March 2021 | Volume 30 Issue 03

HALIFAX CHAMBER OF COMMERCE | MARCH 2021 | VOLUME 30 ISSUE 03

THE URBAN WILDLAND BLUE MOUNTAIN Keeping Halifax wild Pg 13

NUANCES IN BUSINESS INTERNATIONAL LOOKING AHEAD AT Looking at business resilience WOMEN'S DAY VOGUE OPTICAL in a pandemic Celebrating women in podcasting Offering unique value Pg 16 Pg 21 Pg 26 AFFINITY PARTNERS As a member of the Chamber you gain access to many benefit programs that can save you or your company money. You can recover the cost of your membership many times over just by taking advantage of these money and time saving benefits from our Affinity Partners. Find out more here. TABLE OF CONTENTS: We started out of the ashes of the dot-com crash in 2000, unsure if there was a business to be had, or whether it was even 04 Events & Policy possible to survive in Nova Scotia, let alone thrive.” 05 President’s message — Mike Johnston, President & CEO, REDspace 25 06 New & Noted 09 Members in the News COVER STORY: 13 The Urban Wildland Blue Mountain Keeping Halifax wild 15 NovaScotian Crystal Tribute 16 Nuances in business A look at business resilience

NUANCES IN 16 21 BUSINESS Board of Directors – Officers Volume 30 • Issue 03 21 Special Feature Gavin MacDonald, Cox & Palmer, Chair Mark Sidebottom, Nova Scotia Power, Vice-Chair Business Voice is published 11 times a year for members Margaret Chapman, Narrative Research, Past Chair of the Halifax Chamber of Commerce and Metro Halifax’s IWD: Women in podcasting Richard Butts, Clayton Developments Limited business community. Views expressed in Business Voice Faten Alshazly, WeUsThem are those of the contributors and individual members, Roger Boutilier, Nova Scotia Association of REALTORS and are not necessarily endorsed by, or are a policy of, 26 Profiles: Directors the Halifax Chamber of Commerce. Stefanie MacDonald, Halifax Paper Hearts No part of this publication may be reproduced without REDspace: Celebrating 20 years Michele Peveril, Halifax Port Authority written consent of the publisher. While every effort has been Brad Proctor, McInnes Cooper made to ensure accuracy, the publisher cannot be held Captain D.E. Mazur, Maritime Forces Atlantic responsible for any errors or omissions that may occur. Looking ahead at Vogue Optical Caroline Wolfe Stewart, Nova Scotia College of Nursing Please address editorial enquiries Andrew de Freitas, Canadian National Railway and changes to information to: Christopher Googoo, Ulnooweg Halifax Chamber of Commerce 30 Trends Hon. Joanne Bernard, Easter Seals Nova Scotia 100-32 Akerley Boulevard David Rideout, MetroWorks Dartmouth, Nova Scotia B3B 1N1 Work life balance? How about Martha Casey, VOLTA Tel: 902-468-7111 Karim George, InTouch Communications Fax: 902-468-7333 work life sway? Ann Divine, Ashanti Leadership [email protected] Chris Cowper-Smith, Spring Loaded Technology www.halifaxchamber.com Professionals upskilling to stay Chamber Staff relevant Patrick Sullivan, President and CEO Becky Davison, Vice President, Marketing Cover photo credit: Corey Isenor In a negotiation, those who Kent Roberts, Vice President, Policy Sandra White, Director of Finance and Administration offer first win Emma Menchefski, Communications Manager Mina Atia, Communications Coordinator 34 Working for you Untangling workplace conflicts 35 Thank you to our webinar speakers

3 BUSINESS VOICE – MARCH 2021 EVENTS & POLICY

For a full and up-to-date list of Chamber events, please visit CHAMBER EVENTS halifaxchamber.com/events

Contact [email protected] for sponsorship opportunities WEBINARS

Building Resilience and Chamber 101 CHAMBER MASTERCLASS: Confidence in Canada’s with Patti Dow, Finding Your Dream Customers Financial System Member Services Specialist Online

March 11 10:00 AM - 11:00 AM March 17 March 19 REGISTER HERE 12:00 PM - 1:00 PM 12:00 PM - 1:15 PM REGISTER HERE REGISTER HERE

VIRTUAL EVENTS

BUSINESS SUPPORT SERIES: 2021 HALIFAX Cindy's Benefits New forms from CRA - How Will Meeting This Affect your Tax Return? BUSINESS

March 23 AWARDS March 26 10:00 AM - 11:00 AM FREE! 10:00 AM - 11:00 AM REGISTER HERE March 25 REGISTER HERE 5:00 PM - 9:30 PM REGISTER HERE

For more info on Chamber policy and advocacy work, please visit POLICY & ADVOCACY halifaxchamber.com/advocacy

Thoughtful Thursdays Over the past eleven months, the Halifax Chamber has been working diligently to ensure our members are up-to-date and aware of the programs, services, and announcements that could impact their business. We have also spent countless hours chatting with members, producing relevant webinar material, and advocating the government for increased supports and common-sense policies. While there is still much work to be done as we begin recovery, we thought this might be a great time to introduce a new series to the Chamber's LinkedIn page: Thoughtful Thursdays.

Our advocacy work is often quite specific, focusing on issues like taxes, transit, and red tape. But now we are providing another platform for more open discussions on trending issues, current events, and business ideas. Check back on Thursdays for a new piece once a month and leave us a comment or send us a message. We would love to get a conversation going in hopes of inspiring a more thoughtful Thursday.

This month's piece is on Affordable Housing. Read here and let us know your thoughts in the comments!

4 BUSINESS VOICE – MARCH 2021 PRESIDENT’S MESSAGE International Women's Day Reflecting on how far we've come and how far we have to go @prezhfxchamber

And for women entrepreneurs, they lack One of the potential candidates said the access to capital. The pandemic amplified $60,000 entry fee was a barrier for her. these structural barriers. And I imagine others felt this way as well!

Black, indigenous and immigrant women, These structural issues need to be women with disabilities and women addressed at the root: we need more in the LGBTQ2S+ community are all women in government leadership roles. impacted by these barriers even more. We need more women making decisions.

We did see some positive news this year We’ve done the studies; we’ve seen how like the first woman mayor in the Cape to address the inequalities. It’s time to get Breton Regional Municipality, Amanda to work. PATRICK SULLIVAN McDougall, and gender parity on the PRESIDENT & CEO Halifax council. Celebrate International Women’s Day this year by supporting women in business, t’s hard to believe we’ve been in this We also elected our first Black woman on donating to not-for-profits that support pandemic for one full year. It was council, Iona Stoddard, for District 12 in women, and by educating yourself and Imid-March 2020 when Prime Minister our 200-year history as a city. others on the inequalities that still need Trudeau asked Canadians to ‘stay home’. addressing. Since then, the world has adapted to This is a huge milestone, and we are so Zoom meetings, virtual workouts and proud of Amanda, Iona and the rest of the Enjoy reading this issue and especially mask-wearing. councillors, but this just proves how far the IWD: Women in podcasting story we have to go. about women entrepreneurs in Halifax. With the arrival of vaccines, there’s a hopeful feeling in the air in Halifax. There were no women in the Nova Scotia We’ve stayed the course for so long, but leadership race. people are still kind, still generous and still respectful.

We know it’s been a long year on Zoom, but Nova Scotians know the more we work together to stay safe, the sooner we can get back to meeting and being together in person.

And the sooner we can start tearing down the inequalities highlighted by the pandemic.

It’s no secret––COVID affected women significantly more. After hosting Wonder Women last month and with International Women’s Day happening on March 8, I wanted to reflect on how far we have to go for equity in Canada.

Women find themselves in industries greatly restricted by the pandemic such as the service industry and the self-employed.

Women are still the primary caregivers for children and elderly parents. Several Canadian studies last year showed women still do most of the housework, and it actually increased during COVID.

They manage the unpaid work.

5 BUSINESS VOICE – MARCH 2021 NEWSMAKERS NEW & NOTED We welcome our new Chamber members

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6 BUSINESS VOICE – MARCH 2021 NEWSMAKERS [email protected] DILIGENT ESTIMATING FDG-CONSULTING LTD. cdene.ns.ca CONSULTING BUSINESS & PROF. SERVICES - Bus. FDG-Consulting Ltd. is a highly-or- Daniel Arsenault Service Centres ganized and customer success-driven Halifax, NS company managed by an entrepreneur (782) 414-1097 DELMON GARDENS INC. with an engineering degree, with over 20 [email protected] years of international expertise (Europe/ Delmon Gardens Inc. is specialized in REAL ESTATE/CONSTRUCTION - NAM) in complex projects in various international trading, export, import, Builders Commercial industries such as Automotive, Marine and commercial representation, located & Offshore, Industrial Equipment. Eager in Halifax, Nova Scotia in Canada. DRS PIVOTAL POWER to create customer success utilizing Delmon Gardens Inc. was founded In business for over 40 years, DRS defining the most efficient Product by Matooq Alyagoob in 2019 when he Pivotal Power is a world leader in the Lifecycle Management and digital exported the first container of Canadian design and manufacture of high reli- processes and strategies, track prog- natural honey to Saudi Arabia. Since ability power conversion equipment for ress against goals, manage execution then, we are expanding our capacity defense customers worldwide. projects, and manage execution projects for exporting foodstuffs to serve our Located in Atlantic Acres Business goals. The ability to quickly understand global customers especially in the GCC Park, DRS Pivotal Power is part of the the complicated company and customer countries. Leonardo DRS family based out of situation as well in a large organization, Matooq Alyagoob Arlington, Virginia. their challenges, and deliver a sustain- Halifax, NS Ryan Daye able resolution. As well, we provide (437) 999-7824 150 Bluewater Rd Virtual Reality in-person meeting [email protected] Bedford, NS solutions concerning high efficient BUSINESS & PROF. SERVICES - [email protected] and environmentally friendly global Import/Export/Trading pivotalpower.com collaboration. INDUSTRIAL & MANUFACTURING - Heiko Oldendorf Manufacture/Process Suite 200 - 375 Water Street Vancouver, BC (604) 398-3626 [email protected] fdg-consulting.ca BUSINESS & PROF. SERVICES - Consulting (General)

HEADLINE PROMOTIONAL PRODUCTS Headline Promotional Products helps increase your brand recognition with promotional goods. Offering unmatched customer service, excep- tional product knowledge and innovative client solutions. Specializing in custom screen printing, embroidery and promotional products. Serviced locally in Halifax. Kelly O'Sullivan 6375 Bayne Street Halifax, NS (902) 329-6125 kelly.osullivan@headlinepromotions.ca headlinepromotions.ca ADVERTISING, PR & MEDIA - Promotional Products

7 BUSINESS VOICE – MARCH 2021 NEWSMAKERS

JOSTENS MARITIMES PRIME STRENGTH CLUB 229 Amesbury Gate Bedford, NS Prime Strength Club is more than just a Jordan Lorette (902) 221-2024 Mineville, NS gym, it is a community of people all with [email protected] (506) 461-6569 one common goal... to get stronger, both the7virtues.com [email protected] physically and mentally. We specialize BUSINESS & PROF. SERVICES - jostensmaritimes.ca in strength sports, including Olympic Import/Export/Trading SHOPPING & SPECIALTY RETAIL - Lifting, Powerlifting and Strongman. Retail (General) Come try something different today! THE UNITY VALUES Dave Prime FOUNDATION LAKE CITY CIDER 590 Portland St The Unity Values Foundation is a charity A Taproom and retail shop located in Dartmouth, NS whose goal is to help other charities Downtown Dartmouth that celebrates (902) 223-4911 create impact. Unity has both state-of- Nova Scotian cider made from 100% [email protected] the-art campaigning, technology and NS apples. 8 rotating taps celebrate primestrengthclub.com the ability to help businesses connect the flavours of NS and beyond pushing SPORTS & RECREATION - with the values of their customers innovation and collaboration to create Recreation/Sports/Fitness though loyalty integrations and every- the most dynamic ciders in NS. day giving. Unity is a must see for every Poet Comeau RISHABH ARORA - MASTER OF ENTREPRENEURSHIP, SMU organization. 35 Portland St Unit 2 Stephen Skinner Dartmouth, NS Rishabh Arora Halifax, NS (902) 403-2953 Halifax, NS (902) 456-8628 [email protected] (902) 989-0192 [email protected] lakecitycider.ca [email protected] theunityvaluesfoundation.com RESTAURANTS, FOOD & OTHER - Student Member NOT-FOR-PROFIT GROUPS - BEVERAGE - Brewery SOUTHLAND TRANSPORTATION Fundraising NEAT LAWN CARE & LTD. VROOMCREW MOBILE CAR LANDSCAPING SOUTHLAND Transportation Ltd. is SERVICES INC. Chris Little committed to safety and service in the Vroom Crew is a mobile auto detailing Halifax, NS people transportation business. company that brings the service to (902) 403-1408 Coady MacNeil you at your home, work, apartment, or [email protected] 11 Frazee Ave parking garage. Our customer-friendly neatlawn.ca Dartmouth, NS HOME & GARDEN - Landscaping/ (902) 802-9506 booking platform provides an effort- Lawn Care [email protected] less experience from booking through southland.ca payment. PAUL SKERRY ARCHITECTS TRANSPORTATION - Freight/Moving Quinton Gorman Halifax, NS Paul Skerry TAY-DOM IMPORT/EXPORTS (902) 394-1378 Halifax, NS [email protected] (902) 455-4361 Donovon Collie vroomcrew.com Halifax, NS [email protected] TRANSPORTATION - Automotive (902) 402-5804 BUSINESS & PROF. SERVICES – Cleaning/Detailing Architecture [email protected] BUSINESS & PROF. SERVICES - WORK GLOBAL CANADA INC. PITA PIT DARTMOUTH Import/Export/Trading Wanda Young Dwayne Robichaud THE 7 VIRTUES BEAUTY INC. 69 Elizabeth Ave 15 Cuddy Lane St. John's, NL Dartmouth, NS The 7 Virtues is a social enterprise (709) 700-1983 (902) 484-7482 founded in 2010. We source fair trade, [email protected] [email protected] natural and organic essential oils to workglobalcanada.com pitapit.ca support farmers rebuilding after war or HR, EMPLOYMENT & STAFFING - RESTAURANTS, FOOD & strife. Our peace perfumes are available Recruitment Services BEVERAGE - Restaurant exclusively at SEPHORA across the USA and Canada. Mike Velemirovich

8 BUSINESS VOICE – MARCH 2021 NEWSMAKERS MEMBERS IN THE NEWS How our members are growing Halifax

HALIFAX SEAPORT TO BEGIN NEXT STAGE OF TRANSFORMATION The Halifax Port Authority is transforming the historic Halifax Seaport District. The Seaport Farmers’ Market will be reimagined as a dynamic outdoor operation during the warmer months and a successful indoor weekend farmers’ market operating within Pavilion 22 during the winter. The building will be renamed “The PIER” at the Seaport–– short for Port Innovation, Engagement & Research––and will be transformed into a living lab for the transportation industry. It will include permanent leased storefront spaces for retail/ eateries, providing those tenants with the best of both worlds: weekday traffic from those working at the living lab and traditional weekend farmers’ MERIDIAN DLT EXPANDS GREEN ENERGY POWERED DATA NETWORKS market customers. This transition Advanced technology continues data while reducing environmental will take place this spring starting in to provide sustainable solutions to impacts. Government of Canada is mid-March. address problems faced by businesses. investing a repayable contribution of Many software applications process $363,750 to support Meridian DLT’s thousands of data transactions every work and enable growth. This funding minute, which uses a tremendous will enable Meridian to scale-up and amount of energy. To address this, increase the variety of data sharing and Meridian DLT has developed a storage services it can offer, as well as digital data sharing and storage service the speed and diversity of servers and that is powered using 100 per cent machines. This project will allow the renewable energy, offering a secure company to grow its team, market its way for businesses to share and store technology and increase revenue.

SHELTER NOVA SCOTIA ANNOUNCES NEW CHAIR

Shelter Nova Scotia is pleased to and training experience. She is announce Jamie O'Neill as the new currently a Partner with Uprise Chair of our Board of Directors. She Consulting, a Halifax-based has served on the Board for Shelter consulting firm. Jamie's previous Nova Scotia since 2015, participating board experience has included the and leading stakeholder engagement YMCA and the Halifax Chamber and fundraising initiatives. Jamie of Commerce. Shelter Nova Scotia is an experienced Human Capital supports people in times of crisis and Strategist with over 20 years of transition through residential, trustee organizational, business consultancy and outreach programs.

9 BUSINESS VOICE – MARCH 2021 NEWSMAKERS

WE NEED NATURE NOW MORE THAN EVER People across the world are redis- covering the joy of spending time in nature. But here in Nova Scotia, many of our most important natural areas, including critical habitat for endangered species, are privately owned and at risk. For 25 years, the Nova Scotia Nature Trust has protected more than 15,000 acres of ecologically significant land using a strategic, science-driven approach. But nature needs all of us to move faster and before it’s too late. So they have set an ambitious goal: to double their protected spaces to 30,000 acres––‘Twice the Wild’––by 2023.

NEW SCOTLAND CLOTHING CO. REPLANTS ROOTS IN NEW DOWNTOWN Dartmouth-based clothing company, New Scotland Company now located New Scotland Clothing Co., on the same block in Dartmouth, is moving to 17 Prince Street in the team is set to become even more Downtown Dartmouth, which has efficient and offer an easier commute always been its home. This new for their customers. Owners Kevin location allows New Scotland to and Scott Saccary hope to keep their remain in the neighbourhood, local roots firmly planted while expand its e-commerce business, expanding their global presence add office space and be closer to New through their online shopping portals. Scotland Brewery. With the entire

NEW SPCA VETERINARY HOSPITAL The new SPCA Veterinary Hospital is open and accepting patients. Families can book services including medical, surgical, wellness and preventative health care from their location in Burnside. Dr. Jacenta Snyder, Dr. Kyla Wuhr and Dr. Penelope Graben are the latest veter- inarians to join Dr. Kellie Haggett at the SPCA Veterinary Hospital. “With more than 45 years of combined com- prehensive veterinary knowledge, you can trust your pet with the SPCA Veterinary Hospital team,” said Elizabeth Murphy, CEO of the Nova Scotia SPCA. “We look forward to providing your pet with the care they need to be a healthy and happy part of your family.”

10 BUSINESS VOICE – MARCH 2021 NEWSMAKERS

JDRF LAUNCHES NEW CAMPAIGN TO ACCELERATE As 2021 marks the 100th anniversary of the discovery of insulin in Toronto, JDRF Canada, the largest charitable funder of type-1 diabetes (T1D) research, is launching its $100M Campaign to Accelerate. The goal is to defeat the T1D monster and build upon a long legacy of outstand- ing Canadian diabetes research, fast-tracking towards cures and improving the lives of those living with T1D. JDRF Canada’s $100M Campaign to Accelerate will renew hope that a cure is within reach for all Canadians living with T1D. It will achieve this through a multi-faceted DGHF WELCOMES NEW STAFF plan of attack that drives multiple We are delighted to announce that community engagement. She is an breakthrough research initiatives, Nina Brien has joined the Dartmouth active volunteer with Cystic Fibrosis such as stem-cell based therapies. General Hospital Foundation Canada, chairing Atlantic Canada’s team as our Philanthropy Officer, largest Walk to Make Cystic Fibrosis SONA WELCOMES A NEW TEAM Annual Giving. Nina is a graduate History and is also head coach of the MEMBER! of Mount Saint Vincent University Citadel High School Girls Basketball We are excited to welcome Matt and most recently worked with Team. Nina is excited to build on the Bourque to the team as SONA's the Nova Scotia Sport Hall of success of our longstanding events newest Account Executive based in Fame. She brings experience in the and has great ideas for new ones. Moncton! Matt and SONA’s values are charitable sector, event planning and Welcome to the team Nina! completely aligned. As an organization, SONA’s focus is and has always been, helping our customers. Matt has shared this same focus throughout his professional career. We are excited to support him in achieving his goal of helping more businesses understand how technology can help them, while at the same time reduce the cost of their merchant services.

SOLID STATE PHARMA WELCOMES NEW TALENT Solid State Pharma is pleased to also welcomes Adam Mowery to welcome several employees to its his new role as Administration ever-expanding team of dedicated Specialist. We continue to keep professionals! Vice President and Dr. Atlantic Canada at the forefront of Sam Tadayon, Scientists Dr. Marivel scientific innovation in the field of Samipillai, Dr. Luke Murphy, Dr. Bitu pharmaceutical development for Hurisso and Dr. Danae Guerra are years to come. Bringing innovative all recent additions to the company’s and reliable drugs to patients is our technical team. Solid State Pharma primary mission statement.

11 BUSINESS VOICE – MARCH 2021 NEWSMAKERS

GOLF FOR LUNG HEALTH BOUNTY PRINT IS NOW ROCKET As warmer days near, why not think With the merger of Bounty Print and BOUNTY PRINT AND about activities you can do to improve Taylor Printing Group, it’s time to TAYLOR PRINTING GROUP your lung health this year? Did you refresh our brand. Between our two ARE NOW know that, on average, most golf- locations, ROCKET boasts decades DIGITAL SOLUTIONS DIGITAL

| ers walk eight kilometers during an of experience that have earned us 18-hole round? That’s a lot of activity! the trust of countless businesses Getting out and walking the course and government agencies across the DIRECT MAIL

| regularly can also help strengthen lung Maritimes. Specializing in full-service function and keep your respiratory sys- commercial printing, we’re staying tem healthy. The Lung Association current and expanding our offering by of NS wants to help you with your golf embracing multichannel marketing. game, with our Links For Lungs Golf This helps us deliver a more com- Book. Featuring over 100 BOGO green prehensive service to our clients by fees, you'll be enjoying golf at 60+ fusing two strong companies into one

courses around the Maritimes AND powerful, bold brand. Guided by our PRINTING & LARGEGENERAL FORMAT helping lung health in our province. shared values, we’ll grow bigger and better together. MESSAGE 801

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The MSVU Business Administration Administration program in Human program’s major in Strategic Human Resource Management,” said Dr. Peter Resource Management has achieved Mombourquette, MSVU Business accreditation by CPHR Nova & Tourism Department Chair. Scotia––the granting body for the “Through partnerships like this one, CPHR designation. It’s a nationally we’re able to help equip Canada’s recognized level of achievement in workforce with people leaders skilled the field of Human Resources. “This in ensuring successful workplaces accreditation confirms the excep- and organizations,” said Nick Beynon, tional quality of the MSVU Business CEO, CPHR Nova Scotia.

HAPPY 75TH EASTER SEALS MONTH! Easter Seals Nova Scotia is celebrating its 75th Easter Seals Month and 19th Paper Egg Campaign this 2021! The team works towards a fully accessible and barrier-free province by providing quality programs and services for Nova Scotians living with THE YMCA RECEIVES A $1 MILLION DONATION TO SUPPORT disabilities. Whether it's creating COMMUNITY DEVELOPMENT employment opportunities, carrying out inclusive sport and recreation The YMCA of Greater Halifax/ non-profits and charities, faces chal- programs or providing funding Dartmouth has received a $1M lenges due to COVID-19 from the loss assistance for assistive devices, donation to help support its work with of donations to closures and limited Easter Seals NS’s goal is to always youth in the community. Inspired by in-person services for the community. improve the quality of life for per- the YMCA's long-standing history The YMCA expresses its gratitude to sons with disabilities. We see a world and mission to meet its community's community members like the Lavers where everyone is included. We are needs, Paul and Debbie Lavers decided whose generous donation will go a long also excited that our New Leaf Café in to invest in that mission through this way to ease the mental and societal Burnside had its second anniversary transformative gift for the YMCA. strain on vulnerable communities in January! Come visit 22 Fielding Ave, The generous donation is a great bogged down by the pandemic. Dartmouth. relief for the YMCA, which, like many

12 BUSINESS VOICE – MARCH 2021 COVER STORY

THE URBAN WILDLAND BLUE MOUNTAIN Keeping Halifax wild By Mina Atia

This project is part of our larger campaign to double the lands the Nature Trust protects across Nova Scotia by 2023." — Bonnie Sutherland, Executive Director, Nova Scotia Nature Trust

hanks to a collaborative effort 2020. As a newly protected connector wilderness and something else when you spearheaded by Nova Scotia property, it bridges the large gap and have to go and buy them,” says Mayor TNature Trust, Halifax’s value ensures more than 5,000 acres of the Mike Savage. “It’s a major commitment proposition just got a little greener. Wild Blue remains undeveloped. that we've made.”

Last year, the Nature Trust, community “This project is part of our larger “By working with Nova Scotia Trust, we groups, the municipality and the campaign to double the lands the Nature were able to leverage some money. And province agreed to purchase and protect Trust protects across Nova Scotia by I was very happy that we did it because it a large protected urban wildland only 2023,” says Bonnie Sutherland, Executive allows us to have the full area protected.” minutes away from downtown Halifax. Director of the Nova Scotia Nature Trust. The connector land used to be owned The Blue Mountain – Birch Cove Lakes “It secures the future of one of the largest by well-established businessmen Robin area is coined a natural “backyard” due expanses of urban wilderness in North Wilber and Bill Fenton, whose donation to its rich recreational opportunities America.” of the land was made through the and ecological significance. Located Government of Canada’s Ecological between Hammonds Plains, Timberlea In October 2019, Nova Scotia Nature Gifts Program. and Halifax, Blue Mountain is known Trust launched a $2.8 million campaign for its extensive forests, bogs and to Save the Wild Blue by connecting “Robin Wilber described this as being the wetlands, rocky barrens and hills, the gap. The Blue Mountain Wilderness foundation of creating our own Central sparkling rivers and three lakes. Connector then became a realized vision Park, a landmark renowned not only for after its purchase with the support of the refuge it provides within a major city First initiated by the province’s the Natural Heritage Conservation but also for its widespread usage by locals designation of two large Crown land Program, the Nova Scotia Crown Share and travellers,” says Sutherland. blocks as Wilderness Area in 2009 and Land Legacy Trust and donations from a 2015, the urban wildland used to be huge number of community groups and Since the beginning of this project, they separated at its heart by a gap of land. individual donors, plus a contribution of imagined how this land would grow and $750,000 from the City of Halifax's Park attract visitors decades from now. Wilber That 560-acre land property called the Reserve Fund. imagined Blue Mountain’s century-long Blue Mountain Wilderness Connector development turning into a large and was recently purchased in December “It's one thing to donate lands to create wild green space within our major city.

13 AERIAL PHOTO CREDIT: A FOR ADVENTURE COVER STORY

And he’s counting on generations to Blue Mountain is protected for its vast the country as well as internationally. come appreciating what the Nature Trust greenspace, as it supports Municipal was able to accomplish back in 2020. economic development strategies “Businesses like the idea that we invest in focused on promoting Halifax as a green and protect greens,” says Mayor Savage. “Most other cities in North America and inspiring place to live, work and do “We have urban wilderness areas that would kill for this opportunity,” says business. are very special and not something that Raymond Plourde, Senior Wilderness everybody has, so it’s really good for the Coordinator at the Ecology Action “In other words, it's an economic business community as it is for the entire Centre. advantage,” says Plourde. “But only if community.” we preserve and keep these large green “Not only does it provide important spaces connected. And Blue Mountain is “This isn't completely altruistic. spaces for citizens’ mental and health certainly one of them.” There are real benefits like the City of benefits, but also from an economic point Minneapolis did with preserving a lot of of view we increasingly see people are The response is echoed by Mayor Savage green infrastructure and marketing interested in moving to our beautiful who has been a full supporter of Blue itself to the rest of the US based on that,” little part of the world for the easy access Mountain all along. “The city has put says Plourde. “It's really quite remarkable to nature.” in money so that we can preserve these and the kind of thinking and action that kinds of spaces for generations to come,” Halifax would be well advised to adopt With the pandemic driving people to he says. and follow.” spend more time outdoors, nature has become an important outlet for many. “Businesses and individuals are more There are two other essential areas Having access to a naturally intact likely to move to a city where they have connected to the Halifax Public ecological environment so close to these kinds of opportunities. So it's an Greenbelt: The Purcell’s Cove home is a huge factor in our quality of economic as well as an environmental, Backlands and Sandy Lake. Both of life, and Nova Scotians should consider social and recreational asset.” which are being sought out by the themselves quite lucky – pandemic or not. Ecology Action Centre for expansion. The Halifax Chamber continues to “People have learned or realized that support sustainable initiatives to grow “You're going to continue to see us perhaps we have taken for granted, in the population of the province and the protect green space,” says Mayor Savage. the past, just how important access to city. The local business community “While we were able to develop in other nature-based parks and wilderness areas needs skilled talents to lend a hand in areas, we keep some areas undeveloped is to our mental and our physical health,” prospering our recovering economy. To for generations to come.” says Plourde. “That green infrastructure do so, businesses need to be on board in a city is as important as any other type with diverse projects that are pushing for “And I think that makes us more than of infrastructure.” the attractiveness of our communities the sum of our parts; it makes us a very and welcoming newcomers from across special community.” ■

The city has put in money so that we can preserve these kinds of spaces for generations to come." — Halifax Mayor Mike Savage

14 PHOTO CREDIT: ADAM CORNICK Our crystal presented to Queen Elizabeth II. years20 CITADEL & MARGAREE SINGLE MALT 10TH ANNIVERSARY CANADIAN SPIRIT Created Nova Scotia ASTRAL PATTERN PATTERNS SCOTCH GLASS ANNAPOLIS PATTERN Our crystal is made to be LUNA PATTERN PATTERN Open Trophy and NovaScotian Crystal It emulates the CELEBRATION PATTERN LIMITED EDITION ORNAMENTS Irish craftsmen arrive in Introduced our fi rst This popular piece While our crystal-making Created the World Junior WINDSOR PATTERN Created the Women’s used. Our 10th anniversary Inspired by the SEAFARER´S Addition of As Canada’s only makers RBC Canada Cup. BEER GLASS LUNENBURG recognized around scintillating effect Craft Certifi cation Ceremony: The cuts create their own STEMWARE TITANIC PATTERN MILLENNIUM FLUTE Started making Nova Scotia committed to distinctive patterns that First Canadian First Canadian Apprentices cements our reputation techniques are centuries Ice Hockey Trophy. Continues our tradition World Hockey Trophy. PORT GLASS was a fi ne excuse to lay timelessness of the moon, RUM GLASS second furnace to of fi ne crystal, we introduce Continues the tradition DORY the world with STEMLESS of the stellar Nine new pieces Apprentices become dazzling display of light in your Redesigned to To commemorate Halifax’s A glass to ring in the annual ornaments. preserving the integrity of promote Nova Scotia culture, Apprentices join are certifi ed as Crystal for fi nely wrought old, our modern patterns Photographed with of stylish interpretations Photographed with Designed to enhance down our tools and raise yet totally fi tting with Created The Wonder Created the A tribute to sailors, mariners increase production a pattern to honour our First Canadian Half a million Created the of creating crystal you launched. customers in more WINE GLASS constellations in a launched – most SPHERE LAMP Craftsmen, Craftsmen home and their own glow of New shapes, new sizes, popular purpose-shaped bowls. role in the ship’s story. new century. the enjoyment of port. warmth in your heart. their ancient craft. history, and geography. the Craft team. Craftsmen. functional design. break with tradition. Alexander Ovechkin. of Nova Scotia’s history. Cassie Campbell. our glasses in celebration. modern décor. Music Award. Pengrowth Cup. and rum-runners alike. capacity. country of origin. Cutting Apprentice. pieces sold. Cunard Award. can use. than 75 countries. launched. cloudless night sky. ever in one year. launched. become Master Craftsmen. pieces meet new patterns. For more than 20 years we have exemplifi ed high craft 1996 1997 1998 1999 2000 2002 2003 2004 2006 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 and Canadian excellence.

Our crystal presented to Queen Elizabeth II. years20 CITADEL & MARGAREE SINGLE MALT 10TH ANNIVERSARY CANADIAN SPIRIT Created Nova Scotia ASTRAL PATTERN PATTERNS SCOTCH GLASS ANNAPOLIS PATTERN Our crystal is made to be LUNA PATTERN PATTERN Open Trophy and NovaScotian Crystal It emulates the CELEBRATION PATTERN LIMITED EDITION ORNAMENTS Irish craftsmen arrive in Introduced our fi rst This popular piece While our crystal-making Created the World Junior WINDSOR PATTERN Created the Women’s used. Our 10th anniversary Inspired by the SEAFARER´S Addition of As Canada’s only makers RBC Canada Cup. BEER GLASS LUNENBURG recognized around scintillating effect Craft Certifi cation Ceremony: The cuts create their own STEMWARE TITANIC PATTERN MILLENNIUM FLUTE Started making Nova Scotia committed to distinctive patterns that First Canadian First Canadian Apprentices cements our reputation techniques are centuries Ice Hockey Trophy. Continues our tradition World Hockey Trophy. PORT GLASS was a fi ne excuse to lay timelessness of the moon, RUM GLASS second furnace to of fi ne crystal, we introduce Continues the tradition DORY the world with STEMLESS of the stellar Nine new pieces Apprentices become dazzling display of light in your Redesigned to To commemorate Halifax’s A glass to ring in the annual ornaments. preserving the integrity of promote Nova Scotia culture, Apprentices join are certifi ed as Crystal for fi nely wrought old, our modern patterns Photographed with of stylish interpretations Photographed with Designed to enhance down our tools and raise yet totally fi tting with Created The Wonder Created the A tribute to sailors, mariners increase production a pattern to honour our First Canadian Half a million Created the of creating crystal you launched. customers in more WINE GLASS constellations in a launched – most SPHERE LAMP Craftsmen, Craftsmen home and their own glow of New shapes, new sizes, popular purpose-shaped bowls. role in the ship’s story. new century. the enjoyment of port. warmth in your heart. their ancient craft. history, and geography. the Craft team. Craftsmen. functional design. break with tradition. Alexander Ovechkin. of Nova Scotia’s history. Cassie Campbell. our glasses in celebration. modern décor. Music Award. Pengrowth Cup. and rum-runners alike. capacity. country of origin. Cutting Apprentice. pieces sold. Cunard Award. can use. than 75 countries. launched. cloudless night sky. ever in one year. launched. become Master Craftsmen. pieces meet new patterns. For more than 20 years we have exemplifi ed high craft 1996 1997 1998 1999 2000 2002 2003 2004 2006 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 and Canadian excellence.

15 SPOTLIGHT

Nuances in business A look at business resilience in a pandemic By Mina Atia

JAMES INGRAM - JIVE PHOTOGRAPHIC PRODUCTIONS

he overused sayings of truly Canadian story. It’s a valuable one NS Crystal has been embraced “unprecedented times” and “new about respect for tradition, beauty and tremendously and thoroughly supported Tnormal” have been losing their fine craftsmanship. by many communities in Nova Scotia, impact. When it comes to the resilience Canada and the world. “We are thankful and perseverance of our local business Every piece created bears the mark of to our many loyal customers and community, however, that impact is still its maker. Its uniqueness is manifested corporate partners, here and around the making waves. every step of the way from the original world, for the tremendous outpouring design inception, to the mouth blown of support we have received,” says Last year was packed with surprises, low shape, to the hand-cut pattern. Campbell. blows and unforeseen challenges. Yet, many entrepreneurs have defied those “Our mission has been to create a brand Recently announcing the company’s odds by opening a new business during a of Canadian crystal and a story of passion permanent closure at the end of February pandemic, pushing for success, fighting and excellence,” says company owner has catapulted the number of requests for more chances or inadvertently closing Anne Campbell. and orders made by customers. They doors on a high note with an outpouring received so many, in fact, NS Crystal had of support. The NS Crystal brand embodies respect to suspend taking further orders. for the craft, its customers and team Business Voice interviewed four of the members. Using traditional tools and “We have absolutely loved being able many cream-of-the-crop establishments, techniques of European crystal makers, to create Canada’s only mouth blown, who represent the current nuances of the company’s versatile team has worked hand-cut crystal and we feel incredibly doing business. with grace under pressure since 1996. privileged to have been able to do this for and with those who share our love of this NovaScotian Crystal hand-making a “We honour tradition as we create art and craft,” says Campbell. treasured exit each piece of crystal,” says Campbell. Starting over two generations ago with “Gratitude has a strong presence in NS Crystal fostered its own tight-knit a group of master craftsmen committed our workday, and we are grateful, community, consisting of hard-working to preserving this ancient and vanishing particularly our craftsmen, to have an team members and endlessly loyal craft, NovaScotian Crystal has become a outlet for our creativity.

16 BUSINESS VOICE – MARCH 2021 SPOTLIGHT

customers and partners. The team for new businesses,” says Boosey. “Help weekends, the team has the confidence to relentlessly continued putting their talent was offered to those open before the push for other exciting offerings. and care into the work to the very last pandemic but unfortunately not much day. Meanwhile, the customers have support to those who were new.” “People are of course very cautious been lucky to secure one last NS Crystal about coming back out with the different piece. “However, the good news came at the variants of COVID-19 at the moment,” start of January when we were able to says Boosey. “But we have a 7,300 square “We couldn’t have come this far without reopen.” foot restaurant, which is great for social the many customers and partner distancing, and are very strict when it organizations that have supported us Saké’s unique experience revolves comes to our safety protocols.” along the journey,” says Campbell. “To around several offerings such as all we say thank you.” Teppanyaki, Hot Pot and À la Carte Business for Saké is growing steadily dining. Recently launching a new and since people have started to feel Saké keeping the Teppanyaki well-received Teppanyaki brunch on confident again in stepping outside and flame burning As CEO of Comvest, a real estate firm operating various restaurants throughout Halifax, Zoey Boosey spent a great deal of time and effort turning Sea Smoke Restaurant and Bar on the waterfront around and building its team. Upon being informed that the restaurant was up for sale, she decided to purchase it and not see all her time and effort go to waste.

Always wanting to own a fleet of restaurants, Boosey considered Sea Smoke to be her perfect building block for the next step: Saké Restaurant & Bar. Since her favourite cuisine is Asian, she saw it as the opportunity to offer Halifax a different and unique experience she felt the city was missing.

“We aimed for an intimate and cool vibe paired with a cherry blossom tree to give a great Asian feel to the restaurant,” says Boosey. “I had always had a vision of offering something to the people of Halifax which it hasn’t had before.”

Boasting an authentic feel, a world-class mixology and an unmatched experience, Saké celebrates Asian cuisine by embracing only the finest ingredients, experts and traditional techniques when creating its uniquely rooted yet modern dishes.

“We offer an experience to our guests like never before rather than the usual in dining of other restaurants,” says Boosey. “Unfortunately we were only open for a month before the second shutdown came and we had to close our doors for another period.”

Saké’s opening during a pandemic remains to be very challenging, in particular for a new business owner.

“There is no help out there at the moment PETER CALDER - CALDER MEDIA

17 BUSINESS VOICE – MARCH 2021 SPOTLIGHT

LUMI STUDIOS MEDIA AND PRODUCTION supporting local business. “And we would And he did. In late 2019, Herron started love for everyone to come and enjoy to build on South Park Street, got some the experience we have created,” says staff in, tested out the process and the Boosey. design, and decided to finally actualize his dream by debuting the spa on opening “Whether you are looking for the flames day of August 17, 2020. of the Teppanyaki, a cocktail like never It's just simply born before or to try one of our homemade and “Overall it's been scary but very exquisite desserts, we hope to see you from a place that I satisfying,” he says. “And ultimately I soon.” would feel comfortable don't regret it because I'm in it for the in as a man when going long haul.” The Highlander Spa goes against the grain to a traditional spa, “The best part of it is people's reaction Feel good and look sharp is not just getting services done when they come into the space and a slogan for The Highlander Spa & and taking care of connect with it.” Lounge – it’s a mantra that allowed this masculine-friendly establishment to get myself.” Designed with rich-blue walls, wooden started when weathering the unknown — Bruce Herron, finishes and a fully-stocked cozy bar in brought on by the pandemic. a ceiling-high glass windowed space, Owner, The the spa hosts a number of large pedicure It’s been more than seven years in the Highlander Spa & chairs comfortable for any body size. making for owner Bruce Herron and his Lounge vision for this spa to come to life. “It's just simply born from a place that I would feel comfortable in as a man when “My daughters just kept saying it's a great going to a traditional spa, getting services idea. Why don't you just do it; why don't done and taking care of myself,” he says. you take the leap of faith,” he says. With knowledgeable professionals

18 BUSINESS VOICE – MARCH 2021 SPOTLIGHT

on staff and an exclusive selection of Chanoey’s Pasta creating its products, The Highlander Spa & starch mark Lounge caters to the dignified relaxation Small business owners, Catherine of customers seeking a masculine Paulino and Carl Mangali saw limited atmosphere. Women are also more than options for fine food in the take-out welcome to enjoy the many treatments choices available to them. They decided and services available. to fill what they think was a gap by Once we’re a bit more specializing in pasta. “We have a large feminine clientele,” established, I'd like says Herron. “Everybody's welcome.” “We built Chanoey's Pasta because we to certainly take the want to operate a small business and His daughter is now co-managing the design and what I cater to the needs of the downtown spa since they’ve been operating six Dartmouth community,” says the days a week, and they recently started learned from going husband and wife duo. opening on Sundays. Herron is hopeful through it and expand that travellers and business professionals Serving other non-pasta options like will soon start staying at the Convention out to West Bedford .” salads, sandwiches, soup and breakfast, Centre, which is a short walk up to the — Bruce Herron, Chanoey’s creates something different spa. He believes it will probably be a large Owner, The for everyone’s taste. “We are introducing lift for the business. foods from different parts of the world Highlander Spa & especially our place of origin, the “Once we’re a bit more established, I'd Lounge Philippines.” like to certainly take the design and what I learned from going through it The restaurant’s namesake is a word play and expand out to West Bedford,” says on names, Chandler and Joey, of two of Herron. the main characters of famous tv show ‘Friends’. “We liked them so much we “As challenging as it has been, it's truly named our small business after them; been a great experience!” plus it’s unique and catchy,” they said.

LUMI STUDIOS MEDIA AND PRODUCTION

19 BUSINESS VOICE – MARCH 2021 SPOTLIGHT

CONTRIBUTED

“My husband and I have been in the food new faces every day. People are coming business for a long time now, but opening from Lower Sackville, Halifax, Bedford, our own restaurant and being in charge Enfield and sometimes New Brunswick of all the aspects of it in the middle of the just to try our pasta,” they said. “Now 95 pandemic has been a roller coaster ride,” per cent of them are regular customers.” says Catherine. My husband and I “We are thankful and humbled because Despite finding it challenging at times, they are willing to cross the bridge for the duo tries to take as many advantages have been in the food us; they are thinking about us every time of the pandemic as they can. “It caused business for a long time they want to celebrate special occasions,” us a lot of stress and uncertainties, but on says Carl. top of that we also took it as a challenge now, but opening our because if we can survive a year in the own restaurant and The duo feels the same way about the pandemic, we can survive anything after challenges facing many new businesses. this.” being in charge of all They don’t qualify for most of the the aspects of it in the government support programs since they Confessing this drive is what kept them middle of the pandemic only opened last June. However, that’s going against all odds, they give special not a roadblock they’re unwilling to get thanks to their landlord for helping has been a roller around. out especially when they first started. coaster ride.” “Because of him, we continue forward “We will hire employees in the summer with our restaurant.” — Catherine Paulino, to help us make more pastas, but we are Owner, Chanoey's certain that we want Chanoey's to stay Carl and Catherine purposely designed Pasta small and simple,” says Catherine about Chanoey’s Pasta for takeout without the future of their quaint restaurant. even thinking about the impact of the pandemic on foot traffic. “We think we “We plan to continue bringing more and hit the 'sweet spot' at that point,” they new flavours to Nova Scotia, something say. unique and tasty for everyone.”■

“It’s been almost a year now, and we see

20 BUSINESS VOICE – MARCH 2021 SPECIAL FEATURE

IWD: Women in podcasting Celebrating through conversations and new connections By Mina Atia

nternational Women's Day (IWD) Ashley Kielbratowski (FAR RIGHT) is falls on the eighth day of March, when Co-Creator and Co-Host of Rival & Queen Iwe also celebrate Women's History Podcast and Co-Founder & CGO of Harbr, a Month. It’s a day dedicated to celebrating software company in Halifax. and honouring the trailblazers and those continuing the fight for equality. These ambitious women pave the way for a new generation of leaders. Spanning across industries, disciplines and passions, they inspire us and challenge us to reflect on women’s experiences across the globe.

While radio and TV were male dominated for decades, we have ushered in a new era of podcasts where women’s voices are being amplified. Growing in popularity in most places, Halifax boasts its own tight- knit podcast community.

In celebration of IWD, three women in that community are hosting a special episode together. Titled 'The Power of Our Voices — Empowering Female Podcasters', it acknowledges women in podcasting under the theme of ‘Women in Leadership: Achieving an equal future in a COVID-19 world.’

Business Voice got in touch with them about their podcasts. They are uplifting, educational and provide a platform for unheard voices to tell stories, share lived-in experiences, start conversations and make life-long connections. “We wanted a space where we could just be ourselves and create whatever we Martina Kelades of Life out Loud, Sarah wanted.” Murphy and Ashley Kielbratowski of Harbr are all entrepreneurs with growing This was a way for us Every Thursday, the lifestyle podcasters’ and thriving businesses. Craving a mission is to elevate lives in many ways. creative outlet to stretch their skills and to connect further with The cohosts discover new topics, delve in develop, they started their own podcasts others who are doing deeper and get inspired by people from all walks of life. while holding full-time jobs. The podcasts exciting things and allowed them to become creators who share wisdom and bring on new voices inspiring us." “We love learning about the cool things to help encourage, inspire and empower — Ashley that people are doing, especially here in others. Nova Scotia,” says Kielbratowski. “This Kielbratowski, was a way for us to connect further with Women take on podcasting others who are doing exciting things and Co-Creator and inspiring us.” “Sarah and I were both interested in Co-Host, Rival & doing something that didn’t carry the Queen Podcast Podcasting has provided so many people same stress or responsibility as our work in the past decade or so with platforms did,” says Kielbratowski, Co-Creator and to find their voice and to share them with Co-Host of Rival & Queen Podcast. their communities. “We all believe there is so much value in lived experiences, and such an opportunity to learn from others,”

21 BUSINESS VOICE – MARCH 2021 SPECIAL FEATURE

says Murphy, Co-Creator and Co-Host of locally and throughout North America, Rival & Queen Podcast. and each episode is a chance for us to grow personally and as a podcast.” “Being a woman in podcast is incredible! We have learned so much, created bonds Rival & Queen fosters a safe space where with every guest,” says Kielbratowski. the cohosts, as well as their guests, are She highlights an emerging community able to use the platform for authentic in Halifax of podcaster women that is We learn so much from storytelling and personal narratives. exciting to be part of and see it grow. our collaborations “Personally, the reward is the opportunity “There is room for everyone; we all have with guests and other we’ve created to meet and spend time different visions and goals,” she says. podcasters; it leads to with really interesting people,” says “So, it’s nice to support each other and we Kielbratowski. “That has pushed us to can’t wait to see what comes next.” really deep friendships ask anyone to come on the show and the and networks where we worst they can say is no.” The significance of podcasts and can support each other." what’s next Kielbratowski and Murphy learned a — Sarah Murphy, valuable lesson about their ability to do The cohosts often joke about wanting the work behind the scenes and on the to be friends with more people. Their Co-Creator and mic. They leave the editing to Producer podcast offers them an incredible Co-Host, Rival & Marc Boudreau from BNV Media, but approach to connect with their guests on beforehand Murphy was the star behind a whole other level. Queen Podcast all the editing.

“It really creates a special community “We also value being consistent and and bond that couldn’t have been created professional,” says Kielbratowski. elsewhere,” says Kielbratowski. “Although our content is fun and relaxed, we take what we do seriously and value “We have built an incredible network people’s time and focus on making them feel prepared and comfortable for our Sarah Murphy (BOTTOM MIDDLE) is Co-Creator show.” and Co-Host of Rival & Queen Podcast and Co-Author at genderdiversitypledge.com, the There are huge benefits to listening pledge to build more diverse organizations. and learning from others’ experiences, especially when they bring up topics that may seem taboo for radio.

“One of the things that I love about The Life of Loud podcast is its focus on an often private topic like mental health,” says Murphy.

“Martina does such a great job of creating a safe space for honest conversation and it reminds me it’s good to bring those conversations up with others, which inevitably leads to really meaningful human connection.”

Podcasts have been known to expand on topics and viewpoints. This is only possible in a space where people feel safe in having conversations, are willing to listen and comfortable responding in a collaborative format--all of which leads to stronger if not better connections across the board.

“Those connections pour over into our day-to-day life,” says Murphy. “We learn so much from our collaborations with

22 BUSINESS VOICE – MARCH 2021 SPECIAL FEATURE

guests and other podcasters; it leads to is brought into their work and to the really deep friendships and networks audience through their guests. They have where we can support each other.” invited Siera Bearchell of Universally Judged Podcast, Taye Landry of The Kelades looks forward the most to making Taye Anita Show, Grace McNutt and conversations and connections, which Linnea Swinimer of Minute Women are the two main reasons why she started Podcast, Jessica Beauchamp of Strong Life Out Loud Podcast. The mental Feelings Podcast, Wendy Sparks of health podcast offers a professional There is so much power Court-Side Moms Podcast and Jean-eva and specialized platform to expand on in our stories, and each Dickie of Book of Love Podcast on the conversations about wellness at work, in upcoming episode. personal lives and in daily living. of us brings unique life experiences and These guests will share their own stories “There is so much power in our stories, in celebration of IWD. They will talk and each of us brings unique life insight." about diversity in podcasting but also in experiences and insight,” says Kelades. — Martina Kelades, other fields that still lack representation. “I’m also excited to have the chance to meet some of the other BNV female Founder, Life Out “We are choosing to challenge by podcast hosts and learn about them Loud Podcast identifying gender biases and choosing and from them as women building our to discover and celebrate women’s podcast brands.” achievements,” says Kelades. ■

International Women’s Day and diversity The upcoming episode will be pre-recorded and released on both platforms Rival & Studies show that only 20 per cent of Queen Podcast and Life Out Loud podcast hosts are women--it’s a big Podcast on Monday, March 8. Don’t miss underrepresentation. “Of course, as out and give it a listen! women, we are inching our way to closing the gender gaps, but there's still Martina Kelades (RIGHT) is Founder lots more work to do, especially when it of Life Out Loud Podcast and Life Out comes to sponsorship and compensation Loud—Mental Health Consulting & disparities,” says Kielbratowski. Creatives—a business that incorporates creative platforms for training, and education to promote mental health in Kelades celebrates IWD by the workplace and in life in general. commemorating and recognizing the accomplishments of the many women in her life and honouring their contributions towards creating a world of gender equality.

“I reflect on the journey that we have travelled as women,” she says. “Acknowledging the many challenges that women before me have faced and how they have overcome barriers and broke through glass ceilings and providing more opportunities for the future of women.”

Diversity for these women podcasters means different voices are offered a platform to express their ideas, their perspectives and share their lived experiences. “We place priority on giving people from different backgrounds, ethnicities and experiences a place to share their stories and their unique magic with the world,” says Murphy.

Rival & Queen co-creators have made a conscious decision to ensure diversity

23 BUSINESS VOICE – MARCH 2021 WE MAY NOT SHAKE HANDS, BUT WE ALWAYS LEND ONE.

When the future is deﬁned by uncertainty, be certain that you have a community to lean on. The Halifax Chamber of Commerce is dedicated to supporting local businesses like yours with virtual events, networking opportunities, advocacy on your behalf, and a strong voice in the Halifax business community. We’re all facing unprecedented challenges. Chamber members never face these challenges alone. We’re with you, every step of the way.

Become a member today.

HalifaxChamber.com PROFILE

REDspace: Celebrating 20 years Transforming the media and entertainment industry from Nova Scotia By Mina Atia

CONTRIBUTED

s a software company with 95 per business to be had, or whether it was even a lot of industry transformation,” says cent of its clients located outside possible to survive in Nova Scotia, let Johnston. “And we continue to see a need Aof Canada, REDspace was no alone thrive,” says Johnston. for the work we do across a variety of stranger to remote work. The company industries.” has extensive experience collaborating By starting off with building corporate with remote teams from other regions. training applications for IBM’s internal REDspace boasts a tailored and flexible Upon hiring its employees, REDspace teams, REDspace recognized the approach to software development ensures they’re provided with laptops and irrefutable appeal of combining well-built that allows it to work closely and build other necessary equipment to work from and scalable software platforms with decades-long relationships with clients home effectively. engaging and unique user experiences. and partners.

“As part of our culture, we have always “At our core, our mission is to help “As someone born and raised in the allowed flexibility and work from home our partners be global leaders in their province, I’m personally proud that options—both full-time and on an business and transform the future of their REDspace offers meaningful careers for “as-needed” basis,” says Mike Johnston, industries with innovative technology,” 220 people, and growing, from all over President and CEO of REDspace. says Johnston. the world.”

The transition to a fully distributed team Landing Nickelodeon as its first media Johnston acknowledges being in Nova was relatively seamless for the company, client almost 15 years ago, REDspace has Scotia, the home base of his company, is and that kind of operational ease is since grown exponentially in building one of the biggest assets when competing directly related to its legacy. REDspace innovative technology. It transformed internationally. “We come from a region achieved a major milestone by celebrating the media and entertainment industry where working hard and being helpful is 20 years in business last year. for leading broadcast networks like instilled in us,” he says. WarnerMedia and ViacomCBS. “We started out of the ashes of the dot- The company strives on fostering a com crash in 2000, unsure if there was a “We have navigated our way through diverse, collaborative, passionate and

25 BUSINESS VOICE – MARCH 2021 PROFILE

hard-working team. It continues to grow helping their businesses transform and and is expanding the team presence thrive. across Canada by attracting talent from all over the world to Nova Scotia. “As a company, we do our best to support our partners as we’re invested in seeing “At our heart, we’re a service business,” them succeed,” says Johnston. “It’s says Johnston. “We invest in our people exciting to see their growth, to build on and their skills and work hard to foster At our heart, we’re a that momentum and it still feels like the the collaborative spirit needed to best is yet to come.” accomplish great things together.” service business. We invest in our people During COVID, REDspace has been The company’s culture is heavily built and their skills and renovating and expanding its space. The around its people, and that is reflected company is currently undergoing another in its diverse, cross-functional team work hard to foster the expansion of the Bedford office as part from over 20 countries and various collaborative spirit of its long-term plans. At the same time, backgrounds. REDspace is also hiring remote team needed to accomplish members across Canada and around the “Our tight-knit learning culture is woven great things together.” world to sustain its short-term growth into everything we do,” he says. “We during the pandemic. use weekly Tech Shares, internal Slack — Mike Johnston, channels, Lunch-and-Learns, code President and CEO, “Our future is looking bright!” says reviews and paired programming to share Johnston. “We’re growing our team and knowledge within the company.” REDspace diversifying into new areas with our partners.” This type of environment enables the entire REDspace team to provide “After 20 years, we have so much to the best service for clients by staying at celebrate and I’m incredibly proud of the forefront of technologies and trends. what we've accomplished together. I'm Every single team member is passionate excited to see what the future has in store about solving problems for the clients and for REDspace.” ■

CONTRIBUTED

26 BUSINESS VOICE – MARCH 2021 PROFILE

Looking ahead at Vogue Optical Offering unique value for over four decades By Mina Atia

CONTRIBUTED

riginally called Gray’s Optical, The team’s dedication to ensuring Vogue Optical opened in 1979 customers’ eye health is the primary Owith one store on the corner focus. That dedication was put to the of Brackley Point Road and Belvedere test during the pandemic shut down last Avenue in Charlottetown, Prince Edward year, when the team continued to go into Island. It has expanded from this modest stores with their doors locked to provide beginning to 70 plus locations across curb side service for emergency eyewear Canada––eight of them are in HRM–– We attribute our success services. employing over 400 people. to an excellent staff, “They ensured everyone had at least “With our unbeatable ‘2nd Pair Free loyal customers and one pair or working eyewear to get them Policy’, our initial vision was to offer a great products and through until we reopened,” says Yarn. unique combination of quality eyewear, professional services and unbeatable prices." Some staff members even went out of value,” says Ernie Yarn, Nova Scotia — Ernie Yarn, their way to pick up, repair and deliver to Regional Supervisor at Vogue Optical. some of the most vulnerable customers Nova Scotia such as seniors. “This is really how this Vogue Optical believes in its products and Regional Supervisor, team operates all year long,” she says. services, and that’s why they offer simple, “They truly care about their customers hassle-free policies. After more than 40 Vogue Optical and their needs and concerns.” years in the business, the team continues to provide customers with terrific value. Like all other businesses, Vogue Optical had to adopt an aggressive protocol “And we attribute our success to an to protect staff, customers and doctors excellent staff, loyal customers and great during COVID. “There are stringent products and prices.” guidelines we must adhere to as far as

27 BUSINESS VOICE – MARCH 2021 PROFILE

social distancing, sanitizing, etc.,” says staff in a wide range of ages and Yarn. “It has been challenging, but our knowledge,” says Yarn. “They work staff has risen to the occasion.” together as a team especially in markets such as the Halifax area, and they’re Thousands of Vogue Optical customers quick to fill in for a staff member not only reached out about broken or lost eyewear in their store but in another location if during the shutdown. The pandemic We have a very well needed.” served as a reminder to have up-to-date eye exams and a “spare pair” in case of an rounded diversified “We try especially hard to make working emergency. staff in a wide range of at Vogue an extension of family.” “I think it’s really made people realize ages and knowledge." With majority of the staff working there how important their vision and eye — Ernie Yarn, for more than 15 years, the company is health are to their everyday life,” she set up for success thanks to their wealth says. Successfully built by creating strong Nova Scotia of knowledge. “We always strive to be relationships with customers, the eye- Regional Supervisor, leaders in products and technologies care community and its suppliers, “Vogue available in order to offer our customers values each and every client to make Vogue Optical products that fit their individual lifestyle,” sure we have a long standing relationship she says. between us.” Vogue Optical plays an active role in the This dedication is a true reflection of the communities they serve. It’s also growing culture at Vogue Optical. It’s built on hard internally and expanding as new stores work, attention to detail and a real team are being added to the company’s pool approach to supporting one another. with new acquisitions across the country.

“We have a very well rounded diversified “We see a bright future!” says Yarn. ■

CONTRIBUTED

28 BUSINESS VOICE – MARCH 2021 TRENDS

Work life balance? How about work life sway? Leaving space for change as priorities shift

CONTRIBUTED: clients, family, friends, and personal time But she has a suggestion. “Every CENTRE FOR WOMEN IN can be a veritable juggling act. woman,” she suggests “should have a BUSINESS reckoning with herself about what her CWBBUSINESSDIRECTORY.CA Around the office, we’re embracing a priorities are and then honour those new perspective - work life sway. Sway priorities in a way that feels good for sets a different expectation and leaves them.” She adds that on weeks when Since the mid 1980s, work life balance space for change as priorities shift. women feel “out of balance”, it’s ok if has been bandied about in board rooms We’re embracing it for ourselves and they are in tune with their priorities and and happy hours alike. Now, as we encouraging our members to as well. where they are at that time. prepare to celebrate the social, economic, cultural, and political achievements of To dive more into the topic, we asked So wouldn’t it be nice to leave work life women for International Women’s Day, is Eleanor Beaton what she thought. balance behind us? Wouldn’t it be nice to the perfect time to revisit this important Eleanor is a local and globally recognized sway between priorities based on what concept and often benchmark of success. women’s leadership expert, working you (yes, you!) need at that time? To go 1:1 with thousands of women business with the ebbs and flows of everyday life? Work life balance challenges the owners over the years. “I don’t think workaholic, the new graduate, and it exists,” she said. “The term balance As an organization who supports women the entrepreneur to balance their time suggests that there is a perfect balance business owners and sees balance between work and personal life. While between work life and home life.” She struggles daily, we say good riddance common, its definition and what it means adds that work life balance is another to work life balance and let’s let our to achieve this balance is elusive and thing that women think they need to priorities guide and sway us where we vague. achieve to be perfect. Another thing that need and want to be. could easily make you feel like you are In 2019, we released a study that found failing. Another pressure. that work life balance is the number The Centre for Women in Business one challenge reported by women Eleanor sees women making very is Nova Scotia’s leading resource for business owners in Atlantic Canada. conscious trade-offs when it comes women entrepreneurs. They support This was even before COVID-19 began to to growth. When evaluating business women business owners through emphasize and further exasperate these success, most turn immediately to complimentary one-on-one advisory business challenges and added new ones. revenues. Women often take a more sessions, business skills training, trade holistic view – do I have time to run missions, networking opportunities, and Balance can be described as an even my business and take time for myself, more. distribution of weight enabling someone spend time with my kids, volunteer, take or something to remain upright and vacation. “It’s not money and growth at steady. With this definition, it’s easy to all costs,” she says. see how shifting needs of the business,

29 BUSINESS VOICE – MARCH 2021 Professionals upskilling to stay relevant Making themselves more employable

• You can pursue the changing job market "Globally, four out of five CEOs have with relevant skills and technologies. identified employees’ lack of essential skills as a threat to growth." –LinkedIn • You can look for a new or second career Talent Update 2019 from PwC’s 22nd GILLIAN OSBORNE depending on your certification. CEO Survey DIRECTOR, ATLANTIC & • You can expect a higher role with How to decide what certification/ OPERATIONAL EXCELLENCE, more job functions in your current course to take? AGILUS WORK SOLUTIONS organization with your newly acquired It can be difficult to choose which [email protected] skills. certification is the best for your profile. Thankfully, there are a few ways you can Being laid off or working reduced • You become more employable than figure that out: hours due to COVID-19 can feel pretty before – as organizations across the world • Use Google to search for your “field” challenging and demotivating. are looking to fill skill gaps and employ and “what certification should I get?” people with advanced technological and Whether you are looking for a new job soft skill capabilities. • Speak with senior business leaders to or pausing your professional life, you get recommendations. probably have more time on your hands Where to Upskill? now. Hence, it could be a good time to Upskilling no longer means investing a • Try to anticipate job demands in the consider “upskilling”. lot of money in expensive certifications future and select a course that can help and courses. Many training companies you stay relevant. During this quarantine, many people are and universities are offering free courses actively upskilling to make themselves during the pandemic. • You can consider taking up a general more marketable or investing in skills skill course that is in demand. For to make them more relevant to their Here are some top resources that you can instance, currently, certifications in existing job and role. use: business fields like data science and risk • Coursera management are in great demand. "By 2030, 375 million workers globally • MIT openCourseware will have to master fresh skills as their • Open Yale Courses Upskilling is not just relevant if you current jobs evolve.” –McKinsey Global • John Hopkins Open Courses have lost a job; it can also be beneficial if Institute • HubSpot Academy you are eyeing potential career growth • LinkedIn Learning post-COVID. It can also help you build About Upskilling • Shaw Academy new networks and new opportunities to It can be regarded as developing a new socialize. skill or learning new technologies that In addition to the resources above, many can help improve your efficiency in your business associations are also offering Challenging your mind and learning a current or future roles. low-cost programs for individuals to new skill promotes a growth mindset, upskill. It may be the perfect time for you demonstrates self-motivation and If you are wondering whether it makes to take advantage of these courses during continuous learning––all valuable traits sense to spend your time and energy in the pandemic. employers are looking for. pursuing a career skill or learning a new technology, I believe that ‘now’ is the You can also check out your local public And if I haven’t convinced you yet, best time. Here’s why: library, which often has free access to upskilling is also a great way to stay • Pursuing a new course or certification learning tools, eBooks and audiobooks. mentally healthy and stimulate your shows that you are proactive. brain during these unusual times.

30 BUSINESS VOICE – MARCH 2021

TRENDS

In a negotiation, those who offer first win Making an aggressive first offer will lead to better results

There are competing objectives in all negotiations, and offering a choice allows for an increased chance at acceptance."

‘Research on the anchoring effect most deals that actualize occur within suggests that the party who makes the proximity of the anchor point. Those who first offer in a negotiation can gain a offer first and offer aggressively generally GEORGES LEVESQUE powerful advantage by steering talks in come out the winners. PRESIDENT, her favour. But that doesn’t mean that LEVESQUE NEGOTIATION it’s always wise to make the first offer, as This is more so when multiple equivalent [email protected] the anchoring effect could work against simultaneous offers (or MESO) are made. you if you choose the wrong anchor. Presenting more than one offer at a time Albeit a source of significant debate Instead, the decision of whether to “drop increases the alliance's satisfaction as amongst negotiation experts, we strongly an anchor” should be based primarily on well as the odds that an agreement will believe that that in most negotiating two factors: your knowledge of the zone be implemented. circumstances, you should make the first of possible agreement, or ZOPA—the offer. This is because of a well-known range of possible outcomes that each The idea is to qualify the value of every cognitive bias in negotiation called side will find acceptable—and your portion of your objectives and make ‘anchoring’. assessment of the other side’s knowledge multiple (ideally three) offers that have of the ZOPA.’ the same value to you but look different The anchoring bias describes the to your counterpart. common tendency to give too much In other words, try and offer first unless weight to the first number put forth you are not prepared or know little about There are competing objectives in all in a discussion and then inadequately the issue (or item) being negotiated. negotiations, and offering a choice allows adjusting from that starting point, or the Then you should wait until the other side for an increased chance at acceptance. anchor. makes the initial offer. MESOs are an effective strategy at We are regularly anchored and barely Substantial psychological research the beginning, middle and end of the notice. The price tag on an item in a shows great biases for numbers that are negotiation, allowing us to constantly retailer is an anchor. The store is telling introduced earlier which show increased anchor, learn, detect, persist and you what it is worth and, generally, value. The brain immediately locks in reframe. the transactional price becomes the that number and correlates it with a listed price (or close to it). Even when higher innate value, promoting greater Negotiation is not an exact science but, discounting is applied, it is done so from credibility to the initial offer. as a rule of thumb, you should always the original anchoring point. attempt to make the first offer. This is particularly effective when Here is an excerpt from an article from selling a company or making a salary the program on Negotiation at Harvard offer. As per a detailed paper from the Law School explaining the concept: Kellogg School of Management in 2010,

32 BUSINESS VOICE – MARCH 2021 WORKING FOR YOU

Untangling workplace conflicts A neutral third party can help you resolve multi-faceted conflicts

to resolve workplace conflicts? A Sitting down and talking through neutral is an individual outside of your issues with a neutral party allows for organization, who has no stake in the time to consider solutions that might conflict or outcome. They have no otherwise be over-looked. Mediation lets PETER LLOYD decision-making power and are not participants craft mutually agreeable ACTING CHIEF necessarily experts in the facts of the outcomes that are more durable and CONCILIATION AND case. Rather, they assist individuals reflective of their day-to-day realities. MEDIATION OFFICER, in voluntarily reaching their own No one wins, no one loses, and everyone CONCILIATION AND settlements, by utilizing a neutral collaborates and compromises. This in MEDIATION SERVICES (CMS) process. turn can help the relationship, the labour relations climate, and the workplace as a They slow conversations down, remind whole. Workplace conflicts are complex. Often parties of their goals and ground you can see the symptoms, but the rules, and even separate parties when CMS has a variety of free-of-charge underlying causes remain unclear. They necessary, ferrying messages back and programs and workshops available to are multi-layered, multi-armed, and most forth in a practice known as shuttle assist unionized workplaces in Nova people want to ignore them at all costs! diplomacy. They can also provide Scotia, including providing neutral third At Conciliation and Mediation Services individuals with a different view of the parties to act as mediators for grievances (CMS), we help unionized workplaces issues and behaviours, ‘from the balcony’ and acute workplace conflicts. We also in Nova Scotia who are experiencing as negotiation expert William Ury have skill-building workshops on relevant conflict, every day. We achieve this by famously explained it. topics, such as conflict management and doing what most people avoid: we get in resolution. the middle. Does all this sound too good to be true? A neutral process is not guaranteed to work Leadership Training Company and needs three key pillars to be effective. To find out more and apply, gohere , VitalSmarts says that 95 per cent of It must be: email [email protected] or employees have trouble even voicing call (902) 424-4156. a difference of opinion! Clearly, people 1) Voluntary - All parties, including the are, by and large, conflict avoiders. But mediator, must choose to participate and that can have real impacts on people can withdraw from the process at any and organizations. When not managed time. properly, conflict can lead to morale and performance problems, stress and 2) Impartial - Any perceived or real power mental health issues, absenteeism imbalance must be eliminated, and and presenteeism, grievances, and ulterior motives and conflicts of interest recruitment and retention issues, to name must be set aside/removed. a few. So, what is an organization to do? 3) Confidential - The contents of Have you ever considered obtaining discussions are only shared and/or used the assistance of a neutral third party in a fashion agreed to by all participants.

33 BUSINESS VOICE – MARCH 2021 THANK YOU. Our members continue to lead the way. They share insights, knowledge and expertise to support businesses. We continue hosting webinars with field experts to keep you informed and provide an outlet where your questions could be answered. Thank you to the following orgnizations for actively participating and reaching out to keep the business community up to date and prepared.

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