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www.contentasia.tv Issue 124: 18-31 July 2011 what’sinside 100% success for new S’pore rule My 360º Life Exclusive deals vanish in face of cross-carriage Romain Oudart, TV5 Monde ’s official efforts to StarHub, although the deal is said ContentAsia’s regular 2011 steer the pay-TV market away to have been done. section asks media execs what from exclusive carriage con- The pressure to up its game downtherabbithole differences the latest gadgets, tracts appears to have been is now on telco SingTel, widely tablets, applications & other 100% successful. believed to have been a driving tech wonders are making to Not a single exclusive carriage force for a new environment. their lives and thoughts. What’s really going on deal has been signed since 12 SingTel added three channels page 10 out there... March 2010 – the date media to its Mio TV line up this month authorities set as the dividing (see p4) but is yet to add any INproduction “Some things have line between old and new car- new mega-players, like FIC. Oth- Scrawl Studios changed about our world... riage regimes. Existing deals ers, such as Discovery and HBO, A who’s who of production We want to weigh all of that on that date are unaffected. remain exclusive to StarHub as houses across Asia Pacific. into our [Australia Network] Channels with new exclusive their agreements pre-date March page 12 tender process,” Australian PM agreements have to offer them 2010. BPL and ESPN Star Sports are Julia Gillard was quoted by The to rival carriers from 1 August exclusive to SingTel Mio. BUYERtalk Sydney Morning Herald as say- this year. The Media Development Au- Sameer Ganapathy, UTV ing on 4 July – only moments This means that, come August, thority’s (MDA) policy director, Asia’s buyers and programers before the News International the phones of Singapore’s two Toh Kai Ling, anticipates that talk about what they’re think- phone-hacking scandal started national carriers look like they’re the benefits of the measure ing, buying and why. to go wide. going to be silent. In theory, that will “unfold over time as more page 14 She was referring to political is, because there’s nothing to content becomes freed up for events in the Middle East and ask for. There’s no telling though re-contracting”. People & Parties Africa – but she may well have how consumers may respond Financial terms of the cross- Dr Oz in China, been speaking about all things to promises of more TV via their carriage arrangements between Disney’s Korea launch Murdoch/News Corp linked. single subscriptions. platforms have not been made page 6 and 7 And, indeed, she might still; on So far, there’s no official word on public. MDA says that there is Friday, Gillard was telling media the result of the Fox International no requirement for a minimum Advertising she would be open to investi- Channels (FIC) post-March-2010 number of consumer requests for Asia “counterbalances” gating News Corp’s practices carriage re-negotiations with a channel to be cross-carried. softening in the U.S. & Europe. in Australia. page 3 Either way, the government’s Malaysia’s Measat for sale? decision to rethink the 10-year PLUS US$236-million tender for the AsiaSat, Eutelsat tipped to be at the negotiating table Australia Network contract has • Asia turns 1 Is Malaysian satellite operator Kong-based AsiaSat. They’re not already been made. • Outdoor gets surf champs Measat for sale? commenting either. The two very fierce bidders • SingTel ups channel count Maybe, although the operator Talk of foreign equity partners are public broadcaster Austral- • CNN delivers big – PAX remains tightlipped on the pos- emerged a year ago (Content ian Broadcasting Corporation • Back-to-back sibility, which re-emerged on Asia Insider, 28 July 2010), when (ABC) and News (in which • Reality to boost Viet tourism Friday in a Bloomberg report. Malaysian billionaire Ananda News Corporation holds a stake • Sports TV Intl August preview The report, quoting unnamed Krishnan took Measat private. At through BSkyB). • What Singapore’s Indian con- sources, mentioned European the time, the company was val- If the phone-hacking scan- tent watchdog really thinks... operator Eutelsat and Hong ued at about US$500 million. More on page 3

01 18-31 July 2011 02 Asia “counterbalances” U.S./Euro softening Asia-Pacific growth at 5.9%, ZenithOptimedia Asia-Pacific advertising spend is year in response to economic expected to grow 5.9% this year, pressures, natural disaster and helping to push global adex lev- political disruption. More robust els back to where they were in growth is forecast to resume in pre-crisis 2008, ZenithOptimedia 2012 and 2013,” the report said. says in its latest figures. Developing markets – every- Between 2010 and 2013, ad- where outside North America, vertising in Asia Pacific is forecast Western Europe and Japan – will to grow by 7% a year – or 10.7% increase their share of the global excluding Japan. ad market from 30.7% in 2010 to Global adex is forecast to 35.1% in 2013. reach US$471 billion this year. At the same time as the inter- The new report says “small” is the fastest-growing medi- softening in the Americas and um (14.2% a year) between 2010 Europe will be counterbalanced and 2013, TV will contribute the by stronger spending in Asia Pa- most new ad dollars at 49%. cific this year. ZenithOptimedia says televi- The upward revision is partly sion is the second fastest growing because the negative advertising medium at 6.2% a year. Televi- fallout of the earthquake in Japan sion ad expenditure is forecast wasn’t as “disruptive” as initially to grow by US$35.4 billion, from feared. Adex in Japan is forecast US$179.6 billion to US$215.0 billion to dip 2.4% this year rather than between 2010 and 2013. earlier expectations of 4.1%. “’s share of the global Forecasts for the rest of the ad market has risen steadily over region are up too, from 10.5% to time and shows no sign of reach- 11.4%, driven by upgrades in Chi- ing a plateau,” ZenithOptimedia na (from 11.7% growth to 13.4%) says. In addition, the amount of and Malaysia (from 10% to 12.3%). time viewers spend watching The worst-hit regions are the Mid- television continues to increase. dle East and North Africa. TV attracted 40.1% of spend in “The ad market continues to 2010, up from 37.3% in 2005, and recover from the 2009 reces- “we forecast it to attract 41.4% sion, but growth has dipped this in 2013”.

Top 10 Ad markets 2010 Top 10 Ad markets 2013 US$ m US$ m USA 151,665 USA 165,469 Japan 46,153 Japan 47,392 China 26,122 China 39,127 Germany 23,791 Germany 25,505 UK 18,086 UK 19,994 Brazil 14,716 Brazil 18,237 France 12,564 France 13,604 Australia 11,414 Australia 13,134 Italy 10,296 Russia 12,756 Canada 9,891 Canada 11,450

Source: ZenithOptimedia

From page 1: Aus Network Network bid it looked like it might dal is linked to the bid, it will be otherwise have won? the most heinous, but it will by no Our bet is that while Murdoch’s means be the first controversy to operations come under heavier plague the process. The tender and heavier scrutiny in the U.K., has been mired in all kinds of alle- the U.S, and now in Australia, gations, including a lack of integ- the Australian government will rity and inappropriate lobbying. leave the regional satellite chan- Will Sky’s links with the Murdoch nel (and its international voice) empire sully (or not) the Australia where it is – under the ABC.

18-31 July 2011 03 18-31 July 2011 s sportsstuff Outdoor picks up exclusive local surf champs Sports Television Int’l on (Asia) has them unprecedented profile. Demand from Asian pay-TV target for August preview signed exclusive partnerships Outdoor Channel will broadcast platforms for local content and New Asia joint-venture sports with the Coca-Cola Indonesian all 16 Coca-Cola ISC Indonesian the rise of Asia’s complementary channel, Sports Television Surfing Championship (ISC) and events (Open, Pro Junior, Junior, “passion” channels ups the ante in International (STI), is on track Asian Surfing Championship Women’s, Masters and Long- the hunt for local properties. for a 1 August preview chan- (ASC) to air surfing competition board divisions) and the seven The surfing announcements nel launch across the region. events across Asia. ASC events held in , come less than a month after The channel is a joint venture The deals make Outdoor the Malaysia, Indonesia and Taiwan MCA signed an exclusive re- between the Singapore/U.S. exclusive regional broadcast during the 2011 season, with more gional deal to air Kiteboard Multi Channels Asia (MCA) partner for both properties, giving events planned for 2012. Tour Asia watersport events. and the Lagardère Group’s IEC in Sports. The partners are looking at a hard launch SingTel ups channel count ahead of cross-carriage deadline in the first quarter of 2012. Mio adds , Setanta and Times Now to linear line-up The new channel will draw on IEC’s library of more than Singapore’s IPTV platform, Mio 3,500 hours of sports program- TV, has upped its channel count ming and special events. by three ahead of the 1 August deadline for mandatory cross- COPA America live on carriage of channels that have Thailand’s BBTV Ch7 an exclusive carriage deal with Thailand’s Broad- any national pay-TV platform. casting & TV Co Ltd’s (BBTV) The three new non-exclusive is broadcasting the channels are rugby channel COPA America 2011 finals live Setanta Sports, Travel Channel on all platforms. BBTV’s exclu- International, and Indian news sive Thai rights to the 43rd edi- channel Times Now. tion covered all 26 matches in Telco SingTel, which operates Buenos Aires until 24 July. BBTV Mio, was a strong supporter of worked with Media Boom – the cross-carriage regulations, one of three cable channels and would be under pressure run by BBTV subsidiary Media to improve its channel offering Travel Channel International’s Trabant Trek Studio Company – to extend as a result. match coverage into the Mio has 300,000 subscribers. Intrepid Journeys, which pre- explores the world’s coastlines multichannel space. StarHub’s pay-TV platform has mieres on 20 July at 9pm (Sin- and people along them. 542,000. gapore). The series follows New Setanta, which is also carried Korea’s PyeongChang hosts SingTel’s digital home boss, Zealand celebs as they “have on SingTel’s pay-TV rival StarHub, 2018 Winter Olympics Goh Seow Eng, said the telco’s their five-star suite keys prised is part of Mio’s sports pack. The 2018 Winter Olympics aim “is not to acquire content from their hands” and are given Setanta is promising more than will be held in the South Ko- randomly but carefully curate a a backpack. Participants include 500 exclusive rugby matches a rean city of PyeongChang. suite of complimentary channels Masterchef New Zealand judge year, including every match of PyeongChang, which has bid and on-demand programmes Simon Gault. the Tri Nations, the Six Nations, and lost twice before, won in to give time-strapped individu- This month’s schedule also and live Rugby League. the first round of International als the specific information and includes People of the Sea (Mon- Subscription to Travel Channel Olympic Committee (IOC) entertainment they need.” days, 8pm) and Trabant Trek, in costs S$5.35/US$4.28 a month voting in South Africa earlier The Mio deal is the U.K.-based which nine travellers squeeze with discounts for 12-month this month, against Munich Travel Channel International’s into the iconic East German contracts. Times Now costs and Annecy. first carriage agreement in the Trabant and drive more than S$6.42/US$5 a month or S$5.35/ region. 17,000 miles from Hungary to US$4.28 a month on a 12-month Travel’s launch line up includes Cambodia. People of the Sea basis.

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18-31 July 2011 05 18-31 July 2011 stuff2know Who celebrated the launch of Disney-SK Telecom’s Disney channels in Seoul... turns 1 Food Network Asia celebrates its first anniversary this month. The local and global team is celebrating with a party on 26 July in Singapore.

CNN delivers big – PAX CNN is pushing the latest PAX data that shows 74% more viewers tune into the news channel than its closest com- petitor – BBC World News. Top three news channels in the pan-Asian cross-media survey (2010 Q2 to 2011 Q1, 11 markets) are CNN, BBC World News and CNBC. Luke Kang, MD, The Walt Disney Company, Korea; So Jin-Woo, President of Platform Business & Co-CEO, SK Telecom; CNN’s monthly reach was Carolina Lightcap, President, Disney Channels Worldwide; Greg Park, SVP & Head of New Media Business Division, SKT Telecom; June Choi, SVP/ Platform, Strategic Content, SK Telecom & TMK Representative Director 3,727,000 compared to BBC World News’ 2,396,000 and CNBC’s 1,511,000. Daily reach put CNN in top spot with 796,000 against BBC’s 457,000 and CNBC’s 348,000.

Back-to-back Got Talent ’ -TV network ABS-CBN has premiered sea- son three of FremantleMedia format Pilipinas Got Talent only weeks after the season two finale. It’s the first time in the world that two seasons have run back to back, ABS- CBN says. The shows runs on Saturdays at 9pm and on Mun Yeon (Moon) Kim, Hyunjoo Lee, Programming Laura Wendt, VP and MD, Helen Park, SVP, Brand General Manager, TMK & Production Director, TMK Disney Channels ANZ, Strategy Office, SK Telecom Sundays at 8.30pm. Korea & Southeast Asia

Reality to boost Viet tourism Vietnamese authorities are hoping that new reality show, Impressive Viet Nam, will boost domestic tourism numbers. State news outlets say the show (VTV3, Sundays, 11am-11.45am), is expected to run until 2015. The format involves six to 10 participants travelling with local rocker Tran Lap. Challenges include finding specific “souvenirs” in Anna Woo, VP, Business Operations The Rainbow Children’s Choir performed at the launch party in Seoul each place. and Finance, DAIT, and Disney Channel, APAC

Face to Face with Asia’s Buyers & Programmers conTenTASIA 5-6 December 2011, Singapore summit www. contentasiasummit.com

06 18-31 July 2011

stuff2know Dr Oz does China Sony Pictures Television’s medical talk show host, Dr Oz, travelled around China earlier this month, visit- ing hospitals and shooting interviews for Talk to Lei and City Beat, both on the Shanghai Media Group’s Curiosity hits Discovery English-language ICS channel. Asia in October will pre- miere Curiosity: The Questions of Life in India on 17 October and across Asia Pacific in the week of 24 October. The multi- platform property debuts in the U.S. in August. Intel is at- tached to the show as the sole global sponsor.

Fox/Nat Geo up Dish space Fox International Channels/ National Geographic has secured access for its com- plete bouquet on India’s Dish TV direct-broadcast satellite platform. The carriage deal From left: Jason Feng, Production Manager, China Blue Star; Chen Jiu Jiu, pushes Dish over the 320 chan- General Manager, Zhejiang Blue Star, (production subsidiary of ZheJiang nel/service mark, including 40 Satellite TV); Flora Xu, Producer, City Beat, ICS Channel, SMG; Dr Oz; Mary HD channels. The new deal Chan, Vice President, Production, SPT Asia includes Nat Geo Wild HD and Nat Geo Adventure HD. Dish TV has 11 million subscribers.

HK gets heavy with new anti-tobacco campaign Hong Kong’s anti-tobacco lobby is backing a high-octane ad campaign that hammers home health risks of smoking. Local daily, The South China Morning Post, said the govern- ment’s Tobacco Control Office Chen Lei, Talk to Lei host Jiande Chen, Senior Vice Presi- Dr Oz on set with Yang Jia, Associ- will roll out the new TV ads in dent, Sony Pictures Entertainment; ate Producer, Talk to Lei 2012. Hong Kong authorities are Roberta Lipson, President & CEO, Shanghai United Family Hospital also planning an iPhone app to help smokers quit.

Encompass to spend US$20m on upgrades Digital media service provider, Encompass, says it’s investing US$20 million in its Singapore operations. The money has been earmarked for tech and infrastructure upgrades as well as “employee upskill- ing and engagement with Dong Jing-Cheng, Chief Scientist, David Rutstein, M.D. Vice President, the wider community”. National “973” Key Basic Research Medical Affairs, Shanghai United Shooting footage for City Beat at a Project & PH D, MD Professor of Family Hospital local market medicine, Huashan Hospital

Face to Face with Asia’s Buyers & Programmers conTenTASIA 5-6 December 2011, Singapore summit www. contentasiasummit.com

07 18-31 July 2011

What Singapore’s Indian content committee really thinks...

The jury is in on the quality of more to keep the stations hip vernacular programmes that in research and refreshing out- Indian programming on Singa- and happening. “entertain, educate and inform, dated programmes by adopting pore monopoly broadcaster Singapore’s Indian program- whilst raising the standing of the new production formats. ’s public broadcast mers are being urged to be “in- Indian community”. The report covered the two- TV channel Vasantham and novative and bold” in creating However, the report added, “to year period from May 2009 to radio service Oli... and while and marketing media content. remain relevant to viewers in the April 2011. the verdict is encouraging in IPAC also said in its new report, face of changing media con- Here’s what else the 17-person parts, committee members on released this month, that it was sumption habits and an evolving committee, appointed in 2009 by the eighth Indian Programmes “heartened” by the efforts of media landscape, broadcasters Singapore’s Minister of Informa- Advisory Committee (IPAC) say free-TV channel Vasantham have to do more”. tion, Communication and the local programmers need to do and radio station Oli to produce Suggestions include investing Arts, said.

Local broadcasters have done “Variety programmes which featured singing a commendable job in terms of competitions... paled in comparison with pro- providing programmes to meet grammes such as Super Singer and Junior Super the viewing and listening needs of their Singer on pay TV, which were more interactive and featured voice-trainers who trained the audiences. However, with the prolifera- contestants. IPAC urges Vasantham to raise the tion of other media options such as sub- bar by creating a more diverse array of entertain- scription TV services, they should strive ment programmes, investing in more research to differentiate themselves from such and directing more resources into the production competition in order to ensure audi- of such shows, particularly in the face of stiff com- ence retention.” petition from competing providers.” Vasantham [should] IPAC head Indranee Rajah, Member of Parliament and For the Director of Singapore law firm Drew & Napier elderly, continue experimenting there should with exciting and creative “Locally produced dramas have programme formats to engage be more topics youth audiences.” improved in technical quality and on healthy living, screenplay... broadcasters [should] active aging as “Oli should not assign deejays continue to focus on locally pro- well as inspiring to read the news unless they duced dramas as they strike a chord peer testimonials have undergone the necessary with the local Indian community, training, as news programmes to engage sen- are regarded as the benchmark and provide a strong point of dif- ior viewers in a for proper language use... To ferentiation from foreign-produced, meaningful way.” enhance the station’s program- subscription TV programmes.” ming line-up, Oli could also produce more pre-recorded ra- “Viewers tend to compare locally produced [talk] shows dio shows as such programmes to their foreign counterparts available on the Indian pay allow adjustments to be made TV channels, which appear to be better researched.” before they go on air.”

r side in he inside ia om t s s fr a ew t t n be happy on the inside... n en nt e o t c n ia s A

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08 18-31 July 2011 09 18-31 July 2011 iPads changed our lives, apps are our new best friends, you’re either engaging with social media or risking ir- relevance, and being liked is the next great measure. ContentAsia’s 2011 section, My 360° Life, asks media industry execs what differences the latest gadgets, tab- lets, applications & other tech wonders are making to their lives and thoughts – on the job and off.

Romain Oudart, Community Manager, TV5Monde Asia Pacific

What’s the biggest difference the You can now reach most people multi-device environment has but you surely can’t interact the made to the way you do business same way with everyone.” in Asia? “Being able to interact with people on a regular basis is, How are you developing Social from my point of view, the core Media in a business sense? “We value brought by multi-device are only focusing on driving more consumption. It’s a real challenge interaction around our channels for us to be where our audience is at the moment. I think people (i.e. not necessarily everywhere) should be able to communicate with an effective approach with us seamlessly. We try to be that creates engagement with as accessible as possible; people them. Putting marketing as well can already interact with us in as communication campaigns Asia in four languages (Japanese, into place without the help and Korean, English, French). That be- the feedback of your web advo- ing said, we don’t see our pres- cates is a waste of resources in ence on social networks as the this day and age.” only way to drive these interac- tions but more as a necessary tool What differences have the new to be integrated in every aspect devices made on the way of our digital presence.” people in Asia interact with TV5Monde? “People don’t think Have there been surprises in the As our followers interact with about how they can interact way people have reacted to any with us, they just interact as long of your online/mobile initiatives? us, they realise there is a as they are offered the chance “On Twitter for instance we do person behing the twitter to do so. Generally speaking, not sell or do not give away gifts account. From that point on, the adoption of these devices to drive people towards our ac- everything changes...” by a growing proportion of the counts. For the moment we are population is a chance for any growing organically with only true brand to enhance interactions fans of our channel. This strategy sponsibility to be cautious about As you may have guessed, I am a with people and not the other allows us to ‘follow back’ our fol- what they put out there... I have bit of a Google nerd…” way around... we want to drive lowers most of the time. At first always found it quite funny that these interactions on live TV some users are surprised – mes- anybody would expose so much What’s your favourite App? “I through a freemium model sages like ‘TV5Monde is following information about their private guess I would have to say Drop- player with integrated social me!’ can be found in the open life; for example, people reveal box. I have so many computers networks. Our audience will but as they interact with us they their consumer behaviour by and mobile devices that the abil- have the opportunity to watch realise there’s a person behind signing up for a fidelity card in a ity to share documents seamlessly and discuss our programmes the Twitter account. From that supermarket but are at the same on every one of them at the same from their desktop computer to point on, everything changes time afraid of giving out informa- time is heaven to me.” smartphones and tablets.” and we can start interacting with tion they can totally control on them as any other user instead of most websites.” Is there anything you wish would What’s the most challenging part as a TV channel.” be happening in the 360 environ- of living & working across multi How many times a day do you use ment that isn’t happening yet? platforms? “Comprehension and Has social media changed your Google? “Countless times! Google “Not really. Possibilities are already adaptation. Being able to under- attitude towards privacy? “Not has been one of my closest friends endless and as the technology stand consumers’ behaviours not really. It is true that anyone can for more than a decade now. evolves we will have the opportu- as a whole but as a multitude of easily find information about I’m always happy to hear news nity to enhance our products but different communities is a hard and you on the web but from my from him and I ask him about any I don’t see any life-changing revo- ever-challenging part of the work. point of view it is every one’s re- question that comes to my mind. lution coming any time soon.”

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18-31 July 2011 011 inproduction

ContentAsia’s INproduction looks at local production houses, what they’re making and what they’re thinking.

Milly Molly Nanoboy Mission Health Silly Bitty Bunny

Scrawl Studios (Singapore/China)

Backgrounder Animation company incor- Recent productions Silly Bitty Bunny, Guess How What would you most like to see happen porated in 2002 and headquartered in Much I Love You, Nanoboy: Mission Health in Asia’s production industry? “A healthy Singapore with a fully owned CGI facility ecosystem with strong distribution chan- in Suzhou Industrial Park, China. Produces Co-production partners PlanetNemo (France); nels populated by regionally developed for TV, mobile and online. Mission includes Carpe Diem (Canada); SLR Productions (Aus- and produced content, creating robust stories and characters that combine sensi- tralia); Beyond Entertainment (Australia) production pipelines so as to maintain a bilities of East and West. healthy pool of talent in the industry. More Rights arrangements Depends on project by content exchanges, such as co-produc- Who’s who Seng Choon Meng, chief execu- project. Shares revenue rights pari passu and tions, among Asian companies.” tive officer; Wong Chi Kong, chief operating generally keep distribution rights for all Asia (Seng Choon Meng, CEO) officer; James Tan Choon Kiang, creative ser- vices director; Ervin Ann, vice president, de- Distribution/syndication Distributes its own If there was one thing you would do to make velopment; Lee Jeong Hoon, vice president, shows in Southeast Asia. Distributors for a positive difference to local production productions and business development other markets include Cookie Jar Entertain- in Asia, what would it be? “More localised ment; Decode Entertainment; CCI; Beyond content on broadcast to promote indig- Full-time staffers 40-45 in Singapore and 35 in Entertainment. Catalogue includes four enous ideas and productions.” Suzhou, China animation TV series with 45 hours of licens- (Seng Choon Meng, CEO) able television content in U.S., Canada, Production hours per year About 50 hours of U.K., France, Australia, Korea, Hong Kong, long-form animation content a year, 10-15 Thailand, and Singapore. What’s the hardest part (if there is one) of commercial projects producing television content in Asia? “Frag- Can find Scrawl shows on Disney (U.S.), Car- mented market in Southeast Asia and lack of Production budgets Animated TV series: toon Network (Asia), Australian Broadcasting a sizable base makes it difficult for producers US$150,000-US$200,000 per half hour Corporation, Nickelodeon, , to build track record of successfully commer- YTV (Canada), TV Ontario (Canada), Starz cialising animation IP, leading to challenges in Equipment and facilities Flash & Toom Boom Media (U.S.), TPS Jeunesse (France), Tooni- financing of animation content and lack of a 2D digital animation pipeline, in Suzhou verse (Korea), TrueVisions (Thailand), SingTel mature financing ecosystem.” about 30 seats in Maya (Singapore), MediaCorp (Singapore) (Seng Choon Meng, CEO)

Full profiles of Asia’s leading production houses & more at www.asiacontentwatch.com

18-31 July 2011 012 American & Film Conference Market ® Series

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18-31 July 2011 013 buyertalk

ContentAsia’s ongoing focus on Asia’s most important buyers explores how they think and what they want.

Sameer Ganapathy Business Head, UTV Entertainment Television (India)

Sameer Ganapathy, business watched. However, for some head of Mumbai-based UTV unreleased movies, we always Entertainment Television Ltd, buys watch and then buy.” Hindi movies (or movies dubbed in Hindi) for movie service Do you remember the first UTV Movies. programme/series you ever Ganapathy’s shopping list bought and what you were covers comedy, action, fam- thinking at the time? “Film lot of The pitches I respond ily and social movies as well as three titles (Border, Refugee, Dil latest releases and movies with Chahta Hai). Border was a big big stars. ratings driver for other networks best to are those He usually avoids movies that in the past, which was the main are not ratings friendly for the factor that drove interest for UTV Movies’ target market, in- the deal.” where the ratio of the cluding experimental films, films from the 1960s and 1970s and What is your best buy ever – and arthouse cinema. why? “South Indian dubbed Ideally, he looks for exclusive films which have been bought potential rating of the film to satellite broadcast rights for for comparatively lower license unlimited telecast for a mini- fees for multiple years exclusive mum of five years. However, for telecast, and are consistently the cost is the highest.” certain movies, he’s willing to the top-rated movies on the consider non-exclusive rights on channel.” a per-airing basis. Billed as a new age Hindi What has been the highest- movie channel, UTV Movies has rated programme you’ve What do you find most difficult tribution people would do that a library of over 400 titles, includ- bought in the past few years? about the programming and they are not doing now? “Build ing A Wednesday, Fashion, Oye “The majority of titles we have acquisition process? “Subjec- knowledge database of all Lucky! Luck Oye! and Welcome purchased has delivered the tivity in pricing, given that pric- the good films from the last 30 to Sajjanpur. expected ratings.” ing is heavily driven by market years, so that they can be ap- The service is available in competition, with several chan- proached before their renewal about 20 countries. Is there any show you wish you nels bidding for the same film at deals happen.” had ever bought? And why? the same time.” What kind of sales pitches do “No comment.” What do you think the most you respond best to? “Where the What do you hate most about important part of your job is? ratio of the potential rating of the If money were no object, which the acquisitions process? “Whilst “Identifying the most efficient film to the cost is the highest.” three programmes would you there are dynamics to every pur- “small” films that can deliver buy tomorrow? “Three movies – chase, non availability of certain good TVR at low costs.” How much of a programme/epi- Dabangg, Ready and 3 Idiots.” type of content that may be cur- sodes of a series do you watch rently needed for the channel.” What programme do you before you decide to buy? What is/has been your greatest watch most often for your own “Since it is about movies, most television extravagance? “Not Is there anything you wish enjoyment? “Movies of all of them have already been applicable.” programme licensing and dis- types and genres.”

Full list of Asia’s buyers and programmers at... www.asiacontentwatch.com

18-31 July 2011 014 www.asiacontentwatch.com

TruTV by Malena Amzah

Turner Broadcasting System Asia translating to local acquisitions. between 22 and 44. with hidden cameras and satel- Pacific’s TruTV has moved into Multi-platform options – including Prime-time runs 6pm-11pm, lite trackers to capture the ac- year two in the region with few VOD – are still being explored, as with shows like Party Heat tion behind stolen cars; Ocean changes to last year’s launch is an HD roll-out. and Smoking Gun Presents: Force (Sundays, 6.15pm), about schedule, consistent position- TruTV debuted on Singapore’s World’s Dumbest. Weekends beach lifeguards; and new sea- ing mid-way between general StarHub in April 2010, followed by are mostly encore broadcasts. sons of Black Gold (Saturdays/ and factual entertainment, and launches in the Philippines, Viet- July’s tentpole shows are Bait Sundays, 6.40pm). no sign yet that the network’s nam, Maldives and Indonesia. Car (Fridays, 6.40pm), featur- August highlights include ongoing eye on local content is Target demo is men and women ing high-tech ‘bait cars’ rigged More on page 16

2010 vs 2011 Primetime schedule, 3-9 May 2010 Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Date/Time 3-May-10 4-May-10 5-May-10 6-May-10 7-May-10 8-May-10 9-May-10 5.50pm: The Principal’s 5.50pm: Suburban 5.50pm: Suburban 5.50pm: Suburban 5.50pm: The Principal’s 5.50pm: The Smoking 5.50pm Office Secrets Secrets Secrets Office 5.50pm: Speeders Gun Presents: World’s 6.15pm 6.15pm: Speeders Dumbest 6.15pm: Speeders 6.15pm: Speeders 6.15pm: Speeders 6.15pm: Speeders 6.40pm: Hollywood 6.40pm 6.40pm: House Of Clues 6.40pm: The Justice Investigators 7.05pm 7.05pm: Dominick 7.05pm: Dominick 7.05pm: Dominick 7.05pm: Dominick 7.05pm: Dominick 7.05pm: Dominick Dunne’s Power, Privilege Dunne’s Power, Privilege Dunne’s Power, Privilege Dunne’s Power, Privilege Dunne’s Power, Privilege 7.30pm: Suburban Dunne’s Power, 7.30pm And Justice And Justice And Justice And Justice And Justice Secrets Privilege And Justice 7.55pm: The Principal’s 7.55pm 7.55pm: Parco P.I. 7.55pm: Psychic 7.55pm: Psychic 7.55pm: Psychic 7.55pm: Parco P.I. 7.55pm: Speeders Office Detectives Detectives Detectives 8.20pm 8.20pm: The Smoking 8.20pm: The Smoking 8.20pm: Psychic Gun Presents: World’s 8.45pm: Hollywood 8.45pm: Hollywood 8.45pm: Hollywood Gun Presents: World’s 8.20pm: Party Heat 8.45pm Detectives Dumbest Justice Justice Justice Dumbest 9.10pm: Body Of 9.10pm: Body Of 9.10pm: Body Of 9.10pm: Body Of 9.10pm: Psychic 9.10pm 9.10pm: Party Heat 9.10pm: Party Heat Evidence Evidence Evidence Evidence Detectives 10pm 10pm: House Of Clues 10pm: The Investigators 10pm: The Investigators 10pm: The Investigators 10pm: The Investigators 10pm: The Investigators 10pm: Party Heat 10.25pm 10.25pm: The 10.50pm: The Principal’s 10.50pm: Suburban 10.50pm: Suburban 10.50pm: Suburban 10.50pm: The Principal’s 10.50pm 10.50pm: Speeders Investigators Office Secrets Secrets Secrets Office 11.15pm: The 11.15pm: Suburban 11.15pm 11.15pm: Speeders 11.15pm: Speeders 11.15pm: Speeders 11.15pm: Speeders 11.15pm: Speeders Investigators Secrets Source: TruTV, 3-9 May 2011 (5.50pm-11.40pm) Primetime schedule, 18-24 July 2011 Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Date/ 18-Jul-11 19-Jul-11 20-Jul-11 21-Jul-11 22-Jul-11 23-Jul-11 24-Jul-11 Time 5.50pm 5.50pm: Over The Limit 5.50pm: Masterminds 5.50pm: Masterminds 5.50pm: Masterminds 5.50pm: Over The Limit 5.50pm: The 5.50pm: Bait Car 6.15pm 6.15pm: Speeders 6.15pm: Speeders 6.15pm: Speeders 6.15pm: Speeders 6.15pm: Speeders Investigators 6.15pm: Ocean Force 6.40pm: Speeders Fight 6.40pm: Speeders Fight 6.40pm 6.40pm: Speeders 6.40pm: Speeders 6.40pm: Bait Car Back Back 6.40pm: Black Gold 6.40pm: Black Gold 7.05pm 7.05pm: Dominick 7.05pm: Dominick 7.05pm: Dominick 7.05pm: Dominick 7.05pm: Party Heat Dunne’s Power, Privilege Dunne’s Power, Privilege Dunne’s Power, Privilege Dunne’s Power, Privilege 7.30pm: Missing 7.30pm 7.30pm: Ocean Force 7.30pm: Secret Ops and Justice and Justice and Justice and Justice Persons Unit 7.55pm: Body of 7.55pm 7.55pm: The 7.55pm: The 7.55pm: The 7.55pm: The 7.55pm: Hot Pursuit 7.55pm: The Investigators Evidence Investigators Investigators Investigators Investigators 8.20pm 8.20pm: Over The Limit 8.20pm: I, Detective 8.45pm: Missing Persons 8.45pm 8.45pm: Secret Ops 8.45pm: I, Detective 8.45pm: The Takedown 8.45pm: I, Detective Unit 8.45pm: Rich & 8.45pm: Party Heat 9.10pm: Body of 9.10pm: Body of 9.10pm: Body of Reckless 9.10pm Evidence Evidence Evidence 9.10pm: Party Heat 9.10pm: Rich & Reckless 9.35pm: Suburban 9.35pm: The 9.35pm 9.35pm: Hot Pursuit 9.35pm: Hot Pursuit 9.35pm: I, Detective Secrets Takedown 10pm: Psychic 10pm: Psychic 10pm: Psychic 10pm: Suburban 10pm 10pm: The Smoking 10pm: The Smoking 10pm: Speeders Detectives Detectives Detectives Secrets Gun Presents: World’s Gun Presents: World’s 10.25pm: North Mission 10.25pm: North Mission 10.25pm: North Mission 10.25pm: Suburban 10.25pm Dumbest Dumbest 10.25pm: Speeders Road Road Road Secrets 10.50pm: North Mission 10.50pm 10.50pm: Over The Limit 10.50pm: Masterminds 10.50pm: Masterminds 10.50pm: Masterminds 10.50pm: Over The Limit 10.50pm: Bait Car Road 11.15pm: The 11.15pm: Ocean 11.15pm 11.15pm: Speeders 11.15pm: Speeders 11.15pm: Speeders 11.15pm: Speeders 11.15pm: Speeders Investigators Force Source: TruTV, 18-24 July 2011 (5.50pm-11.40pm) Primetime analysis for 3-9 May 2010...... versus primetime analysis for 18-24 July 2011 1.2 hrs/3% Crime/Spy cam 4.1 hrs/10% Docu/drama 2 hrs/5% Crime/Spy cam 4 hrs/10% Docu/drama 1.6 hrs/4% Crime/comedy 11.2 hrs/27% Investigative 2.4 hrs/6% Crime/comedy 15.1 hrs/37.2% Investigative 12.8 hrs/32% Crime 9.7 hrs/24% Road crime 9.8 hrs/24% Crime 7.3 hrs/18% Road crime The full schedule along with more than 70 others is available at www.asiacontentwatch.com

18-31 July 2011 015 18-31 July 2011

NHK highlights archive revamp in new job shuffle stuff2know C NTENTASIA Rookie Blue shoots straight for season three Editorial Director Rookie Blue, airing on Diva Janine Stein Universal in Asia, has been Assistant Editor picked up for a third season. Malena Amzah Rookie Blue was developed [email protected] by Thump Inc and produced Fumio Narashima Kazumasa lida Shigeru Aoki Yukihiko Amagi Research Assistant with indie studio and dis- Shariffah Diyanah tributor, Entertainment One Japanese public broadcaster the world. [email protected] (eOne). Season two only NHK has highlighted the total The role also includes ensuring premiered on ABC in the redesign of its archive digitisation that NHK secures the rights that Design U.S. on 23 June this year. system in its latest exec shuffle. are essential for cross-platform Rae Yong The new heirarchy puts Fumio content availability. [email protected] Irdeto buys Rovi Narashima, previously head of NHK Enterprises Inc (NEP) ex- Security and media tech international programme de- ecutive vice president, Yukihiko Production Assistant company Irdeto has ac- velopment, in charge of NHK’s Amagi, has retired after about CJ Yong quired Rovi Corporation’s Copyright and Archives Center. 40 years with NHK, including 30 [email protected] D+ Technology for Blu-ray. Kazumasa Iida takes over interna- years as a documentary/spe- The new technology will tional programme development. cials producer and about eight Among Narahsima’s key tasks years with MICO and NEP. fold into Irdeto Active-Cloak Associate Publisher is to make sure video – including Amagi’s role in international for Media. Talking about (Americas, Europe) and Great East Japan Earthquake sales has been taken over by NEP “dynamic security”, Irdeto VP, International Business footage, can be used around corporate officer Shigeru Aoki. promises that the acquisition Development will give Hollywood studios Leah Gordon “a more robust solution for Taiwan film-makers celebrate new China access [email protected] protecting high-value Blu- Taiwanese film-makers are cele- Among other things, the eco- Sales and Marketing (Asia) ray movie titles”. brating the first feature film to cross nomic agreement lifts all quotas Masliana Masron the border into mainland China on Taiwanese film distribution in [email protected] China box office way up as part of the Economic Coop- China, which maintains a 50-film China’s box office is way way eration Framework Agreement annual limit on foreign movies. To receive your regular free up. Earnings for the first six signed a little over a year ago. The film, Taiwan’s third biggest copy of ContentAsia, please months of this year were al- The NT$65-million/US$2.2 million hit after Cape No. 7 and Monga, email [email protected] most RMB5.7 billion/US$884 mil- Night Market Hero, a box office is also making its way across lion – an increase of about 18% hit in the Taiwan domestic mar- Asia... with a few more chal- Published fortnightly by: compared to first half 2010. ket, is the story of warring stall lenges than it faced in China, Pencil Media Pte Ltd holders, greedy property devel- apparently. 730A Geylang Road Hello! Hollywood @ 100 opers and corrupt politicians. Singapore daily, The Straits Singapore 389641 Weekly China entertainment According to Asian’s leading Times, said Singapore censors Tel: +65 6846-5987 show, Hello! Hollywood, cel- film trade publication, Film Busi- demanded a Mandarin dub in Fax: +65 6742-9683 ebrates its 100th episode on ness Asia, Night Market Hero had place of Night Market Hero’s www.contentasia.tv 30 July. The Metan Develop- by first week July earned NT$51.3 liberal use of the Minnan dia- ment Group show, hosted million/US$1.8 million at the Taipei lect. Mainland Chinese officials by Andy Dong, is available box office and was estimated to asked only that subtitles were in What is ContentAsia? ContentAsia refines today’s on 50 stations and 13 online have taken approx NT$125 million/ simplified instead of traditional platforms. info-deluge into usable, di- US$4.3 million nationwide. Chinese characters. gestible, and reliable intelli- gence about entertainment accidents and forensic evi- China’s Perfect Bride From page 15: TruTV content creation, funding, A local version of international Pursuit season two (Thursdays/ dence from inexplicable catas- financing, licensing, distribu- reality format, Perfect Bride, Fridays, 9.35pm), featuring foot- trophes and Operation Repo tion, and technology across will air in China in the second age from dashboard-mounted (not scheduled yet), which looks the region. ContentAsia’s half of this year, following runs police cameras; and Extreme inside the high-pressure world products – including elec- in India and South Korea. Evidence (Tuesdays/Thursdays, of repossession with a team of tronic, print and online pub- 8.45pm), featuring explosions, professionals. lications – are tailor-made to deliver just what you need whenever you want it.

Face to Face with Asia’s Buyers & Programmers Copyright 2011 Pencil Media conTenTASIA Pte Ltd. All Rights Reserved. 5-6 December 2011, Singapore MICA (P) 133/11/2009 summit www. contentasiasummit.com

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