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The Ferrari Museums Meet with Schools

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The Ferrari Museums Meet with Schools The IFerrari musei museumsFerrari incontranomeet with laschools scuola Ferrari sharespresenta its lastory propria through realtà two attraverso museums due thatstrutture complement museali complementari:each other: The Ferraria Maranello Museum inil Museo Maranello, Ferrari, where dove guests vivere can il sogno experience del Marchio the dreamriconosciuto of the comemost prestigiousil più forte albrand mondo. in the world. AndA Modena the futuristic l’avveniristico museum Museo in Modena, dedicato which is dedicatedal fondatore to ethe quello founder dei Motoriand to Ferrari Engines(MEF). (MEF). InSia both nell’uno museums, che nell’altro Ferrari organizesmuseo, Ferrari workshops, organizza namedlaboratori “Red denominati Campus” “Redand “Yellow e Yellow Campus”, Campus” for studentsper gli studenti of all levels, di ogni closely ordine linked e grado, to the strettamente company’s differentlegati ai diversi sectors. settori The educational aziendali. Il programmesprogramma offereddidattico are proposto a concrete, rappresenta structured un and supporto effectiveconcreto, support articolato to school ed efficace curricula, ai programmi whilstscolastici, providing ma allo an stesso exciting tempo experience avvincente forper youngi ragazzi, people, con moduli with modules diversificati for a perrange fascia ofd’età ages e adattiand different ai diversi fields ambiti of study. di studio. Red&Yellow Campus_ESE.indd 1 23/01/17 12:48 The two Ferrari Museums The entire Ferrari world from Maranello to Modena Over 550,000 visitors from all over the world visited in the heart of the Ferrari centre of worship, the two Ferrari Museums in 2018. The Ferrari Museum the Fiorano Racetrack and manufacturing is a window on what Ferrari is today, with its roots facilities with the historic gateway in via Abetone, in the past and its eyes on the future, while the the second museum is in Modena and was MEF in Modena narrates the magical history built around Enzo Ferrari’s house, where he of Enzo Ferrari’s 90 years. The two museums was born in 1898, and his father’s workshop. are just 20 km one from the other, the first is located Themed Timeless The Museo exhibits Masterpieces dei Motori “Live the dream” is the motto that greets visitors It is one of the great iconic names in motorsport with Since February 2019 the Enzo Ferrari Museum The old workshop of Enzo Ferrari’s father has become at Maranello, promising a unique, engaging the power to unite an entire country and a million tifosi in Modena unveils a new exhibition, “Timeless the Museum of Engines: several types of engine, experience. In addition to a permanent exhibit focusing from all over the world behind it: the Scuderia Ferrari, Masterpieces”, with some of the most elegant cars from small two, four and six cylinder ones to on Formula 1 and on World Champions, several other the most successful team in the history of Formula 1, in the history of the marque on display. the classic twelve cylinder, from the eight cylinder s rooms offer themed exhibits of great interest. turns 90 in 2019. An anniversary that the Ferrari Museum When selecting the models, the curators of this to the turbos and F1 engines are exibited amidst in Maranello has decided to mark with a major collection focused on gran turismo and sports models, race cars from different times. celebratory exhibition: 90 Years - Scuderia Ferrari, both for their iconic value and for the important Videos that help the visitor understand the the complete history. role they played in the stylistic revolution of the requirements and characteristics of what has Ferrari brand, giving shape to the aesthetic vision always been considered, rightly, the heart of The Maranello Museum is also staging the glorious of their respective eras and leaving their mark on the Ferrari cars are available in each area. “Hypercars” exhibition dedicated to all the Ferraris automotive industry and beyond. that hailed landmark advances in the marque’s technological evolution. Maranello InnovationFormula Innovazione Formula MarketingFormula Marketing Formula EveryoneTutti vendono sells cars,auto, Ferrari la Ferrari sells vende a dream un sogno Research,La ricerca, innovation l’innovazione and e theil transfer transfer tecnologico of technology arerappresentano the common il threadfilo conduttore to Ferrari della history, storia Ferrari, WhyPerché is theil Marchio notoriety Ferrari and valuee il Cavallino of the Ferrari Rampante brand withfatta its di triumphssuccessi sia both con on le thevetture road stradali with customers con clienti andhanno, the nelPrancing mondo Horse intero, without un valore equal e una on thenotorietà global scale? acrossnel mondo the globe, intero, and sia innelle racing. corse. Students Gli studenti can possono Knowingimpareggiabile? what one Sapere wants, cosa being si vuole, consistent, essere nevercoerenti changing learnconoscere about questa this world realtà by scegliendo selecting one tra quattro moduli thenel tempo,product non and cambiare communications mai strategia strategy, di prodotto oftematici four different diversi: themes: frome di comunicazione, Enzo Ferrari to theda Enzo present: Ferrari these a oggi: are some questi ofsono the alcuni fixed points dei punti that fermi have che helped hanno the consentito Ferrari brand un 1. EnginesMotore ande performance performance - modulo - basic basemodule achieveposizionamento a unique deland Marchio incomparable Ferrari standing.unico e inimitato. Red Campus is an area 2. EnginesMotore ande performance performance - modulo - advanced avanzato module (unica (theattività only del activity programma in the RedRed CampusCampus progrche haam held atluogo the MEFal MEF in diModena Modena in orderper poter to use usufruire the for research, discovery Museodel laboratorio dei Motori costituito as a labor dalatory) Museo dei Motori) 3. DynamicsDinamica eand aerodinamica aerodynamics nelle in vetturevery and innovation reserved highad altissime performance prestazioni vehicles to the youngest visitors at the 4. Style,Stile, designdesign edand emozioni emotions in inmovimento movement Ferrari Museum in Maranello. Formula 360 DivingUn tuffo into nella the storia past Youngsters will discover that the thrill of a car and a Ferrari engine requires a whole host of attributes, AmongNell’ambito the Red del Campusprogramma programs, Red Campus, this is thequesta educational from research skills, scientific thinking and technological ‘formula’ designeddidattica forè quella lower studiata level secondary per i ragazzi schools both innovation, to creativity and the ability to learn from dellein terms scuole of languagedi I grado and per inlinguaggio the approach e approccio to the content. mistakes, along with precision workmanship, constant ai contenuti. Ripercorre la storia dell’Azienda improvement of performance, the pursuit of excellence, Theattraverso module le recreatessue tappe key salienti moments trattando in the Company’s teamwork, and the pride of belonging to a group whilst Formula Team historytrasversalmente spanning alcuni the range dei temiof themes delle altre featured ‘formule’: in the Team Formula otheril motore, ‘formulas’: lo stile engines,e la performance, style and performance,il lavoro di squadra simultaneously being part of the global community. Communication,Comunicazione, organizzazioneorganisation and e lavoro teamwork di squadra teamworke il Marchio. and the Brand. Three educational ‘formulas’ and a choice of six BothA scuola at school come andnel mondo at work, del collaboration lavoro la collaborazione and laboratories for upper secondary schools. thee la constantricerca costante effort to del improve miglioramento through theattraverso efficient A multi-disciplinary educational activity for lower managementla gestione efficace of communication della comunicazione and of mistakes e dell’errore secondary schools. All the activities, which last 75 aresono the gli keys aspetti to achieving vincenti perobjectives il raggiungimento for the minutes, can be combined with one hour visits of the individualdegli obiettivi and del for singolothe team. e della squadra. museum, including guided visits, with an in-depth look ThisQuesto laboratory laboratorio allows permette young adultsai ragazzi, to experience con an at the brand’s history and models. authenticun modesto tyre supplemento change on a di real costo, Formula di fare 1 vehicle.anche l’esperienza di un vero e proprio cambio gomme su una vera Formula 1. Red&Yellow Campus_ESE.indd 5 23/01/17 12:48 Modena “Vieni...“Come... ti I’ll racconto tell you unaa story” storia” ScienzaScience ande natura nature IlThe Cavallino most famous più famoso horse del in themondo world AllaDiscovering scoperta the del relationship rapporto fra between forma e form funzione nellaand function tecnica ein nell’arte art and engineering PartendoStarting from dal raccontoEnzo Ferrari’s dell’incontro encounter di withEnzo the Ferrari conPrancing il Cavallino Horse, Rampante, the Ferrari sijourney ripercorre covers lo straordinariosignificant AStarting partire with dalle Enzo creazioni Ferrari’s automobilistiche automotive creations, di Enzo camminoepisodes and di Ferrari events nelle in both corse races e nel and lavoro, the workshop, ricco Ferrari,in the unique nel contesto architectural di un’opera setting architettonica that is the MEF, unica dias episodivisitors signicatividiscover: the ed originsaneddoti, of thee si Brandscoprono: and the nelvisitors suo genereexplore quale the relationship è la sede del between MEF, an object’s l’originesignificance
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