What Flower Mound residents told us: Top 20 Requested Retailers: Top 20 Requested Restaurants: 1. Trader Joe’s 1. In-N-Out Burger 2. Central Market 2. Panera Bread 3. Nordstrom/Nordstrom Rack 3. The Cheesecake Factory 4. Apple Store 4. Olive Garden 5. Costco 5. Whataburger 6. HEB 6. Chuy’s Tex-Mex 7. Gap/Gap Kids/Baby Gap 7. PF Chang’s 8. The Container Store 8. Pappadeaux Seafood Kitchen 9. Pottery Barn/Pottery Barn Kids 9. Babe’s Chicken Dinner House 10. Michaels 10. BJ’s Brewhouse 11. Williams Sonoma 11. Outback Steakhouse 100% 12. Crate and Barrel 12. Cheddar’s Scratch Kitchen In which communities do you regularly shop?: 13. Macy’s 13. Saltgrass Steak House 90% 14. Dillard’s 14. Hard Eight BBQ 80% 15. Lululemon 15. Del Frisco’s 16. Total Wine 16. Eatzi’s Market & Bakery 70% 17. Anthropologie 17. Pappasito’s Cantina 60% 18. Kendra Scott 18. Brio Tuscan Grille 91% 50% 19. REI Co-op 19. Five Guys 20. JOANN Fabrics and Crafts 20. Red Lobster 40% 30% Approximately how many times do you dine out per week?: Mound 20% Breakfast 10% Frisco Dallas Plano 1.07 Flower Flower Southlake 50% Southlake Lewisville 48% Highland88% Village Grapevine Grapevine 39% Percentage Percentage ofPeople Who Responded (n=1431) 6% 5% 4% 0% Lunch When you shop outside of Flower Mound, what do you usually purchase?: 2.48 Sporting Goods Clothing Dinner 13.9% 72.4% 2.69 n=1455 In which communities do you regularly dine out?: Electronics Meals & & Frisco 3% Entertainment Computers Plano 4% 24.8% 70.4% Dallas 7% Southlake 29% Grocery Home Lewisville 36% Furnishings Items Grapevine 37% 43.6% 56.8% Highland Village 70% n=1418 Flower Mound 80% Percentage of People Who Responded (n=1458) At what type of restaurant do you prefer to dine?: 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I shop online about half the time! Casual & Family Dining 93.7% Café 52.3% Fine Dining 44.1% What percentage of your annual shopping is done online?: Fast Food 34.5% Pub/Sports Bar 34% I NEVER I ONLY shop online! shop online! n=1309 n=1455 0% 1%-10% 11%-25% 26%-50% 51%-75% 76%-99% 100% Page 1 Breaking Down What happens now? the Numbers: 1. We collect responses. How many respondents 2. We analyze the data to determine what weighed in? types of stores, restaurants, services, and brands are the most highly requested. 3. We use this data to target those stores: 1,455 IN • Through meeting with businesses PROCESS • By sending interest packs to the TOP 20s How many additional • At trade shows around the country comments were left? 4. We keep you in the loop on what’s cooking IN in Flower Mound on the Town website! 444 PROCESS www.flower-mound.com/econdev 22.3% of all responses were for more general clothing options TOP 10 - Categories of Retail (Think anything from Dillards to The Children’s Place) 1 Clothing 2 Home Décor/Furniture 16.7% requested home décor & furniture shops 3 Specialty Grocery (We’re talking anything from Pottery Barn to the Room Store) 4 Upscale Clothing 5 Shoes & Accessories 6 Sport/Fitness/Athletic 17.5% asked for more specialty grocers 7 Electronics/Cell/Computer (Everyone wants a Trader Joe’s!) 8 Art Supply/Hobby/Fabric 9 Bulk Discount Purchases 8.3% said Flower Mound needs upscale clothing options 10 Beauty (Responses ranging from Ralph Lauren to Lilly Pulitzer were included here) 8.2% want places that sell shoes & accessories in Town (Michael Kors, Louis Vuitton, or Coach? Yes! But also Sunglass Hut, DSW, & more!) 17.4% of restaurant requests specialize in Tex-Mex cuisine (Enchiladas, tacos, tamales - oh my! The most requested typed of cuisine!) TOP 10 - Categories of Food 1 Tex-Mex 15.5% of respondents are hungry for New American options 2 Sandwiches & Soups (New American? Think the food served at Chili’s, Black Walnut Café, or Cheddars) 3 Burgers 4 Steakhouse 5 Italian 11.6% asked for more steakhouses 6 Salads/Vegetarian/Vegan (Hand-carved steaks, loaded potatoes, and more!) 7 Seafood 8 Chinese/Thai/Vietnamese 9 Pizza 13.5% requested additional burger options 10 Barbeque (Whether Twisted Root or In-N-Out, Flower Mound likes burgers) 8.2% said Italian food would tame their tastebuds (So many family-owned shops that serve hand-made pasta) 67.7% of all responses were for major chain or franchise restaurants (Olive Garden, Joe’s Crab Shack, & Red Lobster, to name a few) TOP 10 - Types of Restaurant 1 Major Chain/Franchise 15.5% asked for fast casual options 2 Fast Casual (Order at the counter, grab a drink, and get on your way) 3 Upscale Dining 4 Regional Favorite 5 Fast Food 13.5% want more upscale dining in Flower Mound 6 Bar/Pub/Brewery/Wine Bar (Cloth napkins, tablecloths, ambience, and maybe a sommelier?) 7 Health-Focused 8 Family-Style 9 Bakery 10 Diner 25.4% requested restaurants that are regional favorites (We’re talking about those places that aren’t national chains- Cane Rosso, Chuy’s, Old West Café...) 17.4% of all requests were for added fast food options (In-N-Out, Whataburger, Taco Casa and more are included here) *A list of all additional comments provided by respondents is included on the following pages. The Town of Flower Mound thanks everyone who participated in the 2017 Retail & Restaurant survey. Your feedback is citical in making Flower Mound the best place to live, work, and enjoy! Questions? Comments? Contact: (972) 874-6044 or [email protected] Page 2 Flower Mound 2017 Retail & Restaurant Survey – Additional Comments* Q9: Are there any additional comments you would like to provide the Town with regarding retailers and restaurants? *Please note that these comments are presented as they were submitted to the Town of Flower Mound. All information contained in these statements are representations made by participants of the 2017 Retail & Restaurant Survey and do not necessarily reflect the views of opinions of the Town or the Economic Development Office. One comment was removed because it was irrelevant to the survey. 1. It has been brought to my attention that Most retailers and restaurants won’t come to flower mound because of the ridiculous codes about corporate colors. Will you please change this law??? 2. ***PLEASE NO MORE MEXICAN OR PIZZA PLACES****we need a variety of restaurants. We also need some upscale clothing stores 3. 1. I now think of Parker Square as a destination for higher learning / education. Keeping with this concept, I HIGHLY recommend contacting The Culinary Institute of America or another highly comparable school and carve out room for their cooking school and make it a destination concept - educating chefs at the school and utilizing a number of the small restaurant spaces as specific style restaurants where the Chefs in training can cook under the master chefs for the public. It would be an AWESOME concept. It would become a destination of small restaurants concepts operated by the cooking school - if done and negotiated correctly, I do believe this concept would capture the attention of a well respected culinary school. The town could possibly work a creative deal with tax incentives to make this concept come to life! Let's don't sit on the sidelines with this one. Let's grab this concept before another town does. We've got a lot of the infrastructure already in place. Go for it! With the growing demographics of the DFW area - the need for a centralized "well respected" culinary institute is necessary and Parker Square is a fit. People have their names on waiting lists for up to 3 months in advance at some locations. 2. Any way to have deep discussions w/ Corp of Engineers to see if our town can workout a carefully and well thought out plan to go into another long term lease with Corp for a small parcel of land close to water for special upscale Seafood / steakhouse restaurant like Charthouse, Pearl's, Redrock Canyon or Louie's by the Lake while respecting the surrounding ecology and wildlife. I know there are many rules and limitations with the lake being a Corp of Engineer Lake, but isn't there more that could be done to develop this gem correctly - Win-Win for both sides? The North Shores of Lake Grapevine would be awesome for a destination restaurant. 4. A food truck court/park would be a welcome addition. 5. A nice food coop would be great! 6. A sit down restaurant with "healthy" options...fresh fruits & vegetables. 7. A Trader Jo’s would be great! 8. Add more restaurants so crowds aren’t so bad when eating out 9. ADD MORE VARIETY --- NO MORE MEXICAN!!! WE HAVE ENOUGH! ITALIAN WOLD BE NICE - 10. All the restaurants and retailers are up north or in Highland Village, we need more in the southern part of town. 11. Although I love to support small businesses, many of them are only open 10-6 Mon-Fri & I work fulltime in Dallas so cannot support them. We need retailers who match the working demographic of our community. 12. Ambience and location are key to success, as you can have a great restaurant but if it is the middle of a parking lot. ..... make it nice. 13. Another restaurant with good seafood 14. Apple Store would be very nice to have too. 15. As I said in question one, no more nail salons, dry cleaners, donut stores and banks. Encourage our town to support new retail stores and restaurants.