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Leisure and Social Scene Conference & Workshops ARRIVALS ISSUE TFWA WORLD EXHIBITION 2012 NEW PRODUCT PREVIEWS BRAND NEW INNOVATIONS 05 CONFERENCE & WORKSHOPS PROGRAMME A brand new dimension 06 LEISURE AND SOCIAL SCENE Full schedule, including new activity! 11 FASHION ACCESSORIES To have & to hold Scan this code to visit TFWA.com TFWA WORLD EXHIBITION ARRIVALS 2012 WELCOME MESSAGE INTRODUCTION more comfortable and convenient. Do your ability to vote – and make your make the most of them. voice heard. WELCOME TO As at TFWA Asia Pacific Conference & As you settle in over the weekend, do Exhibition, we were very much hoping to use this issue of the TFWA Daily to help CANNES 2012 announce free wifi for all within the Palais you plan the week ahead and ensure des Festivals this year. Together with the you make the most of every opportunity Palais, other event organisers, and the available to you. Don’t forget to download City of Cannes, we have been working on TFWA’s own Smartphone App to access On behalf of everybody at of course, the week starts with a full this for some considerable time. Unfor- instant information throughout the week, TFWA, including the Board and programme of sports and leisure activities tunately, due to the layout and age of the while every day the Daily will bring you all Management Committee, a very on Sunday and continues with the Opening Palais, which makes the provision of wifi the latest news and exhibitor information. warm welcome to Cannes and Cocktail and Le Premium Evening, both at difficult and not sufficiently reliable, this I wish you all a very successful Exhibi- TFWA World Exhibition 2012 – the Palm Beach. will not be possible for 2012. But, with all tion – let’s hope the sun shines to reflect back to our usual slot in October. Within the exhibition we continue to try others, we remain committed to creating what I am sure is going to be a hot week and offer participants every assistance this service, which is rightly expected by for business. We are set for a record-breaking week! in planning and executing their week, all users of the exhibition halls. Exhibitors And a busy week at that. Alongside an whether that be by finding your way around and visitors can, as in past years, still exhibition that is at its biggest yet, with the show easily and efficiently, offering have a wifi connection. Visitors through 462 exhibiting companies present on a a quality food and beverage service (do French internet provider SFR with an massive 21,000sqm of floor space, we check out the restaurant in our new Beach online payment, and exhibitors through start with a compelling conference on Village), creating relaxing environments ordering this via their E-Technical Manual. Monday morning, the Airline Workshop/ within the exhibition area, or providing help 2012 is also an important year for breakfast first thing on Tuesday and a new and assistance for the various services you elections. TFWA sector designations workshop ‘Market Watch – Brazil, Russia may need during your stay. will take place on Wednesday morning, and China’ on Wednesday morning. This This year the on-site Business Centre followed by an AGM and EGM on Thursday replaces our usual Asia Pacific Workshop has been refurbished with new meeting morning at 09:00 in Audi K. This is for and breakfast to spotlight on these three rooms, while the TFWA Members’ Lounge TFWA members only – and if you are a Erik Juul-Mortensen dynamic emerging nations. In addition, has also been redesigned to make it even member then I strongly urge you to use President, TFWA On-site services NEW: BEACH VILLAGE fOr TFWA MEMBERS This year’s TFWA World Exhibition will be the biggest and busiest ever. TFWA has established a new exhibition area in response to the high TFWA LOUNGE PROfessIONAL PHOTOS/ demand for additional space from existing exhibitors, as well as to accom- (Golden village, Level 1) VIDEO FILM OF YOUR staND modate as many new exhibitors as possible. For TFWA members and buyers with full Benefit from a 20% discount on this The new Beach Village will increase total exhibition space to more than delegate status only. on-site video & photo service to help 21,000sqm. Located on Riviera Beach, next to the Palais des Festivals, the publicise your presence at TFWA World large outdoor structure will house Philip Morris, as well as featuring the A dedicated space where you can comfort- Exhibition and keep a record of your stand. ably access tools that allow you to easily Contact: [email protected] for the video new Beach Restaurant. Meanwhile, The Scene is relocated to a stylish new conduct business and increase your films or [email protected] for the home in the Gare Maritime on the other side of the Palais des Festivals. productivity. Services include internet, photo service. concierge, international press, massage and complimentary refreshments. RECRUITMENT SERVICE A PART OF THE Kindly supported by: (Mediterranean Village, Level 0) EXHIBITION & Find quality candidates through our recruitment partners BeThe1. BUSINESS SERVICES Please contact François Bouyer, T: +33 6 12 38 80 61 or [email protected] (Level 1, open to all delegates) Well-BEING LOUNge (Level 1) BUSINess CENTRE HAIRDressING SERVICE Kindly supported by: New THIS Year THE BEACH RestaURANT SERVICE DESKS New THIS Year Enjoy a wash and blow dry for only €20. (Beach Village) • Hotel Salon Dessange 3 rue Macé, 06400 Cannes • The Scene By reservation only at: +33 (0) 4 93 38 38 38 Enjoy the relaxed surroundings • Le Premium Evening Please present your badge and business card of this fabulous new restaurant NaIL bar New THIS Year located in the Beach Village. Boast- Kindly supported by: Kindly supported by: ing an enviable setting with sea IN FRONT OF THE PALAIS views, it offers a varied and reason- ably priced menu, providing an ideal Luggage Service (Registration Pavilion) lunch venue throughout the week. www.tfwa.com TFWA DAILY – 3 PANTONE 653U CONFERENCE & WORKSHOPS TFWA WORLD EXHIBITION ARRIVALS 2012 Consumer-driven companies and EVOLUTION OF SOCIAL MEDIA brands that have effectively imple- Social media, and its use by brands, has mented social media, embracing this been evolving, and Brennan contends ENGAGING new method of customer engage- that those executing it effectively ment, have enjoyed notable success. have separated themselves from the competition. In the book ‘Branded! How Brennan highlighted Starbucks as an Retailers Engage Consumers with Social CONSUMERS early leader in effectively engaging its Media and Mobility’, he states “your customers internationally both through culture is your strategy”. “What this social media and mobile communications. means is not just trying social media With “Luxury brands such as Burberry, Chanel, and mobile, rather embracing this SOCIAL Coach and Hugo Boss are leaders in enormous opportunity with total enthu- siasm,” he said. At the end of 2011, there were 6 billion MEDIA AND global mobile phone subscriptions, versus 4.7 billion in 2009. At the same time, the growth of tablets exceeds even the most optimistic projections, as the MOBILE global estimated shipments for tablets in 2012 is projected to top 100 million In his address to the Airline & Retailer units. “It is difficult to use the term evolution for mobile, as this growth in Workshop, Bernie Brennan, Former Chairman, both software and hardware has truly been an explosion! This is a result of National Retail Federation & Author of the leaders in this field such as Apple, ‘Branded! How Retailers Engage Consumers Google and Amazon being vertical companies, thereby driving unprec- with Social Media and Mobility’, will discuss edented growth,” emphasised Brennan. He explained that social media can be the evolution of social media and mobile used as a method of understanding what Brennan: “The lesson that I have learned since communications. They are tools that have the inception of social media, and the incredible motivates customers, and of connecting advancement of mobile, is that for those who embrace with them. It is important to focus on this opportunity, there is continued progress and simple methods of communication. “It enormous potential for customer engagement, ultimately success.” is about customer engagement, building as he explained to Ross Falconer. Customer Relationship Management social media and have demonstrated the and leveraging the enormous customer importance of social media and mobile to interest in the merchandise/service the luxury industry,” he added. proposition. Social media establishes Brennan will discuss these successes the relationship and mobile provides during the workshop, emphasising the the information and rapid service,” rapid growth of mobile communications concluded Brennan. in providing timely and relevant informa- Mobile is the unprecedented technologi- tion to consumers. This combination of cal breakthrough of our time. It is the engagement and information provides an vehicle through which customer infor- enormous opportunity for the travel retail mation can be effectively transmitted industry. “Mobile is all about accessibility, to consumers. Combining an educated localisation and personalisation, which I consumer with the benefits of social relate to a simple phrase: SO-LO-MO-ME, media is an enormous opportunity for which means SO (Social), LO (Local), consumers and brands. MO (Mobile), and ME (Personal). These consumer-related interactions all relate directly to the opportunities for travel- related retail businesses,” commented Brennan. During the workshop, he will review the significant advancements in social media and mobile over the past few years; discuss some of the successes of brands in the use of these consumer engagement channels; and recommend actions to be taken in social media and mobile that provide meaningful opportu- nities for customer engagement, while also building brand equity and sales for travel-related businesses. “The lesson that I have learned since the inception of social media, and the incredible advancement of mobile, is that for those who embrace this opportunity, there is continued progress and ultimately success.
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