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BACKPACKS to BASICS: MEIJER OUTLINES BTS TRENDS MEIJER: STUDENTS in SEARCH of ‘THEIR’ LOOK ADVERTISER NEWS Back-To-School Shopping Is in Full Swing

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BACKPACKS to BASICS: MEIJER OUTLINES BTS TRENDS MEIJER: STUDENTS in SEARCH of ‘THEIR’ LOOK ADVERTISER NEWS Back-To-School Shopping Is in Full Swing www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Tuesday, August 3, 2021 Copyright 2021. BACKPACKS TO BASICS: MEIJER OUTLINES BTS TRENDS MEIJER: STUDENTS IN SEARCH OF ‘THEIR’ LOOK ADVERTISER NEWS Back-to-school shopping is in full swing. Merchandise Bed Bath & Beyond’s newest brand launch involves a buyers at Midwest Meijer stores have stocked more than high-profile celebrity mom. The home goods company will 1,800 items in anticipation of one of the busiest shopping be the first retail partner for Safely, a line of eco-friendly seasons as families transition from remote learning to in- home care and cleaning products founded by Keeping Up class education, Chain Store Age reports. with the Kardashians mom Kris Jenner and entrepreneur According to the National Retail Federation, families with Emma Grede. The brand is making its retail debut at more children in elementary through high school plan to spend than 750 Bed Bath & Beyond stores nationwide, as well $848.90, $59 more than last year, on average, on back-to- as at the company’s buybuy Baby and Harmon stores. school items. Total back-to-school spending is expected to The Safely product lineup aims to combine design, luxu- reach $37.1 billion, up from $33.9 billion last year and an rious fragrance and superior functionality with cleaner in- all-time high in the survey’s history. gredients, with no harsh chemicals, according to Bed Bath “Families really want to be prepared for returning to classes, & Beyond… Square will buy deferred-payment specialist so the enthusiasm for in-person learning is really evident as Afterpay in an all-stock transaction valued at $29 billion, they shop in our stores,” said May Graceffa, director of back- subject to regulatory approval and shareholder acceptance. to-school merchandising for Meijer. “We’re seeing parents The companies, which have a combined customer base of collaborating with students to plan ‘their’ look and choose the more than 86 million, seek to rival banks by offering an al- supplies that will best match their personalities while sitting in ternative to credit cards, charging fees to retailers instead class and walking through school halls.” of users… Foot Locker is looking to grow its footprint be- Among trends for the coming school year that are expected yond malls and accelerate its expansion in Asia (and the across the Midwest: premium fashion sneaker market) via • Upgrading backpacks: Many students two separate transactions. The company who have been learning remotely may has entered into a deal to acquire U.S.- have outgrown the backpack they used based athletic footwear and apparel re- two years ago. Even if it still fits, students tailer Eurostar, or WSS, for $750 million. may need to upgrade to carry laptops, The retailer operates 93 off-mall stores in tablets and electronic accessories, or find California, Texas, Arizona and Nevada. a pack that better fits their style as they enter a new grade. In addition, Foot Locker will acquire Text Trading Compa- • Sporty and outdoorsy: For students into sports, Adidas, ny, which owns and licenses the Atmos brand, a digitally Champion and Under Armour are top trends. High Sierra led, hot streetwear brand based in Japan, for $360 million. and Columbia backpacks are also popular for students The company has 49 stores, with 39 in its home country… interested in a more outdoorsy, bohemian style. Publix continued its sales momentum in Q2 even amid a • Basics that “pop”: As students pay particular attention to challenging comparison with its year-ago pandemic-fueled up-and-coming fashion trends, those same colors, textures increases. The grocer’s sales rose 3.9% to $11.8 billion and themes are helping items like notebooks, folders, pencil for the quarter from $11.4 billion in the year-ago period. pouches and planners gain appeal. Popular colors include Comparable store sales increased 2.3%... Walmart has de- mints, pinks, blues and rose-golds. cided that its corporate staff and management-level employ- • Gender-neutral styles: While some are planning their looks ees must get vaccinated against COVID-19 by Oct. 4. The to capture attention, others are planning to break free from company has also begun a phased-in approach to bringing stereotypes and get back to basics. Subsequently, primary colors and pattern-free designs are gaining popularity. (Continued on Page 3) • Positive affirmation: Many of the top folders that students and parents are choosing include positive sayings or inspirational quotes. • Back to lunch: Lunch boxes for kids of elementary school age are going eco-friendly. Reusable insulated lunch boxes, lunch bags and accessories are designed to be leakproof and durable. Grand Rapids, Mich.-based Meijer operates 257 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. VIZIO UPDATES FREE TV STREAMING SERVICE AVAILS Vizio has updated its free streaming video service, The KXAS/KXTX (NBC/Telemundo Dallas-Fort Worth, WatchFree+, with a new program guide and expanded Texas) sales team is seeking a Digital Sales Planner. content offerings based on user data. This position will manage the day-to-day “WatchFree+ provides audiences with access to the needs of KXAS/KXTX digital campaigns, channels and programming you expect with cable, but including internal and external in a free streaming environment that makes it easy to relationships affecting those campaigns personalize and customize the entertainment experience,” for which you are solely responsible. Katherine Pond, VP of Business Development, said in a Two-year associate degree or equivalent experience, and a statement. minimum one year of digital experience in media planning or To support what it characterizes as a “growing consumer client service role required. Interested candidates must submit shift” to streaming, Vizio’s WatchFree+ a resume/CV through nbcunicareers.com offers 24/7 access to live and local to be considered (job #61946BR). EOE. programming, premium content and WCSC has a rare opportunity for the right an ever-expanding library of hundreds applicant to join our sales management of free channels across movies, news, Reading fiction is fun team in wonderful Charleston, S.C. The sports, lifestyle, music, kids, family and because for once the Digital Sales Manager is responsible for multicultural content. problems aren’t mine. all aspects of WCSC digital revenue goals The platform includes new navigation and works closely with the Sales Manager features that allow for advanced search to coordinate sales efforts with the local and discovery of free entertainment. FunnyTweeter.com team. Also acts as the Digital Point Person Streamlined search also enables users for all communication with Gray Digital to access movies, shows and more in Media, WCSC staff and clients. CLICK fewer steps, serving up content that’s curated around each HERE to apply online; search for WCSC. EOE. viewer’s interests. Cleveland’s own WJW Fox 8 is looking for a Marketing The program guide supports voice navigation for new & Sales Research Director to join its sales team! This SmartCast TVs that come with the latest remote control. person will be responsible for overseeing, analyzing and Additionally, audiences can use voice navigation through maintaining all research information and functions from the free SmartCast app for iOS and Android devices. Nielsen, Comscore, Kantar, Google Ad Manager and other tools that support and enhance the sales and marketing PBS KIDS RENEWS ANIMATED ‘NATURE CAT’ effectiveness of our brands in the marketplace. Minimum of PBS Kids has handed the animated series Nature Cat 2-3 years of media research experience and a bachelor’s renewals for both Season 4 and Season 5. degree or equivalent experience (3 years) in Marketing, Created by David Rudman and Adam Rudman, Nature Communications or Statistics required. CLICK HERE for Cat touts a cast consisting of current Saturday Night Live more information or to apply now. EOE. stars and alums. Taran Killam stars as Nature Cat, Kate McKinnon as Squeeks, a daring and fearless mouse; and See your ad here tomorrow! CLICK HERE for details. Bobby Moynihan as Hal, an overly curious, rambunctious, lovable dog. THIS AND THAT Garfunkel and Oates’ Kate Micucci also features as The average manufacturer-sponsored incentive is less Daisy, a super smart bunny. The cast will all return for the than half what it was a year ago, and the lowest on record newly ordered seasons. for the month of July, according to J.D. Power and LMC Combined, Seasons 4 and 5 will consist of 20 half-hour Automotive. That makes the average incentive a predicted new episodes plus two one-hour movie specials set to $2,065 for the month, based on data from the first part of July, debut in 2022. down from $4,235 a year ago, the firms said... Fifty-three percent of respondents to a survey conducted for Pitney HIGH PRICES OF USED CARS FINALLY DROPPING? Bowes are nervous about package theft, and 49% say smart The scorching used car market is showing signs of slowing lockers provide more privacy. Among millennials, 33% have down, CNBC reports. The average transaction price for a used smart lockers, and many appreciate them for security used car was $25,410 in Q2, up from $22,977 in Q1 and and sustainability... Subscription e-commerce sales took off 21% year-over-year, according to Edmunds. That figure amid the COVID-19 crisis, with 41% growth, per estimates by marks the highest average price over a quarter for a used eMarketer. The research firm forecasts that 3% of U.S. retail car that Edmunds has ever tracked.
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