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Pesquisa De Mercado - PMR Pesquisa de Mercado - PMR Discriminação O mercado moveleiro na Eslovênia Número de série 0395/0001/2012 Posto/SECOM Secom Liubliana Data de preenchimento 28/02/2012 9401.4 - Assentos transformáveis em camas, exceto material de acampamento ou de jardim. 9401.5 - Assentos de ratã, vime, bambu ou matérias semelhantes. 9401.6 - Outros assentos, com armação de madeira. Código NCM 9401.7 - Outros assentos, com armação de metal. 9403.2 - Outros móveis de metal. 9403.6 - Outros móveis de madeira. 9403.7 - Móveis de plásticos. 9403.8 - Móveis de outras matérias, incluídos o ratã, vime, bambu ou matérias semelhantes. Descrição do produto Móveis Limite de validade 28/02/2014 País importador Eslovênia Observações Responsável pela elaboração Jean Ebling Função/Cargo AA Telefone +386 1 2442400 Fax +386 1 2442420 E-mail [email protected] Nome do arquivo PMR0395000112.pdf Aprovado por Secretário André Makarenko Market research for furniture in Slovenia Ministry of Foreign Affairs – MRE Trade and Investment Promotion Office - DPR Trade Information Division - DIC Market research – PMR Date of conclusion: 28.02.2012 2 2. IDENTIFICATION 2.1 Name of the country and indication of the researched area BASIC DATA Official name Republic of Slovenia Form of state Democratic parliamentary republic Area 20,273 sq. km Capital Ljubljana Population (2011) 2,051,700 Language Slovenian National currency euro (EUR) GDP Growth (Q2 2011/2010) 0.90% GDP per capita (2010) €17.60 Public debt (2010) 38% GDP Annual inflation (August 2011/2010) 0.90% Basic interest rate (2011) 0.1% monthly; 1.22% yearly Number of enterprises (2010) 180,501 Export of goods (2010) €18,219.200,000 Germany, Italy, France, Austria, Main destinations of exports Croatia Imports of goods (2010) €19,609,000 Germany, Italy, Austria, France, Main origins of imports (2010) Croatia Unemployment rate - ILO (July 2011) 8.40% Net monthly earnings (June 2011) €985.98 Gross monthly earnings (June 2011) €1,520.92 Foreigners, residents of Slovenia (2011) 82,746 Embassy in charge of the research: Embassy of the Federative Republic of Brazil in Ljubljana Kongresni trg 3 1000 Ljubljana E-mail: [email protected] Head of the Trade Promotion Sector: Secretary André Makarenko 3 3. PROFILE OF THE DOMESTIC PRODUCTION Slovenia has enjoyed a very successful economic development in the last decade. Slovenia’s GDP per capita is substantially higher than that of the other new European Union member states and comes in at 91% of the average per capita GDP of the EU-27, expressed in purchasing power parity terms. This puts Slovenia in 16 th place in the EU. In recent years the structure of the Slovenian economy has changed in favour of an expanding services sector, while in some manufacturing sectors production has dropped. Concerning the economic structure, the biggest part in added value is represented by services, accounting for almost 65% of GDP. On the other hand, the still relatively high GDP rate is attributed to the manufacturing sector, which including construction accounts for 34%, with the most important being manufacturing at 22%. The share of agriculture as a source of GDP declined to 2% in 2009. The structural change seen in the services indicates the ever stronger importance of knowledge-based services. Services such as telecommunications, business, financial and real-estate have been the fastest growing services market in the last few years in Slovenia. In the manufacturing sector, technology-intensive production activities are becoming more significant, although some labour-intensive branches are still very important for the economy in terms of the number of people they employ. The shares of chemical, electric equipment, machinery and transport industries have risen to 45% of added value in the manufacturing sector. Together with the metal products industry, these activities represent the five most prominent activities of the Slovenian manufacturing sector. Among other less technology-intensive industries, fast growth has been achieved in the last few years in the production of energy fuels, metal production and rubber manufacturing. 3.1 Regional and local distribution of production In 2010, company Lesnina, d.o.o., had almost a 50% share in the market and has been the leading company in the last 5 years on the Slovenian market. The second most important company is Maros, d.o.o., which had a 3.2% market share in 2010. Other companies, which are presented in the tables, have less than 3% of the market share. Revenue of the companies in the activity "Retail sales in specialized shops with furniture, lighting equipment and other assorted household objects" in 2010. 4 Source: BIZI.si, 2010 LESNINA, d.o.o. (items are from TSmedia balance) Year Rank Revenue Revenues activities No. operators in the business Share 2010 1 75,329,571.00 151,882,686.00 203 49.60 2009 1 84,159,407.00 261,913,239.00 202 32.13 2008 1 98,554,606.00 299,534,904.00 195 32.90 2007 1 94,114,917.00 229,260,848.00 196 41.05 2006 1 84,628,939.00 209,538,430.00 181 40.39 OBI d.o.o. (items are from TSmedia balance) Year Rank Revenue Revenues activities No. operators in the business Share 2009 2 56,101,206.00 261,913,239.00 202 21.42 2008 2 54,106,004.00 299,534,904.00 195 18.06 RUTAR MARKETING, d.o.o. (items are from TSmedia balance) Year Rank Revenue Revenues activities No. operators in the business Share 2009 3 42,112,853.00 261,913,239.00 202 16.08 2008 3 52,055,976,00 299,534,904.00 195 17.38 2007 2 47,764,985,00 229,260,848.00 196 20.83 2006 2 37,682,707,00 209,538,430.00 181 17.98 MAROS, d.o.o. (items are from TSmedia balance) Year Rank Revenue Revenues activities No. operators in the business Share 5 2010 2 4,872,964,00 151,882,686.00 203 3.21 2009 4 5,065,421,00 261,913,239.00 202 1.93 2008 4 7,493,706,00 299,534,904.00 195 2.50 2007 3 8,486,915,00 229,260,848.00 196 3.70 2006 3 22,150,501,00 209,538,430.00 181 10.57 Net revenue from sales of domestic products Source: GVIN, Net revenue from sales, 2010 Yellow line – LESNINA Green line – OBI Red line – RUTAR MARKETING Blue line – MAROS 3.2 Productive structure Lesnina d.o.o., is a large company which has between 250 and 499 employees. The share capital in 2010 was about €28,705,000. They offer customer advice in their shops or send experts to their customers’ homes to draw out plans for furniture according to the layout of the homes. Lesnina customers can pay by instalments; the company delivers and installs its products within the agreed time at their customers’ homes. Lesnina’s joint stock in 2007 reached €62,729 value added per employee. Their offer includes bedrooms, kitchens and dining rooms, living rooms, a special programme for younger generations (bedrooms for children), a number of smaller pieces of furniture and hallways. They also provide accompanying programmes, which include home textiles, carpets, lamps and other household things, which customers can use in addition to furniture. 6 Lesnina: Forecast and actual share capital of the year from 2009 to 2011 Source: GVIN.COM, 2010 Columns: Forecast and Actual Obi d.o.o., an Austrian company, is also a large company with employees ranging between 250 and 499. The share capital in 2010 was about €57,520.000. The company has been present in Slovenia from 1998 with 7 stores. They offer a large variety of equipment, including furniture. Their services have a 5-year warranty, a price guarantee, gift certificates, delivery of supplies, and "do it yourself" advice tips. Obi: Forecast and actual share capital of the years from 2009 to 2011 Source: GVIN.COM, 2010 Columns: Forecast and Actual Rutar marketing d.o.o., a large company whose share capital in 2010 was about €12,509,000. They offer customer advice and planning, installation and delivery of furniture, customer credit and custom-made furniture. Their offer includes suites, living rooms, offices, kitchens, nurseries, fine furniture, dining rooms, bedrooms, beds, flooring. Maros d.o.o., is a small company (between 20 and 49 employees). The share capital in 2010 was about €6,835,000. They offer living rooms, kitchens, dining rooms, bedrooms, hallways, children's rooms, home offices and garden furniture. They also represent numerous famous brands. They are renowned for building high quality furniture, a free professional survey and 7 home visit from an architect, expert advice, timely delivery and perfect fitting, information in the field of maintenance and cleaning of the interior design and a warranty. Maros: Forecast and actual share capital of the years from 2009 to 2011 Source: GVIN.COM, 2010 Columns: Forecast and Actual Share capital in four companies which have the biggest market share Yellow line – LESNINA Green line – OBI Red line – RUTAR MARKETING Blue line – MAROS 3.3 Tax structure The standard rate of value added tax in Slovenia is 20 per cent. There is a reduced rate of 8.5 per cent for some products and services. Tax is applied on CIF (Cost, Insurance and Freight) + duty. Slovenian Value Added Tax • The standard rate of VAT in Slovenia is 20%. There is a reduced rate of 8.5%. • Exports from Slovenia are not subject to VAT. 8 • Any business with a turnover in excess of €25,000 in the last 12 months is obligated to register with the VAT authorities.
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