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JULKAISUVAPAA HETI FREJA BEHA ERICHSEN UUSI MAYBELLINE NEW YORK -KASVO New York, 7. syyskuuta 2012 – Maybelline New York on tehnyt yhteistyösopimuksen muotinäytöstähti Freja Beha Erichsenin kanssa. Freja täydentää valovoimaisten kauneuslähettiläiden joukkoa, johon kuuluvat Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato ja Charlotte Free. Freja, jota usein kutsutaan nimellä ”queen of cool”, tunnetaan muotimaailmassa kiehtovasta ja urbaanista olemuksestaan sekä verrattomasta tyylitajustaan. ”Freja on uskomattoman kaunis ja itsevarma”, sanoo Damien Bertrand, Maybelline New York -brändin Global Brand President. ”Paitsi että Freja on uuden sukupolven huippumalli, on hän myös näytöslavojen moderni tyyli-ikoni. Freja ilmentää verrattomasti Maybelline New Yorkille ominaista catwalkilta kadulle - henkeä.” ”Olen todella otettu siitä, että saan edustaa näin rohkeaa ja edelläkäyvää brändiä, ja odotan innolla, mitä tämä uusi, kiehtova luku muotiurallani tuo tullessaan”, sanoo Freja. Kotikaupunkinsa Kööpenhaminan kaduilta löydetty Freja on yhtä lailla kotonaan niin kameran edessä kuin catwalkilla. Läpimurtokautensa aikana hän oli mukana 64 näytöksessä. Useat huippusuunnittelijat, kuten Alexander McQueen, Calvin Klein, Dolce & Gabbana, Gucci, Louis Vuitton, Marc Jacobs, Prada, Yves Saint Laurent ja Zac Posen ovat halunneet Frejan näytöksiinsä. Freja tunnetaan Karl Lagerfeldin muusana ja onkin esiintynyt lähes jokaisessa Chanelin näytöksessä vuodesta 2006 lähtien. Freja on myös suosittu mainoskasvo. Hänet on merkittäviin kampanjoihinsa valinnut paitsi Chanel myös Balenciaga, Jil Sander, Gucci, Hugo Boss, Emporio Armani, Chloe, Gap, J Brand, H&M, Calvin Klein, Balmain, Gianfranco Ferre, Pringle, Louis Vuitton, Harry Winston, Georg Jensen, Moncler, Max Mara, Valentino ja Roberto Cavalli. Frejan debyytti Maybelline New Yorkin mainoskampanjoissa tapahtuu myöhemmin tänä vuonna. Maybelline New York Maybelline New York on maailman meikkibrändi nro 1 ja sitä myydään yli 129 maassa. Maybelline New Yorkin missio on tarjota innovatiivisia, helppokäyttöisiä ja konstailemattomia tuotteita jokaiselle naiselle. Tämä toteutuu yhdistämällä teknologisesti edistykselliset koostumukset, trendikkyys ja ripaus New York City -asennetta. Brändi on New Yorkissa pidettävien Mercedes-Benz-muotiviikkojen sekä yhdeksän muun kansainvälisen muotiviikon virallinen meikkisponsori. Lue lisää osoitteesta www.maybelline.com. Maybe she’s born with it. Maybe it’s Maybelline. .

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