Space and Time Unlimited

Ecsite, The European network of science centres and museums Space and time unlimited

TOULOUSE, FRANCE 31 MAY - 2 JUNE 2012 ECSITE ANNUAL CONFERENCE 2012

Conference programme

TOULOUSE

03 04 extend a very warmextend welcome avery to you. afraid to relax refreshing inthe atmosphere France. ofsouthern I to learn andget ready to give, let yourselves enjoy anddon’t be Bring your propose questions, solutions,prepare to network, come ging world. and positionthemselves to becomeeven more chan- usefulinthis and bring new energy to interpreting signscomingfrom the society museums, sciencecommunicators andeducators, needto up step ofEcsite -areheart echoing all over Europe. Science centres and entrepreneurship, creative -values andsustainability thinking atthe for new, improved ways offacing future. the Research, innovation, to rethink opportunity the ourmodelsofdevelopment andto search As we emerge from yet difficulteconomic another year, we have enchantingrience Cité environment. spaceandtimeupclose inthe Participants willhave chance to venue the visitourhost andexpe- for year past the to prepare experience aunique for alldelegates. youngyears sciencefor peoplewith fifteen andhas worked hard Our gracious Cité del’espace,hasinspired host, of thousands variety offormats. conference, offered over five days, indifferent locationsandina Therecommunication experts. for issomething everyone atthis tutions, explainers andexhibit designers, managers andscience directors andbrand oflongestablished new- insti We expect great diversity extravaganza: atthis your new activities. well as new faces and exchange experiences about Ecsite willbethere to greet friends longstanding as arranged, andspeakers have beenconfirmed. And you, sessionsare the prepared, socialevents the are year. ofthe minent gathering Thespaceisset for forThe timehascomeagain ourfield’s pro most - Dear Friends andColleagues, Warsaw, Poland ScienceCentre,Copernicus President andDirector, ofEcsite Firmhofer Robert life. Welcome to Ecsite 2012. calendar,and meaningful; a dot on the butawholeuniverse inyour An event intimeisalways canbelonglasting fleeting butitseffects lively discussions. up front, convenors with designinteractive that sessionsandsolicit ways best on the socialchange. Alltopics are to effect addressed ever-expanding the ging with visitorsworld of virtual or strategizing defining scientificculture,- enga socialmediacampaigns, crafting innovation, learning from research, andscience, art questioning designing slow spaces,identifyingfundingschemes, stimulating loping hands-on exhibits, science shows or unusual science festivals, biting collections to introducing humanities to science centres, deve- public to recent travelling exhibitions, from innovative ways ofexhi- constructionoffreshin the ideas.From co-development the with sciencecommunicationandyou latest plated inthe willparticipate experience essenceofwhathasbeendone, tested,orcontem- the Over afew just days Ecsite Annual Conference atthe you will more ever, than Ecsite Conference the isessential. responsibility anddeliver best to collectthe itto society. Thisiswhy, inclusive growth. andsustainable society spanningsmart, Itisour science, technology andinnovation –have much to contribute to Europeanto the publicabout the andopendialoguewith agenda youth capacityto engage andadults,contribute their tions –with needs us–sciencecommunicators.- Sciencecommunicationinstitu to foster friendly competition anddynamiccooperation. Theworld creativity are anddeepthinking sought,we talk to must each other yearsIn these where ofuncertainty new ideasare needed,where people.Andtolenge have agoodtime! atmosphere makes that iteasyto meet, discuss,oreven to chal- logue, research, evaluation. Enfolded inawarm bitions, education, marketing, dia- management, universities, cities,associations,working inexhi- countries comingfrom museums,sciencecentres, workshops, 1000 representing delegates 50 note speakers, 75 sessions, seven Pre-Conference diversity, 350speakers, with two key outstanding conference other same.No quite the such offers time, andover times.It’s the permanent, yet never The Ecsite AnnualConference isareference in rence like it. There sciencecommunicationconfe isnoother - Dear Colleagues, Executive Director ofEcsite Franche Catherine -

Ville de Toulouse. Patrice Nin Welcome to Toulouse. which, inturn, itenrichesmomentumandsubstance. with Knowledge wealth shapesthe andidentityofour metropolis, andfromages allwalks oflife. in sharing scientificculturethe peopleof all with Toulouse ofall The cityalsoprovides strong to many associationsinvolved support Toulouse. purveyors ofknowledge occupy cityto peopleof meet the the for stage the unusual encounters in which researchers and other red andscience andsets Knowledge—a unites art meeting that aimofLaNovela,all citizens.Thisisalsothe Festival the ofSha- This facility enablesusto directly scienceandknowledge to offer pioneering Aéropostale the ago with company. aviation ofaeronauticsfabulous story inToulouse which acentury began Airbus A380 workshops,tion near the will put into perspective the Furthermore, Aéroscopia, aPlaceofRemembrance underconstruc- pletely inEurope. unique resonance inToulouse chamber for Spaceindustry the andiscom- reach ofallcitizens,regardless Cité isaremarkable age. oftheir also contributesmomentumby to this placingscientificculture within Motivated by educationalmission,Cité del’espace agenuine forces inourcity. to make university, the research andknowledge sharing into driving ofToulouse; heart inthe of Natural it reflects History ourambition This isattestedby future the ‘QuaidesSavoirs’ next Museum to the nation ofscientificculture isvital for futuregenerations. dissemi- the contributes emancipationofindividualsandthat to the cated to promoting knowledge becausewe believe knowledge We are developing venues andevents dedi- Metropolis ofKnowledge. Project,our cityanditsUrban reinforcing the its disseminationare allanintegral of part tific discovery, emulationinknowledge and toward scientificculture. Enthusiasm for scien- This international event echoes ourpolicy Annual Conference. Toulouse isproud 2012 to the host Ecsite Toulouse, France ofGreaterde l’espace,Chairman Mayor ofToulouse, President ofCité FrenchDeputy inthe Parliament, Cohen Pierre the greatthe discoveries inastronomy. take to explore opportunity this essenceofspaceadventure the and welcome you to SpaceandTime, andencourage Unlimited, you to and our conference Museum of Naturalthe History partners. We proud 23rd andpleasedto the host AnnualConference alongwith An Ecsite membersinceitopenedin1997, Cité del’espaceis metropolis ofknowledge) project. Toulouse,place inthe métropole delaconnaissance(Toulouse, different ways, thereby enablingCité del’espace to take itsrightful cipline ismobilisedaround conference the andwill bepresent in schools anduniversities, Thedis- businessesandpublicinstitutions. scientific, educationalandeconomiccommunityincludinglabs, news.its activitiesandlatest placeto space’s Itisalsoagathering Cité is also a dynamic learning experience for field of space, the invigorates spark that some ofthe us. people,andmanytaged more whomwe –with hopeto share tourists, residents, groups, corporations, neighbourhoods, disadvan- Cité del’espacegreets 270,000 visitors ayear –schoolchildren, Open to everyone, usinganactive approach, people to scientificprofessions. tors to discover scienceandattracting young space. Whatisits main purpose? Inviting visi- five-hectare park dedicated to astronomy and manent exhibition. This exhibition is set ina Conference andacompletely renovated per Annual openingof the the anniversary with Cité de l’espace will celebrate its 15th Dear Friends, Toulouse, France del’espace, Cité Chief Executive Officer, Desbois Jean Baptiste - 05

PREFACE CONTENTS ECSITE ANNUAL CONFERENCE 2013 SPEAKERS LIST ECSITE INFORMATION MAP CITY ABOUT TOULOUSE SOCIAL PROGRAMME BUSINESS BISTRO EXHIBITORS SATURDAY 2JUNE2012 FRIDAY 1JUNE2012 THURSDAY 31 MAY 2012 PROGRAMMECONFERENCE WEDNESDAY 30MAY 2012 TUESDAY 29MAY 2012 PROGRAMMEPRE-CONFERENCE PROGRAMME AT-A-GLANCE SESSION GUIDE–KEYWORDS CONFERENCE FOCUS BUSINESS BISTRO VENUE MAP CONFERENCE VENUE PREFACE 99-101 96-98 89-93 40-60 26-39 08-09 20-24 04-05 94-95 61-79 81-87 18-19 14-17 10-11 102 88 07 13 12 Gardens. Participantstheir find must own transportation back to the workshop. Toulouse after leave from downtown Toulouse (JeanJaurès at8:00amto Station) take Museum to the participants Participants are asked to meet atCité del’Espacefor registration before workshop. the Ashuttlewill is seeninitsdifferent states:growing wildorcontrolled by man. nature protected inanurbansetting. Inthese surroundings which exist according seasons,nature to the Surrounding three-hectare Maourine pond,this site isaninvitation to discover surprising integration the of Venue aslogan More than “Goinggreen”: for District Borderouge The MuseumGardens inthe façade Museum,there glass ofthe curved isabeautifulBotanical the Garden. against Nestling from temperate zones andPalearctic regions—and ethnography itsremarkable with Oceanicseries. in paleontology and prehistory and excel in ornithology—thanks to its collection of 4,500 bird specimens botanicalharmoniously meldsbrick gardens. to the andglass encompass Thecollectionsare acclaimed planet. Jean-Paul onthis play Viguier’s new architectural achievement and spansanancientmonastery exhibitionthe takes itinerary visitors across 3,000m2ofdisplays arouse that awareness role ofthe we rely redesigned aten-year closingperiod) around (after “Man–Nature–Environment” the relationship, sheerwealth ofthe itscollections(two museumsbynatural andahalfmillion items). Enti- virtue history of scientificculture and innovation. Lookingout overthe Botanical Gardens, itisoneof France’s foremost pulseofevents onthe ger andseesitselfasasite devoted to educated debate, sharing anddistribution dition ofexcellence throughout itstwo hundred years. Focused 21st onthe century, museumhasitsfin- the As France’s second museum for Toulouse attendance, the a longtraboasts Museum of Natural- History Venue Workshop Creating Accessible Experiences for 2 -Day The Toulouse History MuseumofNatural atmospherenice southern willbe“aurendez-vous” socialprogramme. inthe renovated exhibitions, attend shows exciting (among other surprises). Gastronomy, good music and a dous evening centre atthe on1Junefor where Nocturne the they spacepark andnewly willvisitthe Ecsite 2012 Pre-Conference willattend the Workshops atCité del’espaceandwillalsoenjoy atremen - rocket weather forecasting, observation, launches, spacetelecommunications, Earth etc. to Delegates five-hectare Thepark allows park. visitors to experience aspectofspace:astronomy, every life inspace, planetariums, an Imax® 3D theatre, conference rooms, life-sized spacecraft, and interactive exhibits in a groups. sideof Toulouse, east Located on the two Cité de l’espace isanedutainment site offering Throughout year, the itwelcomes upto 270 000visitors from general the both publicandmany scholar mination ofscientificculture, manyworking with closely scientific,industrialandeducationalpartners. Cité del’espaceaimsto encourage the park, disse- the aneducationalandentertainment as both Opened in1997, park to visitinEurope. mainspacetheme Cité del’espaceisoneofthe Initsrole Venue Workshops Pre-Conference for andNocturne del’espace Cité ofToulouse’s walking heart PlaceduCapitolewithin inthe ofthe distance citycentre. events andconventions 15 andisonly minutes from 15 airport, the minutes from Cité del’espace,and The Pierre BaudisCongress Centre facilities highquality isamodern venue for offering corporate Venue mainconference the for Centre BaudisCongress The Pierre

CONFERENCE VENUE PIERRE BAUDIS CONGRESS CENTRE CITÉ DE L’ESPACE

LEVEL 0 LEVEL 0,5 Registration

desk VENUES MAPS

LOBBY WIFI

LUNCH AREA ECSITE ON SITE TECHNICAL SUPPORT ROOM

LEVEL 1 LEVEL 2 level -1 level 1 MEETING AND NETWORKING ROOMS (MAIN BUILDING) (MAIN BUILDING)

SESSION ROOMS

SESSION ROOMS LUNCH AREA

level 2 level 0 (MAIN BUILDING) (ASTRALIA) LEVEL 3

REGISTRATION

MEETING AND INTERNET AND COFFEE POINT NETWORKING ROOMS 08 SESSION ROOM SESSION ROOM 09 BUSINESS BISTRO 10 The BusinessBistro opensat10:30 amonThursday 31 May. 18:15 At pmonFriday BusinessBistro 1June,the willholditsHappy Hour. conference.the breaksAll coffee willtake exhibition placeinthe area to allow you to explore ourexhibitors everything lively inthis havecommercial to offer focal pointof placeto discoverthe innovative ideas,make contacts anddiscussfuture collaboration. The BusinessBistro inspiring most new bringsthe together projects, exhibitions, techniques,market products onthe andservices for Thisis Ecsite institutions. PIERRE BAUDIS CONGRESS CENTRE LEVEL -1:BUSINESSBISTRO 46 47 10 19 PROJECTS SHOWCASE SESSION 1 PROJECT POSTER SHOWCASE 28 37 48 11 20 29 38 2 49 12 21 30 39 13 50 22 3 31 40 INTERNET AREA 51 4 BUFFET 5 6 14 52 23 32 41 53 15 24 33 42 54 16 25 34 43 7 55 17 26 35 44 8 56 18 27 36 45 9 55-56• 54• 53• 52• 51• 50• 49• 48• 47• 46• 45• 44• 43• 42• 41• 40• 39• 38• 37• 35–36• 34• 33• 32• 31• 30• 29• 28• 27• 26• 25• 24• 23• 22• 21• 20• European Schoolnet 19• 17–18• 16• 15• 14• 13• 12• • 11 10• 8–9• 7• 6• 5• 4• 3• 2• 1• Business bistro IndexB Engineered Ltd Arts Minotaur Mazes Aurea GmbH Effektschmiede ROBETOY MeterMorphosen GmbH IMASolutions BW ColorPrints, LLC Triad Berlin Films Master Expology MeadeInstrumentsEurope GmbH&Co.KG Skypointsrl National Oceanic and Atmospheric Administration OceanicandAtmospheric National (NOAA) Archimedes Exhibitions Exploratorium BRUNS European SpaceAgency Techmania ScienceCenter o.p.s American MuseumofNatural History SMG Science Center Services GmbH SMGScienceCenter Services MagianMediaStudio D3DCinema Digiteyezer nWave pictures Google Lunar Google XPRIZE Evans &Sutherland Depinxi Imaginvest ANAMNESIA Bernd Wolter DesignGmbH Tourwest TechnoFrolics RSA Cosmos Interactive Productline IPAB Mapcards.net Ecsite GmbH&Co.KG Kurt Hüttinger Heureka Overseas Productions Ltd TheField Museum Tietronix Europe EXPOGRAFIC ATELIER DAYNES Peckerson Exhibits.nl Techniquest Universeum 2013 AB-Ecsite Host ScienceProjects SkySkan Universcience Natural History Museum,London Natural History ooths 11

BUSINESS BISTRO SESSION FORMATS KEYWORDS

Panel Session In a panel session, the convenor introduces the speakers who CO Collections p. 36 - 40 then present their views to the audience. There will be time for discussion with the participants at the end of the session. Marketing and communications MC p. 32 - 52 - 58 - 67 - 71 Reverse Session SS Science in Society The aim of a reverse session is to give participants a chance p. 24 - 27 - 28 - 31 - 34 - 37 - 38 - 41 - 42 - 43 - 44 - 45 - 47 - 55 - 56 - 57 - CONFERENCE FOCUS CONFERENCE to actively participate in discussion with speakers. The spea- 59 - 63 - 64 - 66 - 69 - 71 - 74 - 76 - 79 kers and one moderator guide the session following a short AU Audiences introduction to the topic. p. 22 - 29 - 31 - 33 - 35 - 37 - 45 - 46 - 50 - 51 - 57 - 59 - 65 - 69 - 71 - 73 - 76

OU Outreach Workshop p. 28 - 29 - 44 - 47 - 49 - 50 - 57 - 59 - 65 - 68 - 69 - 72 - 74

This type of session is structured for in-depth exploration of / KEYWORDS SESSION FORMATS one topic. The session is practical, interactive and actively LE Learning p. 30 - 34 - 39 - 41 - 44 - 45 - 46 - 47 - 48 - 49 - 52 - 57 - 59 - 63 - 65 - 67 - involves all the participants. The workshop can be a science 69 - 71 - 74 - 75 76 - 78 - 79 demonstration, a game, a show or a short training course. Space and time PH Professional development and HR p. 18 - 20 - 28 - 49 - 58 - 66 - 67 - 75 - 78 Poster Session unlimited ME Media Ten to fifteen posters on specific projects are displayed and p. 41 - 75 introduced by each poster creator/presenter. Session partici- Space and time pervade contemporary science and techno- pants wander among the posters talking informally with each RE Research and evaluation presenter. A summary of the ideas is then presented by the p. 18 - 20 - 28 - 49 - 58 - 66 - 67 - 75 - 78 logy; from cosmic exploration to minute nanotechnologies, or session convenor, followed by a discussion. the plodding tempo of evolution to the speed of light. Some TE Technologies of the most intriguing scientific inquiry and discovery has, and p. 22 - 29 - 30 - 33 - 37 - 41 - 42 - 50 - 64 continues to be, built on principles of space and time. Roundtable Session This session has an extended number of speakers (from four EX Exhibits p. 19 - 23 - 30 - 32 - 33 - 36 - 39 - 40 - 45 - 46 - 48 - 56 - 57 - 58 - 61 - 63 - These two concepts – literally and symbolically – challenge to 20) wherein each has a short amount of time to present 64 - 66 - 67 - 69 - 70 - 73 - 75 - 76 - 77 their views. Time is left at the end of the session for discussion. science centres and museums with endless options and opportu- OF Operation and finance nities. We tackle the practical aspects of space and time while p. 19 - 22 - 52 - 67 - 76 overseeing outreach programmes, taking part in projects with World Café NP Networking and partnerships consortiums of geographically dispersed institutions or while plan- Participants are seated around tables and a series of conver- p. 27 - 31 - 32 - 36 - 37 - 43 - 47 - 49 - 63 - 64 - 69 - 72 - 73 - 75 - 76 ning our institution’s management strategy. sational rounds begin. At the end the whole group gathers to share outcomes. SA Science and the arts Space and time also influence how we keep pace with scientific, p. 34 - 36 - 52 - 70 - 72 technological and social development: For example, when we Project poster showcase Equity and inclusion develop social media campaigns, engage with the ever-expan- EI This is a showcase of collaborative projects each described p. 19 - 22 - 29 - 31 - 41 - 42 - 48 - 59 - 77 - 78 ding world of virtual visitors and exhibitions or strategize on the in a poster and presented by one participant. The showcase best ways to effect social change. How can we use time and runs outside the confines of conference sessions in a special DE Design space to communicate science in new and innovative ways so reserved timeslot. Each poster describes one non-profit colla- p. 19 - 21 - 22 - 29 - 30 - 33 - 39 - 40 - 51 - 63 - 64 - 70 - 73 - 74 - 77 that we remain relevant to our audiences? Can our institutional borative project. spaces keep up with the times in an unlimited way?

Exhibitions and collections, institutional strategizing, communications and marketing, education, learning and social presence – time and space have unlimited influence over all facets of our work. 13 Registration deskopenfrom08.00to17.30 *Creating accessible experiences is hosted at the Natural History Museum, Toulouse,*Creating accessible experiencesis hostedattheNaturalHistory and“Goinggreen” :Morethanaslogan, willtakeplaceinthe MuseumGardensinthe Borderougedistrict(see page7). WEdnesday 30MAY TUESDAY 29MAY 08:30 19:30 18:30 17:30 17:00 13:30 13:00 09:30 09:00 17:30 17:00 16:00 09:30 09:00 explainer Equipping the explainer Equipping the Cocktail at the Natural History Museum, Toulouse,Cocktail attheNaturalHistory byinvitationonly Speakers’ reception,byinvitationonly PINK ROOM PINK ROOM 16:00

institution luating your and eva- Researching ROOM BLACK your institution and evaluating Researching BLACK ROOM 17:00 Creative LAB ROOM GREEN GREEN ROOM

in space achievements ting European Communica- ROOM ORANGE

experiences accessible Creating ROOM ORANGE

17:30

strategy fundraising Building a RED ROOM RED ROOM strategy fundraising Building a 17:00 ROOM YELLOW riences mobile expe- interactive Designing

ROOM YELLOW meeting Ecsite Board BLUE ROOM

BLUE ROOM NHM Sky Room, experiences accessible *Creating NHM Sky Room, slogan More thana *“Going green”: All arewelcometoattend. attendance. toconfirm abouttheapplication andselectionprocesses,[email protected] oftheprogram.Learn overviews Meet inhotellobbyforinsightintotheNLI’s yearlongexecutive educationprogramsforleadersofsciencecentresandscience-basedinstitutions. MeetNLIAlumnifor Sessions,7:30am,1and2June,MercureToulouseNoyce LeadershipInstitute(NLI)Information hotel. CompansCaffarelli THURSDAY 31 MAY 11:15 10:30 09:30 08:00 13:45 12:30 16:00 15:15 20:00 institution change inyour Managing Opening ofBusinessBistro;CoffeeBreak Opening Event Newcomers Welcome BreakfastattheMercureToulouse CompansCaffarellihotel PINK ROOM and museums science centres The impactof scientific culture: Building citiesof Lunch practice into on learning Putting research break Coffee Gala Dinner at the Ernest WallonGala DinnerattheErnest rugbystadium

development skills for staff Time andspace BLACK ROOM social inclusion of opportunities Challenges and Concept the Gesamt visitors with Transforming

GREEN ROOM rience upclose space expe- The European sponsorship Time, spaceand modern times modern Ancient topicsin

PURPLE ROOM centres Labs inscience concrete: Fab From abstractto touch 2.0 Let's stayin tions improve exhibi- experience to Sharing Mixing itup: 17:30

ROOM YELLOW a distance audiences from Reaching new exhibits design forsturdy of time:Smart Standing thetest innovation as spacesfor Science centres

BLUE ROOM development Hands-on exhibit spans Exhibiting time 2020 and Europe Science centres

ROOM ORANGE learning as amediumfor Digital media everyday life everyday The scienceof interactivity? What constitutes RED ROOM 15

PROGRAMME AT A GLANCE Registration desk open from 08.00 to 17.30 Friday 1 June Saturday 2 June

PINK ROOM BLACK ROOM GREEN ROOM PURPLE ROOM YELLOW BLUE ROOM ORANGE RED ROOM PINK ROOM BLACK ROOM GREEN ROOM PURPLE ROOM YELLOW BLUE ROOM ORANGE RED ROOM ROOM ROOM ROOM ROOM

09:00 Keynote speech, Pink room: Carlo Ratti, Director, Senseable City Laboratory, Massachusetts Institute of Technology (MIT), USA 09:00 Keynote speech, Pink room: Martin Rees, Baron Rees of Ludlow, Professor of Cosmology and Astrophysics, University of Cambridge, UK

Multimedia Time to bridge guides and Science centres Seeking common

Science centres Communicating Hands-on the gap: What's new Keeping pace Smart PLACES : Science shows : Exploring A GLANCE AT PROGRAMME Breaking gender smartphone and times of ground : Big science on and the legible the science of approaches to Making col- in travelling with "slow ICT and access Variations on a insights from the 10:00 barriers applications: change in the 10:00 Science for reli- display city climate change math lection objects exhibitions ? spaces" to knowledge theme Classics Usability and Mediterranean gious audiences interactive accessibility

11:15 Coffee Break + Children’s Conference poster presentation 11:15 Coffee Break

Exhibits, Everything you A complex More than Ecsite Annual From research Sign language: Science centres Inquiry based Renewing, outreach and always wanted Cultivating Organizing Demystifying relationship: Matters of space just festivals : General and evaluation Visual learning and museums : science educa- reinventing and the evolution of to know about scientists of the events in exhibi- Biodiversity for Science centres and social Science events 12:00 Meeting to informed in science 12:00 Spaces of scien- tion and teacher reopening the public opinion exhibitions but future tion spaces children and their local Learning and social (1130-1330) exhibit design centres tific culture? training right way on climate were afraid communities engagement change to ask

13:15 Lunch + Children’s Conference poster presentation 13:15 Lunch

Oceans of Extending time The European It pays to play: Art and science: Communicating opportunity What does the What makes The planetarium: and space : Making time Bringing Exhibition A hands-on Exhibitions Creative fun- A winning science with Visualization for for action and future hold for science spaces Theatre of space Social media and space for research closer Evaluation Tool approach to 14:30 without text draising for your combination for 14:30 a multicultural creative learning stakeholder explainers? memorable? and time and the visitor teenagers to the public (EEET) pilot space and time institution children team partnership experience project

15:45 Extended Coffee Break and Projects Showcase 15:45 Coffee Break

Unique Endless Science jour- Citizen participa- Do the huma- Going the Science centres Creating a offerings : Scientific thought inspiration : Refining how Biology and nalism and the Big benefits of Concerning Developing tion in research : nities have a distance with and science culture of enga- Teacher training in flux : The Presenting outer visitors interact chemistry for all Internet : nature in science small science accessible 16:45 Gimmick or para- place in science travelling exhi- governance: 16:30 gement with by science changing nature space in science with exhibits the senses Implications for education centres exhibits digm change? centres? bitions Real experiences health research centres and of "fact" centres science centres museums

18:15 18:00

18:15 Happy Hour at the Business Bistro 18:00 Closing Event, Pink room

20:00 Nocturne at Cité de l’espace 20:00 Farewell Party at Espaces Vanel

16 17 Pre-Conference WORKSHOPS

09:30 – 16:00 I by registration only 09:30 – 17:00 I by registration only 09:00 - 17:30 I by registration only 09:30 – 17:00 I by registration only

Pink room at Cité Black room at Cité Orange room at Cité Red room at Cité

Pre-Conference Workshop: Pre-Conference Workshop: Pre-Conference Workshop: Pre-Conference Workshop: Equipping the explainer – Day 1 Researching and evaluating your institution Creating accessible experiences – Day 1 Building a fundraising strategy – Day 1 TUESDAY 29 MAY TUESDAY Day 1 29 MAY TUESDAY PH EI EX DE OF Convenor: RE Convenor: Convenor: Convenor: Maria Xanthoudaki, Director of education and of international relations, Natio- Nathalie Puzenat, Exhibit developer, universcience, Paris , France Roland Csaki, WWF International, Global Membership Initiative nal Museum of Science and Technology Leonardo da Vinci, Milan, Italy Holly Hasted, Exhibition Evaluation Manager, FRida & freD - The Graz Children’s This workshop will explore and discuss accessibility, both in a science centre After an overview of the fundamentals of fundraising for museum staff and vo- Brought to you by Ecsite’s THE Group, this workshop will focus on the explainers’ Museum, Graz, Austria (Cité de l’espace) and in a natural history museum, (Museum de Toulouse). It will lunteers, work with other participants to identify your centre or museum’s consti- profession and their work with visitors. Training will be provided through interactive The development and implementation of innovative approaches in research and engage participants to a creative challenge, thinking in new ways, with accessibi- tuency, and learn how to make your funding community grow. Develop new fun- activities, contributions from keynote speakers and from your fellow participants. evaluation is essential for improving the experience of our visitors. How can we lity in mind, finding solution often enhancing museum experience for all visitors. The draising ideas and activities, and see how these fit into your funding strategy to think outside-the-box? How can we collaborate with colleagues from different first day will make participants sensitive through experience, understand the global ensure long term sustainability. Learn best practices from your peers, share and Speakers: departments and institutions? How can we realise a visitor oriented focus? The approach of accessibility and explore how new technologies can be used. It will brainstorm new ideas together in this fun and highly interactive two day workshop. new Thematic Group for Research and Evaluation (REV) was launched last year provide keys to create displays accessible for all through sharing ideas and expe- The programme includes: The many faces of fundraising, community-raising, three Paola Rodari, European Projects Manager and exhibitions developer, Sissa and marked expanding interest in this vital field. This two-day interactive workshop riences, analysis of interactive exhibits and prototyping. The second day will focus peer case studies, strategic design, planning for sustainability, ensuring manage- Medialab, Trieste, Italy is for everyone interested in research and evaluation who wishes to develop and on measuring of exhibition accessibility, access of information or web communica- ment and accountability. tion provided by the participants. The workshop is aimed at exhibit developers or Marcin Chydzinski, Senior Specialist, Copernicus Science Centre, Warsaw, discuss innovative and collaborative ideas for practice. Time will be set aside for explainers, both interested in designing accessible projects. Speakers: Poland participants to nominate and elect the REV steering committee and other roles as necessary. Depending on interest a concurrent session Evaluation 101 for begin- Heather King, Research Associate, King’s College London, London, United ners will also be offered. Please visit the Ecsite PreConference web page for the Speakers: Jennifer Palumbo, Senior Projects Coordinator, Ecsite, Brussels, Belgium Kingdom full programme. Michel Bouffard, Club Galaxie Toulouse, Toulouse, France Sally Duensing, Visiting Professor and Museum Consultant, King’s College Olivier Darasse, Deputy Director - Access Manager, Museum de Toulouse, Tou- London, London, United Kingdom Speakers: louse, France Francesca Conti, Partner, Formicablu Science Communication, Rome, Italy Jennifer Correa, Senior Manager of Explainers, New York Hall of Science, Chantal Leloup, Access Manager, Cité de l’espace, Toulouse, France Giovanni Crupi, Director of development, National Museum of Science and Corona, United States Amy Seakins, King’s College London; Natural History Museum, London, United Anne Cazalet, Manager, visitors with cognitive disabilities and visual impairment, Technology Leonardo da Vinci, Milan, Italy Kingdom Matteo Pompili, Tecnoscienza.it, Bologna, Italy Museum of Toulouse, Toulouse, France Carina Halvord, Deputy Managing Director/Head of Development, Universeum Christine Reich, Boston Museum of Science, Boston, United States Marie Hamida, visitors with cognitive disabilities and visual impairment, Museum AB, Gothenburg, Sweden Barbara Streicher, Executive Manager, Science Center Netzwerk, Vienna, Austria Jin Kim, King’s College London, London, United Kingdom of Toulouse, Toulouse, France Anne Lise Mathieu, Project Manager, universcience, Paris, France Jeremy Martinat, Manager, heard of hearing and deaf visitors, Museum of Tou- Maartje Raijmaker, University of Amsterdam, science center NEMO, Amster- louse, Toulouse, France dam, Netherlands Antonio Serpa, Toulouse Institute of Computer Science Research Technologies Marianne Mortense, University of Copenhagen, Copenhagen, Denmark interface and accessibility, Toulouse, France Marie Hobson, Science Museum London, London, United Kingdom Helen Petrie, Professor of Human Computer Interaction, University of York, York, Marion Poetz, Copenhagen Business School, Copenhagen, Denmark United Kingdom Marcus Weisen, Consultant, Jodi Mattes Trust, LE CHEYLARD, France Hoelle Corvest Morel, in charge of accessibility for visually impaired persons, universcience, Paris, France Francis Duranthon, Director Museum, Museum de Toulouse, Toulouse, France Tate Greenhalgh, Interpretation Developer, Natural History Museum, London, United Kingdom Eric Lawrin, in charge of accessibility, universcience, Paris , France Benny Berringer, Exhibit Designer, Huttinger GmbH, Nuremberg, Germany

18 19 Pre-Conference WORKSHOPS

09:30 – 17:00 I by registration only 09:30 – 17:00 I by registration only 13:30 - 17:30 I by registration only 09:30 – 17:00 I by registration only

Pink room at Cité Black room at Cité Green room at Cité Orange room at Cité

Pre-Conference Workshop: Pre-Conference Workshop: Pre-Conference Workshop: Pre-Conference Workshop: Equipping the explainer - Day 2 Researching and evaluating your institution Creative Lab Communicating European achievements Day 2 in space PH DE WEDNESDAY 30 MAY WEDNESDAY 30 MAY WEDNESDAY Convenor: RE Convenors: Convenor: Convenors: Roland Csaki, WWF International, Global Membership Initiative Kim Gladstone Herlev, Deputy Director Experimentarium, Hellerup, Denmark Brought to you by Ecsite’s THE Group, this workshop will focus on the explainers’ Holly Hasted, Exhibition Evaluation Manager, FRida & freD - The Graz Children’s Maarten Okkersen, Head of Design and Productions, Museon, The Hague, Marc Moutin, Director of Exhibitions, Cité de l’Espace, Toulouse, France profession and their work with visitors. Training will be provided through interactive Museum, Graz, Austria Netherlands Maria Menendez, Head of ESA Exhibitions and Images, European Space Agen- activities, contributions from keynote speakers and from your fellow participants. The development and implementation of innovative approaches in research and The Creative LAB will focus on how to manage the process of creating new cy, Paris, France evaluation is essential for improving the experience of our visitors. How can we concepts for exhibitions, shows, demonstrations, educational materials and other Ana Norhona, Director, Ciência Viva, Lisbon, Portugal Speakers: think outside-the-box? How can we collaborate with colleagues from different products, whether they target the various audiences at the science centre and This Ecsite inaugural workshop that is focusing on space will highlight collabo- departments and institutions? How can we realise a visitor oriented focus? The museum or those in the community at large. We believe that managing creativity rations between the European Space Agency (ESA) and museums and science Jennifer Palumbo, Senior projects coordinator, Ecsite, Brussels, Belgium new Thematic Group for Research and Evaluation (REV) was launched last year is a matter less of thinking than of doing and urge professionals of all kinds to take centres across Europe. Together we will collect feedback and will start developing and marked expanding interest in this vital field. This two-day interactive workshop part in this workshop. It will begin in the minds of the participants and focus on Paola Rodari, European projects manager and exhibitions developer, Sissa future space-themed collaborations open to various museums and science centres is for everyone interested in research and evaluation who wishes to develop and creating ideas. But imagination is not enough; real creativity is sparked by action Medialab, Trieste, Italy across Europe. Representatives from space industries and national space agen- discuss innovative and collaborative ideas for practice. Time will be set aside for – when you stop planning and start implementing. It is not just designers and art Marcin Chydzinski, senior specialist, Copernicus Science Centre, Warsaw, cies will also share their expertise and ideas in this workshop. participants to nominate and elect the REV steering committee and other roles as directors who can be creative – everybody can! We emphasize that controlled Poland necessary. failures are an important stepping stone to success. Innovation means taking risks. Heather King, Research Associate, King’s College London, London, United Speakers: Kingdom Speakers: Fernando Doblas, Head of the Communication Department, European Space Sally Duensing, Visiting Professor and Museum Consultant, King’s College Lon- Agency don, London, United Kingdom Amy Seakins, King’s College London; Natural History Museum, London, United Kingdom Hugo Marée, Head, Policy and Coordination Unit, Education Office, ESA/ Jennifer Correa, Senior Manager of Explainers, New York Hall of Science, ESTEC, Netherlands Corona, United States Christine Reich, Boston Museum of Science, Boston, United States Philippe Collot, Responsible for public events & exhibitions, CNES, France Matteo Pompili, Tecnoscienza.it, Bologna, Italy Jina Kim, King’s College London, London, United Kingdom Dominique Huard, Head of communications EADS Astrium Barbara Streicher, Executive Manager, Science Center Netzwerk, Vienna, Austria Maartje Raijmaker, University of Amsterdam, science center NEMO, Amster- dam, Netherlands Rob van den Berg’s, Director of Space Expo Noordwijk, Netherlands Anne Lise Mathieu, Project manager, universcience, Paris, France Marianne Mortense, University of Copenhagen, Copenhagen, Denmark Marie Hobson, Science Museum London, London, United Kingdom Marion Poetz, Copenhagen Business School, Copenhagen, Denmark

20 21 Pre-Conference WORKSHOPS

09:30 – 17:00 I by registration only 08:30 – 17:30 I by registration only 09:00 – 17:00 I by registration only 13:00 - 17:00 I by invitation only Red room at Cité Yellow room at Cité Sky room at Natural History Museum Toulouse Ecsite Board meeting at Blue room

Pre-Conference Workshop: Pre-Conference Workshop: Pre-Conference Workshop: Building a fundraising strategy - Day 2 Designing interactive mobile experiences Creating accessible experiences - Day 2

OF TE AU EI EX DE WEDNESDAY 30 MAY WEDNESDAY 30 MAY WEDNESDAY Convenor: Convenor: Convenors:

Roland Csaki, WWF International, Global Membership Initiative Christophe Chaffardon, Head of Education, Cité de l’espace, Toulouse, France. Nathalie Puzenat, Exhibit developer, universcience, Paris, France After an overview of the fundamentals of fundraising for museum staff and vo- As smartphones and tablets become more and more popular with visitors, museum This workshop will explore and discuss accessibility, both in a science centre lunteers, work with other participants to identify your centre or museum’s consti- professionals face multiple challenges in designing and evaluating interactive (Cité de l’espace) and in a natural history museum, (Museum de Toulouse). It will tuency, and learn how to make your funding community grow. Develop new fun- mobile experiences around these devices. This workshop will focus on deploying engage participants to a creative challenge, thinking in new ways, with accessibi- draising ideas and activities, and see how these fit into your funding strategy to mobile applications as part of exhibitions and educational programmes by pre- lity in mind, finding solution often enhancing museum experience for all visitors. The ensure long term sustainability. Learn best practices from your peers, share and senting examples developed in various science centres. first day will make participants sensitive through experience, understand the global brainstorm new ideas together in this fun and highly interactive two day workshop. approach of accessibility and explore how new technologies can be used. It will The programme includes: The many faces of fundraising, community-raising, three Speakers: provide keys to create displays accessible for all through sharing ideas and expe- peer case studies, strategic design, planning for sustainability, ensuring manage- riences, analysis of interactive exhibits and prototyping. The second day will focus ment and accountability. Nathalie Cimino, PASS science Adventures Park, Exhibitions Department, Frame- on measuring of exhibition accessibility, access of information or web communica- ries, Belgium tion provided by the participants. The workshop is aimed at exhibit developers or Speakers: explainers, both interested in designing accessible projects. Peter Slavenburg, Director, Northern Light, Amsterdam, Netherlands Jennifer Palumbo, Senior projects coordinator, Ecsite, Brussels, Belgium Hannes Kaufmann, Vienna University of Technology, Interactive Media Systems Speakers: Group, Vienna, Austria Michel Bouffard, Club Galaxie Toulouse, France Areti Damala, CNAM, Paris, France Olivier Darasse, Deputy Director - Access Manager, Museum de Toulouse, Tou- Francesca Conti, Partner, Formicablu Science Communication, Rome, Italy Fotis Kouris, Ellinogermaniki Agogi, Athens, Greece louse, France Giovanni Crupi, Director of development, National Museum of Science and Chantal Leloup, access manager, Cité de l’espace, Toulouse, France Technology Leonardo da Vinci, Milan, Italy Maria Roussou, University of Athens, Athens, Greece Accessibility team, Museum de Toulouse , France Carina Halvord, Deputy Managing Director/Head of Development, Universeum Stefan Rennick Egglestone, Mixed Reality Lab, University of Nottingham, Not- AB, Gothenburg, Sweden tingham, United Kingdom Antonio Serpa, Toulouse Institute of Computer Science Research Technologies Ilaria Valoti, Cité de L’Espace, Toulouse, France interface and accessibility, Toulouse, France Laia Pujol Tost, Project officer, Acropolis Museum, Athens, Greece Helen Petrie, Professor of Human Computer Interaction, University of York, York, United Kingdom Marcus Weisen, consultant, Jodi Mattes Trust, LE CHEYLARD, France Hoelle Corvest Morel, in charge of accessibility for visually impaired persons, universcience, Paris , France Francis Duranthon, Director of Museum, Museum de Toulouse, Toulouse, France Tate Greenhalgh, Interpretation Developer, Natural History Museum, London, United Kingdom Eric Lawrin, Access Expert for hard of hearing and deaf persons, Universcience, Paris, France Benny Berringer, Exhibit designer, Huettinger GmbH, Nuremberg, Germany

22 23 Pre-Conference WORKSHOPS

09:00 – 17:30 I by registration only 18:30 - 19:30 I by invitation only Gardens Natural History Museum Toulouse Speakers’ Reception

Pre-Conference Workshop: Speakers and convenors, the Ecsite board and "Going green": More than a slogan Annual Conference Programme Committee, Ecsite and host venue staff are invited to this reception by SS the city of Toulouse for a welcome drink and light WEDNESDAY 30 MAY WEDNESDAY 30 MAY WEDNESDAY Convenor: snacks.

Michèle Antoine, Head Exhibitions, Royal Belgian Institute of Natural Sciences, Chair of the Nature Group, Brussels, Belgium. Sustainable development will be high in political and media agenda with the 19:30 I by invitation only Rio+20 Conference coming up in June 2012. This is a wonderful opportunity for our institutions not only to reinforce public awareness of environmental issues but also to reinvent the way we work. To promote sustainable development we first have to model good practices ourselves. But how can we adapt our buildings to Cocktail and visit at the Natural History reduce our environmental impact? How can sustainable development perspec- Museum Toulouse tives transform the way we are working inside our institutions? How could we address sustainable development issues in our programmes? The Nature Group The speakers reception will be followed by a visit to the Natural History Museum will try to start answering those questions, and more, thanks to keynote lectures, of Toulouse where delegates will have the chance to take in the sights of this case studies, discussion and a workshop. The session is dedicated to directors, impressive venue and enjoy aperitifs and snacks. science communicators, designers, architects, explainers, and managers. The session will take place in the Gardens of the Natural History Museum in Toulouse. Speakers:

Lionel Larqué, Head of the Intercultural Department of "Les Petits Débrouillards", trustee of the "Sciences Citoyennes" Foundation, and coordinator of the European platform Young People and Science in Society Issues Maya Halevy, Director, Bloomfield Science Museum, Jerusalem, Israel William Scott, Honorary Professor of Education, University of Bath, Bath, United Kingdom Justin Dillon, Professor of Science and Environmental Education , King’s College London , London, United Kingdom

24 25 conference programme

Kirsten Ellenbogen, This story captures a one month period of intense change 08:00 – 09:00 09:30 – 10:30 11:15 – 12:30 in programme and budget management that takes place within the context of an organizational restructuring. A budget crisis prompted the month long Mercure Toulouse Compans Caffarelli Pink room Pink room negotiations and intensified the need to fully embrace the restructuring that integrated six distinct departments into a collaborative group. Highlights of the story include the processes used to manage the crisis as well as the positive and nega- Newcomers’ welcome breakfast (by registration only) Opening Event Managing change in your institution tive outcomes at both the programme and organizational level.

Ellen McCallie, Deputy Director, Carnegie Museum of Natural History, Pittsburgh, This event is an opportunity for newcomers to learn more about Ecsite and the Annual Jean Baptiste Desbois, General Manager, Cité de l’espace, Toulouse, France SS NP United States THURSDAY 31 MAY 31 THURSDAY MAY 31 THURSDAY Conference and enlarge their professional networks. First-time conference delegates Pierre Cohen, Deputy in the French Parliament, Mayor of Toulouse, President of Changing minds by changing galleries or experimental galleries and newcomer Ecsite members are invited to join experienced members of the Ecsite Cité de l’espace, Chairman of greater Toulouse, France Convenor: This story focuses on how a natural history museum actively responded to visitor and network for an informal mentoring introductory session around a coffee or a cup of tea. community requests by reconsidering the relevance of its work and the passion of its Paolo Nespoli, Astronaut, European Space Agency, Italy Kim Gladstone Herlev, Vice CEO, Director of Development, Experimentarium, staff. The results are two new galleries that are increasing repeat visitation and changing Robert Firmhofer, Director, Copernicus Science Centre, Warsaw, Poland Hellerup, Denmark the atmosphere and thinking of both museum visitors and staff. Catherine Franche, Executive Director, Ecsite, Brussels, Belgium Most science centres and museums are dynamic institutions that are continuously changing to optimize their space. Change management is an extremely relevant challenge throughout this continuing process. Some changes are easy to manage but very often changes are disruptive to the organization, the staff and the community. Even disruptive changes can be opportunities if they are handled well. In this 10:30 - 11:15 intensive session, nine leaders from science centres and museums who completed Business Bistro the Noyce Leadership Programme in 2011 will tell their own stories of institutional change. Each story will be brief and will end with a challenging question to be discussed in small groups. Opening of the Business Bistro Speakers:

Guy Labine, CEO, Science North, Ontario, Canada New leadership - new challenges How do you affect change in an organisation that has decades of experience with the same leadership? Guy Labine, the new CEO of Science North, will share some of the challenges and opportunities in managing change in an organisation that has been led by the same CEO for 27 years.

Steven Snyder, Vice President of Exhibit and Program Development The Franklin Institute, Pennsylvania, United States Leaving it all behind This is the story of how a major building expansion served as the spark for refocusing a museum’s attention away from its physical plant and out into the community. The trials of letting go while simultaneously building up caused a rethinking of the museum’s role and intent.

Julie Bowen, VP - Content, TELUS Spark, United States Visitor-driven change What happens when you give the authority to your audience.

Judy Gradwohl, Associate Director for Education and Public Programs, National Museum of American History, Smithsonian Institution, United States Renovating more than a building: How to use physical change to alter This story focuses on how a history museum used a major building renovation project to rethink its operations, especially public programs, outreach and visitor services. Changes made in these areas helped contribute to a dramatic rise in visitation that conti- nued to grow after the inaugural year. The disruptions caused by construction forced new and strategic thinking about museum goals and outcomes.

Eva Jonsson, Deputy Director, Teknikens Hus, Luleå, Sweden From success to significance Teknikens Hus started off 24 years ago as an innovative newcomer and has over the years become a renowned institution. In the midst of moving the organisation to a position of greater relevance for the community, what are the challenges? 26 27 THURSDAY 31 MAY 28 operate the first science discovery inRiyadh, SaudiArabia.operate sciencediscovery first the challenges recruiting andtraining andresults over of structuring, to 50members ofstaff Renewable Energy, andLeilaSchembri, leadproducer ofKCA London,willshare the ofMishkat Manager Al-Madani,Content Marwa Interactive for Center & Atomic Riyadh’s developing operate Mishkat: sciencecentre to first ateam Producer,Leila Schembri, KCA Kingdom Lodnon,London,United projects. development through involvement ofstaff their inworkplace-based evaluative inquiry science Scottish centres’cuss the Journey’ ‘Learning initiative, professional and also the Linda Leuchars, from Manager DundeeScienceCentre, ScienceLearning the willdis- communityby inthe ourselves learning Inspiring actingaslearners Kingdom Science Learning Manager,Linda Leuchars, Sensation Dundee, Dundee, United loping andembracing INSPIRIA’s mission. grounds and experience, have been combined into a strong and motivated deveteam - flagship sciencecenter. different howstaff, with Hewilldescribe professional back transition from asmall(700m2)work-shop basedexhibition into a5.400 m2full-size experience abouthow andthoughts INSPIRIArecruitedandtrained its during itsstaff Johansen,ManagingDirector Winther Bjørn of INSPIRIA science center, willshare his asset ourgreatest are honestly ourstaff INSPIRIA sciencecenter: borg, Norway Johansen,ManagingDirector, Winther Bjørn INSPIRIAsciencecenter, Sarps- Speakers: roles? Whatdothey recent their think experiences canteach others inourfield? aboutwhattheysurprised them teams becameaccustomed to learnt their astheir they recruit Whatwere andtrain staff? greatest their their challenges, andwhat sion willpresent experiences the ofnewly sciencecentres: established How did nextcan the generation skillsneeded?Thisses- pick ofsciencecentre upthe staff potential forand the job’training ‘onthe restricted? absentorhighly iseither How centre – or one which is rapidly expanding – where existing is limited expertise gerial and administrative But how can new staff. teams be developed in a new centre. They are essentialinallareas, from front ofhouseexplainer roles to mana- the is Confident, experiencedstaff key ingredient to operating asuccessful science Owain Creative Davies, Director, Techniquest, Kingdom United Cardiff, Convenor: skillsdevelopment staff andspacefor Time room Black 11:15 –12:30 conference programme PH RE - Paolo Astronaut, Nespoli, European SpaceAgency, Italy market,unknowns the concerning commercial andinstitutional. key comingyears the togetherthe with ordecadesisdescribed andmajor hypotheses in French Europeanthe Guyana. Spaceport The expected evolution domain for in the current European the overview, launchers historical are presented together with short recall key abrief ofthe After orbitanda problems access to Earth to associated the inCNES,Paris Bonnal,launcher SeniorExpert ,FranceChristophe and whatitcando. presentation how was willdescribe Curiosity IRAPcontribution designed,includingthe is enroute to Mars andisscheduled 2012. to landinGaleCrater 6th, onAugust This surface to determinewhether Mars isorever was habitable to microbial life. Curiosity 85kg with willinvestigatethe Martian .Curiosity laboratory ofscientificinstruments advancedMSL .Curiosity,most the rover ever builtby NASA ,isaveritable science world. The sciencecommunityisexpecting much next ofthe NASA missionto Mars: processes possibleemergenceit isanopenbookonthe lead to the that ofahabitable planet mindofmany anextraordinary destinyinthe scientists: with Mars isanordinary Mission(MSL) ScienceLaboratory The Mars Rayonnements/Observatoire Midi-Pyrénées, Toulouse, France Astronomer, Maurice, Sylvestre Mars Centre specialist, d'EtudeSpatialedes developments. trends andsomeinnovative ideasofnew willsketch data collectionsystems future the ofcurrent Inconclusion,anoverview crisis. natural andhumanitarian security disasters, role inemergency for both willalsobehighlighted, response crisis incaseofmajor vegetation urbandevelopment, agriculture, monitoring, chemistry, ric etc. Thespecific toofoceancirculation, localscales:understanding global change, climate atmosphe- issues,from andlongterm term for remote sensingsatellites, ofthe performances short examples invarious areas, presentation thematic the willreviewthe benefits and the ofnatural monitoring sciences andthe resources andhumanactivities.Through recent have tool for satellites becameamajor earth observation the In 40years, earth :role, benefitsandachievements observation Earth Gil Denis,AstriumSatelites, Toulouse, France Speakers: the speakers. questions specific to to addressa question-and-answer sessionwillgiveopportunity audiencethe the its environment; Spaceto unveil presentation, endofthe origins oflife. the the At for future humanendeavour; Spacefor and abetter understanding ofourEarth dedicated session,weIn this invite you to aseries oflively presentations on:Space in recent years, spaceisproviding innovative tools for arapidly changing world. With a vast number of challenging space missions and a wealth of discoveries Former Director, Bouffard, Toulouse,Michel France EADS-Astrium, Convenor: The European spaceexperienceThe European upclose room Green 11:15 –12:30 SS OU centres Fab Labsinscience concrete: to abstract From room Purple , FabLab Lourie manager,Fabrice universcience, Paris, France Renske ScienceLinX,Groningen, deJongen, Netherlands Tyne, Kingdom United Ian Simmons,ScienceCommunicationDirector, Centre for Life, Newcastle Upon Speakers: makers andhackers. for our field opportunity to interact session will discuss riences,the this more with So, what about opening a Fab Lab in a science centre? Through different expe- designed, orwhosedesignthey downloaded from internet the through websites. A Fab Labisaplacewhere peoplemake oreven they print in3Dobjectsthat ning ofFabrication Laboratories (Fab Labs)everywhere inEurope andabroad. movethis isnow reaching general the publicthrough mediareports ope- andthe mic field(MIT, Boston) andfrom more underground networks (i.e.hackerspaces), fieldofdigital culturethe andnew technologies.Stemming from the acade- both The popular fabrication and “maker” movement seems nextto be the in big thing Laurent Chicoineau,Director, CCSTI Grenoble, Grenoble, France Convenor: 11:15 –12:30 DE TE Reaching newReaching adistance audiencesfrom Yellow room 11:15 –12:30 Ed Sobey, Outreach instructor, Technichus, Redmond, States United and Innovation (Miraikan), Kohto-ku, Japan Moeko Tabata, Fábrica ScienceCentre, Aveiro, Portugal Pedro Pombo, Director, physicist atPhysics of University Department ofAveiro, seum Jerusalem, Jerusalem, Israel Varda HeadofScienceandSociety, GurBenShitrit, BloomfieldScienceMu- Speakers: effectiveness. used andassesstheir to scienceusingdifferent Thissessionwilllookatstrategies methods. canbe than where peopleare, the andto reach widerandnew on audiences,switching them to make expertise the activitieswork engagement their from to adistance, goto The role ofsciencecentres isnotfour limited to the walls ofabuilding.They have Peter Trevitt, ChiefExecutive Officer, United Kingdom Techniquest, Cardiff, Convenor: OU AU Science communicator, Museum of Emerging National Science EI 29

THURSDAY 31 MAY THURSDAY 31 MAY 30 Wels, Austria Alexandra Lang,exhibition manager, Welios® -OÖScienceCenter Wels , Norway gen, Gisle K.Sverdrup, Developer andExplainer, VilVite, Bergen Vitensenter AS,Ber Wasyluk,Maja Exhibitionproject manager, Cité del’espace,Toulouse, France Exhibitiondesigner,Jon Haavie, Norsk Teknisk Museum,Oslo,Norway Kingdom gham, United Clara Lim,Interactive andTemporary ExhibitionsManager, Birmin- Thinktank, Norway Rossing, ProjectNils Kristian leader, Trondheim ScienceCentre, Trondheim, Speakers: before further a step building! we start boardsof art and bits and pieces so you can help shape our ideas and take them challenge users. We will bring our sketches, maquettes, and more importantly, lots sciencewe- the want to excite communicate andourconceptsto engage, and interactiveadvice. Joinusatthis sessionwhere poster we willpresent ourideas 2012. Before buildingourexhibits, we we start are seekingyour critiques and rative hands-on learning focused onexhibit development andfabrication inJune A group from different sciencecentres for isgetting together aweek ofcollabo- Kingdom HeadofDesign&Production, ScienceProjects, Holdsworth, Tim London, United Convenor: Hands-on exhibit development Blue room 11:15 –12:30 conference programme EX DE - Groningen, Netherlands Tanja van derWoude, Project leader, ScienceLinX-University ofGroningen, and leadseveral pupils. sessionswith test informal scienceexperience, leadtraining sessionsfor teachers educators andother be exploring ways inwhich digital mediaandtechnology canbeembeddedinto the own Overhelp pupilsbecomeactors oftheir next learning. the few they months, will Universcience isbeginninganew initiative where they willbeusingdigital mediato Educationmanager, Picot, Gabriel universcience, Paris, France Speakers: programs institutions. attheir to workportunity totogether identify strategies for developing educational media media competence atdifferent levels ofeducation.Participants willhave anop- sessionweIn this willhighlightinformal scienceinitiatives promote that digital and Informal sciencecentres are great placesto usemediaineducation and training. States United Education AssociationofScienceandTechnology Centers, Washington, D.C., Jamie Bell,Project Director, Center for Advancement the ofInformal Science Convenor: Digital media as a medium for learning mediaasamediumfor Digital room Orange 11:15 –12:30 Lunch Break Lunch 12:30 -13:45 and developing educationalproductsthe institution. willbenefit that ners are useoftechnology process deepeningtheir andinthe sciencecontent learning visitor interaction atexhibits.inprojects such Explai- Throughfurther asthis, participation howas Designers,canbeused to Explainers learn to designamobile applicationthat involved inprojects where they mediaandICTskills.Inoneproject, learn Explainers sional development asExplainers. Inadditionto beingfloor facilitators, Explainers are meaningfulworkvides highschool with experience students andcollege andprofes - The New York HallofScience’s signature program, ScienceCareer the Ladderpro- Corona, States United Priya Mohabir, ofExplainerDevelopment, New Supervisor York Hall ofScience, Protein City, expanding useofmobileapps. their appisflexible ofthe content the process ScienceLinXisin andcurrently ofmakinga molecules.The modelsofthe appto challengeused the pupilsto buildartistic their more characteristicslearn aboutthe molecules. Teachers of those schools of secondary places. Through appusers discover useofthis world daily ofmoleculesin3Dand the makes application that Molecular City, a molecules smartphone come to life in various In 2011 University ofthe sciencecenter ScienceLinX,the ofGroningen, developed the LE TE of science centres andmuseums of sciencecentres Theimpact Building citiesofscientificculture: Pink room in both the process the product and the in both regional ofthe strategy. specialisation role onthe debate ofsciencecentres2020’. Thissessionwillstimulate insmart on research andinnovation orthrough future the research andinnovation policy‘Horizon cities and regions which be funded via can futurethen then structural funds more focussed socializationstrategy willinvolve settingThe smart research andinnovation for priorities centres, etc. innovation ‘etc.’ Does the and agencies social partners, include science centres? should involve stakeholders research such asuniversities, andtechnology localindustry, structural funds.According European to the elaboration Commission,the strategy ofthis research and innovation strategy for socialization (RIS3) in order to obtain European smart Future structural fundprogrammes from 2014-2020 willrequire each region to draw upa specialisation:whatrole science communication? for Smart Director, Tuffs, Richard European Regions Research andInnovation Network (ERRIN) culture’ hasdifferent meanings across Europe. The research showed ‘scientific scientificculturalterm the whilst that activitiesarethriving, Europe? Whatdorespondents make themselves citiesofscientificculture? term ofthe vities organised diversity impactofthe andfunded?Whatisthe ofdifferent of parts across Europe. drivers? Whatare major Whoare mainactors? the How the are acti- was defining the to capturecharacteristics ofcitiesscientificculture systematically 2011 objective research ofthe onbehalfofERRINfor project. Theprimary PLACES the Tim Caulton presents findings of a the research projectthe summer of in conducted of citiesscientificculture characteristics the Defining United Kingdom Sheffield, Principal,Near MuseumIntelligence, Caulton, Tim change andasforums for innovation andactive citizenshipatlocallevel. asmaindrivers themselves for policymakingaspectsofcommunities,establishing in the education,how than they other are activeproviders actors ofknowledge andservices helpredefinethe as role ofsciencecommunicationinstitutions how partnerships these and sustainability, improved governance and citizen’s We engagement. willlookat urban development,with healthy cities, innovative economicdevelopment, environment local-leveleconomic agreements andconcern sciencecommunicationpoliciesdealing andregional stakeholders. localauthorities tions with Theserelations gowell beyond Throughout Europe, rela are long-term - sciencecommunicationinstitutions establishing innovationScience centres for andmuseums:Forums Coordinator, PLACES GomesdaCosta, Antonio Ecsite, Brussels, Belgium Speakers: munication policies. local policymakerswith stakeholders and other to develop long-term science com- cooperative relationships are sciencecommunicationinstitutions that establishing challenges facing cities.Thirdly, these concrete examples willbepresented onthe funding schemes, promotion andfuture conceptto elicitpublicparticipation, ofthe of different European actors onCitiesofScientificCulture: maindrivers, possible winning cities’ the proposals.porting captures Asecondstudy perspectives the objectivesthe citiesaimingforpractical ofthe titleand that strategies sup- involvementman CitiesofScienceandthe ofsciencecommunicationinstitutions, willbediscussedbasedonthreeinstitutions presentations. First, Ger alookatthe and socialdevelopment ofcities.Thisbroad ofsciencecommunication impact Science centres andmuseumsare economic,cultural becoming instrumental inthe Executive Franche, Director,Catherine Ecsite, Brussels, Belgium Convenor: 13:45 –15:15 SS NP - Challenges and opportunities ofsocial inclusion andopportunities Challenges room Black 13:45 –15:15 This iswhatthey say)... said(anddidnot ‘non-visitors’ aboutchildren’s hadto say museums,informal andleisure learning time. 2011 FRida& freD the several visited team to find neighbourhoods outwhatvisitors and andscienceeducationscene.How canamuseumaddress inclusion?Insummer arts borders, eightinternational With relevant socialinclusionis a highly Austrian topic inthe Access andinclusionatchildren’s unlimited? museums Visitors Museum, Graz, Austria ExhibitionEvaluation Manager, Hasted, Holly FRida&freD -TheGraz Children’s issuescouldbeaddressed.of these conclude museumsandsciencecentres were for ‘not us’. how some Iwillalsosuggest of ‘non-visitors’, problems Iwilloutlinethe peoplefaced inpractice to ledthem that unwelcoming places.Sowhat’s goingon?Drawingvery onresearch four with groups inclusive, littlehaschanged. For somepeople,museumsandsciencecentres remain a new problem. by attempts But despite museums and sciencecentres to bemore Social exclusion—the prevention insociety—is not ofsomepeoplefrom fullparticipation Social exclusion insciencecommunicationpractice King’s PhDstudent, Dawson, Emily Kingdom London,United College governance publicinthe ofthe ofsciencemuseums. participation prevent that barriers on the such new inclusion, andthe strategies to achieve structural own publicintheir governancethe isscarce. results Iwilldiscussthe of my research governance ofscience.However evidence include the sciencemuseumsactually that the of the view inwhichthe publicispart their visitors, andsupport scientific citizenshipof to connectcitizensto scienceandtechnology policydecisions.They aimto advance the Several role asplatforms they animportant andmuseumsclaimthat sciencecenters play governanceThe role publicinthe ofthe ofsciencecentres Andrea Bandelli,Sciencecommunicationadvisor, Amsterdam, Netherlands Speakers: how museumsandsciencescentres canbecomemore inclusive institutions. address issues in practice. these a The discussion session of will conclude with inclusively governed organisations, asunwelcoming organisations, andhow to centres andmuseumsare inclusive from institutions three different perspectives: As visitors andnon-visitors have to Thispanelsessionexamines say? science whether can sciencecentres andmuseumbeinclusive own intheir governance? Whatdo Why dosomepeoplevisitsciencecentres andmuseumswhileothers donot? How Haywood, King’sNaomi Kingdom London,United College Convenor: EI AU RE 31

THURSDAY 31 MAY THURSDAY 31 MAY 32 other science centers representatives science centers other to give pointof view. their Museumandraise speakers to the questions experience andask atnationalHistory Sharon willrepresent fieldofsciencecentres the andmuseums. She will refer to her Kingdom United Sharon Ament,Director Museum,London, Natural PublicEngagement, History interestingfor members. Ecsite experience willbeparticularly andexpertise rope (sciencetrucks, exhibitions, events multinationalgroup, …).Asatrue Schlumberger approachthis by giving examples of different in Eu- actions and projects in particular betweenbridges Universities, research andsciencemuseums.Hewillillustrate centers which innovation isakey factor target hasthe ofsuccessandconsequently to establish willexplainStephen Schlumberger, that world leaderinGeosciences,isagroup in Whittaker,Stephen Director ofCorporate Communication, SCHLUMBERGER, France intotechnical scientificand embark careers. a great numberofengineers to give young to the desire andthe generation to taste the cific project inChina. Franklin howgroup willunderline it isimportant fora employing examples ofdifferent projects basedinEurope especially buthewillalsorefer to aspe- worldwide. sciencemuseums andsciencecenters with Hewillgive severalpartnerships Franklin willexplain why Total group anditsfoundation are indevelopping interested Franklin Boitier, Technical communicationmanager, TOTAL, France project asciencemuseumorcenter. with into anyorganization, embarking andconditionsprior rules hasto respect somestrict as a European ESA, will also emphasize that Maria some institutions. with partnerships tion). Shewillillustratekey this relationship by andexisting commenting somepast nue to benefitfrom investments the Spacefield(Generalrealized in public/Innova - asoneofitsmaintargetsSpace Agency isto make sure European that citizensconti- willexplainMaria for how European sciencemuseumsare European important the cy, Paris, France Office,European Menendez,HeadofExhibitions&Images Maria - Space Agen Speakers: time issueswillremain debate. center ofthe inthe willbeanimated by arepresentativetations. Thispart ofamuseum. Spaceand will express pointofview, their raise express questions, frustrations their andexpec- session,representatives endofthe the topic. At ofsciencecenters andmuseums European someimportant which willbeconducted with groups specific onthis express experience. their Moreover, moderator the willgive result the ofasurvey which have a long experience of working science centers with and museum to tatives from two enterprises (international groups) andanEuropean organization credible way same public. toThe interest the session is to inviteof this represen- youthto the andwishto have key addressed issues,challenges andthemes ina to promote scientificand technical culturegeneralthe to publicandinparticular Some enterprises, andresearch institutions centres want, through sciencecenters, Alain Coine,General universcience Delegate, Parterns, Paris, France Convenor: spaceandsponsorship Time, room Green 13:45 –15:15 conference programme NP MC that create relationshipsthat sustainable between andvisitors on socialmedia. institutions willprovidevisitors. Casestudies hands-onadviceto designandevaluate strategies relationships quality oftheir with quantity andthe increase the helpsinstitutions both that andempowerengage different presentation visitors. Inthis amodelwillbepresented changes.an onlinevisitor continuously Different strategies are neededto attract, interest, relationship the between that istoanswer understand questions and these aninstitution as socialmedia?How doyou transform onlinepassers-by into anactive community? To How doyou relationships your buildlong-lasting with audienceonplatforms as volatile relationships onsocialmedia Sustainable Jasper Visser, Digital strategist, Utrecht, Netherlands plansto developsocial media,websites andhow At-Bristol online. own out their experiments. This session will talk about At-Bristol’s games and try play have site interactive ExploreBoth More mainAt-Bristol areas andthe where peoplecan also allows any webthe the sciencebehindsomeof visitor to findoutabout exhibits. TheExplore experienceMore abouttheir websitephotos, videosandstats inAt-Bristol. of tools, from socialmediato awebsite calledExplore More. Visitors canloginto find has developedAt-Bristol onlinerelationships visitors andnon-visitors with usingavariety Linking beyond spaceandtime HeadofMarketing,Sophina Jagot, Bristol, Bristol, Kingdom United At we usedto change ourprogramming approach. presentation willfocus ofouraudienceresearch intersection onthe andsocialmedia to makeand observations meaningthrough onlineandface to face programming. The andcitizenstogether to usedata scientists tive bloggingexperiment artists, brings that program extending ourwork over interac isamonth-long - spaceandtime.Experimonth to new programs we focusing toa pilot developed onscienceandart, apartnership programs to grow low audiencewith interestinscience.Inaddition asegmentoftheir ScienceMuseum ofMinnesota’sHear aboutthe to efforts usesocialmediaandnew Audience development 2.0 nesota, Minnesota, States United Ellenbogen, Kirsten Speakers: tions, ourvisitors web. andthe The sessionpromises alively relationship discussiononthe between- ourinstitu what is and can be done to get to know them. our audiences and connect with diverse around institutions world the willbring concrete examples andanalysis of we How dothen? resources? canwe outofthese most get the Experiences from and space.Butoncewe’ve website, profile, got the blog,the the whatshould The web anditssocialnetworks -they are ultimate tools to the reach beyond time networks, CapSciences,Bordeaux, France Responsible Caplet, forNathalie scientificandcultural resources /European Convenor: Let’s stay in touch 2.0 intouch stay Let’s room Purple 13:45 –15:15 AU Senior Director, Lifelong Learning, Science Museum of Min- sturdy exhibitssturdy designfor oftime:Smart test the Standing Yellow room breakdown ofexhibits, repair, ofexhibits. andmaintenance downtime exhibits.the ofthe Theframework focuses onthree dimensions:prevention of life timeofexhibits, which needto beconsidered resources whenoptimising to minimise frameworka conceptual isbeing developed, showing factors andprocesses the during for basis.Ithasbeenrunning daily ayear, currently andlessonswillbeshared. Further, work this ona adatabase hasbeendeveloped Experimentarium, sible. At to support needtoresourcesScience Centers optimise to keep asmany exhibits aspos- running ofresourcesExhibits: Optimisation COO, Larsen, Experimentarium, Hellerup, Denmark Hanne Haack development ofthe process.illustrate part ScienceCentre Copernicus inWarsaw.the Thisjointtalk ofdesignerandclientwill process of this first year ofuse andthe the exhibits in exhibition “Re: Generation” at productionconsidered the during process ofanexhibit. We willpresent analysis abrief have asturdy to imply appearance. necessarily does not Several aspectshave to be ture for successfulexhibitions, exhibits thus have Durability, to belonglasting. however, we continuedfunctioningofanexhibit seethe asakey talk, ofthis For purpose the fea- Exhibits: Reliability anddesign Gunnar Behrens, HeadofOperations, Archimedes, Berlin, Germany Designer, Kulawik, Dorota Copernicus ScienceCentre, Warsaw, Poland Speakers: ensure littleneedfor repairs andeasymaintenance. dover, remote control exhibits ofcomputer are –these measures someofthe that tainable design,useoftechnology,intelligent thorough documentation and han- ofdesigningexhibitionsmethods aimto reach that ambitious targets. these Sus- and make sure Thissessionwillpresent allwillrun smoothly? that concrete, tested What canwe do,before anexhibition iseven opened,to avoid such situations doesnot know creative what to do,andthe seum staff company isfar away. Your worst nightmare: The exhibits are broken, visitors the are frustrated, mu- the ConceptandResearch,Anna Schaefers, Archimedes, Berlin, Germany Convenor: 13:45 –15:15 EX TE DE Exhibiting timespans Blue room 13:45 –15:15 dinosaurs. used to convey deeptimein relation subjectsbound in deep time, for to other example, of ancient It humans will in also Britain. consider some approaches we have story the being consideredmethods currently to make timeeasierto comprehend whentelling sessionwilllookatdifferent oftime.Thisposter depths dealwith tions anddisplays andsubjectswe museum,manystories cover ofthe inourexhibiAs anatural- history vast timespansinexhibitions intime:Howdealwith Lost to Kingdom London, United Elin Simonsson,Interpretation developer (exhibitions), Museum, Natural History of timeinrelation evolution to the oflife changes. andgeological seven up presentto periods the day. In each there areperiod, references passing to the has undergone throughoutItprovides itshistory. a chronological dividedinto overview form combination of biology and geology,of evolution particular and the Earth the that Planet 2012 Life, which openedinFebruary .Itexplains uniqueness ofourplanet, the its MuseumofBarcelona, new ofthe concept exhibition permanent Natural ofthe History sulting from interaction the between environment the andlife forms. central Thisisthe processEvolution “natural the re just isnot selectionoforganisms”.- Itisaplanetary MuseuBlau(NHMBarcelona) atthe The biography Earth ofthe lona, Spain Anna Omedes, Director, MuseudeCiènciesNaturals de Barcelona, Barce- ownhave their history. allows visitors aUniverse to understand before atoms andgrasp that stars notion the the thisjourney stars, intimeultimately the first getting to reflectmakingup the matter them on take stars these leadingvisitorsideathat stars, to the the shape,evolve andchange. By always existed. alinkbetween Byestablishing lightandmatter, continuesin «genealogy» which like just Earth, life, the that they notion in timesothat the canunderstand hasnot asreference.cal» approach Earth Thisapproach the to objects,with takes visitors back To explain complexity the Universe, ofthe desScienceshastaken Cité the - a«genealogi Universe desSciences,Paris ofthe atlaCité The great story ,universcience, Exhibitionsmanager Maury, Patrick Paris, France France Botbol, Dominique Speakers: illuminating timespans? grasp such abstract notions? What do visitors absorbfrom actually installations to have sameperspective the oftimespans?From which are age visitors ableto to get regardlessinsight past, into the of time spans? Can we expect all visitors tion makers aware problem? ofthe Are visitors the interested ordothey want just museumsorarchaeologicalin dinosaurshows, history exhibitions. Are exhibi the - media andexhibits are usedto demonstrate great temporal for distances, example This sessionwillpresent examples to of attempts exhibit spansoftime.What huge mann, Germany DeputyDirector, Museum,Mett - Neanderthal Baerbel Auffermann, Stiftung Convenor: EX AU Head of Exhibition Project universcience, Department, Paris, 33

THURSDAY 31 MAY THURSDAY 31 MAY 34 Germany Museum,Mettmann, Museumeducator, Neanderthal Claudia Pingel, Stiftung Germany visitors the spaceandtimeforvisitors the ofexhibiting concepts their «time“. Museum ofVienna. Shewillpresent aproject gives that Natural youngat the History exhibits. Ottwillreflectthe Iris on reaction ofvisitorsthedidacticactivities to someof to involve groups allage various with interactiveof «timespans“andtry andmultimedia harder andcurators to imagine.Scientists to explain best dotheir abstract the subject for museum.Theobjectsstand single various timespans,hard to compare andeven ina More 100.000 than history of4.5billionyears ofEarth´s exhibits story the tell As timegoesby, time? domuseumsgive everybody’s enoughspacefor MuseumVienna, Vienna, Natural Ott, Museumspaedagogist, Austria Iris History modernity.surprising a time-wheelto helpvisitors perceive temporal their proximity, sametimetheir and the by timelineandmultimediaactuated amultiple-entry gallery, tools such asaportraits Gauls overof the 2000years, was clarified by rescue archeologists. We developed perception oftemporal from originating distance, successive biasedinterpretations by “GallicWars”. Romans Cesarinthe the in58-52B.C.,asreported Thedistorded goodat fighting andbanqueting. livinginhuttes, tribes They were alsoconquered by ging from general the perception French, amongthe they were primitive, rather wild What temporal separates distance usfrom Gauls,apre-Roman the civilisation? Jud- The Gauls:Socloseandsofar Exhibitiondeveloper, Blech, Vincent universcience, Paris, France designonceitwasconceptual putinto practice. what information they Ourgoalwas them. took home with to seewhatremained ofthe we asked two whether designofthe they conceptual them exhibits the understood and exhibits.use ofthe In aquestionnaire, we presentedvisit, toendoftheir visitors atthe exhibits. whetherdling ofthe visitorshow understand to make Our goalwas to ascertain we of tookvisitors’ note observation, Using a semi-structured reactions han- and their quo evaluation,status spans. In this we followed two separate lines of data-collection. We evaluated two exhibits from exhibition our permanent focusing on time and time perceptions oldandkindofold:Visitors’ oftime Ancient, very Kerstin Pannhorst, approach. ofthis opportunities context. JessicaBradford from ScienceMuseumwillreflectthe the on and challenges backward both them point, transport andforward intimeto explore widerhistorical the lives. Transforming events live immerse visitors inthe experience ofchange, andfrom this when technology andsociety converged, aboutsignificant to bring inusers’change is approached through ‘transforming events’, which illustrate singularmomentsintime proach of concepts time, tochronology content the change. and historical The gallery, ScienceMuseuminLondontakes Communication atthe Making Modern aboldap- communications timeinmakingmodern Approaches to Jessica Bradford, Content developer, Kingdom ScienceMuseum,London,United groups inanabstract ishard subjectthat to grasp. approach emotional andinteractiveof avery exhibits, challenge the to involve allage Kutsch from exhibition, “impuls-design”willpresentofthe concept the combination the surrounding phenomenaoftime.Annettequestions the HasselmannandMatthias exhibition «experimenta” atthe inHeilbronn,A temporary to answer Germanytries dimension fourth Anexpedition the Time: into Hasselmann,managingdirector,Annette Germany Erlangen, conference programme

Research assistant, Stiftung Neanderthal Museum, Mettmann, Research Neanderthal Stiftung assistant, perform experimentsperform themselves orwatch demonstrations ofexperiments. covering fieldsofphysics, the chemistry, biology and technology. may Participants cational in institutions Europe US show and the examples of such experiments practicalaudience. Inthis “PlaceduMarché” workshop, from partners many edu- science and technology. Doing practical experiments is one way to motivate this manyvertheless, motivated young in to peopleneedto engage beparticularly Natural sciencesandtechnology lives influenceourdaily inmany ways.Ne- berg GmbH,Heidelberg, Germany Heidel- HeadofLaboratory, undWissenschaft Jugend Fred Engelbrecht, Stiftung Convenor: The scienceofeveryday life room Orange 13:45 –15:15 activities andmultimedia tools ontopics relatedEuropean with research onhealth. discovery. Visit www.xplorehealth.eu andexplore protocols other as well asdialogue and schools to replicate anexperiment doneinareal labdoingresearch ondrug forded Xplore project. Health Itrepresents science centres anopportunity / museums atherosclerosis. Theexperiment protocol presented was developed EUfun- underthe biomedical research which focuses development of the study onthe against ofadrug transformation outabacterial inalabby howfollowingand learn to carry alineof How couldyou involve youngsters inanexperiment research? oncurrent health Joinus Take in aresearch onatherosclerosis! part Kingdom United Sarah Robinson, Project Mazzonetto, Marzia Manager, Ecsite, Brussels, Belgium lona SciencePark, Barcelona, Spain TechnicalRosina Malagrida, director ofsciencebusinessdevelopment, Barce- Want fun? to jointhe andendupinexciting experiments. instorytelling adventures start and Physics are presented foractivities in Chemistry kids from 4-8 years. Their great Dragon help from the the With characterskids andTundato learn. the Berta Bat, the easyfor way,in aplayful ofexploring lots with possibilities,itbecomesfunandvery young. realAndwhen whenthey the thing scienceforwith are very kidsispresented When weout want more children to start to have an interest in science, it is important Science, Dragons andBats Teacher,Anna Gunnarsson, NAVET, Borås, Sweden variousmaterials, craftof creativity. andlots materials experience.hout earlier Whilemakingachain reaction children willalsouserecycled will beprogrammed using a simple whichuser interface, children to use wit- can learn 11-15 age the make achain robots reaction the created with by Therobots themselves. monstration from workshop calledChainreaction. workshop Inthe children between to childrenthem TheFinnish andteenagers? ScienceCentre Heureka willshow ade- Robotics and programming are technologies we are facing day. every How to teach Programming Children for Pia Mäkelä, SeniorInspirer, Heureka -TheFinnish ScienceCentre, Vantaa, Finland Finland Matti Rossi, Director ofLearning, Heureka -TheFinnish ScienceCentre, Vantaa, Speakers: LE SS SA Education Manager, Centre for Life, Newcastle upon Tyne, Kua Patten, Director Exploratorium, -ExhibitServices, SanFrancisco, States United spectroscope we show away to teach children aboutwhatwe see. rainbow ultraviolet to the afew light. With easyexperiments and aself-madepocket reaches spectrum The optical from invisible infrared the colours ofthe lightvia the butlight. more Indeedthere isnothing colourful bright. lightisjust peoplethink, Most Pocket Spectroscopy e.V, Pirmasens, Germany Andreas Hecker, scientificandpedagogicalcoordinator, Dynamikum Pirmasens ingredients peoplewillprepare stylish a“scientific”and food. science, develope anew lab,using sciencelabequipment andnatural cuisine.Inthis ter, anew hasbeenusedto of cookinginwhich decribe term style chefs, the employing chemical transformation andphysical behindthe principles ofingredients into food. La- coined to identifyadiscipline,known sinceantiquity, investigates that andexplains the Why myonnaise sets or soufflé swells? In “molecular gastronomy”term the 1992 was Good Appetite! Lanfranco Director Masotti, ,Fondazione Marino Golinelli,Bologna,Italy Spagnuolo,Fondazione Marino Golinelli,Bologna,Italy Raffaella forms oflightingcanbeinvestigated. approach to energy. Wind powered sessionanddifferent inthe cars canbetested of technology such asFlettner-Rotor orlightbulbare usedto develop different aslightly in cooperation school the with ofeducationinHeidelberg. Examples from history the of technology)” which - wasPromote environmental developed history educationwith Technoseum -MitTechnikgeschichte Umweltbildung fördern (PupilsinTECHNOSEUM ofTECHNOSEUMThe contribution shows excerpts from project the Schüler “Sitec: im andlightbulbs Flettner rotors Arbeit inMannheim,Germany Anke Laboratory, Neuhaus, -LandesmuseumfürTechnik TECHNOSEUM und sides, we willshow mechanisms how onecan present underlying inalively manner. the (suitable for grade illustrates 6th andolder)that how lactose-free milkisproduced. Be- scopeofourworkhop the Within welactose-free willdemonstrate milk. anexperiment people affected by lactose intolerance wonder may how into regular milk is converted are approaches the food in modern production to circumvent causes. Not only these There are various causefood reasons may that intolerance responses. asvaried Almost mon onebeinglactose intolerance inabilityofbreaking (the down sugars found inmilk). Increasing numbers ofpeoplesuffer from food sensitivityandintolerance, com- most the DIY –Howproduce milk lactose-free to Karin Garber, Vienna OpenLab,Vienna, Austria before anunknown “contact” with person. andafter ofinfection status inanELISA their are testing then between participants people,the addressing asubject of strong relevance. SimulatingHIVinfections spreading andtheir present anexperimental approach how to attract young peoplefor natural sciences rous infections humansare exposed to allover world. workshop the Inthis we want to - dange Infectionsthe most still belong to (HIV) humanimmunodeficiencyvirus the with spreading andtheir Simulating HIVinfections delberg GmbH,Heidelberg, Germany Hei- HeadofLaboratory, undWissenschaft Jugend Fred Engelbrecht, Stiftung understanding. key Thelossofvisualityisthe have from result: to abstain seeing.Thesurprising to better overchargeties just visitors. Anew the form ofexplanation this gap. Thevisitors just fills planetariums and astronomical exhibitions. and quanti - distances enormous the Usually to explain amazingranges the to visitors ofoursolarsystem in try ofattempts A lot Touch Universe the GmbH, Heidelberg, Germany Petra Heidelberg Mohr, undWissenschaft Jugend HeadofExhibition,Stiftung makes which findathome. outofmaterials canbeeasily them be presentedway. inthis words. Sometimes right by usingthe just Ten bonuspointsifone memorable. Each outcomesare demonstration very Demonstrations can surprising with madeitmyself,Having Iknow! ments, Ljubljana,Slovenia Luka Vidic, Activities Activities Editor, Ustanova Hisa eksperimentov - The House of Experi - Putting research on learning into practice into onlearning Putting research Pink room 16:00 –17:30 BusinessBistro inthe Break Coffee 15:15 -16:00 in Science and Engineering (REESE)Programmes.in ScienceandEngineering by NSF’s Informal the Science Education(ISE)andResearch &Evaluation onEducation discuss current trends andfuture directions inresearch onteaching funded andlearning Sandra Toro isaProgram Director National ScienceFoundation. atthe Martell Shewill ProgramSandra Martell, Director, Arlington, States United development the to steer exhibition ofapermanent inTrento. experience ofconductingresearch, involving focus groups abroad with range ofages, her involvement sciencecommunicationprojects. shewillshare with her Inparticular, Trieste research ways willdiscusssomeofthe inwhich sheusescontemporary to inform Paola Rodari School from International ofAdvanced Medialabinthe (SISSA) in Studies Medialab, Trieste, Italy Paola Rodari, European projects andexhibitions manager developer, Sissa different facilitation approaches. SMM’s WebBuzz, the outcomesof spacewhichlearning 2.0learning the studied and programmes. Shewilldraw uponarecent project was that integrated into Science in Web 2.0environments. take Spacesthat museumbeyond the itstypicalaudience life-deep Herpresentation learning. willfocus onresearch aboutfacilitating learning Sheisimmersedof Minnesota. inexamining life-long, how life-wide to support and SeniorDirector isthe Ellenbogen forKirsten Lifelong ScienceMuseum atthe Learning nesota, Paul, St. States United Senior Director, Ellenbogen, Kirsten Lifelong Learning, Science Museum of Min- informalthe sector. way, shewilldraw outsomekey recommendations from research for practice within research two last published in the yearsstudies implications. In this and discusstheir important most willidentifysomeofthe Heather sector practitioners. work, Basedonthis vative project research to distill papers into readable for summaries useby informal King,aresearchHeather atKing’sLondon,isinvolved associate College inaninno- Kingdom King, Heather Speakers: and responding needfor to the research-led, evidence-based practice. researchinsight into makingsenseofthe literature, interpreting research results, to guidesciencecentre programmes andexhibitions. We tipsand willalsooffer tions, andconcrete examples ofhow research hasbeendirectly commissioned researchries ofcontemporary willbeoffered,- implica includingalookattheir academic research caninform practice inmuseumsandsciencecentres. Summa- This sessionwillexplore andexplain how key ideasandfindingsemerging from Researcher, DeWitt, Jennifer King’s Kingdom London,United College Convenor: RE AU Research Associate, King’s London, London, United College 35

THURSDAY 31 MAY THURSDAY 31 MAY 36 that Tekniskathat displays. Museet normally work exhibitionsdaily with to provide amore sensualtouch relatively to the hard objects more inthe scienceandtechnology andalsoto useartists connections between art, inSweden for hasbeeninitiated Theaimisto show wounderful Art purpose. the this close relation to scienceandtechnology. A collaboration MuseumofModern the with museum.Alsofrominto the 2012 a there willbeseparatewith for just galleries art niska Museet process are middleofthe inthe to implementaseparate sciencecenter Whathappendifyou galleries. Tek combineallthree ofthem? orart science center scienceandtechnology fit together? Many are museum, institutions either How canart, Teknorama Museumof Science&Technology), (National Stockholm, Sweden Daniel Wetterskog, HeadofEducation,Exhibitions&Program, Tekniska Museet - visitor andleadto anenrichingment inthe cognitive, perceptual, cultural experience. andsubjectsto beconveyed themes the - engage anemotional trigger soto speak) that exhibition unity wholeness and (the createaesthetic a theatrical as an embodiment of of objects/exhibits, exhibition juxtaposition andembeddednessinthe their design,can a«Gesamtkonzept» that postulates oftexts/labels, style types in regard literary to the designandmusic-asatool forstage creating immersive exhibition experiences. It which acting, conceived «Musikdrama» the (musictheatreasaunityofpoetry, concept) investigatesThis sessioncontribution Richard Wagner’s «Gesamtkonzept» ideaofthe - tung Deutsches Hygiene-Museum, Dresden, Germany CuratorColleen Schmitz, ExhibitionandRegistrar’s andHeadofthe - Stif Office, Speakers: visitor throughand guidethe atransformation. kind ofcultural creates that institutions andimmerse asynthesis visitor into the flow Richard Wagner. Thevisitor experience helpofexhibits the with from isstaged all from Zoo’s, fish from aquariums etc. the GesamtConcept, inspiredWe callit by fromartifacts from museums,livinganimals technical museums,piecesofart art tutions: Sciencecenter hands-onexhibits, from artifacts museums, natural history This sessionwillpresent ideaofmixingexhibits the from allkind ofcultural- insti Høeg,ExecutiveAsger Director, Experimentarium, Hellerup, Denmark Convenor: GesamtConcept the with Transforming visitors room Black 16:00 –17:30 conference programme EX SA CO - environment. taken reflect periods andhelpthem placeinother the on the humanimpact on experiences alsoallow visitors to learn about environmental have changes that visitors exhibitions,their offering real experiences from ancient times. These ancient of how sciencecentres handlepalaeontology andarchaeology topics intheir nologies to catch publicattention. Thissessionwillhighlightspecific examples palaeontology and archaeology, using modern exhibitsmethods, and new tech- Some sciencecentres andmany museumsrun naturalexhibitions about history Kingdom United Sharon Ament,Director Museum,London, Natural PublicEngagement, History Convenor: Ancient topics in modern times inmodern Ancient topics room Green 16:00 –17:30 is not the samesensitivityto classicknowledge. the is not from different backgrounds, orcomingfrom ofallages different where countries there ofknowledge bycorpus translating by can beunderstood itintothat visitors languages ofAncientPompeii.and management project Theaimofthe isto promote massive this aiBeniArcheologici»,tendenza government the incharge agency protection ofthe Pompeii. new Citta della Scienzaisrunning projects incollaboration «Sovrin- the with ofancient Over years, hasbeendeveloped the astudy history andthe ruins onthe ofPompeiiExhibition project site archeological inthe Italy Naples, Lipardi, ExecutiveVincenzo Committee, Fondazione IDIS-Citta dellaScienza, families andschool groups through amixofallkindmediasandnew technologies. taining mannerofeducatingandinforming. Ithasproved appealto to beofenormous It hasdrawn crowds Toulouse inboth andParis andhasbeenacclaimedfor itsenter TheInvestigation. session,Iwillpresent exhibition Inthis the kind ofinstitution. Prehistory: topic are stored Museumbecausecollectionsaboutthis inthis usually a Natural History ancient timesin a science centreDealing with isareal challenge. It is probably easierin Fromto fieldofancient times the (re)construction work exhibition, Francis Director, Duranthon, MuseumdeToulouse, Toulouse, France color ofafeathered-dinosaur placental mammal. earliest andthe to updated incorporateregularly recent finds the museum,likeby the restored plumage inauguration exhibition in2003, the hasenjoyed andhasbeen popularity consistent fascinatingof the through Sinceits remote ages. geological the oflife stories onearth Prosperity ofDinosaurs, TheEvolution ofAncientMammals,showcasing records the ofLife as The Origin themes Evolution, andEarly TheEvolution The ofInvertebrates, curatedfossils, apaleontology exhibition MuseumofNatural Beijing onsuch History Fossils tangible evidence constitute evolution prehistoric ofthe oflife. itsexquisite With HallofPaleontology inthe The wordless life chronicleofprehistoric Meng Qingjin,Director, MuseumofNatural Beijing History, China Beijing, Speakers: NP - Nathalie Puzenat,exhibit developer,Nathalie universcience, Paris ,France Owain Creative Davies, Director, Techniquest, Kingdom United Cardiff, Netherlands Content Manager, CoDesign,Amsterdam, Hamstra, NorthernLight Esther Aude Lesty, exhibitions designer, Cité del’espace,Toulouse, France Speakers: mixed groups will work orproblem onaquestion together related to acasestudy. nals (especially juniors) to share points of view their on an equal footing. Several niors) to rethink ourways ofworking. Itwillalsoallow two these kindsofprofessio- aspectsof experience best session willcouplethe (seniors) andinnovation (ju- juniors asmessengers ofinnovative ideaswhich canhelpexhibitions evolve. This seniors couldbeseenasrepresentatives and andefficientmethods ofestablished The sessionwillmixjuniors andseniors from various exhibitionthese fields, fields.In Iara Exhibitionsdesign,Cité del’espace,Toulouse DosSantos, ,France Convenor: 16:00 –17:30 exhibitions experienceMixing itup:Sharing improve to room Purple EX Science centres as spaces for innovation asspacesfor Science centres Yellow room 16:00 –17:30 a platform for workshops, prototypes testing andevents. innovationsthe willbesparked visitor. more the indialoguewith The IdeaSmithy willbe are Heureka beingborn. partnerships willexpand by building an«IdeaSmithy» where to create somethingtunity for unique for parties audiences.Now, both the new kindsof Finland, celebrating its150th anniversary. Thesekindsofanniversaries offer anoppor have resultedthat ininnovative exhibitions like Mintof the aCoin»plannedwith «About Heureka, TheFinnish sciencecenter, hashadasuccessfulchain partnerships offruitful partners for Companies The Finnish honeymoon casehistory: Vantaa, Finland Mikko Myllykoski, Experience director, Heureka -TheFinnish ScienceCentre, remarkable facility toresearch disseminate results andpromote innovation region. to the the dedicated to researchthe hall specifically sector in region. Itisa the industrial and or devices they that are developing. CapSciencesrecently renovated anexhibition corporate to experiment institutions andevaluate innovative usabilityofthe the services ofaccessible andefficient conception toolsdesigned to help tise inthe research and benefits. Through collaborative research projects, Cap Sciences has developed exper ofitsprojects. stage tners atanearlier Cap Sciencesgenerates socialandcultural new approach focused integration onthe ofpublicandprivate organisations aspar Cap Sciencesisbecomingaplatform for regional innovation asitisimplementinga regional for innovationCap Sciencesasplatform Alaux, Director,Bernard CapSciences,Bordeaux, France technology exhibit. into a visitor-friendly face unexpectedthe in difficulties,especially challengingimplementation ofprofessional featuring ultra-slow pictures. motion Theproject we hasbeenasuccessalthough hadto have co-developed involved aninteractive audiovisual in the industry exhibitstart-up propose ofaproject casestudy to discussthe inwhich andasmallinnovative ourteam to develop new exhibits illustrating technologicalactive innovation way. inavery We privatewith companies (and universities), we have experienced collaborations aiming Pass strategy about3years ago.Regarding anew initiated partnership partnership Exhibit co-development aninnovation with company d’Aventures -SCRLFS, Scientifiques Frameries, Belgium Laurence Muller, Head of exhibitions and cultural engineering, PASS - Parc Speakers: CapSciencesfromtifiques, Bordeaux and Heureka from Finland. Europe East South the project BelgianParc the SEESCIENCE, d’Aventures Scien- innovation private focus sector willbethe session.Examples ofthis willinclude: discussion onhow to create cooperative modelsbetween sciencesentres andthe sciencecentresthat are spaces for innovation? Examples ofcooperation and asactivethem subjectsinshapingourcontent? Dowe convey to ouraudiences tutions, etc.)? Dowe gobeyond treating aspotential partners sponsors by inviting How dosciencecentres innovation the linkwith sector research (companies, - insti Barbara Streicher, Executive Manager, ScienceCenter Netzwerk, Vienna, Austria Convenor: NP SS TE - - - 37

THURSDAY 31 MAY THURSDAY 31 MAY 38 stirring thoughts amongmuseumsprofessionals. thoughts stirring innovativetion andthanksto their couldalsobesuitable for andstructures, principles as new means of collectingand disseminating informa could serve that Agent) Center - card portfolio game) androlesdeveloping (Science anumberoftools (e.g.service In order possiblerole to enhancethe ofsciencecentres ofinnovation, ascatalysts itis nature practicaltions the andthe ittakes that content whenreferred to sciencecentres. role needto enhancethe culturalthe that inpromoting actors canplay innovation, ques- transformationthe ofsociety. TheSEEScienceEuropean project, which from originates Innovation isachallenge: acomplex andsensitive issuerelated development to the and ofinnovationSEE sciencecentres ascatalysts Caola,HeadofinternationalMUSE.MuseodelleScienze,Trento, affairs, Antonia Italy conference programme to discuss the roleto discussthe new the within institutions Europe oftheir 2020framework.g. on somenew fundingprogrammes andprovide for participants opportunity the workshop we aim to give new an insight on the objectives EU, of the information post-2013, Horizon 2020.With two willbethe this presentations, andashort new Framework Programme for Research andInnovation, willalsobeintroduced sations involved strategy insciencecommunication,this iscalledEurope 2020.A The European haslaunched Union anew strategy work the impacts that oforgani- nal MuseumofScienceandTechnology Leonardo daVinci, Milan,Italy Director Xanthoudaki, Maria ofeducationandinternational relations,- Natio Convenor: Science centres and Europe 2020 andEurope Science centres Blue room 16:00 –17:30 strategy will have for sciencecentres andmuseums. programmes and to provide regarding somethoughts Europe the impactthat 2020 the will aimto make you familiar to give EU terms, you the with someinformation onfunding implicationsfor potential their ourstrategies, ouractivitiesand future targets. We newthis era? Thepresentations elements relevant aimto identifythe to ourfield and newand museums. Whatdothese aimsmeanfor Where ourinstitutions? dowe fitin sevenon the EU‘flagshipinitiatives’ eyesthese are the as seen with ofsciencecentres and climate/energy - to be reached by 2020. has set five ambitiousobjectives -onemployment, innovation, education,socialinclusion Europe European 2020:the Union’s growth strategy for coming decade.TheEU the Europe 2020.Whatisit? Netherlands Aliki Giannakopoulou, External relations, science center NEMO,Amsterdam, ponsible research andinnovation and societal throughout engagement programme. the The Commission’s proposal for 2020 highlightsres aregulation Horizon - establishing have ajointresponsibility to provide solutionsfor right the European the challenges. research inaco-buildingmodethe engaged andinnovation process. Allstakeholders Europe 2020challenges betackled canonly effectively ifallsocietal actors are fully Challenges? societal actors to themselves determinewhether correct answers are brought to future ensure replies that for willbeadequate Infact, Society longrun? inthe whobetter than followingthe fore: cometo the questions How to address future How Challenges? to cietal challenges which with Union background, willbeconfronted. the this Against the so- EuropeIn the Commissionhasdefinedandlisted 2020Communication,the pean Commission,Brussels, Belgium andGender, Ethics HeadofUnit, Gilles Laroche, Research andInnovation, Euro - Speakers: SS The session focuses targets on these and What constitutes interactivity? What constitutes room Orange dazione IDIS - Città della Scienza, Naples, Italy dazione IDIS-CittàdellaScienza,Naples, Responsible Campanino, forMario ScienceEducationandCommunication,Fon - Center, Mechelen, Belgium Patricia Verheyden, Experience director, Technopolis, FlemishScience the Tyne, Kingdom United Ian Simmons,ScienceCommunicationDirector, Centre for Life, Newcastle Upon Oslo, Norway Jan AlfredOsloScienceCentre, Manager Andersson, Norsk Teknisk Museum, Kingdom United New MediaDeveloper,Anne Prugnon, Museum, London, Natural History Germany Bradke, DirectorMichael andDriver, MobilesMusikMuseum,Duesseldorf, Kingdom gham, United Clara Lim,Interactive andTemporary ExhibitionsManager, Birmin- Thinktank, Mann,ChiefExecutiveJudith Officer, GmbH,Cologne,Germany Effektschmiede Ian Russell, Director, IanRussell Interactives, HighPeak, Kingdom United Ed Sobey, Outreach instructor, Technichus, Redmond, States United Speakers: question. important aim isto alively, stimulate ‘reverse participative, highly session’ onanextremely panelandvote the content with to acceptorreject whatwas presented. The each speaker presents timed) ‘statement’, (strictly their willdiscuss the participants ractivity? Canold-fashioned exhibits glass-case sometimes beinteractive? After interactive exhibit do we be didactic? How allow often didacticism to spoil inte- Which ‘immersive experiences’ couldbeconsidered interactive? Shouldevery interactiveIs every exhibit ‘hands-on’? hands-on exhibit Isevery truly interactive? bitions, Museon,TheHague,Netherlands Okkersen, HeadofDesignandProductionsMaarten &Project- ofExhi manager Convenor: 16:00 –17:30 DE EX LE

of the AirFranceof the agency front19:15in At MétroStation, Jean-Jaurès• Boulevard the Strasbourg: to next road,side ofthe Congress adjacentto the Centre 19:15: At • shuttles: Ecsite There for willbetwo pointsofdeparture Wallon. GalaDinneratStade Center to the Special Ecsite shuttle transportation will beoffered from Pierre the Baudis Congress Wallon”. Donot take number16 the to “Sept-Deniers”. therePlease note: are two number16 correct buses–the busislabeled“Ernest- busnumber16then “Ernest-Wallon”. Metro Ato «Marengo orMetro Sncf»station Bto Caffarelli” “Compans station, Access info: 31022 Toulouse Minimes BP 42354 114, desTroènes rue Wallon ”Ernest Stade “ Address: at the Ernest Wallon Ernest rugbyat the stadium Gala Dinner 20:00 -23:00 Boulevard Lascrosses,Boulevard in front of Hotel Mercure Compans , same , Compans MercureHotel of front in 39

THURSDAY 31 MAY conference programme

09:00 – 10:00 10:00 – 11:15 10:00 – 11:15 10:00 – 11:15

Pink room Red room Black room Green room

Keynote lecture: Time to bridge the gap: Making collection Science centres and the legible city Breaking gender barriers Future Cities objects interactive FRIDAY 01 JUNE 01 FRIDAY JUNE 01 FRIDAY SS ME TE EI LE Speaker: CO DE EX Convenor: Convenor: Carlo Ratti, Professor, Queensland’s 2009 innovator in residence, director, SEN- Convenor: SEable city laboratory, MIT, Massachusetts , United States Eli Kuslansky, Chief Strategist, Unified Field, New York, United States Sheena Laursen, Director of International Affairs, Experimentarium, Hellerup, Future Cities Patricia Verheyden, Experience director, Technopolis, the Flemish Science Cen- Legible Cities is a trend where the virtual world of image and data is overlaid on Denmark The real-time city is now real! The increasing deployment of sensors and hand-held ter, Mechelen, Belgium the physical world of environment, structures and vehicles. In Legible Cities, inhabi- Sometimes an exhibition or a programme of activities seems to attract more of one electronics in recent years is allowing a new approach to the study of the built How can institutions overcome barriers between curatorial and interactive exhibit tants, through sensors, displays, visualizations, and installations get access to data gender than the other. What can we do about this? Initiatives taking place across environment. The way we describe and understand cities is being radically trans- departments? How can we move beyond ways of thinking that prevent us from to redefine their experience of the city in space and time. As science centres deve- Europe are shining light on this important issue for science centres and museums. formed - alongside the tools we use to design them and impact on their physical considering objectives and interactions as a community? What are the practical lop new models of engagement, expand their audience and enhance their rele- They are exploring ways of attracting visitors of both genders to our exhibitions structure. The presentation will discuss these changes from a critical point of view challenges involved and how can they be dealt with? Each of our speakers will vance, legible cities offer science centres a channel of engagement, new content and activities, and designing materials that respond to the diversity of our potential based on the work of the SENSEable City Laboratory, a new research initiative at briefly present a different approach to this challenge. distribution, and greater public awareness. The question is - are these the societies audiences. This session offers examples of how exhibitions and programmes have the Massachusetts Institute of Technology. we want to live in and what role should science centres play? been developed to address the gender issue. We will share lessons learned and Speakers: address questions yet to be solved. Speakers: Speakers: Ian Russell, Director, Ian Russell Interactives, High Peak, United Kingdom Small, physical interactives as ‘add-ons’ to displayed objects José-Carlos Arnal, Managing Director, Fundación Zaragoza Ciudad del Cono- To almost any museum object display it is possible to add a physical interactive fea- cimiento, Zaragoza, Spain Marie-Agnès Bernardis, Project manager, universcience, Paris, France ture that clearly relates to the object, attracts, engages and holds people’s attention Open data, digital public space and new century cities. The Zaragoza Milla Digi- What about a gender reading of some Universcience exhibitions? and directs people’s attention to it. There are also ways to communicates an important tal work in progress Do you encounter gender stereotypes when visiting a museum? What role do the principle relating to the object, broaden its appeal to different target audiences and The city of Zaragoza launched some years ago an innovative urban development pro- museums themselves play in these representations? A study is being conducted at Uni- enhance multi-level engagement of family groups. Various examples will be illustrated. gram devoted to created a «digital district» in the land recovered from former railway verscience to answer these questions, improve the current situation and actively react to uses: Milla Digital. While the business and real estate development has stalled due to these representations, Groups of experts in gender issues, members of NGOS promo- Paulo Mota, Reitoria da Universidade de Coimbra, Coimbra, Portugal the crisis, other projects have made progress in the road to create new environments ting women and master degree students in sociology carried out an analysis focusing Using museum objects in interactive exhibitions involving citizens in the phenomenon of digital city. Digital Water Pavilion offers a new on gender issues in various exhibition spaces. Marie-Agnès Bernardis will give some The Science Museum, Coimbra University has been dealing with the issue of using mu- type of public space flexible, programmable, accesible and responsive to the presence examples on the first outcome of this research. seum objects in interactive exhibitions. It has been a continuous challenge to find good of people. Next step will be Etopia. a center to make digital city more readable, inclu- solutions to provide visitors with an environment dealing with concepts and objects. sive and open to entrepreneurs. Anne Marie Bruyas, International Projects and Relations, Fondazione IDIS - Città Anne Prugnon, New Media Developer, Natural History Museum, London, della Scienza, Naples, Italy United Kingdom Katherine Goodall, Director of Institutional Advancement, ASTC, Washington, Showcasing the TWIST exhibition Innovative object interpretation United States Anne Marie from Città Della Scienza will showcase an exhibition developed by par- The Science Museum, London, is working on a new object-rich gallery, with the ambition Kate Goodall will present two opposing views of Legible Cities, one in support of the tners within the TWIST project celebrating female scientists and challenging people’s ste- to have innovative object interpretation, including objects within showcases. Some will argument that this is a trend that science museums should be on the cusp of, and that reotyped biases. The exhibition module, displayed in the seven science centres, includes be done through digital interactives, some through mechanical or digitally enhanced moving beyond their walls in this way is essential to the future of the field, with the other a European and multilingual database to convey positive role models and a virtual pup- mechanical interactives. The collaborative processes between all involved parties will view being that this is not part of science centre’s core mission and operations, and pet that engages the public in dialogue on gender stereotypes. Some feedback on this be outlined. would detract from their more substantive work. new communication tool will be reported during the session looking at the experience of project partners with visitors. Jan Alfred Andersson, Manager Oslo Science CentreNorsk Teknisk Museum, Oslo, Norway Trent Lethco, Associate Principal, Arup, New York, USA Nathalie Caplet, Responsible for scientific and cultural resources / European Making a display of old scientific equipment interactive Trent Lethco is an Associate Principal with Arup’s Transportation Planning Group in The Norwegian Museum of Science, Technology and Medicine just opened a new New York. He has over twelve years of experience working in New York, San Fran- networks, Cap Sciences, Bordeaux, France exhibition on the history of Science in Norway. Fine examples from the collection of cisco, Chicago and Los Angeles. He has led transportation planning projects both Promoting scientific and technical training and careers for girls scientific apparatus are integrated within interactive replicas. Will the public understand large and small, most of which emphasized multimodal transportation solutions and For eight years, Cap Sciences has been involved in promoting scientific and technical what they can and cannot do? How will this interactivity influence the way people move sustainable street designs. Trent’s areas of specialization are Transit Oriented Develop- training and careers for girls. For this year’s 20th anniversary of the girls’ scientific and around the exhibition? Do they behave differently in such an exhibition, compared to the ment (TOD), multimodal corridor studies, downtown master plans, transportation policy, technical vocation award, we suggested 20 different subjects to the press (sexism in science centre or an ordinary gallery of artifacts? and funding issues. He is the Arup project lead on Innovate Oakland, a Legible City’s toys, initiatives within different professional associations to attract more girls, people project that he will present as a case study on. to interview, etc.). You will hear about all these and a potential future project to reach Alexey Zemko, Director, AZPI Electronics, Moscow, Russia much younger children. Hands-on models, multimedia and artifacts in a corporate museum How could a corporate museum communicate the company’s history, the science of its product (natural gas) and key features of its technological processes most efficiently in a tiny area (220 sq. metres)? The solution was to balance the best combination of 40 collection objects (artifacts), modern multimedia and hands-on exhibits. 41 conference programme

on new projects in the region. A successful and long-standing collaboration requires a 10:00 – 11:15 10:00 – 11:15 10:00 – 11:15 better mutual understanding and a strong dialogue between members. The proposal is to launch Summer Schools for actors in science communication from both shores of the Purple room Yellow room Blue room Mediterranean. The objective is to reinforce their capacities of development, but also strengthen dialogue among institutions to build a growing community of actors in the Communicating the science of climate change Multimedia guides and smartphone applica- Science centres and times of change in the region and maximise their potential impact as agent of change for society. tions: Usability and accessibility Mediterranean FRIDAY 01 JUNE 01 FRIDAY JUNE 01 FRIDAY SS TE Convenor: EI NP SS Convenor: Convenor: Svein Anders Dahl, Chief Executive Officer, VilVite, Bergen Vitensenter AS, Bergen, Norway Helen Petrie, Professor of Human Computer Interaction, University of York, York, Brigitte Coutant, Director of national and international development, univers- How can we produce enough food for the planet’s population? How can we United Kingdom cience, Paris, France save the forest and the sea to ensure the bio-diversity? How do we cope with Multimedia handheld guides and smartphone applications offer many new possi- A new age of hope for empowerment across Mediterranean countries has begun the expected sea level rise? How can we supply the world with enough energy? bilities for interaction between audiences and science museums -- prior to, during which is inspiring social mobilization elsewhere, including in Europe. The session The science of climate change is extensive and multidisciplinary and therefore and after a visit. To make the best use of these new technologies we need to will reflect on how science centres are part of this transformation. Institutions from not easy for any science centre to tackle. Science centres can, however, play an understand how they work for audiences in terms of usability and total user expe- both sides of the Mediterranean will illustrate through concrete examples of pro- important role in keeping the public focused on these issues. In this session we will rience. Not only do multimedia guides and smartphone applications need to be grams, projects or activities, how they contribute to a sustainable and inclusive look at how three science centres are approaching climate change. designed carefully to meet the needs and preferences of disabled and older economic development in the Mediterranean. The session will also look at how audiences, but multimedia can also be used to overcome some of the difficulties science centres advance the democratization of science in their country, facilitate Speakers: encountered by these audiences. This session will present a range of views that dialogue among communities, promote the advancement of women, and how explore the accessibility, usability and user experience of multimedia guides and they foster knowledge and innovation about specific scientific issues in the Medi- Nils Petter Hauan, Head of Development, VilVite, Bergen Vitensenter AS, Bergen, smartphones for both mainstream, disabled and older audiences. terranean such as environment and energy. Norway Combining exhibition and computer gaming to communicate the CO2 issue Speakers: Speakers: The “Antilantis, Age of Engineers” project is a game dealing with the challenges of energy supply and climate change. It uses the science centre exhibition as a board Christopher Power, Ernesto Paramo, game. A computer game leads users through a learning experience where they have Lecturer in Human Computer Interaction, University of York, Director, Parque de las Ciencias, Granada, Spain to consider the demand for energy, ways to reduce the demand and explore the pos- York, United Kingdom Now is the time. Contributions for cooperation in the Mediterranean sibilities and dangers of geo-engineering. The mission is to supply the new continent, Kamal Othman, Department of Computer science, University of York, York, The «Parque de las Ciencias» in Granada is dedicated to cooperate with similar pro- Antilantis, with sustainable energy. Cellular phones are used as interface between the United Kingdom jects, especially in the Mediterranean area. The staff training, exchange of manage- exhibits and the computer game. ment experiences and best practices are effective instruments in the service of common Marcus Weisen, Director, Jodi Mattes Trust, UK interest. But also the exchange of heritage items for exhibitions in common projects can Nathalie Puzenat, Exhibit Developer, universcience, Paris , France also be a bright way to work together. Cooperation is sustainable only if both parties Marie-Christine Hergault, Curator, universcience, Paris, France consider it really useful. The ocean, the climate and us - or how to exhibit climate change? Gabriel Picot, Exhibit Developer, universcience, Paris , France It is a fact that climate change is caused by human activities. And yet this change affects Hoda Elmikaty, Director, Bibliotheca Alexandrina ALEXploratorium, Alexandria, Egypt the ocean, an important climate regulator. We must anticipate and, in order to adapt, Hoelle Corvest Morel, in charge of accessibility for visually impaired persons, it is better to understand the ocean and its role in climate change so we are able to universcience, Paris, France The Spring of change implement feasible solutions that are acceptable to exposed populations. The Cité des The Mediterranean basin is undergoing drastic changes on a political, economic and Sciences exhibition deals with this intimate and fragile relationship between climate, the social front. The South of the Mediterranean is witnessing a major transformation that ocean and us. The exhibition focuses on three themes: the ocean influences the climate, will affect generations to come. Science should be at the forefront of these transforma- the ocean is changing and adapting to change. In this session, I will report on the tions, capitalising on the moment to raise awareness about the importance of mains- museographic and scenographic choices we made to address this big issue of climate tream science in decision making on all levels and sectors. It is the role of formal and change. I will outline how we have chosen to portray science in progress as well as the informal science educational bodies to be actively engaged in the dawn of this new era. uncertainties that it holds. Maya Halevy, Director, The Bloomfield Science Museum Jerusalem, Jerusalem , Israel All included Michal Piadlowski, Younger specialist, Copernicus science centre, Warsaw, Poland The demonstrations that swept up young Israelis during the summer of 2011 marked a Box with the climate turning point in our society. The struggle was focused on the economic gap, searching The «Box with climate” is a set of ten simple experiments produced by the Copernicus for paths towards change. Informal science education institutions have a unique oppor- Science Centre for the Ministry of the Environment as a part of the “Partnership for tunity to play an important role, moving the obstacles from all sectors. The Bloomfield Climate” programme. The main issue for the package is to draw interest from students Science Museum in Jerusalem took this role and developed a wide spectrum of pro- in climate and climate change. Kits were distributed at workshops for science teachers. grammes, with sensitivity towards those who are excluded, like Ultraorthodox Jews, During these sessions, multidisciplinary groups of teachers were able to try out all expe- Arabs from East Jerusalem and girls from all sectors. riments and work out possible usage of the boxes. After several months we measured the effects of work during live interviews with teachers. Vincenzo Lipardi, Executive committee, Fondazione IDIS - Città della Scienza, Naples, Italy 42 Empowering actors of science communication in the Mediterranean 43 In this era of change in the Mediterranean, ECSITE and NAMES are working together conference programme

10:00 – 11:15 11:15 - 12:15 12:00 – 13:15 12:00 – 13:15 Orange room Children’s Conference Poster Presentation Black room Green room

Hands-on approaches to math Pierre Baudis Saint Exupery Foyer Cultivating scientists of the future From research and evaluation to informed Every year, Cité de l’Espace organizes the “Children’s scientific congress” which exhibit design FRIDAY 01 JUNE 01 FRIDAY JUNE 01 FRIDAY brings 150 ten year-old-pupils from Toulouse to participate as real researchers. OU LE SS The congress proposes 20 short sessions on an annual theme (for example, SS LE “Exploring Mars” in 2012), including poster sessions, plenary conferences and RE EX AU Convenor: oral presentations which are made by the pupils themselves. They are helped in Convenor: designing their presentations by Toulouse University PhD students. This initiative is Convenor: Noel Jackson, Head of Education, Centre for Life, Newcastle, United Kingdom supported by the French Ministry of Education and the City of Toulouse. Anne-Marie Bruyas, Responsible for International Relations, Fondazione IDIS - Mathematics is an intriguing science yet it is usually dismissed as tool by the nume- Città della Scienza, Naples, Italy Sally Duensing, Visiting Professor and Museum Consultant, King’s College rate and as boring by the rest of the world. But the time is right for maths to take At its heart, science is a practical, hands-on subject. Scientists must explore, test, London, London, United Kingdom their rightful place in the world of science communication. In this session, science experiment and investigate over time and across nations to gain new insight into Three case studies will explore applying research and evaluation insights into exhi- communicators who regularly explain maths share some of their favourite hands- the workings of humans and the planet. However, exciting career opportunities bit design. Analysis will cover unexpected outcomes as well as intended aims to on activities. The presenters are determined to demonstrate that maths are relevant, 11:30 - 13:30 in science are not always conveyed in the way science is taught in school. In highlight the tools and theories applied in a variety of environments. Presentations creative, challenging and above all, fun. particular, the practical science in schools often lags behind the amazing and will look at how visitors sometimes surprising ideas about ancient man are enligh- Pink room intriguing work happening in science labs and universities. This session looks at tening the form of a new exhibition on ancient humans; how measurement is being Speakers: this challenge and its implications. applied in the design and development of a new exhibition in development on Ecsite Annual General Meeting testing and measurement; and some unexpected results revealed by research and Ed Sobey, Outreach instructor, Technichus, Redmond, United States Speakers: evaluation studies of exhibits designed to promote visitor inquiry. Michael Bradke, Director and Driver, Mobiles Musik Museum, Duesseldorf, The Ecsite Annual General Meeting is open to all conference delegates. During Germany Ana Noronha, Executive Director, Ciência Viva, Lisbon, Portugal Speakers: the meeting, Ecsite full members will vote to elect the board of Ecsite for 2012- Scientific Research Internships - inspiring secondary school students Anna Gunnarsson, Teacher, NAVET, Borås, Sweden 2013 and a report will be presented on Ecsite’s activities in 2011-2012. Ciência Viva promotes internships in scientific laboratories for secondary education Elin Simonsson, Interpretation developer (exhibitions), Natural History Museum, students during the summer holidays. Students work in research laboratories, where they are given simple scientific tasks in a research group. The aim is to give them a clear idea London, United Kingdom of the reality of research, in topics as diverse as mathematics, biotechnology, robotics What did they eat? Shaping an exhibition about ancient humans or cancer research. Several of the best Portuguese scientific institutes participate in this Evaluation is an important part of exhibition development, particularly during the early initiative on a regular basis, and both students and researchers find it a very positive stages when results can make a real difference in shaping the exhibition. In this session, experience. This initiative now involves some of the best scientific institutions across the we will look at a work-in-progress case study. The Natural History Museum is deve- country and more than 9000 secondary school students have had the opportunity to loping an exhibition about humans in ancient Britain. Findings from recent evaluation participate since 1997. highlighted that these audiences could not distinguish between 500,000 and 50,000 years ago, and they perceived these humans as unintelligent grunting cavemen. But, they were also deeply curious about their ancient relatives. As well as looking at the methods Penny Fidler, Chief Executive Officer, The Association for Science and Discovery 11:15 - 12:00 I Business Bistro used, the presentation will show how these findings are shaping the development. Centres, Bristol, United Kingdom Coffee Break A creative, curious and energetic science base Varda Gur Ben Shitrit, Head of Science and Society, The Bloomfield Science If we want a creative, curious and energetic science base for our nations in the future, we must remedy this. We must also make policy makers aware of the need to invest in Museum Jerusalem, Jerusalem, Israel science centres that can deliver this for their nations. This session looks at this challenge Embedded evaluation tools in a testing exhibition and its implications and celebrates a national project, run by the UK Association for Varda Gur Ben Shitrit, Head of Science and Society at the Bloomfield Science Museum, Science and Discovery Centres to make high-end molecular biology accessible to thou- will speak about development plans for a new exhibition on Testing and Measurement sands of students across the UK. In partnership with three UK science centres, this pro- including embedded tools for evaluating visitors’ attitudes and behaviour. The exhibition, ject is giving all the equipment and training needed to enable 15 new science centres now in the design stage, is being developed by the Bloomfield Science Museum Jeru- across England, Scotland, Wales and Northern Ireland to run amazing workshops salem together with the Franklin Institute, with professionals in the field of measurement that let students delve into the latest hands-on biomedical techniques in use in the labs. from the U.S. and Israel. We believe that the tools can be implemented in other exhibitions as well.Practitioners and researchers will be able to use the results of this study to conduct formative and summative evaluations in informal science learning environments. Tânia Margarida Costa, Professor/ Director, Federal University of Minas Gerais - PONTO UFMG Itinerant Museum, Belo Horizonte, Brazil Laura Martin, Senior Director of Strategic Initiatives, Arizona Science Centre, Ponto UFMG Itinerant Museum is an interactive science and technology museum that, Arizona, USA because it is built in a mobile unit, can visit schools and towns in the state of Minas Gerais which usually do not have access to this kind of activity. It aims to achieve some Busy bones: Evaluating a gallery lab program goals: making science more popular, reaching the audience in its own space and time. Laura Martin, will present «Busy Bones», a 30-minute activity at the Arizona Science It is a tractor trailer adapted into different rooms. Travelling science is challenging, spe- Centre targeting children 6 to 12 years old and their families. Visitors to a human bio- cific and unlimited: you have to be creative because of the reduced space, you need logy gallery join a cow bone dissection lab. They discover that bones are dynamic a sharp didactical approach because of the short time and you must go straight to the tissue and learn how bones heal themselves. The presentation will review approaches point because you can afford just a few exhibits. to evaluate the appeal and benefits of the activity and invite discussion about attracting 44 people to engage in “active prolonged engagement». 45 conference programme

or with animators will be presented. The socializing character of the events seems to 12:00 – 13:15 be the important feature that can be used to deepen enchantment of scientific subjects. 12:00 – 13:15 12:00 – 13:15

Purple room Alexandra Lang, Specialist , Copernicus Science Centre, Warsaw, Poland Yellow room Blue room Energiathlon. Benefits of an open house day Organizing events in exhibition spaces What can we do to attract visitors to enjoy a very special day in the exhibition? The Demystifying biodiversity for children A complex relationship: Science centres and Welios took advantage of having varied exhibits in the exhibition including some com- their local communities FRIDAY 01 JUNE 01 FRIDAY petition-evoking exhibits and invited groups (3-6 people) to take part in an adventure JUNE 01 FRIDAY which we called “Energiathlon”. The different groups had to compete against each AU EX LE other on certain exhibits to win the Welios-trophy. The presentation will highlight the event NP LE OU as such and will discuss the outcome: What are the potential benefits, which risks did we SS NP Convenor: take and which troubles did we encounter? Convenor: Convenor: Lech Nowicki, Senior specialist, Copernicus science centre, Warsaw, Poland Grace Kimble, Learning Programme Developer/ PhD student, Institute of Educa- tion, London, United Kingdom An exhibition is a set of exhibits wherein the visitor walks through, touching and Kati Tyystjärvi, Head of Audience Development, Heureka - The Finnish Science experiencing one after the other. From time to time, however, our visitors like to Biodiversity became popular in popular media space in 2010. A massive amount Centre, Vantaa, Finland have real person-to-person contact. The visitor wants to talk, demonstrate their of messages surrounded us : endangered species, climate change, proliferation, preservation, etc. But how do scientists study biodiversity in the field and in the The role of a science centre in its local community is a many-sided issue. Recently ability, participate in a group, compete or be recognized or distinguished. Do we it has been discussed in connection to PLACES, a European project developing want to offer visitors these opportunities in our exhibitions? Some science centres lab? How do species relate to each other? Is it easy to classify species? This session explores activities developed with kids to learn about classification. Knowing a common platform for science centres and museums, local actors and citizens. do it. Let’s exchange our best practices and determine the pros and cons for Examples are presented from experiences of connecting science centres with their events that can enliven our exhibitions. species is the basis for young people to develop understanding of how more complex factors interact, such as adaptation to the environment, life cycle duration local communities. and spatial geography. Speakers: Speakers: Speakers: Tomonori Hayakawa, Science communicatorNational Museum of Emerging Philippe Droneau, Programme Deputy Director, Cité de l’espace, Toulouse, France Science and Innovation (Miraikan), Kohto-ku, Japan Savita Custead, Chief Executive - Bristol Natural History Consortium, Bristol, Linking science centre with suburb citizens A Moonlight Party United Kingdom The speaker presents his experiences on how to link a space cultural centre with people The moonlight party is a Miraikan annual event celebrating the autumn’s Harvest Moon who do not seem interested in space, scientific culture or problematic science issues. (Chushu no Meigetsu). Visitors are given opportunities to participate in a variety of Bristol Festival of Nature The Bristol Festival of Nature is an annual event that draws together partners from the This session will present scientific culture, the space activities or interests in the heart of encouraging and exceptional, never-to-be-repeated events. We additionally offer new the discriminated suburbs. interactive experiences by taking advantage of the subtle, hidden connections between Bristol Natural History Consortium to offer a huge range of activities to engage young our permanent exhibits and moon science. In this session, I will share our past cases and people with Biodiversity. Talks, activities, forums and entertainment makes this the largest exchange ideas that may help other science centers organize more successful events. Festival devoted to biodiversity education for schools. Partners include the Avon Wildlife Bernhard Kehrer, Managing Director, Studio klv, Berlin, Germany We will discuss what might be the advantages and challenges of each, and how to Trust, BBC Natural History Unit, Bristol Zoo, Natural England and WWT. This presen- Science centers – a tool for fostering local identity discern and then apply solutions. tation will share insights from organising and sustaining biodiversity activities for young When building a science centre, close cooperation with the community deserves the people across a range of partners, at a large scale event. most attention. This participation process should include working with local stakeholders Michael Bradke, Director and Driver, Mobiles Musik Museum, Duesseldorf, Germany and authorities like city marketing, city development and local industries alike. If science Thierry Brassac, Science & culture department, Universtité Montpellier II centers are deeply rooted in the local consciousness, they can foster the identity of local Soundpainting Sciences et Techniques du Languedoc, Montpellier communities. Case studies from different institutions will be presented. Sound and music are related to many exhibition themes and can enrich an museum Plush toy operation experience in many ways, bringing hands on activities to untouchable objects like pain- Using plush toy animals as species examples, the University of Montpelier has deve- tings or difficult substances like water to dry grounds. Such events make visitors become Liisa Juustila, Regional coordinator, Heureka - The Finnish Science Centre, loped young people’s understanding of the scientific skills of observation, comparison, Vantaa, Finland performers or an eager audience of sudden sound outbreaks. Examples of composed identification and communication. Over 800 new plush species were used to demons- soundpaintings and soundscapes for museums or exhibitions of art, geology or water trate how scientists build up their understanding of species distribution and classifica- New methods for successful participation and influence will be presented and discussed. tion. This project is built up in collaboration with scientists and students at the university. In the PLACES project, Heureka and the City of Vantaa are using new methods to help Children record their species using an original geolocalisation software to understand residents in the Hakunila area to actively communicate with the science centre. ‘Citizen Fabrice Jouvenot, Exhibition designer, universcience, Paris, France and explore this imaginary and unique ecosystem. NOTE : a special gift will be offered Navigation’ is a collection of drama-based methods which helps citizens to find and to any holder of a plush toy endemic or rare specie brought with him at the session. bring out their own opinions. Participants in the session will be invited to test the method Immersive theatre events to highlight cultural places in practice. Live action is a way to use exhibitions and cultural places in a new perspective. Visitors aren’t just spectators anymore, but actors of their own experience by interacting with Coralie Boeykens, Royal Belgian Institute of Natural Sciences, Brussels, Belgium performers, discovering the place or communicating with other participants. Using nar- Playing with biodiverCITY rative transmedia methods, audience can be reached beyond the limits of an institution At the occasion of the Year of Biodiversity in 2010, a new gallery called BiodiverCITY to invite them to come and learn in a unique playful way. What better manner to learn opened in the Museum of Natural Sciences, in Brussels. As suggested by its name, poetry than dining with Mme de Pompadour inside a XVIIth century castle, or to unders- the exhibition focusses on the concept of biodiversity illustrated by urban examples, tand physics than helping Sir Isaac Newton in his own laboratory? biotopes, fauna and flora. Guided tours and workshops offered to school groups have been supplemented by a game developed by members of our educational service. The Barbara Domaradzka, Specialist , Copernicus Science Centre, Warsaw, Poland game has been designed as a traditional board game to be played in small groups. Socialization is useful and practical It serves as a pedagogical starting point to address important ecological notions in an entertaining and active way. A major goal is to drive students to think about the Barbara Domaradzka Science-center visitors likely participate in events organized wit- biodiversity of their own near environment and the role they play in it. Eventually, they hin spaces of exhibits since direct interpersonal contact is frequently more attractive than should realize that everyone can contribute to the preservation of biodiversity by means individual interaction with exhibits. Examples of events in which visitors are asked to of small, daily actions. 46 participate in manual activities that require also co-operation with other visitors and/ 47 conference programme

12:00 – 13:15 13:15 - 14:30 14:30 – 15:45 14:30 – 15:45 Orange room Lunch Break Black room Green room

Sign language: Visual learning in science Oceans of opportunity for action and What does the future hold for explainers? centres stakeholder partnership FRIDAY 01 JUNE 01 FRIDAY 13:45 – 14:45 JUNE 01 FRIDAY PH LE Pierre Baudis Saint Exupery Foyer EI EX LE OU NP Convenor: Convenor: Children’s Conference Poster presentation Convenor: Maria Xanthoudaki, Director of education and of international relations, Natio- Eric Lawrin, in charge of accessibility, universcience, Paris, France Manuel Cira, Head of Cultural Services, NAUSICAA national Sea Experience nal Museum of Science and Technology Leonardo da Vinci , Milan, Italy Explainers are among the professions present in almost all museums and science The place of sign language in science museums is an area of concern for deaf Centre, Boulogne sur Mer, France centres around the world. However, their tasks, training, backgrounds, length of Oceans are today recognized as the fundamental element of life on Earth: for our and hard of hearing visitors. Using gesture and visual communication, sign lan- stay on the job – even the name used to define them – varies across different guage allows special needs visitors access to science exhibits in different ways: climates, our life, economy, and our society. We’ll discuss how certain science institutions. We can certainly say that we are far from a homogeneous situation. through human mediation, multimedia interaction, films, interpretation, subtitles, centres and museums have evolved into agents of change who actively contribute But do we need homogeneity? Do we need standards, formal certification or closed caption, etc. We will discuss how to improve access of the deaf and hard to national policies and better ocean governance. cohesion in training? Is this a lifetime job? Or should we opt for short professional of hearing public to museums by working with the Deaf National Associations experiences for university students, young graduates or professionals at the start in Europe. Creating new signs related to scientific concepts using the linguistic Speakers: of their career? The session engages debate about the need for standards and research of sign language is another avenue of exploration. The aim is to increase formal training for explainers versus the idea of a temporary job and will examine knowledge about deaf accessibility and understand sign language as a visual Bruna Valettini, Acquario di Genova , Genova, Italy the pros and cons of the different points of view. mode to easily convey complex ideas in science. Fishscale - a long-term partnership in the entire seafood value chain The Fishscale project aims to raise awareness to the general public and fish industry Speakers: Speakers: professionals about sustainable seafood consumption, in order to preserve the marine biodiversity and reduce overfishing. Heather King, Research Associate, King’s College London, London, United Kingdom Nasreddine Chab, accessibility departement, Musées des arts et métiers, Paris, Francisco Franco del Amo, Aquarium Finisterrae , Spain Heather King has studied the nature of Explainers’ practices in institutions across Europe France and explored arguments for and against the professionalisation of this particular group Mr.Goodfish, a partnership with fishermen and local authorities of museum / science centre staff. As the discussant for this session, she will highlight the Creating scientific signs Mr.Goodfish is a partnership with fishermen and local authorities to educate the gene- The Conservatoire National des Arts et Métiers is a museum which showcases techno- key themes and issues raised by each protagonist and introduce further considerations ral public and foster sustainable seafood purchasing choices. It is a part of an inter- for the field. logical innovations. As a deaf person Naserddine Chab works in human mediation in national programme developed simultaneously in Spain, Italy and France. The ultimate French sign language. The deaf community does not use scientific signs in «everyday» goal is to upgrade the general public’s knowledge of sustainable fish consumption and Paola Rodari, European Projects Manager and exhibitions developer, Sissa Me- language. Using the principles of linguistic iconicity the signs are created to adapt empower them to take concrete actions to reduce human pressure on fisheries. scientific terminology. The presentation will show how adolescents, teachers and visitors dialab, Trieste, Italy adopt new signs and broadcast them after their visit. Paola Rodari has designed and taught many international training programmes for Ana Noronha, Executive director, Ciencia Viva, Lisbon, Portugal explainers, and has studied roles, practices and training schemes across Europe. In this Sevinc Kisacik, Family Programmes Coordinator, Science Museum, London, United Ocean literacy as part of the national school curriculum session she will act as the «devil’s advocate», bringing considerations in favour of the Kingdom Important issues about the ocean are scattered across modules for different formal variety of explainers’ profiles. SIGNtific programme: Developing events for deaf visitors education levels, with little guidance for teachers. In this way, Ciência Viva has Beth Stone, Head of Face to Face Learning, Natural History Museum, London, The Science Museum in London recently won the highly commended ‘Positive Parenting’ partnered with marine research institutions, public bodies and educators in Portu- United Kingdom award from Deaf Parents UK charity. While working with the deaf community, we deve- gal to set up a guide to ocean literacy across the national curriculum. A roadmap The Natural History Museum is developing a competency framework to provide a loped a highly successful events programme specifically designed for deaf and users of was produced helping educators to “navigate” with their students through basic consistent platform from which to recruit, appraise and develop education staff within British sign language as well as being fully inclusive for hearing visitors. Sevinc Kisacik principles of ocean literacy and corresponding resources. This project results from the Museum. If you aspire to excellence, then you will require your staff, to be competent will take you through the revolutionary approach that the museum has taken to the trai- a collaboration with North-American institutions, who developed a large scale in a number of areas on entry and to develop their abilities over time using objective ning and development of all the events and the participants of this unique programme. consultation on ocean literacy involving scientific institutions, museums and aqua- and measurable criteria. Managed well, a competency framework will not only encou- ria. rage employees to develop individual success, but it will also increase the likelihood of Jeremy Martinat, Explainer, Museum de Toulouse, Toulouse, France retaining the talent that will ensure the success of the organisation. Beth will be advoca- A beginning to set up accessibility in Museum de Toulouse Ludovic Frere Escoffier,Project Manager, IUCN, Marine Panel, and Sea for ting for institutions across our sector to consider adopting this sort of framework in order The museum of Toulouse started to organise visits in sign language one year ago with a Society, France to develop a degree of consistency of practice across the field. group of deaf children visiting the collections. Jeremy Martinat is a hard of hearing person. The museum decided then to launch sign language opportunities. The first step was NGOs, science centres & aquariums’ influence on marine policies Anne Lise Mathieu, Project Manager, universcience, Paris, France to adapt guided visits proposed by others explainers. Specific workshops and guided The presentation will discuss how NGOs, science centres and aquariums have in- Universcience and seven partners from the educational, science communication, and visits were developed with schools and associations. The presentation will describe the fluenced governance and marine and education policies through the Grenelle de la adults training fields have joined forces to create a professional network for training the aims and difficulties of this new and successful experience. Mer in France. science explainers. The project “Ecole de la mediation” has for main objective to capi- talise the expertise of the “mediateurs”, and to formalize their “savoir-faire”, in order to design short training sessions fitting their training needs. The acknowledgement of the skills required to do this job and the key position of theses staffs in the diffusion of 48 science must lead to a professionnalisation of their training 49 conference programme

Laurent Carrier, Designer, toboggan design, Montréal, Canada 14:30 – 15:45 14:30 – 15:45 14:30 – 15:45 Intuitive space Words are often used in exhibition signage. They thematically structure the space. They Purple room Yellow room Blue room give a clue about the hierarchy of the topics. They help visitors to find their way in the exhibition space. How can they be replaced by non-verbal signals? How to organise What makes science spaces memorable? The planetarium: Theatre of space and time Exhibitions without text the space in such a way that children intuitively understand the space organisation. Some thoughts from a designer. FRIDAY 01 JUNE 01 FRIDAY JUNE 01 FRIDAY AU OU TE DE AU Convenor: Convenor: Convenor:

Aliki Giannakopoulou, Conference Coordinator, Ecsite, Brussels, Belgium Milene Wendling, Head of Planetarium, Université de Strasbourg / Jardin des Michèle Antoine, Head Exhibitions Department, Royal Belgian Institute of Natu- Speakers will each have five minutes to discuss their favourite science centre or Sciences, Strasbourg, France ral Sciences, Brussels, Belgium museum and share why this place is distinct for them. The stories will be based on How do planetariums integrate with their environment? What are their links with The methodology used in the development of exhibitions is strongly influenced places that they visited often or maybe they have just been once, it might be the an exhibition hall, heritage museum, or scientific workshop room? How do plane- by "word culture", language and literacy. The starting point, which is usually a museum that shocked them the most or inspired them, made them laugh or even tariums distinguish themselves and draw audiences? This session will be a discus- scientific text, is organized into a narrative. Text also occupies an important place cry. This session will inspire serious reflection on what makes our institutions memo- sion about the different ways to run a planetarium and explore new perspectives in the exhibitions to name objects, convey the subject, organize the appropriation rable. After presentations, session participants will be also asked to characterize on how to make these theatres a cultural venue for everyone. of space or content and give instructions for how to use activities. But how should we approach children who are not yet readers? How do we develop appropriate their favourite science centre or museum and share their thoughts in the session. Speakers: communication without using words? What kind of information can we transmit? A report will be created based on the findings from this session. What kind of activities can we create that convey not only the meaning of the exhibition but also information? How can toddlers learn autonomously in an exhibition, Speakers: Javier Hidalgo Science, Research and Environment, la Caixa Foundation, Bar- at their own pace, with or without an adult’s help? celona , Spain Antonio Gomes da Costa, PLACES Coordinator, Ecsite, Brussels, Belgium 3D or not 3D ? That’s the question. Speakers: Sara Calcagnini, Education Officer, National Museum of Science and Techno- After seven years, the Cosmocaixa Planetarium in Barcelona closed its doors to the logy Leonardo da Vinci, Milan, Italy public to upgrade its projection system. Now a new Definiti 3D-4K Digital Planetarium has been put in place with a full-dome projection system. The Sky-Skan multimedia sys- Jörg Ehtrieber, Director, FRida & freD - The Graz Children’s Museum, Graz, Matteo Merzagora, ICS - SISSA, Trieste, Italy tem has improved the graphic quality of screenings, while maintaining the versatility Austria Target? Toddlers Sharon Ament, Director Public Engagement, Natural History Museum, London, afforded by a digital system. What’s more, its most outstanding new feature is that the system incorporates the latest 3D stereo projection technology. The Planetarium now A toddler’s curiosity seems endless. But does it help when programming an exhibition United Kingdom retains its essence as a planetarium and its use as an immersive projection space has for children from three to eight years old. What are the success criteria? What are the Michael Jones, Chief Technology Advocate, Google been enhanced. pitfalls to avoid? Listen to the thoughts of a children’s museum director. Michel Claessens, Head of Communication, ITER organization, St Paul-lez- Durance, France Charles Bishop, Chief Executive, National Space Centre, Leicester, United Kingdom Grichka Redjala, PhD student , Museology, Université Sorbonne Nouvelle, Paris, The Planetarium: «It’s not what I expected !» France This presentation suggests that many people that have not been to a planetarium before Learning without reading have little understanding of what it might be like. A widely-held perception is that it is Even if they know that learning is not only cognitive but also emotional and sensorimotor, educational and boring: not the sort of thing for a fun family day out. This creates a exhibition developers usually have messages and often have information to convey to marketing challenge. How do operators drive volume and ensure their planetarium is the public. How are they perceived and understood by little children? What do they a commercial success and/or achieve target visitor numbers? The reality is that planeta- learn in the exhibition? What do they remember afterward? Reflections from a resear- rium content is getting ever more exciting and expectation is almost always exceeded. cher in pedagogy. The presentation summarises how this can be exploited for commercial benefit. Cécile Gerin, Museologist, Royal Belgian Institute of Natural Sciences, Brussels, Valentina di Sarno, Exhibitions area, Fondazione IDIS - Città della Scienza, Belgium Naples, Italy Dumb Stories Stellar events Story telling is a powerful way to reach young children? But, how do you do it in an The Città della Scienza planetarium is one of the most appreciated and stunning attrac- exhibition when the public is unable to read? Are we doomed to use only audio? Not tions at the Science Centre.The spectacular effects of new technology along with the necessarily. Comic strips can be part of the solution but they have to be developed charm of the starry sky, make it as a special theater for presenting educational and with children to minimise the impact of adult visual literacy and check if the stories are entertaining programmes. You can enjoy a live concert or a theater show including a correctly understood. Feed back about a survey on comic strips for non-readers. show on the myths and the legends surrounding the moon, the stars and the constella- tions. For astronomy week, the planetarium mixed science and art while for Christmas, it Maja Wasyluk, Exhibition Project Manager, Cité de l’espace, Toulouse, France showcased the story of the star of Bethlehem thanks to an all-involving multimedia show and a faithful reconstruction of the sky at that time. Parents allowed Children don’t visit exhibitions alone. What is the role of the parent and educator in a child’s experience? How to help them become facilitators rather than guides, respect and increase a child’s learning autonomy? The experience of an exhibition developer.

50 51 conference programme

Stan Boshouwers, Designer, Universiteitsmuseumtinker imagineers, Utrecht, 14:30 – 15:45 14:30 – 15:45 Netherlands 15:45 – 16:45 Sustainability, a creative issue Orange room Red room How to turn sustainability into something interesting and stimulating? This problem can Business Bistro be approached by focusing on the future as a creative domain. Because children are It pays to play: Creative fundraising for your Art and science: A winning combination for the inhabitants of this future, they are eager to shape it in their personal form. Sus- Projects showcase presentation tainable objects were given an expressive, imaginative form. Further, a 360 degree institution children projection theatre was built with elements that were created by an artist. In other words, FRIDAY 01 JUNE 01 FRIDAY children are stimulated to build the future using their imagination and consumer wishes. JUNE 01 FRIDAY www.museum.uu.nl / reset the future. Convenor:

MC OF SA LE Aliki Giannakopoulou, External Relations, science center NEMO, Amsterdam, Convenors: Convenor: Netherlands This is a showcase of collaborative projects each described in a poster and pre- Joanna Kalinowska, Sponsoring Specialist, Copernicus science centre, Warsaw, Ed Sobey, Outreach instructor, Technichus, Redmond, United States sented by one participant. The showcase runs outside the confines of conference sessions in a special reserved timeslot--during an extended coffee break on the Poland This panel aims to show some innovative approaches linking art, science, and 15:45 - 16:45 afternoon of Friday, 1 June. Each poster will describe one non-profit collaborative Time is money. And for most science centres it is time to think about ways of obtai- creativity for kids and schools. The connection between art and science is deve- project involving different institutions. Posters will be displayed for the duration of loped on a double track process: through a hands-on method – typical of the Coffee Break in the Business Bistro the conference. ning unrestricted funds. Where do you look for money if your budget is running teaching of the experimental sciences – and through an experimental approach low? Do you rob a bank? Are you becoming a pickpocketer? This is a session to the didactics of art. The main aim is to show how the infinite connections dedicated to the experience exchange of how we get unrestricted funds. What between art and science could be useful tools in the education and training of Speakers: are the methods in use among Ecsite institutions and are there possibilities for deve- the next generations. loping new schemes? An interactive game will open dialogue among fundraisers Matthijs Vegter, Project leader Exhibitions, Naturalis - National Museum of Natu- and allow them to talk openly about the methods they use. This session’s aim is Speakers: ral History, Leiden, Netherlands to exchange experience and create a network of fundraising ideas that can be Cell Zoomer reveals hidden world of cells developed among Ecsite fundraisers Anna Porro, Project manager, Fondazione IDIS - Città della Scienza, Naples, Italy Visitors of Naturalis can explore the hidden world of cells with a new exhibit called Arcimboldo and eye logic: A case study at Città della Scienza the Cell Zoomer. The exhibit consists of an enormous touch screen that allows visitors Brigitte Zana, Director for development and network, universcience, Paris, France For many years at Città della Scienza in Naples, we have dedicated laboratories to to zoom in 500,000 times on the tiny body of a zebra fish. By playing with the touch the topics of art and science. In these laboratories, we look at the relationship between screen, visitors explore a landscape that most of them have never seen before: life at Brigitte Zana, will focus on the process of getting donors and the necessary time it the cellular level. It’s where we are all alike. Naturalis developed the exhibit in close takes to convince a prospective partner to give. She will propose some keys points art and science to introduce scientific arguments using art and vice versa. For example, in the “Arcimboldo” laboratory, we observe the masterpieces of several artists through cooperation with the Microscopic department Electron Microscopy at Leiden University to succeed and to keep funders for longer by building indepth relationship and Medical Centre and the University of Leiden. stewardship programmes. optical illusion. In the lab, children make a sculpture using fruit and vegetables and at the same time we can talk about Arcimboldo and about how his vision works. Juliette Walma van der Molen, Director , Research Center on Science Educa- Pier Francesco Bellomaria, Project Assistant , Fondazione Marino Golinelli, tion and Talent Development , Stichting Techniekpromotie University of Twente, Bologna, Italy Enschede, Netherlands Connecting art and science for children’s education Twente Academy Young At START – Creative Culture Lab, the coreart and science area has been conceived In October 2010 the “Platform Bèta Techniek” in the Netherlands funded 11 “Science with an exhibition developed in collaboration with the Peggy Guggenheim Collection in Hubs” where Dutch universities were asked to form alliances with schools for primary Venice. Young researchers, artists, art historians and children trainers were involved in education. Through these alliances, children found the opportunity to discover the world selecting artworks in the planning stages. Keeping in mind the educational potential of of science and technology at an early age to discover and develop their talents in each art piece, interactive guided visits were designed for children from 5 to 13 years science. The University of Twente decided to take its science hub to the next level and old. The exhibition has become a space to bring together school children in a hands-on combine outreach activities for children with teacher development. In this way, a unique lab. Thanks to these creative and practical experiments, children can approach art and network of schools for primary education and the university was developed. its connections with biology, mathematics, astronomy, understanding the topics artists were working on. Eveline Holla, project manager Wetenschapsknooppunt Delft, Science Center Delft, Delft, Netherlands Pedro Pombo, Director of Fabrica Science Center , physicist at Physics Depart- Designed by kids ment of University of Aveiro, Fábrica Science Centre, Aveiro, Portugal A classroom of twenty 11-year olds got a real life assignment from a big Dutch Educatio- Holography: when Art meets Science nal editor to design a game to teach mathematical tables in a fun way. Guided by their In recent years, Fabrica Science Center, in collaboration with the Physics Department teachers and two industrial designers, they developed different game-concepts, one at the University of Aveiro, has developed a project on holography and its connec- of which will be on the market soon. Last January, a new assignment was given to five tion between Art and Science. It has implemented several holography labs at schools, schools on a new learning goal. We present the design methodology and classroom creating a network of 30 schools in Portugal. With the help of science communicators approach used to enable children to become truly creative designers. The process and teachers, art students and science students can work together in the same topic to and techniques used are similar to those used by students at the Delft University of produce different types of holograms. The general public can participate at workshops Technology. on art and science techniques to produce holograms and learn several scientific topics and procedures. The centre also promotes teacher training sessions and holotalks and Alessandra Drioli, Art and Science activities Coordinator , Fondazione IDIS - Città produced a temporary traveling exhibition on holography. della Scienza, Naples, Italy Nets.EU 52 NetS-EU aims to collect, elaborate, diffuse and exploit ways of applying non-formal 53 methods and an Inquiry-Based Learning approach to science education at schools conference programme

in Europe. Network activities include building a social network to connect people in- Maya Halevy, Director, The Bloomfield Science Museum Jerusalem, Jerusalem, Israel Manuel Cira, Head of Cultural Services, NAUSICAA national Sea Experience 16:45 – 18:15 terested in non-formal science learning, organising three International Comenius Confe- ENGINEER - building bridges across geographic and cultural boundaries Centre, Boulogne sur Mer, FranceMobilising citizens rences to connect and exchange information among all Comenius activities working in ENGINEER is a new EU SiS project to develop learning environments, incorporating When a research project addresses societal challenges, it is crucial to bring together the field of science education and organising school teacher workshops to encourage engineering topics in elementary school science and technology teaching. Engineering Pink room the use of social networks and apply non-formal and Inquiry-Based Learning at school. actors from research and the wider community (e.g. civil society organisations, minis- create bridges between different disciplines of science and math. ENGINEER activities tries, policymakers, science festivals and the media) and encourage two-way dialogue build bridges between children and science by making it more relevant to their life. Citizen participation in research: Gimmick or between them. That’s the purpose of the European Commission in Mobilising Mutual Michaela Livingstone, Special Projects Manager, The Association for Science and They encourages girl to engage with science because of its added values to society Learning projects, and namely Sea for Society driven by Nausicaa. Discovery Centres, Bristol, United Kingdom and builds bridges between schools and museums, formal and informal intuitions and paradigm change? FRIDAY 01 JUNE 01 FRIDAY JUNE 01 FRIDAY Hands-on DNA: Bridging the gap between science and students international partners from north and south, east and west Europe, the US and the How do you bridge the gap between scientific research and the classroom? How do Middle East. you get more children involved in practical science? How do you offer such opportu- SS nities at a national level and link geographically-distinct organisations? The Hands-on Chiara Piccolo, Project Manager, MENON Network, Brussels, Belgium DNA: Exploring Evolution project is a national, collaborative project, involving 19 par- It’s lab time - connecting schools and universities, fostering IBL Convenor: tners, supported by the Wellcome Trust, with the aim of enabling students across the UK UniSchooLabS aims at improving quality in science education in Europe, by providing to use cutting edge equipment and the latest molecular techniques to explore evolution secondary schools with remote access to universities science laboratories. The main and their own DNA. 15 science centres were trained and equipped to achieve this. outcome is the development of a toolkit which includes a catalog of remote/virtual labs, Michèle Antoine, Head Exhibitions Department, Royal Belgian Institute of Natural Evaluation with students and teachers is currently underway and be will be presented. guides for teachers and students, a pedagogical plan and a lab notebook. The project Sciences, Brussels, Belgium hopes to set up solid collaboration among different actors involved in science education Scientific research is undergoing a slow transformation characterized by openness Gholamhossein Rastegarnasab, teacher- Head of Zakaria Razi Student Research in general, formal and informal settings. These include schools, teachers and students to civil society and transparency of its methods and findings. This is being driven by Center, Centre for Science Education (CSE) , Rey City- Tehran, Iran as direct target groups, Universities, as indirect target groups and science centres and a growing commitment to sustainable development and society’s involvement in museums as final beneficiaries. Science students in Iran collaborating on nanotechnology critical thinking and decision-making. Through many projects, from citizen science The research centre is developing and establishing currently new parts. The students promoted by associations and institutions, to research promoted by the European coming to our centre bring new ideas . In the past, we established an astronomy part. Julia Willison, Director of Education, Richmond upon Thames, United Kingdom Commission in Mobilizing Mutual Learning projects, the link between science After that we added a nano part to our center and the students presented news ideas Botanical inquiry? and citizens is slowly changing. The citizen is now recognized as a bearer of about this and in addition they did a number of experiments. They have now progressed The INQUIRE project aims to reinvigate inquiry based science education in the formal valid intrinsic knowledge suitable for research material. Science centres and mu- in nano sized material by the cooperation of my colleagues and me. This activity has and informal educational systems across Europe through CPD courses using the expe- had a great effect in the development of science in students in Iran. rience of a consortium of 14 partners. Training courses are helping to develop greater seums can become effective mediators, encouraging the circulation of knowledge inquiry skills for teachers, educators and students and understand better the importance between scientists and citizens. The aim of this session is to give voice to a variety Mariana Back, Curator, Tekniska Museet - Teknorama (National Museum of of biodiversity and climate change. of positions, both for and against citizen participation, and come away enlighte- Science & Technology), Stockholm, Sweden ned about this new approach to science. Theo Jansen - Moving Boarders Alessandra Zanazzi, EU-UNAWE Project Manager, arcetri observatory inaf, Flo- Become familiar with a project based on principles in Theo Jansen’s constructions; the rence, Italy Speakers: “Beach beasts.” A modern kinetic artist, Jansen’s astonishing sculptures have captured Lara Albanese, arcetri observatory inaf, Florence, Italy the interest of children and adults around the world, including us representatives from EU-UNAWE Italy Justin Dillon, Professor of Science and Environmental Education, King’s College four different Baltic science centers. Our goal is to develop new cross-border coopera- London, London, United Kingdom tion via an exhibit and educational challenges for students in the areas of math, science, EU-UNAWE is an FP7th financed project, a unique programme for inspiring children Where’s the science in ‘citizen science’? innovation, art and philosophy. Besides sharing our plans we also hope to awe you with our wonderful cosmos, providing a platform for sharing ideas and resources Public involvement in scientific research dates back to at least 1880 when lighthouse with images and models from Theo’s works. You will also get a chance to test “Theo’s between educators, organising teachers’ training sessions and developing innovative keepers began collecting data about bird strikes. Increasingly, the museum sector is wheel,” during the session educational resources. finding ways to engage the public in science through ‘citizen science’ initiatives. But, is Leo van den Bogaert, General director, The Unschooled Mind Company, Amster this authentic science or are the public merely unpaid technicians? What sort of image of Manuel Cira, Head of Cultural Services, NAUSICAA national Sea Experience science are we portraying through ‘citizen science’? And who benefits from the process? Centre, Boulogne sur Mer, France dam, Netherlands Sea for Society, a new Mobilisation and Mutual Learning action plan Marieke Hohnen, director projects, The Unschooled Mind Company, Amsterdam, Ilse van Zeeland, Senior content developer exhibitions, Naturalis - National The “Sea for Society” MML action plan is a new FP7 project at DG Research. It will Netherlands Museum of Natural History, Leiden, Netherlands tackle the societal challenge “Marine resources, inland activities and sustainable deve- Odysseus lopment” to collect public perception of the future marine research and governance in The Dark side of citizen science The Odysseus project aims to engage and inspire students in Europe by coordinating Naturalis has been running a project called ‘LiveScience’ for one year now. The project Europe. 20 partners and 9 associated partners will organise participatory activities to and implementing a pan-European scientific contest on space exploration themes, com- improve the dialogue among scientists, economic stakeholders and civil society in 12 is about ‘opening our museum’ and contains several participation projects for general bining creativity, intelligence and innovation. Next to the contest, there will be a closing audiences and schools. All looked great on paper, but did it meet up to the expecta- countries. They will identify the cross-cutting challenges, make known their expectations event and a small exhibition of some of the students work. Students aged 14 to 18 years and put forth proposals for a new ambitious vision of Blue Society in the spirit of sustai- tions? Is visitor participation or citizens science meeting up to its promises? During this will participate with their teacher as a coach. The categories of the competition are: presentation Ilse van Zeeland will reveal the dark side of LiveScience. nability, well-being and equity for mankind in harmony with the World Ocean. Solar system, spaceship, co-evolution of life. Michele Lanzinger, Chief Executive Officer, MUSE. Museo delle Scienze, Hedia Ben Chenaia Jaouadi, General director, Monastir Sciences Palace, Mo- Ines Prieto, Exhibitions development, Cite de l’Espace, Toulouse, France nastir, Tunisia Trento, Italy Origins Route Discovery room: New space at Monastir Sciences Palace to make science acces- Towards a distributed knowledge and participation sible to children The Origins Route is a collaborative project mixing archeology paleontology and astro- From their origins, natural history museums relied on volunteers’ curiosity and knowledge The new discovery room will include: Aquaculture Space , a Boat Mechanics exhibition, nomy. This project is programmed in the Operative Program for Territorial Cooperation to build and document their collection. It’s is still the case in many local and small mu- a simulation of ship maneuvering, a flight Simulator, a Solar Energy exhibition, an Astro- Spain France Andorra 2007-2013 of the EU. seums. This everlasting contribution can be pointed in many fields: work on excavation nomical Space, Optical Systems instruments that allow seeing celestial objects with the site, study of birds migration, floristic mapping, astronomy… New technologies and web naked eye and a 3D Movies Show Space. 2.0 will more and more support this two ways relation between citizens and museums in the future. With will and creativity, citizen participation can become part of a renewed 54 mission for the museums. 55 conference programme

2,000 young people exploring ship building and construction 100 years ago and how 16:45 – 18:15 things occur now. The program involved creative thinking with simple creative techniques 16:45 – 18:15 16:45 – 18:15 related to story telling. It was then applied with their ideas and narration being used Black room to develop a 32 page comic telling the story of RMS Titanic from conception to the Green room Purple room current day. Do the humanities have a place in science Endless inspiration: Presenting outer space in Refining how visitors interact with exhibits centres? science centres FRIDAY 01 JUNE 01 FRIDAY JUNE 01 FRIDAY AU EX LE EX SS SS OU LE Convenor: Convenor: Convenor: Gunnar Behrens, Head of Operations, Archimedes, Berlin, Germany Lech Nowicki, senior specialist, Copernicus science centre, Warsaw, Poland Ana Noronha, Executive Director, Ciência Viva, Lisbon, Portugal You only have so much time to help visitors understand how to use an exhibit before they turn away in fustration. How can 3D design, graphics and text be What can we gain by introducing the humanities to science centres, including The cosmos haves always been a source of inspiration for mankind. Science and used to help visitors engage with your exhibit without patronizing or asking too philosophy, languages, literature, history, visual arts, music and theater? What technology have produced spacecraft, robots, telescopes and antennas, making much of them? This workshop will look at failed and successful examples. The goals can we achieve and what can we lose? Can we clothe a philosophical or space exploration a reality and bringing space applications into our daily lives. animators will bring real exhibit ideas from their own experience for participants literature subject in an interactive costume? Could that inspiration be used to promote scientific culture and science careers? And can science centres mobilize the public to become active users of scientific to discuss in groups. The groups will present their results, and then the original Speakers: data, interacting with scientists and contributing to the evolution of science? solutions will be shown. Participants are invited to suggest their own design challenges for discussion. Speakers: Laurence Muller, Head of exhibitions and cultural engineering, PASS - Parc Speakers: d’Aventures Scientifiques - SCRLFS, Frameries, Belgium Marjolein van Breemen, Senior Project Manager Education, Science center Science-friction Anna Schaefers, Concept and Research, Archimedes, Berlin, Germany The idea that science is part of Culture as well as philosophy, the arts or human sciences NEMO, Amsterdam, Netherlands and should therefore be addressed via a multidisciplinary approach of everyday life Wendy van den Putte, Senior Project Manager, Science center NEMO, Ams- Irena , Head of Education and Science Communication Department, issues is the core of Pass’ project. The “frictions” between so-called “hard” and “soft” terdam, Netherlands Copernicus Science Centre, Warsaw, Poland sciences, ethics and the arts are almost everywhere in our themed exhibitions. Through Exploring the extent of space in the classroom Ian Russell, Director Interactives, High Peak, United Kingdom a certain number of appealing pictures, sounds or other surprising material from our Space education is not confined to space travel and astronomy and can be used to museum we will try and discuss the “whether (or not)”, the “why” and the “how“ of lea- teach almost anything: the human body, the scientific method, basic natural laws, earth ving a place to humanities in science centers and museums. sciences, etc. NEMO has developed several hands-on space projects for the classroom that add an extra dimension to the regular STEM curriculum, bringing informal elements Massa Mufti-Hamwi, Education Management Consultant, Massar Discovery into the classroom. They are easy to adapt and can offer inspiration for other space Centres, Damascus, Syria related projects. Have you ever asked yourself «So What»? Based on the exploration and discussion of several science-based topics such as envi- Christophe Chaffardon, Head of Education, Cité de l’espace, Toulouse, France ronment, genetic engineering, robotics and plastic surgery...participants will discover Let the children talk through a «mind mapping» game that humanities are inherently integral part of science Two youngsters involved in the third “Children scientific Conference” talk about their learning. Participants will realize in no time that the science leaning is not isolated from experience, with the help of a PhD student. This event is organised by Cité de l’Espace. value-based judgment and questioning, but rather is very much reconnected to subjects 200 children take part presenting poster sessions, plenary conferences and oral presen- such as philosophy, history, religion and most importantly to human values in order to tations as real researchers do. The theme this year is Mars exploration. comprehend and make a choice with regards to the impact of science and technology in our society today. Pedro Russo, Universe Awareness International Project Manager, Leiden Univer- Laurent Chicoineau, Director, CCSTI Grenoble, Grenoble, France sity, Leiden, Netherlands Humanities should be placed in the back office Science centres and observatories as information gatekeepers The most important place for the humanities in Science Center is not in the showcase, The latest developments in technology are changing the way we handle and process as any other exhibit of natural sciences, but in the back-office. Of course social sciences scientific data. The information gatekeepers are no longer a select group of scientists, have results to disseminate and their methods can usefully be learned, practiced and as scientific databases are nowadays available on the Internet. Making use of these even criticized by the public. But the most important role they have, from my point of data for education and dissemination is a key challenge for science centers in the near view, lays in the many accurate inputs they can give to professionals working on making future. Will science centers 2.0 become information gatekeepers? exhibitions, science workshops, participatory events, and so on. Because the way they look at the public and its relationship to science and innovation is much more rich and complex than the way we, science centers’ professionals, are often doing.

Sally Montgomery, Chief Executive, whowhatwherewhenwhy - W5, Belfast, United Kingdom See today through eyes on the past 56 Young people accept technological advancement as it appears, without thinking. In 57 a recent project W5 used historical photographs of the building of RMS Titanic with conference programme

Joerg Ehtrieber, Director, Friday & freD - The Graz Children’s Museum 16:45 – 18:15 Since opening in 2003, FRida & freD has been travelling its award-winning interactive 16:45 – 18:15 16:45 – 18:15 exhibitions throughout Europe and even across the pond. Currently FRida & freD has Yellow room four exhibitions on tour. For a small to medium-sized institution such as FRida & freD Blue room Orange room this presents both enormous opportunities as well as challenges. In this fast-paced and sometimes humorous presentation we will present the complex realities of putting exhibi- Going the distance with travelling exhibitions tions on tour – from overcoming language barriers, to signing a contract, to supporting Science centres and science governance: Biology and chemistry for all the senses staff members who often spend weeks at a time away from home. We hope to offer Real experiences FRIDAY 01 JUNE 01 FRIDAY personal tips and tricks to institutions considering putting exhibitions on the road as well JUNE 01 FRIDAY PH MC EX as new angles and insights for the more experienced. EI AU LE Convenor: Alan Draeger, Director, Asia Pacific and Middle East Global Business Development, SS OU AU Convenor: American Museum of Natural History, New York, USA Convenor: Julie Moskalyk, Senior Manager, International Sales, Science North, Calgary, Traveling Exhibitions: Worth the Effort! Hoelle Corvest Morel, in charge of accessibility for visually impaired persons, Canada Marzia Mazzonetto, Project Manager, Ecsite, Brussels, Belgium universcience, Paris, France Travelling exhibitions have many challenges. What happens when borrowing and The American Museum of Natural History, New York (AMNH) creates two new tra- Science centres and museums are promoting themselves as platforms for gover- Are museums prepared to welcome visitors with special needs at the same time lending parties have different expectations regarding prices? Is there a risk of veling exhibitions every year, each of about 700 square meters. After showing in New nance, citizen participation and dialogue on the relationship between nature, or in the same spaces as other visitors? This challenge is met by some museums important information being lost in translation? What are standard staffing and York, each exhibition goes on the road, with currently about 16 traveling internationally. where the tools developed for that aim could be relevant for all. Some expe- The trick is finding what is of interest in different countries and venues and also adapting science and society. What are examples of success, in which museums and insurance requirements? After years of professional experience on the road, we science centres have made a concrete impact on science and technology gover- riences developed in different countries and contexts will be demonstrated. We have all encountered both the expected - and unexpected – on the international the business model : collaboration, rental, licensing the intellectual property. With a new will discuss how to create experiences using each sense, which allows any visi- installation or takedown every 10 days the logistical challenge is considerable, and our nance? On the other hand, this session will also look at examples of science touring market. This humorous and fast-paced session gives a glimpse into both the contracts have grown to cope with all foreseeable contingencies. Openings in different centres that have experiences failures, problems, and obstacles in their science in tor, whoever they are, to handle true experiments and absorb difficult scientific bumpy and rewarding process of touring travelling exhibitions. countries set a gratifying seal on the enterprise. society work. This reverse session aims to collect opinions and experiences for the concepts without looking at the usual pictures or drafts. Speakers: development of an "instant" state-of-the-art overview of the field. Speakers: Speakers: Stephen Pizzey, Director, Science Projects, London, United Kingdom Elodie Touzé, Science communicator, universcience, Paris, France Travels with an exhibition Andrea Bandelli, Science Communication Advisor, Amsterdam, Netherlands Stéphanie Kappler, Science communicator, universcience, Paris, France Travelling exhibitions can boldly go with missionary zeal, taking science-for-all to new Different levels of governance DNA lab and scientific police frontiers and this is the spirit in which we began, first with a travelling science centre Science centers increasingly exert influence on the governance of science at different le- A DNA lab and sensibilisation to scientific police activities has been developed for blind complete with tent and floor travelling to the furthest shores and cities of the UK and vels. This can be don by re-defining their own governance and the relationship between and visually impaired persons and first tested with visitors. Specific prgrams and models then with an exhibition to the Middle East and Ethiopia, courtesy of the British Council. the public and science, by shaping the way research and science is done by the scien- have been created to let blind persons understand the different scales body and cells The exhibiton toured for three years, never returning home and became the inaugural tists who work with or in museums, and in some cases with direct actions that affect local, and spit content to DNA molecules component. The aim was to tackle with short and exhibition for a science centre in Addis Ababa. These were truly adventurous times. national or international policy making. This framework will be described and used to reliable technics used by analysis laboratories and to approach ethic questions. Since then, with the expansion and maturing of the Science Centre sector, the scene stimulate the discussion among the participants has become more formal, possibly less adventurous and probably a lot safer for all concerned. This contribution draws on personal experiences as our own organisation Tommaso Nastasi, Science Education officer, European Molecular Biology has grown and speculates on where the new frontiers may be. Paola Rodari, European Projects Manager and Exhibitions Developer, Sissa Laboratories, Monterotondo, Italy Medialab, Trieste, Italy Molecular biology Learning lab for non expert public Olle Nordberg, Director, Teknikens hus, Lulea, Sweden European framework of governance-related activities in science centres Learning complex biological concepts can be a challenging task to complete through How do activities related to governance issues in science and technology, carried out traditional teaching methodologies. Our experience indicates that young people and The exhibition story - a universal tale? by science centres/museums, engage the public? How do they impact on scientific students with learning disabilities, constituting a significant 5% of school population and To build an exhibition is to tell a story. And storytelling like exhibition making has its roots research? Come join us and share examples and best practices, discuss results of such by far the largest group of people with special education needs, may benefit from an origins, often in the world around us. Familiar values and notions build up the plot. activities and their impact on the public and on science centres and museums. Help us facilitated interactive educational experiences. Exploiting the potential of collective lear- But what happens when the same story is told in another setting and in another culture? update and validate a European framework of governance-related activities in science ning approaches and developing whole body interactive experiences can increase the Are the values and notions the same? An exhibit that is familiar and intuitive in one centres and museums, which takes into account the different possible impacts these levels of interest and at the same time provide these groups with more accessible paths context may be strange and inconceivable in another. Physics and science are universal activities can have on public engagement and society at large, as well as the policy of to understanding scientific concepts. Lessons learned in the education field may prove but the way we interpret it and the way it is described in society may wary. How can research and the policy of the museum itself. useful for improving accessibility to complex biological concepts by larger audiences. we bridge the gap? Dominique Jongen, Edutainer, Royal Belgian Institute of Natural Sciences, Brus- Antonia Spanos, Director , Exhibition Agency , London, UK sels, Belgium Cultural diplomacy or culture clash: how to make your international tour a success Royal Belgian Institute of Natural Sciences - Brussels PaleoLAB The Exhibitions Agency is a travelling exhibitions specialist which handles the internatio- The PaleoLAB is a discovery room, where children, teenagers and adults will acquire a nal touring exhibitions of many institutions and exhibition producers worldwide. From Ko- taste for paleontology. They’ll explore the «lost world», using drawings, puzzles, maps, rea to Kuwait to Kansas and plenty of great locations in between, we have experienced audiovisuals, plasticine, shovels, brushes and real fossils! PaleoLAB gives a unique multi- every aspect involved in touring exhibitions of different sizes, budgets and themes. In this sensory opportunity. The keyword in this Lab is: «Touch everything!» That’s of course the presentation you will find out the inside story on working with museums across borders, reason why PaleoLAB is also a paradise for visually impaired and blind people. An what common problems to avoid and which tried and tested methods can be used to adaption work was carried out with the help of a blind teenager. Since then, several help make your international tour a success. groups of visually impaired ad blind people have been hosted in this discovery room. Story of this adventure and scenario with a few examples.

58 59 conference programme

Shana Turakhia, Programme and Gallery Interpretation Manager, Science Mu- seum, London, United Kingdom 18:15 - 19:15 09:00 – 10:00 10:00 – 11:15 Access, from policy to practice – making a difference on the floor Happy Hour in the Business Bistro Pink room Pink room The Science Museum, London welcomes nearly 3 million people a year. We have disa- bility guidance, an action plan and an ambition to work inclusively with new and diverse audiences. What does this mean for our Explainers and performers on the floor? How Keynote speech What’s new in travelling exhibitions? can they become skilled at delivering to audiences with a range of needs and how do Join us for a glass of french wine at the business we raise their expertise and awareness? By involving you in one of our ‘make and take’ FRIDAY 01 JUNE 01 FRIDAY workshops, developed as part of our Learning Programme, Shana will give you insights bistro for a relaxing hour of networking with other Speakers: into the type of training and experiences that we are developing. delegates. EX Martin Rees, Baron Rees of Ludlow, Professor of Cosmology and Astrophysics, Convenor: 02 JUNE SATURDAY University of Cambridge, Cambridge, United Kingdom. Space exploration, life and the cosmos Emma Wadland, Communications Officer and Webmaster, Ecsite, Brussels, The space age is little more than 50 years old but space technology already pervades Belgium 20:00 our lives. It has also been crucial for science. Unmanned probes have visited the planets Nocturne at Cité de l’espace of our Solar System. But will human explorers follow? Or will space be only an arena Looking to rent or buy travelling exhibitions? This year, we take another look at for robots and fabricators? By probing far beyond our Solar System, telescopes, have current and upcoming travelling science exhibitions across Europe. This rapid-fire revealed a vast universe, containing billions of galaxies, each containing billions of session will give you a glimpse of the huge range of exhibitions on offer, leaving stars, whose history can be traced back to some mysterious ‘beginning’ nearly 14 billion it up to you to make contacts and find out more. Dossiers on all these exhibitions Cité de l’espace promises you an unforgettable years ago. We now understand in outline the emergence of atoms, galaxies, stars and are available on Extra, Europe’s online database for travelling science exhibitions, planets -- and how, on at least one planet, life emerged and developed a complex which is hosted and maintained by Ecsite at www.extrascience.eu. experience for this Nocturne. In a night full of biosphere of which we are part. We wonder, indeed, whether our ‘big bang’ was the only one. And we have learnt that many other stars are orbited by retinues of planets Speakers: music, local food and drinks you will get the chance -- some resembling our Earth. Will we find life on them? What is our future on Earth? This illustrated lecture will attempt to address such issues. to discover the museum with its numerous exhibits, Christopher Garthe, concept | text, studio klv, Berlin, Germany theatres, gardens and immersive experiences. Howling with the wolves! Wolves are re-migrating to Germany. What is a great success for wildlife conserva- tion and nature protection, could pose problems for various land users. This interactive travelling exhibition focusses on research on wolves in Germany and how reasearch There will be two points of departure for Ecsite shuttles: findings could inform the management as well as the communication strategy accompa- • At 19:15: Boulevard Lascrosses, in front of Hotel Mercure Compans , same nying the re-migration of wolves to Germany. side of the road, adjacent to the Congress Centre • At 19:15 : Boulevard Strasbourg next to the Jean-Jaurès Métro Station, in front Maarten Okkersen, Head of Design and Productions & Project manager of Exhi- of the Air France agency bitions, Museon, the Hague, Netherlands Hi tech Romans! 2000 years ago, the Romans ruled over a great empire. How did they become so successful? The Romans were curious, inventive and practical. They borrowed many ideas from nearby cultures. How did they manage it without computers, motors and electricity? Find out what they were capable of, follow in their footsteps and be inspired by the high-tech Romans. Like the Romans, we are also faced with issues that require a creative approach, cooperation and technology.

Susann Zehl, Project Manager Operations, Archimedes, Berlin, Germany Science Tunnel 3.0 Science Tunnel 1.0 and 2.0 and soon 3.0: the exhibition on basic research at the Max- Planck Society is not only one of the most successful science exhibitions ever. For 11 years, its themes and content have also promoted Germany internationally as a location for innovation. An exhibition about science and research has become a brand in itself.

Patricia Homs, University of Barcelona and Arts Santa Monica, Barcelona, Spain Josep Perelló, Associate Professor , University of Barcelona, Barcelona, Spain Antarctica, condensed matter, living systems, invisible fields We are presenting several projects through the boundaries of scientific, artistic and educational practices. Mireya Masa. Antarctica is an exhibition based on the outcome of fieldwork carried out during 2006 at Argentine bases in Antarctica in collaboration with the marine ecologist Mercedes Masó. Condensed matter exhibition invites visitors to look at cooking, gastronomy and nutrition through the scientist’s eyes. The Living Systems exhibition develops interactive interfaces that apply principles of the theory of living systems related to ecology, artificial life and the complexity science. Invisible Fields 60 explores how the understanding of our world and our cosmos has been transformed 61 by the study of radio waves. SATURDAY 02 JUNE 62 shapes, rhythms androwsshapes, rhythms andcancopy exactly things reality. oralter Alsothey play have incommon.They alot colors, forms dealwith visualarts Music andthe and shapesandforms Boing! sounds,colors, Bradke, DirectorMichael andDriver, MobilesMusik Museum,Germany DollHouse?andDon’t Whatismissinginthe controls looseFocus.Emotion Memory, in October 2012. It is free to rent from October 2013. exhibits Someother include exhibition.the The exhibition has been shown andwillgotoin three Norway countries visitor’s the concerning personal profile.the through Then apath exhibition suggests visitor’sthe own brain. Theexhibition asksvisitor to signinandputafew the questions exhibition of35exhibits consists This hands-on,minds-onandheart-on allrelated to Your brain -useitorloseit! Høeg,ExecutiveAsger Director, Experimentarium, Hellerup, Denmark presentationstrong are supplementthe images ofselectobjectsthat abletoastory. tell theystructures developed, whether they usetools andmuch more. videoand Audio, forrights great apes.Itdoesalsoinform the abouthow apeslive, which kindofsocial demandforFrom andthe “monster” savage”, “gentle ideaofthe to the the human The exhibition cultural aspectsofourperception shedslightonthe historical ofapes: Looking atapes mann, Germany Baerbel Auffermann, ofTechnicaldesign /scenography department University Berlin. definea‘senseoflife’.nally Thedesign was developed stage incooperationthe with ‘dreams’ to ‘possibilities’, through ‘obsticals’- andemotio to individually tries andfinally looking for Through work. sixto seven journey the ofworking stations, life takes usfrom flexibility you need in today’s environment. aimedat work young people Itisprimarily approachThis exhibition interactive, usesanhighly to installation visualisethe artistic CV -abiographical exhibition many Philipp Horst, andExpology.Museon, Vilvite creations. Imitation isaco-production ofTechnopolis®, FlemishScienceCenter, the forspare humans.Theexhibition parts willinspire visitors to make andshare own their bits range from robots humanbehaviour, imitate that through objectsand counterfeit Sometimes imitation goestoo far The35interactive leadsto counterfeit. andthen exhi- imitation. We by learn we imitating others, get inspired by creations people. the of other Imitation isatravelling exhibition theme where visitors willdiscover different aspectsof Imitation ter, Mechelen, Belgium Patricia Verheyden, from 2013 late onwards. 2013 Museumpremiering inLondonFebruary Natural History andavailable to hire theyand findoutwhat tell usaboutourfuture. can Anew touring exhibition fromthe winners andlosers ofextinctions the way dodo?Encounter the ofthe history, inEarth’s are already extinct, livedthat how onEarth longhave we untilHomoSapiensgoes got Take journey anintriguing through compellingtopic ofextinction. the If99.9%ofspecies 21st the Extinction -surviving Century Kingdom seum, London,United Maren Krumdieck, pies anarea of200square metres. town toscienceasmuch communicate aspossibleinasimpleandfunny way. Itoccu- PleiadiwhichGruppo decidedto organise exhibition andinteractive events inasmall a travelingpossibility of having digital planetarium.was Experia from born an idea of old. Itismadeupof30exhibits aboutsound,light,magnetism forces andthe the with isasmallinteractiveExperia exhibition ofphysics, suitable for audiencesfrom 4years AninteractiveExperia: exhibition ofphysics Alessio Scaboro, Educationalproject, Gruppo PLEIADI,Dolo,Italy conference programme Project Manager, Temporary Ger Exhibitions,DASA, Dortmund, Touring ExhibitionsSalesManager, Mu- Natural History Experience director, Technopolis, FlemishScienceCen- the Deputy Director, Museum,Mett- Neanderthal Stiftung - and the realand the gadgets are that used. spy with riment and police techniques, they real about the also learn world of spying spying waytheir through skills.Whilevisitorsexhibition, play the they expe only not - to develop challenge. ofthe Visitors willfindmany opportunities isallpart be trusted asitseems.Finding andwhatisfalse, outwhatistrue istruly nothing whoandwhatcan whatittakesgot to beaspy. Once insidethey are andconfusedas frequently surprised exhibitionthe visitors are recruitedfor secret missionsandthey whether they learn have The Top Secret exhibition reveals world andmysterious ofspies.Throughout thrilling the Top Secret Republic Summerfield, Will musikmuseum.com sound sculptures andacollectionofgreat kidspaintingsare www. alsoavailable. Visit: metres for 20to 60visitors from 6years upandafamily audience.10 interactive ofchaosaround principles the andorder. with Spacescover from 100 to 400square musical experience is a delicate mixture of art, scienceandemotion. musical experience mixture isadelicate ofart, end, visitors In the will appear and havethat toadvise them. assist learned virtually create musicaltracks they that andmusicians integrate composition.Scientists into their bases in physics,and concepts their technology mathematics, and neurology. They also a touch-screen mediaplayer. Through interactive experiences, they aboutmusical learn exhibition,In this visitors from aged 8to 14 years oldcomposeapieceofmusicwith brainMusic, the andemotions Science Centre, Montréal, Canada Louise JulieBertrand, ofraw behaviour earth. the exhibition andstudy the allows visitors to observe from to matter innovation, the construction, understanding from tradition to eco-building, formaterial conventional both andinnovative applications.From rawto the material isapromising for earth of housesandbuildingssincetimeimmemorial, construction the Used andlearn. where visitors canexperiment,physical observe andcontemporary» forraw buildingtomorrow** earth «Ahands-onexhibition which isfun,educational, visitors are given chance the to discover future. housingconditionsofthe **My the nising housingnetworks, to adaptating changes insociety orrespecting environment, the level.societal Housingproblems, requirements andplanetary health orga andcomfort, - of challenges on a human, of our The futurequestion housing heart conditions is at the buildingtomorrow for futureHousing ofthe andmy raw earth Paris, France Mugica, Marie-Sophie Project Manager, Techmania Science Center, Plsen, Czech Head of international affairs department, universcience,Head ofinternationaldepartment, affairs Manager, Development andProduction, Montréal audiences religious Sciencefor Seeking commonground: room Black Turkey Yusuf Ulcay, Project Consultant, Bursa ScienceandTechnology Center, Bursa, if we keep anopenmind! andexchangelearn happen-anditwilldoso things opinionsinorder to let important multicultural society different with backgrounds andreligious beliefs can meet, discuss, centreofallwelcome! happens,peopleina the andmost ofourattention Whenthat why us.They we with are them unique, in needto inhaving feel interested important, in ouractivities.To to focus beableto meet successfully, them it’s important on most challenging, but we besure cannot reactions abouttheir untilthey are participating In asciencecentre, we focus we onshowing visitors things the findinterestingand even To similardifferencies meetthe Teacher,Anna Gunnarsson, NAVET, Borås, Sweden beliefs. compromise parties either andto deviseeach oftruth experience understanding alearning doesnot others that offend Jewish beliefs. orthodox Ithasbeenajourneyto understand for parties both rabbiswith andJewish teachers to defineaprogramme ofastronomy that doesnot jewish scholarship.as acentre oforthodox TheCentre for LIFEhasbeen working Tyne side opposite of the sits Gateshead on the to Newcastle and has alonghistory Working Jewish Community Orthodox the with HeadofEducation,Centre Jackson, Noel for Life, Newcastle, Kingdom United Speakers: from differences. emphasizing there beliefthat their ismore tofrom begained exploring commonground than demands of different faiths. The will panelists speak briefly but are unanimous in This session will bechaired by Maya Halevy, whois no stranger conflicting to the firm it possibleto passonasciencemessage audienceswith religious beliefs? up asciencecentre astrong inaplacewith Muslimcommunity. fundamentalist Is Europedevised in Northern Easternto European a Catholic, country, and setting nomy shows to ultra-orthodox Jewish communities,translating asecularexhibition reverseaudience? Inthis session,speakers describe problems ofdelivering astro- How much are you prepared to change your to needsofan message meet the Israel Maya Halevy, Director, TheBloomfieldScienceMuseumJerusalem, Jerusalem, Convenor: 10:00 –11:15 SS NP LE Keeping «slow pacewith spaces» room Green 10:00 –11:15 understanding of the world. ofthe understanding people can explore together in meaningful ways to enabling build them an evolving of“slowing concept down”the to provide arelaxed andinformal environment where and decideonwhat to do next visit.Iwillalsoshare their how during we are using that providefloor for visitors opportunities to pause, and theirrest reflect on experience vided? Iwillshare how, Exploratorium, atthe we incorporate new spacesaround the visitor.the is pro that content to absorballthe - Do visitors havetime andopportunity the However, to create quest excitement inthe aboutscience,itisfar too easyto overwhelm Many sciencecentres are filledwith that are designed to experiences excitethe visitor. rest,reflection for and re-engagement Slow spaces-opportunities Kua Patten, Director Exploratorium, -ExhibitServices, SanFrancisco, States United available for Sciencecenters. other is bankthat ofamemory workshop Documentation ofthe willbeastart participant. Theroleentity ofthinking. traditional ofthe visitor isaltered from aviewer to co-creative facts are isinclusive andthat more challengedone andsustains censoring, than without – ASlow space atmosphere. Aworkshop ischaracterised that by openness,where nability andrecycling”. We want workshop the to allow for aquiet, reflective dialogue “model making”,mimicking- innature. biologicaladaptations willbe“Sustai Thetheme exhibit. AspaceforI willpresent anupcomingworkshop ourBiomimicry within playful natureMimicking inslow speedworkshop Alexina Pedagog, Thorén Williams, Universeum AB,Gothenburg, Sweden subjective narrativesconstructing aswell asnew understandings. will discusssomepractices ofslow ‘flaneur’the ‘derive’ space-the and aspractices of perspective, that presentation with this to explain it.Starting whentrying titude ofstories asasubjective beunderstood of layers, canonly interpretation. Itwillleadusto amul- endless fascination. Taking city, system anintricate contemporary ofthe standpoint the complexity,As aconsequence oftheir citiescanbewilder andfrustrateusthrough their What canwe from learn whenworkingexhibitions? architecture with Sweden Claes Johansson,Architect /ExhibitionDesigner, Universeum AB,Gothenburg, Speakers: will examine conditionsfor the definingslow spacesfrom adifferent perspective. movement andspeedofobjectsfrom onegiven pointto another. Thissession a premium ofmaterial reward for realizing ideasandprojects increase that the as ahindrance inaworld which values highly speed.Intoday’s culture, there is people to becreative, focused andsocial.Theconceptof‘slow’ canbeseen One idea of ‘slow spaces’ is to rethink slowness for and see it as an opportunity Anne Solli,Project Manager, Universeum AB,Gothenburg, Sweden Convenor: EX DE LE 63

SATURDAY 02 JUNE SATURDAY 02 JUNE 64 Italy MuseoGalileo-Istituto eMuseodiStoria dellaScienza,Florence,Marco Berni, Project Mazzonetto, Marzia Manager, Ecsite, Brussels, Ecsite, Brussels, Belgium Bordeaux, France Responsible Cursan, Sébastien for CapSciences’ digital project, CapSciences, Amodio,Director,Luigi Fondazione Italy IDIS-CittàdellaScienza,Naples, Speakers: research? just than to showaudience to co-createresearchers storytelling data? Orsupport more Should we personalize invite accessto that knowledge? the Build interfaces choosing. For example, how canwe to distance scientific subjects? the bridge own to itintheir apply situationontopics oftheir andtry bases, smartphones) ICTuse(co-created casesofsmart willanalyze data- assignments, participants highenergyIn this workshop ofspeeddates, group discussionsandone-on-one Groningen, Groningen, Netherlands VanBart deLaar, HeadCCD/project manager, ScienceLinX-University of Convenor: knowledge ICTandaccessto PLACES: Smart room Purple 10:00 –11:15 conference programme TE SS NP ten years.ten lopment prospects outreach ofthe and scientificcommunication the last in experience science museums?Marie-Pauline results deve basis,the andthe Gacoinwilldiscuss the - of sciencefacility outreach work to the oflocalauthorities, contribute associationsand like dialoguebetween SOLEIL inthe scienceandsociety? Why andhow sort canthis The SOLEILsynchrotron isalarge research facility. role Whatisthe ofaresearch centre Soleil Synchrotron publicdialogue andthe FranceAubin, Marie-Pauline Gacoin,Headofcommunications,synchrotron SOLEIL,Saint- work. use intheir sible manner, andillustratesresearch describes the process methods scientists andthe public at large. the with It presents up-to-datebrainlaboratory, research in anacces- of antagonism basedonlack ofknowledge. Thisexhibition links whattranspires inthe popular press. Thegap between research the publiccanbecomeasource andthe processes publichaslittleknowledge ofthe the andresults, untilthey appearinthe takes any andhospitals. Aswith endeavor type, placeinacademicinstitutions ofthis The humanbrain subjectofintensive isthe research throughout world. the Research exhibition the From hall labto the seum Jerusalem, Jerusalem, Israel Varda HeadofScienceandSociety, GurBen Shitrit, Bloomfield ScienceMu- factors sciencecommunication. canpromote that orobstruct reactor beingbuiltinCadarache, ofFrance) South inthe asanexample to show the Can bigsciencebetransparent? Thepresentation willtake fusion international ITER(the increasing demand fromand legitimate publicfor the better information and dialogue. sing key challenges for humanity(andattracting amounts offunding),there huge isan gies and scientific research. complexWith scientifictechnological and projects addres- sional experience and personal interpretation oftransparency technolo incutting-edge - Michel Claessens,HeadofCommunicationsatITEROrganization, willshare hisprofes- Communicating ITER:canbigsciencebetransparent? rance, France Claessens, HeadofCommunication,ITERorganization,Michel Paul-lez-Du St - Speakers: and visitors centres. well-known most some ofthe research facilities world, inthe aswell asscience research. incutting-edge can bepartners Themembers panelrepresent ofthe research infrastructures andwillalsodiscusshow sciencecentres andmuseums science. Panelists will look at outreach and communication activities related to tanding andacceptance aswell challenges oftalking aboutcutting-edge asthe of large-scale research infrastructures. Itwillincludeaspectssuch aspublicunders- the «bigscience» specific ofcommunicating challenges This sessionisaboutthe Jan Riise,Director, AB,Onsala,Sweden Agadem Convenor: Big scienceondisplay Yellow room 10:00 –11:15 SS DE EX Science shows: Variations onatheme Blue room waste their time. waste their gone, sowhenever it’s audience,impress andnever Showtime: the them connect with and concentrate moment. ThetimeswhenSciencewas onthe Businessare Serious long there is.We have to know facts all the anddetails sowe forget canoccasionally them to anyvise andadjust audience.We have to beaware ofany technique performance we have to useallmeanspossible.Presenters have to beableto improentertainment, - To grab people’s world inthe ofoverflowing attention information, disinformation and Rods:Soundtrack: Eddie&TheHot Doanything you wanna do Finland Montonen, Harri work orindividual creativity. control” provoke situationsmay feeling astimulating pieceof ofdanger, aparticipative plannedtracksthe inorder to buildastrong audience.These“lost relationship the with works are to dedicated uncontrolled situations.Many propositions to tend get out of aswell asinscienceexplainers andtheatrepractise, art In performance more andmore Out ofControl Didier Laval, Scienceexplainer, universcience ,Paris, France itby ear.and play the choice. flyuponinteractingthe audienceandusing Butdecide onthe with eye-contact way oruseamore classicalapproachwant apieceinanentertaining to play isyour really improvise you after Whether you only original. have onatheme masteredthe If you want to beagoodjazzplayer you musician. have amaster to befirst You can Wanna How? play? ments, Ljubljana,Slovenia Luka Vidic, Ljubljana,Sloveniariments, ments? Luka Vidic, Editor, Activities Ustanova Hisaeksperimentov -TheHouseofExpe How to train presenters, sothey are goodatimprovisation? How to choose experi the - «Science» or«show» -doIreallychoose? have to Poland Marcin Chydzinski, Copernicus SeniorSpecialist, ScienceCentre, Warsaw, Speakers: metal?punk andheavy show have? visitors Dothe prefer classic, jazz or pop? Shouldwe holdback from well-rehearsedthe script? How much freedom science of the performer does the improvisation improve dynamicsorisitdangerous because itsteers away from communicators dilemma,butsoonerorlater they inthis have to improvise. Does deliver Written ourmessage? scripts of science shows canhelpinexperienced taining. Shouldwe focus more "show" on the "science"inorder oronthe to We are livinginatimewhenvisitors expect content to bemore andmore enter Ljubljana, Slovenia Miha Kos, Director, Ustanova Hisaeksperimentov -TheHouseofExperiments, Convenor: 10:00 –11:15 LE Activities Activities Editor, Ustanova Hisa eksperimentov - The House of Experi- AU OU Senior Inspirer, Heureka -The Finnish ScienceCentre, Vantaa, - of sciencecentres? ideaofscience?Andare right perception theythe publicto right have helpingthe the raise communicationwillmainly two are questions: scienceshowsThis short convening A Devil’s Advocate perspective onscienceshows Coordinator, PLACES GomesdaCosta, Antonio Ecsite, Brussels, Belgium 65

SATURDAY 02 JUNE SATURDAY 02 JUNE 66 Coffee Break in the BusinessBistro inthe Break Coffee 11:15 -12:00 Houyhnhnms. of the twolast chapters A Voyage book, of the to Laputa, and A Voyage Country to the formultiple languages e-readers andinhard copy. Thediscussionwillfocus onthe our profession. Thereading, Gulliver’s Travels isavailable in by Swift, Jonathan from insights gained understandings ofimportant literature canbe applied to that discussion. Thegoalisnot to reach consensusorconclusion,butrather to deepen sessionisaimedatencouragingstyle to beactively involved allparticipants inthe read must which participants inadvance session.Thisexperimental ofthe seminar- timeto explore participants This sessionoffers ideasfrom in-depth aclassicbook Andrea Bandelli,Sciencecommunicationadvisor, Amsterdam, Netherlands Kingdom don, London,United Duensing, Sally Convenors: Classics the insights from Exploring room Orange 10:00 –11:15 conference programme SS EX Visiting Professor and Museum Consultant, King’s Lon- College PH

his friends about Scienceinherback?his friends troubled usabout this tell relationship? may common friends WhatisMediatelling their What do soleauthorship. by -andwe claimthe only oneofthem know both written that couplewas top sellingbook the the together, supposedto have written have been may seille, France Suzanne deCheveigné, SeniorResearcher, CNRS/Centre Elias,Mar Norbert Speakers: project willbediscussed. data concerning CitiesofScientificCulture which isemerging from the PLACES places to foster development the ofscientificculture insocialcontexts? Finally, ferent from notion ofscientific culture? the schools indealingwith Are the ideal we Science andTechnology? To whatextent are sciencecentres andmuseumsdif- communication: PublicUnderstanding with ofScienceandPublicEngagement culture relate to two operational modelswe have fieldofscience been usinginthe more related to scientific literacy and empowering citizens? How does scientific science centres andmuseumsshouldmake available audiences?Orisit to their Isitaformnication institutions: ofculture, specific and to scientists researchersthat session, weIn this will explore what "scientific culture" means for science commu- Coordinator, PLACES GomesdaCosta, Antonio Ecsite, Brussels, Belgium Convenor: scientific culture? andmuseums:Spacesof Science centres Pink room 12:00 –13:15 ever there. If a divorce happens, They they say know they needeach other, begone flamemay butthe forever - ifit was counselling. cal attraction, boring fire,routine, guilty betrayal passionate marriage, andmarriage Science’s ofMediahasgrown recipro from nonexistent- courtship to occasionalflirting, ofconvenienceScience andmedia:marriage love? ortrue Malheiros, ScienceCommunicationConsultant Jose Vitor communication andscientificculture. outinitiativesEuropean fieldof responsible inthe Commissionandthose for carrying the development in willassist offuture guidesand recommendations task, first the for whose results will be end made of public 2013.at the The toolkit itself and results of this gnment of developing of case out studies a series a toolkit which will be used to carry ofScienceandSociety) study whohave specialisedinthe beengivencurrently assi- the cifically, UPFcoordinatesgroup a of28 researchers from diverse backgrounds, (all of¨scientificculture¨the concept aim to defineand¨citiesofscientificculture¨. Spe- project, outwhich a course ofactionsare PLACES In lightofthe beingcarried together, Scientific culture: emerging fromthe PLACES project data Pompeu Fabra, Barcelona, Spain Vladimir deSemir, Director, /University ScienceCommunicationObservatory well word implicationsof taking the as some of the «culture» in an anthropological sense. culture» was used.We not way expression shalldiscussthe the emerged 1970s inthe as ding ofscience»or«scientificliteracy» an, the literalfor alongtime, translation «scientific term fique». The was not equivalentreally the English to expressions- of«publicunderstan Science andSociety. appearsinFrench, to have Theterm originated as«culture scienti- of«scientificThe culture»notion isused to referthe to anidealmodelof relation between expression ofthe The origins «ScientificCulture» SS RE there may be a scandal looming. may «Scientific Culture», - training basedscienceeducationandteacher Inquiry room Black Klagenfurt and Natrue Erlebnis Park. Erlebnis andNatrue Klagenfurt developing Universitydeas for of modelscreated the by National network, the further didaktik»bybook «ScienceCenter several contains new, authors evidence-based universities, teacher education, sciencecentres andresearchers. Therecently published activeThe sciencecentre most inEurope networkisoneofthe the bridging ofAustria education enquiry-based Science centre didactics-elementary Grabner,Silvia Natur-EriebnisPark Graz, Graz, Austria Andrea Frantz-Pittner, Natur-EriebnisPark Graz, Graz, Austria cation inEurope. edu- BasedScienceandMathematics Fibonacci ofthe -disseminatingInquiry as part between University, the ScienceCentre andTeacher Career development inGlasgow forms of scienceandengineering background the The longhistory for cooperation the science,andeducation Engineering Louise Hayward, University ofGlasgow, Glasgow, Kingdom United solutions have offered new for options process. andsolutionsto this to one changed.in which Web-based traditional ideas areand where tested necessary culum by We themselves. to move attempt from andpersonal approaches individualistic - Finland wascurri the teachers butalsoobligation to apply that right have shouldnot the ning environment. in key Oneofthe the successful PISA-results findingswhileanalysing sciencecentre to usethe teacher exhibitions asapedagogicalexpert asanopenlear However,implemented. mainpedagogicalideaisto give the enoughfreedom for the and Heureka schoolwillbe linkto the curriculum willbepresented. Thenecessary -model byThe PRE-Visit-POST University the of Helsinki Teacher education Department Teacher Environment inOpenLearning astutors Liisa Suomela,University ofHelsinki,Finland Speakers: will bepresented. process. Data, theory, andpractical models from Scotland Austria andFinland for pre- visitusingboth the materials. andpost-visit Teacher training iskey inthis tional andlearning results amongschool groups ifteachers only have prepared According literature, to the sciencecentres tend to achieve meaningfulmotiva- Vantaa, Finland Hannu Salmi,Director ofResearch, Heureka -TheFinnish ScienceCentre, Convenor: 12:00 –13:15 LE RE PH -

right wayright Renewing, reinventing the andreopening room Green 12:00 –13:15 it openedoperations. Ithasnow for run over 20years any renewal, without major but Technical German atthe sciencecenter The Spectrum Museumwas apioneerwhen The New -Relaunching sciencecenter Spectrum Germany’s first Kehrer,Bernhard Managingdirector, klv, studio Berlin, Germany pains ofanongoingprocess willbeexplained. betraying essence,transforming itshistoric itinto anundetermined“blob”?Thejoy and up anew museum,reinforcing museum,enlarging identityofthe the itsscope,orisit where galleries, permanent we visitor’sthe tested satisfaction. process Is this of building newconstructing exhibits. To prepare for bigleap,we to this renew recently attempted in 2013. TheMuseodelleScienzewillmove transferring there, both and ourheritage newMUSE, the sciencemuseumwas designedby Renzo Pianoandisdueto open MUSE -Thenew science museum Trento, Italy Caola,HeadofinternationalMUSE.MuseodelleScienze, affairs, Antonia sciencemuseumfield. education,ourcommunityandthe of ourprograms to better serve get pointand how us to this we are planningto useour new campus as anexpansion 15, ofSanFrancisco’s heart inthe Iwillshare process waterfront. whatthe hasbeento of2013, Spring In the Exploratorium the willopenonitsnew nineacre campusatPier -AnewExploratorium beginning! Kua Exploratorium, Patten, ExhibitServices, SanFrancisco, States United nextthe project. inthe milestones Future present ofthe talk givesonthe status Initiative anoverview andintroduces short andacentralbe modernised storage facility collectionswillbebuilt.This the hosting renovation project SecondWorld sinceitsrebuilding the after War, entire the facility will tiative was launched in2008to reshape museumfor the 21st the largest Inthe century. more 100After than Deutsches years openingofthe Future sincethe Museum, Ini- The Future Museum Initiative Deutsches ofthe Ole Weber, Deutsches Museum,Munich, Germany Speakers: process? How shouldcommunicationandpublicrelations beinvolved departments inthe tations are possibleduring regular closure visitation? Isatemporary anoption? nate? How many resources andwhatdothey are Which cost? adap- necessary new andcoherent –whatshouldwe concept?Whatshouldwe elimi- conserve exhibits andtopics which evolved over alongperiod oftimebetransferred into a How reinvent institution cananestablished itself?How canaconglomerate of reopening andavoid associated pitfalls the different issuesshouldbeconsidered: ployees insciencemuseumsandcenters. To fullpotential ofa tap the Renewing isacommontask for apermanent exhibition em- inwholeorpart Mechelen, Belgium Jacquemyn, ChiefexecutiveErik officer, the FlemishScienceCenter,Technopolis, Convenor: OF MC EX

SATURDAY 02 JUNE SATURDAY 02 JUNE 68 group ofpeoplecanaffect change. major transition challenges. Beyond budgetsmore the andtimelines,learn abouthow asmall andexhibitengagement development processes through to organisational culture and a successful opening in October 2011, many lessons have from been learned visitor exhibit andprogram experiences, ithasbeenaradical re-positioning inourvision.With Acompletelynewnity engagement. facility, new location,andover 4,800m2ofnew Canada)isnow afull21st(Calgary, experience, andaplatform for century commu- From aPlanetarium in1967, to asciencecentre 70sand80s,TELUS ofthe Spark game the butchanging TELUS –buildingon44 years Spark ofhistory, ChiefExecutive Officer, Martin, Jennifer TELUS Calgary, Canada Spark, revision. Technical German neighbouring complete Museum,the profile isunder the Spectrum of and exhibits andanew science center. design ofthe In close cooperation the with sucessivewith addition of exhibits. The relaunch in re-organising will comprise themes conference programme for greater public awareness andactionsthrough exhibits andoutreach efforts. public opinion regarding climate change, specifically motivational opportunities responsibility for session,we planet. Inthis the expect evolution to discussthe of research indicated they students with have grave concern for inheritance of their public regardingsurveying the understanding their of environmental issues. Further the future. changes can significantly affect the In 2002, World Aquarium began history,geological there is a need to better inform public about how the lifestyle change throughout planet atanunprecedented the rate compared to normal anthropogenic scienceisclearthat Though the actionsare creating climatic President,Leonard Sonnenschein, World States Louis,United St. Aquarium, Convenor: opinion on climate change opinion onclimate evolution andthe ofpublic Exhibits, outreach room Purple 12:00 –13:15 deniers whochallenge sciencemuseumpresentations andrecommendations. andevolution-deniersnists successfully, quite are by often that adapted, change climate severalto assess their outcomes.Inaddition,itlooks atstrategies developed by creatio- change initiatives invarious sciencemuseumexhibit programs, U.S. andelsewhere, inthe public advocacy onbehalfofreduction change ofclimate impact.Thisexamines climate advocacy. Museumshave generated adversereactionspublic well as as stimulating Different museums take different approaches to balancing factual presentations with sametimeshowingwhile atthe how personal lifestyles have environmental may impacts. public arenas. Sciencemuseumsconfront presenting challenge science the ofclearly scientificcircles, changeClimate inmost science,accepted iscontroversial inmany andControversy ChangeExhibitions–Opportunity Climate MacWest,Robert Informal Learning Experiences, Washington, USA session. in this awareness. We have someexperience collected practice aboutbest we that willshare outreach programs, websites, conferences in order to public maintain and strengthen to attention launchthis anumberofsciencecommunication activitiessuch asexhibitions, national public onchangeattention climate and the was used Experimentarium huge. COP15 CO2 the the hosted emissions.Denmark conference in2009, inCopenhagen responsibility serious to reduce world of the carry parts industrial the opinionthat had the 1990s hassincethe Denmark beenactive change. onclimate Danishpoliticianshave Denmark DirectorSheena Laursen, ofInternationalExperimentarium, Affairs, Copenhagen, Speakers: OU Matters ofspaceand sociallearning Matters Yellow room interaction both within inter-generationalinteraction within both family groups andbetween visitors. leadingto consider howbition space,interacting others, to enhance social with ornot presentation willhighlightways inwhich peoplesitandtake timeto relax an exhi within - andhowinteract others comfortablethey with feel inexperiencing diversity. this This a significantimpactonhow people the space,howthey long stay,experience howthey differingwith socialneeds.Theexhibition furniture and itsspatialarrangement canhave The MiamiScienceMuseumisameeting placefor wholecommunity, the adiverse mix Community context Gillian Thomas,President/CEO, States MiamiScienceMuseum,Miami,United distract) inasciencecentre. learning sentation willexplore how socialspacesanddesignideascanenhance(orsometimes exhibitions. asthe Thispre sciencecentre are- with staff recognised important asequally identify, explore Thesocialinteraction andlearn. between meetings peopleandthe exhibition, point. In the social spaces are designed where starting the people can meet, tion andbroaden perspective. the InTeknikens technology real Hus,the ofthe world is exhibitsthe approach A themselves. holistic and an associative context create interac - As anarea for as “spaces-in-between” the learning, setting andthe canbeasimportant Context matters! Eva Jonsson,DeputyDirector, Teknikens Hus,Luleå, Sweden some initialanswers. from HeroImaginationProject, ScienceofSharing, Time andDialoguewith willgive choice best the formuseums? Isamuseumstill socialinteraction? Concrete examples role models for fromWhat can be social learned learning? community work outside side»?Whatareavoidance? other the How to «the tosociallearning communicate high threshold ofcultural Whatare reasons andeducationalinstitutions. the for this However, asmallpercentage only ofvisitors from marginalised backgrounds passthe different communities,includingmarginalised people,to encourage sociallearning. For andexhibition decadesmuseologists designersneedto have engage discussedthe Pandora’s the Unlocking Box -sciencecentres andsociallearning Enterprise GmbH,Hamburg, Germany Cohen, Orna Speakers: of learning. onhowstudies isincreasingly socialengagement beingseenasanintegral part multicultural pointsofview. Alsoincludedwillbeinsightsfrom learning research generational interaction aswell associallearning designfactors from localand in museum spaces. Presentations willincludeonwaysstudies to encourage inter- to explore whathasworked andwhathasn’t for encouraging socialinteraction facilitatespaces that learning. Presentations willdiscussintentions andoutcomes spaces appropriate for socialsituationsandwhy matters this about whenthinking This sessionwillfocus onmuseumpractice andresearch insightfor designing Kingdom don, London,United Duensing,Visiting ProfessorSally andMuseumConsultant, King’s Lon - College Convenor: 12:00 –13:15 AU LE Partner and Director Research & Development, Dialogue Social EX social engagement festivals:Scienceevents just than More and Blue room 12:00 –13:15 everyone the chance the everyone to approach sciencedifferently, through wonder, the beauty, the creations, itoffersof shared knowledge. Analliance ofcreative, scientificand artistic La Novela is afree autumn event inToulouse. asciencefestival only Itisnot butafestival La Novela inToulouse ,ascience festival Francis Director, Duranthon, Museumde Toulouse, Toulouse, France andthreats foropportunities transfer locations. to other aprogramscience pavilion, to show creativity the behindscience and technology, and and arts panelsessionwe ofatemporary concept Inthis days. willdiscussthe in ten year,Last visitors sixthousand town, almost talk ofthe outto with bethe Qu3turned at‘Noorderzon’, andsciencepavilion city’sFestival. Performing the arts Arts porary Groningenders again with municipality, schools, andmedicalcentre in‘Qu3’.- Atem This summer, University ScienceLinXatthe ofGroningen willcross sciencecenter bor andsciencepavilion The Qu3arts Groningen, Groningen, Netherlands VanBart deLaar, HeadCCD,project manager, ScienceLinX-University of and public,festivals ”third perfect places”. bethe may andcenters excellentWith relationships ”upstreams”and ”downstream” to policy-makers to visitors empowered roles citizens,scienceevents to play. have andsciencecenters important literacy are ingredients for becomingcrucial inclusive andinnovative communitiesand accessible,andlow Inasocietyeasily cost. where andscientific publicengagement forThey are important fostering andcivilsociety engagement development. Itisalso Oldenburg around 1990. Such placesare athomeorwork ”third”. not –hencethe The third place is a forconcept community building and democracy, introduced by Ray The third place Jan Riise,Director, AB,Onsala,Sweden Agadem participation. formatstions from 25years last ofexperiencesandpublic the ofpartnerships, interms research field.Thesessionwillpresentthe 2012 inthis editionlookingatmaininnova - advanced extraterrestrial applicationsfor systems, life observation future andthe of journey between thescience and science fiction, exploration the most of space and Astronautical Congress. International respondence Theevent the with willtackle the In 2012 FUTURO the REMOTO festival to willbededicated spaceresearch incor Futuro spaceadventure Remoto, the Founding Member, Raffa, Mario Fondazione Italy IDIS-CittàdellaScienza,Naples, Speakers: questions. they develop future? inthe Someexamples willbepresented to address these allaroundart Europe? Whatdowe really meanby scienceevents andhow will varietyas the ofprofilesthat characterise ascience event. What’sthe statethe of and technology. Over 15 past the years numberofevents the increased aswell Science events are inscience tool engaging to ahighly foster citizenparticipation DirectorLeonardo Alfonsi, Perugia ScienceFest, Psiquadro scarl, Perugia, Italy Convenor: OU SS NP - - 69

SATURDAY 02 JUNE SATURDAY 02 JUNE 70 results. future Thisisthe challenge ofsciencefestivals andsciencecommunicators. formatsthese scienceprocess isabetter ofscientific ofthe understanding only andnot Science festivals are anideal“third place”for new these formats. Theprecondition for developed for different groupsage such as citizen conferences parliament. or student from scientificprocess. publicinthe the Therefore, different event have been formats more towards public.Today, engaging the politiciansrequire astronger participation ofsciencecommunicationhasdeveloped concept decade,the last In the more and –futureScience festivals trends Muender,Herbert General Manager, Universum GmbH Managementges a cabinet andpublicconferences ofcuriosities andadigital forum. Many andencounters. are items proposedjoy public,from to ofdiscovery the robots to conference programme Esther Hamstra, Content Manager, CoDesign,Amsterdam, Hamstra, Netherlands NorthernLight Esther How to co-designanexhibition stakeholders with public andthe Laurent Chicoineau,Director, CCSTI Grenoble, Grenoble, France Creating anew exhibition permanent Veronique Hallard, Architect andMuseograph, Cité del’espace,Toulouse, France Speakers: inspiration for more experienced professionals. not about"oldschool" just facts for new butalsoaboutfresh the block, kidsonthe go beyond presenting practices" "best by alsopresenting failures. Thissessionis sion. Thepresentations willbequick presenters andpowerful andthe to willtry enough timeforcontent into onesessionaspossiblewith anddiscus- questions ofexhibitionsand management andexhibits. asmuch Thisnew format willstuff setting andtalk aboutmanagingcreativity, content development, succesfuldesign It’s like creative speeddating:Meet exhibition makers anddesigners inanintimate Hague,Netherlands bitions, Museon,the Okkersen, HeadofDesignandProductionsMaarten &Project- ofExhi manager Convenor: exhibitions butwere ask to afraid you alwaysEverything wanted know to about room Orange 12:00 –13:15 Lunch Break Lunch 13:15 -14:30 Getting aboutit them visitors telling doingscience,not Tyne, Kingdom United Ian Simmons,ScienceCommunicationDirector, Centre for Life, Newcastle Upon innew ornot Being original exhibitions Anne Billaut,Cultural Manager, LeVaisseau, Strasbourg, France Designing experiences pedagogicalaim with Architect,Peter Ullstad, codesign,Stockholm, Sweden Beam meupScotty! den, Netherlands Designer, Aartsen, Naturalis MuseumofNaturalPieter -National History, Lei- Using spaceinexhibitions ral Sciences,Brussels, Belgium Antoine, Michèle Fiction, fun andfaillures: encounter first mbH,Berlin, Germany schaft Claudia Schleyer, Interactive HeadofUnit Exhibits,Triad Berlin Projektgesell- Promoting behaviour exploratory Ian Russell, Director, IanRussell Interactives, HighPeak, Kingdom United viewAn autistic development: oncontent schedules usingcontent EX DE SA

Head Exhibitions Department, RoyalHead Exhibitions Department, - Belgian Institute of Natu the visitor experience visitor the timeandspace:Socialmedia Extending Pink room the futurethe ofsuch networks allparticipants. with and openupadebate to discuss communities andpromote ourphysical activities. Thesessionisanopportunity experience useofsocialmedia for inthe museumsasatool for creating linksour with big difference between “communication” and “animation”. We propose to present our the Sciences wereto understand in first France amongthe to doso.Itisimportant museums are now ThePalais on Facebook. andfor des delaDécouverte Cité the It hasbecomeareflexthe to openasocialmediacompanyof accountandmost first! museums:content Social mediafor universcience, Paris, France Claude Farge, Director ofPublishingandInnovative MediaContent Division, can sciencecentre visitsbeextended a“technical with visit”to Facebook IRL! ways to interact visitors curiosity,to andspark explore leadingthem centre? inthe And media giant?Will create independenceandcredibility just new getOrwillthis lost? Whathappenswhenasmallsciencecentre cooperates asocial with 000 servers. farm facilityEurope isanenormous server sizeofseveral the football 460 fieldswith social mediabeatool for branding Teknikens sciencecentres? At Facebook Hus,the platforms visit.Socialmediawillofcourse bethe the after for How sharing. can this to extend science centrethe butwillgive andshare experience their visitors opportunity andinformationriences andcreate individual tags for visitors. in Thiswillhappenonsite When renewing anexhibition area, we explore possibilitiesofaddingreal the expe- IRL! Facebook Olle Nordberg, Director, Teknikens hus,Lulea, Sweden democratise expression the ofcontent. sharing ofopinionsandthe Socialmediatranscendand authorities. linesofauthority,information keeping, gate in new way. Socialmediaalsoposeaculture challenge to leadership, management transform museumrelevance to communitytrends, new mobiliseandengage audiences form sciencecentres andmuseums.They extend visitor experience, anddeepenthe Denise Amyot willexplore many the dimensionsofhow socialmediaare usedto trans- connect ofcommunicationsto channels Social mediaastransforming Canada Denise Amyot, CEO,CanadaScienceandTechnology MuseumsCorporation, Speakers: different whensocialmediaisusedbefore, amuseumvisit? during andafter media to add value online toand on-site visitor?visitor’sthe Is the experience becomelessrestricted.asking questions How canandshouldmuseumsusesocial museum and The the online space is less limitedwith in time: discussing themes bigger, museum’s the with together influenceonaspectssuch aspublicdebate. and spaceare changed through and museumspacegets bigger socialmedia;the the media caninfluence peopleperceiveway timeandspace.Theideasof Social mediaiseverywhere. time.Social useitallthe Individualsandinstitutions Amsterdam, Netherlands van Chiefexecutive,Marjelle Hoorn, Vereniging ScienceCentra Nederland, Convenor: 14:30 –15:45 AU LE SS Making time and space for teenagers Making timeandspacefor room Black 14:30 –15:45 dam already Nerds» successful organised«Night of the events. two very The target Celebrating Nerds isbecomingatradition. the Netherlands ofthe NEMOinAmster NerdsNight ofthe Netherlands DeputyDirector, Overdijk, Jan Willem Science center NEMO, Amsterdam, science,to talk andto with shareengage thoughts. their mirror socialmediato make sciencefeel relevant andpersonal, encouraging visitors to a socialspacefor groups ofyoung peopleto dwell. Visitor interactions were created to issues and emergent technologies. Our aim wasvers contemporary latest the to create co- that reinvented Scienceteam ScienceNews Antenna the gallery The Contemporary Science News Teen with Appeal Kingdom United Katrina Science Manager, Nilsson,Contemporary ScienceMuseum,London, ved itsobjective? centre andhasthe workachiethere. teenagers Whatdoesitmeanto successfully with - talk willalsofocus role activitiesandthe onthe ofonhundred explainers whowork designedfor isaspaceespecially young TheRE:generationthem. people.This gallery ScienceCentre knowledge to andhow Copernicus attracton teenagers usesthis the are stereotypes This presentationoutdated. the often willoutlinerecent Polish research To talking aboutattracting we teenagers, have to get -many to know start first of them RE:generation Centre, Warsaw, Poland Zuzanna Ligowska, through appropriate andcombiningmarketing mediaandlanguage, andcontent. ting young maincharacters, the audiences,makingthem usefulinformation givingthem have muchexperts CittàdellaScienzawillpresent to learn. itsstrategies for attrac- ofscience»isgiving way«popularisation to a«dialogue onscience»inwhich even the will focus relationship on the between museums and young when anage people during technologiesthe available, are This presentation becomingincreasingly sophisticated. world where incentives the from culture and information, tools of the communication, The young families andtheir are mainrecipients the ofScienceCentre activitiesina ofscience popularisation Once uponatime…the Amodio,Director,Luigi Fondazione Italy IDIS-CittàdellaScienza,Naples, Speakers: havethat already tried to target teenagers? strategy andactionscanwe deploy? Whatcanwe learn from fellow institutions how can we convince then group age this What kind of marketing to participate? tion to take educationandcareer. their Andifwe have created anattractive offer we doreach however, them, because they are cusp of deciding what direc on the - 20. Visitors between 14 and 20 are notoriously hard to reach. Itisimperative that The core groups age are visitourinstitutions that younger 14 than orolderthan Science Center, Mechelen, Belgium Steven Vols, Marketing &communicationsDirector, Technopolis, Flemish the Convenor: MC Supervisor of the gallery for Youth, gallery of the Supervisor Copernicus Science - 71

SATURDAY 02 JUNE SATURDAY 02 JUNE 72 the placeisdesignedforthe children, lessappealingitisfor the them. more give teenagers the that usisthat message space?Animportant sciencecenter the to. Are we same «timeandspace»asour16 inthe to 19 year oldvisitors? Whoowns relate to.we They relatewe donot samethings tothink the want mostly to relate them 37 different exhibits. reveals Thismaterial manyaboutwhatteenagers interestingthings visiting11 fromgers Sweden andNorway inEurope sciencecenters andlookingat onan outfrom carried 2008 evaluationto 2010A final survey report on teena- 160 onevaluatingA report 160 teenagers Sweden Pär MultimediaManager, Mauritzson, Innovatum ScienceCenter, Trollhättan, attractive program andanextensive mediacampaignworked great. audience is 16 to 20 year olds,which hard is normally to attract. However, a very conference programme closer to the public the closer to experimentation: research Bringing Artistic room Green 14:30 –15:45 Künste, Zürich, Switzerland Irene Hediger, program, Co-HeadSwissartists-in-labs Zürcher Hochschule der collaborative dynamics. andcreatingrimentation spacesto start ofresearch, Theexperimentsriments. expe allow publicto includingplayful bepart the - actasdesigners andcatalysersofcollective expe- have ascientificimpactwhenartists inventing new exploration ways inresearch. for can Artistic publicto participate the experimentalconventions. and learning, Thispractice onup-closeobservation, hinges therefore ofany field,and customs single allied to the have license to reach beyond they are not inquiry: world.tanding the Several are innon-disciplinary engaged artists approach anautodidactic, heuristic Sciencedescribes ofIntimate The notion to unders- scienceandcollectiveIntimate experiments Patricia Homs, of Universitat deBarcelona, Universitat deBarcelona, Barcelona, Spain Josep Perelló, Responsible ScienceArea ofthe Santa Mònicaonbehalf inArts Speakers: also becomeadriving force research. within to only they decidewhether areleft new closedoropento the ideas,butcould visitorsthat are consumers nolonger outputofscience;they ofthe are nolonger museum, itisinteresting practice notion art-and-science the to juxtapose this with of scientificknowledge. In referencethe space-timeconstraints to ofascience boundaries andincluding a more conceptualisation emotional dimension in their samesciencesystemcontributing inthe inseveral ways by breaking disciplinary they already perceive sameparameters. alongthe art They are infact already technology andwhoare keen to beinvolved inscientific research dynamicssince A new generation isemerging ofartists whoare skilledinscienceand highly ronment, Fundacion "LaCaixa" -CosmoCaixa Madrid, Barcelona, Spain Ignasi LópezVerdeguer, DeputyDirector -Dpt.ofScience,Research andEnvi- Convenor: based practices anddevelopments. giving insight into process exhibition public will talk, space” be and subject the of this The process “hybrid “hybrid labspace”collaborations the ofthe itwith andbridging sharedand the from goal of learning each other’s field of knowledge and point ofview. natureratethe inspiring ofcuriosity,that isbasedon afree flow ofideasand expertise interactions scientific long-term with research.the programme of Theintention isgene- to practice, science,andsociety through investigate art relations between contemporary programme provides Swissartists-in-labs in2003,the aframeworkInitiated to for artists –actscience Think art SA NP University of Barcelona Santa Monica, Barcelona, and Arts Spain OU team amulticultural Communicating sciencewith room Purple then they have made the leap of faith that is necessary to bridge cultures. to bridge theythen leapoffaith have madethe isnecessary that gap between own the their culture andpublicthere, bridge scientist andsuccessfully culture like anative, isdifficult.However, butthis ifaConsultant cancreate aCentre in Sotoculture adviseeffectively country. ofits host the understand aconsultant must culture, ascience centre orchildren’s museumshouldberooted in,andexpress, the phenomenon.To American sciencecentresModern are aNorth succeed inanother Stranger inaStrange Land , DirectorMike Bruton CapeTown, ofImagineering, MTEStudios, Africa South mixedusually together sokeen eye andclearmindare developer’s often friends. best ARE different... are butcanwe Pitfalls sciencethough? communicate andopportunites imaginationandwarm audienceasapuzzleto stir to upbrain the cells.Sure we betweenAs anintermedium speeches, other set examples ofmindboggling willbegiven We’re sameinbeingdifferent! allthe Łukasz Badowski, Project ,Copernicus ScienceCentre manager ,Warsaw, Poland from culture the oforigin. cultural environment exhibition the isaimedatandwhere canbetransferred content It shows where itmightbemore sensibleto producethe directly aspecificcontent in of how conversations went between clients. company a international German and their you know whatanexhibit shouldlooklike for culture? another Thistalk gives examples fromHow a different do you a business partner with communicate culture? How can Working onexhibitions across borders ConceptandResearch,Anna Schaefers, Archimedes, Berlin, Germany imagination. leapofthe have already biggest madethe gap between they the perhaps andpublicthere, bridge then scientist and successfully a native, butyou can’t. However ifaConsultant cancreate aCentre own intheir culture culture itrepresents. Soto adviseeffectively culture the like understand aConsultant must public aScienceCentre orChildren’s berooted Museummust in,andexpress, the it’s phenomena.Butto succeedwith American Science Centres are aNorth atorigin Stranger inaStrange Land ScienceCentre White, Bristol, Bristol, Kingdom Consultant,United At Harry Speakers: Dozobaczenia!Seeyoustudies. soon!Àbientôt! to content localisation?We will address issuesthrough these aselectionofcase and -more -different cultures? importantly face problems Doyou often related Doyoucate inEnglish? cooperate inateam ofpeoplefrom different countries local cultural issues in Poland, and developed can in only communi- a team that Can you imagine an exhibition produced by a German company, dealing with Poland Lukasz Badowski, Project Manager, Copernicus ScienceCentre, Warsaw, Convenor: 14:30 –15:45 EX NP DE

pilot project pilot ExhibitionEvaluationThe European Tool (EEET) Yellow room 14:30 –15:45 Science Centrebehaviour. oftheir andtook note spy”, we followed educators visitthrough from the endoftheir the beginningto the the visit.Secondly, project the inapilot during they called“educator Copernicus dointhe research project Firstly, theme. through onthis aquestionnaire, we asked teachers what presence Centre. in the We would like to get knowledge. We this out a two-way carried visit.However, abouttheir andtalk tobition tothem them, we abouttheir know nothing ScienceCentre, to the explain students people,whobring the world exhi the andthe - They are important. The role ofteachers educators inScienceCentres andother isvery Teachers –Whatthe TeachingPlaying, do? Coffee? Drinking orJust Copernicus Sociologist, ScienceCentre, Warsaw,Helena Jedrzejczak, Poland widespread implementation inEurope worldwide. andpossibly degree.the project pilot This findings session ofwill disclose the and present a plan for niques cushionedby asolidtheoretical framework highest toatthe automateanalysis impactonvisitors. projectintended Thepilot delved into different tech video-capturing - tions are experiences meaningfullearning have the andidentifydesignelementsthat toolboxfriendly to assessvisitor behaviour, investigate whether sciencecentre exhibi- The European ExhibitionEvaluation Tool project (EEET)pilot set outto develop auser- The European ExhibitionEvaluation Tool project (EEET)pilot Alena šuldova, Techmania, Pilsen,Czech Republic Bergen, Norway Nils Petter Hauan,HeadofDevelopment Sverdrup, Project Coordinator, VilVite, Speakers: onvisitors. intended impact bits the design factorsmeaningful learning materials and identify important gives that exhi- investigate sciencecentre whether exhibitions canbeconsidered aspotentially was launched to develop employed aneasily toolbox to assessvisitor behaviour, also present TheEuropean ExhibitionEvaluation Tool. EEETisapilot project that on evaluation techniques, apresentation ofresults from videofootage andwill from basedonamindmap.Thissessionwill includeaninput interviews anexpert use aspyglass camera oraninfrared camera with observations these andsupply You obstacle. be usedto minimizethis canmake avideofootage. Oryou can our visitorswhen we observe - they are not acting normally. Many can methods exhibitions isnot yet to anacceptable level. performed Oneproblem - isthat Evaluation ofwhatourvisitors are actually walk doing during their through our Høeg,ExecutiveAsger Director, Experimentarium, Hellerup, Denmark Convenor: RE AU 73

SATURDAY 02 JUNE SATURDAY 02 JUNE 74 future own usingtheir personal information to take through space. them the information. shadow Ananimated to guidesvisitors experience andenablesthem their visitors by projectingthe floorand animationsonto the walls, creating a filled with world using spatialinformation science,animationandmusic.This exhibition engages fully Songs ofANAGURA to experience own their future gives by visitors anopportunity YourExperiencing Future and Innovation (Miraikan), Kohto-ku, Japan Moeko Tabata, spaceinfrontin the sphere. ofthe sphere, data displayed onthe by moving arms their andplanetary global directly with owntheir bodymovement. The «ScienceonaSphere” exhibit allows visitors to interact space. Thisexhibit to interact scientificdata using with alsogives visitors anopportunity life, prehistoric back intimeto everyday projecting at360degrees images inaconfined present past, Exhibits canimmerse visitors orfuture. inthe Time Machine takes visitors andMovementTime Experiences Trento, Italy DelLongo,HeadofDevelopmentLavinia Dept.,MUSE.MuseodelleScienze, interact itto life. data bringing with from simplegraphs infographs, to printed visualisationsallow but computer visitors to elements ofscientificprocesses inaction.Museumshave always useddata visualisation datasets to lifepowerful inever more interestingways. They allow usto demonstrate lows usto process information. anddisplay New technologies display allow usto bring Data andinformation new, visualisationisnot al- computers increase butthe ofpowerful visualisation? So whatisdata Dave Patten, HeadofNew Kingdom Media,ScienceMuseum, London,United wall. onthe a message water andamelting8cubic-metre icecube.They by imprint canalsoleave painting their and projected on a wall. Visitors wear toboots wade rubber through 40,000 litres of incorporates infographs, animated newspaper headlinesandmodelsmadeto scale experience trace andleave apermanent mindsofvisitors. Theexhibition inthe sensory sounds anddifferent temperatures exhibition ofthe give visitors amemorable, multi- changeon climate andhow we to canadapt its inevitable consequences. The sights, Klima XatHeureka isbasedonanexhibition explains that concept humanimpact the change Visualising climate Vantaa, Finland Mikko Myllykoski, Experience Director, Heureka -TheFinnish ScienceCentre, Speakers: besharedsession willideally widersciencecommunicationcommunity. the with willbeinvited to shareand participants ideasandtechniques. Results from this information related to natural andphysical sciences.Real examples willbeshown traditional We observations. to otherwise willdiscusscreative ways to present tive ways information aboutthe infront bringing brand ofthem, new perspectives visualmeans?Visualizationanimations, andother enablesvisitors increa to think - How dowe communicate scientificinformationthrough effectively colors, shapes, tration, Boulder, States United Sara Physical Summers, - Adminis OceanicandAtmospheric National Scientist, Convenor: creative for learning Visualization Blue room 14:30 –15:45 conference programme DE SS Science communicator, Museum of Emerging National Science Susanne Rehn, Curator, Deutsches Museum,Munich, Germany Science Centre), Trondheim, Norway Kulhawczuk, HeadofEducation,VitensenteretMartin iTrondheim (Trondheim Kingdom United Centre Head of PublicEngagement, Elin Roberts, for Life, Newcastle upon Tyne, Germany Bradke, Michael Poland Marcin Chydzinski, Copernicus SeniorSpecialist, ScienceCentre, Warsaw, Speakers: learning session. concepts ofspaceandtimeawait learning ofthe and effective you active inthis two issuesare fundamental to experiments andunderstanding science.Immediate andtimepoorlydistance andhave littlepractice one,yet inmeasuring either these Space andtimeare abstract concepts until they are measured. Children estimate Ed Sobey, Outreach instructor, Technichus, Redmond, States United Convenor: A hands-on approach to spaceandtime to A hands-onapproach room Orange 14:30 –15:45 Coffee Break in the BusinessBistro inthe Break Coffee 15:45 -16:30 LE OU

Director and Driver, Mobiles Musik Museum, Duesseldorf, tions for sciencecentres tions for - Implica Internet: andthe Science journalism Pink room with the latest informations. latest the with itsexhibits update beingusedto automatically websitethe is«goingback» park, to the press magazine editor in chief to produce More, content. and manage of content the a French-English space news website, Enjoy Space, have been created a former with web andsocialmediato expand itsoutreach missionbeyond limits.Thatiswhy these limits insidewhich visitors experience itsoutreach del’espaceuses mission.TheCité Devoted del’espacehave, Cité like to space,the allparks,itsown «walls», physical Outreach beyond «walls» the Olivier Sanguy, Editor inchief, enjoyspace, Cite del’espace,Toulouse, France science mediacentres willenablesciencenews to travel across borders, placeandtime. network international the of betweenbuild bridges media.Furthermore, scienceandthe for researchpublic support andresearch funding.Thisisoneway for sciencecentres to will increase this publicawarenessIn turn, of science and technology, andstrengthen Media Centre to ensure greater andmore credible research coverage media. inthe aScience sciencecentrethe first start in –planning is–asthe to world Experimentarium Science news across borders, placeandtime Bush,Experimenarium, Hellerup, Denmark Morten new frontier. discussing.Ilookforward experiences to sharing andworth views onthis blurry live limitbetweenwith blogging.Butthe andcommunicationcanbe journalism content and Facebook for different We purposes. incovering have gained expertise events to create and content value. In addition to various websites, we use a blog, Twitter of our digitalrethinking team, how we is now Internet journalist/editor part can use the and what added value to journalist a brings science centre. a good journalist Our to explain why CapScienceshiredThis sessionwillbeanopportunity aformally-trained Reinventing sciencecentre with audiences journalism networks, Sciences,Bordeaux, CAP France Responsible Caplet, forNathalie scientificandcultural resources /European Speakers: crossroads ofsocialmedia,web journalism andsciencecentres. web journalists?Thispanelsessionwillgive voice to innovative experiences atthe centres? How could we benefitfrom a renewed these science relationship with traditionalof the role ofamediatorinsciencemuseumsand ourbehaviour impact journalists andsciencecontent managers isappearing. How evolution doesthis science editor orreporter. anew Thatisto that say generation ofscience web mented, etc. needsto Onenolonger graduate from journalism school to bea (like scoop.it),lots ofnews hasbeenpublished, commented, re-published, re-com- Thanks to onlinesocialmediasuch asblogs,socialnetworks, orcurating tools Laurent Chicoineau,Director, CCSTI Grenoble, Grenoble, France Convenor: 16:30 –18:00 ME NP PH Big benefits of nature inscienceeducation Big benefitsofnature room Black 16:30 –18:00 is ournew exhibition onbiomimetics «Nature’s superpowers.» anatomy adjacentaqua-terrarium. Anexample ofindividualanimalsinthe latter ofthe experimentalthe sections.Anexamplethe interactive is that shows first the ofthe booth technologies for livingenvironment inthe animal studies andnature inspired technique in We between where boundaries possible to blurthe two the sectionsby presenting try sections. rimental Universeum of two consists main divisions: The Living environments Expe- and the Jan Westin, ScientificDirector,Universeum AB,Gothenburg, Sweden munication. are implicationsforbetween organisations partnerships involved innatural sciencecom- live animalexperiences are usedto teach aboutbiodiversity? Initialresults show there differences inimpactfor pupilswhenhabitat exploration, specimenhandlingand/or objectivescurriculum (habitats, adaptation and classification). What arethe specific 3differentthe experiences are usedinterchangeably by teachers to meet same the organisations whowere involved Year inInternational ofBiodiversity (2010). Frequently tion handlingand(3)live 40 animalexperiences. arose Thequestion surveying after natural scienceofthe about the world; (1)habitat exploration, collec- (2)natural history PhD research pupilsof3different benefits assessesthe methods oflearning for primary Kingdom tion, London,United Grace Kimble, Speakers: better world. gives yourconservation sciencecentre agoodreputation andcontributes to a scientificand technical information.with Beingactive inenvironmental issuesand tific information.Nature enables you to reach more children and young people mediaattentionstimulates andthere room isusually for passingonrelevant scien- would not visitsciencecentres. otherwise an audiencethat Theinterest inanimals logical innovationsthe environment. canbenefitpeopleand that Nature attracts many advantages, including:Nature inspiration canbeawonderful for techno- liveHaving ofyour animalsandplantsasanactive sciencecentre part brings Rehnman,Lars ManagingDirector, Universeum AB,Gothenburg, Sweden Convenor: EX LE Learning Programme Developer/ PhD Institute of student, Educa-

SATURDAY 02 JUNE SATURDAY 02 JUNE 76 many other events.many other andorganisation Thestaffing of such events willbediscussed. annual astronomythe festival, viewingtelescope evenings, rocket making workshops and ScienceCentre anemphasisonastronomy with andspacescience. Theseinclude vatory This sectionreviews activitiesandevents the which take placeatandaround Obser the science centre, Kingdom Hailsham, United Observatory Jo Harris, or “get usedto business”?” keep walls inthe spirit whenexpanding? ouridentityandthe Isit“Businessasusual” visitors andstakeholders. non-profit”rule? How “idealistic still can Doesthe model we science centre hasdeveloped, societyexpectations the haschanged that andwith from offerthe –providing 24 more ofeverything. years have passedsinceopening,the Teknikens Husisready to take next the We step. are expanding building,expanding the From ofparadigms? innovative –ashift institution newcomer established to Olle Nordberg, Director, Teknikens Hus,Luleå, Sweden Sciencetival andBusology. activitiestaking placeoutsideourCentrethe willbepresentedIcecreamology, namely economical andecological–you whenyou useitonly sessionsomeof needit.Inthe enlargement ScienceCentre. outsideworld ofthe Usingthe ismore temporary as the ronments willbeexplored like andpublictransportation zones,bridges pedestrian the environment oneofthe as only where ouractivitiesare envi- taking place.Someother to lookatourScienceCentre asmallerScienceCentreHaving gives usanopportunity Size matters! Ljubljana, Slovenia Miha Kos, Director, Ustanova Hisaeksperimentov -TheHouseofExperiments, how canwe best we achieve it? area of 112 946 a engage population of 470 population)living in an Norwegian 000 (9,5%ofthe Above, Weather, Climate, Energy Environment and the we far want inthe to North, to asmallScienceCentre, subjects such regionWith huge. butthe isstill asTheSky hasgonefrom atinyNordnorsk Norway, vitensenter, TheScienceCentre ofNorthern Norway,thern Norway Tove Director, Marienborg, Nordnorsk vitensenter, sciencecentre the ofNor Speakers: butions. astronomy,with spacescienceorrelated willbeapproached themes for contri- centres to exchange ideas,learn new developments and renew contacts. Centres for involved those This sessionisanopportunity operation inthe ofsmallscience Pizzey,Stephen Director, ScienceProjects, Kingdom London,United Convenor: small sciencecentres Concerning room Green 16:30 –18:00 conference programme EX OF sq km (about 35 % of the Norwegian mainland). sq km (about Norwegian 35 % of the AU

Is this possible and Is this - - experiences. educators to develop unique outreach events, digital exhibits and online educational Science communicators and designers collaborateyoung scientists, with peopleand Universityproject amedicalresearch within located ofLondon. atQueenMary, institute research.and health Centre Cellisascienceeducationcentre ofthe andoutreach tnerships aimed atengaging schools, young science people and local communities with Nora Maddock Developer, (Content willdiscusspar Centre Cell,England) ofthe research health andlocal communitieswith schools, Engage Content Developer,Nora Maddock, Centre Kingdom Cell,London, United ofthe materials. based learning practices views andin-depth collaborative on the useanddevelopment ofinquiry- aswellinstitutions assciencecentres context. andmuseumsinthis Shewillshare best keythe role collaboration ofthe between schools,ofEducation,research Ministries awareness-raising projects for schools, useofICTtools. Shewillhighlight basedonthe ofEducationinEurope,Ministries involved inalarge numberofSTEM educationand (Project Coordinator, Debry Maïté European Schoolnet) willrepresent network the of European promoting education collaborations Schoolnet inSTEM Project Debry, Maite Coordinator, European Schoolnet, Brussels, Belgium across ourregion andfacilitate science. with publicengagement for andhighereducation,to enhancelearning cing professionals all infurther andthose provides Institute Science Learning high-quality and interprofessional training for practi- programme ofevents. Through collaborative another model,DundeeScience Centre: science, reaching over 10,000 localcommunityacross members ofthe atwo-week DundeeScienceCentre coordinatesFestival anannualcelebration partnership, of scienceresearchnities with andinnovation. Through DundeeScience leadership ofthe aimedatengaging schools andlocalcommu- Linda Leuchars willdiscusspartnerships research andlocalcommunitieswith andinnovation schools Engaging Kingdom Science Learning Manager,Linda Leuchars, Sensation Dundee, Dundee, United Speakers: to join breakoutpants have opportunity the groups leadby presenters. the make to developing aculture research. health with ofengagement - Sessionpartici presentationsoffers practices ofbest contributions partnerships highlightthe that tive diverse atengaging research. health audienceswith Thisinteractive session such assciencecentres, universities, research networks- andschools are effec very Commission (asstatedinHorizon 2020).Partnerships between organizations focus ofactionsfinanced important the Europeanby munities, isnot avery only The fieldofhealth research oflocalcom- ofcitizens,andparticularly engagement Project Mazzonetto, Marzia Manager, Ecsite, Brussels, Belgium lona, Spain Mireia Bes,ScienceCommunicationOfficer, Barcelona Science BarcePark, - Convenors: research health with ofengagement aculture Creating room Purple 16:30 –18:00 SS LE NP - aimed atyoung people(www.xplorehealth.eu). developed includemultimediatools andguidelinesfor hands-onanddialogueactivities are insciencecentres, run museumsandschools over Europe. Theeducationalmaterials programme face-to-face with interactionandhands-onactivities, which scientists with Europeanand the Schoolnet. Xplore ispromoted Health through astrong outreach celona SciencePark andCentre Cell)andEuropean ofthe networks such asEcsite collaborating project onthe includeoutreach research unitswithin Bar (the institutions novative andinclusive EU-fundedprojects field:Xplore Project inthe Health. partners Rosina willshare examples Malagrida practices andbest from inmost oneofthe Explore young Engaging Health: peopleinEuropean research health Barcelona, Spain Rosina Malagrida, ethical issues. researchers focused onraising awareness aboutclinicalresearch andsurrounding will present examples between young people,patientnetworks ofpartnerships and Jenny Newman (ConsumerLiaisonOfficer, Medicines for Children ResearchNetwork) The Children Research Network andnew examples ofpartnership Research, Liverpool, Kingdom United Newman, ConsumerLiaisonManager,Jennifer for Institute National Health Director for Barcelona Public Engagement, Science Park, - Developing accessibleexhibits Yellow room 16:30 –18:00 Two key challenges presented –how themselves to present abio-medical topic which we of this, wanted to make Aspart experiencesry. andthe content the more accessible. In 2010, Science Museum redeveloped the biomedical science galle- its contemporary Evaluation ofaccessibleexhibits Kingdom United Alexandra HeadResearch,of Audience Burch, Science Museum, London, sessionandhearmoreJoin the from experiences the andconclusionsofafabricator. effectiveyour cost Whatare most rules? the ways to implementaccessibilityto exhibits? fromtions learn experiences the How ofothers? canyou guidefabricators to follow implement accessibilityto exhibits. effective most Whatisthe oneandhow- caninstitu clients from allover world. have the different Allofthem to methods andpriorities Being aproject atadesignandfabrication manager company you many dealwith How make to produce andbuilders designers accessibleexhibits? Benny Beringer, Project Manager, GmbH,Nuremberg, Kurt Hüttinger Germany audience. widest casesasaccessiblepossible to the glass be displayed there means is that a needto find innovative ofmakingobjects in ways ofNatureImages for accessibility. Thefragile nature will ofmanyspecimensthat ofthe highstandard to continuethe set installation by permanent ourlast as anopportunity Museumcollections.We ofthe showcase important gallery most seethis someofthe Museum’s new TreasuresThe Natural 2012. willopeninAutumn History gallery Itwill Innovative treasures accessto Kingdom United Tate Greenhalgh, Interpretation Developer, Museum,London, Natural History lion ofKnowledge –“CiênciaViva” isworking onanew exhibition imagined,designed But, why ofdoingfrom shouldwe instead adapt scratch? So,forthe time, first the - Pavi existing the inadapting exhibits,consisted sometimes onagoodbudget, sometimes not. visitors, deaf visitors, mental and disabilities. people These with procedures always exhibitions toefforts turn into accessibleexperiments for impaired blindandvisually eleven last the During years, Pavilion the ofKnowledge – “Ciência Viva” hasmade Designing inclusive exhibitions mento -CiênciaViva, Lisbon,Portugal Araújo-Gomes, CoordinatorBruno ofExhibitionTeam, Pavilhão doConheci- Speakers: of others. exhibits,lity into the to evaluate andhow learn caninstitutions from experiences the world.the We willdiscussdifferent andpriorities methods to accessibi- implement fabricators many whodealwith different structures anddifferent cultures allover collections asaccessiblepossiblewillbecompared pointofview the with of Including accessibility team from first the steps or going oninnovating to make tioned through atdifferent ofinstitutions casestudies ofaddressing stages access. all alongdevelopment processes. Makingimprovements over- timewillbeques Widening accessto allvisitors canbeachieved from ofaproject start the and Puzenat,ExhibitDeveloper,Nathalie universcience, Paris, France Convenor: EI DE EX 77

SATURDAY 02 JUNE SATURDAY 02 JUNE 78 recently appliedto adviseattractions MiddleEast. inthe tions, andfromdifficulties.Thishasalso autismandlearning abrother with having for visitorsautism. This experience with 12 built after years of working attrac in and with - The presentation willgive insightinto how adeveloper creates engaging experiences autism:Adeveloper’s with perspective visitors Engaging Producer,Leila Schembri, KCA, Kingdom London,United luation showed accessbeenincreased that for deafvisitors andfor allourvisitors. workedteam project creative the adopt to with team helpthem approaches. Theeva- project where changes to designandlayout were constrained. Theaudienceresearch reflectedthe socialmodelofdisabilityandhow to increase access ina redevelopment conference programme and sustain communitiesofreflectiveand sustain practitioners. loped a unique professional development programme also aims to that create, support versity change. andclimate TheINQUIREcollaboration gardens ofbotanic hasdeve- areas acquisition inthe content of biodi- for teachers andsupport both andstudents, Teacher training by courses run gardens botanic can helpto develop key skills inquiry science inquiry-based Fostering Kingdom Elaine Regan, Research Associate, King’s London,United College morereness inclusive andscience.Theresult: gender ofgender teachers. andconfident apositive teachers´ clinics.Thisishaving impact onthe awa- andshort experts gender school teachers specialexhibits with programme onrole aimedatprimary models, project, atNEMOhasdeveloped team the aninnovative professional development (Towards European-wide ofthe TWIST As part Women inScienceandTechnology) begender aware to Encouraging teachers Meie van Laar, Project Manager, Sciencecentre NEMO,Amsterdam, Netherlands NEMO, Amsterdam, Netherlands vanMarjolein Breemen, to create more effective environments. learning from avital role play ourstaff inhelpingteachers continuoussupport andthe ceptions, to explore opportunity of and museum experimentobjects, the ideas and miscon- with training courses to empower teachers asfacilitators students’ oftheir Theuse learning. The National MuseumofScienceandTechnology Leonardo daVinci devised in-service andconfidence competence Building teacher nal MuseumofScienceandTechnology Leonardo daVinci, Milan,Italy Director Xanthoudaki, Maria ofEducationandInternational Relations,- Natio Speakers: science content, andnew teaching approaches. science,new teachers areas inthe andinclusion,inquiry-based equity ofgender development programmes which sets buildonunique ofresources to empower session three speakers share insightfrom innovative their teacher professional canweexpertise provide are that available that better elsewhere? than Inthis providers other that offer institutions donot? Whatresources, experiences and What kindofteacher training andprofessional development doinformal science Kingdom King, Heather Convenor: centres andmuseums centres Teacher by training science offerings: Unique Blue room 16:30 –18:00 PH LE Research Associate, King’s London, London, United College EI Senior Project Education, Science Manager center of "fact" changingnature thought influx:The Scientific room Orange Kingdom Learning Resources Hawkins, Beth Manager, ScienceMuseum,London,United Kingdom Jane Dowden, Learning Resources Developer, ScienceMuseum,London,United Speakers: naturethought. ofscientific it outandbeinspiredconcept inahands-onworkshop. by Cometry dynamic the itourselves. with engage TheScienceMuseum’s Talk Scienceteam modelsthis and willcontinueto doso,we canbetter understand nature the ofscienceand of change inmind.Byappreciating how scientificideashave changed over time andsciencecommunicators,tell. Asscientists we always must keep possibility the explainbest way world the the works. change?timewill Only Will theories these It isvital to remember scienceisnever that butcomprisesaset ‘fact’ ofmodelsthat Kingdom London, United Learning ResourcesMicol Molinari, Developer (talk science),ScienceMuseum, Convenor: 16:30 –18:00 SS LE a relaxed and informal atmosphere.a relaxed andinformal in delegates conference the with andmiggle party EspacesVanelfarewellthe Attend terrace. cityofToulouseEnjoy magicview ofthe the from Farewell atEspacesVanel party 20:00-23:00 Sweden. 2013—Universeum,nual Conference Gothenburg, An- Ecsite ofthe handover host the the and mark to year’s conference closingofthis the Join usfor ClosingEvent 18:00 -18:30

SATURDAY 02 JUNE SATURDAY 02 JUNE 80 www.ima-solutions.fr dia for cultural heritage,museumsandaudiovisual production. IMA Solutionsisspecialisedin3Dscanning,new technologies andmultime- www.metermorphosen.de tors in38countries. museum.BasedinFrankfurt, content ofthe of the Germany, we have distribu- We for canalsobecomepartners museums whowant to make aproduct out museum stores like magnets, memogames, wrapping paper, books andother. our planet. We create not personalised only rulers, objects for but alsoother 13 last contents inthe of years: history, technological history, history art the besideof2000 Millimeters. Thiswoodenhistory object received different became famous for ourruler HISTORY BY THEMETER-2000years of world We design appropriate products for perfect MuseumShopsworldwide. We 2 1 MeterMorphosen GmbH MeterMorphosen IMASolutions 46 47 10 19 1 28 37 48 11 20 29 38 2 49 12 21 30 39 13 50 22 3 31 40 INTERNET AREA 51 4 BUFFET 5 6 www.effektschmiede.de reliably andsafely for duration the ofyour show. exhibit on together site. items, Our put high-voltagethem installations function your program installation, your and install showcontrol. We buildindividual regulations are met. We design and develop dramatic the of composition bition. We asecure implement operating system andensure allsafety that ding to your specifications, develop anindividualisedconcept for your exhi- We work electricity to create with electrifying shows andexhibits and,accor www.robetoy.se toys suitable for allmuseumshops. Gothenburg, Sweden. there ourbooth, of classic At will be awideassortment Founded in 1950, ROBETOY toy isafamily-owned wholesalerfrom 4 3 14 52 23 32 41 Effektschmiede GmbH Effektschmiede ROBETOY 53 15 24 33 42 54 16 25 34 43 7 55 17 26 35 44 8 56 18 27 36 45 9 - 81

BUSINESS BISTRO EXHIBITORS BUSINESS BISTRO EXHIBITORS 82 www.techmania.cz are that gadgets used. police techniques, they real also learn about the world of spying real and the way their play through exhibition, the they not experiment only spy with and enigma works, abilityto slipthrough their ortest security. airport Whilevisitors to developopportunities spying their skills.They canlearn how mysterious the learn they whether have got what ittakes to beaspy. Visitors willfindmany Throughout exhibition, the visitors are recruited for secret missionsandthey The Top Secret exhibition reveals andmysterious thrilling the world ofspies. www.science-projects.org from to ancientscience. art operates a range of travelling exhibitions cover that a wide range of subjects world’s leadingastronomical ScienceProjects establishments. alsoowns and Herstmonceux, former UK,the homeofTheRoyal andoneofthe Observatory field. 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KGCo. & GmbH Europe www.bwcolor.com interpretive bodiesorother celestial Earth, content. flat paneldisplay to create accurate highly 3Dimage representationsthe of PersonalPlanet which usesaspeciallightdiverging opticallayer infront ofa a true 360-degree 3Dperceptive. BW ColorPrints, LLC alsodeveloped from data with canexperience Audiences andplanetary surface. global and videoprojectors onaspherical display to imagery display seamlessly usesacombinationofhigh-power technologyunique that rendering computer BW ColorPrints, LLC dealerfor isanauthorised ScienceOnaSphere, a www.bruns.nl solutions. tallation. Bruns isaprofessional, creativequalitative with andflexible partner specialised inengineering, technical design,prototyping, production andins- museums andsciencecentres worldwide. To reach position,ithasbecome this since 1963, andhasgrown to produce interactive andinnovative exhibits for phenomena andhave aneducationobjective. Bruns, has beeninbusiness and sciencecentres. Theseproducts helpto visualisephysical andscientific interactive models,interior andexterior specialsandshowcases for museums Bruns develops andproduces complete exhibitions, scale,presentation and www.mediaglobeplanetarium.eu www.digitalplanetariums.com fiberglass domes. technologies, professional SpitzdomesandTecnoDome, itsown exclusive complete solutionsfor budgetaudioandcove includinglatest every offer light for Europe andofficialScissdistributor Univiewfor software. Skypointcan partner,the distributor isalso Minolta certified for Konica Minolta Planetarium leader forthe educational planetariums, across Europe. Skypoint, a Konica ters. Through SkypointDigital Planetariums, itdistributes Digitalis Educational, sories for professional schools, universities observatories, and science cen- inEurope companies biggest Skypoint isoneofthe for telescopes andacces- www.meade.com France to cover wholeglobe. the The BRESSERGroup hassalesofficesinGermany, Spainand China,USA, worldwide operation. future; they combine Manufacturer, competitive R&D and Distributor to a very properly for current the market outlooks best situation,butalsowith for the proprietor structure allows MeadeEurope to not positionthemselves only and Konica Minolta which canshow upto animage 30mdiagonal.The andprofessionaldomes for telescope observation planetariums from Digitalis Newcopes, magnifierand stations. the productweather on front are amateur turers ofopticalproducts asbinocular, spotting scopes,telescopes, micros- MEADE InstrumentsEurope GmbH&Co.KG manufac biggest - isoneofthe 13 12 14 11 BRUNS Meade Instruments MeadeInstruments Skypointsrl BW LLC ColorPrints, exs.exploratorium.edu design andengineering programmes. andpartnership exhibit professional development training planningcustom master for staff, 40 years ofcreativity worth andcuriosity to useinyour museum.Thisincludes continuesto follow OppenheimersExhibit Services vision.Linkby itoffers link, could experiment better your the with, understanding world of the would be. museums exhibits aslinks chain ofunderstanding. inthe Themore links you When hecreated Exploratorium the in1969, Dr. Frank Oppenheimersaw www.universcience.fr future Gauls,Housingofthe caseofthe to labs:the andmore. tive exhibitions From year comingupthis includingDidyou chemistry?, say digs sexuality, electricity, raw material, water andfood. There are somenew interac- are 30touring exhibitions covering awiderange oftopics. Theseinclude and consultancy. Available indifferent sizesandfor allaudiences,there in initiatives for scienceinsociety through cooperation, travelling exhibitions shares andvisioninEurope itsexpertise andworldwide. Itplays anactive role nology awareness, encourage vocations andfoster innovation. Theinstitution form for French Universcience expertise, aimsto develop scienceandtech- As a national pole of excellence for science culture and a promotional plat- www.esa.int space. ESA has19 MemberStates. probes SolarSystem, into the andcooperates humanexploration inthe of telecommunications andastronomy, navigation, observation, for Earth sends Europe forefront at the space activities.Today,of global it launches satellites ESA develops launchers, the andground spacecraft facilities neededto keep grammes andactivitiesfar beyond scopeofany the European single country. toof itsMemberStates buildEuropean spacecapabilityto undertake pro- 1975, European the (ESA) SpaceAgency resources hasbeenpoolingthe For several decades,Europe hasbeenactively involved inspaceflight.Since www.noaa.gov stewardship. understanding Earth’s ofthe system willhelpmake gooddecisionsregarding (STEM)Mathematics fields. We believethat aninformed an society with coveringall ages, awiderange ofScience,Technology, Engineering and weather, climate andenvironment. Ourprograms reach outto peopleof atmosphere,changes occurring inthe oceansandecosystems, andinour and advancescientist environmental literacy by educating communities about of Earth’s system. We believe to inspire itisimportant ournext generation of toward greater stewardship by pursuing Earth ofthe a better understanding Administration OceanicandAtmospheric National the (NOAA),At we work Oceanic National Administration (NOAA) Administration 19 16 15 17

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www.odysseum.de from systems efficientmanagement the andoperational ofSMG. know-how and proven network, management your facility remains whileprofiting unique and private cultural and educational visitor attractions. By joining a strong structural offer change solutions for public SMG ScienceCenter Services www.exhibits.nl Fun. andJust Arts World, Water, SoundandLight,Energy andElectricity, Nature, Earth, Mother exhibits includingAmazingMachines, AirandSpace,HumanBody, Digital hands-on andinteractive exhibits for sale.Download information allthe on Exhibits.nl. Pleaseseeournew exhibits over inouronlinecatalogue with 120 employeesthe isaguarantee for ofallproducts highquality consistent the of educational andabove all,ofaworld-class quality. Theprofessionalism of worldwide standards. quality highest to the Ourexhibits are innovative, fun, Exhibits.nl isaleadingsupplierofinteractive exhibits andexhibitions, operating www.techniquest.org world-class visitor attractions. developing educationalprogrammes operational andthe of management area inevery expertise from designing andmanufacturing hands-onexhibits, consultancy to sciencecentres andmuseumsaround world. the Ourteam has grammes andcommunityoutreach. We provide exhibits, programmes and Wales, educate andinform more thousands through oureducationalpro - to learn more. We welcome over 250,000 visitors ayear to oursites around centre. scienceandto motivate peoplewith Ourmissionisto engage them Techniquest, Wales, basedinCardiff, UK’s isthe science established longest www.masterfilms.fr new technologies including3Dfilming. its credit. Film isamodern Master company forefront tries to beatthe that of including freelance teams andcountsmore 5000commissionedfilms to than per year. ofapermanent Itiscomposed team ofmore 50employees, than years ofexperience andmultimedia,itrepresents inimage 8millionsturnover structure isaunique Masterfilms the MidiPyrenees’ in region. With over 30 www.eun.org Learning resource exchange andinteroperability. among three areas ofwork: Policy, research andinnovation Schools services ols, teachers andresearchers. European Schoolnet’s activitiesare divided teaching andlearning to itskey stakeholders: MinistriesofEducation,scho- Europe andbeyond. EUNwas created 15 years agoto bring innovation in European Schoolnet (EUN)isanetwork of30MinistriesEducationin Services GmbH Services 24 23 22 20 21 SMG Science Center SMGScienceCenter Exhibits.nl Techniquest European Schoolnet Master Films Master 83

BUSINESS BISTRO EXHIBITORS BUSINESS BISTRO EXHIBITORS 84 tietronix.com rium, which isready OceanopolisMuseuminBrest. to atthe beinstalled augmented reality andsimulation.Itwillpresent interactive avirtual - 3Daqua Tietronix Europe isagroup reality, specialised in3Dandvirtual ofcompanies www.expografic.es nalism andflexibility solutions. multiplehigh-standing with whenitcomes to creativity, Expografic partner the perfect short, is professio - design innovative communicationstrategies for In andinstitutions. companies for international touring exhibitions. Basedonourextensive experience, we phic, educational and multimedia sectors. Our latest venture is our department different markets andworked onalarge numberofprojects museogra inthe - present our clients’ products Since 1987, and services. we have explored technology andenvironment issues. We are inusingexhibitions experts to cityofBarcelona,Located inthe we specialiseincommunicatingscience, www.d3dcinema.com rates exhibition the inboth andproduction domains. company only D3D isthe rapidly inthe emerging digital 3Dmarket ope- that tres, anaward-winning of3Dfilmcontent andsignature library film production. capabilities includingtheatre touring designandinstallation, exhibition- thea and 3Dcontent production. Thisavaluable proposition builtaround four core wide. We afresh offer approach partnership andunique to cinemadesign clientsworld to museumandattraction- cinema solutionsandservices industry D3D CinemaisaChicago-basedcompany complete offers digital 3D that www.daynes.com famous museumsworldwide. tures ofTutankhamun, have beendisplayed most inthe andDarwin Einstein Sapiensare allbasedonfossils.siensis, Neanderthals, More recently, sculp- sculptures ofToumaï, Australopithecus, Paranthropus, Habilis,Erectus, Flore- technologies to latest anthropological bring the discoveries back to life. Her Through advanced scientificcollaborations,the most and shecombinesart sculptures, inhominidreconstructions. isaleadingexpert Daynès Elisabeth knowledge inhumanevolution. With more onehundred than anthropological have been working and tists paleoartists closely to latest communicate the numberofhumanfossilsAs the hasincreased over decades,scien- last the www.peckerson.de known Klimahaus8°Grad inBremerhaven Ost (Germany). for exhibitionsplanning support andevents. Oneofitsprojects well- isthe during operation. technicalthe support itIT In additionalsooffers and to this, development the beginning with ofexhibits, until buildinganddesigningthem, for from exhibitions. afullsupport gning exhibits Starting andoffering the Founded 2011, inFebruary Peckerson isspecialisedindeveloping anddesi- 28 26 25 29 27 D3DCinema EXPOGRAFIC ATELIER DAYNES Peckerson Tietronix Europe Tietronix www.fieldmuseum.org world’s famous most ofchocolate. natural dinosaurto the history team to create innovative exhibitions on an intriguing variety of topics from the Fieldstrengths Museumcombinesitsscientific award-winning an with design corpsworkingand adistinguished ofscientists onallseven continents.The representing fieldsofbotany, the zoology, anthropology, andpaleontology worldand educational in institutions the more with 25 million artefacts than and its people. The Field leading Museum scientific is one of Earth the ring the Since itsfoundation in1893, The Field Museumhasbeen dedicated to explo- www.huettinger.com and,ultimately, savings in timeandcost afar more exhibition. satisfactory allows usto plananddeliver project asingle solutionswithin cycle, resulting brication. OurDesign/BuildApproach alarge alongwith in-housecapacity design development andspecifications,project and management exhibit fa- conceptual design,interactive mediadesign,architectural andinterior design, feasibility study, planning, master programme development, scientific research, corporations attractions and themed include around Our globe. services the vide full-range design,communicationandproduction to museums, services firm, experience.we canprothrough Asamulti-disciplinary amulti-sensory - We develop environments promote that exploration andunderstanding www.heureka.fi seas Productions Ltd. World.Changing the information For pleasecontact Heureka further Over Move sea,Speed,Scienceinmotion, andScience Shipsandthe andplay!, 2013.in February travelling Other exhibitions available are TheDinosaurs, Future,into the was openedby Heureka fall. last Iwillbeavailable for rental tise increating Anew them. travelling exhibition, entitled20X0-AJourney reveal Heureka’s long experience in touring exhibitions and a profound exper 20 millionpeopleworldwide have visited ourexhibitions. These numbers also since 1989. Ourexhibitions have travelled to 25countries in83venues. Over Heureka, Finnish the ScienceCentre, hasproduced 27 touring exhibitions www.triad.de makes awell-told only belief that story impression. alasting experience, which informs sametime.Itisour andtouches visitor atthe the andportrayaldevelop formats. storytelling unique Thiscreates astructured educational content. For us,each exhibition represents anew challenge to andeventsstands featuring interactive, cutting-edge digital, audiovisual and interactive exhibits, inbrand engages development andproduces trade fair cies. Founded in1994, Triad creates andcaptivating engaging exhibitions, Today, Triad Berlin isoneofGermany’s- successfulcommunicationagen most GmbH&Co.KG Ltd Productions 30 33 32 31 Triad Berlin TheField Museum Kurt Hüttinger Hüttinger Kurt Heureka Overseas - - of Natural History ofNatural www.mapcards.net photographsprints outofsingle products. andmuseumquality connected to science centres andplanetaria, ondemandproduction, true 3D mapcards.net provides 3Dprints, awide catalogue ofproducts thematically www.ecsite.eu exchangetates the practice ofideasandbest oncurrent issues. throughEcsite connectsmemberinstitutions projects andactivities andfacili- communication professionals from more in50countries. 400institutions than EuropeanEcsite, the network of science centres and museums, links science www.amnh.org science,biodiversity,ocean life, earth anthropology, andmuch more. content packages, inspacescience,paleontology, media,andexpertise vides digital planetarium shows andHDvideocontent, aswell ascustomised collaboration from leadinginstitutions with around world. the AMNHpro- develops two 7000 square foot exhibitions temporary peryear, created in winning travelling programs have appeared worldwide. AMNH currently nowned design,media,engineering, andexhibition teams, AMNH’s award- Developedinstitution. ofover by 200research astaff andourre scientists - bring itslongtradition ofexcellence inexhibition content anddesignto your The American MuseumofNatural History’s (AMNH)Travelling Exhibitions www.nhm.ac.uk attractions. interpretation developing anddesignskillsto clientswith assist natural science worldwide.institutions We alsoprovide offering consultancy aunique service strong regularly storylines draw Museumandhost audiencesto huge the photography as well science installations. The exhibitions’ as specimen-rich art touring exhibitions featuring amazinglife like animatronics, wildlife stunning and experience visitor asamajor attraction to provide family-blockbuster MuseumdrawsThe Natural History onitsvast scientific research, collections www.nwave.com simulation films. ofindependently-produced3D/4Dattractionlibrary filmsand2D/3D ride market.tutional andentertainment Today nWave Pictures largest the boasts exclusively in producing and distributing content for - location-based insti the nWave Pictures first isthe integrated fully the studio in digital world specialised Museum,London 39 38 35 34 37 American Museum American mapcards.net Ecsite nWave Pictures 36 Natural History History Natural www.mindball.se seconds later, asareminder. product ReMind calledthe Mirror -amirror shows that your reflection a few Mindball GameandTrainer. Thisyear, we willbring outanew centers since2003.We produce interactive simple, products such asour Interactive Productline hasbeendelivering products to schools andscience www.technofrolics.com ticklish charm andwacky inventiveness…” Boston GlobeMagazine Trees choreographed iron canquite prepare piece: “…nothing dust you for the from silentduets, to exuberant dancesto music.Writing aboutourDancing (e)motion, ourchoreographed science-artworks movements mesmerize with experience world. the Ourdancingartworks: Combiningtechnology and Browser™ dial,encourage curiosity andwonder, providing new ways to and exploration tools, which like ourFrameGlide™ videoexplorer &Spin to complexity. Ourinteractive educationalexperiences: We create exhibits Our mission is to bring beauty, emotional richness, comprehension, and humor www.rsacosmos.com will deliver it! innovating to deliver technology.best the Dream your planetarium and we project, and deliver turn-key solutions. For more 20 years than we have been integration, RSA Cosmos is a whichworld-wide will add value partner to your From designto maintenance, through innovative development andmultimedia turning your dreams into reality. companytems, the tailors visualsimulationsolutionsfulfilling your needsand experience to your audience. Specialised in projection and computer sys- develops hardware andsoftware applicationsto create breathtaking visual vatories, Schools… Usinghigh-endtechnologies since1986, RSA Cosmos scope ofprojects: Museums,ThemeParks, Casinos,Digital Theatres, Obser RSA Cosmosdesignsopticalanddigital planetarium systems for alarge www.expology.com finishedsolution. ofthe port development, planning,designandmultimediato master operation andsup- communication. Expology can deliver entire the value chain from concept to store andshare experience, the of we effect enhancelearning andthe by involving visitor increating the experience, the and by visitor enablingthe through experimental learning and communication. Expology believes that spaces. Ourspecialityisto communicate complex ways content inengaging including sciencecentres, museums,experience centres andbrand/identity create conceptsanddeliver solutionsfor knowledge-based meeting places, leadingNordicExpology isthe exhibition andexperience consultancy. We 40 43 42 41 Interactive Productline IPAB TechnoFrolics RSA Cosmos Expology - 85

BUSINESS BISTRO EXHIBITORS BUSINESS BISTRO EXHIBITORS 86 www.magian.com to commissioning. project from conceptualdesignto technical engineering, from pre-production of skillsatMagianenableusto integrate design andproduction the of a technical andhardware supporting design the infrastructure. Thewiderange and architects to design,develop andproduce multimediaexhibits. We also ration asacore value andwork ourclients,exhibit with closely designers as socialmediaandspecialisedsoftware development. We holdcollabo- tive, on-line and hand-held multimedia, video, audio, soundscapes as well advanced and appropriate technologies. We work all forms with of interac- Magian designsandproducesmost inmultimediausingthe best very the www.wolterdesign.de calculation and static days upto several years. Allmodels canbeusedoutside,have fire certificates up to one bition hundredwith models. Rental time is free of choice from a few it ispossibleto rent onemodelto just attract your own exhibition or afullexhi- five andthe sea,Iceage million of the stock, year human. 300models in With likeon themes Thefuture iswild,bionic, Mystical Monsters, Dinosaurs, Giants Bernd Wolter exhibition company focuses that DesignGmbHisafull-service www.tourwest.co.uk exhibitions, Tourwest cometo the andseewhatwe’re stand working on. ment are featured website. ontheir Ifyou’re temporary abouthosting thinking exhibitions include dinosaurs, insects and music, and exhibitions in develop- Hall of Fame in Cleveland, to bring new exhibitions to new markets. Current Rock MuseumandScience Museum,andthe Victoria andAlbert and Roll family market, Tourwest have collaborated such as London’s institutions with all over world. the own Inadditionto their products, principally aimedat the and touring exhibitions to museums,sciencecentres, venues zoosandother Tourwest have had over twenty years’ experience indeveloping, designing www.universeum.se and countlessgreen openspaces. lays itsbeauty. Discover cobbledstreets canals,the quaint ofhistorical Haga cultural shoppingandgreat scene,stylish food. Thecityissmallbuttherein Gothenburg gateway isthe to West Sweden. alively citywith Itisacoastal fivether sciencecentres. visitors includinggreat everything outdooractivitiesandeasyaccessto ano- experiments. Theregion lakes amixofcoastline, offers andforests, providing ocean’sExperience the rainforest humidheatofthe the depths, andcool Universeum ofGothenburg heart 8000m2ofadventure. islocated inthe with 44 46 45 47

MagianMediaStudio Bernd Wolter Bernd DesignGmbH Tourwest Universeum 2013 Host AB-Ecsite www.imaginvest.com for allages, with children andadultsalike. 100 highattractivity world. sites inthe avery 4mx6mspace,with Itusesonly inseveralbeen installed sciencecentres (Singapore, USA) andinmore than vation, inventor the attraction Thisunique LaserMazeChallenge. ofthe has IMAGINVEST exclusive isthe distributor inEurope for company the Funo- interpretive centers. tion ofmultimediaandinteractive for installations museums,exhibitions and We are afor-profit companythe definition,designand specializingin produc- www.es.com theatres worldwide. premium large-format theatres. Its products have inover beeninstalled 1,300 markets includeplanetariums, sciencecentres, attraction themed venues, and SciDome, hybrid planetarium systems and a full range of theatre systems. E&S tre system provider, system. Asafull-service Spitzdomes, E&Salsooffers a complete 3Ddigital astronomy package integrated fully - intothea asingle real-timeplanetarium full-domevideoplayback, with graphics, computer and show content. E&Shasdeveloped world’s 4,the Digistar leading digital Inc., creates innovative digital planetarium systems full-dome andcutting-edge, Evans owned itsfully (E&S)inconjunctionwith &Sutherland subsidiary, Spitz www.archimedes-exhibitions.de andcraftsmanship. expertise team helpprovideplinary anextraordinary degree ofcreative andtechnical Siemens andBayer Care. Health Years ofexperience interdisci andahighly - and various ScienceCentres. other We alsowork for players global like MaxPlancksuch Society, asthe Copernicus ScienceCentre the inWarsaw Americas, Asia and Africa. Fromthe ourbaseinBerlin, we work for clients So far, over 10 millionpeoplehave visited ourtravelling exhibitions inEurope, exciting exhibition scenography andcommunicateway. scienceinaplayful Archimedes creates an exhibitions offer invite that visitor to the participate, www.depinxi.be purposes. graphicstic 3Dcomputer reconstructions for historical and archaeological ral andtouristexperience depinxialsohasaunique destinations. inrealis - together. We work for energy, science,mathematics, museums,cultu- finearts, conceptofgroup unique the interaction, makingindividualsandteams work experiences. the within Since1993, we have putinto useworldwide daily discover,tion. Audiences andexperiment play by own meansoftheir actions worldsbitions aimedatthe ofeducation,leisure, tourism andcommunica- de pinxicreates spectacular interactive experiences, systems anddigital exhi- 49 48 52 50 51 Imaginevest MagianMediaStudio Evans &Sutherland depinxi Archimedes Exhibitions Archimedes www.skyskan.com planetarium. venuehost itsnew with state-of-the-art is alsoproud 2011 to the supply Ecsite 10th year asanEcsite Corporate Partner, it engineered solutions for its customers. Now in its way innovativelimits andledthe with andexpertly systems of today. Sky-Skan has continuously pushedthe 1980s, high-resolution cutting edge, to the full-domedisplay world’sof the firsttheatre multimedia automation systemsthe in since 1967. From projectors specialeffect early days, inthe to one Sky-Skan hasbeensynonymous innovative with products for planetariums www.digiteyezer.com creating 3Davatars for ormultimediaproducts. videogames an animationorattraction, printing 3Dfigurines orcustomized objects, immediately inmany applicationssuch asintegrating visitor into the afilm, used visitor canbethen 30seconds.The3Dvirtual one-click andinlessthan createsscanning solution that a lifelike 3D face of a visitor or customer in scanning solutions.Today, Digiteyezer presents EASYtwin, first the turnkey 3D consumermarketsuse of3Dto the by developing easyto useandlow cost Digiteyezer is aninnovative creation the company whosegoalisto offer and www.googlelunarxprize.org to government customers are allowed limit. without be at 90% must least privately commercially funded, though reasonable sales Teams anddata back Earth. andsendvideoimages to the lunarsurface, the a robot Moon,have robot ofthe this surface onthe travel 500meters over ofprizes areworth available first to the privately funded teams to safely land largestring the international incentive prize ofalltime.Atotal of$30million LunarThe Google XPRIZEisignitinganew era for lunarexploration- by offe 55 53 54 Digiteyezer XPRIZE Lunar Google 56 Sky-Skan

BUSINESS BISTRO EXHIBITORS SOCIAL PROGRAMME 88 the booths. the rence invites exhibitors to for cometogether adrink among andparticipants The Happy BusinessBistro’s Hourisahighlightofthe schedule. TheConfe- 18.15-19.15 Happy -BusinessBistro Hour 1June2012Friday front AirFrance ofthe agency • road,side ofthe adjacentto Congress Centre • shuttles: Ecsite There for willbetwo pointsofdeparture Congress Wallon. GalaDinneratStade Center to the Special Ecsite shuttletransportation willbeoffered from Pierre the Baudis “Ernest-Wallon”. Donot take number 16 the to “Sept-Deniers”. therePlease note: are two number16 correct buses–the busislabeled busnumber16 then station, “Ernest-Wallon”. Metro A to « Marengo Sncf » station or Metro B to Caffarelli”“Compans Access info: 31022 Toulouse Minimes BP 42354 114, rue desTroènes Address: ”ErnestWallon Stade “ airasyou inthe dineonsometruly memorablespirit ofvictory localcuisine. ning record of18 French andfour European championship victories. Feel the The ErnestWallon iswhere stadium Toulousain Stade win- builtitslegendary Dinner. is proud to openitsdoors to Ecsite Conference for delegates year’s this Gala Toulousainteam, Stade .Thecity’s rugby ErnestWallon the temple, Stadium, Toulouse isEurope’s capital ofrugby ofitshome performance thanks to the 20.00-23.00 -GalaDinner 31Thursday 2012 May At At 19:15: Boulevard Lascrosses, in front of Hotel Mercure , Compans same At 19:15:At Boulevard Strasbourg next Jean-Jaurès to the Métro : in Station

Stop :metroStop Marengo-SNCF. station 31500 Toulouse 1, ChabanDelmas alléeJacques Address: Arche Marengo Jaurès Avenue CanalduMidi.. andthe It’s aneasyplaceto reach asitiscentrally crossroad located atthe ofJean viewaway wonderful whiletaking inthe overlooking Toulouse anditsskyline. Marengo- “EspacesVanel”. JoséCabanis,the Médiathèque Party night the youthe floorof 6th atamodern space:Ontop ofthe renowned Arch of moment of friendship and relaxed Toulouse entertainment, is happy to host To celebrate closing of Ecsite’s the AC 2012 and to share a memorable 20.15-24.00 -Farewell -EspacesVanel party 2June2012Saturday stop: Cité del’espace Bus stop: Address: Avenue JeanGonord, B.P 25855, 31506 Toulouse Pierre Baudis. Buses fordelegateswillbeavailablefromtheCongressCenter heaven andmake your experience aspaceandtimeunlimited evening. unforgettable where Nocturne food , drink andmusicwilltransport you to and theatres for immersive experiences, Cité del’espaceproposes you an astronauts. With totally renewed permanent exhibitions, astronomy gardens Moon orMars walk Europeanthe InternationalStation with andflySpace to Get on board Soyouz the vessel, experiment Mir Station, visit the a with del’espace 20.00-23.00 -Nocturne -Cité Please note that public transportation runs until01:00am, publictransportation that Please note (a complete list ofTaxi list is provided companies (a complete Number 37Number from metro the Jolimont,direction station: LaPlaine, in the delegate bags) delegate in the best quality oflife. quality best Recent classed studies Toulouse French as the town second the with million inhabitants. current rate, itsurban centre willsoonjoinFrench over citieswith a and Zurich.If Toulouse’s demographic expansion continuesatthe sized European Lyon, citiesalongwith Marseille, Florence, Hamburg 850,000 inhabitants. Itisconsidered largest oneofthe medium- fastest-growing urbancentre inFrance -andeven Europe over -with Toulouse isundergoing rapid demographic expansion andisthe Henri Guillaumet. famous the pilots Antoinewith deSaint-Exupéry, JeanMermoz and tale, founded by Pierre-Georges Latécoère in 1918 and associated company aviation ofthe L’Aéropos historic birthplace It isalsothe - Romanesquestanding church. SaintSernin Basilica—Europe’s CanalduMidiandthe the largest Toulouse isfeatured UNESCO twiceinthe World for Heritagelist nal Theatre, Orchestra andCapitole National to nameafew. Cité del’espace,Toulouse Art, Modern andContemporary - Natio nis MultimediaLibrary, Abattoirs Hall,the Museumof Concert Zénith ral centres Pierre such asthe BaudisConference Centre, José-Caba- university Itisalsoanimportant institutes. town prestigious with cultu- mation technology andspaceindustries,aswell asmany research a large aeronautics, businessesinthe numberofcutting-edge infor Home to Airbus, Toulouse is now one of Europe’s high-tech cities with Garonnemajestic River. identity are also enhancedby banks ithaving been built on the of the Toulouse isalsoknown «CityofViolets» asthe .Thecity’s charm and remains Roman ofthe ramparts clearly inPlaceSaint-Jacques show. Bricks were introduced by Romansthe the BC,as first inthe century red brickwork which gave city its nickname the Ville Rose (pink city). The architecture ofToulouse ischaracterised by itswarm, rosy-colou- Why Toulouse ? -

ABOUT TOULOUSE Toulouse podiumand was its placeontop ofthe recently deserves policy. itssports implementing venues arenumber ofsporting proof Toulouse that meansof hasthe creation the Since then, ofgreen areas constructionofa andthe position. important city’s isatestamentto the where past, century already sport heldan Nakache complex ÎleduRamier onthe 20th beginningofthe atthe Toulouse has always displayed its love Construction of the of sport. City A Sporting value principle. this more equitableeconomic development. Toulouse anditscitizens ral resources are that becomingscarcer and scarcer andstrivingfor developmentof sustainable andwhatisatstake natu- -preserving This quote, believed to befrom Saint-Exupéry, illustrates concept the our children." "We from earth donot inherit the ourancestors; we borrow it from ToulouseSustainable This diverse array ofcultural willspark your artefacts curiosity. B.C.. River third inthe Century Volcaethe Tectosages found refuge banks Garonne onthe ofthe dings andworks over ofart centuries datingasfar the back aswhen Toulouse hasamassedamagnificentcollectionofmonuments,buil- ofCulture Capital andcommunicate real andculture.history stories aboutpeople,art lections displayed venues inthese cover many different periods in col- buildings,the who love housedinmagnificent to learn. Often forprivate those opportunities historic mansionsopenwonderful Toulouse’s andover galleries art fifty twelve museums,thirty-plus Museums Toulouse cities the hasalsoset upcloseeconomicties,not with only Toulouse: EconomicPowerhouse Western France. isproud earth of the to bring you flavours wonderful the ofSouth- traditions and produce. Toulouse, its poultry, with and fruitssausage site cuisineisasymphony for by senseoftaste,composed the local With Pyrenean adecidedly influence, Toulouse’s and unique exqui- Local products andlocalpeople members. Toulouse Football fans both and popularwith Clubisalsohugely record best the boasts ofachievements inFrance andEurope. generations androusing spirits for their more 100 than years and When itcomesto rugby, Toulousain Stade the team hasbeenuniting ofcommunitygroups.cial support everyone. To extensive cityoffers end,the this facilities finan- andthe aproactive with this and supports policyofencouraging for sport The city promotes levelhighest at the performance of competition cityinFrancenamed top sporting by L’Équipe Magazine. (Israel), N’Djamena (Chad)andHanoi(Vietnam). gqing (China),Elche andSaragossa (Spain),Kiev (Ukraine), Tel Aviv citiesalloverother world: the (USA), Atlanta Bologna(Italy),Chon- Toulouse andits twinnedcities:Toulouse links haslongstanding with gia Tech, andothers. logy (MIT), Berkeley, Stanford, Oxford, University the of Tokyo, Geor universities abroad, Massachusetts including the Institute of Techno- There are anumberofagreements inplacefor working alongside town hastruly international tiesinitseducationsystem. Foreign students: • •

2nd largest university2nd largest in France learning (universities, engineering schools andGrandes Écoles). 8,000 degrees are awarded year. every Toulouse has97,000 in16 students ofhigher institutions One in ten in students Toulouse is foreign, so the - ONERA; andmany contributors other spaceindustry). to the industries andresearch laboratories; Astrium,ThalesAleniaSpace, “aeronautics, space,andon-board systems” innovation”. and“agrimip leader in the followingleader inthe markets: aeronautics, spaceandon-board systems global industriesandisthe inToulouse.Campus leadingemployment Itisthe poolinEurope for RegionsAquitaine ofFrance, which iscentred Aerospace inthe Aerospace Valley isacompetitive Midi-Pyrénées inthe cluster and ValleyAerospace lite navigation. Toulouse isenroute world to becomingoneofthe capitals ofsatel - vative applicationsare beingdeveloped city. inthe European set SpaceAgency) inToulouse upheadquarters andinno- tion system currently beingbuiltby European the (EU)and Union Toulouse.- satellite naviga continuestoday asGalileo(the Thestory systemsSatellite inEurope navigation first in EGNOS took off with navigation Satellite Languedoc-Roussillon Regions. extendsthat far beyond Midi-Pyrénées, the Centre, and Aquitaine centre. TheCancerCentre for South-western France hasaninfluence This centre for cancerincludesamajor fightagainst the research France South-Western for («Cancéropôle») Cancer Centre Health: Space: represents: Set upby Greater Toulouse for work A380,AeroConstellation onthe AeroConstellation Technology:Information Aeronautics: Three competitive global clusters: Main businesssectors Hi-Tech Toulouse celona, Palma deMallorca, Valence, Saragossa andMontpellier. mentioned above, C6network citiesinthe butalsowith includingBar tical equipment . tical equipment • • • • • • • • civilaircraft more with 100 than seats remote detection, data collectionand localisation. landinggear turbinesfor gas helicopters businessaircraft luxury

more 700millioneuro than ofprivate andpublicinvestment 940 acres largestthe aeronautical work site inEurope

Major producerMajor ofbiotechnology, medicalandpharmaceu- European capital (French CNES;space spaceagency:

A global leaderinproduction.A global

National Complex.National

“Cancer research-bio-health”,

- 91

ABOUT TOULOUSE The Space Centre ofToulouse poolsover 1,700 engineers and managers and designingnew spacesystems. ning asamaincontractor andsystems architect incharge ofinnovating spacepolicyofFrancementing the ofEurope, service andfunctio- inthe Its responsibilities includesubmittingproposals government, to the - imple spacepolicyofFrancethe inEurope. inchargeCNES isapublicestablishment ofproposing andimplementing inToulouse Space Agency CNES French line finalassembly the A350aircraft.newfor state-of-the-art The activityatToulouse isexpanding creation the with onceagain ofa Haute-Garonne department. and A380,approximately aeronauticalinthe 40,000inthe industry where linesare finalassembly located the A320 for family, A330/A340 11,500Nearly peopleare employed atfacilities Toulouse inthe area, product range andfreight by military markets. to the expertise applying Thecompany fuselage). of the alsocontinuesto broaden itsscopeand double-decker A380family (whoseupperdeck extends entire the length next-generation A350extra-wide bodyfamily, ultra-long-range, andthe A320 family, wide-bodylong-range the all-new A330/A340 andthe cessful families ofaircraft ranging from 107 single-aisle to 525seats:the Airbus’ modern andcomprehensive product suc- linecompriseshighly have propelled forefront itto the industry. ofthe cial know-how, technological leadership andmanufacturing efficiency Airbus isaleadingaircraft manufacturer whosecustomer focus, commer AIRBUS, anEADScompany -

nomic life. TheToulouse site has some 1,500 officers (of a total of3,500). exceptional site andanessentialtool for country’ssecurity andeco- the and operational years, Météopole activities.Inthirty hasbecomean the Météo-France teams dedicated to research, with development, teaching Météopole inToulouseThe site ofthe groups technical core the of meteorological inEurope. densest oneofthe observations, météorologique mondiale(World Weather Watch) andanetwork of atmosphere, snow cover 24/7. andoceansurface They rely Veille onthe overseas, 3,500 engineers, with researchers and technicians the studying Météo-France for metropolitan nationalweather isthe service France and Météo-France Midi-Pyrénéesthe Region. Regional Space Plan which bringsplayers together space field of inthe operations. With astrong presence region, inthe origin ofthe itisatthe and conductsorbital system projects, satellite launches andmaintenance permanently. 1,000 engineers scientists, andtechnicians, 90 PhDstudents and hosts design andsystems integration. ONERA’s Toulouse site employs some sics, instrumentation, information processing, complex systems, long-term organizationplinary covering fullspectrum ofcompetencies inphy the of Defence, facilities eightmajor inFrance. with ONERAisamultidisci- Research organization, reporting apublic establishment Ministry to the The French Aerospace leading French Lab(ONERA)isthe Aerospace Research inAstrophysics andPlanetology (IRAP). ronmental mainresearch databases. Oneofthe of Institute unitsisthe utilisation ofspaceinstrumentation, digital modellingandspaceenvi- Universe andthe through Earth ofthe development the observation and continuoussystematic200 doctoralmissionisthe Itsprimary students). ment (360researchers, 325engineers, technical andadministrative staff, Universe, Environ Sciencesofthe andthe dedicated to the Planet Earth - The Observatoire Midi Pyrénées (OMP) groups 8 research laboratories Laboratories Research entire for communicationsandgeo-information. offering centreexpertise for growing the andcovers fieldofspaceservices the embeddedsoftwareavionics, andground systems. Toulouse isalsoan vation key andsciencesatellites. Other skillsinclude:opticalinstruments, integrationassemblage, obser and testing for telecommunication, Earth The Astriumsite inToulouse isspecialised inproject design, management, top spaceenterprise inEurope third andthe worldwide. andSpain,where Netherlands UK, the ithas15,000 employees, itisthe Present spacesystems inFrance, andservices. and military Germany, the ofEADSdedicatedAstrium isaonehundredto civil percentsubsidiary anEADScompanyASTRIUM, - - T louse-Blagnac Airport. There are taxiatPlaceduCapitole, stands PlaceWilson, railway Matabiau SNCF andTou station - By taxi Car park underCentre deCongrés Pierre Baudis-1,000 spaces. Caffarelli’‘Compans underground carpark. By car www.tisseo-urbain.fr/horaires TisséoSee the website for busmapsandtimetables: Lines 1and63have stops nearCentre de Congrès Pierre Baudis. By localbus Tisséo www.tisseo-urbain.fr/horaires TisséoSee the website for Toulouse mapsofthe metro: 0:42am. Trains 1min20secduring runsixminutes -every rush every hour. The Metro runs from to Sunday Thursday from 5:15am to midnight andFriday andSaturday until Caffarelli’Line B–‘Compas Metro station. By metro 31000 Toulouse 11 Caffarelli EsplanadeCompans Adress Getting to Centre de Congrès Pierre Baudis Pierre Centre deCongrès to Getting As a2012 Ecsite Conference partner, AirFrance proposes specialrates to conference attendees. The AirFrance many shuttle offers direct flightseach between day Toulouse and Paris (over 1/hour). 87It offers regular flights,including72international flights. through in2011, canbereached in15 minutes from Toulouse the citycentre. largestToulouse-Blagnac in France airport fifth the 7millionpassengers almost with airport, passing accessiblecity An easily o book ataxi www.capitole-taxi.com Tel: +33(0)534250 31200 Toulouse 2, ImpasseAlphonseBremond Campus Trafic CAPITOLE TAXI Tel: +33(0)5614238 31300 Toulouse 18, RuedelaDigue TOULOUSAINS TAXIS RADIO Tel: +33(0)561209000 31200 Toulouse 2, RueduDrSchweitzer DE TAXIS LA TOULOUSAINE 93

ABOUT TOULOUSE TOULOUSE MAP 1 3 4 2 5 • • • • • • • • • • • • • • • • organisations Partner www.cirasti-mp.frInformation: fromTime: 10.00 amto 4.00pm Where: Caffarelli EsplanadeCompans inToulouse CIRASTI Midi-Pyrénées by cityofToulouse the andsupported isfree andopento all 32 organising inafestive publicandstudents associationsof«Citizenssciences»willmeet the atmosphere. Thisfestival, coordinated by cience, aMeteorology Regional Meeting for young More peopleandSolarChallenges. 150 than associationvolunteers scientists, andthe will beworkshops, meetings, interactive shows 50scientificand technical andalmost project presentations prepared by pupils for Expos- From 31 31 May to 2June2012, SciencewillbeinToulouse. Thecitywillwelcome 1500 young peoplefrom Midi-Pyrénées the region. There Citizens ofscience Adresses at Aglance InfoClimat InCOGnu Ic@re GREPMidi-Pyrénées Escambiar Délires d’encre CNRS CNES Cité del’espace CIRASTI Midi-Pyrénées CEMEAMidi-Pyrénées Assosciences AssociationdesAnciensdelaMétéo Artilect deToulouse Académie del’Air Académie et del’Espace 2 1 3 tel. 08926931 15 31200 Toulouse 114 rue desTroènes Wallon Ernest Stade tel. 0581 31 3024 31500 Toulouse 1, Chaban Delmas AlléeJacques Arche Marengo Espaces Vanel tel. 0562304000 31000 Toulouse 11 Caffarelli EsplanadeCompans Baudis Centre Pierre deCongrès • • • • • • • • • • • • • • • • Société Météorologique deFrance Sensactifs ScienceAnimation Midi-Pyrénées RAMIP PRES–Université deToulouse Plume Planète Sciences Midi-Pyrénées Petits Débrouillards Midi-Pyrénées Observatoire Midi-Pyrénées Météo France Liguedel’enseignement–Fédération Haute-Garonne LesFrancas Midi-Pyrénées LesCheminsBuissonniers INSERMMidi-Pyrénées, Limousin INRA Inkari +33 Ramirez, Guadalupe Host: • For the • For AlikiGiannakopoulou, Ecsite: +32473 414 574 Useful C 4 5 tel. 082037 7223 31500 Toulouse Avenue JeanGonord del’espace Cité tel. 0567 84 7384 31000 Toulouse 35 AlléeJulesGuesde Naturelle) Museum (Musée d’Histoire History Natural ontacts theconference during HOTLINE, 0534 368575 7 36 032 366 671

TOULOUSE MAP ECSITE INFORMATION 96 Denmark Hellerup Experimentarium Director Asger Høeg France Paris universcience President Claudie Haigneré Germany Cologne Cologne ScienceCenter tor Managing andScientificDirec - FreyArmin Norway Bergen Vilvite Chief Executive Officer Svein Dahl Anders B Netherlands Kerkrade CentreDiscovery Continium Director Hans Gubbels P Netherlands Amsterdam Science center NEMO General Director Buchel Michiel Treasurer UK London Museum Natural History Director ofPublicEngagement Sharon Ament Vice-President Poland Warsaw Copernicus ScienceCentre Director Firmhofer Robert President Board Ecsite GOVERNANCE President ast oard Members

Erik JacquemynErik Estonia Tartu Science Centre AHHAA DirectorActing KolkPilvi Finland Vantaa Centre Heureka, TheFinnish Science Director Per-Edvin Persson Spain Granada Parque delasCiencias Director PáramoErnesto Sureda Italy Trento MUSE. MuseodelleScienze Director Lanzinger Michele Sweden Lulea Teknikens Hus tion Deputy Director, HeadofEduca- Eva Jonsson Belgium Mechelen Center Technopolis®, FlemishScience the Chief Executive Officer

Belgium Brussels Ecsite Executive Director Franche Catherine Poland Warsaw Copernicus ScienceCentre Deputy Director Irena Cieslinska France Grenoble Director CCSTI Grenoble Laurent Chicoineau Members Belgium Brussels Royal for BelgianInstitute Natural Sciences Director General Camille Pisani C Committee Programme Annual Conference hairperson Chairperson directly (email:[email protected]) If you want to know more ACPC, aboutthe you cancontact the - compe the of diversity the representing experts eight to Six • Conference the hosting institutions the representativesThreeof • • Two Ecsite office representatives (permanent members), (see http://www.ecsite.eu/about/governance/board_ecsite). The ACPC follows Ecsite’s Internal regulations ponsible for content ofeach Ecsite the AnnualConference. The AnnualConference Programme Committee (ACPC) isres - once. areThese experts chosen for athree-year mandate, renewable tences ofourfieldas the diversitywell as ofEcsite’s members. (from current past, conference andforthcoming hosts) are: members The committee

Toulouse, France Cité del’espace Development Director Department Exhibit, Shows and Marc Moutin UK London King’s University College Research Associate King Heather Denmark Hellerup Experimentarium Vice Director Kim Herlev Belgium Brussels Ecsite Conference Coordinator Aliki Giannakopoulou Antonio GomesdaCosta Antonio C PLACES Aliki Giannakopoulou C Franche Catherine Executive Director Italy Milan Leonardo daVinci MuseumofScienceandTechnologyNational Head ofEducationandInternational Partnerships XanthoudakiMaria Czech Republic Pilsen Techmania Director VolakVlasta Sweden Gothenburg Universeum Project Manager Anne Solli Netherlands The Hague Museon Head ofDesignandProductions Okkersen Maarten Emma Wadland and Webmaster C Anne Urger Office Manager PalumboJennifer Senior Projects Manager Mazzonetto Marzia Projects C ExecutiveEcsite Office C onference ommunications Officer oordinator oordinator oordinator

ECSITE INFORMATION Ecsite - The European network of science centres and museums SPEAKERS LIST Aartsen Pieter Boeykens Coralie Claessens Michel Dowden Jane p.70 p.47 p.50, 64 p.79 Ecsite, European network of science centres and museums, links science communication professionals from more than 400 institutions in 50 countries. Founded over 20 years ago, Ecsite connects member Achille Laval Didier Bonnal Christophe Cohen Orna Draeger Alan institutions through projects and activities and facilitates the exchange of ideas and best practices on p.65 p.28 p.69 p.58 current issues impacting the field. Alaux Bernard Boshouwers Stan Coine Alain Drioli Alessandra Members include science centres and museums, science festivals, natural history museums, zoos, aqua- p.37 p.53 p.32 p.53 riums, universities, research organisations and companies communicating and engaging the public in Droneau Philippe Albanese Lara Boitier Franklin Collot Philippe SPEAKERS LIST science through accessible, interactive exhibits and programmes. p.54 p.32 p.21 p.47 Alfonsi Leonardo Botbol Dominique Conti Francesca Duensing Sally p.69 p.33 p.19 p.18, 20, 45, 66, 69

ECSITE INFORMATION Duranthon Francis Key activities Ament Sharon Bouffard Michel Correa Jennifer p.32, 36, 50 p.19, 22, 28 p.18, 20 p.19, 23, 36, 69 Ehtrieber Joerg • The Ecsite Annual Conference is the main science communication event in Europe, welco- Amodio Luigi Bowen Julie Corvest Morel Hoelle p.51, 58 ming 1000 professionals from Europe and the world. p.64, 71 p.27 p.19, 23, 42, 59 Ellenbogen Kirsten • Ecsite participates with members in collaborative projects and facilitates relations between Amyot Denise Bradke Michael Costa Tania Margarita p.71 p.39, 44, 46, 62, 74 p.45 p.27, 35, 32 members and EU institutions. Elmikaty Hoda • Thematic groups bring professionals together to exchange ideas and best practices on spe- Anders Dahl Svein Brassac Thierry Coutant Brigitte p.42 p.47 p.43 p.43 cific topics. THE Group (Thematic Human interface and Explainers) explores and enhances Engelbrecht Fred Andersson Jan Alfred Bruton Mike Crupi Giovanni the professional role of explainers. The Nature Group is the thematic group for citizen enga- p.34, 35 gement on czontemporary issues about the natural world. The REV Group is the Research p.39, 40 p.73 p.19, 22 Farge Claude and Evaluation thematic group. Antoine Michele Bruyas Anne-Marie Cursan Sebastien p.71 p.24, 51, 55, 70 p.41, 45 p.64 • Ecsite offers professional development and training opportunities in science communica- Fidler Penny tion, as well as operating EU-funded programmes and public engagement initiatives. Araujo-Gomes Bruno Burch Alexandra Custead Savita p.45 p.77 p.78 p.47 • Ecsite represents European science centres and museums and raises awareness about Firmhofer Robert relevant issues among EU institutions and international associations. Arnal Jose Carlos Busch Morten Damala Areti p.4,26 p.41 p.75 p.22 • Extra is the European online database for scientific travelling exhibitions, allowing institu- Franche Catherine tions to rent, hire, sell, or lend science exhibitions, collections, hands-on and science shows. Auffermann Baerbel Calcagnini Sara Davies Owain p.26, 31 p.33, 62 p.50 p.28, 32 www.extrascience.eu Franco del Amo Francisco Back Mariana Campanino Mario Dawson Emily p.49 p.54 p.39 p.31 Frere Ludovic Badowski Lukasz Caola Antonia De Cheveigne Suzanne p.49 p.73 p.38, 67 p.66 JOIN THE NETWORK! Gacoin Marie-Pauline If your institution is involved with science communication, come and join us! Bandelli Andrea Caplet Nathalie De Semir Vladimir p.64 As a member of Ecsite, you will be able to exchange experiences with the top professionals in the field, p.31, 59, 66 p.32, 41, 75 p.66 Garber Karin col¬laborate on projects at a European level, participate in high-profile events, and keep abreast of the Behrens Gunnar Carrier Laurent Debry Maite p.75 latest news from other members, EU institutions and much more. p.33, 57 p.51 p.76 Visit our website for more information: www.ecsite.eu Garthe Christopher Bell Jamie Caulton Tim Denis Gil p.61 p.30 p.31 p.28 Gerin Cecile CONTACTS Ben Ghenaia Jaouadi Hedia Cazalet Anne Desbois Jean Baptiste p.51 p.54 p.19 p.5, 26 Giannakopoulou Aliki ECSITE EXECUTIVE OFFICE Beringer Benny Chab Nasreddine DeWitt Jennifer p.38, 50, 53, 95 Coudenberg 70/5 p.19, 21 p.48 p.35 B-1000 Brussels Gladstone Kim Bernardis Marie-Agnes Chaffardon Christophe di Sarno Valentina p.21, 27, 68 Belgium p.41 p.22, 57 p.50 [email protected] Gomes da Costa Antonio Tel: +32 2 649 73 83 Berni Marco Chicoineau Laurent Dillon Justin p.31, 50, 65, 66 p.64 p.29, 56, 70, 75, 96 p.24, 55 Fax: +32 2 647 50 98 Grabner Silvia www.ecsite.eu Bes Mireia Chydzinski Marcin Doblas Fernando p.67 p.76 p.18, 20, 65, 74 p.21 Goodal Katherine Billaut Anne Cieslinska Irena Domaradzka Barbara p.41 p.70 p.57 p.46 Gradwohl Judy Bishop Charles Cimino Nathalie DominiqueHuard p.27 p.50 p.22 p.21 Greenhalgh Tate 98 Blech Vincent Cira Manuel Dos Santos Iara p.19, 23, 77 99 p.34 p.49, 54, 55 p.37 Gunnarsson Anna Jackson Noel Laursen Sheena Meng Qingjin Palumbo Jennifer Rehn Susanne Sotiriou Sofoklis Van Hoorn Marjelle p.34, 44, 63 p.44, 63 p.55, 96 p.36 p.19, 22 p.74 p.22 p.71 Gur Ben Shitrit Varda Jacquemyn Erik Lawrin Eric Merzagora Matteo Pannhorst Kerstin Rehnman Lars Spagnuolo Raffaella Van Laar Meie p.29, 45, 64 p.67, 96 p.24 p.50 p.34 p.75 p.35 p.78 Gwynn Tudor Jagot Sophina Leloup Chantal Mohabir Priya Paramo Ernesto Rennick Egglestone Stefan Spanos Antonia Van Schijndel Tessa p.30 p.32 p.41 p.30 p.43 p.22 p.58 p.18, 20 Haack Larsen Hanne Jedrzejczak Helena Lesty Aude Mohr Petra Patten Dave Reich Christine Stone Beth Van Zeeland Ilse p.33 p.73 p.19, 23, 37, 48 p.35 p.74 p.18, 20 p.49 p.55 Haavie Jon Johansson Claes Lethcop Trent Molinari Micol Patten Kua Riise Jan Streicher Barbara Vegter Matthijs

SPEAKERS LIST p.30 p.63 p.41 p.79 p.35, 63, 67 p.64, 69 p.18, 20, 37 p.53 SPEAKERS LIST Halevy Maya Jones Michael Leuchars Linda Montgomery Sally Perello Josep Roberts Elin Suldova Alena Verheyden Patricia p.24, 43, 54, 63 p.50 p.19, 23 p.56 p.61, 72 p.74 p.73 p.39, 40, 62 Hallard Veronique Jongen Dominique Ligowska Zuzanna Montonen Harri Petrie Helen Robinson Sarah Summerfield Will Vidic Luka p.70 p.60 p.32 p.65 p.19, 23, 42 p.34 p.62 p.35, 65 Halvord Carina Jonsson Eva Lim Clara Mortensen Marianne Piadlowski Michal Rodari Paola Summers Sara Visser Jasper p.19, 22 p.27, 69 p.30, 39 p.18, 20 p.42 p.18, 20, 35, 49, 59 p.74 p.32 Hamstra Esther Jouvenot Fabrice Lipardi Vincenzo Moskalyk Julie Piccolo Chiara Rossi Matti Sverdrup Gisle Volbers Jan p.37, 70 p.46 p.36, 43 p.58 p.54 p.34 p.30 p.53 Hamida Marie Juustila Liisa Livingstone Michaela Mota Paulo Picot Gabriel Rossing Nils Kristian Tabata Moeko Vols Steven p.19 p.47 p.54 p.40 p.30, 42 p.30 p.29, 74 p.71 Hasselmann Annette Kalinowska Joanna Lopez Verdeguer Ignasi Moutin Marc Pingel Claudia Roussou Maria Thomas Gillian Voss Sandra p.34 p.52 p.72 p.21 p.34 p.22 p.69 p.76 Hasted Holly Kappler Stephanie Lourie Fabrice Muender Herbert Pizzey Stephen Russell Ian Thorén Williams Alexina Wadland Emma p.18, 20, 31 p.59 p.29 p.70 p.58, 76 p.39, 40, 57, 70 p.63 p.61 Hauan Nils Petter Kauffman Hannes Maddock Nora Mufti-Hamwi Massa Pombo Pedro Russo Pedro Tombolado David Walma van der Molen Juliette p.42, 73 p.22 p.76 p.56 p.29, 52 p.57 p.74 p.53 Hawkins Beth Kehrer Bernhard Makela Pia Mugica Marie-Sophie Poetz Marion Salmi Hannu Touzé Elodie Wasyluk Maja p.79 p.47, 67 p.34 p.62 p.18,20 p.67 p.59 p.30, 51 Hayakawa Tomonori Kim Jin Malagrida Rosina Muller Laurence Pompili Matteo Scaboro Alessio Trevitt Peter Weber Ole p.46 p.18, 20 p.34, 77 p.37, 56 p.18, 20 p.62 p.29 p.67 Haywood Naomi Kimble Grace Mann Judith Myllykoski Mikko Porro Anna Schaefers Anna Turakhia Shana Weisen Marcus p.31 p.47, 67 p.39 p.37, 74 p.52 p.33, 57, 73 p.60 p.19, 23, 42 Hecker Andreas King Heather Marienborg Tove Nastasi Tommaso Power Christopher Schembri Leila Tyystjarvi Kati Wendling Milene p.35 p.18, 20 p.76 p.59 p.42 p.28, 78 p.47 p.50 Hediger Irene Kisacik Sevinc Martell Sandra Nespoli Paolo Prieto Ines Schleyer Claudia Ulcay Yusuf Westin Jan p.72 p.47, 75 p.35 p.26, 28 p.54 p.70 p.63 p.75 Hergault Marie-Christine Kos Miha Martin Jennifer Neuhaus Anke Prugnon Anne Schmitz Colleen Ullstad Peter Wetterskog Daniel p.42 p.18, 20, 35, 49, 78 p.68 p.35 p.39, 40 p.36 p.70 p.36 Hidalgo Javier Krumdieck Maren Martinat Jeremy Newman Jennifer Pujol Tost Laia Seakins Amy Valettini Bruna Whittaker Stephen p.50 p.48 p.19, 48 p.77 p.22 p.18, 20 p.49 p.32 Hobson Marie Kulawik Dorota Masotti Lanfranco Nilsson Katrina Puzenat Nathalie Serpa Antonio Valoti Ilaria White Harry p.18, 20 p.65, 76 p.35 p.71 p.19, 23, 37, 42, 77 p.19,23 p.22 p.73 Hohnen Marieke Kulhawczuk Martin Mathieu Anne lise Nordberg Olle Raffa Mario Simmons Ian Van Aalderen Sandra Willison Julia p.54 p.62 p.18, 20, 49 p.58, 71, 76 p.69 p.19, 39, 70 p.53 p.54 Høeg Asger Kuslansky Eli Maurice Sylvestre Noronha Ana Raijmaker Maartje Simonsson Elin Van Breemen Marjolein Winther Johansen Bjorn p.36, 62, 73 p.33 p.28 p.45, 57, 21 p.18, 20 p.33, 45 p.57, 78 p.28 Holdsworth Tim Labine Guy Mauritzson Pär Okkersen Maarten Rastegarnasab Gholamhossein Slavenburg Peter Van de Bogaert Leo Xanthoudaki Maria p.30 p.74 p.72 p.21, 39, 61, 70 p.54 p.22 p.54 p.18, 20, 38, 49, 78 Holla Eveline Lang Alexandra Maury Patrick Omedes Anna Ratti Carlo Snyder Steven Van de Laar Bart Zana Brigitte p.53 p.41 p.33 p.33 p.16, 40 p.27 p.64, 69 p.52 Homs Patricia Lanzinger Michele Mazzonetto Marzia Ott Iris Redjala Grichka Sobey Ed Van den Putte Wendy Zanazzi Alessandra p.61, 72 p.27 p.34, 59, 64, 76 p.34 p.51 p.29, 39, 44 p.57 p.54 Horst Philipp Laroche Gilles McCallie Ellen Overdijk Jan Willem Rees Martin Solli Anne Van den Berg Rob Zehl Susann p.62 p.38 p.27 p.71 p.17, 61 p.63, 97 p.21 p.61 Hugo Maree Larque Lionel Menendez Maria Owain Davies Regan Elaine Sonnenschein Leonard Van der Woude Tanja Zemko Alexey p.21 p.30, 46 p.21, 32 p.37 p.78 p.68 p.30 p.40 101101 ECSITE ANNUAL CONFERENCE 2013 102 Proposal deadline:October 2012 www.ecsite.eu/annual_conference» www.ecsite.eu/annual_conference Be actively involved Ecsite AnnualConference inthe 2013 by organizing aconference session.Watch for callfor the proposals at tion, inspiration andcommitmentto turn dreams into reality? being? How canwe confidenceandinsight harness the for new approaches to problem-solving? Where can the motivawe find - How cansciencecentres, museumsandsciencecommunicationprofessionals helpfuture generations innovate for socialwell- threatened natural world, shaken economy, imbalancedaccessto resources, power delocalization, andblurred areas oftrust. are needed as leaders and dreamers of innovation amid our world’s changing demographics, evolving meanings and perceptions, science centres process? ofthis and museumsafford heart not to be atthe More ever, than sciencecommunicationorganizations Science communicators adoublerole play must ofcreativity as agents between interface invention andasthe anduser. Can is crucial. How canourcommunitiesinitiate innovative endeavors inallaspectsofourwork? technologies inorder to remain 21st vital inthe Century. We realize society’s that inourvarious processes participation andoffers mers innovation inthe driver’s inmind,informal seat.With this learning environments make must way for innovative andnew methods If innovation was traditionally directed by producers, the itisnow increasingly led from opposite direction the users with orconsu- and inasmany placesaspossible. often responsibilitythe ofentire organizations andsectors. Theimperative isfor innovation people’s to engage skillsandimaginationsas Once attributed to aselectgroup ofprofessionals —designers, engineers orscientists—innovation hasnow cometo beviewed as and routes to market. freshpasses new ways practices, businessmodelsandmanagement services, ofoffering aswell asnew processes, pricing plans Innovation was new onceassociated only with development the ofnew products andtechnologies. But innovation now encom- cultural andeconomicrealities to face future the inaproactive way. Innovation callsfor inflexible, thinking integrative ways; it andmultidisciplinary requires humanity’s anability to synthesize diverse and purpose. inventions. Onceinventions accepted becomesocially andused,they becomeinnovation. Dreams enrich innovation meaning with Dreaming ideasinto reality spirit ofinnovation. isthe Dreams, assources andideas,contribute of uncommonimages to developing ofinnovation spirit The Theme:Dreams, the Universeum AB,Gotenburg, Sweden The Host Main conference: June6-8 Pre-conference workshops: June4–5 The dates ECSITE ANNUAL CONFERENCE 2013

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Crédits photos : Ville de Toulouse, Patrice Nin, Manuel Huynh, Pierre Béteille, NASA, ECSITE, Cite de l’espace - Graphic design