Patrice Letulle Named Business Wire's Director, Southern Europe
Published on Business Wire Newsroom (https://newsroom.businesswire.com) on 1/19/17 8:08 am EST Patrice LeTulle Named Business Wire’s Director, Southern Europe Release Date: Thursday, January 19, 2017 8:08 am EST Terms: Company Personnel Dateline City: PARIS PARIS--(BUSINESS WIRE)--Seeking to replicate his success in France, Business Wire today named Patrice LeTulle director, Southern Europe, expanding his sales portfolio to include Italy, Spain, French and Italian-speaking Switzerland, Portugal, Greece, Turkey, and Cyprus. In his new role, LeTulle will provide strategic guidance, coupled with hands-on leadership, to identify new business opportunities, and to expand Business Wire’s profile among key audiences. The region is home to many multinational companies and robust start-ups, who share a need to reach consumer markets and potential investors throughout Europe, and abroad. “Our plan is to introduce Business Wire’s global media and investor services to a region that has historically been underserved by the industry,” said LeTulle. “The Paris office has emerged as one of Business Wire’s most successful international offices. We are eager to mirror our winning approach in neighboring markets, all of which have enormous potential. An educational campaign will focus on Business Wire’s overall value proposition, and the important roles we play in the newsgathering process, and the capital markets.” LeTulle’s strategic initiatives will be supported by Business Wire’s unmatched regional distribution network, which includes Agence France-Presse, ANSA (Italy), Athens News Agency (Greece), Anadolu Agency (Turkey), and Cyprus News Agency, among other prestigious partners. LeTulle joined Business Wire in 2008 as an account executive in the Paris office, and was promoted to regional manager in 2013.
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