14 | Monday, March 18, 2019 HONG KONG EDITION | CHINA DAILY BUSINESS Chinese Dialing world for success in 5G era sports brands seek Belt & Road Initiative | Oppo’s expansion global play speeds up with its FUZHOU — In the Chinese city of handsets that boast Quanzhou, East China’s Fujian prov cuttingedge tech ince, workers at a garment factory of Kelme are busy stitching and ironing the white and blue jerseys of the Spanish football club Espanyol. Their goal is to meet the soaring By MA SI domestic demand boosted by Wu Lei,
[email protected] a Chinese striker who joined the club a month ago. Wu made history by Chinese smartphone maker becoming the first Chinese player to Oppo is making a strong push into score in a La Liga match on March 2, overseas markets, after it strength sending his fans into a frenzy. ened its position as the secondlarg “Over the last month, we have sold est player on its home turf. over 10,000 Wu Lei jerseys,” said Ke The Guangdongbased company Yongyuan, president of Kelme (Chi believes that its 10 years of experi na), who owns the Yuanxiang gar ence in exploring foreign countries, ment company in the sportswear and its growing pool of patents and manufacturing hub. international talent, will help it to Prior to Wu’s debut in Europe, go global in a better way. Yuanxiang acquired 80 percent of Kel Two days ahead of the Feb 2528 me’s shares and became the control Mobile World Congress Barcelona, ling shareholder of the renowned the largest annual telecommunica international brand.