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Fast Track India FICCI & CREATIVE FIRST present FAST TRACK INDIA MUMBAI SEPTEMBER 5, 2019 About MPA About FICCI The Motion Picture Association (MPA) and the Motion Picture Association Established in 1927, FICCI is the largest and oldest apex business organisation in International (MPA-I) represent the interests of the six international producers India. Its history is closely interwoven with India’s struggle for independence, its and distributors of filmed entertainment. To do so, they promote and industrialization, and its emergence as one of the most rapidly growing global protect the intellectual property rights of these companies and conduct economies. public awareness programs to highlight to movie fans around the world the importance of content protection. These activities have helped to transform A non-government, non-profit organisation, FICCI is the voice of India’s business entire markets benefiting film and television industries in each country and industry. From influencing policy to encouraging debate, engaging with policy including foreign and local filmmakers alike. makers and civil society, FICCI articulates the views and concerns of the industry. It serves its members from the Indian private and public corporate sectors and The organizations act on behalf of the members of the Motion Picture multinational companies, drawing its strength from diverse regional chambers of Association of America, Inc (MPAA) which include: Walt Disney Studios commerce and industry across states, reaching out to over 2,50,000 companies. Motion Pictures, Netflix Studios, LLC, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLC, and Warner Bros. FICCI provides a platform for networking and consensus building within and Entertainment Inc. The MPA and the MPA-I have worldwide operations across sectors and is the first port of call for the Indian industry, policy makers and which are directed from their head offices in Los Angeles and Washington, the international business community. D.C. and overseen in the Asia Pacific by a team based in Singapore. For more information about the MPA and the MPA-I, please visit www.mpa-i.org and FICCI Frames, Asia’s largest and most definitive annual global convention on https://www.facebook.com/motionpictureassociation. the business of entertainment, world’s media and entertainment industry are the attendees at FRAMES 2019, with nearly 2000 Indians and over 600 foreign delegates representing the entire gamut of the sector, including film, broadcast (TV & radio), digital entertainment, animation, gaming, VFX, etc. Recently, we celebrated the 20th landmark edition of FICCI FRAMES. About Creative First CreativeFirst is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture, which in turn stimulates investment, jobs and economic growth. CreativeFirst provides quality commentary, research and additional resources on the value of copyright and the promotion and protection of the creative industries. For more information, please visit creativefirst.film. Introduction The combination of vastly improved technology, high rates of internet connectivity, and a growing demand for quality screened entertainment is great news for audiences, creators and distributors of streamed video. The CONTENT data promises much: By 2023, VOD revenues in the Asia Pacific region are reported to reach over USD 42 billion while more than 323 million paying subscribers will have signed up for VOD services. True, VOD growth is a global phenomenon, however India and South East Asia constitute some of the most exciting markets to watch. Existing players are looking to cement a foothold, while proposed services from major U.S and Chinese studios raise expectations by the day. Smartphone adoption and connectivity continue to rise exponentially. The region boasts a massive youth population – one that is increasingly tech savvy and hungry for content – who will continue to stimulate demand for great product and competitive offers. In the 2019 edition of the Fast Track Creative Digital Economy Forum Series (Fast Track), we zoom in on streaming services and invite expert speakers to assess the current state of the market and where it might develop. Leading VOD company representatives will present a snapshot of the market; production experts will take a deep dive into some of the standout projects made for the streaming sector; and key stakeholders will highlight the opportunities and address the challenges for the sector. Fast Track will look at how best to stimulate a vibrant digital economy. Welcome to the show. 4 6 12 SPEAKERS PROGRAM OVERVIEW DIGITAL ECONOMY ECONOMY DIGITAL 1.361B 560M POPULATION INTERNET USERS 62% 74% STREAM TV CONTENT VIA INTERNET USERS USE THE INTERNET USE E-COMMERCE Digital 97% 2H 51M Economy WATCH VIDEOS DAILY TV VIEWING ONLINE TIME* Overview *Broadcast, streaming and video-on-demand. Source: Digital 2019: India, WeAreSocial 4 FAST TRACK 2019 5 Image from Gullak, Sony LIV PROGRAM 6 FAST TRACK 2019 7 Thursday 5 SEPTEMBER 2019 Maximising the Content Value Chain 1015 - 1115 The Race is on: Emerging Trends in the World of VOD 0930 - 1000 Registration The VOD landscape has evolved rapidly in recent years. The market involves a growing number of local, regional and international services. Expectations are 1000 - 1015 Inaugural and Unveiling of the Knowledge Paper running high on the proposed launch of Disney+, HBO Max and the yet-to-be named service from Welcome address by: NBCUniversal. How are VOD services distinguishing their offer from their competitors? What works and Mr. Sudhanshu Vats – Group Chief Executive what doesn’t? What are the trends worthy of note? Officer, Viacom18 Media Private Limited How will the industry keep the customer satisfied? Special address by: Moderator: Shri. Kaustubh Dhavse – Officer on Special Duty to Girish Menon – Partner & Head, Media & the Chief Minister, Government of Maharashtra Entertainment, KPMG Panel: • Gourav Rakshit – COO, Voot • Karan Bedi – CEO, MX Player • Amogh Dusad – SVP & Head, Original Content & Partnerships, Digital Business, Sony Pictures Networks India (Sony LIV) • Nachiket Pantvaidya – Group COO & CEO, ALTBalaji • Rahul Sarangi – Global Head, Content & Business, The Viral Fever 8 FAST TRACK 2019 9 Thursday 5 SEPTEMBER 2019 1115 - 1215 Blueprint for the Future: Opportunities and 1240 - 1340 Promoting & Protecting the Value Chain: Utilising Challenges for Growing the Online Video Ecosystem the Most Effective Tools on Offer VOD services have successfully seized the attention Whether subscription or advertising supported, of audiences, delivering a wide range of high-quality the curated VOD service industry has evolved as a screen content, resulting in the rapid growth of unique business model. These services thrive in a both SVOD and AVOD services. How will individual market driven environment and respond positively to services develop their content offering? How incentives. They likewise face major challenges such are those services partnering with the local and as rampant piracy, and a legacy copyright framework. international production community? And how will How best can the various stakeholders deliver a stakeholders work together to respond to evolving sustainable business while remaining sensitive to the content consumption demands and develop needs of consumers, partners and government? sustainable businesses? This session will talk about the opportunities and challenges for developing the Moderator: content offering in the online video ecosystem. Uday Singh – Managing Director, Singular Pictures Moderator: Panel: Vivan Sharan – Partner, Koan • Lori Flekser – Executive Director, Creative Panel: Content Australia • Alistair Jennings – Vice President, Content • Ajay Chacko – Co-Founder & CEO, Arré Protection, Motion Picture Association Asia • Ashwin Suresh – Founder, Pocket Aces Pacific Region • Archana Anand – Chief Business Officer, Zee5 • Devendra Deshpande – Head, Business & Global Growth, Friday Filmworks • Neeraj Roy – Founder & CEO, Hungama Digital • Anil Lale – General Counsel, Viacom18 Media Media Entertainment Private Limited • Gaurav Gandhi – Director & Country General Manager, Amazon Prime Video, India 1340 - 1350 Concluding remarks 1215 - 1240 Presentation of the Knowledge Paper and Q&A By: • Girish Menon – Partner & Head, Media and Dr. Ashish Kulkarni – Chairman, FICCI AVGC Forum, Entertainment, KPMG Founder, Punnaryug Artvisions • Ali Hussein – Chief Operating Officer, Eros Digital 1350 Onwards Lunch 10 FAST TRACK 2019 11 Image from Shaadi Boys, Voot SPEAKERS 12 FAST TRACK 2019 13 Prior to joining ZEE, Archana was Director & Head of Infotainment Services at Onmobile Global, a leading global VAS player. She also launched and drove to success products like ‘Help me on Mobile’-a safety app for women. Archana’s experience spans Sales, Marketing, Client Relationships, Content, Product, Creative and User Experience. She has worked with various blue-chip companies including the Taj Group and Idea Cellular. Archana An articulate speaker, Archana is well known for her clarity of thought ANAND as also for her ability to speak across a range of topics on OTT from monetization to content and so on. Archana has received various awards for Business Leadership, including the ‘Inspiring Women Leaders’ Award and has a management degree from IIM Bangalore. Chief Business Officer, Zee5 Global Ms. Archana Anand is the Chief Business Officer of ZEE5 Global.
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