2012-09-07 10:01 CEST FREJA BEHA ERICHSEN THE NEW FACE OF MAYBELLINE NEW YORK

FREJA BEHA ERICHSEN THE NEW FACE OF MAYBELLINE NEW YORK

New York, September 07, 2012 – Maybelline New York announced today that fashion runway star Freja Beha Erichsen was signed to the brand. She joins a stellar lineup of spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, and Charlotte Free.

Often described as the “queen of cool,” Freja is known in the modeling industry for her edgy, urban looks and for her unparalleled sense of style. “Freja is an incredibly beautiful and confident woman,” says Damien Bertrand, Global Brand President, Maybelline New York.

“Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline New York.”

“I’m so honored to be representing such a daring, trendsetting brand, and I’m looking forward to this new and exciting chapter in my modeling career,” says Freja.

Discovered on the streets of her hometown Copenhagen, Denmark, Freja is a natural in front of the camera and on the catwalk. Freja appeared in 64 shows during her breakout runway season, and she has walked the runways for several top designers, including Alexander McQueen, Calvin Klein, Dolce & Gabbana, Gucci, Louis Vuitton, Marc Jacobs, Prada, Yves Saint Laurent, and Zac Posen. Known to be a muse for Karl Lagerfeld, Freja has been in almost every Chanel runway show since 2006. Freja has also starred in major advertising campaigns for Chanel, as well as Balenciaga, Jil Sander, Gucci, Hugo Boss, Emporio Armani, Chloe, Gap, J Brand, H&M, Calvin Klein, Balmain, Gianfranco Ferre, Pringle, Louis Vuitton, Harry Winston, Georg Jensen, Moncler, Max Mara, Valentino, and Roberto Cavalli. Freja will make her debut in advertising campaigns for Maybelline New York later this year.

Please check out the Freja Beha Q&A attached as a PDF...

About Maybelline New York

Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 9 other fashion weeks worldwide. For more information, log on to www.maybelline.com.

Maybe she’s born with it. Maybe it’s Maybelline.

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Nancy Pav, [email protected], Tlf.: + 45 43246767