The Job Space The place to look for the jobs that count C NTENTASIA See page 5

www.contentasia.tv Issue 110: December 20, 2010-January 16, 2011

what’sinside Summit wraps on high note for 2011 Viewing up, budgets coming together, new services taking off across Asia, original production progress... This year’s second ContentAsia At the same time, speakers atiger’seyes Summit wrapped with a few clear throughout the day highlighted sentiments. And perhaps none the timeless power of storytelling. What’s really going on were clearer than the long life still “You don’t buy a smart phone out there... left in linear television in Asia and to use the phone,” Rob Gilby, the increasing focus on upping Disney Media Distribution’s Asia Fox’s Joon Lee packed Active year-end for Celestial relevance for local audiences. Pacific senior vice president and the most punch at the Celestial Pictures closes 2010 on Layered on top of that reality managing director, said, adding: Disney Media Distribution an active note, with cameras were the digital services that are “You buy a smart phone to use Superhero party that closed rolling on its first feature and expanding traditional media con- the services and take a look at this year’s ContentAsia Sum- deals that give the studio’s sumption, and rethinking – or not the content”. mit. Of all the people who channels access to some of – traditional rights arrangements. 2011 is looking good with, punched the bag, Lee scored the hottest upcoming titles, in- Delegates also heard about the among other things, the biggest highest. Those who were there cluding the Asia remake of Hol- ongoing challenge of monetising formats ever being planned in say Lee used both hands, lywood’s What Women Want, new distribution platforms, al- India and China, the formats giving him double power. We starring Andy Lau and Gong Li. though knowledge of what peo- panel heard. liked him before for thinking See page 3 ple will pay for is growing, and the Media companies with strong out of the box. Now we like radical changes heralded by the syndication units, such as Com- him more. Eyewitness accounts Who said what about... smartphone revolution. More on page 12 are that a Malaysian women’s What Asia is watching these team from -TV powerhouse days, distributing content, Media Prima did pretty well, localisation, value, measuring putting all other women to new habits and rights, among Finale fever hits shame. Go Girls! other things. See page 4 Media bosses expect formats year in 2011 Two huge questions The latest seasons of blockbuster remain unanswered as ’s Trans gears up prime-time regional formats, The Asia’s media industry Trans TV is stepping into the in- Amazing Race Asia season four brings out the sparkly stuff for ternational spotlight in 2011 with, and The Biggest Loser Asia sea- the holiday season. among other things, an inter- son two, wrapped this month, The first is the date of the Big national channel and a higher with finale parties that, among Reveal on Singapore’s new focus on syndication sales. other things, celebrated the on- cross-carriage regulations and See page 5 going popularity of reality shows how, actually, it’s all going to in the region. work. Some are hoping we get People & Parties Ratings released so far show to know before the end of the Singapore was party central that The Biggest Loser Asia finale year. Either way, there’s still not this month as Asia’s media was Diva Universal’s number one a programmer we can find in industry gathered for the big- Tuesday prime-time show across favour of the new rules. gest regional week of the year. all key satellite and cable TV The second question is the Here’s who was at... demographics in . This shape in Asia of the merged • ContentAsia’s second an- covered all viewers 4+, males 4+, Comcast NBC Universal entity. nual ContentAsia Summit females 4+ as well as women 15- And no, the exec search for • Disney Media Distribution’s Raj Vivegananoam, winner of The 44 and adults 25-54 (source: AGB an Asia channels vice presi- Super Hero cocktail at the Biggest Loser Asia season two Nielsen media research) dent that everyone is asking ContentAsia Summit The finale was number one in its other places, China, where Fre- us about is probably part of • The Mix, the first joint gathering slot among all English-language mantleMedia Asia has sold Hole the ‘business as usual’ stand of informal industry get-togethers pay-TV channels among women in the Wall to state broadcaster and not a secret signal about – Singapore’s Media Nite and aged 15-44, and the second China Central Television (CCTV) things to come. Insiders say Hong Kong’s Media Mingle. highest rated show for the night. for its flagship CCTV1 channel. they honestly don’t know yet, Ratings for the rest of the region The show, which has been and even if the announce- PLUS and for The Amazing Race Asia on air for more than a month, ment does come before year have not yet been released. has become the number one end, it will be at least mid-2011 • Things 2 know... snippets 2011 is shaping up to be a entertainment show in China before it’s all sorted out. from the TV world around us bumper formats year in, among More on page 11

01 Happy Holidays!

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ContentAsia Issue 110: December 20, 2010-January 16, 2011 02 December 20, 2010-January 16, 2011 things2know Camera’s roll on Celestial’s Kingdom Film kicks off plans to produce three to five features a year, Pollack says France 24 heads to India French platform France 24 Filming began this month in has been granted its Indian Shanghai on Celestial Pictures’ broadcast licence. Distribu- multi-million dollar martial arts tion talks are already under epic My Kingdom. The film is way, Philippe Rouxel, France scheduled for release in the 24’s vice president worldwide second half of 2011. distribution, said. “The op- My Kingdom kicks off Celes- portunities offered by India tial’s plans to produce three to are incredible and we look five features a year, says chief forward to being able to executive Ross Pollack. deploy all our efforts there,” My Kingdom, directed by he added. Gao Xiaosong, is the tale of two brothers’ quest for fame, love Colors comes to Singapore and revenge, set against the Singapore pay-TV platform Shanghai opera stage during StarHub is adding Hindi gen- its 1920’s heyday. The film stars eral entertainment channel Wu Chun (14 Blades), Barbie Hsu Colors to its line up on 31 (Reign of Assassins), and pop December, along with Japa- sensation Han Geng in his fea- Taiwanese actress Barbie Hsu stars in My Kingdom nese public broadcaster ture film debut. NHK’s NHK World internation- Celestial is co-producing My al service. Colors joins India’s Kingdom with Chinese studio deal with Distribution Workshop. media platform for the first time. top channels, including Star Skyland Films (Beijing) Company The strategic licensing agree- The first and exclusive multi- Plus and Sony Entertainment and production company DW ment with digital entertainment year pay-TV licensing agreement Television, on the Singapore Films. Celestial has all rights outside company Creative Technol- with Distribution Workshop covers platform. The channel will China. Skyland will handle sales ogy involves distributing 668 Shaw the new 3-D martial arts extrava- be offered free until mid- and marketing in China. Brothers films and 500 hours of ganza, Flying Swords of Dragon January, and priced at S$8 a In addition to feature films, the Celestial’s original TV dramas on Gate (working title), by iconic month after that. NHK World Malaysian-owned studio and portable devices in Singapore. director Tsui Hark and starring joins StarHub’s complimen- channels operator has launched The agreement gives Creative Jet Li and Zhou Xun. The deal tary bouquet. drama production in China, and non-exclusive digital download also gives Celestial access to the is looking at modernising the rights and internet download- Chinese remake of hit Hollywood Now tracks K-pop Shaw Brothers’ library “in a way to-own rights to a slate of films, movie, What Women Want, star- Hong Kong’s Now TV has makes it even more relevant for including The One-Armed Swords- ring Andy Lau and Gong Li. added Korean pop chan- younger audiences, whether man, Come Drink with Me, The films will air on Celestial’s nel KMTV to its pay-TV line that’s through video games and Vengeance and The Heroic Ones. flagship chan- up. The channel, featuring other media,” Pollack said during Drama titles include Empress Feng nel in Singapore, Malaysia, icons such as Wonder Girls, the second ContentAsia Summit of the Northern Wei Dynasty, Silent Brunei and Indonesia. The agree- costs HK$25/US$3 a month. in Singapore earlier this month. Tears and Let’s Dance. ment includes pay-per-view and The channel is offered in The movie also tops a fortnight Celestial said the Creative ar- VOD rights. Earlier this year, Ce- Korean with traditional of Celestial announcements, rangement made available a lestial signed output deals with Chinese subtitles. including a digital deal for Singa- significant number of titles for full- Media Asia Distribution and with pore and a four-country output length download via a portable Emperor Motion Pictures.

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d ...with ContentAsia Insider, delivered electronically to you wherever you are Subscription includes fully searchable online news and features database email [email protected] or call +65 6846 5988 for subscription information C NTENTASIA

03 December 20, 2010-January 16, 2011

Who said what about... big picture strategies and thinking in Asia*

“We have not seen a major Viewership in Singapore shift from linear television to is mainly linear… We’ve digital online… our customers seen growth in some of the are watching linear channels, areas like karaoke, which is vernacular channels, pre- an interactive service. We’ve seen more demand for high mium content such as sports, definition…But still it is the linear movies, drama.” delivery that is the bulk of the Rohana Rozhan, Chief Executive Officer, viewership.”

“It’s much easier to distribute pro- Neil Montefiore, Chief Executive Officer, StarHub gramming, distribute channels if you understand how you’re sup- “The fundamental way that the porting a partner generating rev- industry values rights and splits enue… So having a [channels and rights and the model for assess- programme licensing] portfolio ing rights, at a very core level together means we’re able to of- is something that will change fer more ways to reach consumers and to create value for partners.” over time.” Christine Fellowes, Managing Director, Comcast Rob Gilby, Senior Vice President and Managing International Media Group Director, Disney Media Distribution, Asia Pacific “There will never be enough Ultimately much localisation. That’s the honest truth… the challenge for the of the value of the non-local broadcasters is re- business is in linear ally to stay true to what it is that TV, and both licen- they deliver to the audience, sors and the broadcasters which isn’t localisation. I don’t are working hard to protect think you can beat the local that value.” networks at their own game…”

Todd Miller, Executive Vice President, Networks, Asia Raymund Miranda, Managing Director, Asia Pacific, Pacific, Sony Pictures Television Universal Networks International

“We’re producing Chi- What we are not monitoring is the lifestyle habits or new habits formed by the individu- nese movies, we’re als within the household. And I think that’s the producing Chinese TV dangerous thing… we’re not monitoring trends dramas, we have Chi- simply because we don’t have the statistics nese channels, and so while we on hand. What we have to quickly do now is to say it’s niche in Asia, it certainly move back and see what it is that we should be represents a huge percentage measuring and how we measure this.” of the population.” Rohana Rozhan, Chief Executive Officer, Astro Ross Pollack, Chief Executive Officer, Celestial Pictures “A lot of focus is on the first window, and “Rights across all content is very important to that’s very important…but there’s a lot us. What we also want to see is more Asian of value further down the chain as well. influenced content and adaptation of content That’s where the slicing of rights needs to that is more suitable for our market. Chinese be a partnership on how to create that content is very important here, so is Korean value. There’s so much opportunity to cre- content. So we want to see more Asian influ- ate new ways for consumers to enjoy the ence in the content and that is happening. content.” That’s the key for our audience. Differentiators.” Rob Gilby, Senior Vice President and Managing Director, Neil Montefiore, Chief Executive Officer, StarHub Disney Media Distribution, Asia Pacific

* More of who said what at the ContentAsia Summit in upcoming issues of ContentAsia. 04 December 20, 2010-January 16, 2011

Trans mega-show for 9th anniversary Indonesian station thinks big for 2011 theJC NbTspaceENTASIA the place to look for the jobs that matter

Director, Strategy & Business Development, Asia Pacific

A&E Television Networks, LLC (AETN) is an award-winning, global media content company offering consumers a di- verse communications environment ranging from television networks to websites, to home videos/DVDs, to gaming and educational software.

Trans TV’s 9th anniversary celebrations in Jakarta this month The position is based in Singapore and reports to the Managing Director, Asia Pacific. The ideal candidate will be part strategist, Indonesian free-TV broadcaster tion, Indonesia Talent Search, planner, dealmaker, and general corporate athlete. Mandarin Trans is stepping into the inter- which had an average viewer- or other Asian language capability is highly preferred. national spotlight in 2011 with, ship of 2.3 million. among other things, its first inter- The only acquired format at RESPONSIBILITIES The role covers responsibility for Asia Pa- national channel and a higher the moment is Sony Pictures’ cific’s growth strategy and execution in branded channel focus on syndication sales. The Gong Show, which has been distribution, advertising sales, program syndication and digital The latest ambitions come as running in a Monday prime time distribution. Responsibilities include strategy development, the group celebrated the 9th 7pm slot. After a five-year run, management of existing JVs, expand digital distribution of anniversary of its flagship chan- the format is being revamped AETN programming and brands, M&A activity, regional and nel Trans TV in December. and will be relaunched in Janu- global ad sales Initiatives, operational initiatives. In Asia’s most vibrant free-TV ary 2011. space, Trans TV ran third to RCTI The Trans Group plans to ex- PERSONAL CHARACTERISTICS Proven strategist, ability and and SCTV for most of 2010. Share ploit this library more aggressively gravitas to represent the company at a senior level, and to of adex this year was between outside of Indonesia in 2011. ‘own’ and lead deals from strategy and deal identification, 15% and 20%. Among the shows that are sell- through commercial negotiations to completion and opera- Sister channel Trans7 was sixth ing best around the region are tional implementation of 14 free-TV channels in the cooking show A la Chef. • Experienced, versatile leader with strong interpersonal skills; country, and was level with Indo- Trans buys movies such as Iron enthusiastic, high-energy, team player with ability to motivate siar for the first nine months of this Man and James Bond: Quantum colleagues. year, according to The Nielsen of Solace. Studio partners are • Able to lead, manage and collaborate across diverse busi- Company data. Sony Pictures, Universal, Warner ness functions. Trans is perhaps strongest in Bros, and Paramount. • Good organisational awareness variety and entertainment and The network has also acquired • Strong strategic, analytical, negotiation, communication makes most of its programming Korean shows such as Meteor and project management skills (under pressure) in-house. One of the top shows Garden and Thank God You • Highly self-motivated, goal-oriented person with patience this year was in-house produc- Are Here. and will to build a new revenue streams from “scratch”; col- laborative change agent who can impact internal, external SK Telecom rolls out b2b content sales platform stakeholders • Track record of developing and selling new ideas that have Korean communications’ giant The platform carries about led to material growth SK Telecom has added a TV 55,000 titles, many from a • Demonstrated ability to be effective in developing and build- programme trading platform strategic partnership with the ing relationships with distribution clients and dealmakers to its growing repertoire of con- three-year-old Berlin-based • Problem solving: Must be able to solve complex financial, nected services. Mediapeers, and has 800 regis- commercial and strategic problems. The Trade All Content platform tered buyers. launched in November and The platform costs buyers and CONTACT INFORMATION Karis Tse, Partner made its regional industry de- sellers nothing to use. Trade All Mobile: +852 9127-1451, +6017 2230-343 but at the Asia Television Forum Content’s revenue comes from Email: [email protected] or [email protected] (ATF) in Singapore earlier this the 15% commission on sales month. made through the platform.

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ContentAsia Issue 110: December 20, 2010-January 16, 2011 06 December 20, 2010-January 16, 2011

“Look beyond the form you’re in,” Marlowe tells ContentAsia Summit delegates

Television, books, Twitter mys- brainer synergy”, given that the tween seasons one and two. The is why I think the notion of chan- teries... few stories today are series’ main character, Richard story is told in five or six tweets a nels and the notion of commu- complete without the full bag of Castle, is a writer following New day as Castle goes about solving nity aren’t really going away.” tricks to build brand awareness York homicide detective Kate a murder in the Hamptons while Marlowe added that while “the and audience loyalty, Andrew Beckett around to gather mate- on his summer break. technology has democratised the Marlowe, the creator and ex- rial for his new novel. “The great thing about social landscape, that doesn’t mean ecutive producer of U.S. drama The novels mirror the Castle- media is that it has allowed us that everybody is looking to have Castle, told delegates at this Beckett relationship “so if you’re to create a conversation di- a democratic experience where year’s ContentAsia Summit held a fan of the show it’s a brand rectly with our fan base and get everything is niche... average in Singapore earlier this month. extension and enriches your feedback and understand how consumers want media content In addition to insights into creat- experience in that you’re see- they’re reacting to the storytell- pre-approved, so we won’t have ing sustainable characters and ing the same sort of banter and ing,” Marlowe said. to dig through all the dirt to find a stories across multiple seasons, the same of relationship... And Amid all the mental and little nugget of gold.” Marlowe spoke about engaging if you’re not a fan of the show, marketing gymnastics of a con- At the same time, “as storytell- audiences and creating a brand it’s a very good mystery book,” verged media world, Marlowe ers we have to look beyond just and a business beyond television. Marlowe said. stressed that the art and craft of the form we’re in if we’re going “The challenge that everybody The novels as independent storytelling remained constant. to build brand awareness and in this room is facing is significant mysteries were “a way to actu- “There’s a reason why storytell- audience loyalty,” he said. change in distribution models, ally bring in people who might ing is important. It reflects our Marlowe’s signal to noise ratio where the audience is coming not be traditional ABC viewers, culture but also gives a shared theory says the more “noise” and from and how fractured they are, but they’re mystery fans... the cultural experience so if people clutter there is, the more critical it and how we’re going to reach books make them aware of the are watching the same shows, it’s is to create a clear signal. them on the various platforms,” show and helps us build audi- something for them to talk about Launching new seasons of Marlowe told a packed room. ence. So for us, it’s important to – it’s how we forge cultural bonds. longer-running shows is a chal- The Castle team is dealing with look at those other platforms.” But if you have all this noise out lenge every year when so much the challenge by, among other That’s not the end of the cross- there, all this content, there’s no marketing money and attention things, adding printed novels media play. Season three, cur- way for me to filter through it to goes to new shows. – part of what Marlowe calls rently running in the U.S. and in find something that’s meaningful “We have to try and find our “classic media” – and Twitter Asia, takes the TV characters onto to me,” he said. place in that clutter and I think mysteries to the series’ brand. the Hollywood set of the movie “So when I deal with YouTube, that the content creators who The novels, Heat Wave and version of the book which, of it’s only because a friend of mine are pursuing the more entre- Naked Heat, about detective course, grew out of the TV series. has sent me a link and usually it’s preneurial model are the ones Nikki Heat and writer Jameson In addition to a few daily somebody else who sent them who are going to have the Rook, have both spent weeks tweets from Richard Castle, the that link, so that there is a filtra- advantage in the playing field on U.S. best seller lists. Marlowe Twitter mystery angle emerged tion system already in place of and it’s something that I think described the novels as “a no- to keep viewers engaged be- pre-approved content. Which we need to do.”

07 December 20, 2010-January 16, 2011

Who was at... Disney Media Distribution’s Super Hero cocktail @ ContentAsia Summit

From left: Amit Malhotra, Disney Media Distribution (DMD); Avi Himatsinghani, Fox International Channels; Rob Gilby, DMD; Edward Ying, SingTel; Raymund Miranda, Alex Skelton, Universal Networks International; Michael Dick, Fox International Channels

Keiko Bang, Bang Productions; Joon Zaidatulakmar Ismail, Media Prima; Caroline Clugston, Lily Ng, DMD; Rob Gilby, DMD; Wong Yan-jong, Sony Lee, Fox International Channels Andrea Chong, Media Prima Pictures Entertainment Networks Asia

Abit Bidharmasatya, Trans TV; Nafi From left: Krissada Trishnananda, Macie Imperial, ABS-CBN; Joy Olby- Cheah Cheng Imm, Media Prima; Azhari, Trans TV; Ramadhani, Indovision Nichamon Puavilai, Penduean Wat- Tan, Emma Hu, DMD tanachatkanun, BBTV

Ward Platt, Fox International Emilya Ab Rahim, ; Nurul Aini, TV3 Indriena Basarah, FremantleMedia Peter Foo, Juita Viden Channels Asia; Leng Raymundo, ABS-CBN 08 ContentAsia Issue 110: December 20, 2010-January 16, 2011 09 December 20, 2010-January 16, 2011

Who was at... ContentAsia’s second annual ContentAsia Summit, held in Singapore on 7 December.

Matt Ashcroft, MTV Networks Int’l; Mike Mendelsohn, Comcast Int’l Gerald Smith, Arjen van Mierlo, Rakhmad Aji Rokhadi, Erik Ong, Attaphon Na Bangxang, TrueVisions Media Group; Hud Woodle, Scripps Endemol Asia MediaCorp TV Networks Int’l/

Michael McKay, activeTV; Lee Mee Keiko Bang, Bang Productions; Fotini Nisa Sittasrivong, Evelyn Raymundo, Marcel Fenez, Pricewaterhouse- Fung, PIK Film and RED Communica- Paraskakis, FremantleMedia Asia; TrueVisions ABS-CBN Coopers tions James Ross, ITV Studios

Avi Himatsinghani, FIC; Karen Johnston, Universal Networks International; Nadine Keller, Jon Moore, The Deck Delegates at the ContentAsia Ward Platt, Joon Lee, Michael Dick, Fox International Channels Summit in Singapore

Abdul Razak Raju Jayakumar, Michele Schofield, AETN All Asia Chris Keely, Raksha Nanikram, MTV Lynette Ng, Disney; Graham Lean, Amin, Television MediaCorp TV Networks Media Development Asia; Leslie Lee, Airtime Services Disney

Mike Jackson, Ting Wai Ho, Rosanne Lo, AETN All Asia Networks Lilian Tan, Malena Amzah, Masliana Masron, CJ Yong, MEC ITV Studios ContentAsia ContentAsia

010 December 20, 2010-January 16, 2011

The Biggest Loser Asia season two finale The Amazing Race Asia winners Richard Hardin (left) and Richard Herrera (right) with Michael McKay, activeTV and Ricky Ow, SPE Networks Asia SVP/GM From page 1: Finale Fever across all channels and all time slots, FremantleMedia Asia’s chief executive officer, Patrick Schult, told delegates at the ContentAsia Summit in Singa- pore this month. Hole in the Wall is the first foreign format the mainland network had paid for. Schult described the sale as “a real turning point for us” and said that numerous copycat formats Nai, Thailand, first runner up All eyes were on Richard Hardin’s From left: Wendy Lee, Hong Kong, proposal during the finale party... Hilyani Hidranto, Indonesia; Lim Kok on air across China had gone she said . Hon from Malaysia dark overnight once broadcast- ers were made aware that CCTV SPE Networks Asia’s senior vice The China version of Got Talent gion, but that there was cause for had purchased a legitimate ver- president and general manager, was also bigger than any other optimism, particular in China. sion of the format. Ricky Ow, told Summit delegates talent show in China. “There are Endemol Asia’s chief execu- At Universal Networks Interna- during a discussion on funding still small scale shows, but the big tive officer, Arjen van Mierlo, said tional’s Diva channel, the third that different industry segments brands are spending appropriate while funding may not be back season of The Biggest Loser Asia had to learn – and money,” Schult said. to where it used to be, there is being fast-tracked in the wake indeed were learning FremantleMedia Asia was certainly a higher appetite of season two’s success, Universal – to “dance together” had 43 formats on air in in Asia for big budget shows Networks International’s Asia Pa- without stepping on Asia this year, including than there was last year. This cific director of programming and each others toes in shows such as China’s was particularly true for free-TV acquisitions, Karen Johnston, said. funding and produc- Got Talent that were broadcasters in search of tent- Johnston also said she hoped ing successful original fully funded by spon- pole titles. “Everyone is looking to add a second locally pro- content. sors. “The sponsors for the next big thing to push the duced format to the Universal While format rights are saying that if the schedule,” Van Mierlo said. line-up for 2011. “Original pro- holders celebrate suc- broadcasters aren’t A shift towards big-budget duction is important and it’s cesses over the past buying the shows, we programmes was pointed out something that I want to con- year, there is mixed Patrick Schult, Fre- will buy them,” Schult by Julian Curtis, Sony Pictures’ tinue to do,” she said during the opinion on whether mantleMedia Asia said, adding: “The 2wayTraffic sales director, who Summit’s panel on producing budgets have returned money is there but the said broadcasters were finding the and packaging content for audi- to pre-crisis highs. real challenge for these large money, even if was at the expense ences in Asia. FremantleMedia Asia’s Schult scale shows is that talent shows of other parts of the schedule. Sony Pictures Entertainment said budgets had returned to have been around for a while Universal Networks’ Johnston Networks Asia (SPENA) hasn’t where they were in the past and and we have to make them said budgets remained a chal- made any announcements on a that the company was prepar- bigger and better.” lenge, but that all parties, includ- possible season five ofThe Amaz- ing for its biggest productions James Ross, ITV Studios’ regional ing production companies, were ing Race Asia, which put AXN on ever in 2011. This included an director, pointed out that budgets working together on funding so- ratings map in the region. Indian version of The X Factor. still varied widely across the re- lutions earlier on in the process.

011 December 20, 2010-January 16, 2011

Who was at... Singapore and Hong Kong’s informal media gatherings – Singapore Media Nite and Hong Kong’s Media Mingle got together for the first time on the night before C NTENTASIA this year’s ContentAsia Summit.

Editorial Director Janine Stein Assistant Editor Malena Amzah [email protected] Research Assistant Winnie Chen [email protected]

Design James Ross, ITV Studios; Amit Naray- Jeremy Hall-Smith, Persuasive Karen Johnston, Sobia Siddique, Rae Yong an, Disney Media Distribution Networks; Andy Chang, Celestial Universal Networks International Pictures; Claire Seo, NBC Universal [email protected]

Production Assistant CJ Yong [email protected]

Associate Publisher (Americas, Europe) and VP, International Business Development Jonathan Overall, Persuasive Networks; Donovan Castillo-Molmann, CNA; Vanessa Ching, GlobeCast; David Leah Gordon Michele Schofield, AAA Networks Mike, CIMG; Ramez Sheikh, DMD Astley, The Media Alliance [email protected] Sales and Marketing (Asia) Masliana Masron [email protected]

To receive your regular free copy of ContentAsia, please email [email protected]

Published fortnightly by: Pencil Media Pte Ltd Allan Hodges, AETN International; Jeffrey Selamutu, Turner; Brian McDairmant, Su-Mae Khoo, Two Chiefs; 730A Geylang Road Daniel Fung, Celestial Pictures Ryan Shiotani, BBC Worldwide Channels Asia Singapore 389641 Tel: +65 6846-5987 Fax: +65 6742-9683 From page 1: Summit big black hole and praying that expansion beyond single-coun- www.contentasia.tv cast International Media Group, something would come back”. try production. also reported the biggest and Fotini Paraskakis, FremantleMe- More than 200 people attend- best year-end yet, and lively ac- dia Asia’s director of content, ed the annual one-day Summit, What is ContentAsia? tivity going into 2011. pointed out that the local pro- which featured six panel discus- ContentAsia refines today’s Among other things, panelists duction industry had grown very sions, along with an In Conversa- info-deluge into usable, di- talked about the challenges quickly in a short time and that tion session with U.S. series Castle gestible, and reliable intelli- gence about entertainment raising money for high-quality the organisational and training creator and executive producer, content creation, funding, Andrew Marlowe (See page 7). original productions; the solutions gaps created by this rapid ex- financing, licensing, distribu- being sought and implemented pansion were being addressed. The day’s two presentations, tion, and technology across in local markets and regionally; At the same time, Michael from PricewaterhouseCoopers’ the region. ContentAsia’s and the value – or not – being put McKay, activeTV president, said entertainment and media prac- products – including elec- on creativity as an asset. the creative process was under- tice global leader, Marcel Fenez, tronic, print and online pub- Keiko Bang, Bang Productions’ valued in much of Asia, and this and Media Partners Asia director, lications – are tailor-made to founder/president, pointed was holding the industry back. Mike Savage, looked at, among deliver just what you need out that less than a handful of A key part of indie producers’ other things, the changing whenever you want it. hundreds of media funds had business plans was 360-degree nature of media consumption actually invested in content. She multi-platform content, Malay- at home and abroad and the Copyright 2010 Pencil Media said that the production indus- sia’s PIK Film/Red Communica- value of content and who holds Pte Ltd. All Rights Reserved. try had to do a lot more about tions’ MD/partner, Lee Mee it over the next five years. MICA (P) 133/11/2009 drawing investors into the crea- Fung, said. She added that More on the ContentAsia tive process in a way that didn’t demand from regional channels Summit in upcoming issues of involve “writing a cheque into a for original content was driving ContentAsia...

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