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In Japan and the US and Portrayals of Women's Roles in Makeup
Megumi Taruta (1M151151-3) Graduation Thesis Definition of “Beauty” in Japan and the US and Portrayals of women’s roles in Makeup Video Advertisements of America and Japan ~Comparative Case Study on Cosmetic Brands: Maybelline New York and Maquillage ~ Graduation Thesis for Bachelors of Arts Degree Waseda University, School of International Liberal Studies, 2019 Megumi Taruta (1M151151-3) Professor Graham Law Media History/ Media Studies Seminar July 2019 1 Megumi Taruta (1M151151-3) Graduation Thesis Abstract This paper is written in order to achieve two aims: 1) find out the extent to which perceptions of beauty is similar in contemporary Japan and the US and 2) discover how the portrayals of women regarding their roles and lifestyles in recent beauty advertisements (within the last two decades) differ depending on different countries. It is a comparative case study on cosmetic brands using one brand for each country- Maybelline New York (the U.S) and Maquillage (Japan). The paper starts off with introducing the two brands by providing the history and the background information of each brand. Company information of the owners of the brands (L’Oréal and Shiseido) is also included. In addition, an overview of current makeup market in the US and Japan is also written as extra background information. The two brands are chosen due to many similarities making it a fair comparison. They are similar in terms of price, the target market and the fact that they are both owned by global beauty companies. In terms of definition of beauty, the analysis is divided into body parts: skin, lips and eyes- specifically, eyeshadow for the eyes. -
Best Boutique Hotels in New York City
The High Line Hotel | Forbes | June 17, 2019 | VPM: 29,788,885 Jun 17, 2019, 03:00pm Best Boutique Hotels in New York City This story was written in collaboration with Forbes Finds. Forbes Finds covers products we think you’ll love. Featured products are independently selected and linked to for your convenience. If you buy something using a link on this page, Forbes may receive a small share of that sale. Big hotel chains can be great—you know exactly what you’ll be getting. But in a city like New York that throbs with creative energy, there’s a definite appeal to staying in a more indie, smaller, even quirky place. But one with the best service and amenities, of course. Here are some of the best boutique hotels the city has to offer. The lobby of the High Line Hotel HIGH LINE HOTEL The High Line Hotel The 60 rooms and suites of the High Line Hotel occupy the redbrick General Theological Seminary complex—once the estate of A Visit from St. Nicholas poet Clement Clarke Moore and a registered landmark. The gardens and buildings behind the hotel still function as an Episcopalian seminary, with the students taking some of their meals in hotel facilities. But the hotel itself hits all the 2019 buttons: cool neighborhood (West Chelsea), food trucks outside, Intelligentsia coffee, Shinola bicycles, faux-rotary phones. The front garden bar—which helped popularize the frozen Negroni a few years ago—is now a homage to the late psychic and artist Ingo Swann. https://www.forbes.com/sites/annabel/2019/06/17/best-boutique-hotels-in-new-york-city/#7239df45db2d . -
In International Management the Replication Of
Master’s Degree programme Second Cycle (D.M. 270/2004) in International Management Final Thesis The Replication of Strategic Format as Internationalization Method Calzedonia Case Supervisor Ch. Prof. Vladi Finotto Graduand Federica Giarola Matriculation Number 855683 Academic Year 2016 / 2017 ABSTRACT Business organizations may expand internationally by replicating part of their value chain, such as products, prices, marketing and communication tools, organizational structures and stores design through the creation of a format. However, it is difficult for replicators to find the right format, to adjust it in order to adapt to local environments and to transfer knowledge abroad. To dicover these issues, I studied the organizational structure of Calzedonia, the firm leader of underwear apparel, involving interested offices with long interviews. I find that Calzedonia, after a period of exploration, proceeded in terms of replicating a format in a flexible manner, supporting an ongoing learning process aimed to adapt what is flexible to the market. The format, in fact, presents two fundamental characteristics: fixed features used everywhere without modifications and flexible ones able to adapt locally. Another finding is how Calzedonia uses the format in its internationalization strategy, through franchising network. I conclude the thesis with an overview of the future challenges just approached by the firm: US and China markets. 1 CONTENTS AKNOWLEDGMENTS ........................................................................................................... -
A Critical Discourse Analysis of the Beauty Advertisemnets by Maybelline: the 80’S and the Present
A CRITICAL DISCOURSE ANALYSIS OF THE BEAUTY ADVERTISEMNETS BY MAYBELLINE: THE 80’S AND THE PRESENT Faranak Modaresi a thesis submitted to the Faculty of Humanities in partial fulfillment of the requirements of the degree Master of Arts (MA) in General Linguistics at University of Amsterdam JUNE 2016 Supervisor: Ineke Vedder Co-Supervisor: Petra Sleeman 1 Acknowledgment I would like to extend my sincere gratitude to all the people who helped me through my studies. Foremost, I would like to thank my supervisor Dr. Ineke Vedder for her continuous assistance and guidance. I would also like to thank my mother and my brother for all their love and support. 2 Abstract The research at hand employed a critical approach towards the discourse of advertising in order to ascertain the linguistic and visual features of the persuasive language in the beauty ads of the well-known cosmetics brand of Maybelline, during the 80’s and the time period of 2015-2016. The three-dimensional analytical model of Fairclough (1992) was used for the purpose of this research. The findings suggest that the beauty advertisements of both time periods employ different grammatical cohesive devices and lexical cohesive devices. However, there are a number of differences in the type of the features they employed in the advertisements. The advertising texts in the past were more cohesive with the use of a lot of lexical and grammatical cohesive devices. The sentences were longer and had a more complex structure in the past. The visual elements of the ads have also showed a slight change. -
投稿類別:藝術類篇名: Victoria's Secret Fashion Show 作者: 曹哲愷。楠梓
投稿類別:藝術類 篇名: Victoria's secret fashion show 作者: 曹哲愷。楠梓高中。高三 1 班 吳映璇。楠梓高中。高三 1 班 楊郁綺。楠梓高中。高三 1 班 指導老師: 洪藝慈老師 Victoria's secret fashion show 壹●前言 一、研究動機與目的 在近期幾年內時尚服飾產業的發展越來越興盛,更多人開始注重時尚潮流設計相 關的產業。而 各大具有影響力的時尚品牌紛紛推出不同的風格或是吸引人的商業 手法,來讓更多消費者注意到他們的形象。無論是誇張的造形設計、與名人合作 推出的設計單品或是配合現今議題(如:全球暖化、同性戀議題、人勸議題)都是 目前常見的手法。 而美國的時尚內衣品牌-Victoria's secret(於 1977 年 6 月 12 日創立),卻成功的建 立了自己在內衣流行服飾界的一席之地。並且成為當年度時尚界的大事,也就是 在年末所展演的年度時尚內衣大秀 Victoria's secret fashion show,已成為吸引到許 多觀眾、記者、雜誌的關注,甚至新聞台也會轉播關於他們的相關消息。 因為如此,所以我們研究團隊想要藉由這篇小論文,來探討分析 Victoria's secret fashion show,如何能夠讓 Victoria's secret 這個時尚品牌成為現今許多人關注 並具有影響力的品牌,並且是否在年輕族群中具有相當的知名度。 二、研究流程 我們蒐集許多 Victoria's secretfashion show 相關的資料,並以現今年輕族群(高 中生)來做問卷調查。(圖 1) 研究動機與目的 Victoria's secretfashion show 相關的資料蒐集 實驗規劃與調查 數據分析表 結果討論 結論 (圖 1 研究流程) 1 Victoria's secret fashion show 貳●正文 一、問卷調查 我們規劃出以下幾點問題,來探討 Victoria's secret fashion show 是否在年輕族群裡 具有吸引力。調查當中,我們讓填卷人先填寫前三題,接著播放 Victoria's secret fashion show 的影片,再請填卷人接續完成問卷。調查對象為男 118 位女 130 位, 總計 248 位。 題目 性別 男□女□ 1. 你會看時尚秀嗎 會 不會 2. 你知道 VICTORIA’S SECRET 這品牌嗎? 知道 不知道 3. 你看過 VSFS 嗎? 有 沒有 4. 你認為 VSFS 和 HFS 哪個較吸引你? VSFS HFS 5. 你覺得甚麼內容很吸引你? 內 翅膀造 百萬 女模 歌手 秀場 (請擇一) 衣 型 鑽甲 6. 你喜歡看 VSFS 嗎? 喜歡 不喜歡 7. 你會想再看更多 VSFS 嗎? 會 不會 (圖 2 問卷) 二、數據分析 (一)問題一 從數據可得知大多的年輕族群裡,接觸時尚秀方面,並非多數。且 以女性接觸時尚秀的比例較高。 男 女 會 11 34 不會 107 96 (表 1 問題一) (二)問題二 數據顯示 Victoria's secret 此品牌在年輕族群裡,並無太大的知名度。且 女性知道此品牌的比例相對較高。 男 女 知道 21 48 不知道 97 82 (表 2 問題二) 2 Victoria's secret fashion show (三)問題三 數據中得知看過 Victoria's secret fashion show 更為少數。 男 女 有 7 15 沒有 111 115 (表 3 問題三) (四)問題四 影片觀看後,較多男女偏向 Victoria's secret fashion -
Fyre-Festival-Pitch-Deck-1.Pdf
FYREAPP.COM PRIVATE PLACEMENT MEMORANDUM BY ACCEPTING THIS PRIVATE PLACEMENT MEMORANDUM (“PPM”), YOU, THE OFFEREE SHALL KEEP IN CONFIDENCE THE CONTENTS OF THIS PPM AND THE CONTENTS OF ANY AND ALL ATTACHMENTS. INFORMATION HEREIN SHALL ONLY BE SHARED WITH THE OFFEREE’S ACCOUNTING AND LEGAL COUNSEL. CONFIDENTIALITY No person has been authorized to give any information or to make any representations in connection with the offer made by this Private Placement Memorandum, nor has any person been authorized to give any information or make any representations other than those contained in this Private Placement Memorandum, and if given or made, such information or representations must not be relied upon. This Private Placement Memorandum does not constitute an offer to sell or solicitation of an offer to buy in any jurisdiction in which such offer or solicitation would be unlawful or to any person to whom it is unlawful to make such offer or solicitation. Neither the delivery of this Private Placement Memorandum nor any sale made hereunder shall, under any circumstances, create an implication that there as has been no change in the affairs of our company since the date hereof. FYRE DEFINES HOW WE ENGAGE AUDIENCES, CONSUME MEDIA AND SHARE CONTENT BY CONNECTING CONSUMERS, CELEBRITIES AND BRANDS THROUGH LIVE EXPERIENCES. Understanding that today’s cohort interacts, engages and follows a new generation of role models who are defining today’s culture, the FYRE platform changes the way how they interact with their fans, followers and brands. FYRE BOOKINGS LIVE BOOKINGS IS THE FASTEST GROWING SEGMENT OF THE ENTERTAINMENT INDUSTRY with rising ticket prices and increasing attendance. -
For Immediate Release
JULKAISUVAPAA HETI FRIDA GUSTAVSSON ON UUSI MAYBELLINE NEW YORK -KASVO New York, 29. huhtikuuta 2013 – Maybelline New York ja ruotsalainen supermalli Frida Gustavsson ovat tehneet yhteistyösopimuksen. Frida täydentää huippuluokan kauneuslähettiläistä koostuvaa joukkoa, johon kuuluvat Freja Beha Erichsen, Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White ja Charlotte Free. ”Frida on luonut upean uran catwalkilla, minkä lisäksi hänen valovoimainen kauneutensa ja postiviinen energiansa ovat hyvin inspiroivia. Luonteeltaan sydämellisenä ja optimistisena Frida ilmentää täydellisesti nykypäivän Maybelline New York -naista”, sanoo Maybelline New Yorkin global brand president Damien Bertrand. ”Maybelline New York -nainen on vahva ja itsevarma – rakastan tätä asennetta”, toteaa puolestaan Frida. ”Tuntuu todella upealta ja kiehtovalta edustaa tätä ikonista brändiä ja olla yksi Maybelline New York -perheen jäsenistä”, hän lisää. Syntyjään tukholmalainen Frida kiinnitti malliagentin huomion vuonna 2008 ollessaan shoppailemassa. 2009 hän pääsi mallitoimisto IMG:n listoille, ja ensiesiintyminen Valentinon Haute Couture -näytöksen avaajana tapahtui jo saman vuoden syksyllä. Fridan vakuuttava debyytti catwalkilla avasi kerralla ovet eturivin muotitaloihin. Hänet ovat näytöksiinsä halunneet mm. Marc Jacobs, Calvin Klein, Chanel, Prada, Fendi, Louis Vuitton, Christian Dior, Michael Kors, Oscar de la Renta, Carolina Herrera, Ralph Lauren, Viktor and Rolf, Alexander McQueen ja Giorgio Armani. Frida on salamavauhdilla -
Freja Beha Erichsen the New Face of Maybelline New York
2012-09-07 10:01 CEST FREJA BEHA ERICHSEN THE NEW FACE OF MAYBELLINE NEW YORK FREJA BEHA ERICHSEN THE NEW FACE OF MAYBELLINE NEW YORK New York, September 07, 2012 – Maybelline New York announced today that fashion runway star Freja Beha Erichsen was signed to the brand. She joins a stellar lineup of spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, and Charlotte Free. Often described as the “queen of cool,” Freja is known in the modeling industry for her edgy, urban looks and for her unparalleled sense of style. “Freja is an incredibly beautiful and confident woman,” says Damien Bertrand, Global Brand President, Maybelline New York. “Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline New York.” “I’m so honored to be representing such a daring, trendsetting brand, and I’m looking forward to this new and exciting chapter in my modeling career,” says Freja. Discovered on the streets of her hometown Copenhagen, Denmark, Freja is a natural in front of the camera and on the catwalk. Freja appeared in 64 shows during her breakout runway season, and she has walked the runways for several top designers, including Alexander McQueen, Calvin Klein, Dolce & Gabbana, Gucci, Louis Vuitton, Marc Jacobs, Prada, Yves Saint Laurent, and Zac Posen. Known to be a muse for Karl Lagerfeld, Freja has been in almost every Chanel runway show since 2006. Freja has also starred in major advertising campaigns for Chanel, as well as Balenciaga, Jil Sander, Gucci, Hugo Boss, Emporio Armani, Chloe, Gap, J Brand, H&M, Calvin Klein, Balmain, Gianfranco Ferre, Pringle, Louis Vuitton, Harry Winston, Georg Jensen, Moncler, Max Mara, Valentino, and Roberto Cavalli. -
Boris Johnson to Launch Major Back to Work Drive Daily
8/28/2020 Boris Johnson to launch major back to work drive | Daily Mail Online Privacy Policy Feedback Friday, Aug 28th 2020 4AM 56°F 7AM 58°F 5-Day Forecast Home U.K. News Sports U.S. Showbiz Australia Femail Health Science Money Video Travel Shop DailyMailTV Latest Headlines Coronavirus Royal Family Crime Boris Johnson Prince Harry World News Headlines Most read Games Login Talent Intelligence Software Delivering More Hires, Greater Diversity, and Better Employee Retention. See More. Eightfold AI Boris's blitz on WFH: PM to launch PR Site Web Enter your search drive to get more people back to the office as remote workers are warned they could be more at risk of the sack - but new survey shows nine in TEN want to carry on working from home Boris Johnson is expected to launch a new back to work campaign next week Government increasingly worried about impact of continued work from home Tory MPs warned city and town centres are facing 'devastating consequences' Labour accused ministers of forcing workers to choose between job and health Came as Grant Shapps said there is a limit 'in human terms' to remote working By JACK MAIDMENT, DEPUTY POLITICAL EDITOR FOR MAILONLINE and HENRY MARTIN FOR MAILONLINE PUBLISHED: 01:55 EDT, 28 August 2020 | UPDATED: 09:08 EDT, 28 August 2020 613 1.8k shares View comments Boris Johnson will launch a major drive to persuade more Britons to return to their workplaces as remote workers were warned they could be more at risk of being sacked. The Government is increasingly concerned that continued working from home will deal a hammer blow to struggling town and city centres. -
February 10, 2016 Hon. Meenakshi
CITY OF NEW YORK MANHATTAN COMMUNITY BOARD FOUR nd th 330 West 42 Street, 26 floor New York, NY 10036 tel: 212-736-4536 fax: 212-947-9512 www.nyc.gov/mcb4 DELORES RUBIN Chair JESSE BODINE District Manager February 10, 2016 Hon. Meenakshi Srinivasan, Chair Landmarks Preservation Commission Municipal Building, 9th floor One Centre Street New York, NY 10007 Re: Recurring Seasonal Bar, High Line Hotel, 180 Tenth Avenue Dear Chair Srinivasan: On the recommendation of its Chelsea Land Use Committee, Manhattan Community Board No. 4 (CB4), at its regularly scheduled meeting on February 3, 2016, voted, by a vote of 36 in favor, 0 opposed, 0 abstaining and 2 present but not eligible to vote, to recommend denial unless certain conditions are met, of an application to the Landmarks Preservation Commission (LPC) for a Master Plan for a recurring seasonal bar in the areaway/forecourt of the High Line Hotel at 180 Tenth Avenue. The hotel is part of a complex of English Gothic style buildings, the General Theological Seminary, which is in the Chelsea Historic District. The conditions CB4 is placing on its recommendation are informed by the community’s deep disappointment with the loss of visibility of the General Theological Seminary’s historic facades. This loss is caused by features added to the building's areaway that are far beyond those presented to CB4 and in a public hearing of the Commission in 2013, and as approved by the Commission under Certificate of Appropriateness (CofA) 14-5938, issued on 7/8/13. The current areaway is unrecognizable as the design for which this CofA was issued. -
Morris Adjmi, Architect
“This is an iconic building along the High Line, one that speaks to the industrial history of the neighborhood, 01 as well as the future.” Morris Adjmi, Architect 520West20.com Index The Vision P 04 by James Haddad, Principal, Elijah Equities The Building P 14 02 03 The Concept P 20 by Morris Adjmi, Founder and Principal, Morris Adjmi Architects Interior and Outdoor Working Spaces P 22 Why The Warehouse P 31 by David Falk, President, New York Tri-State ReGion, Newmark Grubb KniGht Frank The Neighborhood P 32 Floor Plans P 46 Technical Details P 66 The Team P 70 520West20.com The Vision The Vision by James Haddad, 04 Principal, Elijah Equities It is all too rare these days to come across a this project, and his strikinG desiGn shows building that doesn’t sacrifce ceiling heights his respect for the buildinG’s oriGinal sinewy for square footaGe, that doesn’t compromise structural elements, while craftinG a stylish aesthetics for economics, and that does stay contemporary component, a tasteful Glass true to its history, heritaGe, and commercial addition with a myriad of outdoor spaces roots. With The Warehouse, we’ve set out to that overlook the HiGh Line and Hudson maintain the bones of this beautiful industrial River. It’s been a privileGe to experience the structure, infuse it with all new building transformation of West Chelsea into the systems, while also addinG a modern Glass cultural epicenter of New York City, and I am expansion that compliments the oriGinal brick so proud that my family, alonG with Morris and mortar base. -
I Saw the Grand Reception Room and Thought, It Was Timeless And
TILER AND ROBBIE’S CLASSIC MANHATTAN NUPTIALS Photography: Charlotte Jenks Lewis THE COUPLE Given that she regularly pirouettes before huge audiences, Tiler Peck doesn’t get worked up easily. But on June 22, 2014, when it came time for her to walk down the aisle of the Chapel of the Good Shepherd at the General Theological Seminary in New York City toward her husband-to-be, Robert Fairchild, she had to lower her eyes in order to contain her emotions. As for Robbie, also a principal dancer for the New York City Ballet? “My knees started to shake, and I got teary,” he says. Once they met before the priest for their Episcopalian blessing and celebration, the nerves turned to joy. “We were both so happy to be marrying our best friend,” says Tiler. Flash back. Way back to 2001. Tiler was 11, Robbie, 13, when the two first met in a jazz dance class in NYC. Over the next 11 years, they experienced the drama of a youthful relationship’s leaps, twists, and turns: dating, breaking up, reuniting, and splitting again before they got together for good in 2011. A year and a half later, Robbie orchestrated an elaborate proposal, luring Tiler to Paris by telling her they were needed there for press photos. Before the “shoot,” he asked her to climb the steps up to the Sacré-Coeur church to check out the view. “I was complaining because it was raining,” she recalls. “Then he got on his knee, and I knew.” Tiler had a similar intuition months later when a friend showed them The High Line Hotel in Manhattan, and her vision for the wedding fell into place.