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Tv | Radios | Digital | Events | Studios | Mobile | Magazine 2 01 TV | RADIOS | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE 2 01. CORPORATE 04 04. DIGITAL 32 02. TV NETWORKS 12 05. EVENTS 38 3 03. RADIOS 28 06. OTHER ACTIVITIES 45 01 — CORPORATE WE ARE TRI- CONTINENTAL. WE ARE FROM BROOKLYN, LONDON, LAGOS, 4 KINGSTON. WE ARE GLOBAL BY NATURE. #1 GLOBAL BRAND OF AFRO URBAN MUSIC & ENTERTAINMENT TRACE offers the most engaging, innova- tive, disruptive, edgy, chic and narrative driven brand and digital content related to 01. afro-urban entertainment. 5 TRACE owns and operates 22 paid TV channels, 7 FM radio stations, over 30 digital and mobile services, and develops content production and syndication acti- CORPORATE vities reaching 60 million paid subscribers and 200 million viewers, listeners and mobile users in 200 countries. TRACE is already the leading youth media brand in Sub-Saharan Africa and the signature afro-urban media brand in France, the Ca- ribbean and the Indian Ocean. 01 — CORPORATE OLIVIER LAOUCHEZ CO-FOUNDER, ENTERTAIN, CHAIRMAN & CEO, EMPOWER TRACE GROUP & ENGAGE. 6 Launched in 2003, following the acquisition of the eponym print magazine published in New York, TRACE has built a leading brand and media group dedicated to afro-urban music and entertainment. TRACE engages with a global community for those who see their afro-urban culture not as a passing interest but as a core component of who they are and how they define themselves. My mission is to make sure that our fans constantly — if not reflexively — engage with TRACE multi-platform networks on a daily basis and enjoy a premium user experience. 01 — CORPORATE PERFORMANCES 60 M 200 200 M PAY TV COUNTRIES AUDIENCE OF SUBSCRIBERS MULTICULTURAL MILLENNIALS 11 12 33 7 LANGUAGES TV FORMATS RADIOS AVAILABLE ON AVAILABLE ON 7 FM AND TV CHANNELS 22 DIFFERENT FEEDS 26 DIGITAL 330 K 6.5 M+ 1.2 M ENTRIES IN FANS ON SUBSCRIBERS TO TRACE MUSIC STAR SOCIAL MEDIA TRACE MOBILE COMPETITION SERVICE IN SOUTH AFRICA 01 — CORPORATE TRACE has designed a comprehensive ACTIVITIES 360° branded media to engage with its audience, anytime, anywhere, on any & BRANDS / GROUP BRAND device. 8 PAY TV NETWORKS SOON SOON SOON EVENTS MOBILE RADIOS 01 — CORPORATE DIGITAL / PRODUCTION APPLICATIONS MAGAZINE DISTRIBUTION 9 01 — CORPORATE CORPORATE FOOTPRINT TRACE IS PRESENT LOCALLY IN: CAMEROON CONGO DRC FRANCE FRENCH GUIANA GABON GHANA GUADELOUPE HONG KONG IVORY COAST KENYA MARTINIQUE MAURITIUS NIGERIA REUNION ISLAND 10 SENEGAL SINGAPOUR SOUTH AFRICA UK USA ... STAFF SHAREHOLDERS The TRACE team consists of over 150 TRACE is 25% owned by its co-founder, professionals from 40 different coun- chairman and CEO, Olivier Laouchez tries with unique skills and expertise. and by TRACE senior management and 75% owned by Modern Times Group, a leading digital entertainment company. 01 — CORPORATE MISSIONS & VALUES TRACE LEGACY PROVIDES A UNIQUE STREET CREDIBILITY. URBAN OUR DNA IS ROOTED IN THE PASSIONATE POWERFUL, GLOBAL URBAN CULTURE THAT IS DRIVING RESPECTFUL MULTICULTURAL YOUTH CHIC TRENDS. COOL MOANA LUU DISRUPTIVE CHIEF CREATIVE & MARKETING OFFICER, TRACE GROUP COMMITTED 11 ENTERTAINING VANGUARD ASPIRATIONAL CORPORATE SOCIAL RESPONSIBILITY: With our distinctive TRACE touch, we TRACE’s community is cool, passionate, TRACE has launched the TRACE Founda- speak to our audience about topics they and bright. It’s our driving force and our tion for Youth Success as its CSR initiative love: music, fashion, sport, television, mission to give them a voice, allowing to support multicultural talents that have cinema, art, design and so much more. them to express themselves. Our goal is difficulties in accessing funding, exposure TRACE developed an innovative suite to highlight emerging talents and to help and distribution for their audiovisual/digi- of digital networks and services to help them create their own urban legacy. tal work. The talents — identified by the content creators engage with their au- TRACE Foundation — benefit from long dience and monetize their products. term support from TRACE. 02 — TV NETWORKS WE ARE A LEGION. OUR NATION KNOWS NO 12 BORDERS. OUR TRUE NATION IS THE DIASPORA. 22 TV FEEDS IN 9 LANGUAGES TRACE has created 10 music TV formats with 22 localized versions and 2 entertainment channels: one dedicated to global afro-ur- 02.TV ban culture and one specialized in the lives of sports celebrities. The 13 diversity of TRACE TV feeds cater to the needs of TRACE’s audience in search of a global view on urban culture as well as localized NETWORKS content. Each year, TRACE TV channels receive multiple awards all over the world. 60 MILLION PAY TV SUBSCRIBERS 02 — TV NETWORKS DISTRIBUTION PARTNERS TRACE TV channels are distributed in 160 countries via 220 carriage deals with leading cable, satellite, DSL, mobile and OTT operators. 14 AMERICA EUROPE, MIDDLE EAST AND AFRICA ASIA-PACIFIC TRACE TV networks are avaiblabe on ANIK F3 ASTRA 1G EUTELSAT 16A SES4 ABS 2 EUTELSAT 117 ASTRA 1N EUTELSAT 36B SES5 INTELSAT 18 28 satellites. INTELSAT 21 EUTELSAT 5WA HISPASAT 1C/E THOR 5 INTELSAT 19 INTELSAT 903 EUTELSAT 7A HOT BIRD 13C TURKSAT 3A INTELSAT 504 SKY MEXICO 1 EUTELSAT 8 WB INTELSAT 20 TURKSAT 4A NSS9 EUTELSAT 9A NILESAT 201 SES 7 TELSTAR 18 02 — TV NETWORKS LINEAR TV NETWORKS #1 URBAN #1 TROPICAL #1 AFRICAN #1 AFRO-LUSOPHONE MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL 15 #1 NIGERIAN & GHANAIAN #1 EAST AFRICAN #1 GOSPEL #1 SPORT CELEBRITY MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL CHANNEL SOON SOON SOON #1 AFRO-URBAN #1 CONGOLESE #1 INDIAN OCEAN #1 HIP-HOP CULTURE CHANNEL MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL 02 — TV NETWORKS BEYONCÉ 16 LAUNCHED IN 2003 / #1 MUSIC CHANNEL IN 60 COUNTRIES / AUDIENCE LANGUAGES 3.2M FANS ON SOCIAL MEDIA / BROADCAST IN 150 COUNTRIES CORE: HIP-HOP ENGLISH WE LOVE AND R&B FANS / FRENCH EXTENDED: 15-34 Y/O TRACE Urban is the #1 Hip-hop, R&B URBAN and Rhythmic Top 40 music channel. It showcases the best videos from AWARDS these three music genres as well as BROADCAST MUSIC interviews, shows and documentaries 2010 to 2017 › GENERATION NEXT AWARD 24/7 / 16:9 / HD & SD for Coolest TV Channel and Coolest Music related to urban artists and culture. TRACEPLAY Channel in South Africa. 2012 › EFFIE AWARD for Most Efficient Advert. 5 DIFFERENT LOCALIZED WWW.TRACEURBAN.TV FEEDS: FRANCE, SOUTHERN 2012 › WEBBY AWARD for Best Viral Video. AFRICA, FRENCH-SPEAKING 2009 › GENERATION NEXT AWARD AFRICA, FRENCH OVERSEAS for Coolest Music Channel in South Africa. TERRITORIES, REST OF THE 2008 › HOT BIRD AWARD WORLD for Best Music Channel in Europe. 02 — TV NETWORKS PERLE LAMA 17 LAUNCHED IN 2009 / 6M VIEWERS IN THE WORLD / AUDIENCE LANGUAGES BROADCAST IN 31 COUNTRIES CORE: TROPICAL FRENCH MUSIC LOVERS / SPANISH WE LOVE TRACE Tropical is the #1 music channel EXTENDED: 15-49 Y/O ENGLISH-BASED CREOLE exclusively dedicated to tropical music. TROPICAL It features the best videos from Latin America, the Caribbean and Indian Ocean in various music genres MUSIC (Salsa, Reggae, Reggaeton, Merengue, BROADCAST AWARDS Bachata, Zouk, Zumba, Soca, Maloya, 24/7 / 16:9 / HD & SD 2009 › HOT BIRD AWARD Sega…). TRACE Tropical also broadcasts TRACEPLAY for Best Music Channel in Europe. WWW.TRACETROPICAL.TV concerts and documentaries on tropical music and cultures. 02 — TV NETWORKS WIZKID 18 LAUNCHED IN 2011 / #1 MUSIC CHANNEL IN FRENCH-SPEAKING AUDIENCE LANGUAGES AFRICA / LEADING MUSIC CHANNEL CORE: AFRICAN ENGLISH IN ENGLISH SPEAKING AFRICA / / FRENCH WE LOVE / MUSIC LOVERS OVER 20.6M VIEWERS WORLWIDE EXTENDED: 15-49 Y/O VERNACULAR AFRICAN BROADCAST IN 56 COUNTRIES TRACE Africa is the #1 music channel dedicated to African music. It is the voice of the African BROADCAST MUSIC artists with the best music videos from all the 24/7 / 16:9 / HD & SD beloved African music genres : Afro-pop, Coupé TRACEPLAY Décalé, Kwaito House, Afro-trap, Makossa, 2 DIFFERENT LOCALIZED WWW.TRACEAFRICA.TV N’dombolo,… TRACE Africa focuses on African FEEDS: FRANCE AND music and culture by showcasing concerts and FRENCH-SPEAKING AFRICA, features related to the best African artists. ENGLISH-SPEAKING AFRICA. 02 — TV NETWORKS PEROLA 19 LAUNCHED IN 2014 / #1 MUSIC CHANNEL IN ANGOLA AUDIENCE AND MOZAMBIQUE / 200M CORE: PORTUGUESE-SPEAKING PORTUGUESE-SPEAKING PEOPLE URBAN MUSIC LOVERS / A PAIXÃO IN THE WORLD / BROADCAST IN EXTENDED: 20-49 Y/O 6 COUNTRIES DA MÙSICA* “A Paixão Da Música” means “the passion for music” in Portuguese. And that’s what TRACE BROADCAST * THE PASSION Toca is all about: the best urban music videos / / / FOR MUSIC and content from Angola, Mozambique, Guinea 24/7 16:9 SD TRACEPLAY Bissau, Brazil and Cabo Verde. TRACE Toca spans all the music genres from these countries WWW.TRACETOCA.TV including Kizomba, Kuduro, Zouk, Cabo Love, LANGUAGE Semba, Samba, Afro-house, Afro-pop... PORTUGUESE FRENCH-BASED CREOLE 02 — TV NETWORKS DAVIDO 20 LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE LANGUAGES TRACE Naija is the only channel dedicated CORE: NIGERIAN AND ENGLISH WE LOVE to Nigerian and Ghanaian music. Artists GHANAIAN MUSIC FANS / VERNACULAR from this region are taking the world by EXTENDED: 15-34 Y/O FANS storm and TRACE Naija reflects this reality. OF WEST AFRICAN MUSIC, AFROBEATS ARTISTS AND CULTURE It showcases the best music videos of Afro- pop, Afro-beat, Afro Hip-hop, Hip-hop, R&B, Ragga and Dancehall, as well as concerts WWW.TRACENAIJA.TV and other shows related to Nigerian and BROADCAST Ghanaian artists and culture. 24/7 / 16:9 / SD TRACEPLAY 02 — TV NETWORKS SAUTI SOL 21 LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE LANGUAGES "Twapenda mziki chem chem” means CORE: 15-49 Y/O EAST ENGLISH TWAPENDA “We love hot and steamy music”. AFRICAN MUSIC SWAHILI TRACE Mziki is true to that motto and FANS / EXTENDED: offers the hottest videos from the best 150 MILLION PEOPLE MZIKI CHEM East-african artists.
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