Australian INNOVATION Festival
CONTENTS
1. SUMMARY……………………………………… 3
2. FESTIVAL OBJECTIVES……………………... 4 2.1 NATIONAL COORDINATION...………………………………………. 5 3. 2005 OUTCOMES…………………….....……. 7 3.1 LAUNCH HIGHLIGHTS………………………………………………. 7 3.2 STATE, TERRITORY AND ASSOCIATED FESTIVALS…..….….. 8 3.3. NATIONAL PARTNERS AND SUPPORTERS……………………... 10
4. MARKETING STRATEGY……..……………... 11 4.1 POSITIONING THE MESSAGE………………………………………. 11 4.2 TARGETING……………………………………………………………. 11 4.3 MARKETING PROGRAM……………………………………………… 12 4.4 MEDIA AND PROMOTION…………….……………………………... 13 4.5 DISTRIBUTION OF PROMOTIONAL MATERIALS…………………14
5. FESTIVAL HIGHLIGHTS………..……………. 15 5.1 STATE AND TERRITORY PROGRAMS…………………………….. 15 5.2 KEY NATIONAL EVENTS…………………………………………….. 16 5.3 SELECTED HIGHLIGHTS………………………………………….…. 17 6. COMPARATIVE ANALYSIS………..………… 18 6.1 EVENT CATEGORIES………………………………………………... 18 6.2 INNOVATION EVENTS……………………………………………….. 19 6.3 WEBSITE COMPARISON…………………………………………….. 19 6.4 FESTIVAL ATTENDANCE……………………………………………. 20
7. WEBSITE EVALUATION………………..……. 22
8. MEDIA COVERAGE………..…………………. 23 8.1 MEDIA SEGMENTS. …………………………………………….……. 23 8.2 ELECTRONIC MEDIA………………………………………….……… 26 8.3 PRINT MEDIA………………………………………………………….. 28 9. EVENT FEEDBACK SURVEY..……………… 29 9.1 SURVEY QUESTIONS……………………………………………..…. 29
Table 1. 2005 Festival - Actual Attendances……………… 32 Table 2. Comparison Statistics – 2002 to 2005………….. 33 Table 3. 2005 Festival - Projected Attendances………… 34
Page 2 of 34 Australian INNOVATION Festival
1. SUMMARY
The 2005 Australian Innovation Festival provided a national showcase of the best that Australia can offer. Our purpose is very much to provide a range of exciting and relevant events that will inspire many more people to become involved with innnovation and entrepreneurship.
The festival’s theme ‘Innovation and You’ was very much about taking innovative approaches to everyday problems, creating new solutions and using new ideas to change and improve old ways of doing things. Innovation can be defined as “a process that transfers ideas through business activity into saleable goods, processes and service”. On a more practical level, innovation results in creative solutions and enterprises that touch each of us every day, therefore, in line with ‘Innovation and You’, the 2005 event program celebrated Australia’s successes as well as suggest opportunities for further improvement.
After four years, this festival is increasingly recognised as the major national platform to celebrate, promote and enhance the value of Australia’s innovation and entreprenuerial endeavours.
Summary statistics of the 2005 Festival are as follows:
Australian Innovation Festival 2005
Australian Capital Territory 27 New South Wales 104 Northern Territory 21 Queensland 98 Events: South Australia 54 Tasmania 27 Victoria 231 Western Australia 162 TOTAL 724 Attendance: Total event attendance - Australia 401,770 people Festival website - Month of May 2005 3,389 visits Website Visits: - Month of April 2005 4,536 visits Print media Items - Australia 367 items Print coverage reach - Australia plus 10 million people Media Coverage: Electronic items - Australia 218 items Electronic duration - Australia 454 minutes
The 2005 Australian Innovation Festival exceeded its marketing targets, in terms of events held, and the total number of Festival attendees. This year’s success has substantially grown from the inaugural 2002 Festival and the follow-up achievements of the 2003 and 2004 Festivals. There were several new initiatives that enabled this year’s festival to achieve a greater impact, including:
• An expansion on regional programs, which included 15 associated innovation festivals, related expos and industry fairs. • Increased involvement from national industry and semi-government associations. • Continuing support and engagement from federal government agencies, universities and key corporate organisations. • An increased emphasis by the Secretariat and all State and Territory coordinators on supporting Festival event organisers with their specific needs and requirements.
Both the Festival Advisory Council and the Festival Secretariat look forward to working with event organisers, associated festivals, leading industry and educational groups, principal sponsors, media partners, Australian federal, state and territory governments and other supporters – to ensure that the success of the 2005 Festival is repeated next year.
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2. FESTIVAL OBJECTIVES
The Australian Innovation Festival was established as a private sector not-for-profit initiative to celebrate the best of Australian and international innovation. Its mission is to increase public awareness of the importance of innovation and entrepreneurship through an emphasis on the three pillars of future economic growth – excellence in research, development and commercialisation.
There are five major objectives, which determine the future directions of the Festival, namely:
1. Demonstrate the value of research, development and commercialisation. 2. Profile Australia’s intellectual capital. 3. Reinforce the innovation and entrepreneurial process, from idea to market. 4. Facilitate networking between innovators and investors. 5. Collaborate nationally and with each Australian state & territory.
The role of the Festival Secretariat is to build and co-ordinate the program of events, and to market the festival from a national perspective. Each of the individual events was hosted, marketed and funded by organisations with an innovation focus.
Festival Coordination
ProgramEvent ProgramPEventrogram ManageManagersOrganisersrs Attendees
Government Educational & Agencies research institutions
Universities Small business enterprises
Australian Hospitals Business & financial service providers Innovation CRCs FestivalFestival Government agencies IndustryIndustry AssociationsAssociations Commercial Private organisations Companies The general public Venture Capital Industry Marketing & PR Support
There were 200 events in the inaugural 2002 Festival – 157 capital city & 43 regional events. Over 76,200 people attended and print coverage alone reached 7.5 million people.
The 2003 Festival was again held in the first two weeks of May with national, state and territory launches organised for the preceding week. There were 334 events including over 120 regional events and more than 150,000 people attended festival events.
There were 502 registered events in the 2004 Festival program including over 200 events in country and regional Australia. Almost a quarter of a million people attended these events.
The 2005 Festival included 724 registered events and 400,000 people attended these events. A major highlight was the large increase in associated festivals. The New Zealand Festival included 129 events and was held at the same time to build further Trans-Tasman business opportunities.
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2.1 National Coordination
As has happened each year since 2002, the Festival Secretariat started the process by bringing together previous event organisers as well as interested groups including universities, TAFE and educational institutions, national and state industry associations, regional councils, potential associated festivals and federal, state and territory government departments and agencies.
The Australian Innovation Festival performs a key role in ‘value adding’ a greater awareness of the importance of innovation and entrepreneurship. In this regard, the most important determinant of the festival’s success is the level of support, commitment and engagement from existing event organisers.
The Secretariat undertakes a “principal driver” role by starting the organisational process for each year’s festival. This involves encouraging event organisers and participants to develop networking linkages. In most Australian States and Territories, the Secretariat performs the key position of local festival coordinator. This responsibility extends to identifying suitable collaborators, providing advice and guidance, helping to develop each new or modified event, assisting with aspects of event management and promotion, and working closely with each and every government liaison officer.
The major priority for the Festival continues to be that of seeking ways to maximise benefits for event organisers, through increased attendances, media coverage and networking and sponsorship opportunities. The following initiatives were developed this year to assist in achieving this priority:
Increase in Associated Innovation Festivals
There were over 300 events in regional and country Australia this year (compared with 200 events in 2004). With the exception of ICAN (Canberra), Northern Melbourne, Monash and Swinburne (Melbourne) and Belmont (Perth), the other associated festivals were based outside of capital city metropolitan areas. The inaugural NZ innovation Festival was held in June 2004. After consultation with the NZ and Australian governments, NZ Innovation was also held after Anzac day this year.
Associated Innovation Festivals 2002 2003 2004 2005
Illawarra Innovation Showcase 3 3 3 3 ICAN -Canberra’s ideas and innovation festival 3 3 3 3 Gold Coast Innovation Festival 3 3 3 Gippsland Innovation Festival 3 3 3 Limestone Coast Innovation Festival 3 3 Alice Springs Desert Knowledge Festival 3 3 Swinburne Innovation Festival 3 3 SKI (Science, Knowledge Innovation) Cairns 3 3 North West Expo (Broome) 3 Northern Melbourne Innovation Festival 3 Belmont Designedge Innovation Festival (WA) 3 Monash University Innovation Festival 3 Wagga Wagga Biotechnology Festival 3 Ballarat Regional Festival 3 Narrabri Innovation Festival 3 New Zealand Innovation Festival 3
Additional national industry participation
There were over 90 national associations directly involved in organising events for this year’s festival (compared with 60 last year).
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The Festival Secretariat wishes to acknowledges the following Festival Advisory Council members:
Festival Advisory Council
Tricia Berman General Manager, Innovation Group, Federal Department of Industry, Tourism & Resources
Grahame Cook Deputy Secretary, Federal Department of Education, Science and Training
Peter Westfield Director, Adair Innovation & Chair, Australian Innovation Festival
David Hanna Deputy Secretary, Victorian Department of Innovation, Industry and Regional Development
Peter Laver Chair, Victorian Learning and employment Skills commission
Geoff Keogh Director, Office of Business & Tourism, ACT Government
Mary-Anne Waldren Executive Director, Australian Science Festival Limited (ACT)
Brian Anker Exec. GM, Innovation & Emerging Industries, QLD Dept. State Development & Innovation
Wendy Spencer Assistant General Manager, Innovation, Tasmanian Department of Economic Development
Dr. Rachel Lucas Director, Office of Innovation, Government of South Australia
Gary Stokes Deputy Director General, Western Australia Department of Industry & Resources
Larry Bannister Director, Knowledge & Innovation, NT Office of Territory Development
Michael O’Sullivan Executive Director, Industry, NSW Dept. State and Regional Development
Peter Petersen General Manager, Illawarra Development Board
Richard Hancock Chief Executive Officer, Ballarat City Council
David Power Councillor, and Chair, Gold Coast Innovation Festival
Paul Buckley Chief Executive Officer, Latrobe City Council
Another key group are the following State, Territory and Associated Festival coordinators:
State, Territory & Associated Festival Coordinators / Government Liaison Officers
Anna Simonds Project Coordinator, ICAN Festival (ACT)
Jason Steinberg Project Officer, QLD Dept. of State Development & Innovation
Jim Fountain Economic Development Officer and Coordinator, Gold Coast Innovation Festival (QLD)
Tanya Wilkins Project Officer, SA Dept. of Further Education, Employment, Science and Technology
Steve Bombardieri Project Officer, WA Department of Industry and Resources
Penny Griffin Event Manger, WA Program, Australian Innovation Festival
Faye Schmidt Manager, Centre for Innovation, VIC Dept of Innovation, Industry & Regional Development
Christine Lane Project Officer, Technology and Innovation, TAS Dept. of Economic Development
Crista Murphy Project Officer, NT Office of Territory Development
Bronte Price Director, Innovation and Technology, NSW Dept. of State and Regional Development
Deborah Desantis Coordinator, Illawarra Innovation Showcase (NSW)
Chris Buckingham Coordinator, Gippsland Innovation Festival (VIC)
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3. 2005 OUTCOMES 3.1 Launch Highlights
National – New South Wales Launch 125 people attended this event at the Telstra Innovation Centre in Sydney, hosted by James O’Loghlin, ABC’s ’New Inventors’.
Speakers included Deputy Prime Minister John Anderson, Loftus Harris, Director General NSW Dept. State and Regional Development, David Miles Chair National Innovation Council, Lynda O’Grady Managing Director, Voice & Convergence, Telstra and Dr Michael Eyles, Acting CEO of CSIRO.
The launch featured a live simulcast to the Telstra Innovation Centre in Melbourne, which was attended by over 80 guests. Thursday 21 April 2005.
Australian Capital Territory The ICAN festival was held at Regatta Point in Canberra. The MC was the ABC’s Bernie Hobbs. Keynote speaker was Shane Gilbert, Chief Executive, Economic Development, Chief Minister‘s Dept. Monday 2 May 2005. Northern Territory Chief Minister Claire Martin launched the 2005 Festival with the Mayor of Alice Springs, Fran Kilgariff at the Desert Knowledge Sustainable Building Forum in Alice Springs. Thursday 28 April 2005.
South Australia Brian Cunningham, Chief Executive, SA Dept. of Trade and Economic Development launched the 2005 festival. Also speaking was Nobel Prize winner Professor Peter Doherty, who gave an entertaining presentation to over 100 people from industries including science, research, business and education. Thursday 28 April 2005.
Queensland The region’s top exporters, business and government leaders gathered to launch the 2005 Innovation Festival in conjunction with the Townsville Region Export Awards and the Premier of Queensland’s Export Awards. Speakers included the Premier, Peter Beattie and Ron McLean, Chair of the Townsville Port Authority. Thursday 5 May 2005.
Victoria Over 100 guests attended the Victorian Launch. Speakers included John Brumby, Victorian Treasurer; Dr Elaine Saunders, a 2004 Telstra Business Woman award winner; Hon. Dr Barry Jones, former Federal Science Minister and Paul Buckley, CEO Latrobe City Friday 29 April 2005.
Western Australia This year’s best of WA innovation was launched at the Perth Convention and Exhibition Centre. Key speakers were John Howkins and Dr Karl Kruszelnicki who explored this year's theme “Innovation and You” from an Australian and international perspective. Friday 29 April 2005.
Tasmania Lara Giddings, Minster for Economic Development opened the Festival and announced a major State Govt. grant for the Queen Victoria Museum and Art Gallery to establish a Tasmanian Innovation Showcase. Friday 6 May 2005.
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3.2 State, Territory and Associated Festivals
Increased numbers of events and attendees were again recorded this year in every State and Territory. What was particularly pleasing was the extensive non-metropolitan and outback Australia participation, supported by local communities, regional broadcasters and country newspapers.
Australian Capital Territory
The festival program in the ACT featured 27 events, with ICAN – Canberra’s ideas and innovation festival - the signature program in the nation’s capital. ICAN 2005 was a huge success, with a total of 17 events presented from May 2 – 15, 2005.
In 2005 ICAN focused on the concept of leadership: the bold and complex skill set that we recognise as such, and how nurturing a culture that engenders leadership has the capacity to grow our economic base. Other highlights of the program included The National Health and Medical Research Council (NHMRC) conference on ethics in human research, and Austrade’s Ticket to Export - Women in Export seminar series.
New South Wales
New South Wales featured 103 events with associated festivals in Illawarra, Narrabri and Wagga Wagga, being major focuses of the state program.
In Sydney there were a number of major events featured including the Future Aerosol Innovation Showcase displaying innovative new concepts and technology relating to aerosol products, the Smart Internet Technology Showcase at CeBIT Australia, the Museums Australia Conference focusing on politics and positioning, the Annual Federal Budget Breakfast, Mercedes Australian Fashion Week and many more.
The annual Ironfest event in Lithgow featured in the NSW program, celebrating current, planned and traditional uses of iron and steel, and this year included a special innovator’s exhibition.
Northern Territory
A growing focus on innovation in the heart of the Northern Territory saw 21 events take place this year, with Desert Knowledge in Alice Springs being the feature event of the NT program. The eight events by Desert Knowledge focused on their construction, communications and ecological programs based on traditional and current scientific understandings of living in arid zones.
Also featured in the program was the Arafura International Sports Conference held in Darwin, the inaugural Northern Territory Research and Innovation Awards Dinner and Presentation Ceremony, and various business forums hosted by the Darwin Business Enterprise Centre and AusIndustry.
Queensland
A highlight of the 98 events in the ‘Smart State’ program this year was the QUT Smart Train. Travelling around Queensland for six weeks, the train visited 25 rural and regional communities with four carriages of highly interactive fun and learning, and was tagged "a ride for your mind". The displays in the four carriages gave visitors the chance to experience a real internet radio station, a virtual crime scene, a new Queenslander house design for sub-tropical and tropical climates, the miracle of skin cell growth and much more.
Other highlights in the Queensland program included the associated festivals SKI Cairns and the Gold Coast Innovation Festival, as well as the Ozwater Conference & Exhibition – Watershed, 2005 International Ethanol Conference and the ATUG/Alcatel Breakfast titled: The Future of Broadband - What's Next?
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South Australia
South Australia featured 54 events in this year’s program, with the major focus being the Limestone Coast Innovation Festival, which incorporates the towns of Elizabeth, Naracoorte, Mount Gambier, Kingston and Mundulla in its region. The Limestone program included an export awards dinner, an open line radio program on the ABC, a networking innovation breakfast that was chaired by Hugh Bradlow, Telstra’s chief technology officer and a community forum on biotechnology 2020.
Highlights from Adelaide included the Solution City - Adelaide Australia Innovation Showcase, the ‘Connecting Up’ Conference about information and communications technology for Australian communities, research forums by the University of Adelaide as well as a number of business workshops hosted by the Department of Trade and Economic Development.
Tasmania
The Tasmanian program included 27 events throughout the Island State, from Burnie, Devonport and Launceston in the north to Hobart in the South.
An event that caused a whirlwind of attention was the launch of the eco - friendly, handmade "Roo Poo" paper which captured international media publicity, attracting 51 radio interviews (including BBC, Radio Israel, ABC); 3 TV shows including The Jay Leno program in the USA, 12 magazine articles and around 300 newspaper stories including articles in The South China Morning Post, The Washington Post, and The Age. Roo Poo paper was by far one of the most interesting concepts launched during the festival this year, even making it to Canberra to be presented to Prime Minister John Howard.
Another highlight of the program was the University of Tasmania’s illustrated lecture and viewing at the Optical Observatory, Mt Canopus, on Saturday 14th May. Approx 200 people braved the cold night to attend the lecture which was scheduled for after 10 pm that night.
Victoria
The Victorian program featured 231 events, which covered all aspects of innovation, from an innovative approach to enhancing cross-cultural relations at the Jewish Museum to a luncheon and panel discussion on the potential benefits for Australian and US businesses following the signing of the Free Trade Agreement, particularly in Investment and IP.
The biggest state program in the festival, Victoria featured prominent events including the Alfred Deakin Lecture Series, National Manufacturing Week, The Australian Design Awards, the 2005 Future Summit, AGIdeas, the ATSE Clunies Ross Awards and the CRC Association's Annual Conference - CRCs: Driving Australia's Economic Growth through Innovation.
Victoria featured five associated festivals - Gippsland Innovation Festival, Swinburne Innovation Festival, Monash Innovation Festival, Latrobe Innovation Festival and Ballarat Innovation Festival.
Western Australia
This year, the WA program included over 160 events held throughout the State. A series of events were held in regional centres including Broome, Geraldton, Margaret River, Albany, Fremantle and inner and outer suburbs of Perth.
One of the most popular events in WA was the Careers & Education Expo held at the Perth Convention and Exhibition Centre, attracting over 10,000 visitors.
Highlights of the program included the Belmont Designedge Innovation Festival, focusing on fashion, the Entrepreneur of the Year 2005 Business Breakfast, the Margaret River Vintage Festival Stomp, and the North West Expo, which celebrated innovation in the Kimberly region of WA.
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3.3 National Partners and Supporters
This year, there was support from over 90 national industry associations. Other partners included: Festival Partners and Supporters
Principal and Associate Partners Department of Industry Tourism& Resources Australia Post Innovation Xchange Network The Australian newspaper Sydney Opera House Adair Innovation Australian Broadcasting Corporation Media Monitors Rankin Design National Innovation Council Deloitte Telstra AusIndustry National Press Club Melbourne Airport Federation Square Adelaide Arts Centre Brisbane City Council ATP Park (Redfern) Cerebrum SmartyHost Australian Design Awards INNOVIC Powerhouse Museum State and Territory Governments ACT Chief Ministers Department NSW Department of State and Regional Development NT Chief Ministers Department Queensland Dept.of State Development and Innovation Tasmanian Dept. of Economic Development VIC Dept. of Innovation, Industry & Regional Development Government of South Australia WA Dept. of Industry and Resources Associated Festivals ICAN (Innovation Canberra) Illawarra Innovation Week Gippsland Innovation Festival Gold Coast Innovation Festival Swinburne Innovation Festival Monash University Innovation Festival Ballarat Innovation Festival Melbourne North Innovation Festival Wagga Wagga Biotechnology Festival SKI (Science Knowledge Innovation) Cairns Narrabri Innovation Week Limestone Coast Innovation Festival (Mt. Gambier) North West Expo (Broome) Alice Springs Desert Knowledge Festival Belmont Designedge Innovation Festival (WA) New Zealand Innovation Festival
National Industry and Educational Associations Australian Industry Group ACCI Australian Marketing Institute Institution of Engineers, Australia British Council Aust. Technology Network Australian Institute for Commercialisation Ausbiotech Curriculum Corporation Australian Vice-Chancellors Committee ATUG Tall Poppy Campaign (AIPS) Australian Computer Society CEDA Aust. Academy of the Humanities Aust Singapore Chamber Commerce & Industry FASTS The Learning Federation European Australia Business Council AVCAL Australian Davos Connection Royal Australian Institute of Architects AIIA Assoc. Manufacturing Excellence Design Institute of Australia AHRI Young Achievement Australia Australia Israel Chamber of Commerce AMCHAM TAFE Directors Association Knowledge Commercialisation Australasia AIMIA Australian Water Association Technology Parks & Incubators Association AEEMA Global Studies Institute – Australia Securities Institute of Australia AUBF Alternative Technology Association Software Engineering Australia AGDA Family Business Australia Australian Institute of Chartered Accountants AIA Electronics Industry Association Australia India Chamber of Commerce EAN Australia Business Enterprise Centres Australian Institute of Management AATSE The Innovators Experience (TIE Meetings Industry Association Australia AMTIL ANZA Technology Network Trans Tasman Business Circle ATP Innovation Business Council of Australia Market Research Society of Australia The Warren Centre Australian Stock Exchange Australian British Chamber of Commerce CRC Association Aerosol Association of Australia Australian Businesswomen’s Network Design Foundation Australian American Association Society of Manufacturing Engineers ABW Inventors Association of Australia Royal Australian College of Surgeons Standards Australia Fresh Innovators Network Swiss Aust. Chamber of Commerce & Industry MBA Association Australian Davos Connection Hong Kong Australia Business Association Group of Eight Limited NZ Trade and Enterprise
Federal Government Departments and Agencies Australian Broadcasting Corporation AusIndustry CSIRO Australian Film, Television & Radio School Questacon Austrade National Health & Medical Research Council Invest Australia Australian Research Council National Museum of Australia Australia Council CRC Program Defence Science & Technology Organisation IP Australia Biotechnology Australia Australian Bureau of Statistics ANSTO Australian Technology Showcase Dept. of Agriculture, Fisheries and Forestry Australia Museum Desert Knowledge Australia Dept. of Education, Science and Training National ICT Australia Dept. of Foreign Affairs & Trade Rural Industries Research & Development Corp.
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4. MARKETING STRATEGY
There was an extensive range of marketing activities undertaken by the Festival Secretariat this year, in association with State, Territory and associated festival coordinators.
These initiatives ranged from coordinating the national program guide, arranging supplements with various magazines (Anthill, Fast Thinking, Company Directors etc) and with many major metropolitan newspapers and assisting with the publication of various regional supplements throughout Australia.
Other promotional activities related to supporting programs for guest speakers (interstate and international), arranging travelling showcases, undertaking media and PR support for event organisers, coordinating display and promotional materials with banners, displays and posters for launches and other events, and providing general advice and assistance in many other areas.
4.1 Positioning the Message
The principal message of the Australian Innovation Festival is to create greater public awareness of the importance of innovation and entrepreneurship in Australia through an emphasis on the three pillars of future economic growth - excellence in research, development and commercialisation.
The Australian Innovation Festival defines its position as providing a national platform to support and promote Australia and international innovation, entrepreneurship and technology commercialisation. This positioning role is in turn determined by the Festival’s mission statement as previously presented in this Report.
4.2 Targeting
The Festival has traditionally focused on two main target segments/markets – SME’s, innovators & entrepreneurs and educational & research institutions. This year, the Festival continued to include a primary engagement in innovation activities by regional and country Australia.
As with the previous three festivals, this year’s Festival organised and coordinated events for the target audience groupings listed in the following Table.
The 2005 Festival Theme ‘Innovation and You’ also presented a complimentary focus on young people, schools, education and research institutions (education and learning), the broader innovation community, including regional areas (regional and country) and SME’s, innovators and entrepreneurs (enterprise and entrepreneurship).
Festival Audience - Target Markets Educational & research institutions, including schools & universities Small business enterprises, innovators & entrepreneurs Business and financial service providers and intermediaries Government agencies (local, state and federal) Commercial organisations and large & medium sized corporations Young people involved in Innovation, Entrepreneurship and Technology Commercialisation Australian and internatonal media organisations, and The general public
This year, marketing objectives were set for the Festival’s major target groups, with the following outcomes achieved:
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Target Objective Outcome Market
Over 200 events from 724 events showcased in every Australian State and Territory to Overall target market sectors all sectors of the target market.
Increase events Most of Australia’s universities organised major events for the nationally for young festival. In every State, this remained a major focus and there people, education and was an increase of events aimed at this target group. research institutions. Education In WA, half of the 162 events were youth / education focused. Event organisers included Central TAFE, University of WA, Triple S, University of Notre Dame, CSIRO Science Centre, Compu.Ed, Curtin, Edith Cowan and Murdoch Universities, Securities Institute and Curtin Primary School.
Increase events for the The substantial increase in events nationally and in every State broader innovation and Territory indicates that this objective was reached. community, particularly Regional in country and regional The acceptance of the Festival in regional communities was Australia particularly pleasing with over 300 events. As well as 15 associated festivals, there were regional expos, fairs and major events throughout country Australia.
A large percentage of our national industry and educational Increase events for association partners work closely and are responsible for SME’s innovators helping this large target group. These 90 associations worked and entrepreneurs closely with us this year and most will continue to support next year’s festival.
There are many examples to demonstrate this objective was achieved. For example, Roger La Salle presented a series of inspirational travelling events in Tasmania.
Enterprise There were also ‘innovation’ debates organised to further engage inventors and entrepreneurs by Business ACT, ANU, Desert Knowledge, Australian Businesswomen’s Network, Fresh Innovators, ABC Online and others.
Other programs designed to encourage entrepreneurs were undertaken throughout Australia by ATP Innovators, INNOVIC, AusIndustry, Australian Institute for Commercialisation, Inventors Association of Australia, Young Achievement Australia, WA Innovation Centre, Australian Technology Showcase, Ernst & Young, Deloitte and others.
A key outcome was the satisfaction levels achieved by event organisers catering for these target market groups. The 2005 Feedback Survey recorded satisfaction rates of 79.5% overall; 88.1% for SME’s & innovators; 77.0% for education & research and 89.5% for regional Australia. 4.3 Marketing Program
This year, the Australian Innovation Festival provided:
• Promotion and publicity for all events co-ordinated in each State and Territory. • Secretariat support and co-ordination for most States and Territories this year. Branding guidelines and assistance for event organisers. A condition of registration is that the Festival Logo is included with promotional and marketing materials.
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Target Direct Marketing Website Direct Selling PR and Advertising Market Existing and potential Target groups were Traffic was encouraged Updated Website event organisers emailed with event to the website via Event developed to help were contacted to details. The National linkages with The promote all of the encourage inclusion Organiser Program was widely Australian and other web festival events. into the festival circulated linkages. program.
PR and inhouse advertisements were organised for many Event organisers All event organisers metropolitan, regional & The festival were encouraged to were encouraged to suburban newspapers Festival website included use email, telephone market to their throughout Australia. venue, price and and other direct Attendees mailing lists with Promotionals support contact details. selling methods to relevant details. was provided by the ABC, attract participants. News Corp newspapers, and many regional TV and radio programs.
4.4 Media and Promotion
The 2005 Australian Innovation Festival was again supported by its two major national media partners – ‘The Australian’ newspaper and the Australian Broadcasting Corporation.
The Australian newspaper produced an expanded National Program Guide, which was distributed on April 23 following the National Launch at Telstra Innovation Centre in North Ryde, Sydney. A special feature was the Design Supplement, which highlighted the 2005 Australian Design Awards.
The Australian Broadcasting Corporation provided major support as the national broadcaster. Editorial coverage included radio and TV at similar levels to last year. The ABC also provided prominent local personalities as hosts for the various National, State and Territory launches.
Key target segments of the Festival’s promotional program can be summarised as follows:
Medium Target Objectives Press A minimum of 1 article per publication Major local State and Territory 5 or more articles in general or on specific Press newspapersThe Australian events A minimum of 1 article per targeted Industry or and trade magazines publication 5 or more interviews or news items in Radio Metropolitan and regional stations general as well as on specific events Business Programs One story on the festival per program One story on the festival in any one Current Affairs Television program One story on the festival in any one News Programs program
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4.5 Distribution of Promotional Materials
For the 2005 Festival, there was an increase with the production and distribution of marketing and promotional materials, compared with the previous three festivals.
While most of the following materials were aimed at the overall festival audience, the Secretariat specifically encouraged and supported event organisers who catered for the festival’s three major target groups – SME’s and innovators, education and research institutions and regional Australia. The production and distribution of materials referred to in the following Table does not include extensive editorial and promotional coverage received from the print and electronic media.
Marketing and Coordination Promotional Distribution Materials
National Program Guide 140,000 Guide copies were inserted in The Australian and distributed on 22 April 2005. An additional 15,00 copies were sent to State & Territory Coordinators and 5,000 copies were individually distributed around Australia.
Special reports in Anthill magazine, Fast Thinking, Festival Magazine Supplements Company Director. The Secretariat arranged extra and Special Reports distribution for Anthill and also distributed 1,000 copies of Secretariat “Innovation Australia” at various festival events.
Festival Banners 10 banners were produced and distributed to launch events Festival Posters 2,000 festival posters were distributed – 2 to 3 posters to each registered event. The majority were post delivered 2005 Event Information, Registration Forms and Distributed by email to all potential and existing event Festival Updates. organisers and interested groups and individuals
Metropolitan Newspaper Half of the major Australian newspapers produced and Supplements distributed supplements – The Canberra Times State & (organised by ICAN festival), The Herald Sun (Melbourne), The West Australian and the Adelaide Territory Advertiser. Programs State Program guides For example, the West Australian government also produced an excellent program guide
Regional Supplements A majority of the 15 Australian associated festivals produced and distributed supplements and special reports with local newspapers. Program Guides Associated Many of these associated festivals also distributed program Festivals guides throughout their regions (Illawarra, Gippsland, Swinburne, Monash, Gold Coast, ICAN, NW Expo)
Affiliate festival in NZ NZ Innovation Festival produced and distributed aits national program, newspaper supplements and brochures.
Brochures, Flyers and Many of the larger event organisers produced and Event Advertising distributed an assortment of promotional materials. For example, Alfred Deakin Series, AGIdeas, Ironfest etc. Organisers advertised extensively as well as producing separate program guides.
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5. FESTIVAL PROGRAM
Throughout the 2005 Festival, leading industry and educational associations, private sector organisations and all federal, state and territory governments showcased and promoted innovation, entrepreneurship, and technology commercialisation for all industries. 5.1 State and Territory Programs
The 724 events were held throughout metropolitan and regional Australia and ranged from expos, conferences, seminars, exhibitions, industry workshops, launches, awards and many other activities. Festival highlights included:
• There are now 16 associated festivals that are part of the overall national platform including ICAN (Innovation Canberra), the Gippsland Innovation Festival, the Gold Coast Innovation Festival, the Alice Springs Desert Innovation Festival, the Townsville Innovation and Technology Week, the Limestone Coast Innovation Expo, the Northern Melbourne Innovation Festival, the Ballarat Innovation Festival, the Illawarra Innovation Showcase, the Save the Hunter festival, the Narrabri Innovation Festival and the Swinburne Innovation Festival.
• New South Wales hosted a range of events, including the Aerosol Association’s Exhibition, which featured a display of innovative new concepts, products and technology relating to aerosol products including exhibits from the Daizo "BST Event" held annually in Japan and a display of finalists from the Inaugural "Imagine Aerosol" Ideas Contest.
• The Council of Small Business Organisations of Australia (COSBOA) and My Business magazine organised the 2005 National Small Business Summit for 16 and 17 May 2005 at the Sydney Convention and Exhibition Centre. The Summit is pivotal in providing Australia's small business owners with a genuine voice and platform to learn and develop. Prime Minister John Howard launched the event at the Gala Dinner on Monday 16 May.
• Ozwater, the major biennial conference organised by the Australian Water Association. The Australian Water Association (AWA) has over 4,000 members and a mission to 'promote the sustainable management of water'.
• Museums Australia’s 2005 conference theme Politics and Positioning explored the opportunities and challenges facing museums as they seek to reinvent and revitalize the sector in a time of contradiction and change; including issues facing collections from digital technology to concerns about ongoing sustainability, the shifting focus to audience needs and accessibility, and questions about the position of museums in the 21st century, about identity and power, about permanence and change.
• The Family Business Australia Conference provided a unique opportunity for people involved in family business to gain valuable information on issues critical to the survival of family businesses. Guest speakers included Jason Lea (Darrell Lea Chocolates), Tim Pethick (Nudie Juices) and Paul Cave (BridgeClimb).
• The long awaited launch of our latest eco - friendly, handmade paper. "Roo Poo" A paper Australia can truly call its own!
• The QUT Smart Train travelled around Queensland for 6 weeks visiting rural and regional communities with four carriages of highly interactive fun and learning - it's "a ride for your mind".
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5.2 Key National Events
This year, there were a number of national events that attracted significant numbers of interstate and international visitors and/or national media interest. Some of these events included:
Date Event Organiser
Australian Capital Territory 4 May 2005. Innovation in Action: The Leadership Challenge Business ACT and Ernst & Young 5 May 2005 National ICT Australia (NICTA) TechNet. National ICT Australia Limited 12-13 May 2005 Ethics in Human Research Conference 2005. NHMRC
New South Wales 21 April 2005 National and NSW Launch of the Australian Innovation Festival. AIF//Telstra 1 May 2005 Politics and Positioning: Museums Australia Conference 2005. 1-8 May 2005 Mercedes Australian Fashion Week. Australian Fashion Innovators 1-13 May 2005 Eureka Prize for Leadership in Business Innovation. Australian Museum 15-16 May 2005 2005 National Small Business Summit, COSBOA
Northern Territory 12 May 2005 Northern Territory Research and Innovation Awards. NT Government 14 May 2005 Celebrating Sport and Culture – the International year of Sport and Physical Education. The Arafura Games 2005 team and the Charles Darwin University. Queensland 1-3 May 2005 21st Australia Papua New Guinea Business Forum " Building Business Opportunities and Economic Growth". Australia Papua New Guinea Business Council 4 May 2005 Cairns Region Export Awards Launch. Department of State Development and Innovation 8 May 2005 Ozwater Specialty Conference 2005. Australian Water Association 9 May 2005 2005 International Ethanol Conference. Queensland Government
South Australia 2 May 2005 Connecting Up 2005 Conference. CISA 4 May 2005 Limestone Coast Innovation Expo. 12 May 2005 Technology Futures Conference 2005. EIAA
Tasmania 5-7 May 2005 Agfest - Tasmania's Premier Agriculture Field Day. Rural Youth Organisation of Tasmania 13 May 2005 Launch. Roo Poo Paper. Creative Paper Tasmania 28 May 2005 Selling outside the Square Conference. Tasmanian Chamber of Commerce and Industry
Victoria 22 April 2005 Australian Design Awards – Gala and Presentation. Standards Australia 26-29 April 2005 AGIdeas International Design Forum. Design Foundation 27-28 April 2005 Science 2005 – Conference and Exhibition. Science Industry Australia 28 April 2005 2005 Clunies Ross Awards. AASTE. 5-7 May 2005 Future Summit 2005. Australian Davos Connection 10-13 May 2005 National Manufacturing Week 2005. Reed Exhibitions. 18 May 2005 CRC Association’s Annual Conference - Driving Australia’s Economic Growth through Innovation
Western Australia 29 April 2005 WA National Breakfast – Celebrating the best of WA Innovation, - Perth Convention and Exhibition Centre, WA Dept. of Industry and Resources 3 May 2005 Leadership in Innovation Forum. AustralAsian Management Centre. 5 May 2005 Lessons on Innovating Australia from Israel’s Experience, AICC WA 9 May 2005 RACS Annual Scientific Congress. Royal Australasian College of Surgeons
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5.3 Selected Highlights
Second Ethics in Human Research Conference 2005 - ACT
The National Health and Medical Research Council (NHMRC) held its second conference on Ethics in Human Research, supported by the Australian Research Council (ARC) in Canberra on 12-13 May to discuss ethical issues relevant to research involving humans. The Conference fostered a free exchange of ideas among researchers, ethicists, research and institutional administrators, sponsors, students and community members. The conference presentations and discussions ranged widely across ethical issues in designing, reviewing and conducting research with humans.
Ozwater Specialty Conference/Exhibition 2005 - QLD
Held on 8-9 May and described as a “watershed” for the Australian water industry, this event provided the platform for international and Australian speakers to share the knowledge gained from many years’ work and research in the water industry.
Limestone Coast Innovation Expo - SA
Staged in the Mount Gambier City Hall and the scenic Cave Garden environs on 4 May, this exhibition highlighted innovation and innovators in the Limestone Coast region of SE South Australia. The theme for the 2005 Exhibition was E3, the Environment, Energy and our Economy and included a participative youth program. The Expo was part of the Limestone Coast Innovation Festival held from 2 May to 5 May 2005.
Biennale of Electronic Arts, Perth (BEAP) - WA
On 5 May, six Western Australian electronic artists explored the way the world is shaped by scientific development. Through their interactive multimedia installations they provided access to understanding how these scientific developments affect our perception of daily life. A gallery visit provided an insight into the potential of creativity at the intersection of art and science.
Back to the Future, Wagga Wagga Biotechnology Innovation Festival - NSW
Held on 12-13 May and following on from the success of the three previous Biotechnology Innovation Festivals, the 2005 event focused on how biotechnology will impact on our future. Festival activities were expanded for this year to be geared to the general public as well as the regions high school students. The week prior to the festival included a trivia night in the local pubs, looking to find out just how much general knowledge is out there about biotechnology.
AGIdeas International Design Forum - VIC
Conducted in Melbourne’s Arts Centre, the forum takes its audience on a three day journey through the creative endeavours of some of the world’s leading talents, presenting the most contemporary in digital design to the masters of traditional technique. The AGIdeas program explored a diverse perspective of the creative industries, presenting speakers from the areas of graphic design, corporate branding, photography, fine art, sound design, design for film and television, industrial and product design, furniture and interior design, motion graphic and broadcast media design.
Selling outside the Square Conference - TAS
The Tasmanian Chamber of Commerce in Hobart held Tasmania’s inaugural conference on innovation, manufacturing and commercialisation. New market opportunities were reviewed in the context of exporting local goods and services into national and international markets.
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6. COMPARATIVE ANALYSIS
The 2005 Australian Innovation Festival was able to achieve increased levels of support in all areas compared to last year’s Festival. 6.1 Event Categories
An Event Feedback Survey was distributed to all 724event organisers. An overwhelming number of respondents indicated satisfaction, which included the following range of event categories:
Event Categories 2002 2003 2004 2005
Award 8 19 13 23 Conferences 9 20 20 37 Educational program 10 34 29 12 Expo 4 6 15 8 Industry workshop 25 11 38 99 Information session 19 29 55 73 Launch 13 39 42 40 Lecture 18 12 19 46 Exhibition 5 35 47 82 Open day 27 5 17 23 Seminar 33 64 103 154 Networking 0 14 32 48 Forum (new for 2004) 0 0 35 47 Other* 11 46 37 32 TOTAL 200 334 502 724
180 160 140 120 2002 100 2003 80 2004 60 2005 40 20 0
Expo Award Launch Other* Lecture Seminar ExhibitionOpen day Networking Conferences
Industry workshop Information session Educational program Forum (new for 2004)
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6.2 Innovation Events
As the table and graph illustrate, there were 213 more events this year compared to last year:
Australian States and Territories 2002 2003 2004 2005 Australian Capital Territory 17 20 24 27 New South Wales 46 58 73 104 Northern Territory 7 11 18 21 Queensland 17 43 65 98 South Australia 11 25 49 54 Tasmania 10 21 26 27 Victoria 36 81 132 231 Western Australia 56 75 115 162 TOTAL 200 334 502 724
Western Australia
Victoria
Tasmania 2005 South Australia 2004 Queensland 2003 2002 Northern Territory
New South Wales
Australian Capital Territory
0 50 100 150 200 250
6.3 Website Comparison
A new website was constructed this year by The Eclipse Group, a subsidiary of Deloitte. The festival website was launched in mid February 2005. In the planning and construction stage of the build, it is envisaged by both groups that the site would continue to be an access point for innovation information and projects beyond the festival period.
The following analysis shows website audience figures compared over the last four years of the festival. Previously, the number of hits received on the site measured the audience viewing the site. A more accurate analysis of people viewing a website is found in the number of visits, not hits. Website figures attained for this year’s festival may not be directly comparable to those collected previously, because of a change in website provider, host and website statistical analysis software.
It is also unclear whether the website statistics of the previous three years included data such as search engine spiders and error pages that should not have been included for an accurate count of visitors to the site. Based on the current data available, visits to the festival website dropped by 57% this year, from 13, 860 in 2004 to 7,925 in 2005.
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Festival Comparison, 2002 to 2005 – Website Statistics Daily Avg Monthly Totals Month Visits Pages Hits Visits Pages Hits May-05 109 125 171 3,389 3,881 5,288 Apr-05 151 179 258 4,536 5,374 7,741
May-04 243 1,430 7,113 7,537 44,339 22,0508 Apr-04 210 1,389 7,827 6,323 41,692 23,4838 May-03 163 727 6,757 5,066 22,550 20,9491 Apr-03 148 910 6,389 4,451 27,318 19,1680 May-02 80 1,787 2,903 2,507 10,250 90,009 Apr-02 97 640 5,135 2,137 14,095 11,2977
6.4 Festival Attendance
There was a significant increase in events for the 2005 Festival, which is also reflected in the increased number of attendances throughout Australia. Based on actual results, attendance numbers were also compared for the different event categories during the past 3 festivals.
For the 2002 festival, survey results were received from 143 of the total of 200 events. For the 2003 festival, survey results were from 271 out of a total of 334 events. For the 2004 festival, survey results were received from 377 out of a total of 502 events. For this year, survey results were received from 393 out of a total of 724 registered events.
In previous years, Festival reports have been based on data from a majority of registered events and then calculated in order to predict the likely number of attendees for various event categories.
Previous Approach for Projecting Audience Participation
As presented for previous Festivals, projected attendance for events were calculated on the basis that attendances for non-respondent events are similar in scale and type to respondent events.
2002 Festival: According to event organisers, 54,539 people attended 143 events. For a total number of 200 events, this was projected to be in excess of 76,000 participants.
2003 Festival: 122,929 people attended 271 events. For a total of 200 events, this was projected to be in excess of 151,000 participants.
2004 Festival: 190,098 people attended 377 events. For a total of 502 events, this was projected to be in excess of 253,000 participants.
2005 Festival: 209,415 people attended 393 events. For a total of 724 events, this was projected to be in excess of 385,000 participants.
Current Audience Projection Approach
For this year and previous festivals, the Festival Secretariat also uses another approach to calculate audience participation. This methodology is based on adding average participation rates for all non-respondent events with received statistics for category events.
As a result, we are able to deduce reasonably accurate participation rates for each event category.
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2002 2003 2004 2005 Event Categories Festival Festival Festival Festival attendees attendees attendees attendees Award 1,783 3,046 3,227 15,343 Conferences 1,828 3,080 17,705 16,474 Educational program 2,323 17,027 3,941 3,012 Expo 2,926 111 58,829 8,000 Industry workshop 1,552 673 2,457 2,591 Information session 262 5,873 3,099 5,760 Launch 636 9,281 3,738 10,166 Lecture 908 2,572 2,020 31,665 Exhibition 57,475 88,254 110,364 249,288 Open day 2,162 817 3,423 10,124 Seminar 3,804 3,347 7,438 19,587 Networking - 1,034 3,293 3,603 Forum (new for 2004) - - 2,382 3,879 Other* 618 16,395 21,113 22,278 TOTAL 76,277 151,510 243,029 401,770
State and Territory Participation
As the Table below indicates, all States and Territories achieved significant participation in the registered festival events for this year.
Event Categories ACT NSW NT QLD SA TAS VIC WA Total Award 0 1,389 160 667 1,534 60 4,086 7,447 15,343 Conferences 534 2,531 245 3,680 420 1,034 5,434 2,616 16,474 Educational program 0 660 0 753 0 0 462 1,137 3,012 Expo 0 5,000 0 1,000 0 0 1,000 1,000 8,000 Industry workshop 0 257 135 609 271 164 809 346 2,591 Information session 497 595 158 1,338 106 316 1,553 1,197 5,760 Launch 3,866 519 0 908 100 131 1,980 2,662 10,166 Lecture 828 690 0 0 688 0 25,702 3,757 31,665 Exhibition 3,040 43,005 3,040 8,434 3,190 23,160 90,921 74,498 249,288 Open day 549 345 500 0 440 0 1,320 6,970 10,124 Seminar 1,250 2,063 0 2,691 2,808 693 4,603 5,479 19,587 Networking 290 450 0 300 380 0 1,538 645 3,603 Forum 728 477 78 678 180 0 649 1,089 3,879 Other* 70 3,744 696 696 1,632 131 11,672 3,637 22,278
TOTAL 11,652 61,725 5,012 21,734 11,749 25,689 151,729 112,480 401,770
Whether the previous or current approach is used, we are assured that approximately 400,000 people attended the 2005 Festival. This is a 65% increase on last year’s attendances.
Irrespective of which projection method is statistically more robust, what is pleasing is the significant involvement and participation in festival events from key target groups and many sections of the general public with an interest in innovation and entrepreneurship.
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7. WEBSITE EVALUATION
This year’s site contained information about the festival and its structure, the full program of events, key supporters, media resources, news and monthly newsletters, subscription to the newsletter, contact details for secretariat staff, FAQs, as well as a new online event registration feature.
Festival Website Statistics Daily Avg Monthly Totals Month Visits Pages Hits Visits Pages Hits
Jun-05 27 37 114 832 1,108 3,409 May-05 109 125 171 3,389 3,881 5,288 Apr-05 151 179 258 4,536 5,374 7,741 Mar-05 99 112 162 3,061 3,476 5,034 Feb-05 51 59 91 1,415 1,663 2,561
Average 2,646 3,100 4,806 Total 13,233 15,502 24,033
During the lead up to the festival, a number of issues affected the performance of the website that in turn may have contributed to the decline in visits to the site this year. The main issues encountered included:
• The time taken to manually enter event registrations on to the site. • The custom built system contained a ‘bug’ that caused an internal error to occur to some of the event listings that was difficult to detect within the website ‘code’. • A number of errors within the key word search facility were not fully recognised or resolved until the festival had begun.
Number of visitors to website: February 2005 – June 2005
All problems with the site have since been resolved, and a review with the Eclipse Group has resulted in a number of strategies being formulated to improve the site and increase its capabilities for next year. It is hoped that extra benefits can be added to the website such as a fully automated registration system that will take away the need to manually enter event data, RSS feeds, and a automated email service to inform event organisers that their registration has been published on the site for checking and confirmation purposes.
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8. MEDIA COVERAGE
Media Monitors conducted an analysis of the media coverage of the festival. The analysis was expanded to include information received as part of the event survey feedback forms distributed after the festival.
Coverage Media Items 2002 2003 2004 2005
National Broadcasters 3 3 2 6 Metropolitan Broadcasters 30 31 8 35 Electronic Regional Broadcasters 43 76 77 154 Online Stories / Features - - - 23 National Newspapers 6 14 23 40 Metropolitan Newspapers 25 48 95 102 Print Suburban Newspapers - 19 27 28 Regional Newspapers 17 26 184 177 Industry & Educational - - 13 20 TOTAL 124 217 429 585
8.1 Media Segments
As seen in the above table, this year’s Australian Innovation Festival generated 585 items of media coverage from across the country during the period 1 April to 30 May 2005. This was an increase on the coverage of 2004, with noticeable differences in the amount of electronic coverage from regional and metropolitan broadcasters, as well as national newspaper coverage.
The festival featured on a number of online forums this year, with a major feature run on the ABC’s Catapult website. Reporter Rebecca Martin wrote an online ‘blog’ of her festival ‘journey’ to events in Melbourne, Sydney and Canberra. Catapult is for young people who want to turn great ideas into businesses or projects that make a difference. They can read stories about people, who are making their ideas happen, get some business tips and explore the world of innovation.
Print Media Coverage
5% 11% National 28% Metropolitan Suburban Regional 48% Industry / Educational 8%
The Australian Innovation Festival generated 367 items from the print media during the festival period. The majority of the items were published in regional newspapers (48%), followed by metropolitan (28%), national (11%), suburban (8%) and industry and educational publications (5%).
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Electronic Media Coverage
3% 11% 16% National Metropolitan Regional Online Stories and Features
70%
The festival acquired 218 electronic media items in 2005, which is an increase of approximately 150% on the total number of electronic items garnered in 2004 (87). The electronic media generated about the festival had a total running time of approximately six hours. This increase indicates reach to more audiences around the nation than ever before and across more mediums.
KEY MEDIA Electronic Print Media Internet Media SEGMENTS: National 3 3 Metropolitan 3 3 Regional 3 3 Suburban 3 Industry & Educational 3 Magazines Brochures & Newsletters Advertising & Promotion Linkages
Festival Website 3
The Table above indicates Key Media Segments used by the AIF Secretariat to maximise coverage and attendance for the 724 events this year. While the Festival attracted considerable coverage in most Key Media Segments, only those indicated in the marked boxes, were included this year for comparative analysis by the AIF Secretariat in association with Media Monitors.
Electronic Media Coverage ONLINE STORIES / FEATURES NO. OF ITEMS ABC Catapult 10 ABC Northern Tasmania 1 ABC Online 2 ABC Rural home page 4 BTN Online 1 CSIRO Double Helix 1 Ninemsn Sci-tech News 1 News in Science 1 Science Matters (DEST) 1 Victorian Biotechnology Newsletter (April) 1 Sub-Total 23 TOTAL 218
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National Electronic Media Coverage NATIONAL BROADCASTERS DURATION NO. OF ITEMS Radio National (Sydney) 0:05:30 2 Radio National (National Australia) 0:46:34 4 Sub-Total 0:52:04 6 METROPOLITAN BROADCASTERS 2UE (Sydney) 0:04:03 1 5RN (Adelaide) 0:00:13 1 6PR (Perth) 0:20:51 3 104.1 Darwin Community Radio 0:09:30 1 104.7 FM (Canberra) 0:00:32 1 ABC Adelaide 0:12:26 5 ABC Brisbane 0:07:43 3 ABC Hobart 0:34:58 10 ABC Melbourne 0:04:55 1 ABC Perth 0:10:53 5 Channel 10 Adelaide 0:00:33 1 Mix 106.3 Canberra 0:00:35 1 Radio Adelaide 0:03:42 1 Ten Brisbane 0:00:39 1 Sub-Total 1:51:05 35
REGIONAL BROADCASTERS 2GZ (Orange) 0:04:00 1 2NM (Muswellbrook / Hunter valley) 0:01:43 2 2NUR 0:05:20 4 2TM (Tamworth) 0:01:24 3 3BA (Ballarat) 0:01:00 1 3GG (Warragul) 0:05:00 1 3GV (Traralgon) 0:03:15 8 3WM (Horsham) 0:00:40 1 7LA (Launceston) 0:00:22 2 8CCC (Alice Springs) 0:01:00 1 8HA (Alice Springs 0:01:10 1 ABC VIC - Ballarat, Gippsland, Warrnambool 1:42.40 3 + 13 + 1 ABC NT - Alice Springs 0:04:00 2 ABC NSW – Gosford, Broken Hill, Wollongong 0:37:35 5 + 1 + 7 ABC Central Queensland (Rockhampton) 0:11:15 2 ABC Coast FM (Gold Coast) 0:00:35 2 ABC NSW – Newcastle, Bega 0:25:00 5 + 5 ABC Northern Tasmania 0:10:26 3 ABC Northern Queensland (Townsville) 0:29:56 8 ABC SA - North and West SA (Port Pirie) and Regional 0:16:45 6 + 1 ABC North West Queensland (Mt Isa) 0:14:46 4 ABC North West WA (Karratha) 0:02:57 5 ABC Southern Queensland (Toowoomba) 0:05:00 1 ABC Tropical North (Mackay) 0:05:40 2 ABC Western Queensland (Longreach) 0:12:01 4 ABC Wide Bay (Bundaberg) 0:23:40 9 Gold 92.5 FM (Gold Coast) 0:00:20 1 GWN 0:01:00 2 I98 FM (Wollongong) 0:00:34 1 KOFM 0:02:00 4 Muswellbrook Power FM 0:02:15 2 NBN (Gosford) 0:02:03 4 Channel 9 Gold Coast (Gold Coast) 0:00:20 1 SEA FM Gold Coast 0:00:40 2 SEA FM Tasmania 0:01:59 9 Southern Cross (Tasmania) 0:02:25 2 Ten Toowoomba 0:00:39 1 Ten Townsville 0:00:39 1 Ten Victoria Gippsland (Bairnsdale) 0:00:20 1 Ten Victoria Ballarat 0:00:20 1 WAVE FM (Wollongong) 0:00:30 1 WIN Gippsland (Sale) 0:01:00 2 WIN Mt Gambier (Mt Gambier) 0:03:21 2 WIN Rockhampton 0:00:30 1 WIN Wollongong (Wollongong) 0:03:15 2 Sub-Total 5:51:30 154 TOTAL 7:34:39 195
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8.2 Electronic Media Examples
ABC Illawarra (Wollongong) 12:30 News - 02/05/2005 - 12:32 PM Innovation Week is officially opened in the Illawarra with a launch at the Illawarra Regional Airport. Illawarra Community Television will be launched this evening as art of the program of events. The University of Wollongong is also carrying out tours of its Intelligent Polymer Research Centre.
ABC North & West SA (Port Pirie) Morning Show - 05/05/2005 - 10:46 AM Australian Innovation Festival segment: Roger Taylor talks about how Catapult highlights the achievements of young Australians who have turned a great idea into reality. He says it is made by Triple J in conjunction with the ABCs Youth Innovation website. Workhalter talks about the invention he developed with a friend, the JJ Valve, which is a way of saving water. He says it is designed specifically for farmers.
ABC 936 Hobart (Hobart) 15:00 News - 13/05/2005 - 03:04 PM The Tas Kangaroo Poo paper has been launched in Burnie as part of the Aust Innovation Festival. Creative Paper Tas sent out the call for roo poo from the community. They are getting a lot of international interest as well as call from the mainland from orders.
Channel 9 Gold Coast (Gold Coast) Gold Coast News - 02/05/2005 - 05:59 PM Gold Coast Innovation Festival featuring The Tubbie, the ice cream stubbie cooler. Solar powered underwater viewing system.
ABC Central Australia (Alice Springs) NT Country Hour - 09/05/2005 - 12:44 PM Adrienne Francis says the ABC's Catapult series highlights the achievements of young Australians who have turned a great idea in to reality. She says during the Aust Innovation Festival they are going to show how local young NT people are turning their ideas in to reality. Profile of Ben Hoffman who is creating new exotic breeds of tropical flowers in Darwin.
ABC 720 Perth (Perth) Drive - 29/04/2005 - 04:10 PM Sinead Mangan has attended the opening of the WA Innovation Festival today. The festival will run for the next two weeks, and will be a forum for WA's lateral thinkers to swap and exchange ideas. Jo Firth is involved with Breast Check Imaging, a WA concept using infrared imaging to check women for changes in their breast tissue. Firth says Breast Check Imaging's testing involves cooling breasts then using thermographic imaging equipment to check for any areas of breast tissue, which remain hot, indicating recent new vascular formation and possible malignancy.
MIX 106.3 FM (Canberra) 08:00 News - 29/04/2005 - 08:02 AM Canberra Ideas and Innovation Festival to launch today. I will be a two week event. ABC Gippsland (Sale) Breakfast - 29/04/2005 - 07:13 AM As part of the Gippsland Innovation Festival Gippsland businesses had the opportunity yesterday morning to speak with Roger La Salle. He is an entrepreneur and he was a regular panellist last year on the ABC's New Inventors, Director of INNOVIC and has written several books and he tells why the majority of new products or innovations fail. Also discusses some of the ideas talked about yesterday at the networking sessions in Warragul. Also discusses what INNOVIC does.
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National Print Media Coverage NATIONAL NEWAPAPERS # OF ITEMS REGIONAL NEWSPAPERS Cont. # OF ITEMS The Australian 13 Border News (NSW) 2 The Australian – Festival Program Guide 16 Border Watch (Mt Gambier) 2 The Australian Financial Review 11 Broome Advertiser 1 Sub-Total 40 Broome Happenings 1 Burnie Advocate 1 METROPOLITAN NEWSPAPERS Cairns Post 3 Adelaide Advertiser 15 Canning Community 2 Brisbane Courier Mail 3 Central Coast Express 1 Canberra City News 3 Central Midlands & Coastal Advocate 1 Canberra Times 16 Centralian Advocate 4 Daily Telegraph 1 Clarence Valley Review (NSW) 1 Herald Sun 12 Coffs Coast Advocate 2 Sunday Tasmanian 5 Coffs Harbour Advocate 1 Sunday Age 1 Daily Advertiser 1 Sunday Herald Sun 1 Daily Examiner 2 Sunday Telegraph 1 East Gippsland News 1 Sunday Times (Perth) 3 Geelong Advertiser 2 Sydney Morning Herald 6 Geelong News 1 The Age 18 Geraldton Guardian 1 The Hobart Mercury 3 Gippsland Farmer (Monthly) 1 The West Australian 2 Gippsland Times & Maffra Spectator 2 WA Business News 11 Gold Coast Bulletin 3 Weekend Courier 1 Gold Coast Sun 3 Sub-Total 102 Herbert River Express 2 Home Hill Observer 1 SUBURBAN NEWSPAPERS Hunter Imag 4 Belmont Southern Gazette Community 1 Hunter Valley Town and Country 3 City Weekly (Melbourne CBD) 3 Illawarra Mercury 16 Central Coast Sun Weekly (Sydney) 1 Lakes Post (VIC) 2 Cockburn Herald 1 Lakes Times 1 Frankston Standard / Hastings Leader 1 Latrobe Valley Express 11 Fremantle Rooster 1 Launceston Examiner 4 Manly Daily 1 Lithgow Mercury 1 Melbourne Yarra Leader 1 Lower Hunter Star 2 MX Newspaper (Melbourne CBD) 1 Maitland Mercury 9 Northshore Times 1 Mid North Coast Imag 1 Queanbeyan Age 1 Mirror (Foster) 1 Queanbeyan Chronicle 1 Mudgee Guardian & Gulong Advertiser 1 Redcliffe & Bayside Herald 1 Naracoorte Herald 1 Riverlands News 1 Narrabri Courier 15 Southern Gazette 6 Newcastle Herald 3 S-press (Melbourne) 1 Northern Daily Leader 1 The Glebe 1 Northern Miner 2 Western Suburbs Weekly (WA) 2 Northside Chronicle (Chermside) 1 Westside News 2 Northern Star 1 Sub-Total 28 NT Business Review 1 NT News 1 INDUSTRY & EDUCATIONAL Phillip Island & San Remo Advertiser 1 Australian Anthill 10 Port Stephens Examiner 2 Australasian Biotechnology Magazine 2 Singleton Argus 1 Australian Manufacturing Technology 3 South Coast Register 1 Export Magazine 1 South East Coast Leader 1 Facility Management Magazine 1 South Gippsland Sentinel 2 Media Motivators 1 Star (Leongatha) 3 Queensland Business Review 1 Stock Journal (SA) 1 Science Matters (DEST) 1 The Land 4 Sub-Total 20 The Post (NSW) 2 Townsville Bulletin 1 REGIONAL NEWSPAPERS Tweed Sun 1 Agriculture Today 4 Upper Hunter Entertainer 2 Area News 1 Warragul Gazette 4 Ayr Advocate 2 Weekly Times (Vic) 1 Ballarat Courier 12 Wollongong Advertiser 1 Bairnsdale Advertiser 2 Wollongong Courier 1 Blue Mountains Gazette 1 Sub-Total 177 Border Chronicle (Bordertown) 1 TOTAL 367
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8.3 Print Media Examples
Entrepreneurs share the secrets of success Canberra’s Entrepreneurs: Born, Bred or Just Blessed brought together four highly successful Canberra businessmen to share their views on the keys to successful entrepreneurial enterprises. The public seminar was held at the Australian National University’s Graduate School of Management, as part of ICAN – Canberra’s ideas and innovation festival. Canberra Times, page 11, journalist: Elicia Murray, Tuesday 3 May 2005.
Network series begins Desert Knowledge Australia will hold six networking events in Alice Springs this week as part of the Australian Innovation Festival. The workshops will be held as part of DKA’s linked business networks project. The project aims to build networks nationally in four areas: tourism, sustainable building, mining services and bush food. Centralian Advocate, page 14, Tuesday 26 April 2005.
Illawarra showcases brightest and best Illawarra innovation will be showcased through out the region this week with a new look innovation festival taking on a broad regional focus for the first time. The Illawarra Regional Development Board is running the fifth annual festival for the first time. Illawarra Mercury, page 20, journalist: Greg Ellis, Monday 2 May 2005.
Get innovative at innovation festival Innovation – it touches our lives everyday. Where would we be without those important ideas and inventions that have shaped our lives – computers, television, Internet, electricity and air flight. Gold Coast Sun, page 41, Wednesday 4 May 2005-06-28
Inventive Tassie gets showcase Tasmanian innovations will be celebrated at the Queen Victoria Museum and Art Gallery at Inveresk. Articles to go on display include a humidicrib invented by Dr William McIntyre and the first laminated wooden tennis racquet invented by Alfred Alexander. Hobart Mercury, page 11, Saturday 7 May 2005.
Creativity culture shapes our future The future is shaped by our ability to create and respond to opportunities – to innovate. The Government of South Australia is committed to creating a culture that recognises and supports innovators in our community. The recently appointed chief executive of the Department of Further Education, Employment, Science and Technology, Brian Cunningham is already a strong supporter of initiatives such as the Australian Innovation Festival. Adelaide Advertiser, page 69, Thursday 28 April 2005.
Why we are the clever country Here’s your chance to get a first hand look at how Australia became the clever country. The fourth annual Australian Innovation Festival is now on with hundreds of displays, lectures, seminars, exhibitions, workshops and other events to celebrate our nation’s culture of innovation and entrepreneurship. Herald Sun, page 75, Thursday 28 April 2005.
Australian Innovation Festival The Australian Innovation Festival is taking place in Perth and major regional centres from April 26 – May 15. The festival showcases many events and activities to increase public awareness of the importance of innovation and entrepreneurship. Business News, page 26, Thursday 28 April
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9. EVENT FEEDBACK SURVEY
At the conclusion of the 2005 Festival, a survey was sent out via email to all event organisers.
From a total of 724 festival events, 393 completed surveys were received. Specific details from these 393 events constitute a robust sample of the events held for 2005. The following comments are a good representation of how the festival was received throughout Australia this year.
There was an overall degree of satisfaction expressed by event organisers. The table below shows that almost 80% of the 393 completed surveys responded as either satisfied or very satisfied with the staging of their event. It is significant that approximately 20% were dissatisfied and the Secretariat has resolved to identify the reasons for this figure as part of the planning process for the 2006 festival. Only 2% of respondents were unsure or did not want to comment. The three festival target groups recorded comparable satisfaction results.
Festival Event Organisers Percentage Results
EVENT SATISFACTION Very Satisfied Unsure / No Dissatisfied Total Satisfied Comment OVERALL (393 responses) Question 5: Satisfied with the overall response? 11.2% 68.3% 2.2% 18.3% 100.0 %
Target – SME’s, innovators etc (126 responses) 13.4% 74.7% 1.5% 10.4% 100.0 %
Target – Education & research institutions (206) 11.0% 66.0% 1.5% 21.5% 100.0 %
Target – Regional events (98 responses) 19.1% 70.4% 0.0% 10.2% 100.0 %
9.1 Survey Questions
1. How many people attended the event?
From survey respondents and follow up by the Festival Secretariat, 209,415 people attended recorded details from 393 events. It was projected that approximately 400,000 people attended the total number of 724 festival events for 2005.
2. How useful was the festival website for your event?
Most of the respondents who provided comment on this matter suggested that the website needed certain improvements to make it more relevant for the 2006 festival. A programming error created difficulties for one sector trying to access the website and this caused concern for a period. The error has been rectified and, along with other issues identified by the Secretariat, will improve the operation and use of the website for 2006. Some comments provided by respondents included:
“Very useful in targeting potential visitors who would not have found out about the event through other marketing activities”. Australian Manufacturing Technology Institute Ltd.
Our event received good publicity in NSW news/events sections.” Aerosol Association of Australia
“Low/moderately useful. The majority of interest in the event came from promotion we undertook ourselves.” ITEK WA.
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3. What promotional activities did you undertake for your event?
Many different activities were used by associated events to promote the festival as the size and nature of each event varied.
“Dissemination of flier, direct mail, internal and external websites, press releases, e-newsletters.” Monash University, /Monash Commercial.
“Direct mail out to database of 3,000; website profile.” FORM Contemporary Craft & Design
“Direct mail to 1,400 businesses; advertisement and press release with local paper; email to 800 businesses; references in business newsletter; personal phone calls.” Redcliffe City Council
4. Did your event receive any media coverage and if so, how much and what type?
Media coverage of associated events ranged from National Broadcasters, such as ABC TV (Canberra) and Radio National (Sydney), to various industry magazines, commercial radio & TV stations and regional & suburban newspapers.
“Television coverage over two half hour episodes on GWN Saturday 14 & 21 May. Newspaper coverage in the Broome Advertiser, Broome Happenings, WA Master Builder Magazine. WA Business News.” Master Builders Association Geraldton/North West Branch
“WIN TV ran a story on the Monash Gippsland Inventors competition prototype showcase.” MidValley Shopping Centre
“To date there have been 44 print stories. There have been 127 monitored broadcast mentions and many other regional broadcasts which have not been monitored by either media Monitors or Rehame.” Queensland University of Technology QUT Smart Train
5. Were you satisfied with the overall response for your event?
There was a considerable degree of satisfaction overall and with selected target groups – SME’s, innovators & entrepreneurs, education & research institutions and regional Australia. However, it is not possible to completely satisfy event organisers. This is because event organisers are always seeking better promotion, increased attendances and greater media coverage for their events.
“Yes, the theme of our program day engaged participants as well as guest speakers, highlighting grass roots community development projects as well as individuals responsible for initiating them.” Gippsland Community Leadership Program. VIC.
“No. the response was very poor compared to previous years, despite much earlier mail outs to regional high schools. The event seemed to clash with a lot of other events in the city/region. However the industry participation was higher than usual as our reputation seems to have grown and the industry values the opportunity to be involved”. Wagga Wagga City Council NSW.
6. Do you plan to hold an event as part of the Australian Innovation Festival, May 2006?
As indicated in the Table on the next page, almost 63% of event organisers responded positively to the prospect of holding a comparable event in 2006.
We would expect there to be a lower response from those that did not reply to this survey. We also anticipate, based on our previous experience with the Australian Innovation Festival that the Secretariat and State & Territory Coordinators will still have to work hard in demonstrating the benefits for existing and potential event organisers prior to the start of next year’s festival.
Page 30 of 34 Australian INNOVATION Festival
Festival Event Organisers* Percentage Results
HOLDING EVENT NEXT YEAR Yes Probably Unsure No No Total response
OVERALL (393 responses) Question 6: Planning to hold an event in 2006? 50.5% 12.0% 11.7% 15.9% 9.9% 100.0 %
Target – SME’s, innovators etc (91 responses) 65.0% 5.0% 15.3% 11.0% 3.7% 100.0 %
Target – Education & research institutions (58) 60.0% 16.2% 9.5% 10.5% 3.2% 100.0 %
Target – Regional events (102 responses) 59.0% 20.3% 11.2% 5.5% 4.0% 100.0 %
7. Please indicate other organisation or individuals that were not involved this year who may wish to participate next year.
We received a number of referrals for organizations and individuals that may wish to be involved with the 2006 festival.
Many recommendations related to potential industry and educational associations. There was also interest expressed by various regional groups in organising additional programs next year. This is the case with Launceston in Tasmania, Fremantle in WA, and Geelong in Victoria.
Suggestions were made to strengthen the involvement of the Cooperative Research Centres (CRCs) and to increase the range of events offered by Universities.
8. Please use this space for any further comments you may have with regard to the 2005 festival or suggestions for next year’s festival.
Below are a few randomly selected responses that event organisers freely provided this year:
“This event helped propel us into the limelight. We enjoyed going to the events which were all well run.” Breast Check, Mosman Park WA
“It was a plus for our event sponsor to hold the event during the Festival.” Venturelink, Melbourne, VIC.
“Would like to thank you for adding impetus and focus to our idea, which may not have achieved all it has if we hadn’t been affiliated with the Festival” Creative Paper, TASMANIA
“Earlier planning, possibly a selection of possible events and then a positive program of contacting potential organisers. More interesting events to attract public attention” Gold Coast City Council QLD.
Page 31 of 34
0 0 1 4 0 0 2 2 1 3 70 13 960 240 131 853 6,800 Other Other 9,054
0 5 7 4 6 3 0 8 5 78 38 728 313 514 180 321 1,007 3,141 Forum Forum
0 0 0 0 1 0 0 0 2 0 2 14 19 290 380 488 270 1,428 Networking Networking
0 5 5 0 3 15 12 13 12 65 869 285 786 312 539 1,157 4,336 8,284 Seminar Seminar
0 0 0 0 1 5 2 0 0 0 0 7 15 549 345 500 5,210 6,604 Open Day Open Day
0 0 0 5 0 7 1 2 11 15 41 150 2,354 33,885 11,000 51,401 25,858 124,648 Exhibition Exhibition
1 0 0 0 0 5 2 0 0 0 0 1 27 34 140 317 22,950 Lecture Lecture 23,409
3 1 3 2 2 6 7 0 1 Page 32 of 34 25 265 400 100 131 456 3,358 1,646 6,356 Launch Launch
7 0 9 3 0 6 0 0 1 11 27 37 339 279 842 249 1,180 2,916 Session Session Information Information
8 7 3 2 0 0 12 21 11 64 127 135 245 245 112 549 268 Australian INNOVATION Festival INNOVATION Australian 1,681 Industry Industry Workshop Workshop
1 0 0 0 0 0 4 0 0 0 0 0 0 0 0 5 Expo Expo 5,000 5,000
2 0 0 0 0 3 2 0 0 0 0 0 0 7 158 462 1,137 1,757 Program Program Education Education
3 2 3 1 3 2 1 7 22 245 420 144 836 534 751 3,660 3,209 9,799 Conference Conference
0 2 0 0 1 1 0 2 1 1 8 60 55 160 200 751 4,112 5,338 Award Award
32 13 89 18 56 17 50 393 393 (393 118 6,877 1,118 9,139 3,099 Actual Events events) 11,890 88,768 46,099 42,425 209,415 attendees
TAS VIC WA ACT NSW NT QLD SA SA TAS VIC WA ACT NSW NT QLD Table 1: 2005 Festival – 393 Events (survey returns) and Actual Attendances and Actual returns) Events (survey – 393 1: 2005 Festival Table
11 46 37 32 618 696 (x19) 9,054 Other Other 16,395 21,113 22,278 22,278
- - - - 82 35 47 (x9) 2,382 3,879 3,141 3,879 Forum Forum - - 75 14 32 48 (x29) 1,034 3,293 3,603 1,428 3,603 Networking Networking
33 64 127 103 154 (x89) 3,804 3,347 7,438 8,284 19,587 19,587 Seminar Seminar
5 27 17 23 817 440 (x8) Day Day 2,162 3,423 6,604 Open Open 10,124 10,124
18 35 47 82 (x41) 3,040 57,475 88,254 110,364 249,288 124,460 249,288 Exhibition Exhibition
18 12 19 46 908 688 (x12) 2,572 2,020 31,665 23,409 31,665 Lecture Lecture
13 39 42 40 254 636 (x15) 9,281 3,738 6,356 10,166 10,166 Launch Launch
79 19 29 55 73 262 Page 33 of 34 (x36) 5,760 5,873 3,099 5,760 2,916 Session Session Information Information
26 25 11 38 99 673 (x35) 2,591 1,552 2,457 2,591 1,681 Industry Industry Workshop Workshop
9 6 8 15 111 (x3) Expo Expo 1,000 2,926 8,000 5,000 8,000 58,829 Australian INNOVATION Festival INNOVATION Australian
10 34 29 12 251 (x5) 3,012 2,323 3,941 3,012 1,757 17,027 Program Program Education Education
9 20 20 37 445 (x15) 1,828 3,080 9,799 16,474 17,705 16,474 Conference Conference
8 23 19 13 667 (x15) 3,227 5,338 1,783 3,046 15,343 15,343 Award Award
events events 393 724 724 200 334 502 76,277 243,029 401,770 151,510 Projected data events) No. of Events no. of attendees 401,770– +(ave. per event x no 209,415 –
2005 2005 2002 2003 2004 2004 2005 2002 2003 Table 2: Festival Comparison - 2002 to 2005 - 2002 Comparison 2: Festival Table
1 8 1 1 4 2 8 7 70 32 696 696 131 3,744 1,632 3,637 Other Other 11,672 22,278
0 5 9 4 8 3 0 6 78 12 47 728 477 678 180 649 1,089 3,879 Forum Forum
0 0 1 6 0 4 2 0 7 28 48 290 450 300 380 645 1,538 3,603 Networking Networking
0 8 0 6 19 30 25 45 21 693 154 1,250 2,063 2,691 2,808 4,603 5,479 19,587 Seminar Seminar
0 0 1 5 2 0 1 0 3 11 23 549 345 500 440 1,320 6,970 10,124 Open Day Open Day
1 8 1 9 2 6 24 31 82 3,040 3,040 8,434 3,190 43,005 23,160 90,921 74,498 249,288 Exhibition Exhibition
2 2 0 0 1 0 0 0 0 31 10 46 828 690 688 3,757 25,702 Lecture Lecture 31,665
3 4 1 5 2 2 0 Page 34 of 34 12 11 40 519 908 100 131 2,662 3,866 1,980 Launch Launch 10,166
3 2 4 4 11 11 15 23 73 497 595 158 106 316 1,197 1,338 1,553 5,760 Session Session Information Information
0 8 4 3 0 17 22 31 14 99 346 257 135 609 271 164 809 Australian INNOVATION Festival INNOVATION Australian 2,591 Industry Industry Workshop Workshop
0 1 0 1 0 0 1 5 0 0 0 0 8 Expo Expo 1,000 5,000 1,000 1,000 8,000
0 4 0 3 0 0 3 2 0 0 0 0 12 660 753 462 1,137 3,012 Program Program Education Education
7 2 7 1 3 2 3 12 37 245 420 534 3,660 1,034 5,434 2,616 2,531 16,474 Conference Conference
6 7 0 0 3 1 1 4 1 60 23 160 667 1,534 4,086 7,447 1,389 Award Award 15,343
98 54 27 27 21 (724 231 162 724 104 No. of 5,012 Events events) 11,749 25,689 11,652 61,725 21,734 151,729 112,480 401,770 Projected attendees
SA TAS VIC WA ACT NSW NT QLD QLD SA TAS VIC WA ACT NSW NT Table 3: 2005 Festival – 724 Events and Projected Attendances Projected Events and – 724 3: 2005 Festival Table