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North of Broadway Blanchard Site 2010 North of Broadway / Blanchard Site Development Study Acknowledgements BPS Project Team Steve Iwata Karl Lisle Nicholas Starin Mark Raggett Lora Lillard Turhan Sonmez Justin Dollard (previous) Consultants DAO Architecture David Horsely Joann Le Mithun Erin Christensen Doug Leigh Mark Shapiro SERA Matthew Arnold Tim Smith Alison Wildman North of Broadway / Blanchard Site Development Study EcoNorthwest Abe Farkas Lorelei J. Juntunen Workshop Participants PDC: Denyse McGriff, Kevin Brake, Sara King PBOT: Mauricio Leclerc ODOT: Fred Eberle, Tim Wilson PPS: Paul Cathcart, CJ Sylvester North of Broadway / Blanchard Site Development Study Table of Contents Section 1: Project Scope and Background Project Area Map / Context and Purpose. 1 Basic Information and Assumptions . 3 Summary of Scope . 4 Section 2: Site Content and Zoning Overview . 5 Historic Maps and Photos . 6 NE Quadrant Context Map . 8 Vicinity Map . 10 Opportunities/Constraints . 11 Site Maps (Zoning, FAR, Height) . 12 Title 33 Zoning and Entitlements Analysis . 12 Summary of Area Planning and Development Studies . 14 1. Lloyd Green District, 2009 2. Rose Quarter Development Project, 2009 3. Major League Baseball, 2004 4. Rose Quarter Urban Design and Development Plan, 2001 North of Broadway / Blanchard Site Development Study Section 3: Programming and Principles Urban Design Criteria / Framework Map . 15 Development Program Concepts . 16 Critical Issues . 17 Section 4: Program Concepts Introduction . 19 Overview of Site Plans. 20 Mixed-Use Residential Concept . 22 Research and Development Concept . 28 Incremental Industrial Concept . 34 Big Box Mixed-Use Concept . 42 Employment Incubator Concept . 50 Entertainment Concept . 58 Section 5: Next Steps Closing Comments . 67 Appendix: Market Overview: Blanchard Site Redevelopment . 69 North of Broadway / Blanchard Site Development Study North of Broadway / Blanchard Site Development Study Project Scope Site Context Programming Program Next Steps & Background & Zoning & Principles Concepts Project Area Map Section 1: Project Scope and Background Context and Purpose The recently initiated N/NE Portland Public Schools’ (PPS) central Quadrant Plan will provide an support services are housed in the opportunity to identify the desired Blanchard Education Service Center long term future of the site and (BESC) in inner North Portland, at nearby properties. The N/NE the southern edge of Lower Albina Quadrant Plan is part of the and adjacent to the Rose Quarter. broader Central City 2035 effort Over the years, various planning to update the 1988 Central City efforts have suggested that this Plan, including the development of site—with its special attributes of new guiding policies, updated land access, Central City location, views use and urban design plans, and of Downtown and large size—would more detailed “quadrant plans” for be better suited to a different use specific Central City districts. The and greater development intensity. A first of four such focused quadrant range of uses, including residential plans, the N/NE Quadrant Plan development, headquarters office, will cover Lower Albina and the and a major or minor league baseball Lloyd District and address land use, stadium have been previously urban design, transportation, suggested. North of Broadway / Blanchard Site Development Study 1 Next Steps Program Programming Site Context Project Scope Concepts & Principles & Zoning & Background public infrastructure and investment, and intended to develop a broad range of ideas and operations and realize financial gains for the development regulations. It will be coordinated redevelopment concepts. None of the concepts school district. While relocation is not a current with and incorporate ongoing related efforts, presented in this report represent a preferred PPS priority, the district is supportive of City such as the Rose Quarter Development Project alternative; they are meant to be a starting efforts to explore redevelopment concepts for the and the River Plan-Central Reach. place for more focused conversations, debate site. and refinement. Developing and realizing a new The North of Broadway/Blanchard Site vision for the area will take additional planning, Development Concepts Study was initiated to public outreach and significant resources, explore potential redevelopment concepts for including a strategy for relocating some or all of the BESC site and adjacent blocks with the goal PPS’ facilities to other locations. of informing the N/NE Quadrant Plan process and helping PPS, the City, stakeholders, and Relocating PPS functions will be challenging elected officials make decisions about the desired and require significant resources. However, site future of the site. This preliminary study is redevelopment has the potential to improve 2 North of Broadway / Blanchard Site Development Study Project Scope Site Context Programming Program Next Steps & Background & Zoning & Principles Concepts Basic Information and Assumptions zoned sites are scarce in the City of Portland. N/NE Broadway. In addition, the Oregon Bureau of Planning and Sustainability (BPS) staff Diverse PPS functions Department of Transportation (ODOT) is a believe that it is appropriate to advance planning PPS has a variety of distinct functions housed at sponsoring partner in the N/NE Quadrant efforts for the eventual redevelopment of the the BESC including: Central Administration, Plan planning effort. It is envisioned that the BESC and surrounding area. This is based on a Central Kitchen and Food Services, Warehouse final plan will include recommendations for several facts and assumptions: and Distribution Services, and Maintenance improvements to the I-5/Broadway interchange Services. The school district has indicated that to improve safety, operations, and neighborhood Site characteristics and land utilization these functions do not need to be co-located to connectivity associated with the freeway. This The BESC building contains approximately meet their needs. presents an opportunity to address transportation 365,000 square feet and occupies approximately issues and access requirements associated with 8 acres of General Industrial (IG1) zoned BESC facility condition and suitability for other different redevelopment concepts for the BESC land between the Rose Quarter area and the uses site. Lower Albina industrial area. This represents A 2005 report commissioned by PPS on a developed floor area ratio (FAR) of just the feasibility of relocating Central Services Rose Quarter Planning and Redevelopment over 1:1. Because the BESC is located on from the BESC concluded that given the age, Changes and improvements to the Memorial industrially-zoned land, there is no maximum condition, awkward configuration, and seismic Coliseum and surrounding Rose Quarter is the FAR. Properties immediately to the south of vulnerability of the BESC, reuse of the existing subject of the currently underway Rose Quarter the BESC with commercial (mixed-use) zoning structure for new uses is unlikely. In addition, Development Project. It is anticipated that the and/or Comprehensive Plan designation have the report suggested that PPS should not make resulting development vision for the district a maximum FAR of 4:1 and access to bonuses major investments in upgrading the building, and the additional planning efforts of the N/ for up to an additional 3:1. In this context, but instead should seek a strategy to eventually NE Quadrant Plan will introduce a variety of the current BESC property is significantly relocate some or all PPS services and allow new uses and energy to the district. This will underutilized. Most redevelopment options redevelopment of all or most of the site. dramatically improve the attractiveness of new explored in this study would require changes to development on the BESC site and blocks the BESC’s existing industrial zoning. However, Transportation changes in the Rose Quarter immediately to the south. it should also be noted that large industrially- A new streetcar line is under construction on North of Broadway / Blanchard Site Development Study 3 Next Steps Program Programming Site Context Project Scope Concepts & Principles & Zoning & Background Summary of Scope existing conditions, refined the preliminary Project staff first developed a preliminary Urban Urban Design Framework and criteria, identified Design Framework for the project area and a list critical issues each concept needed to address, of urban design criteria to guide the development and determined the six development programs of design concepts (see Section 3) the design teams would further refine. Three urban design and planning firms This report brings together the urban design were retained on small contracts to explore framework and criteria, the identified critical redevelopment program concepts for the study issues and the six development concepts. The area. Three firms were chosen in order to bring findings by the development advisor, EcoNW, a range of perspectives and ideas to the project. are summarized in this report. Full findings are The firms are: DAO Architecture, Mithun and available in a separate document. SERA. In addition, the Portland Development Commission (PDC) retained the firm of EcoNorthwest, a development advisor with expertise in real estate market and development feasibility analysis, to inform concept development and assist in concept evaluation. A kick-off internal workshop was held on May 7, 2010. The design and development consultants attended, as well as project
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