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Artwork Creation Guide Standardization for Digital Files

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Artwork Creation Guide Standardization for Digital Files Artwork Creation Guide Standardization for Digital Files Disclaimer GlobalVision is a registered trademark of GlobalVision Inc. in Canada and/or other countries. All other company and product names are registered trademarks and/or trademarks of their respective owners. Artwork Creation Guide | Standardization for Digital Files This document contains information that is proprietary to the Artwork Creation Guide Group and the legal entity GlobalVision Inc. The work Artwork Creation Guide - Standardization for Digital Files is protected by copyright and/or other applicable laws. Any use of the work other than as authorized in writing or copyright law is prohibited. Contents I Preface ..................................................................................................................... 07 Section 1 Standardization ...................................................................................................... 09 1.1 Standardize on the operating system and its version ........................................ 11 1.2 Create a regular upgrade schedule for all software ........................................ 12 1.3 Standardize on office software ............................................................................ 13 1.4 Standardize on design software ........................................................................... 14 1.5 Centralize communication within the marketing department ........................ 15 Section 2 PDF Creation ............................................................................................................ 17 2.1 Standardize on PDF/X ............................................................................................ 19 2.2 Ensure the quality of PDFs using pre-flight tools .................................................. 20 2.3 Create an accessible PDF from a Microsoft Word document ......................... 21 2.4 Tag the PDF when styles are applied to text ...................................................... 22 2.5 Always specify the trim box in a PDF ................................................................... 23 2.6 Ensure all content in a PDF is accessible ............................................................. 24 2.7 Standardize on a PDF producer to create PDFs ................................................ 25 Section 3 Text Formatting ....................................................................................................... 27 3.1 Ensure all text is visible ........................................................................................... 29 3.2 Create artwork and PDF files with live text .......................................................... 30 3.3 Place only visible graphic content in Adobe InDesign files .............................. 31 3.4 Use regular and bold fonts for body text and headlines respectively ............ 32 3.5 Use fonts with “bold” or “italic” variations .......................................................... 33 3.6 Keep tracking to a minimum ................................................................................ 34 Section 4 Unicode Standard ................................................................................................. 37 4.1 Install all necessary encoding scripts on your computer ................................. 40 4.2 Validate your fonts for all languages used ......................................................... 41 4.3 Use fonts that support Unicode ............................................................................ 42 Section 5 Fonts ............................................................................................................................. 45 5.1 Use licensed fonts .................................................................................................. 48 5.2 Embed fonts in PDF files ........................................................................................ 49 5.3 Install fonts used in artwork files ............................................................................ 50 5.4 Use OpenType fonts .............................................................................................. 51 5.5 Use fonts that support Microsoft Windows and Mac OS ................................... 52 5.6 Standardize on fonts .............................................................................................. 53 5.7 Package all artwork elements ............................................................................. 54 5.8 Zip all artwork elements ......................................................................................... 55 5.9 Use OpenType Pro or Com based on the Script used in the document ........ 56 Section 6 Symbols & Special Characters........................................................................ 59 6.1 Create symbols and special characters in Microsoft Word .............................. 61 6.2 Create symbols and special characters in design programs ........................... 62 6.3 Standardize on symbols and characters ............................................................ 63 6.4 Manage hyphens in artwork files ......................................................................... 64 6.5 Manage ligatures in artwork files.......................................................................... 65 Section 7 Reading Order ........................................................................................................ 67 7.1 Tag PDF documents to structure a logical reading order ................................. 70 7.2 Link text frames (text boxes) to respect the reading order ............................... 71 7.3 Manage the reading order in layers using Adobe InDesign ............................ 72 7.4 Manage the reading order in Microsoft Word and PowerPoint ....................... 73 Section 8 Tables .......................................................................................................................... 75 8.1 Use the Table function in Microsoft Word ............................................................ 77 8.2 Use Adobe InDesign to create tables in artwork files ........................................ 78 8.3 Don’t create table header rows in Microsoft Word ........................................... 79 Section 9 Right-to-Left Languages ..................................................................................... 81 9.1 Typeset Middle Eastern languages with Adobe Creative Suite ME ................. 83 9.2 Typeset mixed languages with Adobe Creative Suite ME .................................... 84 9.3 Create PDFs in Adobe Creative Suite ME for Middle Eastern files .................... 85 9.4 Transmit Middle Eastern files as PDFs .................................................................... 86 9.5 Test fonts for compliance ...................................................................................... 87 Section 10 Braille ........................................................................................................................... 89 10.1 Create a separate top layer for Braille.............................................................. 91 10.2 Create Braille dots with solid-filled fonts ............................................................ 92 10.3 Create PDFs with Braille dots of a unique color ............................................... 93 10.4 Create Braille dots following the Marburg Medium Font Standard ............... 94 10.5 Create Braille dots using a validated standard font........................................ 95 Section 11 Barcode ..................................................................................................................... 97 11.1 Create PDFs with separate barcode layers ...................................................... 99 11.2 Place the barcode in a noticeable area on the design ............................... 100 11.3 Choose the optimum barcode color combination......................................... 101 11.4 Create barcodes with the correct height ........................................................ 102 11.5 Respect clear zones around the barcode symbol .......................................... 103 In Closing................................................................................................................... 105 Appendices ............................................................................................................. 107 Appendix 01: PDF compatibility levels ...................................................................... 108 Appendix 02: PDF/X comparison ............................................................................... 109 Appendix 03: List of Supported Scripts ...................................................................... 110 Appendix 04: Asset Inventory ..................................................................................... 118 Appendix 05: Differences Between OpenType Font Varieties ................................ 120 Appendix 06: Braille Cell Dimensions ......................................................................... 121 Appendix 07: UPC A Barcode Size Standards/EAN 13 Barcode Size Standards .. 122 Appendix 08: Color Selection for Barcode Symbols ................................................ 124 Glossary ..................................................................................................................... 127 References 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