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BNP PARIBAS PRIZE FOR INDIVIDUAL PHILANTHROPY 2012 Honoring philanthropic values: (from left) Special prize winner Michael de Giorgio; Sofia Merlo, co-CEO of BNP Paribas Wealth Management; Mustafa Koç, representing the Koç family, last year’s grand prize winner; 2012 grand prize winner The BNP Paribas Prize for Individual Viviane Senna da Silva Lalli; Jean-Laurent Bonnafé, CEO of Philanthropy, now celebrating its fifth BNP Paribas; Suzanne Berger, chair of the jury; and Vincent consecutive year, honored two new laureates at a Lecomte, co-CEO of BNP Paribas Wealth Management. ceremony in Paris on the evening of June 20 BNP PARIBAS WEALTH MANAGEMENT | Philanthropy services Providing expertise on how to transform EVENT | 2012 award ceremony Creating concrete and sustainable change the desire to give into concrete action hilanthropy, literally ‘‘love of humanity’’ in its through the lives of young people original Greek meaning, is a broad, all-encom- P passing concept. Those who really want to help he winners of the fifth BNP Paribas Prize for Indi- quality of the national educational system and helps humanity through philanthropic action must not only vidual Philanthropy were announced at acere- millions of children stay in school and live better lives narrow down their free-flowing goodwill to target spe- T mony held in Paris on the evening of June 20. thanks to the improved quality of their schooling. cific causes, places and times, but must also find The grand prize went to Viviane Senna da Silva Lalli of practical, effective ways to channel and implement Special prize the Instituto Ayrton Senna for her work with the Brazili- their assistance. Sparked by demand from its clients an educational system, while the special prize was Michael de Giorgio, founder of Greenhouse, also for just that kind of help, BNP Paribas Wealth Manage- awarded to Michael de Giorgio, founder of Green- wanted to do something to help disadvantaged chil- ment started offering philanthropy services in 2008, house, an organization that uses sports to help im- dren on his home turf. In 2002, the retired financial at the same time that it founded the BNP Paribas Prize prove the lives of disadvantaged children in London. consultant had the idea of reaching out to kids in poor for Individual Philanthropy. neighborhoods by involving them in sports and per- One part of the two-pronged offer is the Fondation Grand prize forming arts through their schools. His charity, Green- de l’Orangerie for Individual Philanthropy, which pro- MANAGEMENT In accepting the award from Jean-Laurent house, hires and trains coaches who not only get the poses an array of prevetted and carefully monitored Bonnafé, chief executive officer of BNP Paribas, young people involved in sports activities, but also philanthropic projects for clients to choose from, dis- Senna da Silva Lalli said: ‘‘I feel particularly grateful provide role models and act as mentors for them. tributed among such fields as health, education and WEALTH because with this prize we had the opportunity to high- In accepting the prize, he said that winning the prize culture, and based in different parts of the world. This light the need to offer children and young people who was an ‘‘endorsement that sport, when used in the right option is suitable for those who are looking for a turn- PARIBAS study in public schools real opportunities way, can make areal difference to the key solution that will not require a major time invest- BNP to fully develop their potential.’’ The prizes lives of young people in disadvantaged ment. Those clients who have concrete ideas about The Instituto Ayrton Senna was foun- were awarded communities.’’ how they want to give or even those who have no idea Nathalie Sauvanet, head of Individual Philanthropy at ded by Senna da Silva Lalli in 1994 afew The prizes were awarded at a ceremo- where to start but want to be more personally involved BNP Paribas Wealth Management. months after her brother, the three-time at a ceremony ny held at the headquarters of BNP Pari- can turn to the Philanthropy Advisory for Formula One champion Ayrton Senna, held at the bas in the heart of Paris, in the presence tailor-made assistance. clients realize they are better off with asimple solu- died in aracing accident at the age of 34. of high-profile international philanthro- Both services are headed by Nathalie Sauvanet, tion. She cites the case of a Belgian client of BNP Pari- Having prospered from his career, the headquarters of pists and experts on the subject. This whose role takes her into a surprising multiplicity of bas Fortis Private Banking who wanted to create a charismatic Ayrton Senna, a beloved fig- BNP Paribas in year, jury members were Professor Suz- fields and areas of expertise. No matter how specific foundation to award a prize in a medical field. The Phi- ure in Brazil and renowned throughout the the heart of anne Berger, Yann Arthus Bertrand, Mi- or technical a client’s request, she is ready to reach out lanthropy Advisory’s analysis showed that creating world, had often given money privately to chael Golden, Lorenz von Habsbourg, to one of the bank’s experts in the right department in the necessary structure would cost as much as the Paris help Brazilian street children, but he Anand Mahindra, Maria Nowak, Jacques RAULT the right part of the world, from Europe to Asia. scholarships themselves and found another solution: wanted to create something more struc- Rigaud, Louis Schweitzer, Professor Am- If the topic hasn’t yet been covered by the bank, an existing foundation operating in the same field that tured and permanent for his country. Not long before artya Sen, Rahmi Koç (representing the Koç family, she may research it herself or ask one of her special- was willing to give prizes in the donor’s name. he died, he asked his sister to look into setting up an the 2011 grand prize winner) and Peter Carey (the ists to do it. Recently, for example, she took an in- The entrepreneurial philanthropist is also becom- organization that would provide better educational op- 2011 special prize winner). DOMINIQUE depth plunge into the subject of autism because acli- ing more common in Asia, where the bank is seeing a portunities for Brazilian children. Says Berger of this year’s grand prize winner: ‘‘Vivi- ent wanted to give to the cause. ‘‘Cus- growing interest in philanthropy, according While the idea originated with her brother and the ane Senna da Silva Lalli represents a shining example Wealth Management Senior Consultant François Ladreit de Lacharrière, the foundation’s executive di- to provide role models for its clients and other SPECIAL PRIZE WINNER | Michael de Giorgio, Greenhouse tomer service comes first,’’ she says. ‘Customer to Vincent Lecomte, the other co-chief Instituto Ayrton Senna was created with funds from of all the best and deepest impulses that motivate in- Debiesse, was ‘‘Can Philanthropy Be Inherited?’’ The rector. They talked about the tricky business of philanthropists. The grand prize winner is chosen for ‘‘Setting up a philanthropic project is a service comes executive officer of BNP Paribas Wealth his legacy, it was Senna da Silva Lalli who turned it into dividual philanthropy: recognizing a burning human discussion, moderated by Anne-Claire Pache, holder passing on afoundation to one’s heirs, who may or laudable dedication, professionalism and results, and Enlisting the power of sports as an agent for social change very personal step. My job is to under- Management. ‘‘Awareness of social the thriving organization it is today and keeps it going problem, realizing that you have the will and resources of the Philanthropy Chair at the French business may not be interested in continuing its work. is awarded a photography book produced by the bank stand the needs of the client and find the first. Setting up needs is increasing,’’ he says, adding that with the added help of outside fund-raising to supple- to bring about change on that problem and commit- school ESSEC, took place between Marc Ladreit de The BNP Paribas Prize for Individual Philanthropy and dedicated to his or her philanthropic activities. ichael de Giorgio, a sporting man and asup- more girls through such activities as dance and by re- most relevant solution to respond to a philanthropic Asians are taking a greater interest in lo- them.’’ ment its endowment. The institute, which provides ting to making that difference.’’ Lacharrière, who created the Fondation Culture et was created in 2008 by BNP Paribas as a way of The special prize award is based on strong personal porter of England’s Chelsea soccer team, cruiting more female coaches. project is a very cal issues and becoming more involved in teacher-training programs as well as teaching materi- As it is each year, the ceremony was preceded by a Diversité in 2006 to help provide art education to drawing attention to the sustainable achievements of involvement in alocal project and includes a cash M has long believed in the power of sports as a Says jury member Suzanne Berger: ‘‘This year’s The pertinence of these services can shaping their philanthropic actions. They als and methods to schools all over Brazil, boosts the debate. This year’s topic, introduced by BNP Paribas special-needs students, and his daughter, Eléonore exemplary philanthropists and, at the same time, prize of ¤50,000 ($62,000). [ vector for social change. ‘‘It’s something that has award to Michael de Giorgio shows how innovation in be measured by their success. Since personal step’ are also more actively promoting causes helped me and given me support,’’ he says.

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