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Pressemitteilung Pressemitteilung Der neue interaktive Film von Intel und Toshiba „The Power Inside“ setzt Maßstäbe im Bereich Markeninhalte Die erste Folge des interaktiven Films wird am 15. August online gezeigt, weitere Folgen werden in den darauffolgenden sechs Wochen zu sehen sein. In den Hauptrollen sind Harvey Keitel, Craig Roberts, Analeigh Tipton, Reid Ewing und Zack Pearlman zu sehen. Regie führen Will Speck und Josh Gordon. Will Speck und Josh Gordon („Die Eisprinzen“ und „Umständlich verliebt“) spielen die Filmstars Harvey Keitel („Reservoir Dogs-Wilde Hunde“), Craig Roberts („Submarine“), AnaleighTipton („Crazy, Stupid, Love“), Reid Ewing („Modern Family“) und Zack Pearlman („The Inbetweeners“) die Hauptrollen. The Power Inside“: Interaktiver Film mit Hollywood-Größen „The Power Inside“ ist ein Filmexperiment auf Blockbuster-Niveau im Bereich des Social Entertainments, an dem die führenden Köpfe Hollywoods, modernste Technik und die sozialen Medien mitwirken. 2013 ist bereits das dritte Jahr, in dem Intel und Toshiba in Zusammenarbeit mit preisgekrönten Regisseuren einen Film in Hollywood-Qualität produzieren. Das Projekt von 2012, „The Beauty Inside“, wurde dieses Jahr mit einem „Daytime Emmy Award“ für „Outstanding New Approach to Daytime Programming“ ausgezeichnet. „Die Art, wie Filme gedreht und Zuschauer in Unterhaltungsinhalte einbezogen werden, entwickelt sich stetig weiter“, erklärt Will Speck, der mit seinem Kollegen Josh Gordon Regie führt. „Interaktive Filme geben uns die Möglichkeit, Geschichten auf eine ganz neue Weise zu erzählen, da die Zuschauer aktiv mitwirken können“, fügt er hinzu. Co-Regisseur Josh Gordon ergänzt: „Durch dieses Projekt erhalten wir die Chance, mit Talenten aus allen Bereichen der Unterhaltungsindustrie, der Technologie und der Werbebranche zu arbeiten – eine bahnbrechende Neuerung in der Welt des Films. Es ist sehr spannend, diese neue Idee umsetzen zu dürfen und Zuschauern die Möglichkeit zu geben, an der Entwicklung des Inhalts mitzuarbeiten.“ Pressemitteilung Die Handlung Der Film handelt von einer Invasion durch Aliens mit Schnurrbärten bzw. Monobrauen, die sich unter den Nasen und über den Augen von Menschen auf der ganzen Welt breitmachen. Hauptfigur ist Neil, der mit Hilfe seiner Freunde und modernster Technik seine innere Stärke erkennt, mit der er die schnurrbärtigen und monobrauigen Eindringlinge (Uricks) vernichten kann. Mit Intel Technologie ausgestattete Toshiba Ultrabooks™ spielen eine wichtige Rolle in Neils Reise zur Selbsterkenntnis. Zuschauer auf der ganzen Welt können sich auf www.thepowerinside.com oder www.Facebook.com/insidefilms den Trailer anschauen und sich für eine Filmrolle bewerben. Wer zu den Uricks gehören und eventuell im Film zu sehen sein möchte, lädt auf der Facebook-Seite* einfach ein Foto von seiner Webcam hoch. Die Gesichtserkennungssoftware fügt automatisch einen Schnauzer oder eine Monobraue hinzu. Wer lieber auf Seite der „Guardians“ kämpfen möchte, lädt ein Video hoch, in dem er sich einen Schnurrbart entfernt. Eine Auswahl dieser Fotos und Videos wird in einer der Folgen des interaktiven Films zu sehen sein. Der Darsteller des Neil ermutigt die Zuschauer auf der Facebook-Seite von „The Power Inside“ zum Mitmachen. Die erste Folge wird weltweit am 15. August online zu sehen sein. „Bei unserem ersten interaktiven Film steckte das Konzept von ‚Branded Entertainment‘ noch in den Kinderschuhen. Mehrere zehn Millionen Zuschauer nahmen diesen neuartigen und auffälligen Film begeistert an und der Höhepunkt war die Auszeichnung mit dem ‚Daytime Emmy Award‘ in diesem Jahr“, freut sich Johan Jervoe, Vizepräsident Partner Marketing bei Intel. „Wir setzen zudem weiterhin neue Maßstäbe durch die Zusammenarbeit mit gefeierten Stars aus Hollywood und durch das Experimentieren mit neuen sozialen Tools, die unseren Fans weltweit ein gleichbleibend aufregendes Erlebnis garantieren.“ „Innovationen stehen für Toshiba stets im Vordergrund – nicht nur im Bereich Mobile Computing. Das Medium des interaktiven Films unterstreicht diese Maxime und wir freuen uns, nun ein weiteres Mal gemeinsam mit Intel einen interaktiven Film umzusetzen“, sagt Gerd Holl, General Manager Digital Products and Services, Central Europe, Toshiba Europe GmbH. „Ziel ist es, neueste Technologien sowie das Thema Mobile Computing im Film sichtbar zu machen, unsere Kunden zu inspirieren, die Kreativität der Fans des interaktiven Films zu fördern und in diesem Medium die neuesten Entwicklungen in der Computer-Branche voranzutreiben.“ Die Presseinformation finden Sie zudem unter: http://de.press.toshiba.eu/de/lists/pr_list_press_releases Pressemitteilung Weitere Infos unter: www.thepowerinside.com http://www.intel.com/content/www/us/en/sponsors-of-tomorrow/ultrabook.html . Alle anderen hier erwähnten Marken sind das Eigentum der jeweiligen Besitzer. Änderungen von Produktspezifikationen und Konfigurationen sowie Verfügbarkeit vorbehalten. Abweichungen des Produktdesigns und der Produktmerkmale sowie Abweichungen von den dargestellten Farben sind möglich. Irrtum vorbehalten. Über die Toshiba Europe GmbH Die Toshiba Europe GmbH (TEG) ist ein Tochterunternehmen der Toshiba Corporation, Tokio, eines global agierenden Konzerns, der auf eine mehr als 130 Jahre währende Geschichte zurückblicken kann. Toshiba ist einer der größten IT- und Elektronik-Konzerne der Welt und ein führendes Unternehmen im Bereich der Hochtechnologie. Die TEG mit ihrer Zentrale in Neuss, Deutschland, umfasst die Geschäftsbereiche: Digital Products & Services, Speichermedien und Electronic Systems Operations. Zu den Produkten der unterschiedlichen Geschäftsbereiche zählen Highend-Notebooks und andere mobile Produkte und Lösungen, Festplatten, DVD-/Blu-ray™-Player, LCD-/LED-Fernseher. Seit 2010 koordiniert die Toshiba Europe GmbH auch den Vertrieb von LED-Lampen und -Leuchten für Deutschland, Österreich und die Schweiz. Die Toshiba Corporation wurde 1875 gegründet und umfasst heute ein globales Netzwerk aus mehr als 590 Unternehmen mit 206.000 Mitarbeitern und einem jährlichen Umsatz von über 61 Milliarden US-Dollar (31.03.2013). Weitere Informationen über die Digital Products & Services von Toshiba sind unter www.toshiba.de erhältlich. Über Intel Intel (NASDAQ: INTC), das weltweit führende Unternehmen in der Halbleiterinnovation, entwickelt und produziert die grundlegende Technik für die Computerprodukte unserer Welt. Weitere Informationen über Intel finden Sie unter http://www.intel.de/newsroom und http://blogs.intel.com . Pressemitteilung ..
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