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Copyright the Voice of the Independent Press Europe’S Independent Press Needs Article 11

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Copyright the Voice of the Independent Press Europe’S Independent Press Needs Article 11 SEPTEMBER 10th 2018 COPYRIGHT THE VOICE OF THE INDEPENDENT PRESS EUROPE’S INDEPENDENT PRESS NEEDS ARTICLE 11 AFP reporter Sammy Ketz, hits the ground as a Syrian soldier runs past during sniper fire in the ancient Christian Syrian town of Maalula, on September 18, 2013. Journalists in Syria have been killed by snipers, accused of spying, and kidnapped by gunmen, and with the threats growing, many say the conflict is now too dangerous to cover. Media watchdog Reporters Without Borders (RSF) says at least 25 professional journalists and 70 citizen journalists have been killed in the conflict. CREDIT PHOTO: AFP / ANWAR AMRO p. 2 p. 2 p. 3 MANIFESTO THE FUTURE OF THE FREE NEIGHBOURING RIGHTS: We call on MEPs to reject any attempt to delete PRESS IS IN THE HANDS A QUESTION OF LIFE OR DEATH Article 11 from the European Commission’s OF EU LAWMAKERS Sammy Ketz, AFP Bagdad Bureau Chief and Ba- proposed Copyright Directive. An editorial signed by yeux Calvados-Normandy Prize for War Report- 18 European News Agencies ers winner 2004, writes about what ‘neighbour- ing rights’ can mean for war reporters. 1 We call on MEPs to reject any attempt to delete Article 11 from the European Commission’s proposed Copyright Directive. Article 11 is a lifeline for the independent press in Europe. It would give press publishers and news agencies ownership of their work online at a time when online platforms exploit this work for free, “monetizing” it to generate advertising revenues in Silicon Valley. Without the right that Article 11 would enshrine, Europe’s journalists would continue to effectively work for free for the tech giants: out of sight, out of mind and out of pocket. In the age of ‘fake news’ and assaults on democratic values and institutions, Europe cannot afford to impoverish its newsrooms and muzzle its free press. EU lawmakers: Press ahead with your Copyright Reform and keep Article 11! Under the reform, they would have to share a small advertising revenues and the press corps some 45% of The Future of the Free fraction of their sales revenue with the producers of their number – down to 39,000 journalists. that content. It is about bringing copyright law up to The internet giants’ plundering of press publishers’ Press is in the Hands date with reality, nothing more. The last European content and of their advertising revenue poses a threat directive on this dates back to an era when Google, both to consumers and to democracy, to the extent of EU Lawmakers Facebook, YouTube and smartphones had yet to see that they are emptying newsrooms and undercutting the light of day. any means of financing high quality, on-the-ground The fundamental question is: Why should the inter- journalism. It is this imbalance that the proposed di- This editorial is signed by 18 European News Agencies. net giants get almost all the advertising revenue from rective aims to correct, by enabling the authors to re- See last page for more details about the signatories. stories they did not pay to produce? ceive fair remuneration for their work. Press publishers and news agencies find them- Can the titans of the internet compensate the me- On 12th September in Strasbourg, MEPs will vote selves in a ludicrous situation: it is they who invest dia without asking people to pay for access to the on a draft law that would correct the grotesque imbal- large sums to produce the news and it is their journal- internet, as they claim they would be forced to? The ance in how internet giants plunder press publishers’ ists who, sometimes at great personal risk, endeavour answer is clearly ‘yes’. Facebook reported $40 billion and news agencies’ content to generate advertising to provide accurate, diverse and comprehensive news in revenues in 2017, with profits of $16 billion. Google revenues, a situation which is already draining the coverage. They must finance the large investments brought in $110 billion in revenue the same year, mak- lifeblood of the independent press. needed for online news operations. As paper sales ing $12.7 billion in profit. Who could reasonably argue The reform has been fiercely opposed by Facebook plunge, their only hope lies with the development of that they are not in a position to make fair payment for and Google, who have campaigned on a complete fabri- internet revenue. Yet they see the big internet play- the content they use? cation: a supposed threat to people’s free access to the ers snatch the fruits of their labour for free, depriving While these companies manage to escape paying internet. Yet this has never been in the slightest doubt. them of the possibility of monetising their content taxes in Europe, is it acceptable that they also make What the proposal aims to change is quite simple. and siphoning off potential advertising revenue. no payment to the content suppliers who pay taxes Without paying for it, internet giants such as Goog- The result has been the impoverishment of an entire and bear the cost of actually reporting the news? Can le and Facebook use vast quantities of news that is industry. In 20 years, the large internet players have European lawmakers accept that national and Europe- produced at great cost by press publishers and news sapped the strength of the traditional media, despite an media content is siphoned off by the internet gi- agencies. They use those stories to attract more and the media’s usually successful efforts to develop on- ants? Do they see the risk, that the only survivors in more advertising money and in doing so, divert rev- line audiences. Since 2000, the advertising revenues the news industry will be increasingly dependent on enue away from the press publishers. Their huge of the written press have plummeted across Europe: by taxpayers’ money – and on the governments our news audiences lure a growing slice of content-related ad- 70 percent, for example, for press publishers in France. agencies are supposed to hold to account? vertising, to the point that Facebook and Google have Thousands of journalists have been laid off in a succes- What we are really talking about is introducing a fair effectively become a duopoly, garnering them 80 per- sion of redundancy plans. Over the past 10 years in the payment by those who have ripped off the news. For the cent of global internet advertising revenue, excepting United States, home of the dominant internet players, sake of Europe’s free press and democratic values, EU China, in 2017. the press publishers have lost more than half of their lawmakers should press ahead with copyright reform. 2 Neigbouring Rights: a question of life or death Sammy Ketz, AFP Bagdad Bureau Chief, Bayeux Calvados-Normandy Prize for War Reporters 2004 This text is supported by 103 leading European journalists. See last page to more details about the signatories Dear Members of the European Parliament, I was on a mission to write a reportage in Mosul, the Islamic State group’s former capital in north- ern Iraq, about children returning to a school shut down for three years by the jihadists. I was thinking of how best to describe the joy of those children as they returned to their long-forbidden desks in that ruined city. Sitting at a restaurant with the photographer, video journalist and AFP driver before heading back to Bagh- dad, I read on my laptop an article about the European debate on neighbouring rights and the plan to apply them to the press. It grabbed my attention but did not come as a shock. After five years crossing a war-shattered Syria where on several occasions I narrowly escaped being killed by snipers’ bullets or seasoned gunners’ shells, I had just arrived in Iraq for the third time since the US 11/09/2016: Syrian men carrying babies make their way through the rubble of destroyed buildings following a reported air strike on the rebel-held Salihin neighbourhood of the northern city of Aleppo, on September 11, 2016. CREDIT PHOTO: AMEER ALHALBI / AFP. 2ND PRIZE FOR SPOT NEWS invasion of 2003. STORIES AT WORLD PRESS PHOTO 2017. In more than 40 years of reporting, I have seen the number of journalists on the ground steadily dimin- cent. It is as if a stranger came along and shameless- on reporting the news. They are asking for the sales ish while the dangers relentlessly increase. We have ly snatched the fruit of your labour. It is morally and revenue to be shared with those who produce the become targets and our reporting missions cost more democratically unjustifiable. content, whether they are media or artists. This is the and more. Gone are the days when I could go to a war So many friends have stopped reporting because meaning of “neighbouring rights” in a jacket, or in shirtsleeves, an ID card in my pock- their media organization closed or could no longer We can no longer swallow the lie spread by Goog- et, alongside a photographer or video journalist. Now pay them. Up until the day they put away their pens le and Facebook that a directive on “neighbouring you need bullet-proof jackets, armoured cars, some- and cameras, we had shared the terrible fear of hid- rights” would threaten people’s ability to access the times bodyguards, and insurance. Who pays for these ing behind a wall that trembled as intensely we did internet for free. No. Free access to the web will en- expenses? The media, and it is a heavy cost. from the impact of the explosions; the indescribable dure because the internet giants, which now use edi- joy when we succeeded, when we could tell the world torial content for free, can reimburse the media with- the “truth” that we had seen with our own eyes; the out asking consumers to pay.
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