ASIA PACIFIC PAY-TV DISTRIBUTION the Future of Pay-TV in Asia
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ASIA PACIFIC PAY-TV DISTRIBUTION The Future of Pay-TV in Asia September 2017 About the Publisher As a leading independent consulting and research provider, MPA Advisory & Consulting Media Partners Asia (MPA) offers a range of customized MPA customizes our consulting services for a wide range of services and market research to help companies drive business players across the media & telecoms industry. Our expertise development, strategy & planning, M&A, and roll out new helps drive business across the ecosystem. MPA gives companies products & services. 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Executive Director, Research & Consulting Vivek Couto VPs, Research & Consulting Aravind Venugopal Mihir Shah Stephen Laslocky Senior Analysts Adrian Tong Hong Kong AR Srivathsan Suite 13A, 50 Stanley Street, Central, Hong Kong Analysts Anurag Gaur PH: +852 2815 8710 Jambi Reyes Milan Ashar Abhinav Pattarkine Singapore Research Assistants Myrna Dignadice 3 Church St, #25-48, Singapore 049483 Swati Rathod PH: +65 6692 9215 Karen Teo VP, Content Mike Savage Mumbai Creative Director Frances Chan VP, Business Development Reagan Chan Suite 1706, 17/F Tower 2B, One Indiabulls Centre, Associate VP, Business Development Jeffrey To Elphinstone Road, Mumbai 400 013 PH: +91 22 6189 9895 VP, Client Services Lavina Bhojwani Client Service Executive Usman Tasawar Company Directors Rupert Wilkinson, Vivek Couto www.media-partners-asia.com Permission to cite information contained in this report in any form of public 2017 © Media Partners Asia, Ltd. All rights reserved. documentation must be obtained from Media Partners Asia, Ltd. To request permission, please contact: [email protected] Queries about forecasts and data will be handled by MPA analysts - Printed by Jet Set Graphic Arts Co., Ltd. 15/F, Heung Wah Industrial Building, please contact: [email protected] 12 Wong Chuk Hang Road, Hong Kong TABLE OF CONTENTS Executive Summary 1 Regional Cable TV & Broadband Operators 59 Regional DTH Satellite Pay-TV Operators 72 Regional IPTV & Broadband Operators 80 Regional Broadcasters 87 Regional Digital & Interactive 116 Regional Broadcasting & Pay-TV Finance 153 Regional Regulation 173 Australia 178 China 191 Hong Kong 205 India 217 Indonesia 236 Japan 249 Korea 261 Malaysia 277 Myanmar 289 New Zealand 293 Pakistan 306 Philippines 315 Singapore 327 Sri Lanka 339 Taiwan 349 Thailand 363 Vietnam 375 TABLE OF CONTENTS (continued) Pay-TV & Broadband Packs: Australia 387 China 392 Hong Kong 401 India 411 Indonesia 545 Japan 567 Korea 580 Malaysia 592 New Zealand 601 Philippines 604 Singapore 627 Sri Lanka 640 Taiwan 653 Thailand 666 Vietnam 679 TABLE OF CONTENTS Executive Summary 1-58 Methodology & Definitions 2 Overview 4 Market Projections 9 Total Households (000) 9 TV Homes (000) 9 TV Penetration of Total Households (%) 9 Pay-TV Subs (000) 10 Net Pay-TV Adds (000) 10 Pay-TV Penetration of TV Homes (%) 10 Pay-TV Subs (includes customers that subscribe to multiple platforms) (000) 11 Pay-TV Penetration of TV Homes (includes customers that subscribe to multiple platforms) (%) 11 Digital Pay-TV Subs (000) 11 Digital Pay-TV Penetration of TV Homes (%) 12 Digital Pay-TV Subs (includes customers that subscribe to multiple platforms) (000) 12 Digital Pay-TV Penetration of TV Homes (includes customers that subscribe to multiple platforms) (%) 12 Digital Penetration of Pay-TV Subs (%) 13 Digital Penetration of Pay-TV Subs (includes customers that subscribe to multiple platforms) (%) 13 HD Pay-TV Subs (000) 13 HD Pay-TV Penetration of TV Homes (%) 14 HD Penetration of Digital Pay-TV Subs (%) 14 Pay-TV DVR Subs (000) 14 Pay-TV DVR Penetration of Digital Pay-TV Subs (%) 15 Pay-TV TV Everywhere Subs (000) 15 Pay-TV TV Everywhere Penetration of Digital Pay-TV Subs (%) 15 Cable TV Subs (000) 16 Cable TV Penetration of TV Homes (%) 16 Digital Cable TV Subs (000) 16 Digital Cable TV Penetration of TV Homes (%) 17 Digital Cable Penetration of Cable TV Subs (%) 17 DTH Satellite Subs (000) 17 DTH Satellite Penetration of TV Homes (%) 18 IPTV Subs (000) 18 IPTV Penetration of TV Homes (%) 18 Cable TV Share of Pay-TV Subs (%) 19 DTH Satellite Share of Pay-TV Subs (%) 19 IPTV Share of Pay-TV Subs (%) 19 Digital Cable TV Share of Digital Pay-TV Subs (%) 20 DTH Satellite Share of Digital Pay-TV Subs (%) 20 IPTV Share of Digital Pay-TV Subs (%) 20 HD Cable Subs (000) 21 HD DTH Subs (000) 21 HD IPTV Subs (000) 21 Total Pay-TV Industry Revenue (US$ mil.) 22 Pay-TV Subscription Revenue (US$ mil.) 22 Pay-TV Monthly ARPU (US$) 22 Net Pay-TV Advertising Revenue (US$ mil.) 23 Analog Pay-TV Subscription Revenue (US$ mil.) 23 Asia Pacific Pay-TV Distribution 2017 III TABLE OF CONTENTS Digital Pay-TV Subscription Revenue (US$ mil.) 23 SD Pay-TV Subscription Revenue (US$ mil.) 24 HD Pay-TV Subscription Revenue (US$ mil.) 24 VAS Subscription Revenue (US$ mil.) 24 Multichannel On-Demand (VOD+PPV+NVOD) Revenue (US$ mil.) 25 Multichannel VOD Revenue (US$ mil.) 25 Multichannel DVR Revenue (US$ mil.) 25 Multichannel TV Everywhere Revenue (US$ mil.) 26 Multichannel PPV/NVOD Revenue (US$ mil.) 26 Total Cable TV Revenue (US$ mil.) 26 Total DTH Satellite Revenue (US$ mil.) 27 Total IPTV Revenue (US$ mil.) 27 Cable TV Monthly ARPU (US$) 27 DTH Satellite Monthly ARPU (US$) 28 IPTV Monthly ARPU (US$) 28 Cable TV Subscription Revenue (US$ mil.) 28 DTH Satellite Subscription Revenue (US$ mil.) 29 IPTV Subscription Revenue (US$ mil.) 29 Cable TV Net Advertising Revenue (US$ mil.) 29 DTH Satellite Net Advertising Revenue (US$ mil.) 30 IPTV Net Advertising Revenue (US$ mil.) 30 Cable TV Share of Pay-TV Subscription Revenue (%) 30 DTH Satellite Share of Pay-TV Subscription Revenue (%) 31 IPTV Share of Pay-TV Subscription Revenue (%) 31 Broadband Subs (000) 31 Fixed Broadband Penetration of Total Households (%) 32 Mobile Broadband Penetration of Population (%) 32 Fixed Broadband Subs (000) 32 Mobile Broadband Subs (000) 33 Cable Modem Broadband Subs (000) 33 ADSL Broadband Subs (000) 33 FTTx Broadband Subs (000) 34 Fixed Share of Broadband Subs (%) 34 Mobile Share of Broadband Subs (%) 34 Cable Share of Fixed Broadband Subs (%) 35 ADSL Share of Fixed Broadband Subs (%) 35 FTTx Share of Fixed Broadband Subs (%) 35 Cable Telephony Subs (000) 36 Fixed Broadband Monthly ARPU (US$) 36 ADSL Monthly ARPU (US$) 36 FTTx Monthly ARPU (US$) 37 Cable Modem Broadband Monthly ARPU (US$) 37 Cable Telephony Monthly ARPU (US$) 37 Fixed Broadband Subscription Revenue (US$ mil.) 38 ADSL Subscription Revenue (US$ mil.) 38 FTTx Subscription Revenue (US$ mil.) 38 Cable Modem Broadband Subscription Revenue (US$ mil.) 39 Cable Telephony Subscription Revenue (US$ mil.) 39 Asia Pacific Pay-TV Distribution 2017 IV TABLE OF CONTENTS Total Cable Industry (Video, Voice, Data) Sub Revenue (US$ mil.) 39 Total Telco Broadband (Broadband+IPTV) Industry Revenue (US$ mil.) 40 Total Pay-TV + Broadband Industry Revenue (US$ mil.) 40 Market Rankings 41 Pay-TV Subs (000) 41 Pay-TV Penetration of TV Homes (%) 41 Pay-TV Subs (includes customers that subscribe to multiple platforms) (000) 41 Pay-TV Penetration of TV Homes (includes customers that subscribe to multiple platforms) (%) 42 Digital Pay-TV Subs (000) 42 Digital Pay-TV Penetration of TV Homes (%) 42 Digital Pay-TV Subs (includes customers that subscribe to multiple platforms) (000) 43 Digital Pay-TV Penetration of TV Homes (includes customers that subscribe to multiple platforms) (%) 43 Digital Penetration of Total Pay-TV Subs (%) 43 Digital Penetration of Total Pay-TV Subs