Media Prima Berhad INSIDESTAYING TRUE THIS REPORT TO WHO WE ARE 01 ENVIRONMENT 06 2 Letter From the Group Chairman 14 Materials Management 14 Paper 15 Environmentally-Friendly Plates 15 Ink REIMAGINING THE 15 Energy Management FUTURE OF MEDIA 02 16 Energy Intensity 4 Forces of Change in the Operating Environment 16 Water Management 5 Strategy: Sustaining Traditional Media While Evolving 16 Waste Management Into the Digital Era 17 Solid Waste 5 In the Vanguard of Digital Transformation 17 Scheduled Waste 18 Effluents Management 19 Climate Change and Greenhouse Gas Emissions STAKEHOLDER 19 Scope 1 19 Scope 2 ANALYSIS 03 20 Scope 3 20 The Need to Go Beyond Compliance MATERIALITY 04 VIBRANT COMMUNITIES 8 Methodology EVERYWHERE 07 10 Results 21 Media Prima 21 Pintar School Adoption Programme 21 Contributing to Those in Need by Doing What We Do Best 21 Media Prima – NSTP Humanitarian Fund ECONOMIC 22 A-Heart For A-Heart Brings Smiles to 12 Children 05 23 Tabung Bencana NSTP-Media Prima 11 Being a Catalyst for Growth 23 Tabung TV3 Bersamamu 11 Staying Relevant to Our Audience 23 Tabung Kemanusiaan Palestin Media Prima 11 Survival of Those Most Adaptable 23 Tabung Kemanusiaan Rohingya Media Prima 12 Digital Publisher of the Year 24 NSTP 12 Number One for Mobile Content in Malaysia 24 Jomstudi – Education for All 13 Tapping the Nation’s Growing Home Shopping and 24 Merdeka @ Homeless & Urban Poor E-Commerce 24 New Straits Times 13 Supporting Malaysia’s Digital Economy: A New Driver 24 Pre-Christmas Festive Visit of Development 24 BH 24 School Sponsorship by Eco World Foundation 24 Donation of BH Educational Books 25 Suara Komuniti BH Mobile Food Bank 25 Semarak Ramadan BH 25 Program Sahur BH 26 Jom Berkhatan Suara Komuniti BH 26 Harian Metro B Sustainability Report 2019 Staying true to who we are who we true to Staying 26 Titipan Kasih Harian Metro Bulanan 42 Freedom of Association 26 Titipan Kasih Harian Metro Ramadan 43 Our Compliance with the Employment and Human INSIDE THIS26 Titipan Kasih HarianREPORT Metro Korban Rights Standards 27 Titipan Kasih Harian Metro Khas 27 Kotak Rezeki Harian Metro 27 RIPPLE PRODUCT 27 Kool Cuts RESPONSIBILITY 28 Educating and Changing Public Attitudes 09 28 BIG TREE 44 Media Prima Unfolds New Horizons for an Enhanced Stakeholder Experience 28 Big Tree Supports the National Rugby Team 44 Driving Video Content Through YouTube 28 MPTN 44 Hello Sarawak! 28 Spreading Raya Cheer to Those Less Fortunate Through Seratus Ikhlas, Setulus 100PLUS 45 E! News Goes Across Media Prima Platforms 29 ‘Check In Kampung’ With Media Prima and 45 Media Prima and iflix Partnership to Boost Samsung Galaxy Squad A Premium Local Content Offering 29 Beautifying the Recreational Park 45 RIPPLE Transformation 29 Giving More on 8TV’s 15th Anniversary with CNY So 46 Rev Asia Acquires Stake in Tantannews Happy Campaign 46 Venturing Into Esports 29 MPD 47 Unveiling IGN Southeast Asia 29 Ejen Ali the Movie Brought Smiles to 40 Asnaf 47 Big Tree Reveals Innovative OOH Solution and Orphans 48 Optimising Space 48 Our Content is in Global Demand 48 The Uprising of the Home Shopping Segment 48 Migrating to Full Digital TV Transmission LABOUR PRACTICES 49 Understanding and Measuring Listeners' Preferences AND DECENT WORK 08 and Satisfaction 30 Offering an Inspiring Work Environment 50 Studying the New Reality of Watching the Box 31 Supporting Employee Volunteerism 50 Heavier Utilisation of Online Research 31 Briged Sukarelawan Media Prima-NSTP 50 A Continuous Partnership With Vodus / Media Prima Digital 31 Diversity, Equality and Promoting a Culture of Respect 50 Single TV Audience Measurement for a Single TV 32 Turnover Statistics Audience Currency 32 Manpower Rationalisation Exercise 50 Consolidating TV Viewership With Digital 32 Competitive Benefits Viewership for Total Content and Total Ad Rating 33 For a Healthy Heart of Our People 50 Measuring Readership 33 Haj and Umrah Subsidy 50 Nielsen Consumer & Media View (“CMV”) 33 Local Hiring 51 Connecting With Our Stakeholders 34 Engaged and Connected Workforce: Putting People at 53 RIPPLE the Centre 54 Big Tree 34 Employee Engagement Activities 2019 54 Combating Digital Pirates 36 Performance and Development 55 Responsible Content 37 Talent Development and Learning Strategy 56 Classification and Scheduling 38 Google Suite Productivity Tool Workshops 56 Responsible Marketing and Advertising 38 Leadership in the Digital Era 56 Compliance 40 Workplace Safety And Health 56 The Future of Media 41 Safety and Health Committees 41 Noise Monitoring 42 Safety Initiatives 56 Assurance Statement 42 Our Safety Performance 1 Media Prima Berhad DATUK (DR) SYED HUSSIAN ALJUNID the Group in response to the current movement aims to incorporate values, operating environment. Continuing in transformation and digital into a shared GROUP CHAIRMAN our future endeavours, we are driven to economy model to mobilise people become Malaysia’s leading digital-first globally, connect resources and generate content and commerce company. the social impact necessary to regenerate DEAR a sustainable planet. 2019 was undoubtedly a complex year for SHAREHOLDERS, Media Prima but it forced us to set a clear As we strengthen our position as the vision. Our direction is clear — Media leading digital-first content and commerce convergence is the future and we will company, sustainability is becoming It is a great privilege for continue pushing digital innovations. As more important than ever. I have served me to present the Media Malaysia’s leading fully-integrated media Media Prima in various capacities over company with a complete repertoire of the years before being appointed as the Prima Sustainability media-related businesses in Television, Group Chairman in 2019. I witnessed the Report to you for the Print, Radio, Out-of-Home Advertising, rich legacy of the Group’s sustainability. Content and Digital Media, we strongly Right from the beginning, Media Prima’s first time. believe in the power of leveraging our success was built on close relationships combined strengths. We continue to close with its audiences. Balancing this success the gap between traditional and digital to with societal needs as a whole has always The rapidly-evolving behaviour and include robust targeting, channels that been part of the Group’s ethos. attitudes of our audience are affecting work together seamlessly and the ability the media industry. People today have to link online exposure with offline activity. As we move forward, we remain focused drastically changed how they consume Our operations have been enriched with on driving value and performance in our content, partly due to new technology and innovative strategies, new business lines business. Concentrating on strengths that the rise of mobile telecommunications. and management improvements, based differentiate us helps us stand out and both Members of the public are anxious about on our fundamental principles and values. the influence and insight of consumers is the industry’s future but I assure you that a force for good. We reach out to millions Media Prima will continue to make critical The convergence of digital and in our audiences and consumer base while decisions to meet the expectations of sustainability is unexplored territory, making a positive impact and sharing our the empowered audience of this era. which presents both challenges and growth with people around us. This also The pace of change is challenging and opportunities. Digital transformation involves investing in communities in our we have been exploring workable and has an environmental, social and operations. sustainable options to restructure economic footprint. Our transformation 2 Sustainability Report 2019 STAYING TRUE TO WHO WE ARE are who we true to Staying LETTER FROM THE GROUP CHAIRMAN “Right from the giant leap forward and raise the bar for all our employees for their hard work sustainability throughout the whole Group over the past year and their willingness to beginning, Media Prima’s and across our entire value chain. embrace change. I also wish to thank all success was built on stakeholders for their continuous trust With the many regulations and an ever- and support. I hope you enjoy reading close relationships with more challenging economic environment about our sustainability progress and as its audiences.” within which we operate, my Board always, we welcome any comments and colleagues and I will continue to provide suggestions. the governance framework and leadership to Media Prima. Together, we will continue strengthening our position as the leading DATUK (DR) SYED HUSSIAN ALJUNID digital-first content and commerce I am proud of what we have already company as this is not something the GROUP CHAIRMAN achieved, but I am also convinced that Board can achieve alone. we still have so much left to do. We have ambitious plans for the growth of On behalf of my colleagues on the our business. The time is right to take a Executive Committee, I would like to thank Datuk (Dr) Syed Hussian at the CSR programme in conjunction with Karnival Jom Heboh Penang 2019. 3 Media Prima Berhad REIMAGINING THE FUTURE OF MEDIA FORCES OF CHANGE IN THE OPERATING ENVIRONMENT The global STRATEGIC RISKS 2019 economic crisis and the transformation wrought by the rise of digital is creating the INFINITE RISE OF CONTENT DISCOVERY INFORMATION MOBILE MEDIA CHANGES swiftest change in In a connected world, people The majority of people read One of the most fundamental the media industry have access to every digital articles and even books on shifts in media has been publisher on the globe. their mobile phones. The how audiences find content. structure ever Hundreds of millions of people launch of a swathe of e-book Audiences now discover articles, experienced. The have effectively become readers and tablet computers music and movies through publishers themselves, creating is shifting how we read digital recommendations, most number of prints a phenomenal explosion in documents from the desktop to popular lists, social media and the volume of information lightweight portable devices that aggregators.