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Media Prima Rebrands Radio Segment with Ripple

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Your monthly window to the world of Media Prima ISSUE 6 OUR ODYSSEY MEDIA PRIMA REBRANDS RADIO SEGMENT WITH RIPPLE IN LIGHT of fast changing trends affecting the media industry, ME- 18-29, English-speaking audiences above 29, and Chinese-speaking DIA PRIMA has transformed its radio broadcast segment into an audiences above 29 and 18-29. audience-focused company called RIPPLE which combines digital me- Seelan Paul added: “One of our greatest strengths in broadcast is dia, broadcasting and commerce. our ability to connect with listeners and our communities through our Ripple, launched on 17 October, will connect with audiences by platforms. Over the years, we have successfully engaged with our audi- leveraging data for greater engagement in their daily lives through mu- ences on-air, online and on-ground.” sic, entertainment and lifestyle. “However, with the current changing trends, we know there are gaps It’s Chief Executive Officer, Seelan Paul, said that Ripple will exploit and we see many opportunities to exploit it further to enhance engage- the gaps within existing broadcast audience through seven new digital ment, which is how the whole idea of customisation of audiences came assets called Dhia, Donna, Lunaria, The Laki, Likely, Chapters, and about. Leveraging on that, our synergy between our radio audience, Wakeke. digital brands and e-commerce will be even bigger. Ultimately, this will These new platforms target Malay-speaking female audiences aged also amplify our own e-commerce proposition for SuperDeals by offer- 18-29, above 29 and below 18, Malay-speaking male audiences aged ing the right deals to the right digital community.” [email protected] | twitter: @MPBtalk MEDIA PRIMA AND DAILYMOTION INK CONTENT COLLABORATION RIPPLE TARGETS AUDIENCES BY MEDIA PRIMA and Dailymotion, a leading vid- COMBINING DIGITAL MEDIA, eo player technology, have signed a memorandum of understanding that will see Media Prima video BROADCAST AND COMMERCE content available on the platform which attracts a global audience of over 300 million monthly unique On Ripple, Media Prima Group Managing Besides the seven new digital assets, users and 3 billion monthly video views. Director, Datuk Kamal Khalid said: “The Ripple also comprises radio stations Fly FM, This collaboration is in-line with Media Prima’s transformation of our radio segment captures Hot FM, One FM and Kool FM, podcast plat- strategy to expand its digital reach and to what we are trying to do across the group to form Ais Kacang, and e-commerce brand “democratize” its video content to a larger audience become Malaysia’s leading digital-first con- SuperDeals. beyond Malaysia. tent and commerce company.” Lunaria and The Laki are linked to Hot Dailymotion can be accessed on the web, mo- “The new direction will also provide a FM, Donna and Dhia to Kool FM, Likely to Fly bile devices (iOS, Android), and over-the-top devic- more holistic solution for advertisers who FM, and Chapters, and Wakeke to One FM. es including Apple TV, Android TV, Amazon Fire want to connect with specific audiences A total of 50 well-known personalities will TV and Xbox One. Users from Asia Pacific coun- across different platforms.” manage the new platforms. tries make-up more than 50% of Dailymotion’s au- “Moving forward, we will continue to un- For more information, visit dience. lock the value of our existing assets through www.ripplemedia.com.my. The first phase will involve the live-streaming of digital innovation and commerce-oriented Media Prima’s shows on the platform and eventual- strategies across the group,” he added. ly, all high quality videos from Media Prima Televi- sion Networks, Ripple, The New Straits Times Press and Media Prima Digital will be uploaded on Dailymotion. Users can access Media Prima’s content via the following channel pages: https://www.dailymotion.com/TV3Malaysiaofficial https://www.dailymotion.com/ntv7feelgood https://www.dailymotion.com/8tvofficial https://www.dailymotion.com/TV9Malaysia https://www.dailymotion.com/cjwowofficial https://www.dhia.com.my/ https://www.chapters.com.my/ https://www.donna.com.my/ https://www.wakeke.com.my/ https://www.lunaria.com.my/ https://www.aiskacang.com.my/ https://www.thelaki.com.my/ https://www.superdeals.com.my/ https://www.likely.com.my/ [email protected] | twitter: @MPBtalk ANUGERAH BINTANG POPULAR BH 31 RECORDS 2.5 MILLION DIGITAL VIEWS THE prestigious awards show, Anugerah Bin- Wany Hasrita was crowned as ‘Bintang tang Popular BH 31 (ABPBH 31), held on 7 Paling Popular ABPBH 31’ while the ‘Lifetime October at Putrajaya International Convention Achievement Award’ was presented to veteran MUSTAPHA KAMIL Centre (PICC), recorded over 2.5 million views singer and actress Noor Kumalasari. JOINS MPB from digital platforms. The annual awards show, hosted by BH, Carrying the theme “Infiniti”, the star- has been dubbed the most prestigious award MEDIA PRIMA has appointed Mustapha Kamil studded event saw winners of 13 main catego- show in the entertainment industry, since Mohd Janor (pictured) as Executive Director of ries, and five online categories. Winners were 1987. News and Editorial Operations. selected through online votes. He will be responsible for the overall operations of Media Prima news and editorial functions. Mustapha Kamil, 57, brings with him 26-years 24.2 6.0 7.0 1.0 of experience in journalism. He began his career Million Million Million Million as a Cadet Reporter at NSTP in 1989 and held VOTES TV VIEWS PAGE VISITS STREAMED various positions in the company including NSTP Foreign Correspondent in New York, Managing Editor of Business Times, and Group Editor of New Straits Times until his resignation in May 2016. TONTON USERS CAN ENJOY PROGRAMMES FROM GERMANY'S DW DW (Deutsche Welle), Germany’s independent broadcasting corporation is making a comeback on tonton to contribute to diversifying international content on Malaysia’s news market. The corporation offers two types of content — DW English, a linear channel and DW VOD, video -on-demand content in the form of short clips. DW English is a 24-hour channel that provides reports on important issues and insights around the globe, as well as talk shows and popular doc- umentaries. [email protected] | twitter: @MPBtalk JIBRIL AIRS ON NTV7 MP LABS TARGET ONE MILLION JIBRIL, starring Aeril Zafril, Lisa Surihani, Zahiril DOWNLOADS FOR NIGHTSTREAM APP Adzim and Sangeeta Krishnasamy, tells the story MEDIA PRIMA LABS (MP Labs), in collabo- strength as the largest integrated media com- of Jibril, a lawyer with exceptional intelligence, ration with Streamline Games, has set a tar- pany in Malaysia to promote Nightstream to striking good-looks and the power of deduction. get of one million downloads for its latest mo- the mass market and replicate the success of He is called upon to defend a suspect and thus bile game app Nightstream. our other titles, such as Ejen Ali and Mak begins the revelations of a secret terrorist organi- Media Prima Digital’s Chief Executive Of- Cun’s Adventure,” added Rafiq. sation and the search for its elusive leader. ficer, Rafiq Razali, said there is no specific Meanwhile, Nightstream’s Associate Pro- Jibril airs exclusively on ntv7 at 10pm, every timeframe tied to it but is confident that the ducer, Izzal Imaani, said the mobile game is Monday and Tuesday, and on Viu. mobile game app can hit the target. something that adrenaline junkies will love. “With Streamline Games focusing on the Nightstream is free to download from Ap- game development front, we can utilise our ple App Store and Google Play. LATEST MOVIE RELEASE Volunteers assisting flood victims in Baling, Kedah, funded through public donations to Tabung Bencana NSTP Release date: 8 November 2018 Cast: Johan As’ari, Pekin Ibrahim, Syahrul Ridzwan, Aeril Zafril, Aaron Aziz, Wan Hanafisu, Marsha Milan, Siti Saleha, Dee Dee Nash [email protected] | twitter: @MPBtalk NSTP-MEDIA PRIMA ASSIST FLOOD VICTIMS IN KEDAH TABUNG BENCANA NSTP-MEDIA PRIMA has dis- MEDIA PRIMA DIGITAL AND KITAMEN COLLABORATE tributed relief assistance worth RM30,000 to some TO CHAMPION ESPORTS IN MALAYSIA 150 families affected by floodwaters in Baling, Kedah. The 150 families, who were affected and moved to 12 temporary centers, each received RM200 from the Media Prima-NSTP fund in addition to RM100 from state government. Nazim Ismail, Manager of Sponsorship and Cor- porate Responsibility of Media Prima said: “Media Prima-NSTP has allocated funds for each family to ease their burdens. This was possible because of donations from many individuals and organisations.” You can donate to the Tabung Bencana NSTP- Media Prima via Maybank account: 5141-0532-0757. MEDIA PRIMA WINS AT MEDIA KESIHATAN AWARDS KARNIVAL JOM HEBOH HELD ON 26 - 27 OCTOBER 2018, PLAZA ANGSANA JOHOR BAHRU Volunteers assisting flood victims in Baling, Kedah, funded through public donations to Tabung Bencana NSTP-Media Prima [email protected] | twitter: @MPBtalk MASHABLE SOUTHEAST ASIA RECORDS 2 MILLION MONTHLY AVERAGE VISITORS ACROSS THE REGION REV ASIA’S Mashable Southeast Asia (sea.mashable.com) was the talk Mashable’s delightfully offbeat global content, while adding original con- of town having recorded almost 2 million monthly average visitors across tent produced for the region. the region since its launch two months ago for audiences in Indonesia, Mashable, a brand under Ziff Davis since 2017, is a global multi- Malaysia, Philippines and Singapore. platform media and entertainment brand reaching 70 million unique con- The new brand, operated by REV Asia and first launched in Septem- tent visitors per month world-wide, including a social media following of ber 2018, was quick to secure launch partners such as Digi Telecom- 28 million. munications and Mercedes-Benz Malaysia. Founded in 2005 as a technology blog, it has become the go-to Mashable Southeast Asia aims to curate and localise the best of source for technology, digital culture and entertainment content.
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