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Documentation 2015 Media and Foreign Policy in the Digital Age
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International Conference June 22 – 24, 2015 World Conference Center Bonn, Germany
Conference Documentation Media and Foreign Policy in the Digital Age 2 Global Media Forum Documentation 2015
30 — WS 06 | Journalists and NGOs: Monday, June 22 The political power of Tuesday, June 23 digital media in Asia Hosted by Deutsche Welle 07 — Welcoming address 56 — Plenary session Peter Limbourg 32 — WS 06.1 | What is media Foreign policy in 140 characters: Director General of Deutsche Welle viability and how is it relevant How technology is redefining Germany to foreign policy? diplomacy Hosted by International Hosted by Deutsche Welle 09 — Keynote address Programme for the Development of Prof. Monika Grütters Communication, UNESCO (IPDC) Workshops 15 – 21 Federal Government Commissioner for Culture and 34 — WS 07 | Independent voices or 58 — Video message the Media, Germany mouthpieces of the rulers? The Dr. Frank-Walter Steinmeier role and impact of state and public Federal Minister for Foreign Affairs, 11 — Welcoming address broadcasters in transformation Germany Prof. Dr. Maria Böhmer and conflict Minister of State, Hosted by DW Akademie 60 — WS 16 | Afric@online – Federal Foreign Office, Germany Empowerment or exploitation? Hosted by Deutsche Welle 12 — Welcoming address Workshops 08 – 14 Dr. Marc Jan Eumann 62 — WS 17 | Social media vs. digital jihad State Secretary for Federal Affairs, 38 — WS 08 | Combating extremism in Hosted by The Digital Mass Atrocity Europe and Media of North social media – Transnational Prevention Lab Rhine-Westphalia, Germany challenges and (liberal) solutions Hosted by the Friedrich Naumann 64 — WS 18 | Bringing people together: 14 — Ceremonial speech Foundation for Freedom The global power of virtual formats Georg Kofler in higher education Media Manager, Founder and 40 — WS 09 | Beyond social media: Hosted by German Academic Chairman of the Supervisory Board, How citizens influence foreign Exchange Service (DAAD) Kofler Energies, Germany policy in democracies Hosted by Carnegie Endowment 66 — WS 19 | Truth and propaganda: 15 — Official launch of DW’s for International Peace Political reporting in the English-language TV channel Russia-Ukraine conflict Hosted by Deutsche Welle 42 — WS 10 | Attitude change and media: Hosted by Konrad Adenauer Techniques for understanding what Foundation 18 — Keynote address really makes your audiences tick Günther H. Oettinger and how to change their attitudes 68 — WS 20 | The 24/7-news cycle – How Commissioner for Digital Economy Hosted by Radio Netherlands can international organizations adapt? and Society, European Commission, Training Centre (RNTC) Hosted by Organization for Security Belgium and Co-Operation in Europe (OSCE) 44 — WS 11 | Involuntary journeys – 20 — Media summit: How to interview refugees 70 — WS 21 | The challenges and oppor- If it bleeds, it leads Foreign policy in a digital age tunities of covering news on the and international crisis reporting Hosted by Dart Centre for International Criminal Court Hosted by Deutsche Welle Journalism and Trauma Hosted by International Criminal Court 46 — WS 12 | My human rights in the Workshops 03 – 07 digital Age: A World Café conversation on privacy and Workshops 22 – 26 24 — WS 03 | Preserving freedom of expression freedom of speech Hosted by Amnesty International 74 — WS 22 | Fighting gun cultures – Hosted by Deutsche Welle Challenges for research, practice, 48 — WS 13 | When emotions run too diplomacy and the media 26 — WS 04 | Generation transmedia – high – The role of the media in the Hosted by Bonn International The way to tell stories today polarization of conflicts Center for Conversion (BICC) Hosted by Grimme-Institut Hosted by Global Partnership for the Prevention of Armed Conflict (GPPAC) 76 — WS 23 | Confronting the feminist 28— WS 05 | 70 years of the UN – From narrative through digital diplomacy the past to the future: Fit for the 50 — Plenary session as a tool for peace and international purpose in the age of digital media? Reporting on post-conflict societies development Hosted by United Nations and frozen conflicts Hosted by Voice of Women Organizations in Bonn Hosted by Robert Bosch Stiftung Initiative (VOW) Content 3
78 — WS 23.1 | Access to energy 124 — Closing address in the digital age Wednesday, June 24 Peter Limbourg Hosted by Energising Development Director General of Deutsche Welle, Germany 80 — WS 24 | Empowering women 106 — Plenary session through hashtags – New ways to Resource wars – Implications for 128 — Publishing information sustainable conflict resolution? foreign and security policy Hosted on behalf of Gender@ Hosted by Deutsche Welle International Bonn by Deutsche Gesellschaft für Internationale 108 — WS 34 | The human right to freedom Zusammenarbeit (GIZ), Deutsche of religion in the digital age – Welle, United Nations Organizations Implications for its protection and in Bonn and the UN Women National implementation Committee Germany Hosted by Germany’s Federal Ministry for Economic Cooperation 82 — WS 25 | 24 hours to seal the climate and Development deal: The role of digital media and public mobilization for the UN 110 — WS 35 | How do culture journalism climate talks and digital media contribute to Hosted by CARE Deutschland- societies in transition? Luxemburg e.V. Hosted by Goethe-Institut
84 — WS 26 | Conflict in “Kulmeria” – 112 — WS 36 | Public broadcasting and A media and conflict simulation development: Latin America shows Hosted by TheVisionMachine how to do it! Hosted by Ibero-American General Secretariat (SEGIB) Workshops 27 –32
88 — WS 27 | Beyond hashtags and likes Workshops 37 –39 – How to stimulate e-participation in foreign policy 116 — WS 37 | Digital media, citizen Hosted by Deutsche Welle and journalism, and whistle-blowing: Institut für Auslandsbeziehungen Overcoming the challenges of (ifa) national security and corporate capture in 2015 90 — WS 28 | From landmines to nuclear Hosted by Free Press Unlimited weapons: The humanitarian and the Project on Organizing, approach to disarmament and the Development, Education and role of digital media Research (PODER) Hosted by Pressenza and the International Campaign 118 — WS 38 | The media and conflicts to Abolish Nuclear Weapons around natural resources in Latin America 92 — WS 29 | End impunity for atrocities Hosted by the Interdisciplinary Latin against journalists: A way forward America Center (ILZ), University of Hosted by Reporters without Borders Bonn
94 — WS 30 | Political and crisis commu- 120 — WS 39 | Access to and availability of nication capacities for civil society essential medicines and public administrators Hosted by Ärzte ohne Grenzen / Hosted by DW Akademie Médecins Sans Frontières (MSF)
96 — WS 31 | Local news, global affairs – 122 — Keynote address Playing by the old rules will not Dr. Scilla Elworthy work in the new paradigm Founder of the Oxford Research Hosted by Ashoka Group and Peace Direct, Co-founder of Rising Women Rising World, and 98 — The 2015 Bobs Awards ceremony Councillor of the World Future Hosted by Deutsche Welle Council, United Kingdom 4 Global Media Forum Documentation 2015 Monday, June 22 55 6 Global Media Forum Documentation 2015 Monday, June 22 7
Welcoming address Yet despite the positives, the media situa- gious fanatics upload their videos of in- tion is critical around the world. In many human brutality. The struggle for media Peter Limbourg places, it’s very worrying. Quality jour- dominance in the Cold War was practical- Director General of Deutsche Welle, nalism is becoming increasingly difficult ly a warm breeze compared to the battles Germany to implement. Sometimes that’s due to a of information and opinion made possi- lack of knowledge about the standards of ble by digitalization, the Internet and so- the craft, and sometimes it stems from a cial media. Even Germany is not an island Ladies and Gentlemen, lack of funding. But frequently, the rea- of media bliss. That’s evident in the non- Despite the weather, this is a great day. sons behind journalistic impoverishment word “Lügenpresse” currently making Today we can look forward to three days are political. the rounds in some circles. It translates as of stimulating ideas and discussions. To- “liar press”. It expresses the loss of confi- day also marks the start of DW’s new Eng- Freedom of the press and freedom of dence some people feel towards the media, lish-language television programming expression are under huge pressure in even here in Germany, too. But in Germa- and the official start of our new mobile many countries. For journalists it’s be- ny everyone can speak his or her mind application, which is really worth taking a coming increasingly dangerous to inves- without restraint and voice their opinions look at. I hope you will download it over tigate, report, and share their comments in blogs, on Twitter, Facebook and other the next few days so that you won’t miss – in short: to speak the truth. More and social media platforms. This distinguish- anything from DW. more colleagues are paying with their es us from many other countries, where lives for exercising their job and this hu- bloggers, journalists and other advocates As a notorious optimist, I normally follow man right. of free speech have to fear for their lives. the good old Monty Python rule to “al- ways look on the bright side of life.” But Freedom of information is also stead- Ladies and gentlemen, as we talk about global media, this isn’t ily being eroded. People are prevented Sadly, an overwhelming majority of the always easy. Yes, there are positive de- from accessing independent information. world’s population lives without a free velopments. Around the world, we enjoy Site-blocking and censorship are sad re- press, without free access to information, the benefits of digitalization, such as the alities in many countries. International without the right to freedom of opinion. global flow of information and communi- broadcasters controlled by non-democrat- Prosperity has grown – freedom unfortu- cation and interaction. ic regimes are ramping up. At the same nately hasn’t. time, we are witnessing a renaissance of Technology is making regional headway, cynical propaganda, disinformation and So, after all this sad news, how do we re- with media markets booming in Asia, media degradation, as the older genera- spond to that? First of all: Like I said in where HD, OTT and video-on-demand are tions among us might recall from Cold War the beginning, with optimism. And also, making big advances. Countries in Africa days between East and West confrontation. here from the Global Media Forum, we are are establishing booming media markets. sending out a clear signal to the world that A traditional radio continent is opening Writers hired by government-affiliated we fully defend media freedom and secu- up for the Internet and mobile media. “troll factories” pollute the Internet. Reli- rity. Deutsche Welle’s Freedom of Speech 8 Global Media Forum Documentation 2015
Award honoring Saudi Arabian blogger And thirdly: With the relaunch of our Eng- Ladies and gentlemen, Raif Badawi proves that commitment. lish-language TV channel and the overall Like you, I’m looking forward to an inter- Badawi is synonymous with everyone be- restructuring of DW’s programming to esting congress, to meeting interesting ing held in custody and suffering for ex- provide more information in 30 languages, people and discussing fascinating topics. pressing their opinions. Secondly, it’s im- be more international and address peo- I wish you good debates, many new ideas portant for media professionals around ple more regionally, we want to be heard and also – despite the weather – a lot of the world to work closely with one an- – loud and clear – as the voice of freedom fun at the Global Media Forum. other. DW has more than 4,000 partners. and peaceful cooperation. Throughout the We talk about our values with them and world, the struggle for freedom of expres- provide each other with mutual support sion has grown tougher. As a democratic and respect. I am especially pleased – and nation in the heart of Europe, we want Eu- proud – to welcome so many representa- ropean values to be more widely percepti- tives from our partner broadcasters and ble. The relaunch of our English TV service platforms here today. is an important step in that direction. Monday, June 22 9
With his admonition concerning the digi- tal erosion of basic democratic rights, the artist Florian Mehnert is in good compa- ny. Among those spearheading the inter- national debate are Internet pioneers like Jaron Lanier, who was awarded the Peace Prize of the German Book Trade last year for his criticism of digital capitalism. There are authors like Dave Eggers, whose best- selling novel “The Circle” tells a story of the path towards digital totalitarianism. There are former Silicon Valley entrepreneurs such as Andrew Keen, whose book “The Internet is Not the Answer,” which was re- cently published in German, warns against the dangers of the data economy.
They all make us aware that our freedom on the Web is at risk from at least two fronts. On the one hand it is threatened by the big Internet corporations’ monopolies on dig- ital information and interpretation: They are the ones who determine how we navi- First let me tell you about an artist, Flori- gate the Web and who decide what we see Keynote address an Mehnert. About a year and a half ago, online – using opaque rules and criteria. On in December 2013, he received a letter from the other hand there is what I would call Prof. Monika Grütters the Freiburg police. The reason: he was un- digital self-incapacitation, which is often Federal Government Commissioner for der investigation for violation of privacy. linked to disclosing the most personal data Culture and the Media, Germany What had happened? – for the sake of a supposedly more social, more entertaining, healthier, more success- Mehnert had bugged walking paths and ful, more efficient and better life. This leaves “As Federal Government Commission- clearings in public woods. He’d planted fewer and fewer places and moments in life er for Culture and the Media, I find it microphones in the Bavarian Forest, the that are reliably protected from intrusion particularly important that, despite the Black Forest and in the Eifel region – places by strangers and the public eye. frenzy of technological potential and in- of retreat where people thought they were terplay of market forces, the quality and unobserved and unheard. Mehnert pub- But, coming back to the “Forest Protocols”: diversity of media content – which is so lished the recorded conversations of hik- Someone who is wary of possible micro- important for our democracy – does not ers as the “Forest Protocols” – the title of phones hidden in the woods behaves dif- become secondary,” said Grütters at the his art project – on his website. His aim was ferently from someone who thinks he is in conference. to draw attention to the fact that people a protected space. no longer have any place of absolute pri- “Independent media continue to be the vacy in the digital age. The response of the In my view, democratization of the digi- most important mechanisms for demo- analog world was a criminal investigation. tal world, in other words enforcing basic cratic oversight,” said Grütters. Someone had pressed charges because he democratic principles on the Internet, is apparently felt that his privacy had been the fundamental policy challenge facing Ladies and gentlemen, violated. It’s an understandable reaction, digital society. The values we consider con- I am very flattered that Deutsche Welle be- but one that also clearly shows the gap stituent for our democracy in the analog lieves me capable of addressing the three between the analog and digital worlds and world must be preserved and defended in major points referred to in the title – media the contradictions in our behaviour as In- the online realm as well. That is a task for policy, foreign policy and digitization - with- ternet users and as citizens of a democratic politics – not least for culture and media in exactly ten minutes in a way that (freely country governed by the rule of law. policy. As Federal Government Commis- quoting Winston Churchill) exhausts the sioner for Culture and the Media, I find it topic, rather than the audience. That topic Online – on the Internet – we can’t count on particularly important that, despite the is “Media and Foreign Policy in the Digital confidentiality for any page we visit, for any frenzy of technological potential and in- Age,” and it gives me a sense of relief to keyword we google or for any line we write. terplay of market forces, the quality and know that I don’t have to plough through But, offline – in the woods – we find even a diversity of media content – which is so this broad field alone. Foreign policy is well single microphone disconcerting. As Inter- important for our democracy – does not represented by my colleague from the Fed- net users we accept encroachments on our become secondary. eral Foreign Office, Maria Böhmer, and EU civil liberties in digital life that we indignant- Commissioner Oettinger will talk about ly reject as citizens of the analog world. In our Allow me to illustrate this with two exam- European media policy so that I can confine online lives we waive rights that in the analog ples. First of all, we need a modern copy- myself to offering you some basic thoughts world we vehemently defend as fundamental right law. Even in the Internet age, peo- to consider during the conference. democratic values and achievements. ple need to be able to make a living from 10 Global Media Forum Documentation 2015
their intellectual endeavours – and not the ongoing antitrust case against Google. democratic nation-state governed by the merely scrape by. That is only possible if Safeguarding proven mechanisms of rule of law. For many people, especially creative individuals get a fair share of the competition and ensuring broad media in crisis zones and countries ruled by au- value of their intellectual or artistic work. pluralism is also the mission of the Fed- thoritarian regimes, it is their connection With this in mind, I am committed to put- eral-State Media Commission, which I am to the free world. That is why we have sub- ting a cultural and media policy stamp on responsible for coordinating on behalf of stantially increased federal funding for the Coalition Agreement’s planned revi- the German Federal Government. Deutsche Welle. I am very pleased that sion of copyright legislation for the digital Deutsche Welle’s new English-language age. To that end I recently issued a detailed Ladies and gentlemen, information channel, DW News, can go policy paper with proposals for concrete Independent media continue to be the most on air today to provide people around the measures. It describes cultural and media important mechanisms for democratic world with independent, objective news policy positions that I will advocate in the oversight. That is why media quality and and information. forthcoming legislative proposals on cop- diversity are essential, especially in the yright law. digital age. And fortunately there are me- So now I’ve arrived in the field of interna- dia entrepreneurs, broadcasting directors, tional foreign policy after all, and would Secondly, we need fair competition and publishers and journalists who for this like to close with some fitting words by protection from market dominance. Data very reason seek with all their might to Otto von Bismarck, who left us with a few monopolies are monopolies of informa- preserve quality and variety in journalism ironclad rules of diplomacy, including tion, and they can easily become monopo- and to defend free speech and freedom of this: “When you say you agree to a thing lies of opinion. So in this respect I am very the press in the world. in principle you mean that you have not critical of Google’s market dominance, the slightest intention of carrying it out with over 90 per cent market share in Deutsche Welle has been doing precisely in practice.” With this in mind, I wish you Europe and Germany. It means that find- that for more than 60 years –today more little “agreement in principle” for your ing content through Google is a criterion so than ever – in light of the myriad cri- conference but all the more controver- for journalistic and business success. Fair ses and massive Russian disinformation sial and insightful debate about foreign competition is also the foundation for campaigns, as in the Baltics. It’s a good policy and international diplomacy in the a marketplace of opinions. That’s why I thing we have it! Deutsche Welle stands digital age! welcome the European Commission’s in- for free speech, freedom of the press, creased attention to this issue and its re- human rights, democracy, and a social cent announcement that it would clamp market economy. Germany’s internation- down on misuse of market strength in al broadcaster is an ambassador for our Monday, June 22 11
responsibility on the media for their re- porting. This is compounded by the fact that the media must also face up to the global market challenges. What strategies are media providers such as television broadcasters developing to keep viewers watching and to attract media users in this digitalized world?
According to a study by the Hans Bredow Institute, television remains the main source of news for German Internet users. In the international comparative study, Germany is on top in terms of reliance on television news. It is notable that the re- spondents consider television reporting to be particularly trustworthy. The trust in the media is highest in countries with public broadcasting corporations. In this regard to news programs, broadcasters must likewise adapt to new usage habits created by the Internet.
Deutsche Welle has been able to broaden its range of services through improve- Welcoming address Was it not the social media that helped ments in content and distribution. Where- Prof. Dr. Maria Böhmer to trigger and accelerate the Arab Spring? as 86 million people a week used the TV, Minister of State, Federal Foreign Office, They played a vital part in enabling civil radio and online services provided by Germany society to find a voice in countries with Deutsche Welle in 2009, this weekly figure state-controlled media – a voice that was had risen to no fewer than 101 million by heard worldwide. Through the social me- 2012. And your new breaking (news) app dia, civil societies demonstrated for a fun- is keeping users in touch with the latest In 2014 I visited the CERN nuclear research damental democratic principle, namely news and information on major issues. center near Geneva. CERN is where the freedom of the press and freedom of in- World Wide Web was invented 20 years formation. Changing using patterns are affecting not ago. It all began when a member of the only Deutsche Welle, but all other broad- CERN staff wanted to optimize the in- Think of countries engulfed in region- casters, too. As a long-standing member ternal transmission of information. He al crisis and armed conflicts, such as of the ZDF television council, I’m watch- presented a proposal which his boss de- Ukraine. In order to support pluralism ing current developments with interest. scribed as “vague but exciting”. and balanced reporting, Deutsche Welle One example of adaptation to changing has stepped up its activities in Ukraine. user habits is a new ZDF news program, Today the Internet is the information Deutsche Welle is advising the newly “heute+”, which is geared to online users. and communication platform for people created public broadcasting service in A key role is played by the social networks, throughout the world. 2.7 billion people Ukraine. At this point, Mr. Limbourg, in which breaking news is discussed with regularly surf the Net. That represents may I offer you and your staff, my thanks users at an early stage. about 40% of the global population. for this great commitment. Particularly Facebook, Google and YouTube define in regions torn by crisis and conflict, in Whoever the broadcaster, one thing is our everyday digital lives. They make countries where freedom of opinion is re- clear: The precondition for any success- it easier for us to communicate, obtain stricted, bloggers and online activists are ful new programs is quality. Only those information and engage in social net- playing an increasingly important role as who enjoy their users’ trust can continue working. citizen journalists. to survive in the digital age. At times like these, when freedom of opinion is restrict- There are, however, downsides. What But what framework applies to an Internet ed and threatened in many countries and about the vast quantities of data collect- in which anyone can publish anything, in regions of the world, the diversity, respon- ed by certain leading companies? What which the background to a report cannot sibility and credibility of the media are all about data protection and online secu- be reliably pinned down? Convincing an- the more important. I therefore wish you rity? These were already burning issues swers must be found to this question if and inspiring exchange of views at the long before the recent hacking attack on journalistic output is to be credible and Global Media Forum. the Bundestag (lower house of German thus inspire confidence among readers parliament). That leads me to the follow- and listeners. Thank you very much. ing question: What impact has the in- creasing digitalization of our lives on the Global crises, armed conflicts and terror- media and foreign policy? ist attacks have placed an even greater 12 Global Media Forum Documentation 2015
Welcoming address lenges of the 21st century are discussed. hardly be overstated. They can serve as Just a couple of weeks ago, together with a counterbalance to government prop- Dr. Marc Jan Eumann GIZ we hosted a big international confer- aganda and censorship, and they can State Secretary for Federal Affairs, Europe ence to discuss the ongoing SDG process challenge the high ground that has been and Media of North Rhine-Westphalia, and the global transformation these new reserved to the conventional media for Germany global goals are going to require. In the so long. It is therefore time to rethink the city of Bonn, the UN city on German soil, concept of “audience,” the concept of “the the media and the international sphere public.” And maybe it is time to get used Dear international guests, overlap. The Global Media Forum is a key to new venues for discourse. Who would It is my pleasure to welcome you here in element of this dialogue and has evolved argue with that: whether the Arab Spring, North Rhine-Westphalia this morning. I as one of the major international plat- Ukraine or the Nepal earthquake – digi- do so also on behalf of the state govern- forms when it comes to debating the role tal media had and still have a key role in ment and especially the Minister-Pres- of the media. Many thanks and respect those events or their aftermath: organ- ident, Hannelore Kraft, who sends her go to the broadcaster and host, Deutsche izing protest and resistance, providing greetings. To be sure, there is no better Welle, especially to Director General Mr. different views of reality, mobilizing com- place than the Global Media Forum to Limbourg. passion, empathy, response to suffering, discuss the role of the media, and espe- and so forth. cially the digital media, for communica- Ladies and Gentlemen, yes, of course, we tion across borders and foreign policy and live in interesting times. The invention of I think it is fair to agree with Mr. Gates in also in international diplomacy. North the personal computer and of the Internet his assessment that the digital revolution Rhine-Westphalia has been for many has changed the world fundamentally since gave “many people a voice who otherwise years now the leading center of the media the 1940s. The rapid changes we are wit- never would have been heard.” On the and communications sector in Germany. nessing today might be only comparable other hand it would be a little naïve to pro- We are home to 25,000 media companies, to the industrial revolution some one- hun- claim what the Egyptian activist Ghonim amongst them several global players. Our dred-and-fifty years ago. Bill Gates recently said in 2011: “If you want to liberate a so- very lively media sector is comprised of stated that digitalization – and I quote: “im- ciety, just give them the Internet.” We all successful broadcasters, movie produc- proves the world in just about every area know that the Web can be used to restrict tion companies, Internet firms, publish- you can think of. Amazing developments freedom of speech. Network traffic can ers and newspapers. in communications, collaboration and ef- be blocked, manipulated or otherwise ficiencies. New kinds of entertainment and tinkered with. Hoaxes, doctored images To strengthen and develop this diversity social media. Access to information and the and any sort of propaganda – the Direc- and creativity is one of the main policy ability to give a voice (to) people who would tor General already mentioned this point aims of the state government. Bonn, on never have been heard.” – are part of this new digital world, as are the other hand, is a German center for whistleblowing websites. I’m convinced international cooperation and a leading In the communication across borders the that especially in the digital age we still sustainability cluster where the big chal- growing relevance of digital media can need professional journalism. We need Monday, June 22 13
those who have the skills to process, eval- tioned this – to overhaul existing rules uate and prioritize the flood of informa- to take media convergence into account. tion, of messages and images. Their work Given that the global nature of media is crucial today more than ever to the de- markets require some sort of internation- velopment of informed opinion. al regulation, the states are making their voices also heard on the European level Deutsche Welle is such a stronghold of in the discussions on the digital single professional journalism and Germany’s market, network policy and net neutrality media ambassador with a huge role in- as well as the TTIP free trade agreement. troducing the people all over the world North Rhine-Westphalia, too, is thinking to German views and culture. Deutsche and acting globally. Welle stands for intercultural dialogue and – equally crucial – for independent Ladies and gentlemen, I’m delighted that journalism from places where full and as part of an exciting and very busy pro- critical reporting can be difficult, if not gram over the coming days you will be downright dangerous. And let’s face it, discussing all these new ways and chal- there are still far too many places like lenges of digital media and of political that. Reliable and current news reporting communication. I intend to follow this is therefore all the more important, and debate very closely. Let me wish you all a so I’m pretty excited and looking forward very successful conference, fruitful talks to the DW news channel, which is going and some networking. And I hope two on air today in approximately 20 minutes. things: that the message to the folks back home will be that going to Bonn for the Governments play an equally important Global Media Forum was well worth your role for today’s highly diverse and con- while and that the weather will be better. verging media environment, which is channeling information in a globalized Thank you very much. world and ever-shorter news cycle. There is a need for democratic, inclusive, trans- parent and proportionate regulation to properly utilize the opportunities pro- vided by the Internet. We must make sure that there is diversity and transparency. To achieve this, the German states are working with the federal government – and the Minister of State already men- 14 Global Media Forum Documentation 2015
Ceremonial speech “Made for minds” also addresses what the rights, and our German standards for an famous actor and theater director in Ger- independent and pluralistic media system. Georg Kofler many Gustav Gründgens once said: “If you So I think that the German government, and Media Manager, Founder and Chairman are on the stage, try to bring the people up especially Frau Staatsministerin Monika of the Supervisory Board, Kofler Energies, to you and don’t step down to play it the Grütters, took a wise decision in stabilizing Germany easy way.” and increasing the financial basis for DW. I really think that this is an efficient invest- Good morning ladies and gentlemen, “Made for minds” certainly does not stand ment in protecting and distributing our As we all know, Deutsche Welle – DW – is for this avalanche of unreflected (i.e. ill-con- cultural values. an institution for public service broad- sidered) statements, comments, vlogs and casting, and on this basis its key perform- blogs and this mix of unverified informa- Now ladies and gentlemen, the postula- ing elements are independent journalism tion and sometimes deliberately manipu- tion of great ideas and great commitments and a determined focus on quality pro- lated news – allow me to speak frankly – for is one thing; the performance in the real gramming. From now on, these ambi- all these mega-tons of bulls--t that flows world is another one. Now DW is perform- tious commitments are also expressed through the Internet in real time. ing an impressive output of radio pro- with a new claim that you can read behind gramming, television programming and me on the wall: “Made for minds.” I think Public service broadcasting more than online programming – day by day. If you that this claim is one of the best that has ever has to be a lighthouse for serious and want to follow that, as Mr. Peter Limbourg been created so far in the German media open-minded journalism; for accurately already told you, you have to download the industry – and it is certainly the best to researched information; for a responsible new DW app – I did it already, and if you underline the genuine duties of public agenda-setting by a fair and competent haven’t done it so far, you should do it after service broadcasting, namely to address judgment of priorities; and for a high level this session immediately. It is really an en- the minds of the audience and not the of cultural reporting. richment for the news flow on your smart- cheapest and lowest common denomina- phones and on your home screens. tor of mass entertainment. “Made for minds” also reminds us (of) the old but still valuable claim of “Made in Today DW is a well-managed, modern me- There is absolutely nothing to say against Germany.” DW is a public service broad- dia company, solidly financed. So I say to mass entertainment; this is a natural and caster made in Germany as a broadcasting the management and to the journalists legitimate function of a free media mar- voice in the world. And as you know, DW and the editors of Deutsche Welle: There ket. But this is not the job of public service is not alone. There is a lot of competition are no more excuses, now you have to per- television or broadcasting. Public service out there, and some of our competitors do form your program in a quality that match- broadcasting has the unique privilege of not share our values and our way of life. So es your great claim “Made for minds,” and I being financed by public fees, and in return other states, like Qatar, Russia, China, you wish you all the best for this important job. it has to create a sustainable programming name it, have geared up their state-owned for information, culture and education. broadcasting institutions to influence the I think that DW fulfills this commitment public opinion on a worldwide scale. with its current programming – and espe- cially now with its enhanced programming And in this international context now, – better than most of the other colleagues DW has the duty to hold up our German of public service television. standards for freedom, democracy, human Monday, June 22 15
Official launch of DW’s English-language TV channel
DW news anchor Brian Thomas, who moderated the opening cer- Thomas asked Peter Limbourg how he was feeling “after such an emony, had one eye on the clock when he called German Govern- exciting time” of preparation. The DW director didn’t conceal the ment Commissioner for Culture and the Media, Monika Grütters, fact that he eagerly anticipated introducing the revamped chan- and DW Director General Peter Limbourg to join him at the front nel and that he was very grateful to DW’s staff “who did a great of the main conference hall shortly before 11:00 a.m. job” to bring it about. The new programming and DW app were an outstanding success, he said. “I am full of hope that things will There was just enough time to squeeze in a quick interview, so go the way we’ve planned,” he said. Then he and Grütters ceremo- Thomas asked Commissioner Grütters how Deutsche Welle could niously pressed the red button to launch DW’s new English-lan- position itself to keep up with the ever tougher international guage television program. broadcasting competition. “With neutral, fact-based journalism,” was Grütters’ clear and succinct response. 16 Global Media Forum Documentation 2015 Media summit Monday, June 22 17 18 Global Media Forum Documentation 2015
One of the challenges is to keep up to speed as regards innovation. I refer in par- ticular to the necessity of investing more in research and technology innovation.
I am aware that investing in technology can be a challenge for the European media sector, especially in times of economic dif- ficulties. The Commission is doing its part to help. We are funding research and in- novation on social media verification, on convergence of traditional media services and Internet-based services and on the use of Big Data for media. In a few months for example, we will publish the results of several research projects in the field media and content convergence. Only for these projects we have spent 19 million euros.
But innovation is not just about technol- ogy. Business models need to be innova- tive too. I see encouraging examples of Keynote address converging into a larger, predominantly promoting an innovative mind-set by Eu- digital, media environment. Physical ropean media companies. German pub- Günther H. Oettinger boundaries – including among national lisher Axel Springer has created its own Commissioner for Digital Economy and media markets – are becoming less rele- media start-ups incubator. This is an ini- Society, European Commission, Belgium vant, thanks for instance to mobile tech- tiative that other media companies could nologies. and should replicate.
Ladies and gentlemen, The good news is that Europe has a very I also see media businesses, big and small, The rise of digital has completely remod- strong and high-quality media sector. addressing the changing needs of the con- elled the media sector. Media convergence In such a mutable context, we only need sumers in innovative ways. For example, is a reality. The boundaries between tradi- to make sure that media are up to speed Berlin-based start-up LaterPay is a plat- tional media and digital media are ever as regards innovation and that our reg- form that enables content providers to more blurred. For example, social media ulatory framework is adapted to the sell digital content without having to reg- are hosting more and more professional- new e nvironment. I will therefore focus ister or pay in advance. This has a poten- ly-made content and are an increasingly my intervention on three main aspects: tial to simplify micropayment for all sorts important route to news. Firstly, I intend to share with you some of content on the Internet. thoughts about the implications of media Take the Discover feature of the instant convergence for media businesses; Sec- Designing content in a way that com- messenger Snapchat, housing content ondly, I will present the work the Commis- bines our strong cultural traditions with from both broadcasters and publishers. sion has undertaken towards a regulatory a global business mind-set is also crucial. Or the recent agreement between Face- modernization for the digital single mar- And our content productions are often of book and some publishers, allowing them ket, including for audio-visual media ser- great quality. Yet, despite all this, I some- to offer their content directly on the plat- vices; Finally, I’ll say a few words about the times fear a certain risk-averse approach form and sharing or letting them manage importance of preserving media freedom from the European media sector. I sense advertising revenues. and pluralism. that far too many players are far too hap- py with their – often region-based or na- The Reuters Institute for the Study of Jour- Ladies and gentlemen, tional-based – comfort zone and lack an nalism just published these days shows New players join the market, new hybrid international perspective. I take the point that in countries like Germany, France, services become ever more popular, and that is also partly due to the regulatory UK, Italy, and Spain, Facebook is increas- a huge quantity of audio-visual content frameworks and to insufficient access to ingly the vehicle to deliver news. The same is available. This can bring new ways of finance. Still, I believe there is scope for report also shows that a significant pro- monetizing content, new sources of ad- the industry to make further efforts. portion of young people no longer wait to vertising revenue and new possibilities watch the evening television news. They to reach out to consumers directly and Ladies and gentlemen, prefer to find out what is going on as it through innovative methods. New mar- The Digital Single Market (DSM) Strategy happens from a multiple source of online ket niches and opportunities for inter- that the Commission unveiled last month media sources. Messaging services are also national development become available. will lead to a more integrated EU market, increasingly prominent: one-quarter of There are also challenges. Established with better services at better prices and Spanish Internet users said they have read, models and practices might have to be more choice. In monetary terms, bringing watched or discussed news on WhatsApp. re-assessed. And some players are strug- down digital barriers within Europe could Traditional and new media are quickly gling more than others to adapt. contribute an additional 410 billion euros Monday, June 22 19
to European GDP. Our strategy revolves what is the right legislative or non-legis- pluralism affects negatively the European around three main pillars: improving ac- lative instrument to deal with this. This media and creative industries. This can cess to online goods and services across debate is important. We need to be sure indeed have an impact on a media compa- Europe; digital networks and innovative that our regulatory environment is fair ny’s decision whether to have a presence services; and maximizing the growth po- and fit-for-purpose in the digital age. Also, or to make additional investments in a tential of our digital economy. On June the existing law applies a set of important given Member State. Europe is unfortu- 1 in Berlin, German Chancellor Merkel, “societal values” rules to all audiovisual nately not immune to these problems. French President Hollande, and Commis- media services but offers lighter touch sion President Juncker met to express regulation to on-demand services where We should all react, within our compe- their commitment to make the Digital the users decide on the content and the tences, to these types of attacks to media Single Market Strategy a reality and in a time of viewing. freedom. I would like to inform you about few days’ time the EU Heads of State and the launching of two new independent Government will deliver their guidance We will look closely at whether this sys- projects in the field of media freedom and on the way forward. tem is working well and, if not, what are pluralism. They are part of the European the right tools to address any shortcom- Centre for Press and Media Freedom and The DSM announces two legislative initia- ings. For example: On commercial com- have the support of the European Parlia- tives that will have a direct impact on the munications, such as advertising and ment. These two projects – one coordinat- European media and content landscape. product placement, we should consider ed by the Leipzig media foundation and The first initiative is evaluation and mod- the advent of new advertising techniques. the other one by Index on Censorship – ernization of the Audiovisual Media Ser- Space for innovation in this field is impor- will address media freedom violations in vices Directive. Regulation in this domain tant in the digital age. On the protection the EU and neighboring countries. Viola- has a significant impact on the EU’s econ- of minors, I already mentioned publicly tions of press freedom will be observed, omy and on citizens’ everyday life. The EU that an assessment of existing rules is im- researched, registered, and reported to Digital Single Market strategy announces portant. On the promotion of European both the public and the relevant authori- the creation of “A media framework for works, the Digital Single Market strategy ties. Actions to support threatened jour- the 21st century.” makes an explicit reference to the need nalists will also be organized. The existing to find the most efficient way to promote monitoring tools will be enhanced and With this goal in mind, the Commission European works not only by broadcasters complemented by digital training and is now assessing the functioning of the but also in video-on-demand. Again, I am campaigning actions. Audiovisual Media Services Directive looking forward to engage with you all in (AVMSD). This process is called REFIT (reg- the weeks to come. Our second initiative The Media Pluralism Monitor tool is an- ulatory fitness) evaluation and will be fol- is copyright reform. Copyright is another other EU-financed pilot project. It is run lowed by a proposal for the modernization key domain, which will be subject to mod- independently by the European Universi- of the Directive in 2016. My vision is that ernization. A legislative proposal will be ty Institute in Florence (Centre for Media businesses should be empowered to in- presented by the end of this year. In this Pluralism and Media Freedom – CMPF) novate and compete in the digital world. area, I want to make sure that we find a to identify potential risks to media plu- The EU’s creativity and rich cultural di- good balance between the interests of the ralism in the 28 Member States. The first versity should be promoted just as much consumer and the creative sector, espe- phase of the project – based on a sample as EU values and consumer protection. cially for the film industry. For this reason of nine Member States – has showed that The Directive has fostered unhindered we are looking closely at ways consumers risks to media pluralism are spread all cross-border transmission of audiovisual can access online services they have paid over the EU. The tool is currently being media services within Europe. Just con- for in another EU country, when they are applied to the remaining Member States. sider that at the end of 2013 about 23% of on holidays and at how we can achieve har- TV channels established in the EU target- monized copyright exceptions in fields Ladies and gentlemen, ed foreign markets (either EU or extra EU). such as research and education. We aim to I have mentioned media innovation, the We want to offer to all stakeholders the op- modernize cross-border enforcement of modernization of regulation, and media portunity to genuinely contribute to the copyright and we intend to obtain a clear freedom and pluralism, as some of the key modernization of the law. A public con- picture on how copyright-protected works issues that the converging media environ- sultation will be launched in the coming are used by online intermediaries. ment is confronted with. In all of these ar- weeks. I strongly encourage all of you to eas there is work ahead for every one of us: participate. Let me anticipate some of the Ladies and gentlemen, media investors, NGOs, national authori- main items the Commission is looking at. I would like to conclude by mentioning a ties, European institutions, and citizens. crucial value for the EU: media freedom The current law applies to television and pluralism. Whether a media outlet I believe that that dialogue and coordi- broadcasts. It also applies to audiovisual is so-called traditional or online, media nated actions, at all levels, can be effective media services offered online when the practitioners will always have to be war- to reinforce Europe’s free and innovative provider has control over the content. ranted the right to report facts and offer media sector. Thank you. Services like Netflix are therefore al- their views and opinions. Political pres- ready regulated by the Directive. We will sure, economic hardship, physical attacks now assess whether other types of online against journalists, restrictive legislation, services, not regulated in this Directive, and a general financial crisis in the sector should be also regulated. If we conclude all influence the media’s ability to oper- in this direction, we will need to analyze ate freely. A lack of media freedom and 20 Global Media Forum Documentation 2015
Hosted by Deutsche Welle moderator und Deutsche Welle news an- works, sees the added media resources a chor Christopher Springate for a lively bit differently. “The fact that we have so discussion on how this restructuring has many different media journalists, even specifically impacted the media they pro- citizen journalists, it gives you options, Media summit: If it duce from conflict zones. Today’s media and there’s never been so many options as bleeds, it leads – Foreign landscape is characterized by high-speed what we have today, you just need to use demand and broad availability. As Günter them properly. There’s a chance of being policy and international Oettinger, EU Commissioner for Digital extremely well-informed in the 21st centu- crisis reporting Economy and Society, put it in his keynote ry.” Often a dearth in reporting is a result address, “The rise of digital media has com- of limited resources, said panelist Max pletely remodeled the media sector.” The Hofmann, European Correspondent and Description subsequent “Media summit” examined Brussels Bureau Chief of Deutsche Welle. Crises and conflicts are an integral part of the changes taking place in international “Normally when things are going well, or international media coverage, with live re- media coverage of crises and conflicts as a even if they’re going badly, if things are ports from war and disaster zones broad- result of this constantly changing new dig- constant, they just tend to be forgotten. cast around the clock. The media – and the ital media age. The panel sought to explore But that doesn’t mean that you can’t re- frequently emotional messages they send – the issues presented by the old journalistic port on positive things.” exert significant pressure on policy-makers. adage, “If it bleeds, it leads.” At the core of Only very rarely can political leaders respond this central question, Christopher Sprin- That approach to news reporting is one to the steady flow of news with quick fixes, gate asked the panel of experts whether currently being promoted in several and even more rarely can they explain the “the dominance of spectacular pictures Scandinavian countries called “Construc- political processes with the brevity demand- – the ‚if it bleeds it leads’ maxim – is that tive news,” which works against the dec- ed of them. In an ever-faster media world, getting in the way of background journal- ades-old philosophy that only bad stories journalists run the risk of neglecting in- ism in the way of research? We focus on the can be good stories. Presented in a video depth analysis of current events and favoring violent,” he said. “We focus on conflict. Do message from Ulrike Haagerup, Executive a friend-versus-foe mindset. we not focus enough on the solutions to Director of News at the Danish Broadcast- those conflicts?” ing Corporation, constructive news is seen Does the growing demand for information as a solution to the currently contested harbor a danger that news content becomes As journalist Andreas Zumach, contrib- form of war reporting. trivialized? What are the media’s responsi- utor to the Germany-based Tageszeitung bilities in this context? Can a commitment said, “We have a rat race to see who is the There are, however, other unique issues to objectivity fend off interest-based inter- first with the most spectacular news. That that have been brought up by the digital vention? To what extent can foreign policy makes it difficult for journalists who cov- trends in media. “The biggest challenge action be publicly negotiated and influenced er the efforts to de-escalate or even solve at the moment is the truth because it’s by public opinion? the conflict at a diplomatic level to get being challenged by propaganda but coverage.” also by the ability that everyone has Summary to create their own news,” said Annika A vital part of media coverage, conflict re- Katrin Sandmann, a war correspondent Nyberg Frankenhaeuser, Media Direc- porting has increased in the digital media who has reported from a number of coun- tor of the European Broadcasting Union age – but to what end? Five panelists joined tries in conflict for German television net- (EBU). Monday, JuneContent 22 21
Moderation
Christopher Springate News Anchor, DW Germany
Panel
Max Hofmann European Correspondent, DW, Belgium
Annika Nyberg Frankenhaeuser Media Director, European Broadcasting Union EBU, Switzerland
Richard Porter, Editorial and Digital Di- rector at BBC Global News Ltd., concurred. Richard Porter “We live in an era of contradictions. (We Editorial and Digital Director, BBC Global News Ltd., have) more media than ever before, but United Kingdom not always more freedom. That’s a very big contradiction that we face. We have bigger audiences and yet we have more financial pressures than ever before. We have the Katrin Sandmann ability for everybody to produce their own Author, TV Journalist, War Correspondent, TV Producer, news, in their own pockets, and yet it’s Germany harder than ever to discern the truth.”
For discussion moderator Christopher Springate, however, the question was not Andreas Zumach one of truth but one of influence, as he Journalist, Author and Correspondent, asked the panelists whether the media – Tageszeitung (taz) and other media outlets, and the frequently emotional messages Switzerland they send – exert significant pressure on policy-makers by bringing issues to light. One of the key issues, he said, is the in- terplay between foreign policy and crisis reporting. “Is there a pressure that we’re putting on politicians, to be as fast as we are when creating policy,” he asked, citing the issue of refugees currently being ad- dressed by governments across Europe.
“I think we are putting pressure on them but we are not the only ones,” said Nyberg Frankenhaeuser. “In my opinion, the people who are affected are adding that pressure.” Norman Schräpel @normanschraepel 22. Juni Despite the debate, the panelists all agreed Max Hofmann: News need to be more entertaining than that challenges of reporting conflicts per- before. #dw_gmf – But what does this mean for the cre- sist even in a digital media landscape. ation of news? Returning to the initial question, Katrin Sandmann concluded with a clear, final answer: “It can’t be about the solutions,” she said. “That’s asking too much of a jour- nalist.” 22 Global Media Forum Documentation 2015 Workshops 03 – 07 Monday, June 22 23 24 Global Media Forum Documentation 2015
Hosted by Deutsche Welle stone. Members of the Western media have no longer respected journalists, because been injured and even killed as a direct they now had their own media operations. consequence of freedom of speech in the An international community of journal- past, but this brutal slaughter symbolizes a ists needed to be built to regain power. Preserving freedom of developing rift between cultures. The role speech of the media as an observer and admonish- Salah Zater, former reporter for Libyan er needs to be protected from both govern- stations Al-Assema TV and Al-Nabaa, de- mental caprice and threats by extremists. scribed how mounting threats forced him Description to leave his country, and that many jour- Being a journalist, writer, or political car- This panel session discussed the new chal- nalists had left the profession rather than toonist sometimes involves personal risk. lenges for journalism and political pub- work for propaganda media. It is a risk worth taking, in the eyes of the lishing. The discussion aimed to collect dif- women and men observing revolutions, fering perspectives on the responsibility of Guy Berger, UNESCO’s Director for Free- conflicts and wars around the world and individual reporters, publishers and media dom of Expression and Media Develop- sharing their findings and opinions with organizations to use freedom of speech as ment, said that all actors needed reliable readers, viewers and listeners. Their mis- a tool for mediation. information and coverage, which meant sion is to keep the public informed, and, there was a possibility to persuade media ideally, to make a difference and even to Summary owners and extreme groups to recognize promote change. Current challenges to free and safe jour- the autonomy of journalists. Awareness nalism were the focus of this plenary ses- should be raised that those attacking jour- The risks of covering news on the frontlines sion, in which UNESCO participated. nalists could incur severe consequences at are obvious, but a new and worrying dimen- a later point. sion has come into play. More than ever be- Peter Noorlander, Head of the Media Legal fore, journalists have become targets. The Defense Initiative, spoke of a growing ten- Berger also signaled the UN Plan of Action number of journalists who are being threat- dency of legal persecution of journalists, on the Safety of Journalists and the Issue ened, intimidated and arrested in coun- with cases being brought on pretexts such of Impunity as a framework for building tries where regimes are clinging to power as tax fraud. coalitions to protect the work of the press is growing. Taking members of the media and ensure rule of law in case of attacks. hostage has become a source of income for New threats were identified by Dr. Antonia terrorist groups. Extremists are using social Rados, Chief Correspondent for Foreign media to spread terror with graphic images Affairs at Germany’s RTL Television. She of public executions of journalists. said that her station no longer put all its content online because this could endan- The attack on the editorial staff of French ger some interviewees due to the reach of magazine Charlie Hebdo marks a grim mile- the Internet. She added that terror groups WS03 Monday, June 22 25
Panel Moderation
Guy Berger Nina Haase Director, Freedom of Expression and Media Development, DW, UNESCO, Germany France
Peter Noorlander Chief Executive Officer, Media Legal Defense Initiative, United Kingdom
Dr. Antonia Rados Chief Correspondent for Foreign Affairs, RTL Television, Germany
Salah Zater Former Reporter for Libyan stations Al-Assema TV and Al-Nabaa, Fellow Hamburg Foundation for Politically Persecuted People, Germany
Carien du Plessis @carienduplessis Global Media Forum @DW_GMF Iraq journo suggests international media code. If one Free speech is quite messy, but the lack of free speech is corrupt channel broadcasts something, it’s picked up even messier. @ PeterNooriander #WS03 #dw_gmf world over #dw_gmf #WS03
Birgit Lamm @BirgitLamm June 22 Global Media Forum @DW_GMF #dw_gmf #WS03 hate speech=censorship often used The international journalist community is not uni- in state propaganda or state controlled media vs oppo- fied and does not have any power. –Dr. Antonia Rados sition. #WS03 #dw_gmf 26 Global Media Forum Documentation 2015
Hosted by Grimme-Institut Kowalski of the Grimme-Institut said that nical tools, Aesop and Linius. The project transmedia storytelling does not present consists of digital stories, videos, audio one story on different platforms; it uses interviews and various other content com- different elements to compose a full story bined on a website. Some of this was de- Generation transmedia – universe. veloped in March during a workshop held The way to tell stories by the German development organization, Kowalski showed different examples from Deutsche Gesellschaft für Internationale today journalistic fields, i.e. “Firestorm” by The Zusammenarbeit (GIZ), in co-operation Guardian (www.theguardian.com/world/ with the Grimme-Institut, in which Yemen- Description interactive/2013/may/26/firestorm-bush- ite authors produced audio stories centered Everybody is talking about transmedia sto- fire-dunalley-holmes-family) and “Snow- around the topic of conflict resolution and rytelling as the latest form of digital story- fall” by The New York Times (www.ny- war. telling. But asking what exactly is behind it times.com/projects/2012/snow-fall/). all or how content is created and published raises more questions than answers: What is Kowalski stated that definitions like trans- transmedia storytelling? How do I combine media, cross-media or multimedia, or the all the elements? How do I publish content? sub-category of “scrollytelling” come sec- What are the advantages? Do I have to be a ond. “The importance lays in a symbiosis professional? And if it is so easy, why haven’t I of text, image, video and audio to create a already produced a transmedia story? full story,” he said.
Summary Kowalski presented a project called “The The workshop covered how storytelling has Yemen Story”, which was created in two evolved in the digital age. Speaker Guido different versions using two different tech- WS04 Monday, June 22 27
Moderation
Priya Bathe Freelance Journalist and Presenter, Germany
Panel
Guido Kowalski Head of Webmastering and Project Head, Grimme-Institut, Germany
Letizia Gambini @letzi83 June 22 Irene N. @EyeRainVerses June 22 Good news @sourcefabric just released an opensource Examples of transmedia storytelling are pretty free tool for storytelling. Discover Storyteller blog mindblowing kind of reminds oft the Inception film. sourcefabric org/en/news/blog/2 #dw_gmf#ws04 #DW_GMF #ws04
Jesse Cruz @w0rld_cit1zen June 22 WorldPress users rejoice! This plugin will help you tell your next story wordpress.org/plugins/aesop. #DW_GMF #WS04 28 Global Media Forum Documentation 2015
Hosted by United Nations Organizations Member States has reached 193. Issues of ever. Multiple emergencies on multiple in Bonn the environment, water, climate, land, gen- fronts stretch the UN to its limits. der, etc. have climbed up the agenda and are no longer regarded as isolated matters, In the early days of the UN, communica- but are seen as highly interdependent. For tions took place exclusively via radio, TV 70 years of the UN – From instance, climate change was formerly con- and newspapers and only for those who the past to the future: Fit sidered to be a part of environmental poli- were on location. New digital communi- cy and is nowadays a vital aspect of foreign cations tools allow the UN to connect di- for the purpose in the and even security policy. With increasing rectly with the global community and vice age of digital media? challenges and changing perceptions, the versa. This is possible with very distant number of agreements and conventions places and in more than the UN’s official has also steadily grown. With its multifac- six languages. While receiving concerns, Description eted missions, the UN represents foreign the UN can also seek input when shaping On June 26, 2015, the United Nations (UN) policy at its best. Without its efforts, crucial policies. celebrated the 70th anniversary of the matters such as climate change, landmine signing of the UN Charter in San Francis- victims and child soldiers might not have Social media experts suggest that inter- co in 1945. The global celebrations in 2015 been given global attention. national organizations should function honor the historic breadth of the organi- like digital media companies. Still, social zation’s development, security and human In the spirit of a new public diplomacy, media should not represent an end itself. rights work. But this is also an opportunity can the digital age and its two-way com- They are instruments to enable better to take stock and ask: Is the UN still fit for munications media help the UN to get its solutions. Addressing the key question its purpose in a digital age? job done even better (see for example the whether the UN is fit for purpose in the climate march in New York in 2014)? Can digital age, the panel proposed that it In the wake of the Second World War, the social media and the public at large influ- must be fitter. Seventy years after the UN’s UN was founded in 1945 by 51 countries to ence crucial decisions in 2015 – “The Year founding, the digital transformation of prevent future wars, diseases and conflicts. of Global Action?” the UN has just began. At the time, global problems seemed to be limited to wars (world wars and the Cold Summary War) and their consequences (poverty and By tradition the UN is active in peacekeep- hunger). ing missions, poverty reduction, etc. In the modern era the sustainable develop- Over the past 70 years the world has grown ment angle has become a key area too. Yet more complex. By 2015, the number of the traditional role is more relevant than WS05 Monday, June 22 2929
Panel Moderation
Matthias Lüfkens Nick Nuttall Author of “Diplomacy”, Burson-Marsteller, Coordinator, Switzerland Communications and Outreach, United Nations Framework Convention on Climate Change, Germany
Deborah Seward Director of the Strategic Communications Division, UN-Department of Public Information, United States
Prof. Dr. Dr. Klaus Töpfer Executive Director, Institute for Advanced Sustainability Studies, Germany
Albana Shala Chair of the UNESCO International Programme for the Development of Communication (IPDC) and Program Coordinator, Free Press Unlimited, The Netherlands
UNESCO-UNEVOC @UNEVOC Global Media Forum @DW_GMF Education’s getting better. Are we following up with bet- Moderator: “Is Twitter going to save the world?” ter jobs? #ws05 #dw_gmf #UN70 Crowd roars with laughter #WS05
Michelle Stockmann @mstockwoman June 22 UN intern relayed anecdote of pushback being handed Twitter account to run, ie. Don’t ask for any money for social media #ws05 #dw-gmf 30 Global Media Forum Documentation 2015
Hosted by Deutsche Welle Summary transparency and political accountability Speakers from media companies in Af- in holding politicians to their promises. ghanistan, Malaysia and Indonesia said “The increased transparency benefits the that while social media environments in political environment,” said Lotfullah Na- The political power of their markets were robust, the effect on jafizada, Director, Tolo News, for Afghan- digital media traditional media was additive and com- istan’s Moby Group. “The empowerment plementary rather than destructive. aspect of social media is phenomenal,” in Asia Najafizada said, adding that, “People have In Pakistan’s case, digital penetration was the guts and the power to express them- Description too low to make a difference either way, selves.” Asia’s networked population has risen said Kamran Wajih, Director of Strategy from millions to well over a billion. As and Planning for Pakistan’s Express TV. Pa- In Malaysia, political parties across the high growth continues, digital media will kistan’s mainstream media had not yet har- board were using social media to make continue to shape societies on every lev- nessed the power of digital, and remained their case. “Both sides have cyber-troop- el, with broader access to information and not only unthreatened, but “alive and kick- ers,” said Jeremy Kung, Chief Executive entertainment, significantly higher en- ing” with about 420 channels, Wajih said, Officer of telco TM Net Sdn Bhd. gagement, increased transparency, and a adding that the situation was unlikely to louder voice for a wider variety of interest change in the next five to eight years. Panelists highlighted Asia’s political groups than ever before. Against this back- diversity. As Najafizada said: “In many drop, well-established media platforms In Indonesia, digital media’s impact on places, and we span a whole continent in most of Asia retain a powerful place in the power of traditional media remained here, the key question is to allow coun- delivering curated services that serve all limited, said Handhi Kentjono, Vice Pres- tries to open up to empower their citi- audience segments. But for how long and ident Director of PT MNC Sky Vision. “It’s zens. If it doesn’t happen, if people don’t at what cost? not that we are ignoring new media, but have access to freedom, the price is very its influence is not as great in terms of high. You can have Internet access, access This panel will look at key issues, challeng- news gathering and consumption,” he to 3G or 4G, but if you can’t use it, it’s not es and successes facing media providers said. At the same time, “we cannot ig- power. That is the number one challenge attempting to harness the power of a digi- nore digital media,” he said. “We have to to focus on.” tal environment against sometimes signif- prepare for the upcoming influences on icant odds. The panel will discuss this topic viewing habits,” he said. with eminent panelists from Hong Kong, Indonesia, Malaysia, Singapore, India and Kentjono highlighted the power of social Pakistan. media on Indonesia’s political environ- ment, and said the current president, Jokowi, was elected by enforcement through social media.
One of the most significant impacts of dig- ital media in Afghanistan was increased WS06 Monday, June 22 31
Panel Moderation
Handhi S. Kentjono Janine Stein Vice President Director, PT. MNC Sky Vision, Editorial Director, Content Asia, Indonesia Indonesia
Jeremy Kung CEO, TM Net Sdn Bhd, Malaysia
Lotfullah Najafizada Director Tolo News, Moby Group, Afghanistan
Kamram Wajih Director Strategy and Planning, Express TV, Pakistan
Lena Ohm @LenaOhm June 22 Simone Blaschke @sb_PReditor Picard’s strategy: 1.Build trust with media 2. Be as clear @DW_GMF #ws06 The Political Power of Digital Me dia as possible. 3. Explain things simply #osce #dw_gmf in Asia, impressive Video from a Taliban Attack in #ws06 Afghanistan.
Augustine Anthuvan @AAnthuvan June 23 Handhi Kentjono – interesting insights #WS06 #dw_ gmf + To watch or not to watch: The power lies at your fingertips shares/1qHkhp 32 Global Media Forum Documentation 2015
Hosted by International Programme for and DW Akademie to develop indicators to in support of the larger question of im- the Development of Communication, measure media viability, and discussed the proving free and independent media. UNESCO (IPDC) significance of this work for the role of jour- nalism in nourishing international rela- For his part, DW’s Daniel Blank, Project tions based on reliable and comprehensive Manager for Global Partnerships, ex- information. The viability indicators under pressed concern that business-training What is media viability discussion are part of a larger UNESCO/ workshops were sometimes carried out and how is it relevant to IPDC framework for assessing national me- in an environment of insufficient knowl- dia ecosystems – the Media Development edge about the business positioning of foreign policy? Indicators (MDIs). media companies, pointing out that the IPDC toolkit could potentially remedy Description Summary this. Professionally sound journalism provides Media in developing countries face an un- societies with reliable information that certain economic future. The first place to Among others, the panel discussion was serves the public interest and constitutes start a discussion on media viability is the attended by representatives from BBC an important foundation for peaceful new assessment framework developed by Media Action and Germany’s Catholic Me- foreign relations. For journalism to play the IPDC in conjunction with DW Akad- dia Council (CAMECO). such a role, it must be practiced freely emie, observed Laura Schneider, Project and independently, and serve the needs Manager for Research and Evaluation at of all groups in society. Additionally, it re- DW Akademie. Fackson Banda of the IPDC quires viable economic models for jour- explained that such an assessment tool nalism. In an age of economic challenges was represented by the newly developed to sustainable journalism, vulnerabilities IPDC Media Viability Indicators, aimed arise, often exacerbated by the prolifer- at producing an evidence base for under- ation of non-journalistic information in standing the status of economic and finan- cyberspace. Economic pressures can cial viability of media in a given country. compromise the integrity of journalism, The Media Viability Indicators were devel- sometimes resulting in paid-for propagan- oped by Robert Picard of Oxford Universi- da being circulated in the guise of news. ty in consultation with the IPDC and DW Financial constraints may also lead media Akademie. outlets to take safety shortcuts, undenia- bly weakening the ability of journalists to Mark Nelson, Senior Director of the undertake quality foreign coverage. Center for International Media Assistance (CIMA), concluded that the IPDC’s Media This workshop reported on the work by Viability Indicators could potentially be UNESCO’s International Programme for the a game-changer in getting OECD/DAC Development of Communication (IPDC) countries to better target their assistance WS06.1 Monday, June 22 33
Panel Moderation
Daniel Blank Fackson Banda Project Manager, Global Partnerships, DW, International Programme for the Germany Development of Communication, UNESCO, South Africa
Mark Nelson Senior Director, Center for International Media Assistence, National Endowment for Democracy, United States
Laura Schneider Project Manager, Team Research and Evaluation, Department of Strategy and Consulting Services, DW Akademie, Germany 34 Global Media Forum Documentation 2015
Hosted by DW Akademie propaganda, and their impact in forming Panelists representing Ukraine, the Kyrgyz public perceptions of foreign opinions Republic, Namibia and Thailand agreed and positions is key. Media development that pressure from the state was a key chal- of state-controlled media therefore has lenge for their public broadcasting organ- Independent voices or to revise its approaches: Should state izations, particularly because they relied mouthpieces of the rulers? media be instrumentalized, ignored or on state funding. Lublinski added that the transformed? DW Akademie recently pub- independence of public service media has The role and impact of lished a study on the potential for trans- been and still is a challenge in Germany. state and public broad- formation of state-owned broadcasters. Media development approaches currently The panel discussed the study’s findings include calling for improved legal struc- casters in transformation and compared them with the experienc- ture or supporting organizational devel- and conflict es made by media leaders from state-run opment. Panelists agreed that where state broadcasters in conflict zones and transi- control over a public broadcaster was too tion countries. strong, it could be more effective for media Description developers to focus on community media Regardless of their journalistic performance, or alternative ways to provide content, state-controlled and public broadcasters are Summary such as new digital initiatives. the main sources of information for most The workshop looked at the role of public domestic audiences in nations around the broadcasters and the issues faced during world. Consequently, their role in shaping reform processes of former state-run me- public perceptions of national and for- dia. Public broadcasters needed to build a eign policy remains highly relevant. The public sphere, encourage public discourse predominant view in Western societies and promote societal integration, said is that public service broadcasting must DW Akademie’s Jan Lublinski, and that be independent from state influence. But building trust was a key responsibility for what impact does state media coverage of journalists. Zoe Titus, Regional Director conflict and transformation have on do- of the Media Institute of Southern Africa mestic audiences? State-run media cover in Namibia, said: “The notion of a public foreign policy issues from both domestic service broadcaster has to entail a sense of and foreign perspectives. To some extent ownership from the public. This is a long- they are instruments of governmental term process.” WS07 Monday, June 22 35
Panel Moderation
Ilim Karypbekov Mathis Winkler General Director, Head Asia and Europe, Obschestvennaya Tele-Radio Kompaniya, Department of Media Development, Kyrgyz Republic DW Akademie, Germany
Dr. Jan Lublinski Head, Research and Evaluation, Department of Strategy and Consulting Services, DW Akademie, Germany
Sirichai Sakornratanakul Former Chairman of the Board of Governors, Thai Public Broadcasting Service, Thailand
Zoe Titus Regional Director, Media Institute of Southern Africa, Namibia
Johannes Grotzky Former Director of the Bavarian Radio Broadcasting Company, Honorary Professor of East European Studies, Culture and Media, University of Bamberg, Germany
Annette Becker @AnnetteBecker11 Kait Bolongaro @kbolongaro What a walking library on SouthEast&Eastern_Europe: Governments need to understand that public service what a pleasure to listen to Johannes Grotzky #WS07 broadcasting is not a PR agency #WS07 #dw_gmf #gm- #dw_gmf some should never retire freporter
Beatriz Serrano @Beatriz_Sercas June 22 MeCoDEM @MeCoDEM June 22 Two @dw_akademie interesting papers on media-state Complexity of xenophobic attacks in #SouthAfrica relations dw.com/en/new-publica #ws07 hasn’t been into the public discourse by PSB, argues @ zoetitus #dw_gmf#ws07 36 Global Media Forum Documentation 2015 Workshops 08 – 14 Monday, June 22 37 38 Global Media Forum Documentation 2015
Hosted by the Friedrich Naumann Founda- Well-versed in the Foundation’s ideals and media. The efficiency of terrorist groups in tion for Freedom efforts based on concepts of individual social networks became apparent through liberty, the panelists made a case for recog- an external spam attack on Twitter while nizing legitimate security concerns while, the workshop was in progress. at the same time, weighing these consid- Combating extremism erations against the dangers of sacrific- The session concluded that in the war on in social media – Trans- ing freedom of expression in a globalized terrorism, government agencies are no world. longer able to cope on their own with the national challenges and Internet as a secondary battlefield; civil Summary society and conventional media must also (liberal) solutions Technological progress has made digital pitch in. Extremist messages in the digital diplomacy as much a reality as have tweet- arena must be met with positive “counter- Description ing politicians, leading to greater transpar- narratives”. The participants realized, Social media are increasingly misused as ency and a “structural change” in inter- however, that these were just in their early the preferred tools for propagating violent national relations. However, the experts stages and could at most be communicat- extremism and recruiting radical mili- from Egypt, Tanzania, the Philippines and ed strategically in initial forms. tants. Governments in all regions of the Pakistan in this workshop discussed the world are grappling with the question of less positive aspects of the digital policy how to best handle this potentially explo- transformation. sive phenomenon. Among the points made were terrorist or- The Friedrich Naumann Foundation for ganizations pursuing strategic communi- Freedom hosted a panel of media profes- cations concepts; communicating profes- sionals and specialists from a number of sionally and systematically through social countries to discuss the ramifications and media; and reaching audiences directly policy options available to confront the and personally. Islamic State was said to surge of violent extremist propaganda on have been particularly effective in this, ad- digital platforms. vancing to become a major power in social WS08 Monday, June 22 39
Panel Moderation
Fathy Mohamed Abou Hatab Dr. Ronald Meinardus General Manager, Al Masry Media Corporation, Regional Director, Egypt Friedrich Naumann Foundation for Freedom South Asia, India
Gulmina Bilal Executive Director, Individualland, Pakistan
Bakari S. Muchumu Group Managing Editor, Mwananchi Communications Ltd., Tanzania
Jacob Mchangama Managing Director, Freedom Rights Project, Denmark
Maria A. Ressa Chief Executive Officer, The Rappler, Philippines
Shahidul Alam @shahidul Mersiha Causevic P @MeriCP Workshop discussing terrorism, but ignores extremism As radicalization increases family influence decreases initiated by weapons industry #ws08 #meinardus #dw_gmf #WS08
Lena Manriquez @Ledrolen June 22 Mir Kamal Khan @MirKamalKhan June 22 Great insights from @mana_ressa at #ws08 in #dw_gmf As radicalization increases family influence decreases, combating extremism in social debate #dw_gmf #WS08 40 Global Media Forum Documentation 2015
Hosted by Carnegie Endowment for This workshop explored the role of the large newspapers and the dominant TV International Peace media in this new phenomenon. Where stations. The perspective from Hungary do citizens get their information on and Europe painted an only slightly bet- international affairs? Do traditional or ter picture, with media freedoms being mainstream media suffer from a type of less openly challenged but still seriously Beyond social media: blindness when it comes to reporting on constrained by an increasingly autocratic How citizens global events? Can citizens make sufficient government. use of existing media to express their po- influence foreign policy litical will? Or have the media lost their The discussion with the audience focused neutrality on certain issues and thus them- on the idea of “citizen reporting,” i.e. po- in democracies selves become part of the debate, as shown tentially anybody with a smartphone and in European discussions over the war in access to social media taking on the role Description Ukraine and the conflict with Russia? of a reporter. One point of discussion was From the Green Movement in Iran and the question of journalistic standards, the Arab Spring through to the continu- By addressing these questions, the work- which would have to be maintained by ous struggle of Chinese dissidents, social shop aimed to enhance the understanding well-trained editors reviewing such open media have gained a prominent place in of the more direct forms of interaction be- contributions. This, however, is a question foreign policy research, as they have con- tween citizens and foreign policy and the of capacities as much as capabilities. The siderably influenced world events. More consequences for both traditional and so- second point centered on volunteerism recently, however, citizens have begun cial media. vs. professionalism, with some partici- to influence the foreign policies of de- pants complaining that governments in veloped democracies, long regarded as Summary transition countries relied too much on a domaine reserve of governments, and The workshop explored the role of the me- free contributions of their citizens. While with more traditional methods at that. dia in how citizens have begun to influence such civic engagement was certainly a The global Occupy Movement, anti-aus- the foreign policy of emerging and devel- good thing per se, the state should be wary terity protests in Greece and Spain, or oped democracies. Beginning with Egypt not to exploit it. indeed “anti-Islamisation” groups taking and the Middle East, participants learned to the streets of Germany and elsewhere about social media being the only means – all aim to impact at the nexus between for citizens to express their thoughts – domestic and foreign policy. including as a way to communicate with WS09 Monday, June 22 41
Panel Moderation
Dina Ahmed El Basnaly Dr. Cornelius Adebahr Journalist, ONTV, Associate, Europe Program Egypt Carnegie Endowment for International Peace, United States
Dr. Edit Inotai Foreign Policy Analyst, FigyelÕ (Observer), Hungary
World Future Council @GoodPolicies Cristina Birsan @cristina_birsan June 22 When you lack freedom of expression, it’s difficult to Governments can easily manipulate through referen- start a discussion that might lead to community change dums and public consultations in countries like Hunga- @DinaBasnaly #ws09 ry. Edit Inotai #dw_gmf #WS09
Rósin Traynor @roisire June 22 “Most important foreign policy issues last week were immigration, immigration, immigration.” Edit Inotai – so true for Europe #dw_gmf #WS09 42 Global Media Forum Documentation 2015
Hosted by Radio Netherlands Training and beliefs (including political beliefs/ dience map” offers a wide range of clear, Centre (RNTC) attitudes) and in using media to counter- powerful aims to choose from, as well as act radicalization and propaganda are the the identification of multiple, specific mi- concepts of persuasion, agreed realities cro target audiences and how to persuade and the role that emotions play in creat- them. With these elements, along with Attitude change and ing and changing attitudes and beliefs. “mappable questions,” media profession- media: Techniques for als have the tools they need to be able to Many of the media funded by Foreign Af- produce persuasive content in any medi- understanding what fairs ministries are aimed at addressing at- um and on any platform. This way they can really makes your audi- titude and/or behavior change, although make an impact on micro target audiences, the attempts to achieve this often use who share a range of aspects that are genu- ences tick and how to news and information-based approaches inely important to them. change their attitudes to reach broad, vaguely identified target audiences; a combination that results in Summary very little impact. The Netherland’s inter- The workshop was full to overflowing and Description national media training center, RNTC, has generated a hugely enthusiastic response Most broadcasters and media producers been developing its “Audience Mapping” from participants. Turan Ali, Director of have only vague target audiences – or and “Persuasion” approach for media pro- RNTC, presented his approach to persuad- even ones that don’t actually exist. Often fessionals over many years. The mapping ing audiences with factual stories. inherited from advertisers’ targets, broad- technique helps media producers differ- casters rely on broad categories like an age entiate between macro and micro target The lively session included games, ex- range or a social group (e.g. the elderly) to audiences, based on analysis of commu- ercises, models, theories and examples, describe their audiences. But these are not nity beliefs. It crafts conscious emotion- above all using stories to show that what- truly specific target audiences, especial- al journeys to achieve very specific aims ever area of media you are in, you are per- ly when using media to address attitude through persuasive stories. suading people. “Anything new and true or behavior change, or when producing in what you produce or write means you media campaigns. Understanding what In this lively, interactive session, partici- are not just informing, you are persuad- a specific target audience is becomes ex- pants explored this Audience Mapping ing, so you’d better know how persua- ceedingly important with the use of me- technique, which harnesses tried and test- sion works,” was the provocative starting dia in radicalization and extremism, and ed theories from various industries and point. Story structure was combined with in the production and countering of prop- professions, including advertising, the le- the princ iples of persuasion and a map- aganda. Central to understanding how gal profession (argumentation and rheto- ping technique for identifying multiple media can be used to impact attitudes ric theory) and therapy. The resulting “au- micro target audiences – an approach WS10 Monday, June 22 43
Panel
Turan Ali Director, RNTC, The Netherlands; Independent Producer of BBC Programs, United Kingdom
which breaks away from the usually vague descriptions media organizations have of their target audiences. The method matches communities with aims, emo- tions and persuasive stories to ensure impact every time. Participants left with many fixed patterns challenged, express- ing strong interest in learning more about this revolutionary approach.
Michelle Stockman @mstockwoman Hannah Wallace Bowman @Hannah_Bowman @DW_GMF It will be one I will get home and think about Audience member: what is the difference between over and over. #tarunali at #ws10 earns my vote for top “agreed reality” & prejudice? Turan Ali: there isn’t nec- presenter and persuader today´ essarily a difference #dw_gmf #WS10
Roxana Adam @roxeeadam June 22 Alexys Saravia @alexys_saravia June 22 Incredible workshop by Ali Turan about mapping Persuasion Breaking taboos #marketing#advertising stories! #ws10#dw_gmf #journalism#WS10 with Turan Ali/RNTC Director #dw_ gmf#GMF15 44 Global Media Forum Documentation 2015
Hosted by Dart Centre for Journalism and vulnerable people who have been exposed Summary Trauma to potentially traumatic experiences, The workshop, moderated by Gavin Rees, whether through war, sexual violence, tor- explored how journalists can best deal ture or the racism they may experience in with traumatized sources, focusing on the places of refuge? particular challenges that arise when inter- Involuntary journeys – viewing refugees. How to interview Doing justice to their accounts requires additional specialist insight as well as To begin with, two clips from Mani Ben- refugees in a digital age research and sensitivity. Traditionally, chelah’s film about refugee children from journalism training has been slow to rec- Syria were shown as examples for trau- Description ognize this. ma-sensitive reporting. Dr. Iris Graf-Cal- According to the UN, a staggering 51 mil- liess then explained the meaning of trau- lion people had been forced to flee their How does one encourage a refugee to accu- ma, saying that, “To experience trauma homes by the start of 2014. We are in the rately reconstruct the story of a terrifying is to experience an existential threat to middle of the worst refugee crisis since the journey in all its terrible detail without un- physical safety, followed by intense fear.” end of the Second World War, and it does necessarily compounding their distress? That is also why interviewees need to feel not look likely to ease off anytime soon. How does one avoid further stigmatizing safe and secure to give a good interview The Syrian Civil War, terror attacks in Nige- groups made marginal by discrimination? and to avoid their retraumatization. Misty ria, and the fighting in Ukraine, the Central And what do journalists need to know Buswell from Save the Children gave fur- African Republic, and other countries, are about the impact of trauma in order to en- ther insight into how her organization continuing to swell those numbers, push- sure that their sources are giving them the works to mitigate risks for refugees who ing ever more people to make life-risking most accurate accounts they can? are willing to share their stories – an aspect journeys that take them to strange and un- which Alex Hannaford also highlighted welcoming places. This session convened by the Dart Centre with his account of covering the refugee drew on the experience of journalists who crisis from Calais in France. Before opening For people who work in the media, telling have covered refugee stories extensive- the floor for questions from the audience, this story effectively is a major challenge. ly, and offered practical suggestions for Gavin Rees said that, “it’s not about asking But it falls most heavily on journalists who rethinking how to approach such inter- clever questions, but about how we ask interview refugees. They find themselves views. them when interviewing refugees.” listening to stories of hardship and despair, of personal tragedy and loss. Most jour- nalists are well-equipped to question the powerful, be they politicians or business people, but what does it take to interview WS11 Monday, June 22 45
Panel Moderation
Mani Yassir Benchelah Gavin Rees Freelance Director, Filmmaker and Photographer, Director, Dart Centre Europe Turkey for Journalism and Trauma, United Kingdom
Misty Buswell Regional Advocacy, Media and Communications Director, Save the Children, Jordan
Dr. Iris Graef-Calliess Head Physician, Center for Transcultural Psychiatry and Psychotherapy, Germany
Alex Hannaford Independent Journalist, United Kingdom
Kait Bolongaro @kbologaro Global Media Forum @DW_GMF June 22 #Journos need to be careful asking why questions to “We have highest number of refugees in the world since #refugees who may have been tortured to avoid sound- WWII” #ManiYassirBenchelah shares film about refu- ing like torturers #WS11 #dw_gmf gees #WS11 46 Global Media Forum Documentation 2015
Hosted by Amnesty International At the same time, the Internet has be- rounds of conversation. Following an come a global marketplace for ideas. As a exchange of personal experiences and a communication medium and important mapping of human rights issues globally, source of information, it fosters freedom the last round was guided by the question My human rights in of speech and freedom of information of “How can the situation be improved?” the digital Age: A World – two aspects of the human right to free- dom of expression. This in turn has led to Participants agreed that due to the trans- Café conversation on governments restricting freedom of ex- national nature of the Internet, problems privacy and freedom of pression online through access blocking, also needed to be tackled on a transna- filtering systems and other forms of online tional level and that an international expression censorship. treaty on digital rights might be the path to go. Apart from that, updated national This session took a closer look at human laws, awareness raising and security by Description rights that are particularly affected in the default were proposed. Human rights are affected by the digital digital age. revolution in various ways. While access to modern information and communica- Summary tions technology has yielded new oppor- The workshop opened with a keynote tunities for individuals to exercise their address by Renata Avila, who told the rights, it has also given rise to new ways stories of two small villages in Guatema- for governments to effectively prevent, ob- la. One village invested in surveillance struct or control these activities. technology, prompting residents to leave public spaces abandoned. The other in- As revealed by Edward Snowden, people’s vested in public Wi-Fi. Its residents start- right to privacy is being violated on a ed to create online content, including ar- massive scale through global and nation- ticles about their village. al mass surveillance. In addition, many countries use targeted surveillance to in- Participants then gathered in small timidate political opponents and human groups to share their own stories, allow- rights activists. Unlawful surveillance is ing for a close look at threats to digital not only a violation of the right to privacy, human rights all over the world. Applying but also has a “chilling effect” on freedom the “World Café” method, the participants of expression. moved between groups having multiple WS12 Monday, June 22 47
Panel Moderation
Sebastian Schweda Lena Rohrbach Lawyer and Spokesperson of the Amnesty International Working Expert on Human Rights Group on Human Rights and Technology, in the Digital Age, Germany Amnesty International, Germany
Renata Avila Human Rights Lawyer and Lead of the Web We Want Campaign, World Wide Web Foundation; Advisory Member of the Courage Foundation; Member of the Crea- tive Commons Board of Directors, Guatemala / United Kingdom / Germany
Global Media Forum @DW_GMF Global Media Forum @DW_GMF There should be international guidelines to protect pri- Workshop facilitators Sebastian Schweda and Lena Rohr- vacy. Do you agree? #WS12 bach of Amnesty Germany are doing a great job. It’s a proper interactive session #WS12 48 Global Media Forum Documentation 2015
Hosted by Global Partnership for the times only as a means to distract atten- In its second part, the workshop focused Prevention of Armed Conflict (GPPAC) tion from internal challenges. Moreover, on media in the post-Soviet conflicts, public opinion is frequently enflamed by with the example of the Russia-Ukraine the media to such an extent that taking a conflict. The media have a very active and moderate stance is no longer an option for provocative role in this conflict, creating a When emotions run too politicians. ‘contagious distortion’ of reality. This was high – The role of the me- taken to such an extreme that it caused Volatile situations can also escalate even denial of being a party in a conflict (for dia in the polarization of further due to unmoderated discussions Russia) and led to issues in recognizing on social media forums. On the other and addressing the internal dimensions conflicts hand, there are also examples of online of the conflict (for Ukraine). discussion having helped to calm over- Description wrought emotions. The third part turned to experiencing At times it is surprising to see how dis- conflict via social media, analyzing hash- agreements that might seem minor to This workshop examined how the foreign tag activism and how Twitter allows users outsiders can grow into long-running policies of countries, specifically those in to feel like they’re part of the events and conflicts, escalate drastically and even conflict situations, are affected by national generates symbolic participation and sup- turn violent. Although there are always public discourse that is characteristically port on a mass scale. causes and reasons, including strategic polarizing and overtly emotional, and the or political interests, the at times dispro- important role that media play in such portionate emotional responses of people contexts. are very often hard to understand. Exam- ples include the territorial disputes over Summary the Senkaku/Diaoyu/Diaoyutai Islands Can the media be used as a tool to polar- or between Ukraine and Russia regarding ize conflicts? The workshop addressed Crimea. the question from three different per- spectives. The first focused on the role of In such situations, the relationship be- media in our societies. Media is used by tween politicians and the media can turn everyone: citizens, politicians, govern- toxic. Politicians may attempt to manip- ments and civil society. For this reason, ulate public opinion through the media the media are an ideal barometer of a so- by dehumanizing their opponents, some- ciety’s tolerance. WS13 Monday, June 22 49
Panel Moderation
Alvito de Souza Mark Fonseca Rendeiro Secretary General Journalist and Independent World Catholic Association for Communication (SIGNIS), Podcast Producer, Belgium The Netherlands
Andre Kamenshikov Founder and Regional Representative, Nonviolence International-CIS; Regional Representative, GPPAC Eastern Europe, Russia
Annette Becker @AnnetteBecker Artiekawati @artiekawati 1 Highlight of the Day #dw_gmf #ws13 Thx to all speak- Early warning of conflicts: tolerance of intolerance, xen- ers & for sample how media mutate 1 fact into propa- ophobic rhetoric in politics, in media reports and public ganda story narratives #dw_gmf #WS13
NatalieZubar @NatialieZubar June 22 GPPAC@GPPAC June 22 Trusted information becomes more valuable. Dabates Thank you all for joining our panel and for the interest- #ws13#dw_gmf ing conversation! #dw_gmf #WS13 50 Global Media Forum Documentation 2015
consequences of that in this session hosted by the German foundation Robert Bosch Stiftung. “We run after the news, we don’t do permanent coverage of places which are still potentially dangerous, which might explode from one minute to the next,” said Asiem El Difraoui, a researcher at In- stitut d’Etudes Politiques de Paris (Sciences Po). “Events get covered only when there’s blood,” he said. When broadcasters turn off in those trouble spots where the situation appears to have stabilized, entire regions disappear off the media’s radar.
But experts agreed that so-called “frozen” conflicts, in which hostilities cease without the dispute having been resolved, can quick- ly “de-frost” and become “hot” again. That’s why it is important that reporting about what political scientists call “post-conflict societies” continues. But, said Dana Asaad, an Iraqi journalist working for Awene.com, “mainstream journalism doesn’t bother Hosted by Robert Bosch Stiftung also run the risk of being instrumentalized with continually covering areas of con- for propaganda purposes by one of the con- flict.” He judges media coverage about his flict’s participants or of intensifying exist- country, Iraq, quite harshly. Most are part Plenary session ing tensions through careless reporting. of a propaganda machine, he said: “Jour- nalists have contributed to the fact that Reporting on The delineation between post-conflict the fight against the Islamic State has de- societies and those still in the throes of veloped into a conflict between Sunnis and post-conflict societies conflict is increasingly being questioned, Shiites.” Asaad partly blames the lack of a and frozen conflicts and cyclical portrayals of the course of a professional education for this, saying that, conflict are more realistic than linear ap- “unemployed people without any qualifica- proaches to conflict resolution. tions become journalists.” He lays another Description part of the blame on the mechanisms of Media coverage often wanes when hostil- Over time, media consumers tend to lose media coverage. “Showing violence moti- ities subside or when new conflicts flare interest in frozen conflicts. But, a number vates others to join either one of the con- up elsewhere. In such cases, the transition of recent examples demonstrate that fro- flict groups, whereas continuous reporting process that takes place in the wake of zen conflicts can reignite from one mo- could stress the common elements, namely armed conflict rarely receives the atten- ment to the next, and without sustainable the suffering,” El Difraoui agree. According tion it deserves. conflict management and conscientious to him, psychological studies have shown media coverage, they can quickly flare up that videos depicting peaceful images can Transitional justice is an important part of again. support the development of peace. Sokha dealing with the past immediately following Cheang of “The Phnom Penh Post” bore wit- the resolution of an armed conflict. Its aim How can frozen conflicts be dealt with ness to such common efforts of coming to is to come to terms with a past defined by vi- journalistically and how can the media terms with conflict. In Cambodia, about two olent disputes or regimes to enable the tran- help to ensure that balanced investigative million people died in the Khmer Rouge’s sition to a sustainably peaceful social order. reporting is not replaced by bilateral prop- bloody regime. To this day it remains one Post-conflict societies are particularly fragile aganda? Journalists are frequently subject- of the most important topics: “People are during this phase, in which decisions must ed to two contradictory criticisms: on the interested in the background of the regime be made about how to deal with former of- one hand they are expected to monitor of the Khmer Rouge because it’s part of the fenders and their victims. A social process conflicts, and their processes of transfor- country’s history.” involving the largest possible number of mation, that are no longer the focus of stakeholders is key to creating lasting peace public attention; on the other hand, they Marcus Bensmann, a reporter from COR- in a society. are accused of stoking the fires of such RECT!V, knows how quickly societal con- conflicts and keeping them alive. Every flicts can erupt again. Bensmann talked Journalists have an important role and journalist reporting from post-conflict so- about unrest in the Kyrgyzstani city of bear special responsibility. They respond cieties experiences this dilemma. Osh, where it had come to bloody violence to social trends and through their report- between Kyrgyz people and the Uzbek mi- ing significantly shape public opinion, for Summary nority during the break-up of the Soviet instance concerning war crimes. They can Journalists often report right from the bat- Union. “For 20 years after that, everything present complex situations in an easily un- tle lines, but the public often loses interest was quiet. But then, in 2010, similar unrest derstandable way to a wide audience, but once hostilities cease. Experts debated the occurred, seemingly out of nowhere.” While Plenary session WS14 Monday, June 22 51
the experts agreed on the need for more Moderation continuous and in-depth reporting, they are aware of how difficult it is to achieve Daniel Gerlach this. Denis Dzidic, Deputy Editor for the Editor-in-Chief, zenith Magazine, Justice Report Project in Bosnia-Herzego- Director, Candid Foundation gGmbH, vina, himself writes about developments Germany in his native country which he said hardly gets any attention from international me- dia. “Because there is no blood anymore, it is not sexy to report about the segregation that occurs in schools,” he said. Panel
The question is not one of how to report Dana Asaad on frozen or forgotten conflicts but rather Director, Media Academy Iraq, on how to maintain international atten- Editor-in-Chief, Awene.com, tion on the issues that might create or flare Iraq up conflict. As El Difraoui said, “I’m propos- ing simply better, more contextualized and more continuous coverage.” Marcus Bensmann Reporter, CORRECT!V, Germany
Denis Dzidic Deputy Editor for the Justice Report Project and Journalist for the Balkan Transitional Justice Project, The Balkan Investiga- tive Reporting Network, Bosnia-Herzegovina
Asiem Difraoui Researcher, Institut d’Etudes Politiques de Paris, Senior Fellow, Institute for Media and Communication Policy, France
Sokha Cheang Chief of Staff, The Pnom Penh Post, Cambodia
World Future Council @Good_Policies Beatriz Serrano @Beatriz_Sercas “We (journalists) are not able to make peace, but we have Undercoverage of conflicts creates problems in conflict often created war.” Sightly pessimistic comment from countries & in policy making, people don’t know what is Asiem El Dafraoui #ws14 going on. @eldifraoui #WS14 52 Global Media Forum Documentation 2015 Tuesday, June 23 54 Global Media Forum Documentation 2015 Workshops 15 – 21 Tuesday, June 23 55 56 Global Media Forum Documentation 2015
Hosted by Deutsche Welle of civil society influence decision-mak- of the big challenges (to that) is that there’s ers’ scope of action? Is digital diplomacy a tremendous amount of information and a harbinger of a global media democracy? coming in from different sources.” Plenary session Do international organizations need to re- think their diplomatic strategies? How can While that may be true, Dr. Taylor Owen, Foreign policy in new forms of media be integrated into con- an Assistant Professor of Digital Media ventional public diplomacy? and Global Affairs at the University of 140 characters: British Columbia in Canada and Research How technology is Summary Director of the Tow Center for Digital Jour- Where foreign policy decisions were once nalism at the Columbia School of Journal- redefining diplomacy the result of secret negotiations, the rise ism in New York, says that, “the traditional of the Internet and social media has al- hierarchical institutions have lost the mo- Description lowed new players to enter the diplomat- nopoly they used to have over collabora- The digital revolution has had a massive ic stage and heralded a new age of trans- tive action. It used to be you needed big in- impact on the practice of foreign policy, parency and accountability for existing stitutions to make lots of people do things revealing challenges and opportunities for players, including not only governments, and this is just not the case anymore, and modern diplomacy. The Internet and so- but also corporations and the media in- this is a fundamental threat to these insti- cial media are progressively becoming an dustry. tutions.” essential part of the diplomatic craft. “Digital change is affecting empowerment According to Owen, “the challenge states Technological progress makes anyone a and therefore affecting the legitimacy, and face is that in this digital space of empow- potential diplomat. As this brings with it the view and perception of the legitimacy, erment, the same things that empower the risk of a loss of control, authoritarian of those in power,” said Nick Gowing, Inter- what states perceive as negative actors regimes in particular are struggling against national Broadcaster at the BBC and Visit- – the terrorist organizations using social their own populations to claim authority ing Professor at King’s College London in media, the black market websites trading of interpretation. Disclosure of diplomatic the United Kingdom: “Everything will be drugs online – are empowered by the very secrets raises questions about new securi- visible, everything will be accountable.” same capabilities and technologies that ty requirements and traditional concepts empower the things that we may think of of diplomacy and foreign policy. Deborah Seward, Director of the Strate- as positive online – the digital commerce, gic Communications Division at the UN the free expression, the activism – they Where is the line drawn between confiden- Department of Public Information in the use the exact same tools. The problem tiality and transparency? How do the new United States, agreed. “People are still for governments is that the things that media landscape and active participation looking to the UN to craft solutions. … One you have to do to stop the negative actors Plenary session I Tuesday, June 23 57
Moderation will also stop the positive actors and will essentially break the digital space, break Dr. Melinda Crane the Internet.” Chief Political Correspondent, DW, Germany Dunja Mijatovic, the OSCE Representa- tive on Freedom of the Media, added: “It would take much longer if we were to use more traditional ways. Virtual diplomacy is a huge challenge for diplomats. We are all more exposed to the outside world. Panel We are becoming more transparent, more reachable, but also more accountable. … Nik Gowing But this cannot in any way replace tradi- International Broadcaster and tional diplomacy.” Visiting Professor, King’s College London, United Kingdom Like his fellow panelists, Prof. Dr. Jan Melissen, Senior Research Fellow, Clingen- dael - Netherlands Institute of Internation- al Relations and Co-Editor of The Hague Prof. Dr. Jan Melissen Senior Research Fellow, Clingendael – Netherlands Institute Journal of Diplomacy, sees the changes of International Relations and Co-Editor of The Hague resulting from this shift to a digital age as Journal of Diplomacy, inevitable. “The key functions of diploma- The Netherlands cy are all related to digital. Diplomacy is about negotiation … It’s about communi- Dunja Mijatovic cation. It’s about representation.” Representative on Freedom of the Media, OSCE, That hasn’t changed. As Melissen said, Austria “It’s not the end of diplomacy. It’s the end of diplomacy as we know it.”
Dr. Taylor Owen Assistant Professor of Digital Media and Global Affairs, University of British Columbia, Canada
Deborah Seward Director of the Strategic Communications Division, UN Department of Public Information, United States 58 Global Media Forum Documentation 2015
Video message make the distance from a mobile phone nity myself on a regular basis, for example, camera to living rooms all over the world on my Facebook page. I read the comments Dr. Frank-Walter Steinmeier very short. posted there almost daily – not always with Federal Minister for Foreign Affairs, pleasure, but I almost always gain some- Germany Unlike the avalanche of images from crisis thing from them. regions, the methods of conducting for- eign policy may seem slow and old-fash- By the way, the Federal Foreign Office has ioned. From the conflict in Ukraine to the also used social media for a long time. To Ladies and gentlemen, honored guests Iranian nuclear program, diplomacy takes date, over 100 German missions abroad from around the world, time and involves long days and nights of across the globe have their own Facebook I would like to welcome you to Bonn and tough negotiations to find compromises. pages, and more than 50 of our embassies to thank Deutsche Welle for inviting media And very seldom do these result in fasci- and consulates use news channels such as representatives from all over the world to nating photos! It can take months or even Twitter. Web 2.0 is thus invaluable as re- the banks of the River Rhine once again. I years to reach acceptable agreements. gards expanding the number of diplomat- would also like to take this opportunity to Compared to the waves of dramatic pic- ic tools traditionally at our disposal. congratulate Deutsche Welle on yesterday’s tures in the Internet and on the evening launch of its new English-language televi- news, it often appears that the interna- However, it cannot replace these tools sion news program. This is an important tional community is incapable of reacting any more than it can replace the need for step in ensuring Deutsche Welle’s place quickly enough. high-quality journalism, whether online or among the world’s leading ind ependent on paper. international broadcasters. But foreign policy must not be tempted to respond with supposedly quick and simple With that in mind, I hope you will all have At this year’s Global Media Forum you will solutions. We must continue to seek diplo- many exciting discussions about media discuss the effects that digitization is hav- matic initiatives patiently and resolutely, and foreign policy at this year’s Global Me- ing on media and foreign policy. regardless of how much time and effort dia Forum. this takes. You who report on foreign policy are in- creasingly under pressure to raise your That doesn’t mean that social media chan- click rates. Not even foreign policy itself nels don’t also offer diplomats fantastic is free from this trend. If you want lots of new opportunities, too, such as a means clicks, you need one thing above all: lots for politicians, citizens and experts to ex- of new photos, and fast. Social networks change views. I like to avail of this opportu- Video message Tuesday, June 23 59
SHIFT@dwshift 23. Juni carien du plessis @carinduplessis 23. Juni German Foreign Minister #Steinmeier is “reading his Steinmeier: foreign policy should not be tempted to re- Facebook page comments almost daily, not always with spond with quick and simple solutions. This often takes pleasure.” he said on #dw_gmf time #dw_gmf 60 Global Media Forum Documentation 2015
Hosted by Deutsche Welle Summary Rebecca Enonchong, Founder and CEO of The workshop discussed the motivation AppsTech and Chair of ActivSpaces, Cam- of large international companies like Face- eroon, pointed out that the issue in Cam- book and Google in addressing Africa’s eroon was that the monopoly control of Afric@online – digital future. The starting point for the wholesale bandwidth access by the state Empowerment or discussion was Facebook’s free Internet telecommunications company meant scheme though its charitable arm Inter- that very high prices excluded significant exploitation? net.org. parts of the population from accessing the Internet. Description The scheme allows users free-to-the-user As most digital markets become saturated, Internet access, but to a Facebook page all eyes are on Africa. In their eagerness and a limited number of websites. Albert to generate the next two billion users, in- Mucunguzi, Founder and Chief Editor of ternational companies are striving to get PC Tech Magazine, said he thought that all Africans online. Sometimes, however, Facebook was trying to restrict access to their initiatives contain only a limited se- the Internet to its own products. Ebele lection of Internet services. Okobi, Head of Public Policy at Facebook, said the scheme was seen as transitional What is the motivation behind that? In to a wider, paid use of the Internet. which ways do their initiatives constitute a benefit for the population? How is foreign The discussion covered a number of influence shaping Africa’s digital future? topics including: whether taxes should Are people being connected or are they be paid by companies like Facebook; ad- being transformed into digital resources? vertising revenues paid to online media; Is this a chance for Africa to take part in and whether this discussion was a dis- a global discussion or is it merely about traction from focusing on bigger infra- likes, posts and shares? structure issues. WS16 Tuesday, June 23 61
Panel Moderation
Rebecca Enonchong Russell Southwood Founder and CEO, AppsTech; CEO, Balancing Act, Chairman of the Board, ActivSpaces, United Kingdom Cameroon
Albert Mucunguzi Founder and Chief Editor PC, Tech Magazine, General Secretary of the ICT Association, Uganda
Ebele Okobi Head of Public Policy Africa, Facebook, United Kingdom
Andrew Rudge CEO, Mxit Reach Trust, South Africa
Anne Le Touzé @nanetouz June 23 Njeri Chelimo Martha @NjeriChelimo June 23 Governments shouldn’t fear Internet! It could create It is not empowerment if you are only providing the revolution but in a positive way #dw_gmf #ws16 basics of the Internet. It’s helping, but not empowering Africans #DW_GMF
Hallie Haller @HallieHaller June 23 Charles Mensah @mensah_charles June 23 ’’Data is now becoming one of our fundamental human African governments express fear about what the inter- rights” - Andrew Rudge #WS16 #OrangeDWGMF 15 net can do. We need to take advantage of the positives - @africatechie #WS16 #dw_gmf
GIC Africa @GICAfrica June 23 Vivid disc at #ws16 #dw_gmf. Every effort needed to spread benefits of Internet vs. local initiatives get crowd- ed out, profits go elsewhere 62 Global Media Forum Documentation 2015
Hosted by The Digital Mass Atrocity governments and institutions are commit- cruit fighters. Marie Lamensch presented Prevention Lab ted to fighting homegrown terrorism and a gendered perspective on ISIS and its so- radicalization, particularly online. But ter- cial media procedures. She gave numerous rorist groups benefit from constant tech- examples demonstrating how extremist nological progress, and governments are women use social media to promote re- Social media vs. struggling to keep up. cruitment or spread propaganda. Gavin digital jihad Reese closed the presentation by focusing How does the extremist propaganda ma- on how journalists should share ISIS’ im- chine work? Which sophisticated methods agery without helping them to spread the Description do extremist groups use to spread their propaganda. Another risk that journalists The efficiency with which extremist messages? Most of all, what can Western are confronted with when exposed to ex- groups recruit radicalized followers online governments, civil society groups and en- tremists’ imagery is its dangerous impact has caused upheaval around the world. gaged individuals do – not only to identify on health. The lively discussion with the The lives of civilians everywhere – in ter- would-be jihadists and “lone wolves” – but audience highlighted the need for more rorist-controlled territories and elsewhere also to counter radicalized discourse and research on the workshop’s issue. – are at risk. Today, extremist groups such hate speech? as ISIS, AQMI, Boko Haram, and al Qaeda do not simply fight abroad, but also online Summary and in Western countries. A fertile ground The well-attended workshop was launched for militancy, social media are used by ter- by a short quiz of seven questions aiming rorists to defend their cause, exhibit their to reveal misconceptions and myths about crimes, incite hate and violence, and at- ISIS and their social media usage. The quiz tract followers by promising something for was then followed by short presentations everyone. While the Internet is not the sole by the speakers who gave an overview on cause of radicalization, it has made jihadist how extremist groups use the Internet to messages easily available to all. Social me- broadcast their atrocities. dia have become a weapon of war and we can no longer ignore this fact. Kyle Matthews started off by explaining how the group has become the hub of so- As the battle against extremism increas- cial media extremism. ISIS’ imagery uses ingly takes place in cyberspace, Western a psychological tactic, which helps it to re- WS17 Tuesday, June 23 63
Panel Moderation
Marie Lamensch Waslat Hasrat-Nazimi Researcher and Assistant to the Director, Correspondant and Editor, DW, Montreal Institute for Genocide and Human Rights Studies, Germany Concordia University, Canada
Kyle Matthews Senior Deputy Director, Montreal Institute for Genocide and Human Rights Studies, Founder, Digital Mass Atrocity Prevention Lab, Concordia University, Canada
Gavin Rees Director, Dart Centre Europe for Journalism and Trauma, United Kingdom
Sofia Diogo Mateus @sofiadmateus June 23 Erkan Saka @sakaerka June 23 The Internet has become the Wild West: no one controls #WS17 It is tiring to point out imperialist moves to ex- it, anything can happen, says Matthews #ws17 #GMF15 plain ISIS movements. Nothing justifies ISIS atrocities.
Roisin Traynor @roisire June 23 Kourosh Ziabari @KZiabari June 23 Hey #Ws17 #dw_gmf can we mention how pathetic US A hot debate at the #WS17, #dw_gmf about #ISIS atroci- efforts to combat #digitaljihad have been? A certain ties. Why do the young people, women join the so-called Twitter account comes to mind! lslamic State? #OrangeDWGMF15
Roisin Traynor @roisire June 23 Kamilia Lahrichi @KamiliaLahrichi June 23 Such a true comment from audience “This is about pol- Why aren’t there counter-terrorism laws prohibiting itics, not communication!” #ws17 #dw_gmf #DigitalJi- #Twitter & Facebook accounts like #ISIS’s? #WS17 #dw_ had gmf #OrangeDWGMF2015 #gmf2015 64 Global Media Forum Documentation 2015
Hosted by German Academic Exchange Summary stitution. Furthermore, all players need Service (DAAD) Digital learning and blended learning as to improve their collaboration effective- the mixed version of virtual and class- ness with their different dimensions of room teaching will be the big challenge multicultural and factual relationships. in education. The global transformation One special challenge is the integration Bringing people process of universities will go hand in of digital formats in national and interna- together: The global hand with an increasing merging togeth- tional legislation. Only recognized skills er of both online and offline campuses – and flexible quality assurance rules for power of virtual formats to “educational hubs.” There is a big shift digital learning can ensure that the digi- in higher education from traditional classroom teaching via tal services meet the quality standards of virtual auditoriums to interactive teach- universities. ing and learning channels. At the same Description time, classical reference libraries are Universities will increasingly transform transforming into places of collaboration into real and digital “educational hubs,” with fewer books but growing knowledge. where different people, languages and cultures come together to learn, meet African countries have the world’s biggest and interact in real and virtual environ- annual growth rates for Internet users. ments. With leading experts from Africa Therefore the extension of infrastruc- and Europe, this workshop explored the tural services for digital learning is a key role of digital learning (e-learning, mo- factor in building up sustainable capacity bile learning, blended learning) in the building programs in higher education. global dialogue and its growing relevance Effective learning environments need for the process of internationalization in e-resources skills and capacity develop- higher education. ment in every academic and research in- WS18 Tuesday, June 23 65
Panel Moderation
Gracian Chimwaza Katrin Haufe-Wadle Executive Director, Senior Desk Officer Digitalization Information Training & Outreach Centre for Africa, and Digital Learning, South Africa Strategy Department German Academic Exchange Service, Germany
Nico Degenkolb Project Manager, Goethe-Institut, Germany
Christoph Hansert Head of Division Development Co-operation, Strategy Department, German Academic Exchange Service, Germany
Dr. Rispa Odongo Head of Department of Quality Audit, Commission for University Education, Kenya
Alumniportal DE @alumni_de June 23 Global Media Forum @DW_GMF June 23 Interesting platform which provides developing coun- Kenya is striving to provide one laptop per child in pri- tries with free access to academic content. #ws18 mary schools. #dw_gmf #WS18
evowers @evowers June 23 EmprenDon: alumni_de: Now: #ws18 “global power of virtual formats in higher education” with leading experts 66 Global Media Forum Documentation 2015
Hosted by Konrad-Adenauer-Foundation time, a debate has begun in the European as the national leader and by stigmatizing Union concerning the possible creation of Russia’s opponents. a non-partisan Russian-language TV chan- nel to offer Russian-speaking communities Propaganda is a phenomenon that is mas- Truth and propaganda: in the EU an independent news source as queraded as journalism. Journalists should Political reporting in the an alternative to Moscow’s officially ap- counter it by raising awareness about the proved news broadcasts. Opponents of difference between journalism and prop- Russia-Ukraine conflict this suggestion, however, caution against aganda; by debunking and denouncing it; attempting to answer propaganda with and by adjusting false information. Also in Description counter-propaganda. times of war, journalistic standards should The political crisis in Ukraine has developed be considered. from an armed conflict into an information In this workshop, international experts war in which it has become increasingly discussed how to deal with propaganda The creation of a non-partisan Russian lan- difficult to differentiate between genuinely amidst the current crisis. The central ques- guage TV channel by the European Union objective news reporting and slanted prop- tion was to discover which political and could lead to an escalation of information aganda. The media play a fundamental role media strategies would be best suited to warfare, as it would result in increased in this struggle to influence public opinion challenging partisan propaganda and en- investment in the media by the Russian while seeking to maintain a position of suring truthful reporting. government. Because culture matters in in- trust as an unbiased observer of events and ternational media productions, it would be current affairs. Summary difficult for the EU to compete with Russia The Russia-Ukraine conflict has turned into for Russian-speaking audiences. Moscow has pumped substantial funds a war over the sovereignty of information. into expanding its international media ser- The media are an important tool in the vices, broadcasting news in 30 languages Kremlin’s hybrid warfare. under its Sputnik brand. In response, the Ukrainian Parliament has created a Min- By using propaganda, Russia is trying to istry of Information to counter Russian influence public opinion on Ukraine and propaganda in Ukraine. And, as a result, Russia’s role in Eastern Ukraine. The main independent journalism is suffering clear Russian TV channels are state-owned. They setbacks in both countries. At the same focus on President Putin by presenting him WS19 Tuesday, June 23 67
Moderation
Christian Spahr Director, Media Program South East Europe, Konrad-Adenauer-Foundation, Bulgaria
Panel
Dr. Susanne Spahn Independent Researcher and Journalist, Germany
Dr. Alexey Dolinskiy Partner, Capstone Connections, Russia
Yevhen Fedchenko Co-founder and Director, Mohyla School of Journalism at National University of Kyiv and StopFake.org, Ukraine
Jeremy Druker @JeremyDruker June 23 Reveal Project @RevealEU June 23 Alexey Dolinskiy cites Afghanistan to show failure of #Propaganda: Lies? Deception? Or a different narrative? Western media efforts but pretty sure rfe/rl is very pop- A matter of view...? (PS: quote = fake). #ws19 #dw_gmf ular there, maybe most #WS19
Global Media Forum @DW_GMF June 23 Jeremy Druker @JeremyDruker June 23 “Media in #Russia win hearts and minds of people not Yevhen Fedchenko, co-founder of stoptake.org, says at only with news but also entertainment programs,” Global Media Forum: traffic from Russia risen from 30%- Dr. Alexey Dolinskiy #dw_gmf #ws19 50%. #WS19 #dw_gmf 68 Global Media Forum Documentation 2015
Hosted by Organization for Security and seminating information, is there a future Summary Co-Operation in Europe (OSCE) for the conventional news release and me- It’s often said that truth is the first casualty dia briefing? How can organizations such of war. When information spreads at the as the OSCE counter false and misleading touch of a button, facts get distorted, information to help journalists to report whether innocently or mischievously. The 24/7-news cycle – factually and ethically? And what about This puts an added burden on internation- How can international the wider audience? Now that “masses al organizations to both react quickly and communicating” have replaced “mass protect staff and sources on the ground. organizations adapt? communication”, how can international organizations reach and engage key audi- With its two missions in Ukraine and on Description ences? With all their opportunities, social the Russian side of the border, and respon- Rapid advances in technology, expanding media are nonetheless a place where You- sibility in protecting media freedom, the audiences on social media, increased com- Tube can be hijacked by groups such as ISIS OSCE is tackling these questions daily. Dig- petition from state-controlled and private- and Facebook can be used to play out griev- ital communication grants the capacity to ly owned media, and a large number of ances over the Ukraine conflict. How can report, give context to complex issues and people in rural areas who continue to re- international organizations contribute to gather media for on-the-spot interviews, ceive information in traditional ways pose making sure fiction does not replace fact? but exposes it to criticism from both sides: challenges for the Organization for Securi- criticism that is welcomed as it shows that ty and Co-operation in Europe (OSCE). Experts in different forms of communica- the message is getting through and where tion from the OSCE shared their thoughts there are gaps to fill. Decentralized means of communication, on aspects of this matter, ranging from openness and transparency are the models the protection of free media and the pro- Most important is mutual trust. Taking to aim for, but how can organizations with motion of Internet access through to pro- care to report only what is seen and heard, a long history in areas such as foreign poli- viding support to journalists to get and tell the OSCE deals in facts, not speculation. cy and diplomacy move towards that ideal, their stories, and the use of social media as Media return that trust by sharing infor- especially at a time of crisis? In a 24/7-news a means of putting the facts straight. mation and accepting reporting restric- cycle, organizations accustomed to the slow tions in times when safety is an issue. pace of public diplomacy need to adapt.
With journalists increasingly using Twitter as the fastest mode of receiving and dis- WS20 Tuesday, June 23 69
Panel Moderation
Alexander Hug Cathie Burton Deputy Chief Monitor, Spokesperson and Head of Communication OSCE Special Monitoring Mission to Ukraine, and Media Relations, OSCE, Ukraine Austria
Frane Maroevic Senior Advisor, OSCE Representative on Freedom of the Media, Austria
Paul Picard Chief Observer, OSCE Observer Mission at the Russian Checkpoints Gukovo and Donetsk, Russia
Matthias Lüfkens @luefkens June 23 World Future Council @GoodPolicies June 23 Truth is the first casuality of the conflict #Ukraine. Go- @Frane_M says journalists often attacked and threat- ing public is the best way to protect journalists #ws20 ened – important to work with and to support them, in- form on problems #WS20 #dw_gmf
Beatriz Serrano @Beatriz_Sercas June 23 World Future Council @GoodPolicies June 23 More effective journalists themselves condemn International organizations need to build and foster re- #propaganda & collaborate to get #truth @Frane_M lationships of trust with journalists, say #Frane_M and #WS20 #dw_gmf #Ukraine .@catheebee at #WS20 #dw_gmf 70 Global Media Forum Documentation 2015
Hosted by International Criminal Court 2. Challenges for journalists covering the ICC logue and reporting about the court and The workshop addressed the potential the avenues for taking that dialogue to challenges journalists covering the court deeper levels and in different directions. may face, including: Participants learned about the best op- The challenges and tions for staying connected with the court opportunities of covering – Having to translate the ICC’s complex and and received information on journalists’ unique legal system and terminology into associations and other relevant networks. news on the International stories accessible to diverse audiences;
Criminal Court – Getting a full story while respecting that certain information is confidential for the Description and summary protection of victims or witnesses and the Whether reporting on the International integrity of proceedings; Criminal Court (ICC) from abroad or visit- ing The Hague to cover court proceedings, – Working within an atmosphere with cul- journalists attending this workshop gained tural, political or other sensitivities toward information and tools to facilitate their the court, its cases or the conflicts it inves- work. The session addressed three main tigates. areas: 3. Exploring the many opportunities and 1. The ICC: Core facts and unique legal con- angles of covering the court siderations What are the typical reports on the court, The workshop introduced participants and how can journalists move beyond to the legal process set out in the Rome those messages to create a unique angle? Statute so that they could gain knowledge How can journalists guarantee a fact- of how the court works and why state co- check, quote or more in-depth interview operation is essential to the court; follow when needed? And what resources does the court’s activities; understand judicial the court provide that can facilitate jour- developments in ICC cases; and anticipate nalists’ work? The workshop addressed the potential next steps in proceedings. these questions, focusing on current dia- WS21 Tuesday, June 23 71
Panel
Fadi El Abdallah Spokesperson and Head of the Public Affairs Unit, International Criminal Court, The Netherlands
Marina Shupac @Marinashupac June 23 Global Media Forum @DW_GMF June 23 #WS21 is the most useful for me till now. Tnx to #dw_ Fadi El Abdallah: A head of a militia can be prosecuted at gmf for including the #ICC in agenda and #OrangeDW- ICC because the court tries individuals, who can also be GMF15 non-state actors #WS21 72 Global Media Forum Documentation 2015 Workshops 22 – 26 Tuesday, June 23 73 74 Global Media Forum Documentation 2015
Hosted by Bonn International Center for flict peace-building is one of the German Arms”, a film produced by BICC with sup- Conversion (BICC) government’s central concerns in the field port from the German Foreign Office that of conventional arms control,” stresses the documents efforts to collect and mark German Federal Foreign Office. SALW in Darfur, panelists considered the role of the media in controlling SALW. Fighting gun cultures – However, experience has shown that the They distinguished between media cov- Challenges for research, main problems of SALW control rarely arise erage and media tools for documenting from a lack of guidance or standards. Rath- the issue. For example, in Sudan, any me- practice, diplomacy and er, the problems of controlling SALW come dia coverage of SALW proliferation in the more from the actors themselves and the country is subject to censorship because the media many variables that influence their capac- the media is state-controlled. ity for, commitment to, and interest and Description trust in controlling SALW. Various aspects But what tools do we have to circumvent Small arms and light weapons (SALW) are of “gun cultures” have to be addressed. this censorship and to provide a counter responsible for more casualties than any narrative? Panelists acknowledged the other type of weapon. They aggravate Based on this background the workshop importance of investigative journalism, conflicts, destabilize societies and hinder considered the following questions: What but also the challenges: oftentimes, the development. Darfur, Sudan, may serve are the motivations for the use of SALW conditions for investigating small arms as one of the most striking examples of in different regions? How can the media issues are too dangerous or journalists are this. The region is awash with more than address gun cultures? How can journal- denied access to certain people, places or two million unlicensed firearms. Every ism raise awareness and how can it bring information. A way around this is to inves- day, SALW claim lives in Darfur. Ongoing together different groups of actors? Who tigate the ordinary lives of people rather violent conflict between a number of re- are the main actors to be involved in SALW than any particular security event or is- bel groups and the government of Sudan control? How can a dialogue be started? sue. This insight could help develop tai- makes the containment of arms a difficult How should the international community lor-made solutions to the SALW problem task. The insecurity creates a vicious cycle, become involved? Can diplomacy be ad- in a particular context by engaging with as people are convinced that owning a gun vanced by new media? local structures and actors. To be success- is the only viable way to protect them- ful, good coordination and cooperation selves and their loved ones. Summary between the media, all sectors of society Panelists recognized that the presence of and external actors are needed. “The control of small arms and light weap- SALW, particularly in countries in the Sa- ons, including their ammunition, as a key hel region, increases the likelihood of vi- element in crisis prevention and post-con- olence in a society. After viewing “A Call to WS22 Tuesday, June 23 75
Panel Moderation
Nikhil Acharya Susanne Heinke Technical Advisor, Bonn, Head of Public Relations, International Center for Conversion, Bonn International Center for Conversion, Germany Germany
Thomas Göbel Head of Division, Convention, Disarmament – Small and Light Weapons, Landmines, Cluster Munitions, Department of Disarmament and Arms Control, Federal Foreign Office, Germany
Johanna Holzhauer Senior Editor, WDR, Germany
Global Media Forum @DW_GMF June 23 Global Media Forum @DW_GMF June 23 “Ppl in my country (#Libya) need to get weapons to Challenge: Translate international frameworks into protect themselves,” participant says #ws22 #dw_gmf standards that are implementable on the ground. “Libya has 6 mill ppl, 2 mill guns.” Acharya #ws22 #dw_gmf
Global Media Forum@DW_GMF June 23 World Future Council @Good_Policies June 23 You need to start with the manufacturing. You cannot Media needs more cooperation with NGOs to effectively start from the top. How did they get the guns in the report on issues connected to #SALW #dw_gmf #ws22 first place? (2/2) #WS22 #dw_gmf 76 Global Media Forum Documentation 2015
Hosted by Voice of Women Initiative (VOW) right from the grassroots level and the role the double jeopardy presented in the man- of policy-makers to enhance this partici- ner in which situations in under-reported pation through digital diplomacy or open zones are displayed. online forums. Confronting the feminist Salim Salamah, Head of the Palestinian narrative through digital The discussion focused on certain key el- League For Human Rights Syria, focused ements, such as the equal participation of on how narrative is replayed and con- diplomacy as a tool for women in setting the development agenda sumed on the international platform, peace and international and the importance of digital diplomacy in and the danger of marginalizing everyday broadcasting the needs of women around occurrences forming the mini-narrative development the world. in favor of a consolidated, grand (global) narrative. The grand narrative in most in- Description The aim of this session was to shift the tra- stances shapes identity and the consump- The feminist discourse lacks homogeneity. ditional notions of feminism and realign tion of this identity by different parties However, the greatest pitfall of our day has them with the reality of self-expressed around the world. It was unanimous that been the tendency and practice to regard narratives, told online or through digital there is a need for collective responsibility the needs and challenges faced by wom- platforms with the aim of tilting develop- to report these daily events making up the en globally through a single feminist lens: ment agenda-setting from the top-bottom mini-narrative. Western feminism. approach to a more inclusive, more partic- ipatory, bottom-up approach aided by the Julnar Doueik, Co-Founder of AltCity in The multilateral-shuttling of ideas and digital revolution. The “Voice of Women” Lebanon, gave an empirical breakdown of information on the digital platform has platform served as an example of a tool for the current reality of Internet access. An made it a critical tool of diplomacy. How- digital diplomacy. important aspect that was addressed is that ever, this tool has not been adequately the presentation of the women’s voices is tapped to refocus the needs of women Summary critical in bridging the policy disparity seen to address their own expressed needs. Aya Chebbi, Co-Founder of the Voice of in needs-prioritization of women living Neo-development theorists have not taken Women Initiative, opened the discussion in different contexts. From the audience into account this boundless tool, with its by portraying feminist trends around the interjections, it was clear that we are “wit- capacity of traversing gatekeepers, in the globe and highlighting narrative gaps nessing a new reality.” Digital trends and form of agenda-setters on issues of peace from common calls to action or rep- practices present a huge opportunity to and international development affecting resentation of marginalization. Delphine support the multimodal narratives and al- women. The discussion therefore has to Konda, also a Co-Founder of VOW, gave ternative stories reflective of human expe- stem from an evaluation of the participa- vivid examples of the situation of refugee riences, resulting in positive social impact. tion of women in development policies women in conflict zones. She addressed WS23 Tuesday, June 23 77
Panel Moderation
Aya Chebbi Rose Wachuka Co-Founder, Voice of Women Initiative, Co-Founder, Voice of Women Initiative, Tunisia Kenya
Julnar Doueik Co-Founder, AltCity, Lebanon
Delphine Konda Co-Founder, Voice of Women Initiative, Cameroon
Salim Salamah Head of the Palestinian League For Human Rights Syria, Sweden
Marina Shupac @MarinaShupac June 23 Global Media Forum@DW_GMF June 23 Still can’t emotionally recover from amazing #WS23 Why just ‘founding fathers’? What about ‘founding #dw_gmf on difference between African and European mothers’? #WS23 #dw_gmf #feminist narrative. #OrangeDWGMF15
Irene N.@EyeRainVerses June 23 Which country has most females in gov? Rwanda. How many are surprised it’s an African country? Many hands go up. #WS23 78 Global Media Forum Documentation 2015
Hosted by Energising Development tive. EnDev is currently financed by six do- Summary nor countries – The Netherlands, Germany, The workshop discussed the digital revolu- Norway, Australia, the United Kingdom tion and information/digital age, referring and Switzerland – and is coordinated and to attributes such as the free exchange of Access to energy in the implemented by the German international digital information, rapid global commu- digital age aid organization Deutsche Gesellschaft für nications and networking to shape mod- Internationale Zusammenarbeit (GIZ) as ern societies, and how this relates to the lead agency together with the Netherlands overwhelming number of households still Description Enterprise Agency (RVO). living in the preindustrial age in rural ar- Digital communication isn’t possible with- eas in developing countries. The World out access to energy. Around a quarter of EnDev promotes sustainable access to Energy Outlook 2014 shows that nearly 1.3 the world’s population is currently with- modern energy services that meet the billion people (20% of the world’s popula- out access to electricity, meaning it has no needs of the poor, aiming at access for at tion) have no access to electricity, and 2.7 access to digital communication. That in least 18 million people by 2019. Within ten billion people rely on the traditional use of turn cuts it off from communication and years, EnDev facilitated sustainable access biomass for cooking, which causes harmful information, in other words from the dig- for almost 14 million people, 16,000 social indoor air pollution. ital future. institutions, and 30,500 small enterprises and demonstrated that this leads to sig- Programs like EnDev enable access to mod- Without sufficient access to energy, people nificant improvements in health, gender ern cooking as well as to electricity. are not only unable to cook their food, heat equality, the environment and climate The key message of the workshop was that their homes or cool their food and medi- change, and economic development. With- the coin has two sides: “Without adequate cations, but also to take part in economic out modern communication these bene- access to energy (there can be) no digital or political processes via modern commu- fits would not be possible. Without energy media, no interactive information, hence nication channels. Energy is an essential access there would be no communication. slow development across the board – next requirement to survival and development to the typical development deficits of en- in a modern digital world. This workshop demonstrated different ergy poverty. And without digital media, perspectives regarding the correlation be- (there is) no sufficient acceleration in the The world community is committed to en- tween energy access and access to digital take-up of basic energy access and the re- suring “universal access to modern energy communication and discussed the role of spective services for development.” services” by 2030 and announced this as media toward enabling universal access to the first of the three interlinked objectives modern energy services. Access to information brings people into of the Sustainable Energy for All initiative the modern age, empowering them politi- launched in 2011 by UN Secretary-General cally and giving them an informed voice. It Ban Ki-moon. also supports gender equality, better health care, and social and economic develop- The multi-donor, multi-implementer part- ment. Access to information may leapfrog nership Energising Development (EnDev) the rural and peri-urban poor into modern contributes to this universal access objec- society. WS23.1 Tuesday, June 23 79
Panel Moderation
Michael Netzhammer Verena Brinkmann Journalist, netzhammer & breiholz, Energy Advisor, Energising Development, Germany Germany
David Otieno Head of Secretariat, Africa-EU Energy Initiative Partnership and Project Manager, EU Energy Initiative Partnership Dialogue Facility, Germany
Marcel Raats Senior Advisor for Global Public Goods Netherlands Enterprise Agency, The Netherlands
World Future Council @Good_Policies June 23 “Access to Energy in the Digital Age” @David_AEEP talks about growing up without electricity in Eastern Africa #dw_gmf 80 Global Media Forum Documentation 2015
Hosted on behalf of Gender@Internati- ered in a new era in the history of mass Summary onal Bonn by Deutsche Gesellschaft für communications and have made infor- Social media enables women to tell their Internationale Zusammenarbeit (GIZ), mation and commentaries available in own stories that are close to the grassroots Deutsche Welle, United Nations Organiza- real-time and almost everywhere around and beyond the filters of politics. However, tions in Bonn and the UN Women National the globe. New media have created new there is a gender divide in the field of infor- Committee Germany means for women to demonstrate and use mation and communications technology, their voices against injustices. Examples e.g. the low number of female participants such as #BringBackOurGirls have shown online. The fact that women still face gen- that hashtags work across borders and der-based discrimination is a global issue. Empowering women create awareness. Nevertheless, it remains through hashtags – a central challenge as to how these initia- As 95 percent of online violence is against tives can have stronger impact on political women, anonymity and encrypted com- New ways to sustainable processes for conflict resolution; how so- munications are crucial to women us- conflict resolution? cial media can contribute to empowering ing social media so that they can protect women to make their voices heard; and themselves. A further challenge is the low how media coverage of women’s views on literacy levels of female adults, especially Description conflict-related issues can be increased. in rural areas. Therefore, using traditional Fifteen years ago, Resolution 1325 was media, such as community radio, is equally adopted by the member states of the Unit- This interactive workshop took a critical important. ed Nations. This landmark resolution was look at the possibilities of using social me- the first to demand the active involvement dia as a tool to help women contribute to Social media is a new tool for raising aware- of women in regard to conflict prevention conflict resolution. Along with the partic- ness, social mobilization and organizing. and resolution. Politics and media often ipants, panelists from politics, media and If used effectively, it can contribute to con- fail to see that women assume a key role in NGOs examined whether hashtags are just flict resolution. To involve women in this contributing to peace and stability. As to- a fad or, if effectively used, can lead to sus- process, a mixture of all means, social me- day’s world is confronted with ever grow- tainable solutions to conflicts. dia and traditional media alike, should be ing national, regional and global conflict, adopted. Using their voice is the key. Wom- the need to involve women in all process- en need to stand up and knock down the es of peace-building and peace-keeping is doors on all platforms. even more fundamental than ever before. The Internet and social media have ush- WS24 Tuesday, June 23 81
Panel Moderation
Sopheap Chak Jaafar Abdul-Karim Executive Director, Cambodian Center Reporter and Talk Show Host, DW, for Human Rights, Germany Cambodia
Beatrice Frey Social Media Manager, UN Women, United States
Jane Morrice Vice-President, Communication, European Economic and Social Committee, Belgium; Deputy Chief Commissioner of the Northern Ireland Equality Commission, Northern Ireland
Leila Nachawati Rego Professor of Communications at Carlos III University, Communications Associate at the Association for Progressive Communications, Co-Founder and Communications Manager of Syria Untold, Spain
Wagaki Wischnewski Public Information and Media Officer, UN Convention to Combat Desertification, Germany
Maria Patel @MariaPtweets June 23 NadiaGC @pululante June 23 Exactly my point. #dw_gmfWS24 in a panel about #s to empower women, ironically AfroMum @Afro_Mum @MariaPtweets An otherwise critiques and questions appeared more on Twitter than powerful discussion was deflated by a panelist made up in the room #dw_gmf #ws24 mostly of ’Experts’ who couldn’t drive the discussion campaigns from above
Loveday Wright @LovedayWright June 23 Maqbool Malik@maqboolmalik June 23 Frustrated #dw_gmfWS24 Would like to hear more on #Hashtags alone are nothing. Carry the moving mes- how women can use # to empower themselves & less sage/content with the hashtag. Discussion at #dw_gmf- about campaigns from above WS24 in Bonn. Summary said it all! 82 Global Media Forum Documentation 2015
Hosted by CARE Deutschland-Luxemburg e.V. with few updates and official communi- Participants of the panel emphasized the cations on the state of play made availa- difficulty for communicators to partially ble to outsiders. operate in an information vacuum with little access to updates on the process of 24 hours to seal the cli- How can audiences be mobilized for cli- the climate talks. While the momentum mate deal: The role of mate action? What is the role of digital for positive change is great, digital media media during a UN Climate Conference? therefore need to be handled responsi- digital media and public Which challenges do communications bly. Furthermore, face-to-face communi- mobilization for the UN face and how can they be surmounted so cations still remain an important tool to that the objectives can be achieved within build trust. climate talks such politically difficult circumstances? This workshop aimed to discuss the main Description communication strategies and approach- In the first two weeks of December 2015, es during the final hours of a conference the world will come together in Paris to like the Paris climate summit. finalize negotiations for a new, long-term climate change agreement that will be Summary binding for all countries. Even though Workshop moderator Sven Harmeling, the conference might be just one step in Climate Change Advocacy Coordinator at a long journey to tackle climate change, CARE International, asked panelists and it is expected to become the most deci- participants to express their thoughts on sive international climate conference new media’s potential risks. Hoda Bar- since the Copenhagen Summit in 2009. aka, Global Communications Manager Experience shows that the final 24 hours at 350.org, Nick Nuttall, Coordinator for of such negotiations can be particularly Communications at the UNFCCC, and Ilka politically tense, with multiple advocacy Wagner from Germany’s Federal Ministry and communication efforts by govern- for the Environment, agreed that digital ments and civil society and strong media media is an important communications interest as people eagerly await the final tool to reach out to a broader public and “deal”. Meanwhile, the debates take place create offline mobilization before, during within a kind of information vacuum, and after climate negotiations. WS25 Tuesday, June 23 83
Panel Moderation
Hoda Baraka Sven Harmeling Global Communications Manager, 350.org, Climate Change Advocacy Egypt Coordinator, CARE International, Germany
Nick Nuttall Coordinator, Communications and Outreach, United Nations Framework Convention on Climate Change, Germany
Ilka Wagner Ministry for the Environment, Nature Conservation, Building and Nuclear Safety, Deputy Head of the German Delegation to the UNFCCC Climate Talks, Germany
Martin Koch @koch_mk June 23 Letizia Gambini @letzi83 June 23 Remember kids: “The world does not end at A bit skeptical about the whole debate here at #dw_gmf #Paris2015.” ;) #dw_gmf #ws25 #WS25 Where are we getting at? What are the original thoughts about mobilization?
Carolin Weisser @csweisser June 23 The comms on #climatechange have often used terrify- ing language; time to tell more positive stories. #WS25 84 Global Media Forum Documentation 2015
Hosted by TheVisionMachine of scholars, media producers, journalists newspaper called THE VIGILANT charted and artists using a wide range of emerg- the evolution of the conflict. A Twitter ing media platforms to critically exam- stream was inserted into the online news- ine the complex ecology of war, peace, paper to mark any sudden intervention Conflict in “Kulmeria” and media. by the protagonists. All members were – A media and conflict able to see in random fashion various Summary headlines and photos that the media play- simulation To what degree does the media’s rep- ers were tasked to choose at each level of resentation of war shape public opinion the conflict. Description and influence foreign policy decisions? Conflict in “Kulmeria” is an interactive, Over 100 audience members experienced During a dynamic feedback session the real-time, multi-player computer simu- the real-world processes of media and audience wanted to know how they could lation that models the real-world impact conflict through a computer game simu- use the game for both educational pur- of media reporting of conflict on public lation. poses and training situations. opinion and foreign policy. Logging onto a dedicated website with wireless devices, They were able to play the game by log- participants in small groups role-play ei- ging on from their smartphones or lap- ther state or non-state actors engaged in tops to a dedicated website. Led by the political conflict. Each decision a player chief game designer, Professor Peter Man- makes has an impact on media reporting tello, the audience was tasked with role- of the conflict and public perceptions. As playing either NATO member, insurgent the conflict develops, other media inter- force, media editor or public member. ventions introduce greater complexity to the conflict’s representation, including The simulation revolved around a popu- whistleblower material, hostage videos, lar uprising in the fictional central Asian user-generated content, and an inflam- country of Kulmeria. For over 50 minutes matory pro-war, anti-Islamic country the audience was engaged in the simula- music hit. tion that covered over fifteen various sce- narios. As each of the players made their The hosting organization – thevision- decisions on a large screen projected in machine – is an international collective the conference room, a fictional online WS26 Tuesday, June 23 85
Panel
Thomas R. Lansner Journalist and Visiting Professor, Paris School of International Affairs, Sciences Po, France
Peter Mantello Professor, Game Designer, Photographer, Filmmaker, Ritsumeikan Asia Pacific University, Japan
Nikos Panagiotou Professor, School of Journalism and Mass Communications, Aristoteleio University of Thessaloniki, Greece
Maximiliane Koschyk @papierfliegern June 23 Beatriz Serrano @Beatriz_Sercas June 23 @kulmeria_sim simulates conflict through 4 roles: “Whatever you do, do it simple” Also prioritize and NATO, Media, Public and the Kulmerian freedom army. connect @ThiloKunzemann ’s advice on #socialmedia #ws26 #ws27 #dw_gmf 86 Global Media Forum Documentation 2015 workshop 27-32 Tuesday, June 23 87 88 Global Media Forum Documentation 2015
Hosted by Deutsche Welle and Institut für Twitter and Facebook accounts, for in- - Diplomacy 2.0 Auslandsbeziehungen (ifa) stance – to enter into an online dialog - E-participation in Europe with the public at large. Is that enough - Conditions for establishing genuine to connect with citizens and get them e-participation involved? What does e-participation ac- - Big data Beyond hashtags and tually mean beyond the slacktivism of likes – How to stimulate clicking a “like” button or adding a hash- The workshop presented interactive digi- tag to buzzwords? How does digital di- tal content from institutions active in the e-participation in plomacy work? What happens to the re- fields of foreign cultural and educational foreign policy sults of such interaction and how do the policy; spotlighted best-practice exam- responses reach the source institution? ples of diplomacy 2.0; and examined the prospects and risks posed by big data. Description The panelists focused on particular as- Web 2.0 has provided the parameters for pects of the topic as follows: collaborative communications around - Interactive digital content from stake- the world. Foreign policy stakehold- holders of foreign cultural and educa- ers have taken up its tools – by creating tional policy WS27 Tuesday, June 23 89
Panel Moderation
Adelheid Feilcke Grahame Lucas Head of Partnerships and Projects, DW, Head of the South East Asia Germany Department, DW, Germany
Diana Keppler Online Editor and Author, Germany
Thilo Kunzemann Freelancer, Online and Social Media Consultant, Germany
Andreas Müllerleile Blogger, The European Institute of Peace, Belgium
Dr. Odila Triebel ifa, Head of Section “Forums for Dialogue and Research Program on Culture and Foreign Politics,” Germany
Martin Koch@koch_mk June 23 Maqbool Malik@maqboolmalik June 23 Rejected #Jeopardy questions A: Men in dark suits Can #ISIS in Syria and Iraq be fought successfully arrive in black cars and walk into a building. Q: What is through e-participation in the West? Interesting ques- foreign policy? #ws27 tion #dw_gmf #gmf2015 #WS27 in Bonn Germany
World Future Council @Good_Policies June 23 Great intro to #e-participation by @ThiloKunzemann. lmportance of linking online to offline activities. #ws27 90 Global Media Forum Documentation 2015
Hosted by Pressenza and the International pursue effective measures to fill the legal cerning the campaigning initiatives to Campaign to Abolish Nuclear Weapons gap for the prohibition and elimination abolish other classes of munitions such of nuclear weapons.” as anti-personnel landmines, cluster mu- nitions and killer robots. In different me- This workshop sought to bring partici- dia eras, such campaigns always strove to From landmines to pants up to speed about how the tremen- use the latest media forms available and nuclear weapons: The dous changes in the media landscape to great effect. have contributed to increasing aware- humanitarian approach ness on the humanitarian impact of cer- Dr. John Borrie, from the UN Institute for to disarmament and the tain weapons and helped to stigmatize Disarmament Research, spoke about the their possession and use, contributing to strategy of focusing on the humanitari- role of digital media the achievement of legal prohibition. The an consequences in disarmament cam- panelists provided insight into how dif- paigns. He also spoke about the inherent Description ferent processes have progressed to be- risks of tightly coupled systems such as Governments without nuclear weapons come an international treaty prohibiting nuclear weapons. and civil society organizations have been different classes of weapons and how the changing their approach to disarma- role of the media has changed over the Finally, Beatrice Fihn, Executive Director ment and focusing on the humanitari- years and can be applied in future. of the International Campaign to Abolish an impacts of such weapons. This tactic Nuclear Weapons (ICAN), presented her has been fundamental in achieving bans The highly interactive format gave space organization’s campaign, its strategy to on all other weapons of mass destruc- for participants to contribute their opin- get negotiations started for a ban treaty tion and the most morally repugnant ions and ideas on the new humanitarian and its use of digital media. weapons such as landmines and cluster initiative to prohibit nuclear weapons bombs. and share their thoughts on what role The presentations incorporated short vid- the media should play. eo clips to illustrate the points, and space This year marks the culmination of an- was given at the end for the audience to other five-year cycle of revision of the Summary talk to the panelists and raise points of Nuclear Non-Proliferation Treaty (NPT) The workshop kicked off with a quiz to interest from different national perspec- and there is great hope that a new hu- ascertain how much information the au- tives. manitarian approach will have delivered dience knew about nuclear disarmament progress this time round following the matters and was followed by short pres- pledge undertaken by the Austrian gov- entations from three expert panelists: ernment in December 2014 to cooperate Matthew Bolton, from PACE University in with all stakeholders “to identify and New York, presented a bit of history con- WS28 Tuesday, June 23 91
Panel Moderation
Beatrice Fihn Tony Robinson Executive Director, Co-Director, Pressenza, International Campaign to Abolish Nuclear Weapons, Hungary Switzerland
Dr. John Borrie Senior Researcher and Policy Advisor, UN Institute for Disarmament Research, Switzerland
Matthew Bolton Disarmament Policy Expert and Assistant Professor of Political Science, Pace University, United States
Moritz Bönte @MoB25646476 June 23 Loveday Wright @lovedayWright June 23 Nuclear bombs are not someone else’s problem #28 #nuclear weapons still exist, they’re not just a Cold War problem we’ve left behind – challenges for @nuclear- ban #dw_gmf #ws28 92 Global Media Forum Documentation 2015
Hosted by Reporters without Borders such as drug cartels, or governmental the protection of journalists in order to secret services. They are tortured, mur- better implement the UN plan of action dered, or simply disappear. on the safety of reporters.
End impunity for atroci- New threats are also arising in the digi- The session discussed shortcomings in ties against journalists: tal realm. Targeted surveillance directed the implementation of current efforts against journalists conducted by state and aimed to provide a coherent and A way forward and non-state actors alike is now main- up-to-date picture of emerging threats stream and not only limited to online against journalists. Description and summary journalists. Too often, the perpetrators Violence against journalists is on the rise go unpunished. around the world. Journalists are publi cly beheaded by extremists or increasing- All these threats demand a more concert- ly find themselves targeted when doc- ed effort by the international communi- umenting crimes against humanity in ty to combat them. Reporters Without warzones. In many countries, reporters Borders supports plans to install a special are targets of violent criminal groups, adviser to the UN Secretary General on WS29 Tuesday, June 23 93
Panel Moderation
Majid al-Bunni Silke Ballweg Editor and Social Media Manager, MICT, Media Relations Officer, Germany Reporters Without Borders, Germany
Christian Mihr Executive Director, Reporters Without Borders, Germany
Dunja Mijatovic Representative on Freedom of the Media, OSCE, Switzerland
Fabiola León Posada Columbia Correspondent of Reporters Without Borders, Colombia
Jochen Spangenberg @jospang June 23 Global Media Forum @DW_GMF June 23 “By now, Syrians are probably the best-trained jour- Journalism is a passion; it’s different from other jobs. nalists in the world.” Focus of support needs shifting. You can’t leave the profession even if you’re under #W29 #dw-gmf threat, says @OSCE_RFoM #WS29 94 Global Media Forum Documentation 2015
Hosted by DW Akademie Making affected individuals and groups Governments also need to respond to heard via the media is an appropriate crises quickly and transparently, said Ger- way to make civil society more resilient. lind Vollmer, a DW Akademie trainer for DW Akademie focuses on civil society conflict-sensitive communication, refer- Political and crisis com- and public institutions alike to consid- ring to Tunisia as an example. munication capacities for er their impact on transparency, respect for human rights, freedom of expression Leila Nachawati, co-founder of the project civil society and public and access to information. Hence, DW Syria Untold, highlighted the importance administrators Akademie helps to improve the commu- of continued training for journalists, as nications skills and capabilities of private careful word choice is often crucial during organizations and public institutions. crises. Description This workshop discussed the role of such Political instability, crisis and armed stakeholders in political communica- All panelists viewed conflict-sensitive conflict polarize societies and political tions. reporting, which would result in a broad decision-makers. The media often find understanding of the standpoints of con- themselves playing a delicate role and Summary flicting parties, as key to deescalating con- often simply split into opposing camps. How can government bodies, civil socie- flicts. However, it takes two to communicate: ty and the media communicate effective- a listener as well as a speaker. The way ly during conflicts? International media governmental and public institutions ad- experts offered answers at this workshop dress the media and shape communica- moderated by Ute Lange, Head of DW tions is key. Effective communications is Akademie communications. an important factor of success for polit- ical and economic transformation. Sub- Because the flow of information is often sequently, the principle of transparency interrupted during crises, building trust should be a requirement for political between citizens, non-governmental or- communication. But who speaks for the ganizations and the media is especially voiceless groups of society, who are often important, said Kyryl Savin, DW Akade- the victims of conflict and are threatened mie’s country coordinator for Ukraine. by instability and violence? WS30 Tuesday, June 23 95
Panel Moderation
Leila Nachawati Rego Ute Lange Professor of Communications at Carlos III University, Communications Head, Communications, Associate at the Association for Progressive Communications, Co-Founder Department of Training and and Communications Manager of Syria Untold, Communications, DW Akademie, Spain Germany
Dr. Kyryl Savin Country Manager Ukraine, Asia and Europe Division, Media Development Department, DW Akademie, Germany
Sandra van Edig Project Manager, North Africa/Middle East Division, Department of Media Development, DW Akademie, Germany
Gerlind Vollmer Trainer for Crisis Communications and Country Coordinator Burkina Faso, Africa Division, Department of Media Development, DW Akademie, Germany
DW Akademie @dw-akademie June 23 DW Akademie@dw-akademie June 23 Common problem: Despite professional journalists, the Importance of conflict-sensitive approaches in jour- media management structure doesn’t allow for critical nalism, more skills needed especially in conflict and journalism #WS30 #dw_gmf transition countries #WS30 #dw_gmf
Leila Nachawati Rego @leila_na June 23 Continuing my obstacle race today, now running to the panel on storytelling and crisis communication. #dw_gmf #ws30 96 Global Media Forum Documentation 2015
Hosted by Ashoka (leading social entrepreneurs) and other most positive and sustainable impact media innovators are designing and de- for the good of all. It was made apparent ploying disruptive communication archi- that the social entrepreneurs on the panel tecture, in which everyone contributes to are empathic leaders, tearing down walls Local news, global affairs free and open communication in this new between silos, whether they be govern- – Playing by the old rules paradigm. ments, communities or technology. They each lead with empathy, a collaborative will not work in the new These innovators are bringing to light outlook and an ability to tear down barri- paradigm issues and stories that are frequently ne- ers between silos in order for innovation glected by traditional media, which are still to happen, and they are committed to en- playing by the old rules. However, working trepreneurship for the good of all. Description in a media sector in which everyone can We live in a truly historical moment. Our play a part brings with it certain challeng- An important question that became a fo- world, long characterized by efficiency es. Ouestafnews, for example, is an alter- cus of the workshop audience was around in repetition, is now defined by change. native news outlet addressing these chal- funding. Old ways of funding no longer Technology has lowered barriers to partic- lenges with fact-checked, fact-based, and suffice and are not sustainable. Local ipation, making it possible for everyone to reputable news. business and media organizations could access information and to contribute more benefit greatly from global empathetic fully. This level of individual empower- Today, the game has changed. Playing by funding streams. Today, society demands ment means that the speed of change is ac- the old rules will not work in the new par- true, conscious, and informed journalism, celerating at a much faster rate relative to adigm. so individuals and society should invest in our once hierarchical, one-leader-at-a-time journalism much like it invests in schools past. In order to navigate and lead in this Summary and infrastructure. changing environment, everyone must be As new technologies allow for faster and a changemaker. more participative communication, and Finally, the participants also pointed to people from all over the world are able to the importance of journalists and small, This is more relevant than ever in a rapidly contribute to the story of change, a new alternative media organizations around evolving media sector. Today, local change- paradigm is emerging. the globe to create a forum in which sim- makers no longer stand passively on the ilar challenges and best practices can be sidelines as news happens. People around One of the key issues discussed in the discussed to solve these challenges. the world are contributing to the story of workshop was thus the question about change. They share local media coverage, how to operate and work in this rapidly which affects how foreign policy and glob- changing media landscape while ensur- al affairs are conceived. Ashoka Fellows ing quality journalism and creating the WS31 Tuesday, June 23 97
Panel Moderation
Jeremy Druker Felix Oldenburg Founder and CEO, Transitions, European Director, Ashoka, Czech Republic Germany
Sascha Meinrath Founder and CEO, X-Lab, United States
Laxmi Parthasarathy Global Media Director, Ashoka, United States
Jens Redmer Director Business Development – Europe Middle East Africa, Google, Germany
Hamadou Tidiane Sy Founder and CEO, OuestafNews, Senegal
carien du plessis @carienduplessis June 23 Hannah WallaceBowman @Hannah_Bowman June 23 Sy: leading media sites don’t necessarily make money, “If you don’t have strong independent journalism, but can become well-known and able to exert pressure so many voices remain unheard” – @tidianeouestaf #WS31 #dw_gmf #WS31 #dw_gmf 98 Global Media Forum Documentation 2015
Hosted by Deutsche Welle in exile in Canada. Thirty-one-year-old and online projects were submi tted to the blogger Badawi was sentenced to 1,000 2015 competition. The 14-member inter- lashes and ten years in jail for insulting national jury nominated 112 candidates as Islam in May 2014. A Saudi court recently finalists. The 2015 Bobs Awards upheld the harsh sentence. ceremony This year’s prize ceremony was broadcast Held in the main plenary hall of the World to Deutsche Welle’s global TV audience, Conference Center, the awards ceremony and the conference delegates took the op- In an awardceremony, Deutsche Welle was filled to the last seat. Deutsche Welle portunity to make a joint appeal demand- celebrated the winners of it annual prize has been presenting the Bobs Awards ing the immediate release of all online competition “The Bobs – Best of Online since 2004 to recognize outstanding con- activists being held in custody around the Activism”, and honored the recipient of tributions to international freedom of ex- world. At the awards ceremony, Deutsche its first Freedom of Speech Award, impris- pression by honoring blogs, social media Welle also honored the three jury-selected oned Saudi Arabian blogger Raif Badawi. projects and Websites. Since its inception, winners of the 2015 Bobs Awards. Deutsche Welle’s annual award for inde- “Please do not forget Raif! His fate and that pendent online media has established it- Social Change of his children is in your hands.” This was self as the premier international and multi- That Saudi Arabia’s repression of freedom the appeal made by Badawi’s wife, Ensaf lingual competition for online campaigns of speech is not an international outlier Haidar, in a video message from her home and initiatives. More than 4,800 websites was highlighted by another recipient of The Bobs Awards Ceremony Tuesday, June 23 99
Moderation
Jaafar Abdul-Karim Reporter and Talk Show Host, DW, Germany
a Bobs Award: Rafida Bonya Ahmed from how she is coping with her husband’s Privacy & security Bangladesh. She received the Bob award in death, her own injuries and the dangers The fourth and final Bob Award presented the Social Change category. Ahmed’s hus- she is facing for continuing his work, she at the Global Media Forum honored the band Avijit Roy, a prominent advocate of answered: “I am not worried about myself. work of “Rancho Electronico,” a Mexican freedom of speech in Bangladesh and the I am worried about the bloggers in Bangla- volunteer collective dedicated to increas- founder of the “Mukto Muno” blog, was desh.” In the last six months, three secular ing the awareness and understanding of brutally slaughtered in February of this bloggers were killed by religious funda- digital technology and the protection of year. Ahmed herself was severely injured in mentalists in that country. privacy. One of their achievements is hav- the attack that claimed her husband’s life. ing created a hacker-space in Mexico City Despite her husband’s death and her inju- Arts & Media along with social media to engage with ries, Ahmed has refused to be silenced by Another Bob Award, the winner in the women and marginalized populations on the religious fundamentalists behind her category Arts and Media, went to a team steps they can take to overcome the digital husband’s murder. She continues his work of independent media makers for crea- divide in that country. on “Mukto Muno,” a key Internet outlet tively highlighting the plight of refugees that reports with a journalistic and critical caught in the middle of the Syrian civil approach on secular and scientific issues. war. “Zaytoun, the little refugee” provides an up-close view of life in Syria that is “My husband would be very happy to have often overshadowed by reporting on the received this award,” said Ahmed. Asked war. 100 Global Media Forum Documentation 2015
as to continue taking advantage of the in public. Canada can be proud of itself. I self-evident right to free speech. wish that all European countries, where Presentation speech the right to asylum is currently a subject of Freedom of Speech Award But Raif Badawi is not just an advocate for intense debate, would compete with Can- free speech. He is also a champion of secu- ada to make such offers of asylum rather Jochen Wegner larism and of the separation of church and than competing among themselves for the state. And despite knowing full well that his privilege of exporting arms to our ally Sau- Editor-in-Chief, views clashed with the Saudi mainstream, di Arabia. he shared them openly. Until he was for- ZEIT ONLINE, Germany bidden from working as a journalist. And by the way, I also wish Germany would stop acting as a stooge for questionable Ladies and gentlemen, Yet even then, he continued to write — in governments by arresting journalists on It may be that the Freedom of Speech the Internet. In 2008, he founded the web- their behalf, as it recently did in the case of Award for Raif Badawi is the most impor- site “Free Saudi Liberals,” hoping to create our respected colleague, Ahmed Mansour, tant prize ever given out by The Bobs. Cer- a platform for others to speak freely as who thankfully has been released. tainly, this award ceremony is among the well. That same year, he was arrested and most bitter. interrogated for the first time, on suspi- Raif Badawi continued writing — and still cion of apostasy, of turning his back on Is- writes today. From prison, he dictated to Raif Badawi cannot be with us today. For lam, a crime punishable by death. He was his wife the foreword to his book of select- the last three years, he has been locked released, but a few months later, the state ed blog entries, a volume that was recent- away in a Saudi Arabian prison, convicted banned him from leaving the country and ly published in Germany and will soon be of having founded an Internet forum that froze his accounts. Raif Badawi kept writ- published in the US. “violates Islamic values and propagates ing. But after his wife received threats over liberal thought.” As part of the verdict – the phone, he asked her to go into exile Two or three times per week, he is allowed only recently upheld – he is also subject- with the children. to call his wife. That means that Raif Bad- ed to torture. He is to receive one thou- awi will hear about this prize — he will sand lashes. If he doesn’t die first. Even If you will allow me a brief aside: The city come to know how inspiring he is for us today, Raif Badawi and his family subor- of Quebec granted the family asylum and and how deeply we are moved by his fate. dinate their own personal happiness so recently offered it to Raif Badawi as well – But as important as our support is for him, Tuesday, June 23 101
Raif Badawi is just as important for us. For age shown by Raif Badawi as an example I King Salman, the only one who can still one, Raif Badawi has opened our eyes. may aspire to. I very much hope that many pardon Raif Badawi, must now display his journalists and activists try to live up to mercifulness. Seldom has Saudi Arabia’s schizophrenia his example and do not cease dedicating been so obvious as it was on the ninth of themselves to defending the right to free I would like to close with Raif Badawi’s last January, when Raif Badawi received the speech. blog entry. It is a quote from Albert Camus: first 50 lashes for the propagation of lib- “The only way to deal with an unfree world eral thought on the Internet. Two days Raif Badawi has a great deal of support. is to become so absolutely free that your before his lashing, Islamist terrorists had People in Germany, France, Russia, Tuni- very existence is an act of rebellion.” murdered several journalists from Charlie sia, the Netherlands and the United States Hebdo because of their propagation of lib- have demonstrated on his behalf, 130 Eu- Ladies and gentlemen, this is the most im- eral caricatures. Two days after his lashing, ropean parliamentarians have written to portant prize The Bobs have ever awarded. members of the Saudi government partici- King Salman and 18 Nobel laureates have Raif Badawi, it is a great honor for me to pated in a demonstration on the streets of shown their support. So, too, have many present you with the Freedom of Speech Paris — a demonstration in support of the heads of state and government, including Award. I hope you will soon be able to hold freedom of speech. Rarely has Saudi Ara- German Chancellor Angela Merkel. it in your own hands — in freedom. bia’s schizophrenia been so visible. In the case of Raif Badawi, our support is Raif Badawi is important to us because he particularly important, because in Saudi has opened our eyes. But he is also impor- Arabia there are many who believe he de- tant to us as an example to aspire to. serves his punishment — his own father, for example. And his wife’s family, who I’m not Charlie. And I’m not Raif Badawi filed court proceedings for a forced divorce either. Indeed, it would be presumptuous due to the accusations of apostasy. “God is to make such a claim. With each and every great!” the spectators cried out as the lash- one of his blog entries, Raif Badawi risked es rained down on his back and legs. more than most Western journalists risk during the course of their entire careers. God is great. We currently find ourselves in Yet I would like to seek to hold up the cour- Ramadan, which is also a month of mercy. 102 Global Media Forum Documentation 2015 Wednesday, June 24 104 Global Media Forum Documentation 2015 Workshops 33 – 36 Wednesday, June 24 105 106 Global Media Forum Documentation 2015
Hosted by Deutsche Welle We must ask ourselves: What can the inter- often solved our problems with innova- national community do to ensure sustain- tions,” Radermacher said. “We have enor- able economic, social and environmental mous pressure from not having enough development within the context of the resources given the many people we have Resource wars – Sustainable Development Goals? How can and the technology we have. Innovation is Implications for foreign the world strike a balance between national at the center of a solution.” interests and international responsibility? and security policy And what socially responsible global com- Though innovation may be the key to re- mitments should be made by multination- source protection in the long-term, from a Description al companies? political perspective, the move toward en- Conflicts over natural resources pose one ergy and economic independence needs of today’s greatest risks to security. Such Summary to be near the top of the agenda, not only clashes often arise in places where abun- Dwindling resources and the exploitation for developing nations but also for Europe. dant resources promise to generate income of existing resources are problems that – paradoxically, in countries that have huge need solving, whether through innova- “Europe is the biggest importer of ener- deposits of oil, gas and precious metals. tion, policy or changes in ways of doing gy,” said Jan Kallmorgen, Partner, Global While authoritarian regimes frequently se- business. As conflicts over natural re- Practice, Interel and Co-Founder of the cure their hold on power through the rev- sources pose one of today’s greatest risks non-profit Atlantic Initiative based in Ber- enue from these natural resources, civil life to security, the international community lin, Germany. “We spend one billion euros is more often than not blighted by poverty, needs to ask itself what can be done to every day on energy imports with a lot of corruption, food shortages, poor govern- ensure sustainable economic, social and dependency particularly in gas from Rus- ance and war. Resource-related conflicts environmental development within the sia. Also if you look at the German indus- repeatedly lead to population displacement context of the Sustainable Development try, for example, resources in manufactur- and migration caused by hunger, ethnic or Goals. This was at the core of the panel ses- ing can make up 45% of costs.” religious strife, human rights violations and sion’s lively debate on a timely topic. environmental destruction. To decrease this dependency, Kallmorgen The discussion included members of state said, the European Union has concentrat- At the same time, increasing scarcity, ministries and non-governmental organ- ed its efforts on emissions reduction and growing demand and unequal global dis- izations who sought to address not only cutting back on resource waste. It could, tribution of natural resources create the growing problems presented by finite however, benefit increasingly from greater a mounting potential for international resources and an increasing population, transparency, diversifying supply and the conflict. Economic upswings in populous but also to explore the various means be- establishment of a common set of rules emerging economies, combined with an ing employed to respond to these issues. for all the players involved, whether they overall growing world population, are be states or companies. “An important leading reasons behind contention over With a population of seven billion, ex- component is that everyone has to play by distribution, as more and more countries pected to increase to ten billion people the same rules,” said Kallmorgen. compete for limited and steadily decreas- by 2050, Franz-Josef Radermacher, Direc- ing natural resources. On top of that, glob- tor of the Research Institute for Applied That’s something that Lundeg Purevsuren, al competition for raw materials in Central Knowledge Processing and Member of the Mongolia’s Minister for Foreign Affairs, Asia, Africa and Latin America is negative- Club of Rome, sees innovation as the solu- knows first-hand based on his country’s re- ly influenced by the confluence of a few tion to many of these problems posed by cent experiences in trying to diversify and powerful companies on the one hand and limited natural resources. “We have always obtain greater economic independence. state monopolies on the other hand; both had resource problems, and we always had While the country has seen notable pro- thwart fair global competition. fights about resources, but we have very gress – in 2012, Mongolia was the leader Plenary session II Wednesday, June 24 107
in economic growth, with 17.5% – it has Moderation discovered along the way that maintain- ing democratic traditions and remaining Dr. Amrita Cheema transparent during this period of growth Anchor and Journalist, is vital. DW, Germany
“Because of information technology, people are now more knowledgeable and well-informed. All the people were ask- ing, what is the economic growth bring- Panel ing for the ordinary Mongolian citizen. … During the resource boom time, we Jan F. Kallmorgen guaranteed a lot of cash and social bene- Partner, Global Practice, Interel, and Co-Founder, fits for the people, and now, our poor cit- Atlantic Initiative, Germany izens are demanding them.” That’s why, despite decreasing commodity prices and an economic slowdown, the government of Mongolia is staying true to its prom- Günter Nooke ises and investing the profits from the Commissioner for Africa of the Federal Ministry for resource boom into its next generation. Economic Cooperation and Development, Germany “The future of the country is not the min- erals, it’s the education, it’s the people and the innovation, and therefore we should invest the revenues of the resources Prof. Dr. Dr. Franz-Josef Radermacher from the minerals in the people,” said Director, Research Institute for Applied Knowledge Processing Purevsuren. and Member of the Club of Rome, Germany
Mongolia is not the only example of a country making progress in ways in which both governments and corporations Lundeg Purevsuren use resources, as several of the panelists Minister for Foreign Affairs, pointed out. Günter Nooke, Commission- Mongolia er for Africa in Germany’s Federal Minis- try for Economic Cooperation and Devel- opment (BMZ), drew attention to the use of a code of conduct and the deployment of independent advisors to the Democrat- ic Republic of Congo as another example of ways in which resource exploitation can be prevented. “These resource wars are very rare historically speaking,” said Nooke. “There are but a few incidents of wars that are actually led because of re- sources … but usually, as in the Democrat- ic Republic of Congo, it is the other way around: conflicts exist already and con- flict parties use natural resources as one Beatriz Serrano @Beatriz_Sercas 24. Juni means amongst many others to finance We need political will to get a better deal regarding ex- themselves.” traction of #recourses in #Africa: Günter Nooke #dw_ gmf While this may sound like a chicken-egg conundrum, one thing the panel made clear is that despite having made great strides to preventing resource exploita- tion and conflicts based on resource scar- city, still more can be done. “We have to do Kyle Matthews @kylecmatthews 24. Juni this in a better way,” said Nooke. When it comes to avoiding resource wars, challenge “is not innovation, it is sharing” #ws33 #dw_gmf 108 Global Media Forum Documentation 2015
Hosted by Germany’s Federal Ministry for Summary Michel Daccache of the Forum for Devel- Economic Cooperation and Development Panelists agreed that the role of the media opment, Culture and Dialogue in Lebanon was to show the truth. To this end, Theo- shared his experience with a mobile peace dor Rathgeber, an author and independ- app connecting activists of various confes- ent expert on human rights and develop- sions. The human right to free- ment policy from Germany, stated that a dom of religion in the public space free from discrimination had Yakubu Joseph from Nigeria, Research to be provided by states. Coordinator at the International Institute digital age – Implications for Religious Freedom in Germany, con- for its protection and im- Caja Thimm, Professor for Media Science cluded, that traditional and social media and Intermediality at the University of were often complementary and that it was plementation Bonn, Germany, pointed to the impor- essential to educate people about how to tance of both traditional and social media use them well. Description – each being useful in different country Freedom of religion or belief is a fundamen- contexts. tal human right and guarantees cultural and religious diversity. However, challenges Ludovic Kanga, Secretary-General of the and restrictions persist worldwide. The me- “Plateforme des Confessions Religieuses dia can play a crucial role in fostering mu- de Centrafrique”, presented the work of tual trust among various religious groups. the Central African Republic’s religious There is a risk, however, that social media in leaders who are developing an interreli- particular can be misused. gious radio program. WS34 Wednesday, June 24 109
Panel Moderation
Prof. Dr. Caja Thimm Anne Allmeling Professor for Media Science and Intermediality, Freelance Journalist for DW, Head of Media Science, University of Bonn, Quantara.de – Dialogue with the Germany Islamic World, WDR, Germany
Michel Daccache Youth Program Coordinator, Peacebuilding and Conflict Resolution Program, Forum for Development Culture and Dialogue, Lebanon
Ludovic Kanga Secretary-General, “Plateforme des Confessions Religieuses de Centrafrique” Central African Republic
Dr. Theodor Rathgeber Author and Independent Expert on Human Rights and Development Policy, Germany
Diana Negrea @DianaNegrea June 24 Kyle Matthews @kylecmatthews June 24 Digital literacy is crucial. There are no ‘digital natives’. Woman from lraq says religious conflict started by male We need to learn how to use tools #dw_gmf #WS34 @ clergy, poisons minds with hate. Should focus on them CThimm as problem #ws34 #dw_gmf
Kyle Matthews @kylecmatthews June 24 Global Media Forum @DW_GMF June 24 Nigerian speaker talks about keeping youth away from ”@DW_GMF: Telling one part of the story. Closing the Boko Haram’s “Dangerous ideology” Increase of Inter- gap. Exchanging ideas. @RisiMarcelo” #ws36 #dw_gmf net access an issue. #ws34 #dw_gmf 110 Global Media Forum Documentation 2015
Hosted by Goethe-Institut – How much impact does the interconnect- The impact of digital media on the work edness of international media have on events of cultural journalists was discussed with in a given country or region? What role do a degree of ambivalence. On the one hand, cultural journalists have in this process? social media are perceived positively – as a How do culture journa- vehicle for reaching larger audiences in an lism and digital media – Which initiatives can cultural journalists unfiltered, uncensored and inexpensive support through their work and in their way. On the other hand, due to the busi- contribute to societies in role as stakeholders in civil society? ness models behind digital distribution, transition? journalists are increasingly dependent on – What role can international organiza- click-rates. “Cultural reporting is increas- tions play, particularly in the fields of for- ingly taking the form of three-line dis- Description and summary eign cultural policy and education? patches,” said Radouane Addala of Tunis. Culture and new communication technol- “More and more, journalists are becoming ogies play a particularly central role in Culture journalists and civil society repre- Search Engine Optimization experts, mar- countries where political unrest has ham- sentatives from the Arab region discussed keters, or merely content producers.” pered international projects and relations. these issues and reported about their spe- Cultural reporting is essential to social cific efforts in the media. The journalists on the panel suggested dialogue. How can print and online me- countering the risk of loss of quality me- dia report on cultural issues in the midst Summary dia in the digital age by providing more of complex political processes of change? A centerpiece of the panel discussion was context and seeing themselves as archi- Which research sources can be used? And the relationship of cultural journalism vists of culture. what role does culture play in Arabic media and its political impact. While there was as compared to German media? agreement about the responsibility and the power of culture for social and politi- The panelists focused primarily on the fol- cal change, it was emphasized that culture lowing aspects of cultural journalism: also has a value in itself. Reducing it to its purely political function bears the risk of – What role do developments play in these losing other important functions of cul- countries in the context of digital media? ture, such as the aesthetic part. WS35 Wednesday, June 24 111
Panel Moderation
Radhouane Addala Dr. Jörg Schumacher Freelance Journalist and Producer, Head of Communications Tunisia Department, Goethe-Institut, Germany
Rowan El Shimi Culture Journalist, Ahram Online, Mada Masr Media, taz, Egypt/Germany
Sami Rustom Culture Journalist, Sham.fm, taz, Syria/Germany
Wafaa Al Badry Freelance Online and TV Journalist, Egypt
Silvana Summa @SilvanaSumma June 24 CongressActivistsUA @CongressActivUA June 24 People are moving to low quality #content because #ws35 #dw_gmf journalist couldn’t be activist, you #journalists focus on big news, not on #culture & couldn’t take action, but you couldn’t stay passive people stories #dw_gmf #WS35 112 Global Media Forum Documentation 2015
Hosted by Ibero-American General launch the channel as a basis for the Digi- Secretariat (SEGIB) tal Cultural Agenda for Latin America.
The TV channel aims to give a voice to the region’s rich diversity and serve as a com- Public broadcasting munications and education vehicle for the and development: crafting of Latin America’s development policy. Latin America shows how to do it! Can governments support an alternative media model? How can the temptation of political interference be avoided? The Description Ibero-American General Secretariat (SEG- We live in times of increasing concentra- IB) invited conference participants to join tion of (private) media power and vertical this workshop to address these pressing integration of content providers. Far too questions. Attendees debated the role of often, information has to take a backseat if public broadcasting in today’s media en- it does not directly contribute to attracting vironment and discussed the challenge of publicity. Can public broadcasting find a editorial independence. middle way?
The Ibero-American Satellite TV Channel will start operating at the end of 2015. As a result of the XXIV Ibero-American Sum- mit of Heads of State and Government (Veracruz, Mexico), the 22 countries of the Ibero-American Community agreed to WS36 Wednesday, June 24 113
Moderation
Marcelo Risi Head of Media Relations, Ibero-American General Secretariat (SEGIB), Spain
Panel
Miguel Molina Journalist and Communications Coach, Switzerland
Malik Ayub Sumbal @ayubsumbal June 24 Global Media Forum @DW_GMF June 24 @DW_GMF: Telling one part of the story. Closing the Telling one part of the story. Closing the gap. Exchang- gap. Exchanging ideas. @RisiMarcelo” #ws36 #dw_gmf ing ideas. #ws36 #dw-gmf 114 Global Media Forum Documentation 2015 Workshops 37 – 39 Wednesday, June 24 115 116 Global Media Forum Documentation 2015
Hosted by Free Press Unlimited and the Pro- journalism, and some innovative applica- Who’s Who Wiki is about sharing informa- ject on Organizing, Development, Education tions by civil society in The Netherlands, tion on corporate relationships, which in and Research (PODER) Mexico, and beyond. turn can hopefully provide more insight into the types of connections business- Summary people have and with whom. Free Press Unlimited’s presentation fo- Digital media, citizen cused on the need for digital protection for MexicoLeaks is a secure option for whistle- journalism, and whistle- and by journalists, not only for themselves, blowers. The media that participate in the but also for their sources. This is a global platform have arranged that they must blowing: Overcoming the problem, which should be addressed by agree on the subjects to be published. Two challenges of national journalists themselves and their organi- days after its launch, the platform trig- zations. Free Press Unlimited (FPU) is de- gered what became known in Mexico as security and corporate veloping tools that enable journalists and #AristeguiGate. Journalist Carmen Aris- capture in 2015 whistle-blowers to communicate safely. tegui was fired from MVS Radio because Good examples of this are the leaks plat- of MexicoLeaks and the affair drew much forms FPU has initiated in The Nether- media attention. In the first few weeks, the Description lands, Mexico and countries in Africa. platform received hundreds of leaks on In today’s digital media environment, political scandals. whistleblowing has taken center stage. From Representatives from the Project on Or- WikiLeaks to Chelsea Manning to Mexico’s ganizing, Development, Education and Pedro Noel of the Association Whistle- “Aristegui-gate”, much attention has fo- Research (PODER) described the back- Blowers Press (AWP) described the cused on the anonymity of whistle-blowers ground to their organization, which non-governmental organization’s activ- and the security of filtration systems. These originated in a two-year investigation ities in Spain and Ecuador. AWP was in- cases and many more would have been im- into impunity. They focused on true ac- volved in the training and preparation possible without tools like the TOR browser, countability, which led to a stake cap- of MexicoLeaks. Noel emphasized the PGP e-mail encryption, the Tails safe oper- ture phenomena which they referred importance of linking the leaks plat- ating system and the anonymous online to as “crony capitalism”: only 38 people form to social networking sites to give it platform GlobalLeaks. Beyond mere digital in Mexico control 60 businesses that in more publicity. He also touched on a del- curiosities, these tools are becoming the turn account for 41% of the country’s icate subject: journalists like to work with staples of digital journalism, particularly in Gross Domestic Product. Despite some sources they know, but this secure leaks the context of national security. transparency laws, no one can get the platform ensures anonymity for whistle- whole picture without direct access to blowers. For security reasons, the plat- This session delved into the use of secure fil- corporate boards. One solution is the form is not hosted in the country itself. tration systems for journalists and whistle- Who’s Who Wiki. Another solution could blowers, how they help improve citizen be MexicoLeaks. WS37 Wednesday, June 24 117
Panel Moderation
Benjamin Cokelet Ruth Kronenburg Founder and Executive Director, Project on Organizing, Director of Operations, Development, Education and Research (PODER), Free Press Unlimited, United Kingdom / United States / Mexico Germany
Eduard Martin-Borregón Who’s Who Wiki Coordinator, Project on Organizing, Development, Education and Research (PODER) Spain
Pedro Noel Editor and Co-founder, The Associated Whistle-Blowing Press, Spain
Carolin Weisser @csweisser June 24 Phil Osof @PhilOsof June 24 Even in the Netherlands where Fo Eis appreciated, whistle- Pedro Noel just gave us a short insight how to start a blowers are not protected #ws37 #dw_gmf whistleblower platform and importent aspects you habe to know about #dw_gmf #ws37
Natalia Szostak @szosto June 24 Loveday Wright @LovedayWright June 24 ’Most of the laws protecting journalist sources are out- Only around 100 countries have laws protecting jour- of-date because of the digital revolution’ - @guyberger nalists and their sources, but even these are out-of-date comment at #ws37 #dw_gmf in digital age #ws37 #dw_gmf 118 Global Media Forum Documentation 2015
Hosted by the Interdisciplinary Latin Ameri- water and natural resources, such as oil, nat- ca Center (ILZ), University of Bonn ural gas and gold.
The natural abundance of resources in many Latin American countries has been The media and conflicts one reason for a number of wars ever since around natural resources the conquest and colonization of the conti- nent. The Amazon region is not only home in Latin America to a large segment of the world’s biodiversi- ty, but also plays an important role for the Description and summary global climate. Hence, conflicts in the re- Opposing worldviews between indigenous gion affect everyone on the planet. communities and transnational corpora- tions on the one hand, and corruption with- This session focused on the role of the in government agencies on the other hand, media in exposing corruption, moderat- result in myriad conflicts. For centuries, ing conflicts and raising public awareness disputes have erupted over the use of land, around the world. WS38 Wednesday, June 24 119
Moderation
Dr. Clara Omland Senior Fellow, Interdisciplinary Latin America Center (ILZ), University of Bonn, Germany
Panel
Gustavo Mohme Seminario Publisher, La Republica, President, Inter American Press Association, Peru
Global Media Forum DW_GMF June 24 Join us at #dw_gmf #WS38 to discuss media’s role in raising public awareness about conflicts around natural resources in #Latinamerica 120 Global Media Forum Documentation 2015
Hosted by Ärzte ohne Grenzen / Médecins future market potential rather than on pa- competition, resulting in higher prices for Sans Frontières (MSF) tients’ needs, there is a structural problem millions of people in developing countries that needs to be tackled. Addressing this relying on Indian generics. market failure is a global political challenge. New models were discussed to stimulate Access to and availability What we need is change, not charity. During medical innovation and collaborative of essential medicines this workshop, MSF representatives provid- frameworks to develop new treatments ed an overview of the current challenges for neglected diseases like tuberculosis. and obstacles and presented the organiza- New treatments are needed, especially for Description tion’s work to stimulate research and bring drug-resistant forms. Médecins Sans Frontières (MSF) aims to prices down. The panelists also discussed bring the best medical care possible to possible solutions. Stirred by questions from the audience, some of the most disadvantaged people on the lack of transparency regarding drug earth. Its medical teams, however, are often Summary pricing was discussed, resulting in an hindered in delivering that optimized care. The panelists presented key challenges understanding that governments and Some of the reasons that people die from of the Access Campaign’s work, aiming pharmaceutical companies need to be diseases like AIDS, tuberculosis, sleeping to push for increased access to, and the held accountable for and be asked incon- sickness and other tropical diseases are that development of, affordable and effective venient questions about this issue. life saving essential medicines are either medicines, diagnostic tests and vaccines too expensive, not available because they for diseases that affect people in MSF pro- are not seen as financially viable, or because grams and beyond. there is virtually no new research and devel- opment for neglected diseases. Also, exist- Helle Aagaard, EU Policy and Advoca- ing medicines, vaccines and diagnostics are cy Advisor for MSF’s Access Campaign, often not adapted to the needs of patients explained how trade agreements could in developing countries. jeopardize access to medicines, like in the case of India, “pharmacy of the develop- The Ebola outbreak has brutally shown ing world,” where the EU puts pressure on how urgently change is needed. No drug the country’s ability to produce generics. or vaccine has yet been approved for Ebola, India’s public health oriented intellec- and there is a critical need to accelerate the tual property (IP) laws made the generic development of new tools to prevent, diag- competition possible that drove first-line nose and treat the disease. Since within the HIV drug prices down by 99%. Stricter IP current system, drugs and diagnostic tests laws would lead to extended monopolies are being developed on the basis of their for pharmaceuticals and delayed generic WS39 Wednesday, June 24 121
Panel
Sabrina Göddertz Student Assistant, Access Campaign Germany, Ärzte ohne Grenzen e. V./Médecins sans Frontières, Germany
Helle Aagaard EU Policy and Advocacy Advisor, Access Campaign, Médecins sans Frontières, Belgium
Global Media Forum @DW_GMF June 24 Global Media Forum @DW_GMF June 24 #WS39 #dw_gmf #MSF “There is an urgent need to Studies show that 65 percent of the medicines that are push funding to finance R&D activities for medicines being put out on the market are not new #WS39 upfront” 122 Global Media Forum Documentation 2015
entrepreneurship. The dominant ideolo- gy of corporate business to date is largely understood to mean that corporate boards have a duty to shareholders to maximize profit and investor returns. But profit, as we know, comes at a price to the environ- ment, to society’s needs as a whole, and to the health of employees ... Secondly, what business can do is to mandate ecologically intelligent design and production ... Com- panies need to fundamentally rethink the design and manufacturing of their prod- ucts. By using ecologically intelligent poli- cy, they can meet new industry standards that would be rewarded by the marketplace.
Thirdly, they can encourage value-based sustainable consumption. Unprecedent- ed production capacities and the rise of the advertising industry have promot- between 1980 and 2000 will form 50% of ed a global consumer culture, which has Keynote address the global workforce and will be the largest become the principle means of trying to Dr. Scilla Elworthy consumer class ... A recent survey showed satisfy human desires and achieving hap- Founder of the Oxford Research Group and that millennials have four major priorities: piness. Peace Direct, Co-founder of Rising Women Rising World, and Councillor of the World Planet: Millennials worldwide consider This ’value-free consumption’ is an illu- Future Council, United Kingdom environmental protection, addressing cli- sion ... Policy-makers must now encourage mate change, resource scarcity and biodi- consumers to make ’value-based’ con- versity loss as their No.1 priority. sumption choices that don’t threaten our shared future ... Excerpts from the speech given by Scilla People: Inequality of income and wealth Elworthy on “How business people can de- and unemployment are their next con- Now to the ’How?’ How can business peo- vote their skills to the good of the planet.” cerns. ple devote their skills to the good of the planet? First of all, educate your teams in Ladies and gentlemen, Purpose: Personal and professional devel- global realities ... To observe and confront I was asked to talk about how business opment, coaching and learning are im- the facts enables us to see the unworkabil- people can devote their skills to the good portant for more than 50% of millennials. ity and the consequences of our actions ... of the planet. But before I pose the ’how?’ They prefer to work with organizations The current state of the world is often pain- question, I want to invite you to examine that are ethical, transparent and investing ful to confront, and profoundly disturbing the ’why?’ they should do this and ’what?’ in their staff. to absorb. Nevertheless, it’s essential, to they might do. So let’s start with the ’Why?’ ... my way of thinking, that we confront these Profit: This is the lowest priority for most facts if we are going to change how we live The richest 300 people in the world now millennials globally. They only consider it and what we do. have more wealth than the poorest three important in as far as it sustains their costs billion. That’s nearly half of humanity – and standard of living ... Providing your staff, if you’re an employer, and a perfect recipe for violence. And we with news stories that illustrate the state of are ruining our planet at a faster rate than I advise the executive teams of large cor- the planet and the realities of life in other most people can imagine – large parts of porations, and what these executives – ap- cultures will enable them not only to un- it are becoming uninhabitable. Soils and parently at the top of their game – tell me, derstand and support your sustainability forests are disappearing, disastrous crises leaves me in shock. Many feel so stressed strategy, but also to contribute to its devel- lurch through unstable financial markets by daily pressures that their physical opment. So you get a completely different and the disenfranchised vent their anger symptoms are alarming. They’ve reached current of energy and action sweeping at oppressive governments. An econom- the point where they actually feel that key through your company. ic system rewards the greedy and amoral, performance indicators (KPIs) have be- and more than a billion people – no longer come meaningless – meaningless to their Secondly – and I think this is my favorite - able to support themselves in rural areas – staff. And values have become empty con- install a ’Guardian of Future Generations’ are swarming towards cities where there is cepts ... They feel that the moral compass on your board. Here again I’m talking no work for them ... has disappeared ... about millennials – people born between 1980 and the year 2000 ... One of the roles Moving to the second reason why it’s in Now moving on to the ’What?’ What are of these guardians of future generations the interest of the existence of the plan- some of the options for devoting business will be to ensure, at board level, knowl- et is that millennials don’t want to work skills to the good of the planet? First of edge of, and compliance with, the renewed for dated companies. By 2020, those born all, prioritizing social and environmental United Nations Sustainable Development Keynote address Wednesday, June 24 123
Goals. There will then be a network of with major success for 18 years. Picture and on the cover of Time Magazine. But these guardians of future generations so this: The scene is a monastery in Banz in waking up means more than sitting quiet- they’re able to link and align their perspec- southern Germany. Under the ancient ly in meditation. tives, and to leverage responsibility and re- arches of a large refectory are the leaders ward for the effective achievement of such of non-governmental organizations spe- It means the kind of self-awareness and goals. So they’ll be using their clout from cializing in fair trade, ethical sourcing, self-knowledge that can only be acquired the board level to alter funding decisions, and environmental responsibility. Instead by a process of honest self-questioning. Let regulatory reporting, and board/trust ap- of lecturing from the rostrum they are me give you an example. Working recently pointments. There’s no point in appoint- instead huddled in small groups deep in with the global executives of a major in- ing a guardian of future generations if they deliberation with the executives of Puma ternational company, I asked them to un- don’t have any power, so they must have sportswear. dertake an exercise sitting in pairs for 40 equal power on the board ... minutes. They were required to keep eye I witnessed this two-day dialogue arranged contact, and to listen intently while their So what these guardians of future genera- annually by Jochen Zeitz when he was CEO partner answered questions like: “What’s tions would be doing is to replace the no- of Puma, so that his team could have face- disturbing you in your life?” “What are you tion of ’owning’ resources with the only to-face conversations with their fiercest yearning for?” “What’s your highest poten- viable policy for the future – which is ’stew- critics. Real listening was taking place. The tial?” Each partner took a turn answering, ardship’ of natural resources: looking after effects were evident on the final evening, going well below the cognitive to the gut the planet. Taking care of the Earth and en- when Zeitz (who is a firm believer in quan- level, and each took a turn listening, which abling it to regenerate. tifying impacts) asked the entire gathering meant giving their partner absolute atten- a question. He said: “As CEO I am aware tion. At first they hated it. Bodies squirmed My second-to-last point would be for cor- that – although we’ve done a great deal bet- with the embarrassment of eye contact porations to develop and publicize a sus- ter than most – we’ve hardly yet scratched and personal honesty. But at the end they tainability strategy. Corporate Social Re- the surface of the actions we as a company had a new take on this kind of work. They sponsibility programs now produce yawns need to take to be ethical, sustainable, and told me, and I quote: “Fifteen minutes of because they’re seen as nice words on fair. My question to you is: Should I say that kind of communication is worth four paper and not as action. Alert companies this when I release our annual figures to hours of discussion.” are now building sustainability strategies the press next week?” Urgent murmuring that have teeth, by appointing an advisory in the room, culminating in a consensus “That kind of communication” takes a cou- board of innovative experts who are highly that yes, he should do this, even at the risk ple of days to learn, and it’s then a tool for respected in their field, and able to design that the share price might wobble. He did. life. And combined with a radical revision policies that are fit for purpose – for exam- It didn’t. of values and the courage to see beyond ple policies for environment, carbon emis- personal gain, it’s part of the new set of sions, resource scarcity or labor conditions So, coming to my final ’How?’ point is: to skills that enable businesses to join the in low-wage countries. meet the expressed need for meaning and shift in leadership that is beginning to take purpose at work. I am certain that a differ- place globally. If the mantra of the 20th Here’s a story to illustrate: Jochen Zeitz is ent future for all of humanity is possible, century was, “What can I get?” the mantra one of my heroes. Now Chairman of the if leaders wake up. Interestingly, this is of this century may well turn out to be, Kering board’s sustainable development beginning to happen now in some parts “What can I give?” committee and a founder of The B Team of the corporate world. Reflection, mind- with Richard Branson, he has a track record fulness and inner work are now seen as es- Thank you. in pioneering new values when he was sential tools in many leading companies, chairman of Puma, the company he led extensively featured in The Financial Times 124 Global Media Forum Documentation 2015
thy for her presentation, which he said out. “The challenge is to respond to this not would be a hard act to follow. Recalling with mere counter-propaganda,” Limbourg some of the conference highlights, Lim- said, “but to respond with bold, surprising, bourg referred to moving moments, like fresh and well-founded journalism.” the Bobs Awards ceremony, entertaining moments, such as the river cruise, and the Limbourg noted that Deutsche Welle’s re- many conversations with people from dif- sponse to the global competition to shape ferent nations. public opinion is to inform it, for example with the launch of its revamped and more This is what sets the Global Media Forum comprehensive news programming. The apart, he said. Emphasizing two main Director General concluded by thanking themes that stood out this year, Limbourg the Global Media Forum’s partner associ- said that many of the discussions in the ations and organizational team for their 34 workshops echoed a general consensus support and hard work. In particular he that high-quality media is indispensible to thanked the conference co-host – the foreign-policy processes and diplomacy: Foundation for International Dialogue of Closing address “It is the anchor or rather the navigational the Sparkasse Savings Bank in Bonn – and markers guiding us through a sea of useless Germany’s Federal Foreign Office, the Fed- Peter Limboug questionable information.” Quality media eral Ministry for Economic Cooperation Director General, Deutsche Welle, Germany is built on the foundation of a strong inter- and Development, the City of Bonn and nal compass – taking a clear stance, he said. the Robert Bosch Stiftung for their sup- “By simply going with the flow of the main- port. “Without them, we wouldn’t have a Around 2,300 people from around the stream, you run the risk of losing relevance. conference,” he said. world and from a spectrum of industries Stance is based on values. The digital age is and professions made their way to this also an era of competing values systems – a Limbourg noted that many of the discus- year’s Deutsche Welle Global Media Forum. struggle which predominantly plays itself sions this year “made it clear how essential “Media and Foreign Policy in the Digital out through the media.” the triad of media, freedom and values is Age” was the title of the international me- to peaceful coexistence in our globalized dia congress held at the World Conference A recurring theme among the many me- world.” In keeping with tradition, he an- Center in Bonn, Germany. This was the dia professionals attending the conference nounced the theme of the 2016 Global eighth in the international broadcaster’s was the threats to freedom of speech and Media Forum: “Media. Freedom. Values.” series of annual conferences. Summing up freedom of the press around the globe, and which will be held June 13 – 15, 2016, in the three-day event, DW Director General efforts in authoritarian systems to sup- Bonn. Peter Limbourg first thanked Scilla Elwor- press unwanted information or drown it Closing session Wednesday, June 24 125
Gabriela Motroc @gabriela_motroc June 24 Hamadou Tidiane SY @tidianeouestaf June 24 Powerful speech delivered by Dr. Elworthy during GMF! Inspiring speech by @ScillaElworthy, I wish everyone Hope giant companies are listening now! #dw_gmf could hear! No doubt world shall survive #dw_gmf 126 Global Media Forum Documentation 2015 127127 128 Global Media Forum Documentation 2015
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