big and small looking tracks the Watch what happens when IFF to get a piece of the action. evolution of into the burgeoning beauty retail scene, as brands pairs star perfumers with top a superhot of all sizes aggressively open stores, and I report category artists to explore the nature of 34 Follow the Leader that’s posting on the devices business, a billion-dollar category sensuality. A week in the life of a beauty double-digit that’s growing exponentially. foot soldier during New York gains. But it’s not all new, new, new: On page 14, old New to 17 Retail Safari Fashion Week. the beauty WWD’s Rachel Brown visits friends Bobbi Brown and Ed Burstell muse about category, the newest beauty boutiques this Silicone their many shared experiences in the beauty in San Francisco. Valley insider ON THE COVER: industry, a relationship that is still going strong. is looking JiHye Park at Elite Model Management As Brown said during their chat—and the stories to shake up 18 Snake Charmer photographed exclusively for WWD Beauty Inc the hair-color in this issue certainly back her up—moving Spring’s must-have motif. by Jason Kim. Makeup by Justine Purdue at category. Tim Howard Management. Hair by Olivier forward is about one thing. “The important 19 The Entrepreneurial Edge: Lebrun at See Management. Styled by Andreas thing is to always be adaptable to what is needed Kokkino at Art Department. Manicure by Casey Meet Amy Errett, the digital maven Herman at Kate Ryan. Casting by Jorge Morales and don’t be afraid to move things when it’s not who’s looking to revolutionize at Jorge Morales Casting. Dress by Preen by IFF PHOTO BY THOMAS IANNACCONE; MODEL BY JASON KIM JASON MODEL BY IANNACCONE; THOMAS BY IFF PHOTO working,” she says. “Change.” —JENNY B. FINE online beauty. Thornton Bregazzi. WWD IS A REGISTERED TRADEMARK OF ADVANCE MAGAZINE PUBLISHERS INC. COPYRIGHT ©2014 FAIRCHILD FASHION MEDIA. ALL RIGHTS RESERVED. PRINTED IN THE U.S.A. VOLUME 207, NO.58. SA TURDAY, MARCH 22, 2014. WWD (ISSN 0149–5380) is published daily (except Saturdays, Sundays and holidays, with one additional issue in March, April, May, June, August, October, November and December, and two additional issues in February and September) by Fairchild Fashion Media, which is a division of Advance Magazine Publishers Inc. PRINCIPAL OFFICE: 750 Third Avenue, New York, NY 10017. Shared Services provided by Condé Nast: S.I. Newhouse, Jr., Chairman; Charles H. Townsend, Chief Executive O¢cer; Robert A. Sauerberg Jr., President; John W. Bellando, Chief Operating O¢cer & Chief Financial O¢cer; Jill Bright, Chief Administrative O¢cer. Periodicals postage paid at New York, NY, and at additional mailing o¢ces. Canada Post Publications Mail Agreement No. 40644503. 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