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Rev Media Group: Malaysia’S #1 Digital Publisher

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Rev Media Group: Malaysia’S #1 Digital Publisher WHERE WE ARE Annual Report 2020 31 REV MEDIA GROUP: MALAYSIA’S #1 DIGITAL PUBLISHER REV Media Group (“RMG”), a leading digital publisher in Malaysia, has been the driving force behind Media Prima’s digital initiatives. We represent over 30 top authority brands across multiple languages and platforms comprising News, Entertainment, Lifestyle, Technology and more. With an extensive distribution network that reaches out to more than 15 million Malaysians a month, we strive to elevate brands to greater heights through influential, data-driven digital marketing solutions and exceptional content aimed at winning the hearts of consumers. This year, RMG continued to be at the forefront of the Group’s A new identity Logo feature wall in digital transformation initiatives, Basecamp, Sri Pentas. maintaining our position as the number one choice in mobile content (reaching about 83% of Malaysia’s total digital population as of November 2020) as we focused our efforts on more growth and monetization opportunities for the Group. WHERE WE ARE Media Prima Berhad 32 Platform Review As part of our corporate initiative to further 1 streamline business processes and functions, Media Prima Digital and REV Asia rebranded to REV Media Group in July 2020 and both teams are currently based in Sri Pentas (Basecamp and Fort North). The new branding has enabled us to offer better clarity and synergies to our customers as we continue to deliver the best solutions to them, thus helping us solidify our position as the leading digital publisher in Malaysia. EMBRACING THE NEW NORMAL After months of preparation to host clients and agencies at Basecamp, Sri Pentas for Exploding Content 2020, we had to pivot to host the event virtually instead as a precautionary measure to the rise in Covid-19 cases. Leveraging on our digital and production capabilities, we organized our first ever virtual edition of Exploding Content. Within two weeks, we conducted over 130 personalised calls to introduce exclusive 2 advertising packages to our clients, with deals worth RM32 million in the pipeline pending validation. ENHANCING OUR DIGITAL NEWS OFFERINGS We also welcomed One of our key priorities this year was to enhance three new brands our digital news offerings in terms of growth and into this network — engagement, as well as to optimize monetization for the Group through the introduction of our News Utusan Network. We also welcomed three new brands into Malaysia, this network — Utusan Malaysia, Kosmo! and The Malaysian Reserve — diversifying our portfolio even Kosmo! and further with credible, household names. The Malaysian Amidst the uncertainties of the pandemic, people Reserve need trusted and reliable sources of information, even more so during this challenging time with a lot of fake and unverified news in circulation. RMG’s News Network caters to over 11 Million Malaysians a month and our legacy brands Harian Metro, Berita Harian and New Straits Times are at the forefront with their continuous efforts in delivering the most Our esports accurate and verified news to our audience. and gaming portal, MyGameOn, was selected as one of the 18 organizations across Asia Pacific in the Google News Initiative (“GNI”) Innovation Challenge WHERE WE ARE Annual Report 2020 33 REVOLUTIONISING THE ESPORTS AND GAMING activities involving deeper sponsored product 1. SCENE activations such as the “McDonald’s Brain Freeze Behind the scenes of an Challenge” and the “Samsung Selfie Challenge”. The OHBULAN! video shoot Our esports and gaming portal, MyGameOn, was tournament featured over 250 teams and reached in Basecamp. selected as one of the 18 organizations across a whopping 600,000 views on the video-sharing 2. Asia Pacific in the Google News Initiative (“GNI”) platform. Over 130 personalised Innovation Challenge, a global effort by Google to calls were conducted work with the news industry to help journalism HARNESSING THE POWER OF DATA AND for the virtual edition thrive in the digital age. MyGameOn, the only TECHNOLOGY of Exploding Content Malaysian representative in the initiative, was 2020. chosen to build a content recommendation engine to We believe in harnessing the power of data and 3. increase consumption of content from its community technology to not only deliver engaging content IGN SEA's Squad Up of gamers through personalisation. GNI’s support that matters the most to our audience, but to also brand integration will enable us to develop sustainable business enhance our offerings to ensure that our clients are with Mcdonald's and models by diversifying revenue streams and provided with the best possible advertising solutions Samsung. increasing audience engagement. and targeting capabilities. We also continued to pursue esports initiatives such We introduced a lookalike audience targeting as IGN SEA’s Squad Up, a PUBG mobile tournament option within the Media Prima ecosystem — a hosted in partnership with YouTube Malaysia. The proven approach to extend audience segments by objective of this campaign was to educate the public adding new ones that show similar characteristics on ways to start streaming with provision of tutorials (demographics/interests) to the existing target and guides, and to share how established brands audiences. AI (machine learning) is used to analyse use esports to maintain market relevance during user profiles and discover new users, enabling the pandemic. It also showcased how celebrities optimization that wasn’t possible before in terms and KOLs can be used for content integration in live of quantity (reach/scale) and quality (performance/ esports streaming through a series of engaging insight) of audiences. 3 WHERE WE ARE Media Prima Berhad 34 Platform Review Sample audience insights illustrating the demographic breakdown of engaged users. We are also working on positioning RMG as leaders of Audience Data in Malaysia, introducing comprehensive reporting (pre-sales and post-sales support) and class-leading audience fact sheets for potential clients to better understand our audience segments. GOING FOR GROWTH RMG took over all digital sponsored content for the Group which involved the integration of digital sponsored content operations across all platforms within Media Prima. We have since doubled the number of line items executed from the previous year. Maintaining a steady growth year-on-year, we recorded RM90.1 million in revenue for FY20, an increase of 21% from RM74.4 million last year. THE WAY FORWARD Moving forward, we aspire to see the fruition of some of our recently executed projects including SPARK, a new business unit that was created to grow and consolidate all Sponsored Social Media This will productise our valuable social media assets Content and Influencer Marketing within the Group. and variety of talents and influencers to create a staple social media product for advertisers across the Group’s digital platforms. We believe that the way As our vision is to be the #1 Malaysian digital media forward is to continuously company in terms of reach, retention and revenue, we believe that the way forward is to continuously innovate and be adaptive to innovate and be adaptive to the dynamic media the dynamic media industry. industry in order to drive a positive impact on the Group’s overall growth and profitability..
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