Tv | Radios | Digital | Events | Studios | Mobile

02. TV NETWORKS 12 05. EVENTS 38 3

03. RADIOS 28 06. OTHER ACTIVITIES 45 01 — CORPORATE

WE ARE TRI- CONTINENTAL. WE ARE FROM BROOKLYN, LONDON, LAGOS, 4 KINGSTON. WE ARE GLOBAL BY NATURE. #1 GLOBAL BRAND OF AFRO URBAN MUSIC & ENTERTAINMENT

TRACE offers the most engaging, innovative, disruptive, edgy, chic and narrative driven brand and digital content related to 01. afro-urban entertainment. 5 TRACE owns and operates 22 paid TV channels, 7 FM radio stations, over 30 digital and mobile services, and develops content production and syndication acti- CORPORATE vities reaching 60 million paid subscribers and 200 million viewers, listeners and mobile users in 200 countries. TRACE is already the leading youth media brand in Sub-Saharan Africa and the signature afro-urban media brand in France, the Ca- ribbean and the Indian Ocean. 01 — CORPORATE

OLIVIER LAOUCHEZ CO-FOUNDER, ENTERTAIN, CHAIRMAN & CEO, EMPOWER TRACE GROUP & ENGAGE.

Launched in 2003, following the acquisition of the eponym print magazine published in New York, TRACE has built a leading brand and media group dedicated to afro-urban music and entertainment. TRACE engages with a global community for those who see their afro-urban culture not as a passing interest but as a core component of who they are and how they define themselves. My mission is to make sure that our fans constantly — if not reflexively — engage with TRACE multi‑platform networks on a daily basis and enjoy a premium user experience. 01 — CORPORATE

PERFORMANCES

60 M 200 200 M PAY TV COUNTRIES AUDIENCE OF SUBSCRIBERS MULTICULTURAL MILLENNIALS

11 12 33 7 LANGUAGES TV FORMATS RADIOS AVAILABLE ON AVAILABLE ON 7 FM AND TV CHANNELS 22 DIFFERENT FEEDS 26 DIGITAL 330 K 6.5 M+ 1.2 M ENTRIES IN FANS ON SUBSCRIBERS TO TRACE MUSIC STAR SOCIAL MEDIA TRACE MOBILE COMPETITION SERVICE IN SOUTH AFRICA 01 — CORPORATE & BRANDS ACTIVITIES PAY TV NETWORKS device. audience, anytime,anywhere, onany 360° engage branded to withits media TRACE acomprehensive designed has

SOON

GROUP / BRAND SOON

SOON 8 01 — CORPORATE EVENTS MOBILE RADIOS

DIGITAL / PRODUCTION APPLICATIONS

MAGAZINE DISTRIBUTION 9 01 — CORPORATE

CORPORATE FOOTPRINT TRACE IS PRESENT LOCALLY IN:

CAMEROON CONGO DRC FRANCE FRENCH GUIANA GABON GHANA GUADELOUPE HONG KONG IVORY COAST KENYA MARTINIQUE MAURITIUS NIGERIA REUNION ISLAND 10 SENEGAL SINGAPOUR SOUTH AFRICA UK USA ...

STAFF SHAREHOLDERS The TRACE team consists of over 150 TRACE is 25% owned by its co‑founder, professionals from 40 different coun- chairman and CEO, Olivier Laouchez tries with unique skills and expertise. and by TRACE senior management and 75% owned by Modern Times Group, a leading digital entertainment company. 01 — CORPORATE

MISSIONS & VALUES TRACE LEGACY PROVIDES A UNIQUE STREET CREDIBILITY. URBAN OUR DNA IS ROOTED IN THE PASSIONATE POWERFUL, GLOBAL URBAN CULTURE THAT IS DRIVING RESPECTFUL MULTICULTURAL YOUTH CHIC TRENDS. COOL MOANA LUU DISRUPTIVE CHIEF CREATIVE & MARKETING OFFICER, TRACE GROUP COMMITTED 11 ENTERTAINING VANGUARD ASPIRATIONAL CORPORATE SOCIAL RESPONSIBILITY: With our distinctive TRACE touch, we TRACE’s community is cool, passionate, TRACE has launched the TRACE Founda- speak to our audience about topics they and bright. It’s our driving force and our tion for Youth Success as its CSR initiative love: music, fashion, sport, television, mission to give them a voice, allowing to support multicultural talents that have cinema, art, design and so much more. them to express themselves. Our goal is difficulties in accessing funding, exposure TRACE developed an innovative suite to highlight emerging talents and to help and distribution for their audiovisual/digi- of digital networks and services to help them create their own urban legacy. tal work. The talents — identified by the content creators engage with their au- TRACE Foundation — benefit from long dience and monetize their products. term support from TRACE. 02 — TV NETWORKS

WE ARE A LEGION. OUR NATION KNOWS NO 12 BORDERS. OUR TRUE NATION IS THE DIASPORA. 22 TV FEEDS IN 9 LANGUAGES

TRACE has created 10 music TV formats with 22 localized versions and 2 entertainment channels: one dedicated to global afro-ur- 02.TV ban culture and one specialized in the lives of sports celebrities. The 13 diversity of TRACE TV feeds cater to the needs of TRACE’s audience in search of a global view on urban culture as well as localized NETWORKS content. Each year, TRACE TV channels receive multiple awards all over the world.

60 MILLION PAY TV SUBSCRIBERS 02 — TV NETWORKS

DISTRIBUTION PARTNERS

TRACE TV channels are distributed in 160 countries via 220 carriage deals with leading cable, satellite, DSL, mobile and OTT operators.

AMERICA EUROPE, MIDDLE EAST AND AFRICA ASIA-PACIFIC TRACE TV networks are avaiblabe on ANIK F3 ASTRA 1G EUTELSAT 16A SES4 ABS 2 EUTELSAT 117 ASTRA 1N EUTELSAT 36B SES5 INTELSAT 18 28 satellites. INTELSAT 21 EUTELSAT 5WA HISPASAT 1C/E THOR 5 INTELSAT 19 INTELSAT 903 EUTELSAT 7A HOT BIRD 13C TURKSAT 3A INTELSAT 504 SKY MEXICO 1 EUTELSAT 8 WB INTELSAT 20 TURKSAT 4A NSS9 EUTELSAT 9A NILESAT 201 SES 7 TELSTAR 18 02 — TV NETWORKS

LINEAR TV NETWORKS

#1 URBAN #1 TROPICAL #1 AFRICAN #1 AFRO-LUSOPHONE MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL

#1 NIGERIAN & GHANAIAN #1 EAST AFRICAN #1 GOSPEL #1 SPORT CELEBRITY MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL CHANNEL

SOON SOON SOON

#1 AFRO-URBAN #1 CONGOLESE #1 INDIAN OCEAN #1 HIP-HOP CULTURE CHANNEL MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL 02 — TV NETWORKS

BEYONCÉ

LAUNCHED IN 2003 / #1 MUSIC CHANNEL IN 60 COUNTRIES / AUDIENCE LANGUAGES 3.2M FANS ON SOCIAL MEDIA / BROADCAST IN 150 COUNTRIES CORE: HIP-HOP ENGLISH WE LOVE AND R&B FANS / FRENCH EXTENDED: 15-34 Y/O TRACE Urban is the #1 Hip‑hop, R&B URBAN and Rhythmic Top 40 music channel. It showcases the best videos from AWARDS these three music genres as well as BROADCAST MUSIC interviews, shows and documentaries 2010 to 2017 › GENERATION NEXT AWARD 24/7 / 16:9 / HD & SD for Coolest TV Channel and Coolest Music related to urban artists and culture. TRACEPLAY Channel in South Africa. 2012 › EFFIE AWARD for Most Efficient Advert. 5 DIFFERENT LOCALIZED WWW.TRACEURBAN.TV FEEDS: FRANCE, SOUTHERN 2012 › WEBBY AWARD for Best Viral Video. AFRICA, FRENCH-SPEAKING 2009 › GENERATION NEXT AWARD AFRICA, FRENCH OVERSEAS for Coolest Music Channel in South Africa. TERRITORIES, REST OF THE 2008 › HOT BIRD AWARD WORLD for Best Music Channel in Europe. 02 — TV NETWORKS

PERLE LAMA

LAUNCHED IN 2009 / 6M VIEWERS IN THE WORLD / AUDIENCE LANGUAGES BROADCAST IN 31 COUNTRIES CORE: TROPICAL FRENCH MUSIC LOVERS / SPANISH WE LOVE TRACE Tropical is the #1 music channel EXTENDED: 15-49 Y/O ENGLISH-BASED CREOLE exclusively dedicated to tropical music. TROPICAL It features the best videos from Latin America, the Caribbean and Indian Ocean in various music genres MUSIC (Salsa, Reggae, Reggaeton, Merengue, BROADCAST AWARDS Bachata, Zouk, Zumba, Soca, Maloya, 24/7 / 16:9 / HD & SD 2009 › HOT BIRD AWARD Sega…). TRACE Tropical also broadcasts TRACEPLAY for Best Music Channel in Europe. WWW.TRACETROPICAL.TV concerts and documentaries on tropical music and cultures. 02 — TV NETWORKS

WIZKID

LAUNCHED IN 2011 / #1 MUSIC CHANNEL IN FRENCH-SPEAKING AUDIENCE LANGUAGES AFRICA / LEADING MUSIC CHANNEL CORE: AFRICAN ENGLISH IN ENGLISH SPEAKING AFRICA / / FRENCH WE LOVE / MUSIC LOVERS OVER 20.6M VIEWERS WORLWIDE EXTENDED: 15-49 Y/O VERNACULAR AFRICAN BROADCAST IN 56 COUNTRIES TRACE Africa is the #1 music channel dedicated to African music. It is the voice of the African BROADCAST MUSIC artists with the best music videos from all the 24/7 / 16:9 / HD & SD beloved African music genres : Afro-pop, Coupé TRACEPLAY Décalé, Kwaito House, Afro-trap, Makossa, 2 DIFFERENT LOCALIZED WWW.TRACEAFRICA.TV N’dombolo,… TRACE Africa focuses on African FEEDS: FRANCE AND music and culture by showcasing concerts and FRENCH-SPEAKING AFRICA, features related to the best African artists. ENGLISH-SPEAKING AFRICA. 02 — TV NETWORKS

PEROLA

LAUNCHED IN 2014 / #1 MUSIC CHANNEL IN ANGOLA AUDIENCE AND MOZAMBIQUE / 200M CORE: PORTUGUESE-SPEAKING PORTUGUESE-SPEAKING PEOPLE URBAN MUSIC LOVERS / A PAIXÃO IN THE WORLD / BROADCAST IN EXTENDED: 20-49 Y/O 6 COUNTRIES

DA MÙSICA* “A Paixão Da Música” means “the passion for music” in Portuguese. And that’s what TRACE BROADCAST * THE PASSION Toca is all about: the best urban music videos / / / FOR MUSIC and content from Angola, Mozambique, Guinea 24/7 16:9 SD TRACEPLAY Bissau, Brazil and Cabo Verde. TRACE Toca spans all the music genres from these countries WWW.TRACETOCA.TV including Kizomba, Kuduro, Zouk, Cabo Love, LANGUAGE Semba, Samba, Afro-house, Afro-pop... PORTUGUESE FRENCH-BASED CREOLE 02 — TV NETWORKS

DAVIDO

LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE LANGUAGES

TRACE Naija is the only channel dedicated CORE: NIGERIAN AND ENGLISH WE LOVE to Nigerian and Ghanaian music. Artists GHANAIAN MUSIC FANS / VERNACULAR from this region are taking the world by EXTENDED: 15-34 Y/O FANS storm and TRACE Naija reflects this reality. OF WEST AFRICAN MUSIC, AFROBEATS ARTISTS AND CULTURE It showcases the best music videos of Afro- pop, Afro-beat, Afro Hip-hop, Hip-hop, R&B, Ragga and Dancehall, as well as concerts WWW.TRACENAIJA.TV and other shows related to Nigerian and BROADCAST Ghanaian artists and culture. 24/7 / 16:9 / SD TRACEPLAY 02 — TV NETWORKS

SAUTI SOL

LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE LANGUAGES "Twapenda mziki chem chem” means CORE: 15-49 Y/O EAST ENGLISH TWAPENDA “We love hot and steamy music”. AFRICAN MUSIC SWAHILI TRACE Mziki is true to that motto and FANS / EXTENDED: offers the hottest videos from the best 150 MILLION PEOPLE MZIKI CHEM East-african artists. Afro-pop, Afro-beat, SPEAKING SWAHILI Hip-hop, R&B, Ragga, Dancehall, Bongo CHEM Flava, Afrofusion, Afro Trap… are some of the music genres broadcast on this * WE LOVE HOT AND channel dedicated to East African and BROADCAST STEAMY MUSIC Swahili music in all its forms. 24/7 / 16:9 / SD TRACEPLAY

WWW.TRACEMZIKI.TV 02 — TV NETWORKS

LAUNCHED IN 2015 / ONE AND ONLY TV CHANNEL THAT SHOWS AUDIENCE LANGUAGES GOSPEL MUSIC IN ALL ITS FORMS / BROADCAST IN 25 COUNTRIES CORE: GOSPEL FANS / ENGLISH WE LOVE EXTENDED: 25-49 Y/O FRENCH MEN AND WOMEN, WHO ARE VERNACULAR Gospel music has evolved tremendously and nowa- FOND OF BEAUTIFUL VOICES GOSPEL days, it is so much more than the choirs. TRACE AND MUSIC WITH POSITIVE Gospel is the only channel that presents today’s MESSAGES face of gospel music. Through the best music MUSIC videos of Contemporary Gospel, Urban Gospel, Worship Gospel and Traditional Gospel, as well as interviews with upcoming and established artists, BROADCAST WWW.TRACEGOSPEL.TV features and concerts, TRACE Gospel shows the 24/7 / 16:9 / HD & SD diversity of gospel music. TRACPLAY 02 — TV NETWORKS

USAIN BOLT

LAUNCHED IN 2011 / ONE AND ONLY TV CHANNEL FOCUSED AUDIENCE LANGUAGES ON SPORTS CELEBRITIES / BROADCAST IN 121 COUNTRIES CORE: 25-34 Y/O / ENGLISH WE LOVE EXTENDED: 15-49 Y/O. FRENCH SPORTS CELEBRITIES SUBTITLES IN TRADITIONAL TRACE Sport Stars is the first global FANS MANDARIN, SPANISH, CHAMPIONS entertainment channel dedicated to TURKISH, HEBREW, the lives of sports celebrities. Through BULGARIAN AND factual, reality, lifestyle, magazine, gossip ROMANIAN. and tops tv shows, TRACE Sport Stars BROADCAST WWW.TRACESPORTSTARS.TV gives an in-depth access to our beloved champions’ lives: their passions, their 24/7 / 16:9 / HD & SD commitments, their secrets. It features TRACEPLAY AWARDS original programs with rights available for 2011 › HOT BIRD AWARD for Best Sports Entertainment syndication, globally. Channel in Europe 02 — TV NETWORKS

ANDERSON PAAK

LAUNCHED IN 2017 / 24 HOUR GENERAL ENTERTAINMENT AUDIENCE LANGUAGES CHANNEL DEDICATED TO GLOBAL ENGLISH AFRO-URBAN CULTURE CORE: 18-49 Y/O WE LOVE AFRICAN AMERICANS, CARIBBEANS AND TRACE Prime offers original scripted AFRICANS AFRO-URBAN series, premium quality feature films, EXTENDED: MEN AND docu-series, reality shows, music pro- WOMEN, WHO LOVE grams, comedy and informative programs AFRO-URBAN CULTURE CULTURE dedicated to urban entertainment and social issues. TRACE Prime priority audiences are the 18-49 year old African WWW.TRACEPRIME.TV American, Caribbean, African and fans of BROADCAST urban culture. 24/7 / 16:9 / HD & SD TRACEPLAY 02 — TV NETWORKS

FALLY IPUPA SOON

TO BE LAUNCHED SOON / ONE AND ONLY CHANNEL DEDICATED AUDIENCE LANGUAGES TO CONGOLESE MUSIC CORE: 15-34 Y/O FRENCH CONGOLESE LINGALA BISO TRACE Kitoko is the only channel dedi- EXTENDED: MEN AND cated to Congolese music. From Rumba WOMEN, WHO LOVE TO LOVA to Ndombolo through Hip-Hop, find the CONGOLESE MUSIC best of Central African sounds, as well as exclusive interviews, concerts, shows and NDULE* documentaries from your favorite stars. * WE LOVE MUSIC Biso to lova ndule! BROADCAST 24/7 / 16:9 / SD TRACEPLAY WWW.TRACEKITOKO.TV 02 — TV NETWORKS

STÉPHANIE THAZAR SOON

TO BE LAUNCHED SOON / ONE AND ONLY TV CHANNEL THAT SHOWCASES AUDIENCE LANGUAGES THE DIVERSITY OF MUSIC AND CULTURE FROM THE INDIAN OCEAN CORE: INDIAN FRENCH WE LOVE OCEAN MUSIC FANS / ENGLISH Mauritius, Reunion Islands, Mayotte, Madagascar, Seychelles, EXTENDED: 25-49 Y/O. CREOLE Comoros… more than just heavenly destinations for vacations, MEN AND WOMEN, VANILLA WHO LOVE INDIAN these islands share common roots and cultures, and have developed their own music identity. To showcase the uniqueness of OCEAN MUSIC MUSIC this cultural melting pot, TRACE launches TRACE Vanilla Islands. This brand new channel speaks to the people of these islands and the diasporas from Indian Ocean worldwide. Through the best BROADCAST WWW.TRACEVANILLAISLANDS.TV music videos of Sega, Maloya, Seggae, Dancehall, Ragga, Pop R&B, Hip-hop or Zouk, as well as interviews with upcoming and 24/7 / 16:9 / HD & SD established artists, features and concerts, TRACE Vanilla Islands TRACEPLAY shows the diversity and richness of the Indian Ocean. 02 — TV NETWORKS

KENDRICK LAMAR SOON

TO BE LAUNCHED SOON / PREMIUM TV NETWORK DEDICATED AUDIENCE LANGUAGES TO HIP HOP IN ALL ITS DIVERSITY CORE: HIP HOP FANS / ENGLISH FRENCH WE LOVE TRACE Hip Hop is the premium TV network exclu- EXTENDED: 15-35 Y/O sively dedicated to rap culture and hip hop world- MEN AND WOMEN WHO LOVE URBAN CULTURE HIP HOP wide. From the pioneers of the movement, to the new internet and social media sensations, TRACE Hip Hop presents every aspects of hip hop culture: music, dance, arts, fashion, technology... through WWW.TRACEHIPHOP.TV the best playlists, interviews, exclusive concerts, BROADCAST magazines and documentaries on hip hop culture 24/7 / 16:9 / HD & SD and artists. TRACEPLAY 03 — RADIOS

WE ARE SIMULTANEOUSLY ANCIENT AND MODERN. WE DEVELOP NEW 28 STYLES BASED ON OLD VALUES. WE ARE A NEW KIND OF CONQUERORS. #1 AFRO URBAN MUSIC RADIO NETWORK

03. TRACE music scheduling 29 expertise is successfully applied to our FM and digital radios. TRACE now operates 7 FM networks and over 26 digital RADIOS radios available worldwide. 1 MILLION FANS ON SOCIAL MEDIA 03 — RADIOS

PARIS FRANCE

HAITI MARTINIQUE ABIDJAN IVORY GUADELOUPE COAST SOON FRENCH GUIANA DOUALA SOON CAMEROON 30 LAGOS NIGERIA SOON KINSHASA CONGO DRC REUNION ISLAND

TRACE FM NETWORKS IN TRACE DIGITAL THEMATIC URBAN 7 THE CARIBBEAN, IVORY 1 TERRESTRIAL 30 DIGITAL TRACE COAST, CONGO DRC AND RADIO IN PARIS RADIOS AVAILABLE REUNION ISLAND (FRANCE) WORLDWIDE 03 — RADIOS

TRACE RADIOS OFFER THE BEST AUDIENCE CORE: 15-24 Y/O LOCAL URBAN EXTENDED: 15-34 Y/O #1 MUSIC WITH URBAN THE HOTTEST COMING SOON INTERNATIONAL NEW TRACE FM NETWORKS WILL HITS HIP-HOP AND SOON BE LAUNCHED IN CAMEROON, NIGERIA, CONGO DRC AND OTHER R&B TRACKS. COUNTRIES, MAINLY IN AFRICA. WWW.TRACE.FM 04 — DIGITAL

FACEBOOK, TWITTER, SNAPCHAT, INSTAGRAM, TUMBLR, SPORTS,

FASHION, 32 MUSIC, CULTURE... WE ANIMATE AND DOMINATE EVERYTHING WE TOUCH. #1 URBAN SOCIAL MEDIA

TRACE fans and users are digital 04. natives. We connect constantly with our audiences through 33 digital platforms, localized websites and social networks. DIGITAL 6.5 MILLION FANS ON FACEBOOK 04 — DIGITAL

KEY FIGURES 28.8 M 2.5 M+ 571 000 VIDEOS VIEWED VISITS PER DOWNLOADS OF IN 2016 MONTH TRACE APPS 6.5 M+ 545 000 490 000 FACEBOOK FOLLOWERS FOLLOWERS 34 FANS ON INSTAGRAM ON TWITTER 100 000 SUBSCRIBERS TO THE TRACE URBAN YOUTUBE CHANNEL

APPLICATIONS 04 — DIGITAL 30 LOCALIZED WEBSITES

AVAILABLE IN ENGLISH, FRENCH PORTUGUESE AND SWAHILI

35 04 — DIGITAL

TRACEPLAY IS THE #1 DESTINATION FOR AFRO-URBAN MUSIC AND ENTERTAINMENT

CONTENT DISTRIBUTION AUDIENCE LINEAR TV CHANNELS, AVAILABLE WORLDWIDE: CORE: 15-49 Y/O AFRO- WE LOVE INCLUDING TRACE CHANNELS OTT THROUGH MOBILE, PC, URBAN CULTURE LOVERS TABLET, SMART TV, APPLE TV, EXTENDED: PEOPLE OF URBAN LIVE TRACE RADIOS IOS AND ANDROID AFRICAN DESCENT AND SERIES, MOVIES, TV SHOWS, PASSIONATE OF URBAN ON SELECTED MOBILE AND CULTURE MUSIC & DOCUMENTARIES, LIFESTYLE, PAY TV OPERATORS ENTERTAINMENT ANIMATION, MUSIC ORIGINAL/EXCLUSIVE PRODUCTION, AND CURATION WWW.TRACEPLAY.TV LANGUAGES ENGLISH FRENCH 04 — DIGITAL

THE TRACE RADIO APP GATHERS IN ONE SPOT ALL TRACE FM RADIOS, NEWS AND GOSSIPS RELATED TO URBAN CELEBRITIES

CONTENT DISTRIBUTION AUDIENCE 7 TRACE FM RADIOS AVAILABLE WORLDWIDE: 15-49 Y/O URBAN WE LOVE MARTINIQUE, GUADELOUPE, OTT THROUGH MOBILE, IOS & ANDROID MUSIC LOVERS FRENCH GUIANA, IVORY COAST, GLOBAL FOOTPRINT WITH A PRIORITY ON URBAN REUNION ISLAND, HAITI COUNTRIES WITH EXISTING TRACE FM MUSIC LATEST NEWS & GOSSIPS RADIO STATIONS ALARM CLOCK TO WAKE UP TO MUSIC POSSIBILITY TO PARTICIPATE IN CONTESTS 05 — EVENTS

WE START THE PARTY. WE MAKE TASTE. 38 WE CONTAIN MULTITUDES. #1 PARTNER OF AFRO-URBAN MUSIC EVENTS

TRACE offers a variety of innovative services including music events and talent search competition to create comprehensive content experiences that connect TRACE 05. with its audiences. TRACE is building a community for those who 39 see their “niche” afro-urban content not as a passing interest, but as a core component of who they are and how they define themselves. EVENTS TRACE makes sure that its fans and super fans constantly engage with TRACE products and services on a daily basis.

400 EVENTS WORLDWIDE 05 — EVENTS

TRACE Live is a unique music immersive artists and friends Wyclef Jean & Friends EXCLUSIVE experience featuring live A-list artists thus offered a unique moment of convivia- shows and broadcast worldwide in 360° lity, generosity and intimacy to over 400 LIVE EXPERIENCE and Virtual Reality. privileged attendees and millions of fans around the world. They all enjoyed a live WORLDWIDE The first edition held in Paris with Hip- experience with exclusive versions of his hop legend Wyclef Jean joined by multiple greatest hits and never seen before duets. 05 — EVENTS

KERI HILSON AKON WYCLEF JEAN JUDGE JUDGE JUDGE 41

TRACE Music Star is a musical talent dio or video performance on a dedicated OVER 330 000 search competition, with the goal of dis- TRACE digital platform. The best entries covering the greatest singing talent. are selected for final TV performances. CANDIDATES AND The training for the grand finale is filmed The four seasons of the competition at- and broadcast as a reality TV-show on AN ENGAGEMENT tracted over 700 000 competitors, ma- TRACE channels and social pages. Win- king TRACE Music Star one of the largest ners receive cash prizes, record deals, OF MORE THAN singing competition in the world. TRACE global promotion and mentoring/recor- Music Star breaks the barriers of the tra- ding experience with A-List artists. 50M PEOPLE. ditional physical castings. Contestants enter the competition by uploading an au- 05 — EVENTS

42 05 — EVENTS

The TRACE Awards celebrate Hip-hop OVER 600 000 legends and hottest sensations of the VOTES AND urban music scene. With over 150 artists on stage, exclusive sketches, the shows AROUND features the latest hits but also original 30 ARTISTS versions of Hip-hop classics. PERFORMING 05 — EVENTS

AFROPUNK OTHER EVENTS & JOHANNESBURG MERCEDES-BENZ FASHION WEEK PARTNERSHIPS

SAMUEL ETO’O & DIDIER DROGBA’S FOUNDATION GALA Each year TRACE partners with more than 400 concerts and parties world- WORLD CREOLE MUSIC FESTIVAL wide, putting millions of fans in touch CAN with TRACE brand and its partners. FESPAM JUSTE DEBOUT HIP HOP LOVES SOUL

BORDEAUX CARNIVAL 44 THE VERY FIRST ZUMBA CRUISE FÊTE DE LA MUSIQUE TRACE GOSPEL SESSIONS FEMUA

BLACK FASHION WEEK COMING SOON Using the same digital interface as PEACE ONE DAY TRACE Music Star, Face Of TRACE is a competition format to look for the STROMAE AFRICAN TOUR beautiful and smart young lady who will become the new ambassadress of NUIT TROPICALE the TRACE brand worldwide. ... 05. OTHER ACTIVITIES

WE TAKE CHANCES. 45 WE DEFY ODDS. WE EXPERIMENT. 06 — OTHER ACTIVITIES

SERGE IBAKA, FASHION KILLA SALOMON KALOU 2017 2017

THE YEAR OF DJ KHALED PAPA WEMBA 46 2017 2017

Through a global network of journalists, TRACE Content Distribution (TCD) is a editors and producers, TRACE creates content distribution arm of TRACE that exclusive content that caters to the mul- monetizes afro-urban content. Its cata- ticultural audience needs for afro-urban logue offers rich and diversified programs entertainment, music, sports, culture, — produced or acquired, originating from fashion and art. Each year, TRACE invests the US, Brazil, Africa and the Caribbean. several million dollars to produce and ORIGINAL AND commission over 300 fresh HD hours of exclusive original urban entertainment EXCLUSIVE CONTENTS content focused on series, documenta- ARE KEY DIMENSIONS OF ries, TV shows and concerts. THESE PROGRAMS ARE AVAILABLE TRACE’S IDENTITY FOR SYNDICATION. 06 — OTHER ACTIVITIES

RE-INTRODUCING TRACE MAGAZINE THE FASHION AND URBAN CULTURAL 47 EXPERIENCE

FOR TODAY’S Founded in 1996, TRACE magazine was Aoki, Iman and Tyra Banks, the actresses Relaunching in 2017 with its new editor in considered as the Urban Vogue, bringing Thandie Newton and Rosario Dawson, chief, Moana Luu, TRACE Magazine will MULTI-ETHNIC a disruptive take to fashion and afro-ur- the boxer Mike Tyson, and the musicians combine the elegance of the print with the ban culture. Diddy, Common, IAM, DMX, Ciara, Erykah innovation of digital through a collector Badu, Kelis, Lauryn Hill, Missy Elliott, Foxy issue celebrating the women empower- YOUTH. Over the years TRACE magazine fea- Brown, Omega Sirius Moon, Gwen Ste- ment in the entertainment industry “Black tured iconic figures such as First Lady fani, Notorious BIG, Sean Paul, Rihanna, Girls Rule”. Michelle Obama, A-list celebrities inclu- Mary J. Blige, Lenny Kravitz, Alicia Keys, ding models Naomi Campbell, Devon Mariah Carey, Sisqo, Eve and Snoop Dogg. 06 — OTHER ACTIVITIES

48 06 — OTHER ACTIVITIES

SINCE ITS CREATION, THE TRACE MOBILE SERVICE HAS ATTRACTED MORE THAN 4 MILLION SUBSCRIBERS TO ITS UNIQUE SERVICES OFFERING THEM AN EXCLUSIVE MOBILE EXPERIENCE. 49

Depending on the market specificities TRACE LICENSES ITS and the deals with the operators, TRACE BRAND AND CONTENT Mobile offer gives its subscribers an TO LEADING MOBILE exclusive mobile experience. OPERATORS TO BUILD MUSIC STREAMING SERVICE FREE ACCESS TO FACEBOOK EXCLUSIVE MOBILE OR WHATSAPP CHAT SERVICES SERVICES DEDICATED TO LATEST NEWS FROM YOUTH SEGMENT THE URBAN CELEBS EXCLUSIVE VIP BENEFITS ... OUR FEED IS A GLOBAL DRUMBEAT. 50 WE ARE TRACE. 51

[email protected] www.trace.company