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Editshare Powers VOD Production CASE STUDY | BROADCAST MALAYSIA | APAC EditShare Powers VOD Production - Media Prima’s Catch-Up TV Media Prima Berhad is the biggest media company in Malaysia, with four highly-rated television stations, radio stations, newspapers and outdoor advertising businesses. With the launch of its new “Catch-Up TV” service, Media Prima is tapping into the Internet to expand the reach and brand loyalty for its television programs. Missed a favorite show? No problem. Just log onto the TV station website from a computer with broadband or high speed Internet connectivity and select the program you want to see from the “Catch- Up TV” menu to view on line. The free, video-on-demand service is generating a lot of interest with nearly 3 million download requests each week. THE CHALLENGE Media Prima needed a streamlined systems are Networked Attached For the Internet user, all it takes workflow to handle the online Storage (NAS) devices that are is a quick click. But Media Prima’s content production. highly optimised for video editing New Media department had – both in their hardware and their software. EditShare integrates to overcome several, major THE SOLUTION production and delivery hurdles seamlessly with the industry’s Benedict Yee from distributor when creating the infrastructure leading editing products, including Graphics Vision (M) Sdn Bhd and workflow for the VOD service. Avid, Apple and the Grass Valley proposed EditShare’s collaborative Every day, more than 120 episodes Edius systems preferred by Media storage solution as the production would be transitioned from the Prima. Operating on Gigabit hub for the Catch-Up service. “It broadcast to Internet environment. Ethernet networks, EditShare was real synergy,” says Yee. “The The programs required additional allows all connected workstations EditShare provided a collaborative editing, format conversions, and to capture, access and share in workflow. The needs of all four special packaging. Shows would real time a common pool of media stations could be handled within a appear online within 12 hours of files. Regardless of application or single division. It was very efficient their over-the-air broadcast times. platform, source material, work in and cost-effective.” EditShare progress and finished packages are CASE STUDY | BROADCAST MALAYSIA | APAC shared and instantly available to all stored in Limelight, the Content users on the EditShare network. Delivery Network in the US that serves up Media Prima’s websites. Teasers and recaps are in low THE WORKFLOW resolutions. Program segments The New Media department are higher-resolution to provide a operates 17 hours each day. better viewing experience. Supervisor Elisa Bin Mohd Isa refers to the EditShare as “the heart of the operation.” Six Grass Valley THE BENEFITS Edius workstations connect to “Without EditShare, none of this the 18 TB EditShare via a one- could work,” Mohd Isa says. “It gigabit Ethernet network. Three was quite simple to install. It’s fast workstations are dedicated to and direct and gives us a straight- ingesting the 120 shows (most forward workflow with our Edius are locally produced, half-hour editors.” As system administrator, episodes) from Betacam or DVCPro he appreciates EditShare’s easy You can log onto any of the Media tapes. Once ingested, editors at setup for controlling user rights, prima TV websites to view the other Edius workstations begin permissions and workspace Catch-Up service. repackaging the shows for online allocations as well as protections www.tv3.com.my distribution. Short “next episode” against accidental deletions. The teasers and three-minute recaps system’s RAID-5 configuration www.ntv7.com.my are created. To facilitate download offers added security. In the event www.8tv.com.my times, the editors also segment the of a disc failure, the data isn’t lost www.tv9.com.my half-hour episodes into three parts, and the system will automatically looking for logical breaks while repair and restore the data. maintaining the pace, look and feel EditShare’s Extreme Scalable SPECIFICATIONS of the program. When the work on Architecture (ESA) means that EditShare 5RU 18 TB on a 1 Gigabit a given episode is complete, the Media Prima can easily expand its Ethernet Network finished products are saved back storage capacity by simply adding 3 Grass Valley Edius SP to the EditShare. Simultaneously, “expansion servers” to the network. workstations the files are migrated to a ESA allows the workload to be 3 Grass Valley Edius NX Transcode Manager where Digital divided between multiple servers workstations Rapids encodes them into Flash so that with each additional server formats that will be sent and you can double the number of Digital Rapids Transcode Manager users and streams that can be Carbon Coder workstation for supported. audio transcoding The Catch-Up TV service continues to grow with a truly global audience. So much so that Media Prima is considering the addition of a new service where viewers would pay a small fee to download past episodes of their favorite shows in high resolution. EditShare Americas EditShare Asia-Pacific EditShare EMEA 3 Brook Street 6 Garden City Office Park Clifton House, Bunnian Place Watertown Unit 22 & 23, 2404 Logan Road Basingstoke, Hants MA 02472, United States Eight Mile Plains, QLD 4113, Australia RG21 7JE, UK E: [email protected] E: [email protected] E: [email protected] T: +1 617 782 0479 T: +61 7 3171 2950 T: +44 20 7183 2255 .
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