SILESIAN UNIVERSITY OF TECHNOLOGY PUBLISHING HOUSE SCIENTIFIC PAPERS OF THE SILESIAN UNIVERSITY OF TECHNOLOGY 2019 ORGANISATION AND MANAGEMENT SERIES NO. 137 1 VALORISATION OF A DISTRICT AREA FOR TOURISM 2 AND RECREATION – A CASE STUDY 3 Agnieszka ZIERNICKA-WOJTASZEK1, Karol KRÓL2, Dariusz ZDONEK3* 4 1 University of Agriculture in Kraków, Faculty of Environmental Engineering and Land Surveying; 5
[email protected], ORCID: 0000-0002-9928-1468 6 2 University of Agriculture in Kraków, Faculty of Environmental Engineering and Land Surveying; 7
[email protected], ORCID: 0000-0003-0534-8471 8 3 Silesian University of Technology in Gliwice, Faculty of Organisation and Management; 9
[email protected], ORCID: 0000-0002-6190-9643 10 * Correspondence author 11 Abstract: The aim of the work is to assess the tourist and recreational attractiveness of the 12 Zator commune using synthetic indexation. An inventory of selected tourist assets, both natural 13 and anthropogenic, as well as tourist development, was carried out. The Gołembski synthetic 14 measure method was used to assess the conditions of tourism development. The results were 15 presented in a descriptive form using GIS tools. The valorisation of the area of the selected 16 administrative unit using the Gołembski method has allowed the identification of towns that 17 stand out in terms of tourism and recreation in the examined commune. 18 Keywords: valorisation, tourism, recreation, tourist attractiveness, multifunctional development. 19 1. Introduction 20 Economic and social development are important elements of interest not only in 21 management sciences, but also economics and economic policy. They cover both the economic 22 objective and subjective issues, e.g.