Technology Commercialization in the Area of Analog IC Design Automation

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Technology Commercialization in the Area of Analog IC Design Automation Technology Commercialization in the Area of Analog IC Design Automation Miguel Ramos de Carvalho e Costa Thesis to obtain the Master of Science Degree in Industrial Engineering and Management Supervisor: Prof. Nuno Cavaco Gomes Horta Co-supervisor: Prof. Maria Margarida Martelo Catalão Lopes de Oliveira Pires Pina Examination Committee Chairperson: Prof. Acácio Manuel de Oliveira Porta Nova Co-supervisor: Prof. Maria Margarida Martelo Catalão Lopes de Oliveira Pires Pina Member of the Committee: Prof. António Miguel Areias Dias Amaral June 2014 RESUMO Esta dissertação procura servir como uma análise de viabilidade de uma potencial atividade de comercialização para o AIDA, um software de automação e otimização do projeto de circuitos integrados analógicos desenvolvido no Instituto de Telecomunicações (IT), Unidade de Investigação do Instituto Superior Técnico (IST). Neste documento é apresentada uma pesquisa do mercado em que este software se integra, através da análise de informação de vendas, a um nível global e para cada líder de mercado em particular, e de questionários realizados a projetistas de circuitos integrados (potenciais utilizadores do software). Esta análise permite a identificação da estrutura do mercado e do comportamento dos participantes, bem como de funcionalidades de produto com importância para os projetistas, cuja integração no AIDA deve ser considerada. É também apresentada uma breve revisão bibliográfica referente à transferência de tecnologia de modo a perceber este fenómeno e como as características do produto e dos seus responsáveis afetam a comercialização – encontrando evidência que aponta para uma estratégia de licenciamento. Os resultados de uma análise financeira baseada nas vendas e custos estimados da constituição de uma start-up para explorar o potencial económico do produto demonstram que, sob as condições apresentadas, existe um potencial financeiro relevante nesta alternativa. No entanto, requer-se a captação de um suporte comercial capaz e experiente. Uma segunda alternativa é também apresentada – o licenciamento. Esta opção exige uma dedicação comercial bastante inferior da parte dos investigadores. Contudo, o estudo a priori da sua exequibilidade e condições para a mesma está limitado pela dependência do interesse e expectativa de uma potencial empresa compradora. Palavras-chave: Projeto de Circuitos Integrados Analógicos, Electronic Design Automation, Spin- off, Licenciamento i ABSTRACT This dissertation aims to provide a viability analysis for a potential commercialization project for AIDA, an electronic design automation (EDA) software to optimize analog integrated circuits design developed on Instituto de Telecomunicações (IT), a research unit of Instituto Superior Técnico (IST). Over this document, a market research on the EDA market is presented through a global sales data analysis and questionnaires on designers (potential users of the software), allowing to identify important aspects about the market’s structure and behavior of the participants, as well as some important product features that designers value and whose integration on AIDA should be considered. A brief bibliographic review on technology transfer allows understanding this phenomenon and how the characteristics of the product and its stakeholders will affect the commercialization - encountering a tendency to a licensing strategy. The results of a financial analysis based on estimated sales and costs show a potential for significant capital gains if a spin-off venture is undertaken under the right conditions, proving that this alternative must be seriously considered by AIDA’s stakeholders. Yet, if chosen, commercial support must be procured in order to be a successful venture. A second alternative is presented – a licensing agreement. This option requires less commercial commitment from the researchers. Nevertheless, the feasibility and the conditions of this endeavor depend on the interest of a buying company, restricting the analysis on this possibility. Keywords: Analog Integrated Circuit Design, Electronic Design Automation Market, Spin-off, Licensing ii TABLE OF CONTENTS Resumo .....................................................................................................................................................i Abstract..................................................................................................................................................... ii Table of Contents .................................................................................................................................... iii Figures List ............................................................................................................................................ viii Acronyms ................................................................................................................................................. ix Chapter 1 Introduction .......................................................................................................................... 1 1.1. Motivation ................................................................................................................................ 1 1.2. Goals ....................................................................................................................................... 2 1.3. Contributions............................................................................................................................ 2 1.4. Structure of the Document ....................................................................................................... 3 Chapter 1 Bibliographic Review ........................................................................................................... 5 1.1. Knowledge Transfer ................................................................................................................ 5 1.1.1. Academic or Commercial Identity (Personal and Organizational) ................................... 5 1.1.2. Technology Transfer and University Technology Transfer Offices (TTO or UTTO) ....... 7 1.1.3. Technology Transfer Office of IST and IST Spin-Off Community ................................... 8 1.2. Strategic Management ............................................................................................................ 9 1.2.1. Vision and Mission (Step 1) ........................................................................................... 10 1.2.2. SWOT Analysis (Steps 2 and 3) .................................................................................... 11 1.2.3. Key Factors for Success (Steps 4 and 5) ...................................................................... 13 1.2.3.1. Barcelona ..................................................................................................................... 24 1.2.4. Setting Goals and Objectives (Step 6) .......................................................................... 13 1.2.5. Crafting a Strategy (Step 7) ........................................................................................... 14 1.3. Electronic Design Automation: State of the Art ..................................................................... 16 1.3.1. Traditional Analog Design ............................................................................................. 16 1.3.2. EDA Tools ...................................................................................................................... 17 Chapter 2 Market Analysis ................................................................................................................. 22 Chapter 3 AIDA .................................................................................................................................. 27 3.1. Tool Overview ........................................................................................................................ 27 iii 3.2. IP Circumstances .................................................................................................................. 28 3.3. Comparing the different tools ................................................................................................ 28 Chapter 4 Customer Data Collection and Analysis ............................................................................ 33 4.1. Questionnaires ...................................................................................................................... 33 4.2. Descriptive Analysis .............................................................................................................. 36 4.2.1. Chi-Squared Test - Theoretical Introduction ................................................................. 36 4.2.2. Question 1 – Age (Age) ................................................................................................. 36 4.2.3. Question 2 – Academic Degree (Degree) ..................................................................... 37 4.2.4. Question 3 – Work Location (Country) .......................................................................... 37 4.2.5. Question 4 – Role in the Electronic Design Industry and Size of the Firm (FirmSize) .. 38 4.2.6. Question 5 – Experience in the Industry and Academia (ExpIndustry or ExpAcademy) 38 4.2.7. Question 6 – Design Area (Area) .................................................................................. 39 4.2.8. Question 7 – How many projects (ProjectspYear) .......................................................
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