MEDIALOGIC MONTHLY REVIEW April 2016
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
Total Ind 0% C&S Ind Local Ent 3% 1% 1% 3% News 0% 1% 3% 1% 3% Foreign Ent Kids 6% 7% Sports Movie 8% 9% 36% 40% Music Regional 16% 17% Cooking/Food Religious 22% 23%
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 50.0 45.0 45.0 40.0 40.0 35.0 35.0 30.0 30.0 25.0 25.0 20.0 20.0 15.0 15.0 10.0 10.0 5.0 5.0 0.0 0.0 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 1-Apr 2-Apr 3-Apr 4-Apr 5-Apr 6-Apr 7-Apr 8-Apr 9-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr 22-Apr 23-Apr 24-Apr 25-Apr 26-Apr 27-Apr 28-Apr 29--Apr 30--Apr 29--Apr 30--Apr
Local Ent News Foreign Ent Kids Sports Local Ent News Foreign Ent Kids Sports
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION
Time Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0
Total Male Female
Gender wise Split of Viewership 35.0 31.4 29.2 30.0 27.1 27.4 26.1 24.9 25.0 20.0 17.3 17.2 17.9 15.9 15.8 16.5 14.5 14.4 13.0 15.0 11.6 10.9 10.2 10.0 5.0 0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - 21:00 Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 23:00
Total Male Female 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
5% 6% 18% M/F | 05 to 14 SEC A 14% 29% 17% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E 29% 34% M/F | 46 to 59 25% 23% M/F | 60+
*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas Colors lead on C&S followed by HUM TV.
Total Ind C&S Ind April.16 April.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 PTV HOME 1.18 1 COLORS 0.71 2 ATV 1.01 2 HUM TV 0.58 3 COLORS 0.50 3 FILMAZIA 0.57 4 HUM TV 0.41 4 ARY DIGITAL 0.55 5 FILMAZIA 0.40 5 URDU 1 0.44 6 ARY DIGITAL 0.39 6 DISNEY CHANNEL 0.43 7 URDU 1 0.31 7 GEO ENTERTAINMENT 0.34 8 DISNEY CHANNEL 0.30 8 SAMAA 0.30 9 GEO ENTERTAINMENT 0.23 9 A PLUS 0.28 10 SAMAA 0.21 10 GEO NEWS 0.27 11 PTV SPORTS 0.20 11 ARY NEWS 0.23 12 A PLUS 0.20 12 GEO KAHANI 0.22 13 GEO NEWS 0.19 13 TEN SPORTS 0.21 14 ARY NEWS 0.16 14 DUNYA NEWS 0.20 15 GEO KAHANI 0.15 15 GEO SUPER 0.19
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
Colors lead the overall top 15 channels charts on Total Ind and C&S Ind
Total Ind C&S Ind April.16 April.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 COLORS 0.67 1 COLORS 0.72 2 FILMAZIA 0.59 2 FILMAZIA 0.63 3 HUM TV 0.53 3 HUM TV 0.57 4 ARY DIGITAL 0.50 4 ARY DIGITAL 0.54 5 URDU 1 0.43 5 URDU 1 0.46 6 DISNEY CHANNEL 0.40 6 DISNEY CHANNEL 0.43 7 PTV HOME 0.34 7 A PLUS 0.32 8 A PLUS 0.30 8 GEO ENTERTAINMENT 0.31 9 GEO ENTERTAINMENT 0.29 9 SAMAA 0.29 10 SAMAA 0.27 10 GEO NEWS 0.27 11 GEO NEWS 0.26 11 GEO KAHANI 0.25 12 ATV 0.25 12 ARY NEWS 0.22 13 GEO KAHANI 0.23 13 TEN SPORTS 0.21 14 ARY NEWS 0.20 14 DUNYA NEWS 0.19 15 TEN SPORTS 0.19 15 GEO SUPER 0.19
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% DISNEY 1 PTV HOME 1.18 COLORS 0.67 COLORS 0.83 0.85 FILMAZIA 0.84 FILMAZIA 1.01 CHANNEL 2 ATV 1.01 FILMAZIA 0.59 ARY DIGITAL 0.70 COLORS 0.77 COLORS 0.65 URDU 1 0.78
3 COLORS 0.50 HUM TV 0.53 HUM TV 0.66 HUM TV 0.56 ARY DIGITAL 0.49 A PLUS 0.65 DISNEY 4 HUM TV 0.41 ARY DIGITAL 0.50 SAMAA 0.54 PTV HOME 0.32 0.49 GEO KAHANI 0.58 CHANNEL 5 FILMAZIA 0.40 URDU 1 0.43 GEO Ent 0.44 TV ONE 0.30 HUM TV 0.49 PTV HOME 0.55 DISNEY NICKELODEO 6 ARY DIGITAL 0.39 0.40 URDU 1 0.40 ARY DIGITAL 0.30 PTV HOME 0.46 0.38 CHANNEL N 7 URDU 1 0.31 PTV HOME 0.34 FILMAZIA 0.39 DUNYA NEWS 0.30 URDU 1 0.45 GEO NEWS 0.37 DISNEY CARTOON 8 0.30 A PLUS 0.30 ARY NEWS 0.36 GEO NEWS 0.28 ATV 0.45 0.35 CHANNEL NETWORK 9 GEO Ent 0.23 GEO Ent 0.29 GEO SUPER 0.21 URDU 1 0.28 A PLUS 0.43 ARY DIGITAL 0.31
10 SAMAA 0.21 SAMAA 0.27 GEO NEWS 0.21 TEN SPORTS 0.25 GEO KAHANI 0.30 TV ONE 0.28 TEN 11 PTV SPORTS 0.20 GEO NEWS 0.26 0.20 FILMAZIA 0.24 GEO NEWS 0.25 SEE TV 0.25 SPORTS DAWN 12 A PLUS 0.20 ATV 0.25 0.18 POGO 0.24 GEO Ent 0.24 HUM TV 0.23 NEWS 13 GEO NEWS 0.19 GEO KAHANI 0.23 PTV SPORTS 0.18 GEO Ent 0.22 DUNYA NEWS 0.20 PTV SPORTS 0.23
14 ARY NEWS 0.16 ARY NEWS 0.20 8XM 0.18 EXPRESS NEWS 0.18 EXPRESS NEWS 0.19 TEN SPORTS 0.21 METRO 1 15 GEO KAHANI 0.15 TEN SPORTS 0.19 0.16 PTV SPORTS 0.18 SAMAA 0.19 DAWN NEWS 0.20 NEWS
8 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rtg Rtg Rtg Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel Channel % % % 1 COLORS 0.71 COLORS 0.72 COLORS 0.85 DISNEY CHANNEL 0.88 FILMAZIA 0.94 FILMAZIA 1.14
2 HUM TV 0.58 FILMAZIA 0.63 ARY DIGITAL 0.72 COLORS 0.79 COLORS 0.73 URDU 1 0.88
3 FILMAZIA 0.57 HUM TV 0.57 HUM TV 0.68 HUM TV 0.58 ARY DIGITAL 0.55 A PLUS 0.74 DISNEY 4 ARY DIGITAL 0.55 ARY DIGITAL 0.54 SAMAA 0.56 TV ONE 0.31 0.55 GEO KAHANI 0.66 CHANNEL 5 URDU 1 0.44 URDU 1 0.46 GEO Ent 0.46 ARY DIGITAL 0.31 HUM TV 0.55 NICKELODEON 0.43 DISNEY DISNEY 6 0.43 0.43 URDU 1 0.41 DUNYA NEWS 0.31 URDU 1 0.50 GEO NEWS 0.42 CHANNEL CHANNEL CARTOON 7 GEO Ent 0.34 A PLUS 0.32 FILMAZIA 0.40 GEO NEWS 0.29 A PLUS 0.48 0.40 NETWORK 8 SAMAA 0.30 GEO Ent 0.31 ARY NEWS 0.37 URDU 1 0.29 GEO KAHANI 0.33 ARY DIGITAL 0.35
9 A PLUS 0.28 SAMAA 0.29 GEO SUPER 0.22 TEN SPORTS 0.26 GEO NEWS 0.28 TV ONE 0.31
10 GEO NEWS 0.27 GEO NEWS 0.27 GEO NEWS 0.22 FILMAZIA 0.25 GEO Ent 0.27 SEE TV 0.29
11 ARY NEWS 0.23 GEO KAHANI 0.25 TEN SPORTS 0.21 POGO 0.25 DUNYA NEWS 0.22 HUM TV 0.26
12 GEO KAHANI 0.22 ARY NEWS 0.22 DAWN NEWS 0.19 GEO Ent 0.23 EXPRESS NEWS 0.22 TEN SPORTS 0.23
13 TEN SPORTS 0.21 TEN SPORTS 0.21 8XM 0.18 PTV HOME 0.20 SAMAA 0.21 DAWN NEWS 0.22 AAJ 14 DUNYA NEWS 0.20 DUNYA NEWS 0.19 PTV SPORTS 0.18 EXPRESS NEWS 0.19 GEO SUPER 0.19 ENTERTAINMEN 0.21 T METRO 1 15 GEO SUPER 0.19 GEO SUPER 0.19 0.17 A PLUS 0.18 TEN SPORTS 0.18 GEO Ent 0.19 NEWS 9 ENTERTAINMENT CHANNELS – 24 HOURS
Colors is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Apr.16 Apr.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 COLORS 0.67 1 COLORS 0.72
2 FILMAZIA 0.59 2 FILMAZIA 0.63
3 HUM TV 0.53 3 HUM TV 0.57
4 ARY DIGITAL 0.50 4 ARY DIGITAL 0.54
5 URDU 1 0.43 5 URDU 1 0.46
6 PTV HOME 0.34 6 A PLUS 0.32
7 A PLUS 0.30 7 GEO ENTERTAINMENT 0.31
8 GEO ENTERTAINMENT 0.29 8 GEO KAHANI 0.25
9 ATV 0.25 9 TV ONE 0.16
10 GEO KAHANI 0.23 10 SEE TV 0.13
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
Filmazia is leading on Prime Time followed by Colors on Total and C&S Ind
Total Ind C&S Ind
Apr.16 Apr.16 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILMAZIA 1.69 1 FILMAZIA 1.81
2 COLORS 1.50 2 COLORS 1.61
3 HUM TV 1.37 3 HUM TV 1.47
4 ARY DIGITAL 1.17 4 ARY DIGITAL 1.26
5 A PLUS 0.72 5 A PLUS 0.77
6 GEO ENTERTAINMENT 0.71 6 GEO ENTERTAINMENT 0.76
7 URDU 1 0.68 7 URDU 1 0.73
8 PTV HOME 0.68 8 GEO KAHANI 0.67
9 GEO KAHANI 0.63 9 TV ONE 0.36
10 ATV 0.55 10 EXPRESS ENTERTAINMENT 0.25
11 TOP NEWS CHANNELS - 24 HOURS
Samaa is on top followed by GEO News on both Total and C&S Individuals.
Total Ind C&S Ind April-16 April-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 SAMAA 0.27 1 SAMAA 0.29
2 GEO NEWS 0.26 2 GEO NEWS 0.27
3 ARY NEWS 0.20 3 ARY NEWS 0.22
4 DUNYA NEWS 0.18 4 DUNYA NEWS 0.19
5 EXPRESS NEWS 0.17 5 EXPRESS NEWS 0.19
6 DAWN NEWS 0.10 6 DAWN NEWS 0.11
7 ABB TAKK 0.10 7 ABB TAKK 0.10
8 NINETY 2 NEWS 0.09 8 NINETY 2 NEWS 0.09
9 AAJ NEWS 0.08 9 AAJ NEWS 0.09
10 CHANNEL24 0.07 10 CHANNEL24 0.07
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by Samaa.
Total Ind C&S Ind April-16 April-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.53 1 GEO NEWS 0.57
2 SAMAA 0.43 2 SAMAA 0.46
3 ARY NEWS 0.38 3 ARY NEWS 0.41
4 EXPRESS NEWS 0.38 4 EXPRESS NEWS 0.41
5 DUNYA NEWS 0.35 5 DUNYA NEWS 0.38
6 DAWN NEWS 0.19 6 DAWN NEWS 0.20
7 AAJ NEWS 0.18 7 AAJ NEWS 0.19
8 ABB TAKK 0.17 8 ABB TAKK 0.18
9 NINETY 2 NEWS 0.16 9 NINETY 2 NEWS 0.17
10 NEWS ONE 0.13 10 NEWS ONE 0.14
13 MUSIC CHANNELS
C&S Ind 8XM* Captures the 1st position as the most April | 2016 watched music channel with 64% share in music Genre Rank Channel Name TRPs Relative Share%
1 8XM 209 64% 2 JALWA 108 33% 3 ARY MUSIK 8 3% 8XM is leading the genre with significant 4 VIBE TV 2 1% lead………………………… Grand Total 327 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind April-16 J Channel Name TRPs Relative Share%
1 PTV SPORTS 290 42%
2 TEN SPORTS 209 30%
3 GEO SUPER 187 27% C&S Ind April-16 Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 298 37%
2 GEO SUPER 267 33%
3 PTV SPORTS 236 29%
PTV Sports is leading on Total Ind and Ten Sports is leading on C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind
April.16
Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 279 36%
2 GEO SUPER 259 33%
3 PTV SPORTS 248 32% April.16 C&S Ind
Rank Channel Name TRPs Relative Share% 1 TEN SPORTS 299 37%
2 GEO SUPER 277 34%
3 PTV SPORTS 236 29% TEN Sports is leading on Total Ind and C&S Ind
16 Movie Channels
Film World captures 1st Position on 24 hours and Filmax on prime time
Prime Time | 20.00-00.00 | C&S 24 Hours | C&S Ind Ind
April.16 April.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.07 1 FILMAX 0.12
2 FILMAX 0.06 2 FILM WORLD 0.11
3 HBO 0.05 3 HBO 0.08
4 STAR MOVIES 0.03 4 STAR MOVIES 0.05
5 RAAVI TV 0.01 5 RAAVI TV 0.04
6 WB 0.01 6 SILVER SCREEN 0.02
7 SILVER SCREEN 0.01 7 WB 0.02
8 STAR LITE TV 0.00 8 STAR LITE TV 0.00
9 AXN 0.00 9 AXN 0.00
17 FOOD CHANNELS
Masala tops the chart with 64 TRPs during the month of April
C&S Ind
April-16
Rank Channel Name TRPs Relative Share%
1 MASALA TV 64 95%
2 ZAIQA 3 5%
.. Grand Total 67 100%
18 KIDS
Disney Channel Holds 58% Of Kids Channels Viewership
C&S Ind April-16 Rank Channel TRPs Relative Share% 1 DISNEY CHANNEL 625 58% 2 CARTOON NETWORK 183 17% 3 POGO 161 15% 4 NICKELODEON 105 10% …. Grand Total 1075 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.064 APNA CHANNEL 0.070 APNA CHANNEL 0.067 ARUJ TV 0.162 PTV BOLAN 0.717
2 ARUJ TV 0.023 ARUJ TV 0.020 KTN 0.046 AVT KHYBER 0.119 VSH NEWS 0.031
3 KTN 0.019 KAY2 0.011 KTN NEWS 0.016 AVT KHYBER NEWS 0.040 KASHISH 0.014
4 PTV BOLAN 0.012 AVT KHYBER 0.006 KASHISH 0.015 PTV NATIONAL 0.028 PTV NATIONAL 0.012
5 AVT KHYBER 0.011 PUNJAB TV 0.006 AWAZ 0.014 APNA CHANNEL 0.009 ARUJ TV 0.011
6 KASHISH 0.007 WASEB 0.003 SINDH TV 0.011 PASHTO 1 0.008 AVT KHYBER NEWS 0.007
7 KTN NEWS 0.006 PTV NATIONAL 0.003 VSH NEWS 0.010 KAY2 0.004 MEHRAN TV 0.007
8 KAY2 0.006 PASHTO 1 0.002 ARUJ TV 0.007 KASHISH 0.002 AVT KHYBER 0.004
9 AWAZ 0.006 PTV BOLAN 0.002 SINDH TV NEWS 0.005 AWAZ 0.001 WASEB 0.004
10 SINDH TV 0.005 AVT KHYBER NEWS 0.002 MEHRAN TV 0.004 SINDH TV 0.001 AWAZ 0.003
11 VSH NEWS 0.005 KASHISH 0.001 AVT KHYBER 0.002 PUNJAB TV 0.001 KTN 0.002
12 PTV NATIONAL 0.004 KTN 0.001 DHARTI TV 0.002 WASEB 0.001 SINDH TV 0.002
13 AVT KHYBER NEWS 0.004 SINDH TV NEWS 0.001 PTV NATIONAL 0.002 KTN 0.001 SINDH TV NEWS 0.002
14 PUNJAB TV 0.003 MEHRAN TV 0.001 WASEB 0.001 SINDH TV NEWS 0.000 PUNJAB TV 0.002
15 SINDH TV NEWS 0.002 SINDH TV 0.001 AVT KHYBER NEWS 0.000 DHARTI TV 0.000 KAY2 0.001
16 WASEB 0.002 DHARTI TV 0.000 PTV BOLAN 0.000 KTN NEWS 0.000 PASHTO 1 0.001
17 MEHRAN TV 0.002 VSH NEWS 0.000 PUNJAB TV 0.000 PTV BOLAN 0.000 KTN NEWS 0.001
18 PASHTO 1 0.002 KTN NEWS 0.000 PASHTO 1 0.000 MEHRAN TV 0.000 APNA CHANNEL 0.001
19 DHARTI TV 0.001 AWAZ 0.000 KAY2 0.000 VSH NEWS 0.000 DHARTI TV 0.000 20 TOP PROGRAMS | OVERALL
Filmazia’s Nagin hits 6.35 ratings on Total Ind on 30th April
Top Programs | Total Individuals April-16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 30-Apr-16 FILMAZIA Nagin 6.35 2,926 23.40
2 2-Apr-16 HUM TV Gul-e-Rana 4.89 2,251 12.40
3 25-Apr-16 HUM TV Mann Mayal 4.74 2,181 12.60
4 12-Apr-16 FILMAZIA Qasam 4.45 2,050 14.90
5 26-Apr-16 ARY DIGITAL Guzaarish 3.89 1,791 10.10
6 10-Apr-16 HUM TV Udaari 3.83 1,762 9.90
7 23-Apr-16 HUM TV Aabro 3.79 1,744 9.40
8 6-Apr-16 HUM TV Mana Ka Gharana 3.70 1,703 9.70
9 23-Apr-16 ARY DIGITAL Dil Lagi 3.67 1,691 9.10
10 27-Apr-16 ARY DIGITAL Bay Qasoor 3.66 1,685 9.60
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
Filmazia’s Nagin hits 6.81 ratings on C&S Ind on 30th April
Top Programs | C&S Individuals
April-16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 30-Apr-16 FILMAZIA Nagin 6.81 2,926 24.90
2 2-Apr-16 HUM TV Gul-e-Rana 5.24 2,251 13.40
3 25-Apr-16 HUM TV Mann Mayal 5.08 2,181 13.70
4 12-Apr-16 FILMAZIA Qasam 4.77 2,050 15.90
5 26-Apr-16 ARY DIGITAL Guzaarish 4.17 1,791 10.60
6 10-Apr-16 HUM TV Udaari 4.10 1,762 10.80
7 23-Apr-16 HUM TV Aabro 4.06 1,744 10.20
8 6-Apr-16 HUM TV Mana Ka Gharana 3.97 1,703 10.60
9 23-Apr-16 ARY DIGITAL Dil Lagi 3.94 1,691 9.90
10 27-Apr-16 ARY DIGITAL Bay Qasoor 3.92 1,685 10.20
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
April.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share%
1 20-Apr-16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 1.047 449 3.9
2 12-Apr-16 ARY NEWS 11th Hour 0.990 425 4.3
3 10-Apr-16 ARY NEWS Sawal Yeh Hai 0.971 417 3.8
4 10-Apr-16 SAMAA News Beat 0.805 346 3.0
5 16-Apr-16 GEO NEWS Jirga 0.777 334 2.9
6 15-Apr-16 ARY NEWS Live With Dr Shahid Masood 0.772 332 3.1
7 10-Apr-16 GEO NEWS Naya Pakistan 0.764 328 2.3
8 15-Apr-16 DUNYA NEWS Tonight With Moeed Pirzada 0.702 301 1.7
9 07-Apr-16 ARY NEWS Off The Record 0.694 298 1.9
EXPRESS 10 20-Apr-16 Takrar 0.679 292 1.8 NEWS
GEO News’ “Aaj Shahzaib Khanzada Kay Saath” Stands On Top 23 INFOTAINMENT SHOWS
Express News’ Khabardar Naqalo Se Hoshiyar is on top followed by Geo News’ Khabar Naak
Infotainment Shows
Date Channel Title Rtg% Rtg(000) Market Share%
08/04/2016 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.101 472.984 5.377
09/04/2016 GEO NEWS Khabar Naak 0.846 363.434 3.362
22/04/2016 DUNYA NEWS Hasb-e-Haal 0.767 329.559 6.539
27/04/2016 EXPRESS NEWS Siyasi Theatre 0.699 300.220 2.480
19/04/2016 DUNYA NEWS Mazaaq Raat 0.518 222.377 2.364
1.20 1.101 1.00 0.846 0.767 0.80 0.699 0.60 0.518 0.40 RATINGS% 0.20 0.00 Khabardar Naqalo Se Khabar Naak Hasb-e-Haal Siyasi Theatre Mazaaq Raat Hoshiyar PROGRAMS
Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
HUM TV’s “Jaago Pakistan Jaago” is leading on Females 15 - 45 followed by ARY DIGITAL’s “Good Morning Pakistan”
Rank Time Slot Days Channel Program Name Host R % R T MS 1 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.76 104 5.4 2 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.62 85 4.3 3 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.55 75 3.9 4 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.45 61 3.2 5 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.31 43 2.2 6 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.28 39 2.0 7 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.23 32 1.7 8 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.20 28 1.5 9 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.20 28 1.4 10 09.00-11.00 Mon - Fri GEO ENT Nadia Khan Show Nadia Khan 0.17 23 1.2 11 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.15 21 1.1 12 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.13 17 0.9 13 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.13 17 0.9
Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
HUM TV’s “Jaago Pakistan Jaago” leading on Females 15 - 45 C&S followed by ARY DIGITAL’s “Good Morning Pakistan”
Rank Time Slot Days Channel Program Name Host R % R T MS 1 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.82 104 5.9 2 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.67 85 4.7 3 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.48 61 3.5 4 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.34 43 2.4 5 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.25 32 1.8 6 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.22 28 1.6 7 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.22 28 1.5 8 09.00-11.00 Mon - Fri GEO ENT Nadia Khan Show Nadia Khan 0.18 23 1.3 9 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.17 21 1.2 10 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.14 17 1.0 11 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.14 17 1.0 12 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.08 9 0.5 13 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.03 3 0.2
26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
Genre-wise Airtime Share% 2% 1% 3% 0% News Entertainment 5% Regional 7% Music 38% Movie Kids 13% Sports Food Islamic 180 157 160 31% 140 129 120 100 80 54 60 40 28 CAT | Thousands Minutes CAT 21 15 20 9 2 1 0 News Entertainment Regional Music Movie Kids Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
6% 5% Beverages 6% Relative Share Personal Products 27% Detergents & Soaps 6% Cellular Communication 7% Food Construction 7% 15% Cullinary Homecare Products 8% 13% Confectionery Home Appliances & Electronics
100 267 300 90 80 Airtime (Mins) 250 70 144 200 60 Spot's Freq 50 150
Thousands 109 40 79 82 Thousands 69 64 100 30 55 50 32 20 50 10 89 51 44 28 23 23 21 20 18 15 0 0
Beverages Leading CAT Share Followed By Personal Products 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
UNILEVER PAKISTAN LTD Relative Share 4% 4%3% 3% RECKITT BENCKISER PAKISTAN LTD. PROCTER & GAMBLE PAKISTAN LTD 9% 35% The Coca-Cola Export Corporation PEPSI COLA INTERNATIONAL (PVT.) LTD. 9% NESTLE PAKISTAN LIMITED 9% TELENOR PAKISTAN LTD 13% 11% KRAFT FOODS PAKISTAN LTD. ENGRO FOODS (PVT.) LTD. COLGATE PALMOLIVE LTD.
90 207 250 80 Airtime (Mins) Spot's 70 200 60
150 Thousands 50
Thousands 40 82 64 59 100 30 44 55 20 23 24 25 16 50 10 77 29 26 21 20 19 9 8 7 7 - -
For The Month Of April-16 Unilever Pakistan Lead The CAT Share Followed By Reckitt Benckiser Pakistan Ltd. 29 TOP 10 BRANDS
Coca Cola 8% Relative Share Tang 8% 19% Dew 8% Dettol Soap Harpic Power Plus 11% 8% Lux Soap Sunsilk Stunning Blackshine 10% 9% Surf Excel 9% 10% Head & Shoulder Safeguard
16 31 35 Airtime (Mins) Spot's 14 26 30 24 23 12 19 21 25 10 16 16 20 8 11 13 Thousands
Thousands 15 6 4 10 2 14 8 8 7 7 6 6 6 6 6 5 - - Coca Cola Tang Dew Dettol Harpic Lux Soap Sunsilk Surf Excel Head & Safeguard Soap Power Plus Stunning Shoulder Blackshine
Amongst Brands, Coca Cola is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share
NEWS ONE City 42 9% EXPRESS NEWS ABB TAKK NEWS 8% 33% DUNYA NEWS DAWN NEWS 8%
SAMAA Capital TV 7%
5% 7% GEO NEWS ARY NEWS 5% 6% 6% 6% Others
14 CAT (Minutes) 13 12 11 10 9 9 9 9 8
NEWS ONE City 42 EXPRESS ABB TAKK DUNYA DAWN SAMAA Capital TV GEO NEWS ARY NEWS NEWS NEWS NEWS NEWS
Amongst News Channels News One is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON
Relative Share TV ONE 10% Express Ent GEO KAHANI 28% 9% HUM TV ATV 8% ARY DIGITAL URDU 1 5% 8% Kohenoor GEO ENTERTAINMENT 6% 7% PLAY ENTERTAINMENT 6% Others 6% 7%
CAT (Minutes) 14 12 12 11 12 10 9 9 10 8 8 7 8 7 6 4 2 - AIRTIME MINUTES MINUTES (THOUSANDS) AIRTIME
Amongst Entertainment Channels TV One is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
2% Relative Share Film World 5% Filmax 17% HBO 45% SILVER SCREEN
WB 31%
CAT (Minutes) 7000 5887 6000 5000 4096 4000 3000 2310 2000 648 1000 242 0 Film World Filmax HBO SILVER SCREEN WB
Amongst Movie Channels Film World is Airing The Highest CAT 33 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
CAT (MINUTES) CAT (MINUTES)
0 5000 10000 15000 20000 0 2000 4000 6000 8000
JALWA 15837 GEO SUPER 5768
8XM 11718 TEN SPORTS 2204
ARY MUSIK 221 PTV Sports 1332
CAT (MINUTES) CAT (MINUTES) 0 1000 2000 3000 0 2000 4000 6000 8000 10000 MASALA 2198 NICKELODEON 8988
ZAIQA 100 CARTOON 5656 NETWORK
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