Proposed Position in the Programme

CURRICULUM VITAE

FAMILY NAME: KADRIĆ

FIRST NAMES: ADIS

DATE OF BIRTH: 1st June 1979

NATIONALITY: Bosnia and Herzegovina (BiH)

EDUCATION: Institution / Date Degrees or Diplomas obtained University of Sarajevo, School of Economics and Business Sarajevo, BiH; Bachelor of Arts (B.A.) in Marketing 09/1999 - 07/2008

LANGUAGE SKILLS: (From 1 = Fluent to 5 = Basic, MT = Mother Tongue) Language Reading Speaking Writing Bosnian MT MT MT Croatian MT MT MT Serbian MT MT MT Slovenian 1 2 1 English 1 1 1

OTHER SKILLS: Fully computer literate: Microsoft packages (Word, Excel, Power Point, Outlook, Access) Corel Draw, Photoshop, RCS software for radio programing, Internet and Social media; and driving license.

PERSONAL: Communicative, honest, focused, helpful, responsible and reasonable; Good organizational skills and ability to complete tasks from start to finish; Ability to work alone and in collaboration with others; Ability to perform multitasking; Strong commitment to issues resolving without taking excuses or transferring of responsibility to others; Always ready for an open dialogue; Seeking challenges.

PRESENT POSITION: Executive Director of RSG Media Group - Small enterprise, 45 employees, 3 radio programmes: RSG radio, Antena Sarajevo and Radio Mix, including an independent radio news production Media Servis and Netra – Agency for radio marketing and production.

REFERENCES: Available upon request.

Mr. Kadrić is an Executive Manager with more than 14 years’ experience in the areas of: Managing small companies, Financial Management, Human Resources, Radio, Communication Campaigns, Media, Public Awareness, Event Management and Media Monitoring.

• Eight years’ experience as Managing Director for both international and local advertising agencies; • Excellent knowledge of radio market in BH, legislation and procedures; • Excellent knowledge of BH media, their audience and ratings, media research and media monitoring landscape in BiH and in the region; • In depth knowledge of legislation and procedures for company establishment and operation in BiH; • Extensive experience in collaborating with media, political parties, international organisations and NGOs; • Experience of working on EU communication project; • Demonstrable expertise in planning and implementation and management of media campaigns, including those related to Research, Innovation and Technological Development in telecommunication sector; • Experienced planner and implementer of effective product/corporate and public awareness campaigns tailored to the BH audience; • On annual basis responsible for: over sixty planned TV campaigns with purchases of media space more than 1 million TV seconds, more than twenty planned print campaigns with purchases of media space more than 400 print ads, more than thirty planned radio campaigns with purchases of media space more than 72,000 commercials, more than ten Out-Of-Home (OOH) campaigns with purchases of media space more than 1,400 billboards and 650 city lights; • BA in Marketing, Master's thesis: TV Measurement - People Meter Method; • Expertise in developing websites (design and administrative organisation) - corporate, for small/medium business; • Team worker with exceptional communication skills and wide networking; and • Worked for the largest independent media buyer and planning agency in the world - Carat.

PROFESSIONAL EXPERIENCE: Company and Ref. Date Position Description Contact Executive Director - Leading brand of RSG Media Group is RSG radio - founded in February 1993, RSG RSG media group radio covers a large area of BiH - as national radio broadcaster and it is an undisputed leader in BH (RSG Radio, Antena radio industry as well as a widely recognised and respected BH brand. RSG media group broadcasts 3 07/2011- Executive BiH Sarajevo, Radio Mix) programs, one national and two local. RSG media group has 45 employees with a To Date Director Ms. Fadila Janjos remarkable radio infrastructure. Responsible for managing all aspects and activities of the company, Tel: +387 33 251435 business development, radio management, radio programming, HR, finance, creating annual sales and marketing plans, and planning and coordinating of all company activities. Managing Director - Main responsibilities included: managing all aspects and activities of company including office management and administrative/logistic aspects. Focused on business development, EPP - Advertising Agency 04/2009 preparation and execution of all ATL-BTL/PR activities for agency clients, and handling two accounts for Sarajevo Managing - BiH ATL segment. Mr. Admir Potura Director 06/2011 Strategic Planner, Researcher, Media Planner & Buyer, Event Manager - Main responsibilities included: Tel: +387 33 259 045 strategic planning, media plans and media buying for the client NLB Tuzlanska banka, which is in the top five banks and financial institutions advertisers. SV-RSA - Advertising Client Service Director of SV-RSA - was the largest advertising agency in BiH, and market leader since Agency Sarajevo 1998. Main responsibilities included: developing communication-media strategy, detailed media plans, 10/2008 Mr. Neven Kulenovic Client defining media mix and communication channels market analysis. - BiH Tel: +387 33 560 960 Service Focused on: working for biggest clients on BiH market in cooperation with global advertising agencies, 12/2009 Email: Director ongoing cooperation with local and international research agencies, use of media measurement and neven.kulenovic@sv- media monitoring data, and working with all BiH and regional media ensuring effective communication rsa.com with BH audience. Managing Director - Main responsibilities included: managing all aspects and activities of company Doticni - Advertising including office management and administrative/logistic aspects. Focus of work was on: developing Agency Public Relations and media placement strategy as well as company business strategy, developing Mr. Drazen Bracic - communication strategy for different advertising campaigns, market and media analysis, media 06/2003 Managing BiH Regional Manager planning, media buying. Involved in defining creative strategies for various projects and - Director 06/2008 Tel: +385 1 4825 555 product/corporate campaigns. Responsible for the management of more than 30 communications Email: campaigns targeting various audience groups. Organising events and PR conferences. [email protected] Strategic Planner, Researcher, Media Planner & Buyer, Event Manager - Main responsibilities included: working on strategic planning, media planning and media buying for international and domestic clients.

Media Centar - Publika Trainer on Advertising and Media Campaigns - Advertising and Media Campaigns Trainer for Public Sarajevo Relations school - Publika. Quarterly Education Program School of Public Affairs has been designed in 02/2009 Ms. Ines Bamburac collaboration with The Centre for Strategy and Communication (Centre for Strategy and - BiH Media Tel: +387 33 715840 Communication) from London (www.the-centre.co.uk), and are in line with current trends in the 06/2012 Trainer Email: communication industry and public relations and follow the recent developments in the field of [email protected] educational work. Enlargement Week - Communications Project (Phase 1 and Phase 2) - The objective of this project was Delegation of the EC to to assist the EU Delegation to BiH in implementing information, communication, and awareness raising BiH activities during the ‘Enlargement Week’ with the aim to inform the public about the EU and its policies, Ms. Zora Stanic - Project with a emphasis on the EU enlargement policy. Main responsibilities included: organising public 10/2010 Manager Media relations campaign, drafting press releases, organising media coverage for the projects activities, – BiH Tel: +387 33 254 732 Expert managing budgets for promotional activities and preparing and supervising the production of creative 12/2010 Email: materials. [email protected] Visa Liberalisation Campaign - The main goal of the campaign was to improve public awareness .eu regarding the conditions for BiH citizens traveling to Schengen countries after liberalisation of the visa regime. EUSR Parliament for Europe - Event Management - In the context of the EUSR’s mandate and the European Union Special Common Foreign and Security Policy of the European Union - aims to contribute to the political process Representative (EUSR) in BH with a view to building self-sustaining peace and stability and helping the country to move beyond 10/2010 in BiH Key Expert peace implementation towards European integration. The Project aimed to ensure maximum coherence - Ms. Jasna Jelisic BiH 2 - Strategic between the PfE topics and the BH challenges in the SAA/IA and EP through expert preparation of both 05/2011 EUSR Political Advisor Media the invited speakers and the BH parliamentarian attendees. Tel: +387 33 283 717 Planner Main responsibilities included: venue management, preparation of budget, inviting speakers, Email: government official, media, preparation of conference materials, travel and transport arrangements, [email protected] producing proceedings of the conference and press clipping, etc.

OTHER RELEVANT INFORMATION: (i) Article in IAA Annual Report, (ii) Since 2003 participated at various seminars and workshops related to the media in BiH and the region, as well as various media training programs (Golden Drum, Portorož, Slovenia; SEMPL, Portorož, Slovenia; FESTO, Opatija, Croatia; PHILIP KOTLER, Sarajevo, BiH 2006; LSPR International Conference of Communication, Portorož 2005, Slovenia; NO LIMIT FESTIVAL, Sarajevo, BiH; WEEKEND MEDIA FESTIVAL, Rovinj, Croatia; GENTIS, Zagreb, Croatia 2007; MEDIA CENTAR, Strategic Planning School, Sarajevo, BiH, etc.)