MEDIALOGIC MONTHLY REVIEW June 2016
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
Total Ind 1% C&S Ind Local Ent 2% 1% 2% 1% News 2% 0% 1% 0% 2% Foreign Ent 3% 3% Kids Sports 10% 10% Music Movie 45% 14% 48% 14% Regional Cooking/Food Religious 20% 21%
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 60.0 60.0 50.0 50.0 40.0 40.0 30.0 30.0 20.0 20.0 10.0 10.0 0.0 0.0 1-Jun 2-Jun 3-Jun 4-Jun 5-Jun 6-Jun 7-Jun 8-Jun 9-Jun 1-Jun 2-Jun 3-Jun 4-Jun 5-Jun 6-Jun 7-Jun 8-Jun 9-Jun 10-Jun 11-Jun 12-Jun 13-Jun 14-Jun 15-Jun 16-Jun 17-Jun 18-Jun 19-Jun 20-Jun 21-Jun 22-Jun 23-Jun 24-Jun 25-Jun 26-Jun 27-Jun 28-Jun 10-Jun 11-Jun 12-Jun 13-Jun 14-Jun 15-Jun 16-Jun 17-Jun 18-Jun 19-Jun 20-Jun 21-Jun 22-Jun 23-Jun 24-Jun 25-Jun 26-Jun 27-Jun 28-Jun 29--Jun 30--Jun 29--Jun 30--Jun
Local Ent News Foreign Ent Kids Sports Local Ent News Foreign Ent Kids Sports
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION
Time Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0
Total Male Female
Gender wise Split of Viewership 35.0 30.7 28.3 29.1 30.0 25.9 26.8 24.5 25.0 19.5 17.8 20.0 16.2 13.7 14.8 14.3 15.0 12.6 13.6 13.0 8.9 8.7 9.2 10.0 5.0 0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00
Total Male Female 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
5% 7% 21% M/F | 05 to 14 SEC A 13% 26% 18% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E
33% 28% M/F | 46 to 59 24% 25%
M/F | 60+
*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
ATV lead the overall top 15 channels charts on Total Ind followed by PTV HOME whereas ARY Digital lead on C&S followed by GEO Entertainment.
Total Ind C&S Ind June.16 June.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ATV 1.20 1 ARY DIGITAL 1.05 2 PTV HOME 0.82 2 GEO ENTERTAINMENT 0.90 3 ARY DIGITAL 0.74 3 FILMAZIA 0.60 4 GEO ENTERTAINMENT 0.63 4 COLORS 0.58 5 FILMAZIA 0.42 5 DISNEY CHANNEL 0.55 6 COLORS 0.41 6 HUM TV 0.48 7 DISNEY CHANNEL 0.39 7 URDU 1 0.31 8 HUM TV 0.34 8 SAMAA 0.30 9 URDU 1 0.22 9 GEO NEWS 0.26 10 SAMAA 0.21 10 A PLUS 0.23 11 GEO NEWS 0.18 11 TV ONE 0.21 12 A PLUS 0.16 12 ARY NEWS 0.20 13 PTV NEWS 0.16 13 GEO KAHANI 0.20 14 TV ONE 0.15 14 TEN SPORTS 0.18 15 ARY NEWS 0.14 15 DUNYA NEWS 0.17
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY Digital lead the overall top 15 channels charts on Total Ind and C&S Ind
Total Ind C&S Ind June.16 June.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ARY DIGITAL 0.95 1 ARY DIGITAL 1.02 2 GEO ENTERTAINMENT 0.75 2 GEO ENTERTAINMENT 0.80 3 FILMAZIA 0.58 3 FILMAZIA 0.63 4 COLORS 0.52 4 COLORS 0.56 5 DISNEY CHANNEL 0.50 5 DISNEY CHANNEL 0.54 6 HUM TV 0.44 6 HUM TV 0.47 7 ATV 0.32 7 URDU 1 0.33 8 URDU 1 0.31 8 SAMAA 0.29 9 SAMAA 0.27 9 GEO NEWS 0.26 10 PTV HOME 0.25 10 A PLUS 0.25 11 GEO NEWS 0.24 11 GEO KAHANI 0.23 12 A PLUS 0.23 12 TV ONE 0.19 13 GEO KAHANI 0.22 13 ARY NEWS 0.19 14 TV ONE 0.18 14 TEN SPORTS 0.18 15 ARY NEWS 0.17 15 EXPRESS NEWS 0.17
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% DISNEY 1 ATV 1.20 ARY DIGITAL 0.95 GEO Ent 1.45 1.22 ARY DIGITAL 0.81 ARY DIGITAL 0.85 CHANNEL 2 PTV HOME 0.82 GEO Ent 0.75 ARY DIGITAL 1.30 ARY DIGITAL 0.72 FILMAZIA 0.78 URDU 1 0.82 DISNEY 3 ARY DIGITAL 0.74 FILMAZIA 0.58 COLORS 0.71 COLORS 0.66 0.52 FILMAZIA 0.82 CHANNEL 4 GEO Ent 0.63 COLORS 0.52 HUM TV 0.54 HUM TV 0.37 ATV 0.52 GEO KAHANI 0.56 DISNEY 5 FILMAZIA 0.42 0.50 SAMAA 0.50 FILMAZIA 0.34 GEO Ent 0.51 PTV HOME 0.46 CHANNEL CARTOON 6 COLORS 0.41 HUM TV 0.44 FILMAZIA 0.44 GEO Ent 0.33 HUM TV 0.44 0.42 NETWORK DISNEY 7 0.39 ATV 0.32 ARY NEWS 0.29 GEO NEWS 0.28 COLORS 0.42 A PLUS 0.36 CHANNEL 8 HUM TV 0.34 URDU 1 0.31 GEO NEWS 0.25 TV ONE 0.26 PTV HOME 0.35 NICKELODEON 0.36
9 URDU 1 0.22 SAMAA 0.27 URDU 1 0.24 PTV HOME 0.23 A PLUS 0.31 ATV 0.31
10 SAMAA 0.21 PTV HOME 0.25 POGO 0.24 DUNYA NEWS 0.22 GEO KAHANI 0.30 GEO Ent 0.31
11 GEO NEWS 0.18 GEO NEWS 0.24 TEN SPORTS 0.19 URDU 1 0.19 URDU 1 0.30 TV ONE 0.29
12 A PLUS 0.16 A PLUS 0.23 DAWN NEWS 0.19 TEN SPORTS 0.18 GEO NEWS 0.21 HUM TV 0.25
13 PTV NEWS 0.16 GEO KAHANI 0.22 TV ONE 0.18 ATV 0.18 SAMAA 0.19 GEO NEWS 0.24 EXPRESS 14 TV ONE 0.15 TV ONE 0.18 ATV 0.17 A PLUS 0.18 0.16 PTV NEWS 0.23 NEWS EXPRESS 15 ARY NEWS 0.14 ARY NEWS 0.17 0.17 POGO 0.17 TEN SPORTS 0.15 SEE TV 0.23 NEWS
8 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rtg Rtg Rtg Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel Channel % % % 1 ARY DIGITAL 1.05 ARY DIGITAL 1.02 GEO Ent 1.48 DISNEY CHANNEL 1.26 ARY DIGITAL 0.91 ARY DIGITAL 0.97
2 GEO Ent 0.90 GEO Ent 0.80 ARY DIGITAL 1.32 ARY DIGITAL 0.75 FILMAZIA 0.88 URDU 1 0.93 DISNEY 3 FILMAZIA 0.60 FILMAZIA 0.63 COLORS 0.72 COLORS 0.68 0.59 FILMAZIA 0.93 CHANNEL 4 COLORS 0.58 COLORS 0.56 HUM TV 0.55 HUM TV 0.39 GEO Ent 0.57 GEO KAHANI 0.63 DISNEY DISNEY CARTOON 5 0.55 0.54 SAMAA 0.51 FILMAZIA 0.35 HUM TV 0.49 0.47 CHANNEL CHANNEL NETWORK 6 HUM TV 0.48 HUM TV 0.47 FILMAZIA 0.45 GEO Ent 0.34 COLORS 0.47 A PLUS 0.41
7 URDU 1 0.31 URDU 1 0.33 ARY NEWS 0.30 GEO NEWS 0.29 A PLUS 0.35 NICKELODEON 0.41
8 SAMAA 0.30 SAMAA 0.29 GEO NEWS 0.26 TV ONE 0.26 GEO KAHANI 0.34 GEO Ent 0.35
9 GEO NEWS 0.26 GEO NEWS 0.26 URDU 1 0.25 DUNYA NEWS 0.23 URDU 1 0.33 TV ONE 0.32
10 A PLUS 0.23 A PLUS 0.25 POGO 0.24 URDU 1 0.20 GEO NEWS 0.24 HUM TV 0.28
11 TV ONE 0.21 GEO KAHANI 0.23 TEN SPORTS 0.20 TEN SPORTS 0.19 SAMAA 0.22 GEO NEWS 0.28
12 ARY NEWS 0.20 TV ONE 0.19 DAWN NEWS 0.20 A PLUS 0.19 EXPRESS NEWS 0.18 SEE TV 0.26
13 GEO KAHANI 0.20 ARY NEWS 0.19 TV ONE 0.19 POGO 0.17 TEN SPORTS 0.17 EXPRESS Ent 0.25 EXPRESS 14 TEN SPORTS 0.18 TEN SPORTS 0.18 0.17 SEE TV 0.17 ARY ZINDAGI 0.17 AAJ Ent 0.22 NEWS EXPRESS EXPRESS 15 DUNYA NEWS 0.17 0.17 0.16 EXPRESS NEWS 0.14 DUNYA NEWS 0.15 ARY ZINDAGI 0.22 NEWS Ent
9 ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
Total Ind C&S Ind
June.16 June.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.95 1 ARY DIGITAL 1.02
2 GEO ENTERTAINMENT 0.75 2 GEO ENTERTAINMENT 0.80
3 FILMAZIA 0.58 3 FILMAZIA 0.63
4 COLORS 0.52 4 COLORS 0.56
5 HUM TV 0.44 5 HUM TV 0.47
6 ATV 0.32 6 URDU 1 0.33
7 URDU 1 0.31 7 A PLUS 0.25
8 PTV HOME 0.25 8 GEO KAHANI 0.23
9 A PLUS 0.23 9 TV ONE 0.19
10 GEO KAHANI 0.22 10 SEE TV 0.15
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
ARY Digital is leading on Prime Time followed by Filmazia on Total and C&S Ind
Total Ind C&S Ind
June.16 June.16 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 3.94 1 ARY DIGITAL 4.23
2 GEO ENTERTAINMENT 2.35 2 GEO ENTERTAINMENT 2.52
3 FILMAZIA 1.84 3 FILMAZIA 1.98
4 COLORS 1.56 4 COLORS 1.68
5 HUM TV 1.32 5 HUM TV 1.42
6 URDU 1 0.83 6 URDU 1 0.89
7 PTV HOME 0.80 7 GEO KAHANI 0.63
8 ATV 0.80 8 A PLUS 0.55
9 GEO KAHANI 0.59 9 TV ONE 0.40
10 A PLUS 0.51 10 EXPRESS ENTERTAINMENT 0.29
11 TOP NEWS CHANNELS - 24 HOURS
Samaa is on top followed by GEO News on both Total and C&S Individuals.
Total Ind C&S Ind June-16 June-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 SAMAA 0.27 1 SAMAA 0.29
2 GEO NEWS 0.24 2 GEO NEWS 0.26
3 ARY NEWS 0.17 3 ARY NEWS 0.19
4 EXPRESS NEWS 0.16 4 EXPRESS NEWS 0.17
5 DUNYA NEWS 0.14 5 DUNYA NEWS 0.15
6 ABB TAKK 0.11 6 ABB TAKK 0.12
7 DAWN NEWS 0.10 7 DAWN NEWS 0.11
8 AAJ NEWS 0.08 8 AAJ NEWS 0.09
9 NEWS ONE 0.07 9 NEWS ONE 0.08
10 NINETY 2 NEWS 0.07 10 NINETY 2 NEWS 0.07
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by Samaa.
Total Ind C&S Ind June-16 June-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.43 1 GEO NEWS 0.46
2 SAMAA 0.39 2 SAMAA 0.42
3 EXPRESS NEWS 0.30 3 EXPRESS NEWS 0.32
4 DUNYA NEWS 0.29 4 DUNYA NEWS 0.31
5 ARY NEWS 0.26 5 ARY NEWS 0.28
6 AAJ NEWS 0.18 6 AAJ NEWS 0.19
7 DAWN NEWS 0.18 7 DAWN NEWS 0.19
8 ABB TAKK 0.18 8 ABB TAKK 0.19
9 METRO 1 NEWS 0.10 9 METRO 1 NEWS 0.11
10 NINETY 2 NEWS 0.10 10 NINETY 2 NEWS 0.11
13 MUSIC CHANNELS
C&S Ind 8XM* Captures the 1st position as the most June | 2016 watched music channel with 54% share in music Genre Rank Channel Name TRPs Relative Share%
1 8XM 145 54% 2 JALWA 121 45% 3 ARY MUSIK 4 2% 8XM is leading the genre with significant 4 VIBE TV 1 0% lead………………………… Grand Total 271 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind June-16 Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 183 64%
2 PTV SPORTS 61 22%
3 GEO SUPER 40 14% C&S Ind June-16 Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 262 65%
2 PTV SPORTS 87 21%
3 GEO SUPER 57 14%
TEN SPORTS is leading on Total Ind and C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind
June.16
Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 240 64%
2 PTV SPORTS 83 22%
3 GEO SUPER 54 14% June.16 C&S Ind
Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 258 64%
2 PTV SPORTS 88 22%
3 GEO SUPER 58 14% TEN SPORTS is leading on Total Ind and C&S Ind
16 Movie Channels
Film World captures 1st Position on 24 hours and prime time
Prime Time | 20.00-00.00 | C&S 24 Hours | C&S Ind Ind
June.16 June.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.07 1 FILM WORLD 0.11
2 FILMAX 0.05 2 FILMAX 0.07
3 HBO 0.03 3 HBO 0.06
4 STAR MOVIES 0.02 4 STAR MOVIES 0.03
5 WB 0.01 5 WB 0.02
6 STAR LITE TV 0.01 6 RAAVI TV 0.01
7 RAAVI TV 0.00 7 SILVER SCREEN 0.01
8 SILVER SCREEN 0.00 8 STAR LITE TV 0.00
9 AXN 0.00 9 AXN 0.00
17 FOOD CHANNELS
Masala tops the chart with 65 TRPs during the month of June
C&S Ind
June-16
Rank Channel Name TRPs Relative Share%
1 MASALA TV 65 96%
2 ZAIQA 3 4%
.. Grand Total 68 100%
18 KIDS
Disney Channel Holds 59% Of Kids Channels Viewership
C&S Ind June-16 Rank Channel TRPs Relative Share% 1 DISNEY CHANNEL 775 59% 2 CARTOON NETWORK 232 18% 3 POGO 202 15% 4 NICKELODEON 96 7% …. Grand Total 1305 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.110 APNA CHANNEL 0.161 APNA CHANNEL 0.064 ARUJ TV 0.074 PTV BOLAN 0.262
2 KTN 0.020 WASEB 0.012 KTN 0.049 AVT KHYBER 0.053 PTV NATIONAL 0.016
3 ARUJ TV 0.012 PTV NATIONAL 0.011 KTN NEWS 0.015 PTV NATIONAL 0.019 VSH NEWS 0.012
4 PTV NATIONAL 0.008 ARUJ TV 0.009 KASHISH 0.013 AVT KHYBER NEWS 0.014 ARUJ TV 0.009
5 WASEB 0.007 KAY2 0.005 SINDH TV 0.010 APNA CHANNEL 0.007 KASHISH 0.006
6 KTN NEWS 0.006 PASHTO 1 0.003 MEHRAN TV 0.010 PASHTO 1 0.004 WASEB 0.006
7 KASHISH 0.006 AVT KHYBER 0.003 ARUJ TV 0.008 KASHISH 0.003 SINDH TV 0.005
8 AVT KHYBER 0.006 SINDH TV NEWS 0.001 VSH NEWS 0.005 PTV BOLAN 0.002 AVT KHYBER 0.004
9 SINDH TV 0.005 AWAZ 0.001 SINDH TV NEWS 0.004 DHARTI TV 0.001 KTN 0.002
10 PTV BOLAN 0.004 KTN 0.001 PUNJAB TV 0.004 WASEB 0.001 KAY2 0.001
11 MEHRAN TV 0.004 AVT KHYBER NEWS 0.001 AWAZ 0.003 KTN 0.000 SINDH TV NEWS 0.001
12 KAY2 0.003 PUNJAB TV 0.001 DHARTI TV 0.003 SINDH TV NEWS 0.000 AVT KHYBER NEWS 0.001
13 SINDH TV NEWS 0.003 SINDH TV 0.001 PTV NATIONAL 0.002 KAY2 0.000 AWAZ 0.001
14 PASHTO 1 0.003 KASHISH 0.001 AVT KHYBER 0.001 SINDH TV 0.000 PUNJAB TV 0.001
15 VSH NEWS 0.002 VSH NEWS 0.000 PASHTO 1 0.001 PUNJAB TV 0.000 KTN NEWS 0.001
16 PUNJAB TV 0.002 PTV BOLAN 0.000 PTV BOLAN 0.001 VSH NEWS 0.000 APNA CHANNEL 0.000
17 AWAZ 0.002 DHARTI TV 0.000 AVT KHYBER NEWS 0.001 KTN NEWS 0.000 PASHTO 1 0.000
18 AVT KHYBER NEWS 0.002 KTN NEWS 0.000 WASEB 0.000 MEHRAN TV 0.000 MEHRAN TV 0.000
19 DHARTI TV 0.001 MEHRAN TV 0.000 KAY2 0.000 AWAZ 0.000 DHARTI TV 0.000 20 TOP PROGRAMS | OVERALL
ARY DIGITAL’s Jeeto Pakistan hits 8.24 ratings on Total Ind on 20th June
Top Programs | Total Individuals June-16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 20-Jun-16 ARY DIGITAL Jeeto Pakistan 8.24 3,795 18.90
2 17-Jun-16 FILMAZIA Qasam 6.41 2,951 20.10
3 27-Jun-16 HUM TV Mann Mayal 6.05 2,788 14.30
4 26-Jun-16 HUM TV Udaari 5.93 2,731 13.30
5 5-Jun-16 FILMAZIA Nagin 5.55 2,556 20.70
6 23-Jun-16 FILMAZIA Thapki Pyaar Ki 5.01 2,307 12.50
7 4-Jun-16 HUM TV Aabro 4.62 2,128 12.80
8 12-Jun-16 GEO ENTERTAINMENT Inaam Ghar 4.39 2,021 11.80
9 10-Jun-16 GEO ENTERTAINMENT Iftar Amir Kay Sath 4.35 2,004 14.97
10 8-Jun-16 GEO ENTERTAINMENT Aalim Online 4.16 1,918 16.50
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
ARY DIGITAL’s Jeeto Pakistan hits 8.84 ratings on C&S Ind on 20th June
Top Programs | C&S Individuals
June-16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 20-Jun-16 ARY DIGITAL Jeeto Pakistan 8.84 3,795 19.80
2 17-Jun-16 FILMAZIA Qasam 6.87 2,951 20.80
3 27-Jun-16 HUM TV Mann Mayal 6.49 2,788 15.20
4 26-Jun-16 HUM TV Udaari 6.36 2,731 14.10
5 5-Jun-16 FILMAZIA Nagin 5.95 2,556 21.90
6 23-Jun-16 FILMAZIA Thapki Pyaar Ki 5.37 2,307 13.50
7 4-Jun-16 HUM TV Aabro 4.95 2,128 13.80
8 12-Jun-16 GEO ENTERTAINMENT Inaam Ghar 4.71 2,021 12.50
9 10-Jun-16 GEO ENTERTAINMENT Iftar Amir Kay Sath 4.66 2,004 15.57
10 8-Jun-16 GEO ENTERTAINMENT Aalim Online 4.47 1,918 17.10
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
June.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share%
1 22-Jun-16 SAMAA Nadeem Malik Live 1.477 634 3.1
2 23-Jun-16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 1.397 600 5.2
3 22-Jun-16 SAMAA Awaz 1.232 529 4.1
4 26-Jun-16 SAMAA News Beat 0.995 427 3.5
5 22-Jun-16 DUNYA NEWS Dunya Kamran Khan Kay Sath 0.982 422 2.9
6 06-Jun-16 GEO NEWS Capital Talk 0.881 378 2.9
7 22-Jun-16 ARY NEWS 11th Hour 0.789 339 4.3
8 22-Jun-16 ARY NEWS The Reporters 0.705 303 2.5
9 14-Jun-16 GEO NEWS Report Card 0.680 292 2.5
10 21-Jun-16 CHANNEL24 Khara Sach Luqman kay Sath 0.660 284 3.8
SAMAA’s “Nadeem Malik Live” Stands On Top 23 INFOTAINMENT SHOWS
Express News’ Khabardar Naqalo Se Hoshiyar is on top followed by Geo News’ Khabar Naak
Infotainment Shows
Date Channel Title Rtg% Rtg(000) Market Share% 22/06/2016 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 0.888 381.427 4.677 23/06/2016 GEO NEWS Khabar Naak 0.680 291.940 4.106 23/06/2016 DUNYA NEWS Hasb-e-Haal 0.535 229.678 3.201 09/06/2016 DUNYA NEWS Mazaaq Raat 0.524 225.073 2.931 19/06/2016 CHANNEL24 Kyun Key Jamhuryat Hai 0.316 135.841 1.768 02/06/2016 EXPRESS NEWS Siyasi Theatre 0.292 125.092 1.583 26/06/2016 NEO TV Sawa Teen 0.188 80.968 1.421
1.00 0.888 0.80 0.68 0.60 0.535 0.524 0.40 0.316 0.292 0.188 RATINGS% 0.20 0.00 Khabardar Khabar Naak Hasb-e-Haal Mazaaq Raat Kyun Key Siyasi Theatre Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar PROGRAMS Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 followed by HUM TV’s “Jaago Pakistan Jago”
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.46 62 4.2
2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.36 49 3.5
3 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.34 47 3.3
4 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.13 17 1.2
Due to Ramadan only four (4) morning shows were telecast between 7 June to 30 June 2016….. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIDGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jaago Pakistan Jaago”
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.50 62 4.5
2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.39 49 3.7
3 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.13 17 1.2
4 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.08 10 0.7
Due to Ramadan only four (4) morning shows were telecast between 7 June to 30 June 2016….. 26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
Genre-wise Airtime Share% 2% 1% 2% 1% News Entertainment 2% 4% Regional Kids 15% Sports 40% Movie Music Food 151 Islamic 160 33% 140 125 120 100 80 56 60 40
CAT | Thousands Minutes CAT 13 20 9 7 7 4 3 0 News Entertainment Regional Kids Sports Movie Music Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
3% 3% 4% Beverages Detergents & Soaps Relative Share 5% 24% Cullinary 6% Personal Products
11% Cellular Communication 16% Construction Food 14% Home Appliances & Electronics 14% Healthcare & Medical Services Automobiles & Transport
80 265 300 70 Airtime (Mins) 250 60 141 200 50 146 Spot's Freq 40 121 150 Thousands 30 79 Thousands 100 47 20 46 34 23 24 50 10 74 51 43 42 34 17 15 13 10 9 0 0
Beverages Leading CAT Share Followed By Detergents & Soaps 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
UNILEVER PAKISTAN LTD Relative Share 6% 3% 3% PEPSI COLA INTERNATIONAL (PVT.) LTD. 7% RECKITT BENCKISER PAKISTAN LTD. 41% The Coca-Cola Export Corporation 7% NESTLE PAKISTAN LIMITED 7% PROCTER & GAMBLE PAKISTAN LTD
7% NEW ALLIED ELECTRONICS INDUSTRIES (PVT.) LTD. 9% 10% TELENOR PAKISTAN LTD ENGRO FOODS (PVT.) LTD. QARSHI INDUSTRIES (PVT) LTD.
80 250 70 194 Airtime (Mins) Spot's 200 60 50 150 Thousands 40 Thousands 30 65 100 48 54 50 20 34 30 20 25 25 50 10 76 18 16 14 14 12 12 11 6 6 - -
For The Month Of Jjune-16 Unilever Pakistan Lead The CAT Share Followed By Pepsi Cola International (PVT) Ltd. 29 TOP 10 BRANDS
Relative Share 6% Surf Excel Q Mobile 7% 16%
7% Lifebuoy Coca Cola
7% 13% Pepsi Dettol Soap
11% 11% Telenor Internet 3G Sunsilk Shampoo 11% 11% Dew PTCL
40 16 38 45 Airtime (Mins) Spot's 14 40 12 29 35 24 10 23 30
18 25 Thousands 8 16
Thousands 12 20 6 10 9 15 4 10 2 14 11 10 9 9 9 6 6 6 5 5 - - Surf Excel Q Mobile Lifebuoy Coca Cola Pepsi Dettol Telenor Sunsilk Dew PTCL Soap Internet Shampoo 3G
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share
City 42 EXPRESS NEWS 9%
8% NEWS ONE DUNYA NEWS 36% 7% ARY NEWS ABB TAKK NEWS
6% GEO NEWS AAJ NEWS
6% DAWN NEWS SAMAA 5% 6% 5% 6% 6% Others
14 CAT (Minutes) 12 10 10 9 8 8 8 8 8
City 42 EXPRESS NEWS ONE DUNYA ARY NEWS ABB TAKK GEO NEWS AAJ NEWS DAWN SAMAA NEWS NEWS NEWS NEWS
Amongst News Channels City 42 is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON
Relative Share Kohenoor 10% TV ONE Express Ent 24% 9% PLAY ENTERTAINMENT A Plus 8% ATV 5% GEO ENTERTAINMENT 8% ARY DIGITAL 6% SATELLITE PTV 7% 8% PTV HOME Others 7% 8%
CAT (Minutes) 14 12 11 12 10 10 10 9 9 10 9 8 7 7 6 4 2 - AIRTIME MINUTES MINUTES (THOUSANDS) AIRTIME
Amongst Entertainment Channels Kohenoor is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
Relative Share 1% Film World 12% SILVER SCREEN
16% 52% Filmax HBO 19% WB
CAT (Minutes) 2500 2190 2000 1500
1000 782 656 517 500 46 0 Film World SILVER SCREEN Filmax HBO WB
Amongst Movie Channels Film World is Airing The Highest CAT 33 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
CAT (Minutes)
0 1000 2000 3000 4000 CAT (Minutes) 0 2000 4000 6000 8000 10000 JALWA 3653 GEO SUPER 7690
8XM 3136 TEN SPORTS 661
ARY MUSIK 496 PTV SPORTS 179
CAT (Minutes) 0 5000 10000 15000 CAT (Minutes) 0 2000 4000 NICKELODEON 9532 MASALA 3496 CARTOON NETWORK 3740 ZAIQA 566
34 Thank You------