DOCSLIB.ORG

6871001 Football Shoes New Milenia

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
6871001 Football Shoes New Milenia TEAM 2021-22 Existe una energía intrínseca en todas las personas que aparece justo antes de comenzar un reto. Ahí es donde se gesta KELME. Es un impulso que no deja indiferente, que arrastra a nuevos deportistas y a veteranos, y que los acompaña dejando una estela de superación en la que ya es imposible detenerse. KELME es el impulso que acompaña al movimiento y también, la impronta que queda después de entrenar. Porque ser mejores cada día es algo que nos une, algo que nos define, algo que nos marca y que nos invita a seguir dejando huella. There is an intrinsic energy that appears in everyone right before starting a challenge. This is where KELME comes in. It’s an impulse that leaves no one indifferent, affecting new athletes and veterans alike, that accompanies them, leaving in its wake a trail of self-improvement which is impossible to stop. KELME is the impulse that aids your movement and the imprint that remains after training. Because being better each day is something that unites us, something that defines us, something that affects us and motivates us to continueto leave our mark. 2 3 AYER 1960 THEN Llevamos seis décadas apoyando a aquellos que día a For over six decades, we have been supporting those día quieren ser mejores en el terreno de juego. Nuestro who want to improve on the playing field day by espíritu nos ha llevado a convertirnos en referencia day. Our spirit has allowed us to become a world- deportiva a nivel mundial, siendo la marca técnica renowned sportswear company, being the official technical brand of many teams, players and athletes oficial de numerosos equipos, jugadores y atletas en across the globe. todo el planeta. KELME is an international brand that does not KELME es internacional y no entiende de género u origen. discriminate based on gender or origin. It traverses Traspasa todos los continentes y sigue evolucionando continents and continuously evolves in order to para aportar los mejores productos para ayudar a los provide athletes with the best products to help them deportistas a que se superen cada día. outdo themselves each day. HOY NOW Hoy en día, Kelme mantiene su ritmo de crecimiento con en Fútbol, Fútbol sala y Baloncesto. En fútbol hemos acompañado a más de 30 equipos en la mejor liga del mundo, y seguimos presentes patrocinando a equipos de primera y segunda división en LaLiga. En el terreno internacional, Kelme también pisa con fuerza y su huella está presente en Portugal, de la mano del Boavista FC y el CD Santa Clara, además del resto de países en los que ya trabaja Rusia, Israel, Bosnia, Argentina... Gracias al espíritu de superación, sacrificio y entrega, la marca ha traspasado todas las fronteras patrocinando a la mitad de los equipos profesionales en China. Nowadays KELME continues with their growth in football, futsal and basketball. In football, we have sponsored more than 30 teams of the best league in the world. And now we keep sponsoring teams in the first and second divisions in LaLiga. In international field, KELME also leaves his mark inin Portugal, with Boavista FC and CD Santa Clara, as well as in the other countries where he already works: Russia, Israel, Bosnia, Argentina... Thanks to the thirst for improvement, sacrifice and commitment, the brand has crossed all borders sponsoring half of China’s professional teams. 44 5 HISTORIA DE UNA HUELLA HISTORY OF A MARK 1960 1960 1977 1978 1979-2004 a partir de 1984 1992 1994 1994-1998 Registro de la marca Lanzamiento del logo KELME realiza el lanzamiento Equipo ciclista de KELME KELME patrocinador oficial KELME patrocinador Oficial Conchita Martínez gana KELME patrocinador oficial del Real KELME. KELME con la garra. de su primer calzado durante 25 años, el equipo de los atletas: Said Aouita, del equipo español en los Wimbledon con KELME. Madrid C.F durante 4 temporadas. deportivo. más longevo de la historia en Jordi Villacampa, Michel, JJ.OO de BCN 92. Real Madrid y ganan la 7º KELME trademark. KELME logo launch Conchita wins Wimbledon with KELME este deporte. Zubizarreta, Conchita Champions League, la primera with the paw. KELME launches the first KELME Official sponsor of Martínez... KELME. después de 32 años. sports shoe. KELME cyclist team during spanish team in the JJ.OO KELME, offical sponsor of the last 25 years, the longest KELME Offical sponsor of BCN 92. team in the history of this of athletes: Said Aouita, Real Madrid C.F during 4 seasons. sport. Jordi Villacampa, Michel Real Madrid and KELME win the Zubizarreta, Conchita 7th Champions league, the Martínez... first after 32 years. 2014 2013-2019 2011 2004-2012 2000-2002 1998 20% KELME empieza su actividad KELME patrocinador oficial de Lanzamiento mundial de la KELME patrocina a los El equipo de ciclismo KELME KELME patrocinador oficial de 2018 comercial en China. la LNFS durante 6 años. zapatilla de futsal KELME Star mejores equipos de LaLiga. gana el premio por equipos más de 100 jugadores de 1º y 2º división de LaLiga. - La mejor liga de fútbol sala 360 con tecnología Michelin. KELME sponsors the best teams en el Tour de Francia. KELME patrocina al 20% de los equipos de KELME starts comercial del mundo - Worldwide launch of the KELME of LaLiga. KELME cyclist team wins the team KELME Official sponsor of more La Liga Santander. activity in China. futsal shoe, Star 360 with Michelin award in the Tour de France. than 100 players from the first and CHINA: KELME patrocina al 71% del fútbol KELME official sponsor of the technology. second division of Laliga. profesional. LNFS during 6 years. - The best futsal league KELME sponsors 20% of teams in of the world - LaLiga Santander. CHINA: KELME sponsors 71% of professional football. 6 7 PATROCINIOSPONSORING CAMINO A LA MÁXIMA CATEGORÍA ON THE WAY TO THE TOP TIER Por tercer año consecutivo el Real Club Deportivo Espanyol de Barcelona viste con orgullo nuestra garra, dejando huella en LaLiga Smartbank para lograr el ascenso a la primera división española. For the third year in a row Real Club Deportivo Espanyol de Barcelona proudly wears our spirit, leaving its mark in LaLiga Smartbank to achieve promotion to the Spanish tfirst division. 8 9 PATROCINIOSPONSORING 100 AÑOS DEJANDO HUELLA 100 YEARS LEAVING A MARK El Deportivo Alavés viste nuestra garra por cuarto año consecutivo en la máxima categoría del fútbol español, LaLiga Santander. Club histórico que en la presente temporada celebra su centenario, estamos seguros que continuará triunfando y escribiendo su historia con grandes éxitos. Deportivo Alavés wears our spirit for the fourth consecutive year in the highest category of Spanish football, LaLiga Santander. A historic club that celebrates its centenary this season, we are sure that it will continue to triumph and write its history with great success. 10 11 PATROCINIOSPONSORING REGRESO A LA MÁXIMA CATEGORIA RETURN TO THE TOP CATEGORY La SD Huesca es sinónimo de garra y valentía, dispuesto a dejar huella por tercer año consecutivo, regresa un año después a la máxima categoría del fútbol español, LaLiga Santander, habiendo sido campeón de la categoría de plata del fútbol español, LaLiga Smarbank. Históricamente se trata de su segundo año compitiendo en primera división y estamos seguros que logrará todos los objetivos que se proponga. SD Huesca is known for its grit and bravery, ready to leave its mark for the third year in a row, returning one year later to the top category of Spanish football, LaLiga Santander, having been champions of the silver category of Spanish football, LaLiga Smarbank. Historically, this is their second year in the top division and we are sure that they will achieve all the goals they set for themselves. 12 13 PATROCINIOSPONSORING TRASPASANDO FRONTERAS EN EL FÚTBOL INTERNACIONAL CROSSING BORDERS IN INTERNATIONAL FOOTBALL Kelme nació en España, pero nuestro espíritu de superación nos ha llevado a traspasar fronteras, con una presencia en más de 10 de las mejores ligas del mundo, patrocinando a clubes de élite en Inglaterra, Portugal, Rusia, Israel, entre otros. Kelme was born in Spain, but our spirit of improvement has led us to cross borders, with a presence in more than 10 of the best leagues in the world, sponsoring elite clubs in England, Portugal, PATROCINIO Russia, Israel, among others. DEJANDO HUELLA EN EL FÚTBOL ARGENTINO LEAVING OUR MARK ON ARGENTINE FOOTBALL Kelme aterriza en Argentina en el año 2019 de mano del Club Atlético Colón, equipo con el que ha demostrado su garra tanto en la Superliga Argentina como en competiciones continen- tales como la Copa Sudamericana, en la que ha participado, junto a la Copa Libertadores, en hasta en cuatro ocasiones en los últimos diez años. Kelme arrives in Argentina in 2019 with Club Atlético Colón, a team with which it has shown its spirit both in Argentine Superliga and in continental competitions such as the Copa Sudamericana, in which they have participated, along with the Copa Libertadores, on up to four occasions in the last ten years. 14 15 PATROCINIOSPONSORING KELME ATERRIZA EN UNA DE LAS MEJORES LIGAS DEL MUNDO KELME ARRIVES AT ONE OF THE BEST LEAGUES IN THE WORLD En la temporada 2020-21 Kelme aterriza en Inglaterra para dejar huella en una de las mejores ligas de fútbol del mundo, la liga inglesa. Lo hace de la mano del Watford Football Club, el histó- rico equipo inglés fundado en 1881 que milita la pre- sente temporada en la Sky Bet Championship, donde peleará con otros 23 equipos para lograr el ascenso a la Premier League. En su larga trayectoria cuenta con numerosos hitos, entre ellos un subcampeonato de la Football League First Division, actual Premier League, en la temporada 1982-83 y un subcampeonato de la FA Cup en la tem- porada 2018-19.
Load more

Recommended publications
  • TESIS DOCTORAL Deterioro De La Identidad De Marca
    Facultad de Ciencias de la Comunicación TESIS DOCTORAL Deterioro de la Identidad de Marca: Cambio de Imagen de Marca, Pasos a una Revolución Corporativa. CASO: Calzados Deportivos Kelme Autor: Amanda Bernabel Dicent Director: Dr. Max Römer Pieretti Madrid, 2016 ÍNDICE GENERAL I. Introducción .............................................................................................................. i II. Justificación de la investigación ..................................................................................... v III. Objeto de estudio: ......................................................................................................... vi IV. Formulación de hipótesis ............................................................................................. vii Capítulo I.: LA MARCA44 1.1 Conceptos relativos a la marca. Referencias y orígenes. .......................................... 1 1.1.1 Origen ................................................................................................................ 1 1.1.2 Concepto y tipos de marca ................................................................................ 2 1.1.3 Aspectos funcionales y modelos de asociación de marca .................................. 4 1.1.4 Registro y protección jurídico-legal .................................................................... 6 1.2 Construcción de Marca ............................................................................................. 7 1.2.1 Nombre de una marca ........................................................................................
    [Show full text]
  • A Genealogy of Top Level Cycling Teams 1984-2016
    This is a work in progress. Any feedback or corrections A GENEALOGY OF TOP LEVEL CYCLING TEAMS 1984-2016 Contact me on twitter @dimspace or email [email protected] This graphic attempts to trace the lineage of top level cycling teams that have competed in a Grand Tour since 1985. Teams are grouped by country, and then linked Based on movement of sponsors or team management. Will also include non-gt teams where they are “related” to GT participants. Note: Due to the large amount of conflicting information their will be errors. If you can contribute in any way, please contact me. Notes: 1986 saw a Polish National, and Soviet National team in the Vuelta Espana, and 1985 a Soviet Team in the Vuelta Graphics by DIM @dimspace Web, Updates and Sources: Velorooms.com/index.php?page=cyclinggenealogy REV 2.1.7 1984 added. Fagor (Spain) Mercier (France) Samoanotta Campagnolo (Italy) 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Le Groupement Formed in January 1995, the team folded before the Tour de France, Their spot being given to AKI. Mosoca Agrigel-La Creuse-Fenioux Agrigel only existed for one season riding the 1996 Tour de France Eurocar ITAS Gilles Mas and several of the riders including Jacky Durant went to Casino Chazal Raider Mosoca Ag2r-La Mondiale Eurocar Chazal-Vetta-MBK Petit Casino Casino-AG2R Ag2r Vincent Lavenu created the Chazal team.
    [Show full text]
  • After the Student
    DOCIIMFNT RFSUMIr ED 024 028 48 AL 001 566 By- Mohalyfy, Ilona. Koski, Augustus A. Hungarian Graded Reader. Foreign Service Inst. (Dept. of State), Washington, D.C. Spons Agency- Office of Education (DREW), Washington, D.C. Bureau of Research. Bureau No- BR- 5-1,100 Pub Date 68 Contract- OEC- 6-14-017 Note- 605p. Available from- Superintendent of Documents, U.S. Government Printing Office, Washington, L.C.20402 (GPO S1.114/2-2:H89, $3.75). EDRS Price MF-$2.50 HC Not Available from EDRS. Descriptors- AudiolingualMethods,CulturalContext,Glossaries,*Hungarian,*InstructionalMaterials, Language Instruction, Pattern Drills (Language), *Reading Materials, Reading Skills This graded reader is intended to supplement a beginning course inHungarian after the student has "developed control of about 700 lexical itemsand can manipulate with fluency much of the basic structure of Hungarian." (It mayalso be used in an intermediate course.) The 56 reading selections arevaried in content and sequenced to develop reading proficiency. Selections are followedby questions designed to "develop facility in conversing and in using vocabularyand structure beyond the basic course." Various texical and grammatical drills and avocabulary list glossed in English complete each lesson. A cumulative Hungarian-Englishword list completes the volume. (AMM) U.S. DEPARTMENT OF HEALTH, EDUCATION 8 WELFARE OFFICE OF EDUCATION 16 THIS DOCUMENT HAS BEEN REPRODUCED EXACTLY AS RECEIVED FROM THE PERSON OR ORGANIZATION ORIGINATING IT.POINTS OF VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE OF EDUCATION POSIIION OR POLICY. , UNGARIAN GRADED READER This work was compiltd and pub. 1i:hod with the support of tho Offico of Education, Dopartmont of Health, Education and W.
    [Show full text]
  • Memoria De Prácticas Curso 2011/12
    MEMORIA DE PRÁCTICAS CURSO 2011/12 OBSERVATORIO OCUPACIONAL UNIVERSIDAD MIGUEL HERNÁNDEZ DE ELCHE 1 MEMORIA DE PRÁCTICAS DEL CURSO 2011/12 Observatorio Ocupacional Universidad Miguel Hernández de Elche Noviembre 2012 2 ÍNDICE 1. DATOS GENERALES………………………………………………………………………………………………………………………… 4 RESUMEN DE DATOS…………….……………………………………………….………………………………………………………… 5 RESULTADOS DE CALIDAD……………………………………………………..…………………………………………………………. 6 2. DATOS POR TITULACIONES…………………………………………………………………………………………………………………….. 8 ESTUDIANTES MATRICULADOS, INSCRITOS Y EN PRÁCTICAS POR TITULACIÓN…………………………………………….. 9 NÚMERO DE ESTUDIANTES EN PRÁCTICAS Y NÚMERO DE PRÁCTICAS REALIZADAS POR TITULACIÓN………………... 14 NÚMERO DE ESTUDIANTES DE LA UMH MATRICULADOS, INSCRITOS Y EN PRÁCTICAS (gráfico)…………………………. 19 PORCENTAJE DE ESTUDIANTES EN PRÁCTICAS RESPECTO DE LOS INSCRITOS (gráfico)………………………………….. 20 TAREAS REALIZADAS POR LOS ESTUDIANTES SEGÚN LA TITULACIÓN A LA QUE PERTENECEN…………………………. 21 RELACIÓN DE TUTORES Y NÚMERO DE PRÁCTICAS TUTELADAS POR DEPARTAMENTO Y ÁREA DE CONOCIMIENTO 251 3. DATOS POR EMPRESAS…………………………………………………………………………………………………………………………. 274 EMPRESAS CON PRÁCTICAS POR TITULACIÓN………………………………………………………………………………………. 275 NÚMERO Y PORCENTAJE DE PRÁCTICAS REALIZADAS SEGÚN LA ACTIVIDAD DE LA EMPRESA………………………….. 355 3 1. DATOS GENERALES 4 RESUMEN DE DATOS VARIABLE TOTAL Nº DE PRÁCTICAS REALIZADAS 6.034 Nº DE ORGANISMOS COLABORADORES 7.124 Nº DE ESTUDIANTES INSCRITOS 5.945 Nº DE PRÁCTICAS 1:1 1.902 Nº DE ESTUDIANTES EN PRÁCTICAS 3.661 Nº DE REPETICIONES 2.373 PORCENTAJE DE REPETICIONES 39,33 % Nº TOTAL DE HORAS REALIZADAS 1.070.886 Nº MEDIO DE HORAS POR ESTUDIANTE 300 Nº DE MESES 19.023 Nº MEDIO DE MESES POR ESTUDIANTE 5,3 Nº DE PRÁCTICAS REMUNERADAS 1.104 PORCENTAJE DE PRÁCTICAS REMUNERADAS 18,3 % DOTACIÓN TOTAL DE LAS EMPRESAS 1.251.257,26 BECA MEDIA MENSUAL 409,13 RETRIBUCIÓN MEDIA TOTAL POR ESTUDIANTE 1.133,39 5 RESULTADOS DE CALIDAD 6 RESULTADOS DE CALIDAD 7 2.
    [Show full text]
  • The Board of Directors of the Woodlands Township and to All Other Interested Persons
    NOTICE OF PUBLIC MEETING TO: THE BOARD OF DIRECTORS OF THE WOODLANDS TOWNSHIP AND TO ALL OTHER INTERESTED PERSONS: Notice is hereby given that the Board of Directors of The Woodlands Township will hold a Regular Board Workshop on Thursday, May 19, 2011, at 7:30 a.m., at the Office of The Woodlands Township, Board Chambers, 10001 Woodloch Forest Drive, Suite 600, The Woodlands, Texas, within the boundaries of The Woodlands Township, for the following purposes: 1. Call workshop session to order; 2. Consider and act upon adoption of the meeting agenda; Pages 1-6 3. Recognize public officials; 4. Public comment; POTENTIAL CONSENT AGENDA 5. Receive, consider and act upon the potential Consent Agenda; (This agenda consists of non-controversial or “housekeeping” items required by law that will be placed on the Consent Agenda at the next Board of Director’s Meeting and may be voted on with one motion. Items may be moved from the Consent Agenda to the Regular Agenda by any Board Member making such request.) a) Receive, consider and act upon approval of the minutes of the April 21, 2011 Board Workshop and April 27, 2011 Regular Board Meeting Pages 7-26 of the Board of Directors of The Woodlands Township; b) Receive, consider and act upon authorizing the annual destruction of records under an approved records retention schedule; Pages 27-28 c) Receive, consider and act upon a sponsorship agreement with Nike Pages 29-42 Team Nationals; d) Receive, consider and act upon approval of authorizing the use of an independent contractor for park and pathway maintenance contract Pages 43-44 quality inspections; 1 2 e) Receive, consider and act upon revisions to the Parks and Recreation Pages 45-48 2011 Capital Projects schedule; BRIEFINGS 6.
    [Show full text]
  • A Needs Assessment of Soccer Uniforms Nancy M
    Florida State University Libraries Electronic Theses, Treatises and Dissertations The Graduate School 2007 A Needs Assessment of Soccer Uniforms Nancy M. Holland Follow this and additional works at the FSU Digital Library. For more information, please contact [email protected] THE FLORIDA STATE UNIVERSITY COLLEGE OF HUMAN SCIENCES A NEEDS ASSESSMENT OF SOCCER UNIFORMS By NANCY M. HOLLAND A thesis submitted to the Department of Textiles and Consumer Sciences in partial fulfillment of the requirements for the degree of Master of Science Degree Awarded: Spring Semester, 2007 The members of the Committee approve Thesis of Nancy Holland defended on March 22, 2007. _______________________ Catherine Black Professor Directing Thesis _______________________ Rinn M. Cloud Committee Member _______________________ Emily Haymes Outside Committee Member Approved: ____________________________ Joe Nosari Interim Chair, Department of Textiles and Consumer Sciences ____________________________ Billie J. Collier, Dean of Human Sciences The Office of Graduate Studies has verified and approved the above named committee members. ii ACKNOWLEDGEMENTS I would like to thank my husband, Gary, and my son, John, for patiently tolerating my mental and physical absenteeism around the home and supporting me in my quest of attaining my master’s degree. Without the encouragement and support of the fine people that work in the College of Human Sciences and the Department of Textiles and Consumer Sciences, the opportunity to further my education would not have materialized. I am very grateful for the knowledge I have gained, for the fellowship of colleagues, and for the teaching opportunities. For the development of this research, I am indebted to Dr. Catherine Black for her valuable critiques and insights.
    [Show full text]
  • SI FC SEPT.07 10/8/07 3:30 Pm Page 1
    SI FC SEPT.07 10/8/07 3:30 pm Page 1 THE LEADING TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight £3.50 SEPTEMBER 2007 www.sports-insight.co.uk THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE UPDATE YOUR IMAGE Top tips for a successful store refit FEMALE FITNESS Specialist brands lead the way IN SEASON Focus on rugby, racquet sports, supports, darts and football HERE TODAY - GONE TOMORROW How to harness the power of pop-up retail Vulkan Ad:Layout 1 8/8/07 14:40 Page 1 Vulkan Ad:Layout 1 8/8/07 14:41 Page 2 contents.lewis 10/8/07 3:22 pm Page 3 IN THIS ISSUE Sports Insight working with Sports Insight Messe Munchen’s UK partner for new media CONTENTS 09.07 ABC Certification Sports Insight has a current ABC certified circulation of 5,186 (audit period July 1, 2006 to June 30, 2007). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. COVER STORIES Sports IN SEASON Insight 24 HERE TODAY - GONE Editor: Jeff James Tel: 01273 719900 TOMORROW 30 RUGBY Email: [email protected] How to harness the power of pop-up retail 40 RACQUET SPORTS Assistant Editor: Catherine Eade 48 DARTS Sub Editor: Joe Curtin 26 FEMALE FITNESS Advertising Manager: Keith Marshall Specialist brands lead the way 50 FOOTBALL Tel: 01206 505947 Email: [email protected] 54 SPORTS SUPPORTS Fax: 01206 500243.
    [Show full text]
  • Kelme 2019 FISU UWC
    Kelme 2019 FISU University World Cup - Football Jinjiang (CHN) – 21 November - 1 December 1 Kelme 2019 FISU University World Cup - Football Jinjiang (CHN) – 21 November - 1 December Contents Welcome Addresses .................................................................................................................. 5 FISU President .............................................................................................................................. 5 AUSF President- FUSC Vice President .......................................................................................... 6 OC President ................................................................................................................................ 7 General Information .................................................................................................................. 8 Country profile ............................................................................................................................. 8 City profile ................................................................................................................................... 8 Historical city .......................................................................................................................... 8 Hometown for overseas Chinese ........................................................................................... 9 Economic power ....................................................................................................................
    [Show full text]
  • Driving Business Through Sport 2 Part One
    DRIVING BUSINESS THROUGH SPORT 2 PART ONE EUROPEAN SPORTS MARKETING DATA SIMON RINES ADDITIONAL RESEARCH BY HEATHER MILLER A Management Report published and distributed by International Marketing Reports Ltd Suite 7 33 Chapel Street Buckfastleigh TQ11 0AB UK Telephone: 44 (0) 1364 642224 www.imrsponsorship.com [email protected] Copyright 2007 by International Marketing Reports Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without the prior permission of the publisher and copyright owner. While every effort has been made to ensure accuracy of the information, advice and comment in this publication, the publisher cannot accept responsibility for any errors. The views expressed in this report are not necessarily those of the publisher. 2 THE AUTHOR Simon Rines has worked in the marketing communications industry for more than 20 years. He is author of the highly acclaimed and best selling report Driving Business Through Sport (edition one) and co-author of Football Sponsorship & Commerce. He is publisher of The International Journal of Sports Marketing & Sponsorship and is a regular commentator on the sponsorship industry at international events and in the media. He has had articles published in Sport Business, Hollis Sponsorship Newsletter, Marketing Week, Marketing, Campaign, Sunday Business, The Daily Telegraph, Marketing Director International, Marketing Business, Sales Promotion and Incentive Today. ACKNOWLEDGEMENTS The publishers would like to thank the following organisations for their assistance in producing this report. BMRB Cision Eurodata IFM Nielsen NetRatings SPORTFIVE Sports Marketing Surveys 3 TABLE OF CONTENTS 4 EXECUTIVE SUMMARY ....................................................................................................
    [Show full text]
  • Dialing World for Success in 5G
    14 | Monday, March 18, 2019 HONG KONG EDITION | CHINA DAILY BUSINESS Chinese Dialing world for success in 5G era sports brands seek Belt & Road Initiative | Oppo’s expansion global play speeds up with its FUZHOU — In the Chinese city of handsets that boast Quanzhou, East China’s Fujian prov­ cutting­edge tech ince, workers at a garment factory of Kelme are busy stitching and ironing the white and blue jerseys of the Spanish football club Espanyol. Their goal is to meet the soaring By MA SI domestic demand boosted by Wu Lei, [email protected] a Chinese striker who joined the club a month ago. Wu made history by Chinese smartphone maker becoming the first Chinese player to Oppo is making a strong push into score in a La Liga match on March 2, overseas markets, after it strength­ sending his fans into a frenzy. ened its position as the second­larg­ “Over the last month, we have sold est player on its home turf. over 10,000 Wu Lei jerseys,” said Ke The Guangdong­based company Yongyuan, president of Kelme (Chi­ believes that its 10 years of experi­ na), who owns the Yuanxiang gar­ ence in exploring foreign countries, ment company in the sportswear and its growing pool of patents and manufacturing hub. international talent, will help it to Prior to Wu’s debut in Europe, go global in a better way. Yuanxiang acquired 80 percent of Kel­ Two days ahead of the Feb 25­28 me’s shares and became the control­ Mobile World Congress Barcelona, ling shareholder of the renowned the largest annual telecommunica­ international brand.
    [Show full text]
  • Brand Positioning El Posicionamiento De Una Marca Deportiva
    Trabajo Final de Máster en Dirección de empresas del deporte Brand positioning El posicionamiento de una marca deportiva Autor: Daniel Ortiz González Tutora: María Pilar Aparicio Chueca Barcelona, Junio de 2016 RESUMEN El deporte es un sector que el año pasado fue capaz de generar más de 80 billones de dólares americanos. Es por ello que las estrategias que lleven a cabo las marcas deportivas deben ser cada vez más estudiadas al detalle. Una de las estrategias que mayores resultados positivos ofrece a las marcas deportivas es el posicionamiento que estas logran en el consumidor. En este trabajo se analizan las fases y características que se deben dar para lograr un posicionamiento óptimo y conseguir así que una marca tenga relevancia en la mente de una persona. También se lleva a cabo un análisis de los posicionamientos que tienen dos empresas tan potentes como Nike y Puma. Toda la información que se explica en el trabajo quedará complementada y comparada con los resultados de un cuestionario hecho a 160 personas sobre el posicionamiento de las marcas deportivas. Palabras clave: Deporte, Posicionamiento de marca, Posicionamiento deportivo, Marketing deportivo, Nike, Puma ABSTRACT Sport is a market that was able to generate more than 80 billion US Dollars last year. Because of that reason, sport brands strategies need to be increasingly studied in detail. One of the strategies that offers more positive results inside the sport brands is the brand positioning and its effects into the consumer. In this work you can find the common phases and the main characteristics to achieve an excellent positioning and to be successful getting relevance inside the consumer’s mind.
    [Show full text]
  • Sunshine Coast Futsal Association Is a Not-For-Profit Organization Affiliated with Football Queensland Futsal and Football Federation Australia
    SUNSHINE COAST Member Information FUTSAL ASSOCIATION Booklet 2017/18 Phone: 5443 7791 Email: info @sunnycoastfutsal.com.au Website: www.sunnycoastfutsal.com.au We do in-house numbering and personalised naming on all team jerseys We stock a range of Shirts and both Outdoor and Futsal Boots 1 SCFA structure . 3 The Football Shop . 3 Summer Season 2017/18 . 4 Playing Venues . 4 Fees . 5 Referees . 6 Playing gear and equipment . 6 Player Insurance . 7 SEQ Premier League . 7 Futsal Rules Simplified . 8 SCFA Club By Laws . 9 Table of Offences . 15 Code of Behaviour . 16 FAQ . 18 Uniform . 19 2 The Sunshine Coast Futsal Association is a not-for-profit organization affiliated with Football Queensland Futsal and Football Federation Australia. SCFA is responsible for the running and management of Futsal in the Sunshine Coast Region. The SCFA has been running for 21 years now and has seen the sport grow from operating one venue, one evening a week to utilizing six venues over four nights a week. Get all the latest Futsal and Football gear from our retail outlet located in Maroochydore. The shop has a wide variety of stock catering to your football needs with brands including Joma, Kelme, Kappa, Uhlsport, Nike and many more. Remember all jerseys MUST be numbered and we can do this for you at the shop for as little as $4.50 per number. We offer SCFA registered players 10% discount with any purchases. 3 Important Dates 1st August 2017 – Team Nominations Open 1st August 2017 – Individual Player Registrations Open 30th September – SEQ Premier League
    [Show full text]