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The Evolution of Brassiere in the 20Th Century
Western Michigan University ScholarWorks at WMU Honors Theses Lee Honors College 12-10-2012 The Evolution of Brassiere in the 20th Century Jolene Khor Western Michigan University, [email protected] Follow this and additional works at: https://scholarworks.wmich.edu/honors_theses Part of the Journalism Studies Commons Recommended Citation Khor, Jolene, "The Evolution of Brassiere in the 20th Century" (2012). Honors Theses. 2342. https://scholarworks.wmich.edu/honors_theses/2342 This Honors Thesis-Open Access is brought to you for free and open access by the Lee Honors College at ScholarWorks at WMU. It has been accepted for inclusion in Honors Theses by an authorized administrator of ScholarWorks at WMU. For more information, please contact [email protected]. Running Head: The Evolution of Brassiere in the 20th Century 1 The Evolution of Brassiere in the 20th Century Jolene Khor Western Michigan University The Evolution of Brassiere in the 20th Century 2 Abstract It is common knowledge that a brassiere, more widely known as a bra, is an important if not a vital part of a modern woman’s wardrobe today. In the 21st century, a brassiere is no more worn for function as it is for fashion. In order to understand the evolution of function to fashion of a brassiere, it is necessary to account for its historical journey from the beginning to where it is today. This thesis paper, titled The Evolution of Brassiere in the 20th Century will explore the history of brassiere in the last 100 years. While the paper will briefly discuss the pre-birth of the brassiere during Minoan times, French Revolution and early feminist movements, it will largely focus on historical accounts after the 1900s. -
Victoria's Secret As a Do-It-Yourself Guide Lexie Kite University of Utah
Running Head: VS as a Do‐It‐Yourself Guide 1 From Objectification to Self-Subjectification: Victoria’s Secret as a Do-It-Yourself Guide Lexie Kite University of Utah Third-Year Doctoral Student Department of Communication 1 Running Head: VS as a Do‐It‐Yourself Guide 2 In the U.S. and now across the world, a multi-billion-dollar corporation has been fighting a tough battle for female empowerment since 1963, and according to their unmatched commercial success, women appear to be quite literally buying what this ubiquitous franchise is selling. Holding tight to a mission statement that stands first and foremost to “empower women,” and a slogan stating the brand is one to “Inspire, Empower and Indulge,” the franchise “helps customers to feel sexy, bold and powerful” (limitedbrands.com, 2010). This is being accomplished through the distribution of 400 million catalogs to homes each year, a constant array of television commercials all hours of the day, a CBS primetime show viewed by 100 million, and 1,500 mall storefront displays in the U.S. alone (VS Annual Report, 2009). And to the tune of 5 billion dollars every year, women are buying into the envelope-pushing “empowerment” sold by Victoria’s Secret, the nation’s premiere lingerie retailer. Due to Victoria’s Secret’s ubiquitous media presence and radical transformation from a modest, Victorian-era boutique to a sexed-up pop-culture phenomenon in the last decade, a critical reading of VS’s media texts is highly warranted. Having been almost completely ignored in academia, particularly in the last 15 years as the company has morphed from a place for men to shop for women to a women-only club (Juffer, 1996, p. -
Knit a Homer NEW YORK — As the Academic Year Ends, WWD Brings You Round Two of Our Coverage of Student Fashion Shows
WYATT EXITS WARNACO/2 MUDD’S NEW BACKERS/2 WWDWomen’s Wear Daily • The Retailers’TUESDAY Daily Newspaper • May 25, 2004 • $2.00 Ready-to-Wear/Textiles Knit a Homer NEW YORK — As the academic year ends, WWD brings you round two of our coverage of student fashion shows. The final grade? Another handful of bright hopefuls with the right training and enough creative mojo to make things interesting. Here, from Nan Kyoung Seo, an MFA student at the Academy of Art University in San Francisco, an intricately knitted angora and lambskin coat over a silk, cotton and Lycra spandex turtleneck. Winner of the CFDA Best Portfolio Scholarship in 2003, she says her collection was inspired by “a maze in winter with snow-covered branches.” For more student designers, see pages 6 and 7. Burberry’s Bonanza: Luxe Brand Eyes Growth As Earnings Climb 75% By Samantha Conti LONDON — The turnaround is over at Burberry and now the brand’s in growth mode. Rose Marie Bravo, its chief executive officer who over the last six years has overseen the transformation of the British label from a dusty company known for trenchcoats to one of luxury’s major brands, said Monday that Burberry is entering its next phase. “In many ways, this is a new era for Burberry,” said Bravo, who joined Burberry in September 1997. “We’ve completed the turnaround, and now See Burberry’s, Page12 PHOTO BY RANDY BROOK RANDY PHOTO BY 2 WWD, TUESDAY, MAY 25, 2004 WWDTUESDAY Ready-to-Wear/Textiles New Asian Backers at Mudd GENERAL By Scott Malone more than 17,000 employees at its “We have the potential to grab factories in China and Cambodia. -
A New Direction
PLUS: A closer look at the manufacturing woes in China’s A NEW Pearl River Delta. PAGE 6 DIRECTION LVMH HAS TAPPED THE OPENING CEREMONY DUO OF HUMBERTO LEON AND CAROL LIM AS CREATIVE DIRECTORS OF KENZO. PAGE 3 OVERSEAS EXPOSURE Kellwood Mixes It Up With Scotch & Soda By LISA LOCKWOOD WHEN MICHAEL KRAMER WALKED INTO SCOTCH & Soda’s fi rst U.S. store in Manhattan’s SoHo neigh- borhood, he was blown away. “I had a coronary. I was ‘Oh my God, the product is amazing,’” said Kramer, TUESDAY, JULY 12, 2011 ■ WOMEN’S WEAR DAILY ■ $3.00 president and chief executive offi cer of Kellwood Co. “I called them and they weren’t for sale, but I just WWD kept banging on their door,” he said. After six months of negotiations, an affi liate of Sun Capital Partners and Kellwood reached a deal Monday to acquire the Amsterdam-based fashion brand. “They are true designers that keep innovating,” said Kramer, noting the deal is expected to close next month. Terms of the private transaction weren’t disclosed, and the Scotch & Soda founders and man- agement team will continue in their respective roles. Kramer said Scotch & Soda’s business generates wholesale volume of 250 million euros, or $350 mil- lion at current exchange, and represents Kellwood’s biggest and fi rst international acquisition. “It’s huge and it’s hugely profi table,” Kramer said. Begun as a men’s wear label, Scotch & Soda has expanded to include a women’s collection called Maison Scotch, a boys’ collection called Scotch Shrunk, a girls’ collection called Scotch R’Belle, and its most recent venture, Amsterdams Blauw, a high- profi le denim collection. -
Estta272541 03/17/2009 in the United States Patent And
Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA272541 Filing date: 03/17/2009 IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91183558 Party Plaintiff Temple University -- Of the Commonwealth System of Higher Education Correspondence Leslie H Smith Address Liacouras & Smith, LLP 1515 Market Street, Suite 808 Philadelphia, PA 19102 UNITED STATES [email protected] Submission Motion for Summary Judgment Filer's Name Leslie H Smith Filer's e-mail [email protected] Signature /Leslie H Smith/ Date 03/17/2009 Attachments TEMPLE WORKOUT GEAR SJ Motion with Exhibits and Certif of Service.pdf ( 75 pages )(1933802 bytes ) IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD In the Matter of Application No. 77/038246 Published in the Official Gazette on December 18, 2007 Temple University – Of The Commonwealth: System of Higher Education, : : Opposer, : Opposition No. 91183558 : v. : : BCW Prints, Inc., : : Applicant. : SUMMARY JUDGMENT MOTION OF OPPOSER TEMPLE UNIVERSITY – OF THE COMMONWEALTH SYSTEM OF HIGHER EDUCATION TABLE OF CONTENTS Page I. INTRODUCTION…………………………………………………………… 2 II. UNDISPUTED FACTS……………………………………………………… 3 III. THE UNDISPUTED FACTS ESTABLISH A LIKELIHOOD OF CONFUSION BETWEEN THE TEMPLE MARKS AND OPPOSER’S TEMPLE WORKOUT GEAR (AND DESIGN) TRADEMARK…………… 7 A. Likelihood of Confusion is a Question of Law Appropriate for Summary Judgment………………………………………………………………….. 7 B. Under the du Pont Test, the Undisputed Facts Establish A Likelihood of Confusion between Temple’s TEMPLE Marks and Opposer’s TEMPLE WORKOUT GEAR (and design) Mark…………………………………… 7 1. The TEMPLE Marks and the TEMPLE WORKOUT GEAR (and design) Mark Are Similar in Appearance, Sound, Connotation, and Commercial Impression………………………… 8 2. -
Organization and Control of the Global Marketing Programme
GLOM_C19.qxd 3/12/07 10:23 Page 642 1919 Organization and control of the global marketing programme Contents 19.1 Introduction 19.2 Organization of global marketing activities 19.3 The global account management (GAM) organization 19.4 Controlling the global marketing programme 19.5 The global marketing budget 19.6 The process of developing the global marketing plan 19.7 Summary Case studies 19.1 Mars Inc. 19.2 AGRAMKOW Fluid Systems 19.3 Video case study: McDonald’s Learning objectives After studying this chapter you should be able to do the following: l Examine how firms build their organizational structure internationally and what roles headquarters can play. l Identify the variables that affect the reorganization design. l Describe and evaluate functional, geographic, product and matrix organizations as the key international structural alternatives. l Explain pitfalls and opportunities with ‘Global Account Management’. l Describe the key elements of the marketing control system. l List the most important measures for marketing performance. l Explain how a global marketing budget is established. l Understand the steps in developing the global marketing plan. 19.1 Introduction The overall objective of this chapter is to study intra-organizational relationships as part of the firm’s attempt to optimize its competitive response in areas most critical to its business. As market conditions change, and companies evolve from purely domestic entities to multinationals, their organizational structure, coordination and control systems must also change. 642 GLOM_C19.qxd 3/12/07 10:23 Page 643 Chapter 19 Organization and control of the global marketing programme First, this chapter will focus on the advantages and disadvantages of the main organ- izational structures available as well as their appropriateness at various stages of internationalization. -
Lingerie Tips for Men Page 1 of 97
Lingerie Tips for Men Page 1 of 97 800-558-6779 | Free Shipping* | Easy Returns LINGERIE WE BUY FOR OURSELVES Your Shopping Bag 0 Items Search by Keyword All Departments Shop Bras Shop Panties Shop Brands What's New On Sale! Product Search Bras » home »lingerie tips for men Panties Thongs Shapewear Lingerie Tips For Men Slips Camisoles Lingerie. Individual, personal and different for everyone. We have attempted with this T-Shirts & Tops document to answer your questions about lingerie sizing. Our hope is to assist you in having Hosiery the ultimate lingerie shopping experience at HerRoom! Sleepwear Plus-Size Lingerie Throughout this document, we have provided links to the best sellers in each category. This Sports way you will know what other men are buying. Swimwear If we can provide further sizing assistance, please contact us through the website. We Sexy Lingerie appreciate your feedback. If there are tips that would benefit others, we hope you will share Maternity & Nursing them with us. Customer service at HerRoom is always discreet and respectful. We trust that Bridal Lingerie you too will respect our staff and their assistance. Lingerie Accessories Mens Underwear Enjoy Shopping at HerRoom! SHOP BY... Sections: Brands PantyWear Collections HerRoom Thoughts on Pantywear Best Sellers in Your Size Bras On Sale! HerRoom Thoughts on Bras Coupons & Special Offers Accessories Gift Guide! ShapeWear Ask A Personal Shopper HerRoom Thoughts on Shapewear Slips EXPLORE HerRoom Thoughts on Slips Bra Fitting Made Easy European Sizing Conversion Undie Award Winners Tomima's Blog Pantywear Celebrity Lingerie What's She Underwearing? Finding Your Personal Underpants Size Video! Determining your proper panty fit requires that you know two components: waist measurement and hip measurement. -
Photography Experience
The Boudoir Photography Experience Table of Contents Preparing for the Perfect Photo Shoot 4 Lingerie Selection 6 Wardrobe Suggestions for your Boudoir Photo Shoot 7 Boudoir Props 10 The Makeup/Hair artistry experience 13 Boudoir is Sexy 15 Posing 17 Retouching 19 What to Expect? 21 Ordering your iMages 23 “It’s time for you to have the dream photoshoot you’ve always wanted.” My name is Jan and I own the boudoir photography studio Heights Boudoir. It is located in my home in historic Houston Heights. Through a passion for photography I have cultivated a business presence helping women in the area to truly believe in their beauty. Many women, me included, struggle with our self image. Why do we have this struggle? Because we internalize the unrealistic physical expectations that are portrayed through the media. This portrayal makes us feel inferior. I am here to show you that you are truly lovely! And you are truly lovely today, now, this instant. You will not find perfection by losing a few more pounds or trying to hide each imperceptible blemish. Are you still trying to fit into an impossible mold that even those we atribute with that impossible mode don’t fit into? Stop. Your perfect, right now. We want to share with you our secrets for looking fabulous in front of the camera. We are going to help you realize how truly exceptional and beautiful you are because it is time for you to exist in photographs. Capture the stunning woman you are today and preserve her in a timeless and priceless print that you, your family, and your sweetheart will cherish for the rest of your lives. -
Bridal Lingerie Look Book 2 7118 Stretch Knit Boned Bustier with Powernet Lining, Sheer and Scalloped Lace Panels and Soft Underwire Cups
Bridal Lingerie Look Book 2 7118 Stretch knit boned bustier with powernet lining, sheer and scalloped lace panels and soft underwire cups. Bustier features elasticized waist, back hook & eye closure, adjustable straps and removable garters. S, M, L, XL 7118X This Diva garment has been modifed with widened straps for additional support. 1X/2X, 3X/4X 3 4 7119 Stretch knit chemise with sheer and scalloped lace panels and soft underwire cups. Features powernet lining at front panel, back keyhole with hook & eye closure and adjustable straps. S, M, L, XL 7119X This Diva garment has been modifed with widened straps for additional support. 1X/2X, 3X/4X 5 6 7120 Scalloped stretch lace babydoll with mesh skirt and adjustable straps. Includes matching thong with lace waistband. S, M, L, XL 7120X • 1X/2X, 3X/4X 7 7122 Scalloped stretch lace asymmetrical babydoll with lightly padded cups, mesh skirt, adjustable straps and elasticized waist. Includes matching thong with lace waist. S, M, L, XL 7122X This Diva garment has been modifed with widened straps for additional support. 1X/2X, 3X/4X 8 9 7121 Stretch knit teddy with sheer and scalloped lace panels. Features soft underwire cups, snap crotch, back keyhole with hook & eye closure and adjustable straps. S, M, L, 10 11 7099 Sheer chemise with applique and lace hem. Features back keyhole with button closure. O/S 12 13 7098 Sheer snap crotch bodysuit with eyelash lace panel and back keyhole with button closure. O/S 14 15 7097 Sheer triangle cup babydoll with removable skirt, appliques and lace hem detail. -
T3 Ss20 Lingerie
Collection 2020 Spring/Summer T3 ColorRange Therapy Floral It’s time to put an end to gloominess and shout out our desire to be cheerful! And what says cheerful more than flowers? We are enchanted with the colours, scents, and perfection of flowers. They are an unending source of inspiration in all fields. In this time where society is re-centering on nature in the quest for well-being, offering flowers means offering a bit of happiness. Aubade offers you a collection entirely dedicated to flowers with printed lines of soft, sensual, modernity to help add to the happiness of all women. Delivery schedule November 2019 PB Romance d’Été PB Romance d’Été PH La Belle Étoile PH La Belle Étoile PIVOINE PRINTEMPS ONYX GARANCE T3 T3 T3 T3 OC The Bow Collection MS Soie d’Amour MS Soie d’Amour WHITE DAHLIA BLOND T3 T3 T3 P0 Boite à Désir OF Au Bal de Flore Nuit Précieuse BLACK BLACK T3 T3 XB AuBADe MEN XB AuBADe MEN XB AuBADe MEN DUO CAMOUFLAGE / UNI MARINE DUO PRAIRIE / UNI GRIS CHINÉ DUO RÉGLISSE / UNI KAKI T3 T3 T3 XB AuBADe MEN XB AuBADe MEN XB AuBADe MEN XB AuBADe MEN XB AuBADe MEN CLIN D’ŒIL CONSTELLATION KAMASUTRA MENOTTES PARLEZ-VOUS AUBADE? T3 T3 T3 T3 T3 Spring/Summer 2020 January 2020 February 2020 March 2020 PA Reine des Prés PY Bahia & Moi ND Soleil Nocturne RÉGLISSE WHITE OPALE T3 T4 T4 PA Reine des Prés PY-1 Bahia & Moi JASMIN PRAIRIE T3 T4 PF Fleur de Passion AMARYLLIS T4 PC Jardin Éphémère MC Femme Aubade BLACK OPALE T3 T4 PF Fleur de Passion BLACK T4 HG L’Odalisque OG Danse des Sens GENTIANE OPALE T3 T4 Romance PB d’Été Parlez-vous -
02632 ESCANTE COLLECTION 14.Indd
The 2014 Lingerie Collection is one of intricate details and an ode to Escante’s classics. Lace, beading, lattice, jewels, and innovative styles are what made Escante what it is today and this catalog highlights those wonderful details. In order to provide our customer with the absolute best product, we went to the drawing boards and realized going back to the basics and expanding on what we do best was the key. Along with wonderful styles we now have tools within this catalog to help our custom- ers. A tear sheet index will help you identify 02 our new styles, they have all been highlighted in pink. A listing of our terms,size chart and as always our wonderful. Sales Representatives listing are located in the back of this catalog. We hope you enjoy -Team Escante 32507 Chemise Black/Teal, White/Blue Swiss dot and lace chemise with satin cups, diamond cut flutter hemline, adjustable straps and mesh cotton crotch g-string. Also available in White/Blue, see page 24. Available in queen size pg 102. | S-M-L 03 Ethereal Affair 24490H 53015 Teddiette w/Hose Cami Set Black/Teal, White/Blue Black/Teal, White/Blue Swiss dot and lace teddiette with satin cups, flutter trim, Swiss dot and lace cami set with adjustable racer back and cotton crotch t-back g-string. Adjustable straps and straps, satin cups and flutter detailing. Matching open garters and black hose. Also available in White/Blue, crotch g-string. Also available in White/Blue, see page 25. | S-M-L see page 25. -
Los Angeles Fashion Week: on with the Shows by Andrew Asch Retail Editor
NEWSPAPER 2ND CLASS $2.99 VOLUME 70, NUMBER 11 March 7–13, 2014 THE VOICE OF THE INDUSTRY FOR 69 YEARS Los Angeles Fashion Week: On With the Shows By Andrew Asch Retail Editor Designers from across Los Angeles and around the world are preparing to show their Fall 2014 collections at the upcoming Los Angeles Fashion Week. When they ar- rive for the March 9–19 events, they will be greeted by a lot of changes in a fashion week that seems to be perpetu- ally under construction. This season, veteran fashion-week producers have scaled back their productions or bowed out all together. Others are trying stepping into the ring with new events. Style Fashion Week, the LAFW producer with the larg- est slate of designers, showing with more than 29 runway shows, will return to the LA Live compound in downtown Los Angeles March 9–13. Highlights from Style Fashion Week will be shows from the quirky, celebrated veteran designer Betsey Johnson to Los Angeles–based Maggie Barry, who designs costumes for per- formers Lady Gaga, Katy Perry and David Lee Roth. Barry will be showing her streetwear collection. Also producing CHRISTOPHER POLK/GETY IMAGES ➥ LAFW page 16 HOLLYWOOD STYLE: Before Lupita Nyong’o received the Academy Award for best supporting actress for her performance in “12 Years a Slave” on March 2 at the Dolby Theater in Hollywood, the actress won the red carpet with her pastel-blue Prada gown. Container Shipping Stars Turn Out to Celebrate Catherine Prices to Remain Low Martin and Rodeo’s Walk of Style Until at Least 2016 By Andrew Asch Retail Editor the power went out in the By Deborah Belgum Senior Editor ritzy neighborhood around the Nothing could stop the induction ceremony for costume Greystone.