EXPERIMENTING WITH ASSOCIATION BUSINESS MODELS
FEBRUARY | MAY 2019 | JULY | SEPTEMBER | NOVEMBER
INNOVATING THROUGH RETHINKING THE #MEET4IMPACT - MORE COLLABORATION ADVOCACY MODEL THAN A FRAMEWORK THE IMPORTANCE OF EDUCATION 04 \ BOARDROOM MAGAZINE Sociocracy A solution for 21st century management?
Organizations of all sizes and backgrounds that govern their own participation in the need a flexible set of practices and appropri- organization. ate structures that enable them to achieve In a sociocracy, three basic principles guide greater effectiveness and well-being. There management in general. First, the principle are several methods and concepts out there of consent governs policy decision-making. that can help reach these goals. But how to Consent means a member has no argued and find the right one and how to make sure paramount objections to a proposed policy. the often-costly investment will lead to the Secondly, a sociocratic organization is gov- anticipated result? erned by “circles,” semi-autonomous policy Recently we came across Sociocracy, a decision-making groups that correspond
method of governing organizations that pro- to working groups, whether they are staff, 2019 duces greater commitment, higher levels of members and such. Lastly, to ensure that creativity, distributed leadership, deeper har- feedback travels up and down and across the mony, and dramatically increased productiv- organization, circles are arranged in a hierar- ity. The principles and practices, based on chy of overlapping circles. The overlapping is FEBRUARY the values of equivalence, effectiveness, and formed by the circle’s operational leader and transparency, are designed to support both one or more elected representatives who are unity and respect for the individual. full members of both circles. This overlap is 05 \ called a “double link.” Sociocracy vests power in the “socius,” the companions, the people who regularly inter- In this context, associations, which are need, act with one another and have a common cause or value-driven, and member-centric, aim. Decisions are made in consultation with will find it immediately accessible and easy to each other, in consideration of the needs of implement. And there’s even such a thing as each person in the context of the aims of the ‘Sociocracy 3.0’ which focuses on the essen- organization. By contrast, democracy vests tials only, offering a lightweight framework power in the “demos,” in the population, to adapt and build on as necessary. without respect to their understanding of the This doesn’t mean it’s easy. Choosing to issues or of each other. pull in Sociocracy 3.0’s patterns requires an In a sociocratic organization, whether it investment in learning and un-learning. But is a business, an association, or a commu- it will see an increasing emergence of collab- nity, power is vested in all members of the orative multi-stakeholder environments and organization. Each person has the power the need for a wider variety of possibilities in and responsibility to make the decisions terms of organizational structure.
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THE IMPORTANCE OF EDUCATION visit www.cticc.co.za. For more information, ortobookyoureventattheCTICC,call+2721 410 5000,[email protected] exhibition, banquetormeeting intoanextraordinary experience. service, cutting-edge technology and the finest global cuisine, to transform your convention, conference, So muchmore thanamulti-purposeeventdestination,thisAfrican iconcombinesexpansivevenues,impeccable customers, andstrangersfrom across theglobebecomecolleagues,partnersandfriends. CTICC isamagicalplacewhere into strategies,consumersbecome theimaginedbecomesreal, visionsturn Nestling intheshadowofmajesticTable Mountain,andoverlookingthe spectacularAtlanticOcean,the 06 \ BOARDROOM MAGAZINE beautiful settings. one oftheworld’s most in aworld-classfacility World-class onsitedelivery, Investing inAfricanMiningIndaba Managing Director Alex Grose CONTENTS
INSIGHT SERIES FEATURE 14 EDITOR'S PAGES 06 29
HOLLAND 34 CANADA 58 ESAE 18 KELLEN 20
IAPCO 23 2019 AC FORUM 06 CONVENE 26 INTERNATIONAL ASSOCIATION 08 DESTINATIONS MAY AIPC 29 FOR THE STUDY OF PAIN MEET4IMPACT 11 07 \
FRANCE AUSTRALIA INNOVATION 32 QATAR 45 GUADALAJARA 46 HAMBURG 50 TAIWAN 64 38 SEOUL 67 JEJU 71 INTRODUCTION 39 52 BALI 72 MONACO 40 LISBON 75 NICE 41 BRISBANE 52 SWITZERLAND 76 NANTES 42 ADELAIDE 54 GLASGOW 78 RENNES 43 DARWIN 56 LISBON 75
CONTENTS 08 \ BOARDROOM MAGAZINE FUTURE ORIENTED people want tolearnhas also changed.As an developed extensively, format inwhich andthe president Adrian Ott. “The virtual has world didthey tenyears ago,” explains AC Forum's same way as “People don’t workandlearnthe a forward-thinkingapproach to education: things association-related, AC Forum has A platform for peer-to-peer exchange on all (LCE) andonewiththeSwitzerland Convention&Incentive Bureau. Working closely withthesetwopartners, AC Forum willdelivertwokey collaborative planned at theScottish Event Campus(SEC)inGlasgow, andmulti-centre (AC Forum) recent partnerships –onewiththeLeading Centres ofEurope were keen to &Conference findoutmore abouttheAssociations Forum's learning experiences for its membersthisyear, withasummertimeevent Since education for associations isoneofBoardroom's core values, we Collaborative Learning Innovating Through meeting scheduledinSwitzerland thisautumn. The ACForum other external experts, excellence and specifically in terms of learningfromeach with its four keyprinciples: education – with non-commercial partners which align and organising joint learning activities seeking outinnovativelearningopportunities Mindful ofthis shift, it is committed to operational considerations” together. organisation, we wanted to link strategic and Words ChantelleDietz venues –andthe Switzerland Convention an informalalliance of 10 of Europe’s largest with the Leading Centres of Europe (LCE) – In 2017 its AC Forumannounced alliances commercial influence. aforumfreefrom neutrality –providing good practice and expandingthinking, and congress innovation–sharing management, – raising standardsinassociation and & Incentive Bureau (SCIB). Through these also host a session exploring the value and in VAT treatment and will close on a topic progressive partnerships, it aims to present importance of brand and innovation and around meeting design and the challenges a different value proposition to its members, drawing on his experience working with of exhibitors’ concepts, inspired by real combing education and discovery in the major brands including his time as president case studies opening the debate for new form of two workshop events: the first at the of Virgin Galactic and as a special advisor approaches and new dynamism. Key players Scottish Event Campus (SEC) in Glasgow to Sir Richard Branson. Delegates will stay from the sector will talk about trends in July and the second in Switzerland in on-campus at the SEC for the entire event, and share their knowledge. This will be October, the venue for which is yet to be maximising the amount of time they get to complemented with a pre and post event tour confirmed. “Both of these will reflect the societal spend learning and collaborating as a group. opportunities to allow delegates to familiarise changes in learning and personal development by themselves with Switzerland as a destination challenging us to move out of our comfort zones for congress. CONGRESS MANAGEMENT and discover new opportunities a nd challenges Barbra Albrecht, head of Switzerland The Collaborative Learning Experience in put into context with partners that many of Convention & Incentive Bureau (SCIB), says us work with,” says Ott. AC Forum's innovative educational formats align with the bureau's goal to deliver THE LANGUAGE OF LEADERSHIP “top quality” service across all areas of the The LCE has similar ambitions to AC Forum Leading business. “Delegates will exchange with key when it comes to advancing association players from international institutions based in leadership and congress management Centres of Switzerland, learn on different subjects covered through networking and learning: “Our aim is Europe in a series of educational session and reflect on to work collectively to forge greater relationships those learnings with their peers while networking with our conference clients around the world members and discovering three congress destinations in one through informal networking and educational country in a different format as well,” explains Albrecht. “They will come away with new skills, events,” explains Kathleen Warden, director ¬¬ RAI Amsterdam, Amsterdam, Netherlands inspiration, motivation, business-relations and of conference sales at SEC. ¬¬ Centre de Convencions Internacional de Barcelona additional destination know-how.” 2019 Now in its 12th year, LCE has over a decade (CCIB), Barcelona, Spain worth of combined knowledge and expertise ¬¬ PALEXPO, Geneva, Switzerland WALKING THE WALK MAY under its belt: “We are like-minded in our ¬¬ Scottish Event Campus (SEC), Glasgow, UK ambitions and have a shared view of excellence in Numerous studies have found that, when 09 \ ¬¬ Lisbon Congress Centre (CCL), Lisbon, compared to competitive and individualistic the meetings industry. This allows us to develop Portugal efforts, collaborative learning typically a deeper understanding of our clients, so that we ¬¬ MiCo MILANO, Milan, Italy results in higher achievement and greater are better placed to help them deliver stronger and ¬¬ Internationales Congress Center München more successful events,” says Warden. (ICM), productivity. Collaborative learning, by Munich, Germany its very nature, is also conducive to a more Warden believes AC Forum and the LCE ¬¬ VIPARIS, Paris, France caring, supportive and committed working have a natural synergy, and she is eager to ¬¬ Stockholmsmässan, Stockholm, Sweden environment. In a business operated by help deliver a great learning experience for ¬¬ Austria Center Vienna, Vienna, Austria people for people; Ott believes it is vital the everyone involved: “Already the relationships www.leadingcentres.com association industry leads by example. “We between the members are strong,” she says. “This keep advocating that our respective congresses and learning collaboration will build even greater other educational live events are also networking trust, as well as provide valuable development for opportunities. So let’s walk the walk and not just everyone who participates.” talk the talk,” he says. Switzerland will combine visits to Geneva, The theme of the AC Forum and the LCE Lucerne and Basel and has been specifically Collaborative Learning Experience is 'The designed for senior-level association Language of Leadership' and will start professionals, with the exception of featured The Collaborative Learning Experience with the with an introduction to the golden rules Leading Centres of Europe is organised by the Lead- workshop on congress management geared ing Centres and AC Forum, 1-2 July 2019, Glasgow \ of communication. Participants will be towards its junior members. interviewed in pairs on pre-agreed scenarios, The Collaborative. Learning Experience with Switzerland & General congress management is as a way of pushing out of their comfort Configured to be highly interactive, the organised by Switzerland Convention and Incentive zone while working collaboratively. The programme will focus on developing creative Bureau (SCIB) and AC Forum, 17-18 October 2019 in Geneva, Lucerne and Basel \ interviews being filmed so that they can be approaches towards site inspections and played back the following day for analysis. exploring new territories. It will start with More information on www.acforum.net Will Whitehorn, chairman of the SEC, will a scientific visit, followed by an overview
EDITOR’S PAGES 10 \ BOARDROOM MAGAZINE world. petency to support members around the to ensurethattheyhave the culture com- the traininganddevelopmentof our staff global mindset. We alsoworkreallyhardon can recruit fromorganizations thathavea is astrongassociation community,andwe of being located in Washington, D.C. There who was an American. There are benefits related toourfounder,Dr. JohnBonica, ters intheUnitedStates ismoredirectly nearly from our founding. Our headquar- Africa. Thisgeographic diversityexisted remaining members in Latin America and Pacific, Europe and North America with the one-third ofourmembersareinAsia/ bers in more than 100 countries. Currently, IASP isaglobalorganizationwithmem- What doesthat mean? was bornasaglobal organization. You have beenquoted sayingIASP The International Association for the Study of Pain’s Global In July2015,Matthew D’Uva became Executive Director oftheInternational the association grows globally, D’Uva, whojust joinedBoardroom Advisory providers, andpolicymakers to stimulate andsupportthestudy ofpain. As Board member, asanew shares someofthechallenges andopportunities of havingaglobal membershipincluding100chapters andmembersfrom Association for theStudyAssociation ofPain asCEO.As (IASP),where henowserves the world’s leading professional organization devoted to pain research and treatment, IASPbringstogether scientists, clinicians,health-care more than120countries. Thisarticleispart ofBoardroom’s exclusive alliance HubPartnership withtheGlobal Associations (GAHP). Growth Strategy region. taken place withoutbeingpresent inthe bers intheUAE,andthis wouldnothave to develop a deeper relationship with mem- of thatparticular tripwasthe pathforIASP our official chapter. One of the by-products founded a chapter that IASP recognizes as ates, we had great conversations and they creating achapter intheUnitedArabEmir- met with members who were interested in ciation Conference atthe endof2017,I When I wasinDubaifortheAsso- a nationallevel. the benefitofconnecting withachapter at organization (IASP) as well as recognized the needtobothconnected withaglobal has beenorganic overtimeasmembersfind tional membership.Mostofchapter growth The association hasalwayshadaninterna- to suchalarge number? world. How didtheassociation grow IASP has100chapters allover the Interview RémiDévé new markets,wehave examples ofprograms the world,sowhenwe’relookingto develop have been successful in different parts of We’ve beenable tobuildprogramsthat world. What doesthismean exactly? your presence indifferent parts of the You usethe term ‘glocal’ referring to something sustainable. local organizationthetimeneededtobuild Our strategy is to give members and the community wherevertheyarebased. inspire them to build a chapter, and create a about of what a chapter can do for them, sent opportunities forustoeducate people we form global partnerships. They repre- different partsoftheworldaroundwhich camps.” Those are programs that we have in call “painschools” orforclinicians in“pain it be for young investigators in what we which we base our organization, whether people, we have some core programs on In termsofhowwebuildconnections with that we can bring to markets we want to knowledge, policy makers, etc. The same grow. In Southeast Asia, we developed the goes for our European federation. We have pain camps I mentioned earlier, which were a presence in Brussels with staff on the embraced by local leaders. When we were ground, and they are engaged in European looking to develop stronger connections in policy. We tap into their expertise in all Latin America, we introduced those pro- related fields. grams. For example, a successful fellow- Until recently, we didn’t have a chapter in ship program in Thailand was replicated in the UAE, and Dubai now represents the Colombia. ideal convening place to reach that com- Local connections are paramount and munity in the Middle East. Our Singapore we rely strongly on our members locally. chapter has been historically strong and We can demonstrate what has worked in helped expand our reach in the Southeast Southeast Asia and see what is relevant for Asia-Pacific region to countries we never Latin America. It’s a pragmatic approach: dreamed we have a presence, such as Myan- our members know what they need, know mar, the Philippines, or Vietnam. where the gaps are, and they need support Is the ultimate goal to continue from us to fill those gaps. growing, to increase the number of This means there’s no ‘one size fits chapters? all’ model? The ultimate aim is actually to grow our Because we are a global organization, we global partnerships to allow us to achieve attract people who think globally and who our mission of relieving pain worldwide. are engaged as global citizens. The people We partner with other global organizations we are working with are usually people who for our advocacy efforts and on programs we have expertise due to their research back- would not be able to manage by ourselves.
ground, as well as cultural appreciation of Our goals for growth and membership are 2019 the context in which they are working. As twofold: from a financial perspective, we’re far as global growth is concerned, it’s all looking to diversify our programs so that we MAY about cultural competence and empathy. may develop new opportunities to engage
with members in different ways. This could 11 \ We try to have real conversations where be through the creation of new programs everybody is engaged to find solutions or the way we engage members and partici- together. As a global organization, we’re pants at our World Congress. going in and basically co-creating. In the end, it’s all about supporting a dis- What do you find most challenging tribution hub for world-class science and when it comes to expanding globally? evidence-based treatment to elevate the One challenge is finding the resources to knowledge and education of members and invest, of course. Collaborations—when the healthcare community. they are truly collaborations—are a lot of work; to get everybody on the same page and to have everybody truly listen doesn’t happen magically. Every market is unique, and it takes time to understand and grasp. What are the benefits of having a presence in all member cities of the Global Associations Hub Partnership? When it was founded, IASP was actually This piece is part of the exclusive partnership headquartered in the state of Washing- between Boardroom and the Global Association ton. When they decided to relocate to Hubs Partnership (GAHP), which comes as an innovative response to the increasing decentrali- Washington, D.C., they felt there was a sation of international associations, as they look to strategic advantage of being in a global develop their activities globally. hub city, because of the accessibility to www.associationhubs.org human resources, association management
EDITOR’S PAGES 12 \ BOARDROOM MAGAZINE posed to do. But when expanded into a broader posed to do. But when expanded into a broader tion with the proof that it is doing what it’s sup- mission is being served provides the organisa- having thecapacity toreportonhowwellthat and theirmissionisessential totheirexistence, Because associations aresocial organisations eficiaries, andultimatelytosociety atlarge. that anorganisationis deliveringtoitsben- impact is being able to show the entire value One oftheultimategoals“measuring”social IMPACT MANAGEMENT associations destinations. andbusinessevents framework that offers supportinsocialimpact generation andmeasurement for along withseveral partners, thisambitiousproject aimsto create animpact Boardroom. Founded byGeneviève Leclerc, CMP, founder ofCaravelle Strategies, The #Meet4impact project was 2019editionof initiallyannounced intheFebruary Framework… andMore An Actionable Impact #Meet4impact throughout their journey from the initial impact throughout theirjourneyfromthe initialimpact nicated for value. This means supporting them fully created, managed, captured, and commu- an end-to-endprocesswhich can bepurpose- to empowerourpartnersconsiderimpactas Through the # outcomes itgenerates. governance by holding itself accountable for the processes and delivery, and demonstrate great egy to achieve operational excellence, improve process, it can be a powerful management strat- M eet 4 i m pact initiative, we aim initiative, we aim improve itsprogrammeandservice delivery. ultimately getgreaterclarity onhowitshould to finallyleveragingthisdataandknowledge the data collected and how to communicate it; tools to register this and track it; to analysing how todoit;providingthe know-howand determining what it should be measuring and value proposition to funders and members; to it fulfills the business objectives of enhancing its holders can assist with this goal; to making sure goal settingtotheidentification ofwhich stake- EDITOR’S PAGES EDITOR’S PAGES
13 \ MAY 2019 14 \ BOARDROOM MAGAZINE to commit resourcestodata collection, and it implies that the organisation is ready This falls into the realm of data management these results over time or against others. compile quantitative metrics andcompare Finally, tocalculate indicators, youhaveto value forsociety. currency as a way of conveying the gain in in social condition. SROI uses financial financial “marketvalue”tocertain changes on investment),which basicallyattributesa help of the SROI framework (Social return social impact, this is done mostly with the well-being or in any other societal gain. In action through generatinganincrease in have toquantifytheeconomic valueofyour Secondly, to monetize social change, you information aboutthevalueitcreates. change” methodusesnarrativetoprovide impact being created. The “demonstrating and you can claim contribution to the that youundertookthenecessary actions this… THEN this happens…), you can prove desired impactgoalandtheoutcome (IF Ido of cause-to-effect relationshipbetweenyour not quantified.Byformulatingahypothesis created byyouractionscan beobservedbut no metrics available, or when the change way ofreportingonimpact whenthereare objectives. Inmanycases, thisisthebest there beforeandbenchmark onyourown have toevaluateoutcomes against whatwas Initially, when demonstrating change, you indicators showing progress. 2) monetizing change and 3) calculating of measurements: 1) demonstrating change, This is typically done through three types on its community of interest as a whole. communities, ontheeventparticipants, and and environmentaleffectsonthelocal host to assess theeconomic, social,regulatory such asanevent,theassociation willwant measure thesocietal impact ofanactivity, would reportonfinancial results. To out itsmission,inasimilarwaythatone organisational effectiveness incarrying organisation willbeabletoreportonits use “impact” as a currency by which the The measurementof societal impact will IMPACT MEASUREMENT insights aseveryoneiscollectively learning. failure stories;andcontribute valuable others onthispath;exchange success and partners tosharetheir ownjourneywith The online platform will also enable others. being; environment;policy; andmany research; innovation;community well- industry, such as:knowledgetransferand social change in the business events that we have selected for demonstrating built in and distributed in the areas of focus impact frameworks and calculators will be same tool. Indicators from existing global broad rangeofstakeholders –allfromthe conveying powerfulimpact stories toa and create visually attractive impact reports visualize their data as it is being collected; impact journey and dashboard; enter and a catalog ofimpact KPIs tocreate theirown to maptheirdesiredimpact andselect from taking part in the project by allowing them The platformwillsupportorganisations management dashboard. community platform and a social impact organisation has and what needs developing. help identifying whatdatacapacity your have mappedoutthisprocess andtheycan # One of the finest features of the ONLINE PLATFORM The # DESIGN THINKING who created aworkableframework for business purposes by IDEO in California, really came of age when it was adapted for coined inthe1960sbyJohn E. Arnold but methodology. Design Thinking was first Thinking as a core principle of our this. Social impact experts at # tracking and what value it will gain out of able toidentifywhat dataitshouldreallybe The keytoimpactmeasurementisbe compilation, analysis, and communication. to # online toolthat willbemadeavailable be rolling out this year. The comprehensive M eet M 4 eet M i m eet 4 pact i m 4 pact i project is the platform it will m pact partners will be both a teamusesDesign M eet 4 i m pact
When talking about your impact efforts, emotionally with their stakeholders. will have more impact if they connect organisations knowthattheir message of meaningsincethedawntime. Smart is how humanity has constructed its sense storytellers andcrave forgoodstories;this in ameaningfulway.We’re allborn and connecting with your audience the realvaluecreated byyourevents Good storytellingisessentialtoconveying STORYTELLING # learning and as such, is an integral part of It's amindsetofconstant iterationand an organisationonimpact journey. and isanidealmethodologytoaccompany responding to a need and creating new value Design thinkingis deeplyanchored in process: you through a successful problem-solving The various steps proposed will guide and creativity. finding solutions drawingonintentionality want tocreate animpact;Designis about big challenge andmultiplestakeholders who be particularly effective when dealing with a of design.Design Thinkinghasprovento intentionality movesusintothediscipline it. Tackling achallenge withpurposeand our partners. M 6. 5. 4. 3. 2. 1. eet Share thestory Test to learn Make ideas tangible Generate ideas Gather inspiration Frame aquestion 4 i m pact and how we create value for social valueyouhavegenerated. create astrongnarrativeonthepositive together into aneffective impact report and will enable you to draw those elements # impact andscale.” Successful social innovations havedurability, ecosystem direction inthe ofgreater resilience. flows ofany behaviors, resource andauthority profoundlyor process that changes beliefs, imagined, butalso created. Itis aninitiative canbenotonly insociety where ultimategood mission: “Social Innovation… assumes aworld Generation evocativelyreflects our This tellingquote fromSocial Innovation What dowemeanbysocial innovation? SOCIAL INNOVATION become realagentsofchange insociety. and othermeetingssector stakeholders to ultimately, wehope,enableassociations intelligence to design our end product will and iterations, and channeling collective startup” mindsetofrapidexperimentation open innovationplatform,adoptinga“lean By allowingourprojecttobebuiltonan business eventsdefinesuccess inthefuture. that itcan ultimatelychange theway and collaboration practices, and we believe community and anchored in cross-learning The # compelling anddata-drivenimpact story. and quantitativeinformationtoenablea powerfully by incorporating both qualitative the effectiveness of your actions most decision-making, and you can demonstrate storytelling is the new panacea to influence that # and soareourpartners. Ourobjective is approach in this sector… we’re trailblazers its organisational effectiveness incarrying out its mission,in a M currency by which the organisation willbeable toreport on eet The measurement of societal impact willuse“impact” asa M M 4 i eet m eet pact 4 similar way that onewould report onfinancial results. 4 I i m m offersanentirelynew pact pact platform and its experts beco-designed bythe #Meet be apartof How canyou global to tell usyourstory. to community@meet4impact. www.meet4impact.global; orwrite #Cities4Impact keywords; visit following the#Meet4impact updates onsocialmedia Keep lookingoutfor more ¬ ¬ ¬ ¬ about socialimpact inoursector: to buildacommunity passionate We’re aglobal not-for-profit aiming \ #Associations4impact from others’ progress. sharing theirstories andlearning #Meet4impact community, And anyonecan jointhe camps” for yourteam. educational socialimpact “boot We can designandfacilitate diving into implementation. theoretical approach before knowledge orexplorenew a can alsoworkwithusto gain embark ontheirimpact journey Organisations wishingto and expertaccompaniment. and benefitfrom allour tools can become Founding Partners collaboratingevent onaspecific anddestinationsAssociations 4impact? EDITOR’S PAGES \
15 \ MAY 2019 16 \ BOARDROOM MAGAZINE community. business models that impact the novel experimentation-driven everyone onboard by imagining Associations have tobring FEATURE Associations have to bring everyone on board by imagining 2019 MAY novel experimentation-driven 17 \ business models that impact the community.
FEATURE 18 \ BOARDROOM MAGAZINE Models Association Business Experimenting with FEATURE FEATURE
As the powerful forces of cultural, demographic, economic, political, social and, above all, technological shift combine to relentlessly transform our society, associations need fresh thinking on how to successfully attract the stakeholders of the future through radical new value creation. One of the ways for them to do that is to redesign or even experiment with business models, a topic which this feature explores at length. But first let’s give the floor to Boardroom Advisory Board Member 2019
Silke Schlinnertz who shares her insights on how associations need to be agile in MAY this day and age. 19 \
Every industry and every association will face disruption at some point professional collaboration, that might be challenging the traditional cate- in their lives one way or another. You may ask why? Currently, our soci- gories of members and partners, and their accustomed way of exchanging, ety and we as individuals are transforming constantly and faster than ever collaborating and learning. before. This is due (but not only) to technological shifts, digitisation of almost everything, combined with cultural, economic, political and social In order for associations to remain relevant and thrive over the next dec- differences that make our lives so interesting. ade and not vanish as the dinosaurs did, each one must understand and respect a fundamental principle: the deepest untapped value for engage- The challenge for associations is to understand these new drivers and their ment. Put simply, business lies within your network, your relationships impact. This requires a balancing act between fresh forward thinking on with your current members and the broader community – definitively not how to successfully attract and hopefully retain the members of the future by doing more of the same kinds of standard services, products or other on one side. On the other, non-profit organisations, professional societies and the likes have to be careful not to upset the long-established relations conventional forms of value you have always produced. with their current members and partners. This will require associations to bring everyone on board by continuously The new generation of members and the wider community have, most evolving and by imagining novel experimentation-driven business models likely, different – or at least additional – expectations from an associa- that impact and connect a broader range of members and contributors in tion than the long-term members. This new society expects transpar- the most meaningful, co-creative and collaborative way. Read all about it ency, real-time interaction, instant feedback combined with personal and in the next few pages of this issue of Boardroom. 20 \ BOARDROOM MAGAZINE bluntly stated that thetraditional association concept was dead –heexplains roundtable sessionat theEuropean Summit2019inBrussels, Association Wouter Lox , Secretary General AIJN,European Fruit Juices Association, Following therecent discussiononthefuture ofassociations duringa The Future Financing of Associations here why. FEATURE
Having worked in associations or with associations for the last 25 years, 2016 emphasises that the fundamental challenge to the membership model there are clearly developments to be noted, however, the future of is to be serving an ever-growing diverse set of member needs. associations might not be so dooming as I suggested at the European Having said that, membership benefit packages might also require diversity Association Summit, but it also does not exclude the fact that we need to in financial contributions and this is referred to as tiered membership. Such a reconsider membership models, strategy, and methods about membership one-stop shop in membership challenges the funding of the sector approach and hence the future of financing associations. activity of such an association. Rominiecki recognises that “individual My initial statement considered the industrial globalisation and benefit and collaborative action are not mutually exclusive”, but members only technological trends of consolidations of companies and changing interested in funding ad hoc alliances or individual service packages might ownerships, shifting to private equity funds and questioning what the still continue to fund the overall working of a sector association because of two important value propositions that sector associations have: Big value proposition of associations could present towards its membership. Data collection compiled by associations and the interactive network they We cannot deny that like all other organisations, associations today exist provide. in environments characterised by a state of constant evolvement/change and fluidity. Data collected by associations at sectoral level and the insights derived from such data would benefit companies and foster a greater understanding of In addition to these industrial trends, companies seek a value proposition trends and developments in the sector. Information is now widely available to engage or maintain membership if its membership and funding provide thanks to the free and available knowledge in multiple formats across a efficient and effective representation of the interest of the sector either myriad of channels. The difference is that the abundance of information 2019 on specific dossiers or in generic promotion of positions in dossiers. is worthless if you are not able to analyse it and put in relevance to the However, as dossiers tend to become multi-sectorally relevant, the added sector insights. Sector associations have sector experts who help to relate MAY value to maintaining a sector association for some sector promotion entails and modulate the information to the sector specific insights. that unique sector approaches might be declining. Industries might want 21 \ The blog article by Julie Dietz advises associations to turn the research into to invest more in these multi-sectoral (in)formal industry/NGO platforms essential and beneficial resources for their members to enhance interaction and attribute less importance to maintaining funding associations in the and engagement in sharing best practices. Talent-sharing/management current traditional format. moments provide valuable insights and shorten the learning curve for Certainly, continuous financial uncertainty is jeopardising the existence of many professionals in professional education based on the industry- traditional associations which implies that associations should continue to specific challenges they are confronted with. evaluate new fundraising and operational strategies. Hence, the value of a membership stems from the resources and interactions obtained from the trade association – be it peer to peer, ESSENTIAL ROLE IN BUSINESS organisation to organisation, or association to organisation. Reading and researching on insights regarding the challenges associations It is also clear that membership is evolving, and my initial blunt statement might face in future, it has become apparent that professional associations was actually not correct. The financing of the value proposition of continue to play an essential role in business. membership in a one-size-fits-all model is not a future model anymore. Hence, associations need to continue to adapt their membership models Julie Dietz in her blog on “4 Challenges for Trade Associations and How to and financing structures to reflect the changing nature of membership. Tackle Them with Community” from February 20, 2018 suggests that the value of trade associations is not only recognised but also continues to be vital in the institutional dialogue process. There is also a recognition that trade associations are facing transition. “As the world changes, so do the demands of members”; that is a no brainer, but one that is essential to This article was contributed by ESAE member Wouter Lox. Boardroom has an exclu- sive partnership with the European Society of Association Executives. continue keeping in mind when shaping the future of financing the For more information on ESAE, visit www.associationexecutives.eu membership-driven association world. The article by Joe Rominiecki in Associations now entitled “What I’ve learned in four years of blogging about membership associations” from November 16, 22 \ BOARDROOM MAGAZINE for thefuture. communication will lead to sustainable results better governance, project financing, and and understandthem.Goodpositioning, identified to help you oversee this evolution horizon. Here are some overall trends we have by injecting new ideasandbroadeningthe instead changes should be regularly considered not justbemadewhen uncertainty happens: is enabledinthelongterm. Changes should makes the“value”ofanassociationthatsuccess understand the complex functioning of what It isbybeing more flexibleandtryingto as anewwayofworking. mission and goals with more project orientation actors involvedcan accomplish theassociation’s managers needto understand how different the structure of associations. Association way toamore‘project based’concept within shift in association operations from a classical move forward. What is noticeable is the adapt tochange thatwillhelpusgrowand technological advancement, it is the way we In a world of fast-moving markets along with strengthening theirrelationship withstakeholders solidgrowth, andachieve Alfons Westgeest, managingpartner at Kellen, explores strategies that will not onlygenerate butalsoaddvalue non-duesrevenues to associations, Non-Due Revenues inan Strategies forGenerating Ever-Changing World as they movemore towardsas they ‘project based’ initiatives. association isundertaking. the workinggroupsandprojects which the by supporting themissionandbyassistingin opportunity to contribute, by giving input, challenge status quo. Any member has the New entrantsareinterestingbecause they as associates andaffiliates. membership andsomemaybeofferedjoining to stakeholder’s groups beyond its regular chain. Inaddition,anassociation can extend can alsocome fromdifferentpartsofthevalue makers) andcustomers oftheassociation: they that most members are both owners (decision and stayappealing. Oneshouldremember have to respond in a rapid and agile manner To keepsatisfyingmember’sneeds,associations attracted to the hive, the bigger it will become. as beesofthisworld. Themorebeesget Think ofassociations asbeehivesandmembers JOIN THEBEEHIVE to adapt your priorities and orienting your to adapt your priorities and orienting your be innovativeinsuch awaythatyouarewilling To keep thetrustofyour members, you have to MISSION TO INNOVATE under a federation concept. When seeking the under afederationconcept. Whenseekingthe especially when these are also associations the organizational structure of the members, to beverydifferentandoftenslower thanin rigid, and minimizing fluid interaction. It tends associations is usually a complex matter, fairly of an association. Decision-making in sufficient to ensure the growth and sustainability Traditional managementstructure isnolonger DECISION-MAKING economic unit. branch or subsidiary into a separate legal or associations. Alternatively,theyhiveoffa cases weseeassociations mergewithoracquire building or crossing bridges. In some unique campaigns which aretopic focused, andare parties, on a long- or short-term basis and via can be achieved via alliances with other The broadeningoftheassociation’s position word todescribe thatmixas“coopetition”. cooperation and competition. There is even a so. As a consequence, associations need a mix of that asanassociation, youarenotaloneindoing projects tobetterfulfiltheirneeds.Remember FEATURE
creation of sustainable future, a rethinking of offering of paid-for banners and flyers would be the structure and composition is necessary. a way to gain additional revenue. Trade shows, conferences or auctions also generate non-dues The Board represents “the owners” and reports revenues. to the Assembly as the ultimate deciding and governing body. The relations between horizontal projects, aided by creative business PROJECT ORIENTATION models, will help translate your association Associations are turning more to project-based from static structure into a more dynamic one. organizations, and you can seek contributions Therefore, many associations are trying to find from agencies or consultants specialized in ways to change and to speed up their “time certain domains to help the association achieve to decision” and “time to market”. Strategic these projects by providing the necessary debates must lead to selecting the association’s studies, data and much more. In fact, connecting priorities. This will greatly help staff to manage with other stakeholders is much easier today the association in a coherent and consistent than it used to be in the past. With a ‘click of current state, while changing towards an a button,' you can unite with people from advanced future state. other continents. Some other notable ways to upgrade resourcing is by attracting donors, Decision-making can also be improved by foundations or public agencies that can also gradually breaking down silos that might exist contribute through partnerships. between the staff departments and also between committees and layers of decision making. Our It is important that new projects are decided research also shows the benefits of engaging upon and financed according to the association’s with the local markets much faster and more rules and by defining clear ‘objectives, goals and continuously: it might mean having some staff outcomes’. In addition, ‘audits’ don’t just come at and decision making on that same local level. the end but also during the projects. It may take Technology allows local staff to work on global the form of Key Performance Indicators (KPIs) 2019 projects or even to lead them. and measuring the Return on Investment
(ROIs). MAY COMMUNICATIONS & RESOURCES
Focusing solely on membership dues is not a SUSTAINABILITY FOR ALL 23 \ viable option to strengthen association position Combining all these strategies will not only in the market. Association leaders and managers generate non-dues revenue, but it will add should seek to enhance communications value to your association, strengthening your and revenue streams. In today’s context, relationship with stakeholders and achieve the digital evolution has affected the way solid growth. Meanwhile many associations associations function as both information and understand the need to engage not just in communication hub, which are no longer sustaining the association as such but also accessed only from a membership perspective. the planet: simply said but not easily done. Associations increasingly relate to the United ‘Internal resources’ are opportunities that Nation’s Sustainable Development Goals as a associations can exploit. If your association more practical and advanced tool to engage delivers web content for instance or educational with. While very ambitious, these goals will seminars to your members, revenue and added help the association to stay relevant and move value to the association and members can be from member engagement to “owner and obtained. Another way to use content is by customer” engagement as well as delivering on sponsoring content that can be visible to your the long-term mission. members to read and consume, or by providing a subscription for your content just like magazines for a fee.
Broadening your dues can be also found in Alfons Westgeest is managing partner at Kellen, a global association management and commu- ‘external resources’. It will never be said enough, nications company born to help build stronger but using social media and communication tools not-for-profit organizations, so they can make the is a necessity. When opening up advertising greatest impact (kellencompany.com) space for other companies or organizations, the IMEX_Boardroom_210x250+5.indd 1
24 \ BOARDROOM MAGAZINE your future events. destinations, venues andsuppliersto gatherideasfor Then, stay onfor IMEXwhere you’ll meet with inspired andconnect withyour tribe! across sectors. allindustry Hearfrom top speakers, get Learn how to solve challengesfaced by associations valuable information. 20 May 2019. It’s fun,friendlyandatreasure trove of an associationthenyou needto beatAssociation Day, If you organise international meetings andevents for REAP THEBENEFITS YOUR ASSOCIATION WILL on/association-day imex-frankfurt.com/whats- Register your interest at: 13/03/2019 12:00 FEATURE Age of Adaptation The Quest for New Association Business Models
Associations are now driven to rethink their mission, purpose, values, and the means and speed with which they interact with their members, partners and benefactors. These organisations are compelled to find new ways to be sustainable and resilient in a world where everything is fast, and nothing is ever unique.
Words Gergana Tzvetova 2019 As traditional income streams are eroded by beneficiary could weaken if there is limited At the same time, all risks usually associated
this changing world, associations are search- face-to-face interaction. Altogether, most with social media apply, especially the use (or MAY ing for new business models. This article will donations will happen virtually, which will misuse) of information, and online fraud.
explore the quest for non-dues revenue (NDR) increase the number of supporters who will 25 \ sources. Because embracing progress means back initiatives, even with smaller amounts. In this context, associations will increasingly nothing less than breaking with old habits. rely on NDR linked to social media. The demand for experts – those who know the SOCIAL MEDIA nuts and bolts (and the darkest corners) of FUNDRAISING & DONATIONS Despite criticisms targeting its trustworthi- it – will increase even more as will the need All successful fundraising initiatives start with ness and reliability, social media – when used to utilise social media’s power for increased a sound strategy, linking them closely with the responsibly and reasonably – could boost an revenues. association’s goals and mission, all whilst cor- association’s income. It is an excellent oppor- responding to the needs of members. Fund- tunity for an organisation to guarantee that ONLINE EDUCATION raisers could differ in type, duration or style, its fundraising initiatives, campaigns, project with fun runs, sports events, gala dinners, etc. updates and membership calls reach those that Offering specialised learning materials and being popular. These events could also take need to know right then and there. resources, online courses and webinars, for a place virtually, opening them up to a wider fee has become another way for associations to We must remember that an organisation's audience beyond members and partners. guarantee a steady revenue stream. Moreover, social media and overall online presence (web- The different types of fundraising available site, electronic newsletters, etc.) is what welds these organisations have a significant leverage stimulate creativity within the association together a community of members, partners, over other providers of online courses due to and keep members interested. Meanwhile, if sponsors and policy-makers. their content credibility. several causes are presented, the audience has Social media campaigns generally come at no, The value of an association’s online resources higher chances to get engaged, as there are or very low, cost and are relatively easy to grows significantly when participants who more options on what to support. design, implement, and monitor (so long as complete the course receive additional cred- But there are risks too. Associations could there is a specialist driving them). They also its, such as CME, that is relevant to health- lose their independence to donors’ wishes, can reach a very high number of people and care professionals. Additional advantage can while connection between the donor and the are especially appealing to younger audiences. come when some or all materials are offered in 26 \ BOARDROOM MAGAZINE that they need to support organisations to that theyneedtosupportorganisations to existence of associations. People understand Membership is still inextricably linked to the DE-TRADITIONALISING DUES and intriguethemwithinteractive formats. guages as possible, to attract a larger audience and provide teaching materials in as many lan- will continue togrow,asassociations develop As such, the popularity of this NDR source the samecontent virtually. workshops, asmemberscan choose toobtain decrease inparticipation ofmeetingsand But, itmay,atthesametime,leadtosome tunities through online discussion forums. while creating numerousengagementoppor- trends, research anddevelopmentinthefield, it willkeepthe association abreastoflatest attend meetings, workshops and courses, and members whocannot, foravarietyofreasons, In general,onlineeducation isattractive to ing specific local needs. languages otherthan Englishandareaddress- financially sustainable. But should they not financially sustainable.Butshould theynot Of course, to exist, all organisations must be of like-mindedindividuals. advocating causes andbuilding communities back tothebasics ofnon-profit associations – finance, and money. They should strive to go and call for associations to look beyond dues, We could take this analysis one step further DE-TRADITIONALISING MEMBERSHIP their members. adapt tothe priorities,interestsandneedsof of professionalbodiesandtheirreadiness to or life will be a good indicator of the flexibility career their of stage specific а at require they ing members the freedomtouncover what the requires associations toprogressively pursue But todayeveryoneissimplytoobusy.This more than ever. connect andbelongtosomething,maybenow receive certain benefits. Andthey stillwantto à lacarte approach to membership. Giv- that – nothing more and nothing less. that –nothingmoreandless. they reallyneedand,then, givingthem exactly this could meanguidingthemtodiscover what in which we live and dobusiness. Ultimately, the overburdened,hurriedandchaotic reality future will be to help people find their way in function of professional organisations of the struggle to stay relevant. Maybe the main networks, both individuals and associations Swamped bythousandsofphysical andvirtual members tokeepingthem allengaged? upgrade from preserving a specific number of [email protected] conventions andspecialeventsfrom41countries. managers ofinternationalandnationalcongresses, congress organisers,meetingplannersand companies comprisedofover8,300professional Manager atKenesGroup.IAPCOrepresents133 author GerganaTzvetova,AssociateAssociation Association ofProfessionalCongressOrganisers, This articlewasprovidedbytheInternational \www.iapco.org
DATES,
TOPICS, DATES TOPICS
LOCATIONS
& LOCATIONS &
UNVEILED UNVEILED
- The AW workshops includes hands-on, tangible, impact
Founded by Kai Troll as a non-profit organisation, The AW workshops includes hands-on, tangible, impact- Founded by Kai Troll as a non-profit organisation,
ful experiential learning experiences, facilitated and
ASSOCIATIONWORLD aims to create excellence in ful experiential learning experiences, facilitated and ASSOCIATIONWORLD aims to create excellence in
guided by a multi-cultural professional faculty of glob- - association business management and to deliver pre- guided by a multi-cultural professional faculty of glob- association business management and to deliver pre
ally experienced experts. In small and effective groups mium but affordable education for associations and ally experienced experts. In small and effective groups mium but affordable education for associations and
of 20-40 like-minded individuals, the workshops will non-profit professionals. of 20-40 like-minded individuals, the workshops will non-profit professionals.
-
focus on maximizing the experience and learning out- focus on maximizing the experience and learning out
comes for each participant. comes for each participant.
-
Through its four pillars – AssociationInnovation, Associ- Through its four pillars – AssociationInnovation, Associ
ationPartners, AssociationLeaders and Association360 – ationPartners, AssociationLeaders and Association360 –
26 October in Brussels at The Launch has been set on
ASSOCIATIONWORLD provides and facilitates in-depth Launch has been set on 26 October in Brussels at The ASSOCIATIONWORLD provides and facilitates in-depth
29 October in Geneva at the Interconti- Hotel, and on solutions to common issues related to non-profit and Hotel, and on 29 October in Geneva at the Interconti- solutions to common issues related to non-profit and
nental Geneva.
association business components. nental Geneva. association business components.
AW’S 2018 SEASON AW’S 2018 SEASON
Max. No. AttendeesGeneva Brussels
Education Topics Brussels Geneva Max. No. Attendees Education Topics
Leadership & Leadership Development 20 delegates 29 Oct 2018
Leadership & Leadership Development 26 Oct 2018 29 Oct 2018 20 delegates 26 Oct 2018
Advocacy & Campaigning 20 delegates 5 Nov 2018
Advocacy & Campaigning 2 Nov 2018 5 Nov 2018 20 delegates 2 Nov 2018
Nov 2018
Nov 2018 Nov 2018 Nov 2018
Event Development & Bidding Processes
Event Development & Bidding Processes 30 delegates 30 delegates
(tbc)
(tbc) (tbc) (tbc)
Strategy & Business Planning 20 delegates 26 Nov 2018
Strategy & Business Planning 19 Nov 2018 26 Nov 2018 20 delegates 19 Nov 2018
Membership 30 delegates 10 Dec
Membership 7 Dec 10 Dec 30 delegates 7 Dec
Resource Development, Funding Models, Resource Development, Funding Models,
40 delegates 10 Dec
7 Dec 10 Dec 40 delegates 7 Dec
Partnership Development Partnership Development
For more information, detailed programme and pre-registration For more information, detailed programme and pre-registration
www.associationworld.eu. [email protected] or visit contact [email protected] or visit www.associationworld.eu. contact
Association Partner Partners Global Partner Global Media Partner Global Partner Partners Association Partner Global Media Partner
Partner Local Destination TOPICS TOPICS 2019 ning outcome of each participant. Partner Global Destination LOCATIONS UNVEILED & LOCATIONS Theme / Topics Media / Communications Telling) (Story Leadership Development Media / Communications Telling) (Story Event Development / Event Design Business Communications Intercultural Leadership Development Event Development / Event Design Communications / Story Telling Event Development / Event Design Development / Funding Resource Strategic Planning Strategic Planning Human Resources Governance Reception Governance + End of Year Event Development / Event Design Reception End of Year Event Development / Event Design + s event or visit www.associationworld.eu Partner ASSOCIATIONWORLD aims to build excellence in association business business excellence in association aims to build ASSOCIATIONWORLD Global Technology Global Technology education to association and non-profit professionals and their organizations. professionals and non-profit education to association management. To do so, the foundation delivers accessible, affordable but premium but premium delivers accessible, affordable do so, the foundation management. To Date 3. May Fr, Mo, 6. May Mo, 13. May Mo, 27. May Mo, 3. Jun Mo, 24. Jun Mo, 26. Aug 30. Aug Fr, 30. Aug Fr, Mo, 2. Sep Mo, 9. Sep 4. Oct Fr, 11. Oct Fr, Mo, 25. Nov Mo, 2. Dec Mo, 9. Dec Mo, 16. Dec cultural professional faculty of globally experienced experts. In small groups of 15-25 faculty of globally experienced experts. In small groups cultural professional Global Media Partner like-minded peers, the aim is to maximize the experience and lear Location Brussels Berlin Paris Geneva Brussels Geneva Berlin Paris Paris Brussels Geneva Brussels Geneva Berlin Geneva Paris Brussels For more information please contact Jenny at [email protected] on engagement opportunities For more The workshops are hands-on, tangible, impactful learning experiences, facilitated and guided by a multi- The workshops are 28 \ BOARDROOM MAGAZINE new modelfor thetraditionalnew medical meeting andto attract audiences, new inaugural MANOVA Global for Health instance, Summit, set outto create a traditional meeting formats theirtraditional andbeyond audience. The If they want toIf they diversifyandgrow, associations the can lookbeyond including membersofthegeneral publicandentrepreneurs. Formats &Audiences Beyond Traditional Words DavidMcMillin FEATURE
In August of last year, when Mark Addicks began planning his first- “If you’re a member of the general public,” Addicks said, “we want you to ever event, the MANOVA Global Health Summit, he was determined come. There is a new generation of patients who are very different from the to make it a dramatic departure from the typical medical conference. passive approach of the Baby Boomers — who listen to what the doctor says “We want to make health care sexy,” Addicks, the CEO of marketing and go home to do exactly as they’re told. Generation Z wants to be in charge and communications firm 2023 Partners and former chief marketing of their health, and we want them to be part of the conversation here.” officer at General Mills, told Convene at the time. For those patients, Addicks is considering offering day passes for Addicks wanted to mold MANOVA — a three-day program held at upcoming summits. “They may not want to come to everything,” he said, the Minneapolis Convention Center from Oct. 8–10 — more into the “but so much of what we’re discussing here directly relates to their everyday shape of CES, SXSW, and the Davos World Economic Forum. “Instead lives.” of making health care an issue that is confusing and complex and has a lot of angst around it,” he said, he wanted the event to explore the question of INTERACTIVE EXPERIENCE “how do we flip that into the world that it really lives in, which is a world of Representatives from at least 40 entrepreneurial companies also unbelievable infinite possibilities?” attended MANOVA in the hopes of finding funding, and the num- 2019 The name “MANOVA” is a mash-up of the word innovation and Med- ber of attendees looking to them as potential investment opportunities MAY ical Alley, the nickname for the region surrounding the Minneapo- exceeded even his expectations. “I’m a little surprised by how many peo- lis-St. Paul area that is home to more than 1,000 health care companies. ple showed up from the banking and venture-capital world,” Addicks said. These companies have hundreds of millions of dollars to spend, and they 29 \ Since the next big ideas in health care also represent serious business “ want to hear about the next wave of new ideas.” opportunities, MANOVA, Addicks said, wants to be the place where medical visionaries can connect with the capital they need to support At the 2019 event, scheduled for Oct. 14–16 at the Minneapolis Con- their work. vention Center, Addicks said that he wants to explore opportunities to make the experience more interactive, adding in live music, and other OPENING THE DOORS TO EVERYONE cues from SXSW, whose programming brings attendees outside the convention center and into the Austin community. In addition to medical practitioners, Addicks invited a cast of govern- ment officials, business owners, and media leaders who were ready to The first edition put a stake in the ground: Even in the midst of major take a leap. The roster of more than 100 speakers also drew heavily uncertainties about U.S. health care legislation, its message was one of from the local community and companies not typically associated with optimism. “This is about to be a massively profound moment in medicine,” a medical conference: Facebook, Verizon, and CNBC, to name a few. MANOVA session speaker James Mault, MD, FACS, said. Mault, who The summit also shared what’s happening in medicine from a global serves as president and chief medical officer of genomics and personal- perspective, featuring conversations on what the U.S. can learn from ized medicine company CQuentia, added: “We will look back at this next the rest of the world when it comes to patient care. decade as one of the most profound moments in the history of health care.” More than 1,000 attendees registered for full passes to MANOVA, but the conference also welcomed more than 200 attendees from the local community for a free one-hour session, “Entrepreneurs Tackle Men- tal Health and Wellbeing,” on the second evening. Presented in part- nership with Minnesota Public Radio (MPR), the panel featured three This article, excerpted and modified for Boardroom, is part of a special high-tech entrepreneurs who are reimagining how to provide men- content-sharing agreement Boardroom has with Convene, the PCMA magazine. tal-health support and was broadcast live. While the evening event may have represented a small segment of MANOVA’s overall program, it’s a direction Addicks wants to pursue more fully with future editions. 30 \ BOARDROOM MAGAZINE EVENTS ORMEETINGS, IS SPENTORGANISING THE MEETINGSSHOW ISANOBRAINER. IF * #MEETYOUATTHESHOW and producebetter value, moreinnovate meetings and events. Olympia London,providing inspirationand you youskills toout-doneed the yourself with your wider role, at TheMeetings Show on you.,is focus the Whether you spendall your time planning events it’sor something you do as part of Okay, soitmight bemore/less than70% butit’sstill anobrainer REGISTER AT THEMEETINGSSHOW.COM/REGISTERNOW
70 % * OF YOUR TIME It’s back on 26-27th June at 26-27TH 2019 JUNE OLYMPIA LONDON FEATURE
THE VOICE OF AIPC Rethinking the Advocacy & Engagement Model
Disruption is taking place in many industries. Whether it’s the consolidation and merger of hotel groups in the hospitality industry; the economic uncertainty of Brexit; the impact of the Industry 4.0 revolution in the 2019
manufacturing industry; or regulatory changes in the pharmaceutical MAY industry; disruptors are throwing spanners into the works. 31 \ Words Aloysius Arlando
These disruptors can be regulatory or techno- philanthropic organization or an NGO, mem- ACTION THROUGH ADVOCACY logical in nature. Regardless of either, organ- bers want to learn, acquire knowledge, and Is it a mindset shift that you want your mem- izations will have to embrace this change, benefit from their community interactions. bers to adopt in order to meet the challenges whether it’s in the context of risk and com- The responsibility of providing direction of the future? Through advocacy efforts, we pliance practices, business models or opera- and clarity then falls upon the associations to are able to cultivate and germinate an idea or tional processes. The digital invasion in the ensure their members’ needs are met. Accord- ideal that we want to perpetuate and the sup- travel industry is one example; the manner in ingly, their roles in this new climate of change port we want to garner from it. The success of which consumers buy travel products and ser- must adapt as well if they are to answer the this effort depends on the method of outreach vices has radically changed the way traditional clarion call of their respective industries and and how the message is amplified for effective agencies sell travel. Manufacturers too have to members. engagement. adapt to Industry 4.0 or be left behind in the Amidst this landscape of disruptive shifts, innovation curve. Audiences now do not want to be talked at or it would be apt to take a look at the topic of to be subjected to obvious persuasion. They How then should associations in the various advocacy and to understand how it can drive want to be enlightened and to be spoken to industries react to these changes? Whether collaboration to influence the outcomes in a way that naturally resonates with their it’s a trade or professional association, a desired by associations. ideals and belief systems. The message must 32 \ BOARDROOM MAGAZINE ment of authenticity is generated with good ment of authenticity is generated with good Is theregoodstorytellinginvolved? Theele- considered. Thereafter, themessagingapproach hastobe these online tools and social media channels. platforms to ensure that members interact via egy. There is a need to leveragetechnology and this requires a different engagement strat- files, especially with the younger members, considering the diversity in demographic pro- Keeping members engaged can be a tall order RE-ENGAGE, EXCITE ANDINCITE disruption? era of disruptive change is an unnecessary tics and traditionalists who think that the new work? And does it also work with the scep- the FOMO (fear of missing out) approach societies andcommunities meaningfully.Does be aligned in a way that it bonds them to their perpetuate important information. perpetuate importantinformation. that makeiteasy formembers toshare and clips, photos, blogposts and other snippets have engagingcontent onhand such asvideo ing onlineshareability requires associations to by spinningthewheels of agenda. Encourag- have them as the ambassadors to your cause erate content; nothing works better than to It is also crucial that members themselves gen- engagement. intrinsic levelthatisneededformeaningful bring the intention of the messaging to the benefits serve no lasting value and does not take ofjusthighlighting product orservice different waysofthinking. The common mis- generations ofyoungprofessionals who have desired effect is necessary in engaging the new and easier to relate to on a personal level. This story telling, which makes it more believable navigate the seaofchange. address industry best practices and trends that that ismorerelatableandmakesiteasier to such as AIPC to establish a closer connection member advocacy effortsallowsassociations By giving some thought into the intricacies of marianne. [email protected] management-level professionalsworldwide. with theactiveinvolvementofmorethan1000 network ofover190leadingcentresin64countries of SingExHoldings.AIPCrepresentsaglobal Suppliers (SACEOS),AloysiusArlandoistheCEO for ConventionandExhibitionOrganisers incoming PresidentoftheSingaporeAssociation In additiontohisroleasAIPCPresidentandthe \www.aipc.org
MEDIA PA RTNER Te Puia, Rotorua
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16851 TNZ BE Events Boardroom 250x210 v2.indd 1 29/03/19 4:05 PM 34 \ BOARDROOM MAGAZINE DESTINATIONS impact the whole community. ultimately change that will for meaningful discussions and able toprovide the platform Association conferences are Association conferences are able to provide the platform 2019 MAY for meaningful discussions and 35 \ ultimately change that will impact the whole community.
DESTINATIONS 36 \ BOARDROOM MAGAZINE
WORDS CHANTELLEDIETZ own pockets of expertise and innovation. Rotterdam, The Hague and Utrecht areasdiverse asthey are picturesque, each possessing their to its knowledge infrastructure and congress capabilities. Its four largest cities Amsterdam, Holland may becompact insize asaconference destination, but it packs apunch when it comes expertise Blooming with Holland’s cities BOARDROOM INSIGHT SERIES THEIR ASSOCIATION APPEAL DESTINATIONS AS KNOWLEDGE HUBSAND TAKING ADEEP JOURNALISTIC DIVE INTO Rotterdam ©IRIS VAN DEN BROEK DEN ©IRIS VAN Rotterdam’s dominant knowledge hubs include medical and life sciences, food, maritime and cleantech. Since 2016 the city’s convention bureau, Rotterdam Partners, has been collaborating with local industry and academic ambassadors to proactively reach out to conferences which are linked to these economic sectors and themes. Rotterdam’s network of Knowledge Ambassadors now encompasses 87 academics, researchers and other experts connected to the Rotterdam region.
“Because of the focus we have, we are well embedded in different networks throughout the city and can connect easily, which offers organisations a soft landing within our city and a story that is interesting for them,” says Mirjam van de Kamp, congress account manager at Rotterdam Partners. Arnoud Molenaar, Rotterdam’s chief resilience officer, became a Knowledge Ambassador in 2016 and has since helped secure several high-profile conferences, including Deltas in Times of Climate Change and Adaptation Futures. His latest win is the 2019 Urban Resilience Summit, which takes place in the city in July. The event will bring together around 400 urban resilience practitioners from cities around the world to share best-in-class practices and innovations in helping cities around the world become more resilient to the physical, social and economic challenges that are a growing part of the 21st century. Given that 80% of Rotterdam is below sea level, it has centuries worth of experience when it comes to resilience, particularly on the topics of integrated water management and innovative climate adaptation. It was one of the first 30 cities to become a member of 100 Resilient Cities and released its Resilience Strategy in 2016. Molenaar says it is through events like the 2019 Urban Resilience Summit the city is able to tell its story: “We have become a city well-known for these topics and conferences like this provide us with an international showroom to demonstrate what we are capable of,” he says. He worked alongside the Mayor of Rotterdam and Rotterdam Partners to put together what he describes as a “sophisticated” bid to host the event. This included facilitating and hosting two elaborate site inspections and connecting the organising committee to relevant parties within the city.
The more events the city hosts that connect with its key sectors and themes, the more it enhances the positioning of that sector or theme, thus leaving a lasting legacy. “In this case [with the 2019 Urban Resilience Summit] it means showcasing the city and its challenges in resilience, getting better connected to the network and confirming the knowledge within the city and sharing it,” explains Van de Kamp.
BOARDROOM INSIGHTDESTINATIONS SERIES \ NETHERLANDS \ QATAR ROTTERDAM 38 \ BOARDROOM MAGAZINE AMSTERDAM’S FAMOUS SKINNYBRIDGE DURING AIDS 2018 other conferences tocapitalise onoursuccess,” he says. coordinating with different groups in this way there is the potential for looking tohostevents inthe city, to replicate the model: “By Reiss believes there isplenty of room forother organisations, she adds. it makes us eager tohost again association conferences that matter,” to contribute tothesuccess of AIDS 2018.It makes us feel strong. And us proud that we were chosen tohost such animportant conference and city are abletoconnectknowledge, peopleandstrong ideas. It makes amsterdam&partners. “This event has proven once again that we as a says Claudia Wehmeijer, director meetings&conventions at “Frankly, nobody inAmsterdam couldhave missed AIDS 2018,” AIDS 2018 landmark. Netherlands. Amsterdam's famous Skinny Bridge becameatrue a high-profile concert attended by the Kingand Queen of the history of HIVandAIDS, andinthe run-up tothe conference, Amsterdam City Archives andEYEFilm Museum about the included aSex Worker’s Opera, special artexhibitions at the and visitors, thankstoacity-wide cultural programme. Highlights AIDS 2018alsotouched the hearts of regular localAmsterdammers to inform,share andlearn. Centre where 18,000guests from around the world congregated the airport,inandaround the city andat the RAIConvention saw AIDS 2018branded flags, banners,andposters positioned at clear throughout the entire event. A visual ‘dressing’ campaign This widespread involvement andsupport from the city were make alot happen bygetting thekeypeople round atable.” a relatively small city thelines betweenpeopleare short, andyoucan affected patient communities together,” he explains. “Because weare we got agroup of keyNGO’srepresentatives of keyministries and awareness of the event aspossible. “We neededtodothis jointly, so city’s key stakeholders tosecure their support inraising asmuch treatment. As co-chair of the conference, he brought together the and isanadvocate forHIVandAIDS education, prevention and Reiss hasbeenworking asaHIVresearcher since the early 80s governing board member of the International AIDS Society (IAS), A professor of medicine at the Amsterdam UMC andaformer last year inAmsterdam. 22nd International Aids Conference (AIDS 2018)from 23-27July physician-scientist Peter Reiss, who it partnered with to host the with a wide network of localpartnersandambassadors -like The city’s marketing bureau, amsterdam&partners, collaborates impact andvalue toconference programmes. community -meaningthere are plenty of options foradding services, creative andtech clusters aswell asavibrant startup destinations. Ithasestablished life sciences andhealth, AI,financial Amsterdam regularly ranks amongthe world’s bestconference Amsterdam energy andrenewables, legal andfinance, and oil and gas, making the city, covering sectorssuch ascybersecurity, ITandtech, new knowledge institutions, startups and NGO's operating from within variety of industries with more than 200 international organisations, The knowledge infrastructure inThe Hague encompasses a wide The Hague mobility andhospitality. international visitors andaligns with Utrecht’s goalsforsustainable card simplifies what canbeacomplex ticketing system for entire public transport system, even bicycles. Thepay-as-you-go Pass -apublic transport card providing access tothe Netherlands' Once in the city, delegates can make use of the Utrecht Region country’s key motorways andrailway lines. just 30minutes from Schiphol Airportandat the junctionof the also makes it standout asaconference destination. Itissituated The fact that Utrecht is centrally located andeasily accessible knowledge events intheareas of green, health andsmart.” of Utrecht Region and form an appealing factor for international at Utrecht Convention Bureau. “Because theyenhancetheprofiling researches anddevelopments ”, says LizaVerkroost, project manager “As a congress destination we benefit greatly from these pioneering cardiovascular diseases. that can contribute tothe treatment of cancer, diabetes and research. Itsexpertise lies inpioneering fundamentalresearch Institute, which focuseson development biology andstem cell basic research tothe clinic). Another key player isthe Hubrecht of children with cancer, working from benchtobedside (from for paediatric oncology inthe world. Itspecialises inthe treatment institutes within the park andcounts itself the third largest centre The Princess Máxima Center isjustone of the many research account manager at Utrecht Convention Bureau. between thevarious parties,” explains Monique André de laPorte, the groundbreaking research donehere andtheuniquecollaboration “Utrecht region appeals toregional andforeign companies because of a longer andhealthier life. sciences andhealth, allworking together tofindnew solutions for institutes, established companies andstart-ups inthe field of life renowned educational institutions, knowledge andresearch Netherlands, is a key focal point. It is home to more than 100 The Utrecht Science Park, the largest knowledge centre inthe this shared goal. companies andinstitutions working onandcontributing towards and the city andregion has a large knowledge cluster with Utrecht distinguishes itself as aspecialist in healthy urban living, Utrecht outside thewalls of theconvention centre,” he explains. Hague’s poolof talent bytaking thesubject matter of theconference across thecity tofacilitate theorganisation andreally leverage The can collaborate with conference organisers, advantage. “This is agreat example of howwe as aconvention bureau association event planners canreally usethe city’s assetstotheir Convention Bureau, the event was representative of how For BasSchot, head of congresses andevents at The Hague the best way tolearn,”he said. practise, maybe fall, get up andtryagain, until youget it. Experience is it tolearning toride abicycle: “You get onabike,start topeddle, Netherlands Chapter executive director Gijs Verbeek compared experience their response toasituation andlearn ‘onthe job’. MPI By participating inreal-life scenarios, participants were able to game inawar game room. skills were examined by joining aninteractive crisismanagement and motivating musicians inanorchestra, while riskmanagement skills were put under the spotlight with asessiononmanaging how other industries deal with similar challenges. Leadership During these field trips, delegates were encouraged to explore guests afurther introduction tothe city. knowledge andinspiration, but alsooffered the international that could beapplied within their sector. Thisnot only provided Koppert Cress andBlijdorp Zootocome up with new insights event sector, such asresearch institute TNO, cress-food company visited companies andorganisations outside the meetingand around the city tolearn from cross-industry innovations. They engaging keynote, delegates were taken on‘learning journeys’ experiences involving localorganisations. Inaddition toan local Netherlands chapter organised several unique learning Working alongside The Hague Convention Bureau, MPI’s locations, with World ForumThe Hague beingusedasabase. professionals from over 20countries andtook place inmultiple city inFebruary 2019. The event welcomed 400conference and Events Conference (EMEC19) forthe firsttimeinthe Professionals International (MPI)tohostits European Meetings This broad range of knowledge is what attracted Meeting the content of their programme. it a popular destination for associations to meet and add depth to [email protected] \www.holland.com/global/meetings More information BOARDROOM INSIGHT SERIES\NETHERLANDS associations and partners
39 \ MAY 2019 LYON, MUSÉE DES CONFLUENCES 40 \ BOARDROOM MAGAZINE
©QUENTIN LAFONT, MUSÉE DES CONFLUENCES There’s something about France (Part III) France: Doing Good
for the People & the Planet
First place for food sustainability, first place for sustainable finance, first place for sustainable tourism… when it comes to sustainability altogether, it seems there are a lot of firsts for France. A strong supporter of the 2030 Agenda for Sustainable Development, the country has long been committed to protecting the planet with environment-friendly practices, as well as combatting inequalities and eradicating extreme porverty. FEATURE RÉMI DÉVÉ
for the meetings and events industry. The In 2015, France was an early adopter of the France “a model biodiversity restoration coun- push has been long being supported by the United Nations’ 2030 Agenda for Sustain- try,” rolling out many initiatives nationally to able Development, which set 17 Sustain- tackle biodiversity loss. work of Prince Albert II via his Foundation, able Development Goals (SDGs) for the which has set out to promote sustainable 2019 world to reduce poverty, fight inequalities In this context, many French destinations are development on a global scale. standing out, and it’s the whole of the meet- and protect the planet. These SDGs, which MAY All in all, France has emerged a world leader we already touched upon in Boardroom, ings value and supply chain that is involved in sustainable practices. Grand Nancy Con- in promoting sustainable practices: the Econ- have recently led to the establishment of 41 \ omist's Sustainable Tourism Index, which additional goals, to which France is equally ferences & Events, for instance, has been combining sustainable management and ranks which countries are best at preserving attached with respect to environmental pro- their social, cultural and environmental cap- tection, gender equality, universal medical economic performance since 2014, and was recently certified ISO 20121, an international ital, recently put France in the first place of coverage, tackling illicit financial flows and the list; and the country is also widely rec- corruption, and good governance. reference in terms of responsible events. Lyon has been named the 2019 European ognized as one of the leaders – if not, the The government, together with the private Capital of Smart Tourism, thanks to its inno- leading country – in sustainable finance, world, has embarked on a journey to be vative tourism measures across accessibility, with the recent release of a Roadmap for green and sustainable. In 2016 for instance, sustainability, digitalization, cultural heritage Sustainable Finance. Meanwhile, according the French Ministry of Environment, Energy and creativity: Lyon’s Saint-Exupery Airport to the Food Sustainability Index, France has maintained its position in first place for food and Sea launched the "Green Tech,” a new is carbon neutral; visitors with disabilities and incubator in order to assist 50 start-ups to reduced mobility can move around the city sustainability for the third consecutive year. develop 14 new services and applications for with complete autonomy… just to name a Doesn’t this say it all? citizens in the sustainability field. ‘Eco’ com- few examples. Read more about France’s innovative spirit petitive clusters include names such as Axel- Further south, Monaco has been inaugu- in the next few pages. era in Auvergne-Rhône-Alpes, Pole Avenia, in rated into the Global Destination Sustaina- Nouvelle-Aquitaine, or Pôle Mer in Brittany bility (GDS) Index. The Index recognizes the or Provence-Alpes-Côte d’Azur, all making efforts of its members to improve its com- significant contributions to the ‘post-carbon’ mitment to sustainability by listing them on economy through, for instance, the devel- an index of comparison with other desti- More information opment of eco-technologies. nations. Many businesses use this index to www.meeting.france.fr \ Similarly, the National Biodiversity Strategy assess the sustainability of possible partners [email protected] (NBS) for 2011-2020 has aimed at making and it has quickly become an invaluable tool
DESTINATIONSASSOCIATION /LEGACIES FRANCE 42 \ BOARDROOM MAGAZINE Be Responsible in Green Monaco ranked 13 ranked Destination Sustainable Index and was decisions, it has, in 2018, joined the Global of climate change increasingly affect business time when the environment and the problems is responsible and sustainably managed. At a has repositioned itself as adestination that science, sustainability, industry and Monaco community ofexperts in the sectors key of As a dynamic,competitive and innovative wholeheartedly. have embracedthe sustainability message formats organizations ofallkindsand and a boom in sustainable tourism practices, decades, the Principality has witnessed its inherent beauty. Over the last two a sustainable environment that safeguards ideas designedtocreate protect and – and – good creative activities sea liesomevery Beneath the surface ofMonaco’s deep blue whole value andsupplychain. thanks to outstanding initiatives across the as apioneerinthematter for years, afew However, thePrincipality hasbeenacting you thinkaboutsustainable destinations. the first namethat comes to mindwhen Monaco Grand Monaco Prix, mightnot be its glittering blueseas andits Formula One kilometres that isperhapsbest knownfor A smallprincipality ofjust twosquare to promote sustainable developmentona via his Foundation in 2006, which set out The initial push came fromPrinceAlbertII to spendsometimethere. to other European cities, should you choose 15 to 40 % ofyour carbon footprint compared best carbon balancesheet, with a reduction of recently won the Green PalmforEurope’s supplier performance. The Principality also 60 participating destinations) with very high th for its first participation (out of all sustainablymanagedofcourse. well as an extension to the Grimaldi Forum – shaded passage along the Japanese Gardenas quays, a green a park, coastal a promenade, facilities, a lively harbor with pedestrian mainly offering housing, public and parking includes the construction of an eco-district territory by six hectares in 2025. The project its extension will expand project and given the starting signal to its new offshore The Principality of Monaco has also recently 2030 andachievecarbonneutralityin2050. being to reduce greenhouse gas emissions by are committed to energy transition, the aim certified, while all its tourism professionals centre, the Grimaldi Forum,areeco- of 2,500 rooms andMonaco’s convention In this context, all hotels, representing a total Monaco ConventionBureau. activities, standard sustainability practices allour through we are raising awareness and providing high GDS Index, Development Goals the and now Sustainable UN Paris agreement,Protocol, the conventionsof many international such as Kyoto challenges for some time now. The official partner Albert II, Monaco has been tackling environmental pioneer workofits Prince Sovereign, H.S.H. to the arching theme of the environment. “Thanks is its on the mobilized by Sovereign over- global scale. Now it’s the whole country that www.monaconventionbureau.com [email protected] \ More information ” says Sandrine Camia, Director ” says Sandrine of A Wealth of Knowledge in Smart Nice
A well-known smart destination, the Nice Côte d'Azur Métropole makers, representatives of local authorities, companies, public sector is riding the wave of new technologies and new sectors, currently institutions, R&D entities, sociologists, investors, start-ups and think- pursuing an ambitious policy designed to improve the lives of its tanks all under one roof. It offers them a platform to discuss creative inhabitants and optimize the management of the city while creating solutions that will ultimately contribute to the resilience of local 2019 jobs. communities and services, thanks to a wealth of new technologies
serving connected lifestyles. MAY Ranked 13th smart city in the world and 4th in Europe by the American Juniper Research, the Métropole Nice Côte d’Azur has placed
A PLACE FOR RESEARCH & INNOVATION 43 \ innovation and sustainable development at the heart of its economic development strategy. Nice, together with the French Riviera, is a knowledge hub and has been attracting the attention of associations for this reason. In terms The many Smart City initiatives undertaken in its territory have of Research & Development, its expertise lies in ICT, eco-technology reinforced the Métropole Nice Côte d’Azur’s collaboration with major and health. industrial groups, local SMEs and start-ups, especially those linked to the French Tech network and the world of research and education. Nice’s ICT cluster is of world fame, with advanced expertise in three key technologies, namely microelectronics, telecommunications and The Métropole recently opened its 'Smart City Innovation Centre', the software. Meanwhile, eco-technology lies at the heart of the Smart City first French platform to bring together stakeholders in research and Innovation Center and its Eco Valley, one of the largest Operations higher learning as well as leading smart city-focused companies in a of National Interest in France devoted to sustainable development, single location, the Mediterranean Institute for Environmental Risk focusing on the preservation of natural heritage with state-of-the-art and Sustainable Development (IMREDD). innovations.
CASE STUDY: INNOVATIVE CITY CONVENTION Last but not least is Nice’s focus on health and well-being. Through on-going constructions and developments in its Eastern district, Nice No wonder Nice hosts, each year in June, the Innovative City aspires to become the European Healthy City, with the new Pasteur 2 Convention, attracting more than 3,000 global experts in urban Teaching Hospital. In this context, the 27 Delvalle facility is home to a innovation – from France, Europe and beyond – for two intense days true health ecosystem, putting innovative technologies at the service of of conferences, exhibitions and BtoB meetings, where opportunities persons with impaired autonomy and of elderly people. for new partnerships and contracts are aplenty. Taking the Smart City concept off the drawing board and into the hands of practitioners to demonstrate how innovation enhances the Contact quality of urban life, Innovative City Convention gathers decision [email protected] \ en.meet-in-nice.com
DESTINATIONSASSOCIATION /LEGACIES FRANCE 44 \ BOARDROOM MAGAZINE research attheCNRS. chaired by Patrick Villechaise, director of Pays deLoireandNantescity council, itis als (SF2M) with the endorsement of Region French Society forMetallurgyand Materi- by the French Titanium Association, the titanium science andtechnology. Supported munity to present and discuss progress in will bring together the world’s titanium com- 1968. Expected to attract 1,000 delegates, it that have been held every four years since 2019) is the fourteenth in a series of meetings The World Conference on Titanium (Ti- Congress Centre next June. Conference onTitanium to LaCité Nantes which were instrumental ingetting theWorld Society for Metallurgy andMaterials (SF2M) French Titanium theFrench Association, France, itisattracting associations like the coming first asthemost liveable cityin European Green Capital label,regularly and green sensibilities.Recognised bythe of history, culture, technological innovation, sixth-largest inthecountry, Nantes isacentre The largest cityinnorthwest France andthe La Cité Nantes Congress Centre Titanium Expertiseat Titanium Congress “ shared cross-disciplinary feature. advanced manufacturing technologies as a become more competitive with a focus on system inordertohelp theFrench industry the regional innovation and growth eco- by CEO Laurent Manach, it aims to reinforce ignated operational support of the event. Led manufacturing technologies, EMC2wasdes- The French industrial cluster for advanced Ti-2019.” organization of high-profile conferencesthe like a very ‘we cando it’ attitude when it comes to city, andhas heartofthe an ideal location inthe port. La Cité Nantes Congress Centre also enjoys it is very easy to discover or public by foot trans of possible cultural and awealth activities, with to reach(2hoursfromParis byhigh-speed train), difference.Nantes also madethe The city is easy Patrick Villechaise. “The attractiveness of value alloys, andits manyapplications, ” explains actors, whoareallexperts on titanium,its high significant groupofindustrial andacademic city and region’s to the izing Committee thanks “ This is the first time that Nantes hosts the World World Nantes hosts the first time that This is the Organ- International Nantes was selected by the ” says Patrick Villechaise. ” says PatrickVillechaise. - hotel roomswithinwalkingdistance. AIPC ‘Gold’QualityStandards,andhas1,100 the only French convention centre with the environmentally-friendly practices. It is also with state-of-the art equipment in line with type ofeventsfrom200to4,000participants, the international airport, and can host any high-speed trainstationand20minutes from La CitéNantesislocated just oppositethe technology. number of key industries such as science and territory is a centre ofexcellence for a large industries overthelastdecade. Today,the witnessed a booming of new high-tech vative regional capital, Nantes has indeed ” A competitive and inno- equipment... their wayofworking, discover expertise, their their territoryworkingon titaniumand players inthe visit ofindustrial sites. Theideais tomeetkey the “ The program willhavenewfeatures, including [email protected] \lacite-nantes.com More information LA CITÉNANTESCONGRESSLA CENTRE Rennes Takes E-Health to the Next Level
The capital of Britanny, Rennes is a vibrant yet quite relaxed city, clusters leading the way, including Images et Réseaux (Images and the place to enjoy some Breton culture and medieval heritage. As Networks), ID4CAR (vehicles and mobility) or Valorial (food sec- a knowledge hub, it’s a leader, among many fields of endeavor, in tor) and Sea Brittany. Its health sector has been heavily invested in, health technology. No wonder the International Conference on and is structured around an academic research hub of 25 research Computer Assisted Radiology and Surgery (CARS) chose it and its institutes and a network of over 200 companies. Two high-profile now famous Couvent des Jacobins for their next venue. university hospitals complete the picture. The CARS conference is an international and interdisciplinary If you add the pleasant parks and gardens, as well as a delightful conference bringing together radiologists, surgeons, computer old town with restored streets and squares, colourful traditional scientists, engineers, physicists, and other researchers at a unique timber-framed houses, outstanding buildings by famous architects meeting, where together they contribute to, and in fact lead, the and one of the biggest outdoor markets in France to this, you might development of novel methodologies and applications in this have the most intriguing conference destination worth exploring. fast-growing field of technology for health care. Since its opening, the Couvent des Jacobins, Rennes’ main con- vention centre, has increasingly been attracting the attention of 2019 For its 33rd conference, it will be hosted at the brand-new confer- international and European associations. Able to accommodate ence centre, the Couvent des Jacobins, in the capital city of Brit- MAY events of all nature and format, it boasts two auditoria for up to tany. Rennes’s history goes back more than 2,000 years, at a time 1,000 people, 4,000 sqm of exhibition space and 25 meeting rooms, when it was a small Gallic village named Condate. Regularly cited 45 \ and is housed in a former convent, making it really one-of-a-kind. as “the most liveable city in France”, Rennes has been selected not only With 4,000 hotel rooms, 2,100 of which are in the city centre, a for its historical ambiance, exquisite cuisine and affordable hotels, stone's throw from the Couvent, Rennes is definitely one of those but also because it’s a leader in health technology, imaging and emerging destinations that clearly stands out on the meetings map. e-health, and with a unique expertise in biotechnology. Rennes, indeed, bridges the divide between scientific research and clinical excellence with a very specific entrepreneurial spirit. Contact Only an hour and half from Paris by high-speed train, Rennes is the [email protected] \ www.centre-congres-rennes.fr/en beating heart of the Brittany economy with four competitiveness ©RICHARD VOLANTE ©RICHARD
COUVENT DES JACOBINS
DESTINATIONSASSOCIATION /LEGACIES FRANCE
Qatar’s Growth Through Association Events
With the launch of the Next Chapter of the Qatar National Tourism Sector Strategy (2017-2023), the Qatar government has taken bold steps towards fast- tracking the sector’s long-term growth. Today, as the Qatar National Tourism Council (QNTC) forges ahead with plans to diversify visitor source markets and tourism products, business events remain a priority tourism sub-sector for Qatar, which is looking to attract more associations in the years to come.
As host to more than 150 local, regional and landscapes. Recent wins include the Infotech other Gulf Co-operation Council countries by international events annually, Qatar is equipped Software Dealers Association (ISODA) Tech a wide margin, in the Global Finance Index of 2019 to accommodate the flurry of activity that Summit Event, the Hosteling International safest countries. Qatar’s hospitality sector has comes with large-scale events. As a knowledge Conference, or the conference of the Inter- also been placed first in the Middle East, accord- hub, it is increasingly attracting the attention national Association for Deputy Managers ing to the Guest Experience in the Middle East of associations. The government, indeed, has and Front Office Managers of Luxury Hotels Report, released by hospitality and travel data heavily invested in scientific research, particu- (AICR). providers Olery. FEBRUARY larly biomedical, computing and environmental
Qatar’s main conference and exhibition venues 47 \ research, raising the country’s profile as a des- INCREASING IMPACT tination for scientists, researchers, and artists, include the Qatar National Convention Centre who are looking not only for a meeting place, To increase influence and impact, QNTC has (QNCC), featuring a multi-purpose 4,000-seat but also a place where they can continue to also recently empowered local experts with the conference hall, 2,300-seat theatre, and 3 audi- learn, share knowledge and experience some- information and tools they need to promote toria, as well as 40,000 sqm of column-free exhi- thing new. Qatar as a business event destination. Qatar’s bition space over 9 halls, and the more recently network of Medyaf ambassadors are instru- opened Doha Exhibition and Conference Recently, Qatar has been ranked fifth in the mental in bringing high-profile conferences Center (DECC), covering an area of 90,000 sqm world for health by the Legatum Institute, a to the country. These champions, part of the which boasts five vast, pillar-free halls, capable London-based think tank, thanks to improved Medyaf programme, come from a wide range of of seating over 34,000 visitors at one time, right life expectancy, better health outcomes, and backgrounds and cover virtually every field of in the center of Doha’s commercial district. investment in health infrastructure. Ultimately, expertise Qatar is known for, the main growth the aim is to align the events Qatar hosts with sectors being energy, education, health, science the country’s existing key sectors, thereby cre- and technology, sport and urban development. ating more enriching experiences for business More information visitors while making significant contribu- It helps, of course, that Qatar has been ranked www.visitqatar.qa \ businessevents tions to the country’s economy and intellectual the safest place in the Middle East, relegating
DESTINATIONSASSOCIATION \ LEGACIESSARAWAK 48 \ BOARDROOM MAGAZINE and stabilityfortheeconomy. Traditional in the state ofJalisco alone ensure progress and its strategic location. 51 industrial parks ests, sittingabout1,500metres inelevation- setting -surroundedbymountains andfor- its all-year-roundmildweather, natural of the western part of the country thanks to Guadalajara representsthe largesteconomy INDUSTRIAL DIVERSITY Anchored inTradition, Plunged inInnovation tequila andthecharros (theregion’s cowboys), and yet keep upwithmodern elements globally identifiedwithMexican tradition, like themariachimusic, geographically andculturally. What willsurpriseyouthoughisthecountry’s second-largest city, Guadalajara -capital oftheJalisco state, rooted inthe When planningyournext conference intheAmericas, theMexican capital west ofMexico. Agreen citythat manyoftheimportant manages to carry advancements nowbearing thenicknameofSilicon Valley ofMexico. rises asanobviouschoice asitconnects thenorthwithsouth,both Guadalajara software, electronic and digital components In fact, Guadalajaraisthe mainproducer of omy worthoflocal andforeign investment. ing business district with aproductive econ- tronics andapparelindustryto formalead- fur, forestry and mining blend with elec istry, paper,tequila, furniture,sugar,food, industries liketextile,footwear,petrochem- Words VickyKoffa - centres andsatelliteoffices inthewider have manufacturing installations, research tron, SCI Systems and Oracle among others, ett-Packard, Siemens, Flextronics, Solec Electric, IBM, Intel Corporation, Hewl- International companies such as General quarter ofMexico's electronics exports. ment from the city accounts for about a in Mexico. Telecom andcomputer equip- - metro area. These companies are manned of film, television, videogames, CGI, inter- Congress (WOC) or the 48th Union World with highly trained young Mexican talent active media and mobile apps, among many Conference on Lung health in 2017 among constantly flowing in the city. others, with the goal to strengthen Mexi- others, took place in the city’s biggest venue, co’s position in the creative industry sector. EXPO Guadalajara. It has wide accesses that CHANGE THROUGH EDUCATION Innovation, culture, talent and the use of allow the traffic of up to 60,000 people daily new technology join forces in a twenty-year and its extensive ballroom offers the biggest Technology institutes, educational centres project which will improve the life of the column-free space in Mexico with 10,000 and 12 technical and engineering universi- local community and the environment. people capacity. Centrally located, 3,300 ties with national and worldwide prestige hotel rooms at walking distance from the spread across the city to offer this qualified, FOCUSED CONVENTION BUREAU venue and cutting-edge indoor and outdoor specialised human capital. More precisely, facilities make for an educated choice for a it is home to the Universidad de Guadala- Not abandoning its deeply-rooted culture, major conference. jara (UDG), Universidad Panamericana, the history and religion, but, instead, reinforc- ing it with a more elevated quality of life What is more, the city is full of other cul- Western Institute of Technology and Higher is what makes this city attractive for the tural venues able to hold leading congresses. Education (ITESO), Monterrey Institute meetings industry. Gustavo Staufert, Gen- The Palacio de la Cultura y los Congresos of Technology and Higher Education, and eral Director of the Guadalajara Visitors and (PALCCO) and the newly-built Perform- the Universidad Autónoma de Guadalajara Conventions Bureau (OFVC), pronounces ing Arts Centre (CAE) combine culture, (UAG), among others. Guadalajara’s uniqueness: “The collision of functionality, technology and architecture, whereas the Cabañas Cultural Institute, As a result, the city’s average age drops to 25 tradition, meaning ancient Mexico; and moder- a UNESCO World Heritage Site, and the years and the focus turns to a more advanced nity, meaning being the IT capital of Latin MUSA University of Guadalajara connect and creative economy. Clearly Guadalajara America. I´ll explain myself, you can go in one hour from a beautiful Mexican hacienda, to the Mexican history with the future. Tequila land, and then visit the state-of-the-art building of Intel and end your day at the Opera 2019 Fast Facts House of Placido Domingo at the Performing
Arts Complex.” MAY ¬ International Airport Miguel What Hidalgo y Costilla: 65 destina- In actual fact, the OFVC, receiving strong Guadalajara 49 \ tions, 1 direct flight to Europe government support, is a compelling con- coming soon, 35 minutes to EXPO tributor to the city’s evolution; the strategy Visitors and Guadalajara behind the work of the bureau, in collabo- Conventions ¬ Hotels: over 25,000 of all ranges ration with the relevant national associa- tions, is not random, but targeted to those ¬ EXPO Guadalajara: 50,000 pax, Bureau (OFVC) conferences that will do just that. Associa- 57 spaces tions are sure to be put in touch with the can do for you ¬ PALCCO: 8,000 pax, 14 spaces right local stakeholders and enjoy first-hand ¬ Performing Arts Centre: 1,800 pax, the Mexican hospitality both when in search The OFVC is a non-profit 6 spaces of venue or industry members, academics association dedicated to the ¬ Cabañas Cultural Institute: or government officers. Mr Staufert con- promotion of the city, offering 3,700 pax, 5 spaces firms that “Guadalajara is the Latin America advice to associations and cornerstone for IT, culture, agroindustries and event organisers. The Bureau ¬ MUSA: 392 pax, 2 spaces trade. Therefore, we are in pursuit of these type is a one-stop shop, providing of associations. Furthermore, Jalisco as a state is a wide range of services, from building new public policies that may enhance the connection to specialised is undergoing social, environmental and suppliers and the organisation the well-being of citizens and humanity, thus we economic transformation through educa- of familiarisation trips to are also seeking for the social and environmen- tion towards a more modern era. Ecosys- logistics support and event tal conferences and conventions. tems like the Creative Digital City (CCD) ” design and promotion. OFVC bear testimony to that. An old urban space can also provide access to local authorities and social welfare in the centre of the city is being restored in FACILITIES FOR UNIQUE CONGRESSES institutions. order to bring together creative industries Some of the most influential conferences, such as studios involved in the production like the 2016 World Ophthalmology
DESTINATIONSASSOCIATION \ GUADALAJARA LEGACIES 50 \ BOARDROOM MAGAZINE We are the Silicon Valley for Latin America, I can describe itwith theterm‘Mexicanness’. the same time it is full of history and heritage. the 17creative digitalcities intheworld,butat and theancient. Our city is considered one of Guadalajara is a mixed-blood between the new modern”. Canyou elaborate? The cityisportrayed as“traditionally home town. conferences can leave inhis and hisvisionofwhat legacy city’s unexpected richoffer shares withBoardroom the Conventions Bureau (OFVC), the Guadalajara Visitors and Staufert, General Director of in Guadalajara. Gustavo association choosingto meet across for anyinternational message that comes isthemodern industry through education and transformation mainly Urban growth andeconomic The International ‘Mexicanness’ An Interview with Gustavo Staufert of Guadalajara celebrities. celebrities. place here annually, gathering politicians and (Feria International de Libro FIL) which takes in the world, The International Book Fair city including thesecond largestbookfair we hostmanylargebusinesseventsinthe But, of course, it’s not just about individuals; born, livedandeducated inGuadalajara. “El Chicharito” Hernández. All of them were golfer LorenaOchoa andthefamous footballer Winner Guillermo del Toro, the professional World, or the prestigious filmmaker and Oscar Hernández, namedBestBalletDancer inthe city whocarry this‘Mexicanness’ include Isaac can profile. Examplesofindividualsfromour ally but which helps us keep our true Mexi- half-blood paradoxwhich sets usapartglob- countryside ofournation;that’spartthis You can think of Guadalajara as the oval iachi, charros. home of traditional icons such as tequila, mar- ing Camp, butatthesametimeweare the ops and grows new talent at a huge IT train- like Talent Land – a large fair for IT that devel- Continental Electronics, Siemens and events with companies like Intel, Sanmina, Jabil, Flex, Valley of Mexico. How doyou planon Guadalajara hasevolved into theSilicon before, aswellmanyotherevents. the two very importantfairs, that I mentioned finest industry suppliers. Every year they build within our metropolitan area. And we have the son isthatwehave morethan100universities others todifferentdestinations. Anotherrea- USA, with 30 daily flights, and more than 40 ful is that it has frequent air connections to the One ofthe reasonsthat Guadalajaraissuccess- the International Society ofPerformingArts). forming ArtsCentre(soonset tobethehostof old Degolladotheatreandthebrand-newPer- Heritage Hospicio Cabañas or the 200-year- venues for social events including the World Intercontinental, and Westin) and several ets (with global brands such as Hilton, Hyatt, ica, 25,000hotelroomscatering toallbudg- the largest convention centresinLatinAmer- son is that we have the infrastructure: one of 50,000 meetings, conventions or fairs. The rea- industry. Last year alone we hosted nearly country, butquiterelevantforthemeetings We arenotonlythesecond largestcity inthe bringing theirconference to thecity? How can associations benefit from MAN THE CREATOR AND REBEL, JOSÉ CLEMENTE GUSTAVO STAUFERT OROZCO, MUSEUM OF THE ARTS IN GUADALAJARA
capitalising this in order to attract Both science professionals and the government statistics remain the same by cooperating with relevant international conferences? are involved in developing new strategies for the authorities. health care. Our most important ambassadors We do focus on the IT sector, among others. How do you foresee the future of 2019 currently are Dr. Héctor Raúl Pérez Gómez, We are currently bidding, for instance, for the business events in Guadalajara? What
the Civil Hospitals’ Director (HCG), and our MAY sort of legacy do you expect them to World Robot Olympiad with Lego – in fact, we Minister of Health Dr. Fernando Petersen are amongst the finalists – and also with Info- leave regarding the city’s growth and Aranguren. And of course, Dr. Jorge Oam- 51 \ development? matrix, the other global robotics conference, po-Candiani who understood that the city was as well as ISEA the International Symposium the right fit to bid for the World Congress of There are three different kinds of legacy that of Electronic Art. Our chances are enhanced Dermatology. are interesting for our city. The first one has to do with public policy in our metropolitan by our ambassadors, starting with people like Guadalajara is an up-and-coming area: we want the big topics of society to be dis- Manuel Navarro, who offer precious added destination in the international scene. cussed in Guadalajara through the congresses value to IT and academic talent. What are some of the challenges we bring and become a greater city after taking The health care sector is quite you face when bidding for major in the knowledge the world leaders can share. conferences? important for you, with a special focus Political science, geophysics, library and infor- Our biggest current challenge is direct connec- on prevention rather than treatment. mation, mobility, urban parks, higher educa- tivity with Europe. We are currently negotiat- Are you trying to attract conferences in tion are some of the topics we are also inter- ing with Aeromexico and Iberia, considering at that field? ested in discussing. Last but not least, we are least four destinations which would be opera- in pursuit of medical research achievements We are currently looking at several health tional as of 2020. that can have a positive impact on the life of events, beginning with the Public Health We are sometimes asked about safety. I think our local communities. Of course, we also want Congress. We have the academic strength the presence of so many IT companies and fairs to consolidate the reputation of Guadalajara as at our Civil Hospital, a real non-govern- gives a hint of how secure our metropolitan the main Hispanic port of digital technologies. mental welfare hospital open to everyone in area may be. Nevertheless, any city of 5 mil- which the most important decision-makers lion is bound to have its weaknesses, but drug work, research and develop. That institution related problems do not occur within the limits impressed not only the Public Health Director of the city. I realise it is a concern some trav- Contact worldwide but also the Tuberculosis Congress ellers have, but we have never had any prob- [email protected] which was held here two years ago. lems with our tourists and we make sure these
DESTINATIONS \ GUADALAJARA 52 \ BOARDROOM MAGAZINE WILL SETSTANDARDS THROUGHOUT EUROPE THE NEWCCH -CONGRESS CENTERHAMBURG Take arefurbished andrenovated convention centre, CCH –Congress Center Hamburg, dueto reopen in2020,acity that issystematically buildingonits cluster industries, someamazinginfrastructural features, aswellalong track record ofhosting conferences inthemedical fieldandyou’llget a Building Hamburg’s winning combination into. worthdeep-dive Medical Profile Words RémiDévé
©PLANNING CONSORTIUM AGNLEUSMANN WITH TIM HUPE ARCHITECTS, HAMBURG In the past decade much of Hamburg, one of Germany’s most prosperous In this context, the Life Science Nord cluster also aims to develop an cities, has revitalized and reinvented itself. New venues, hotels and office internationally leading life sciences network within the region and to buildings rose from the ground and gentrified the former, often quite harness the potential of integrating the areas of business, science and bleak, riverside warehouse districts – HafenCity is considered to this day politics. This particular cluster mainly focuses on biotechnology, phar- Europe’s largest and most innovative urban redevelopment site. A stone’s maceuticals and medical technology. throw away lies the restored Speicherstadt area, designated a UNESCO World Heritage site, and the Swiss firm Herzog & de Meuron designed CONGRESS WINS Elbphilharmonie, an awe-inspiring 12-story glass structure set on top of a It comes hardly as a surprise, then, that Hamburg is securing one medical former brick warehouse overlooking the Elbe River on the western tip of congress after another, including the 2021 annual congress of the Euro- HafenCity – its inauguration made headline news, and rightly so. pean Association of Neurosurgical Societies (EANS), which is due to attract around 3,000 specialists to the city. Prof. Dr Manfred Westphal, MEDICAL HUB EANS Member and EANS2021 Congress President, from the University As Hamburg Convention Bureau is busy profiling the city as a medi- Hospital Hamburg-Eppendorf (UKE) explains: “It is a great success that we cal hub, so is the soon-to-reopen CCH – Congress Center Hamburg. “In have been able to win the bid for the EANS congress with this second attempt. For Hamburg, there’s definitely a whole-of-a-city approach to association congresses,” the UKE, this congress is an opportunity to demonstrate the strong and extensive says Heike Mahmoud, COO of the new CCH. “We work closely with scien- expertise we have here at the UKE.” Heike Mahmoud adds: “I’m positive that, tists, professors, and academia to help leverage the with the highly attractive new CCH – Congress knowledge we have here. Our objective is to create Center Hamburg and its long tradition and vast a network of excellence, and position our beautiful experience, Hamburg will play an even more destination as a science hub, and the best place for Fast Facts important role in the field of medical congresses knowledge exchange and best practice sharing in CCH – Congress in the future.” the context of international conferences. The new Another major win is the 2021 Annual CCH will be the ideal platform to do just that.” Center Hamburg Meeting of the International Society for Stem Cell Research (ISSCR), the largest With an internationally renowned system 2019 global gathering of stem cell scientists, which of doctors and hospitals as well as a nearly ¬ Total available exhibition space of
will bring about 4,000 researchers from MAY unmatched density of medical practices, 12,000 sqm around the world to the CCH as well. The Hamburg is among Europe's leading cities in ¬ Another 12,000 sqm of foyer space
successful bid was put together by the Life 53 \ the healthcare industry. More than 169,000 ¬ 12,000 seats in up to 50 halls and rooms Science Nord (LSN) cluster, Fraunhofer IME people and counting work in Hamburg's ¬ Situated right in the city centre ScreeningPort, the Hamburg Ministry for healthcare sector – actually no less than one Science, Research and Equality (BWFG), the out of seven employees working in the city! ¬ About 100 hotels of any category within Hamburg Convention Bureau (HCB) and the The metropolitan region includes a total of walking distance CCH – Congress Center Hamburg, demon- 79 hospitals, including many internation- ¬ Host to more than 15,000 events including strating all stakeholders always work hand in ally-renowned specialists' clinics, among over 130 global conventions so far hand to put Hamburg even more strongly on whom as many as 12,500 practitioners, den- the medical meetings map. tists and psychotherapists. Over the past dec- ade, the gross value added by Hamburg’s healthcare sector has increased With a robust scientific programme featuring top scientists presenting steadily by an average of more than 4 percent annually and now amounts and discussing the latest findings in stem cell research, the ISSCR annual to more than €9.6 billion. meeting is – once again – testament to Hamburg’s pronounced exper- tise in this area of medicine. “We look forward to bringing the meeting to Focusing on various health-related topics such as e-health, health and Hamburg, a beautiful city in Germany, where there is a vibrant scientific com- ageing, education and innovation as well as corporate health manage- munity,” said ISSCR CEO Nancy Witty. “A number of research groups have ment, Hamburg’s healthcare cluster is managed by Gesundheitswirtschaft collaborated in putting together a terrific venue to showcase the latest in stem Hamburg GmbH (GWHH), a subsidiary of the City of Hamburg and the cell research.” Hamburg Chamber of Commerce. The aim is to position and strengthen Hamburg as a healthcare location that ensures good medical care, meets the requirements for qualified staff and leverages the opportunities cre- ated by digitization. To do so, the cluster initiates cross-sectoral and Contact cross-industry activities and projects that are intended to increase the [email protected] \ the-new-cch.com \ potential for growth, employment, system innovations and quality of hamburg-messe.com care.
DESTINATIONSASSOCIATION / HAMBURG LEGACIES 54 \ BOARDROOM MAGAZINE Together with Professor Rajiv Khanna AO, a senior scientist at QIMR, Together with Professor Rajiv Khanna AO, a senior scientist at QIMR, receptor, which playsamajor roleinbreastandendometrialcancer. tute, has workedontheregulation ofgeneexpressionbytheoestrogen of QIMR Berghofer Medical Research Insti - Professor Frank Gannon, Director and CEO expertise Brisbanehasbecome knownfor. grounds andcovervirtuallyeveryfieldof Advocates come from a wide range of back- land sinceitsinception. generated AU$138Mforthecity andQueens- Case in point: A total of 101 conferences have scientific conventions to Brisbane and BCEC. oration iscritical forattracting international tists, researchers and academics. This collab- ers, including some of Australia’s top scien- The members areanelitegroupofinfluenc cessful ConventionAdvocatesPartnership. entific communities with the launch of its suc partnership with Brisbane’sresearch andsci- In 2010, BCEC developed a valuable strategic the world’sfirstcancer vaccine. ical community: Brisbaneisthebirthplace of example of a key breakthrough for the med- hospitals and research centres. One major ‘Knowledge Corridor,’home touniversities, and education community. The centre itself is located within Brisbane’s flourishing knowledgeeconomy propelledbyaworld-leadingresearch of ConventionCentres(AIPC)APEXAward—haspavedthewayfora Best Convention Centre2016-2018”bythe esteemedInternationalAssociation Brisbane Convention & Exhibition Centre (BCEC)—named the “World’s When itcomes to attracting star players,Brisbane Convention&Exhibition Centre (BCEC)manages timeandagain to bringtogether someofits best. Back in2010,itset uptheConventionAdvocates Partnership, gathering innovators inaneffort to driveBrisbane’s growth, attract international some ofthecity’s top scientists, researchers, businessleaders and conferences andputthedestination ontheglobal meetings map. Brisbane’s Power - - is inItsPeople ¬ ¬ ¬ ¬ ¬ ¬ ¬ Fast Facts BCEC sustainability leadership Earth CheckGoldCertification for global dedicated boutiquemeeting hub Street:BCEC onGrey Australia’s only Summit Host venue for the2014G20Leaders’ 20,000 sqmofdedicated exhibition space sizes, from 8to 8,000people 44 meeting rooms hosting of all events conventions Space for upto fivesimultaneous 3 stand-alone tiered auditoria
Words RémiDévé INTELLECTUALLY BASED INDUSTRIES inception in2015. therapy@Brisbane, which has returned every two years to BCEC since its he assistedinthedevelopmentofnewinauguralmeetingslikeImmuno- sions on conference locales. BCEC, meanwhile, provides strong support sions onconference locales. BCEC,meanwhile,providesstrongsupport their professions, they have significant influence when it comes to deci- Since Advocates all hold senior positions in Since Advocates all hold senior positions in community.” integral Brisbane and,ultimately, toscience, the strongly centre plays is rolethis the believe that bigpicture.I BCECdoes focuses moreon the the on mankind – is not yet fully What understood. ultimate effect and development – as well as the “ Echoing hissentiments,Khannaaddsthat conferences.” drive Brisbane forward by hosting high-profile would that Advocates, are aware of opportunities we, as dots and making job sure connectingthat the doing atremendous as BCECis concerned, they’re strong localengagement willbenefitfromit.Asfar for is looking Brisbane stand out.Anygroupthat tration diversity make andthe ofknowledgethat come heretoattendaconference. concen- It’s the base for people who pharm world form a good the translation tutes, the hospitals and into the of that lect,” “ the linkthe between convention centres and research revolve around intel- Brisbane’s major industries “The universities, the insti the - Gannon says. “Theuniversities, and meets with the scientific team involved in conferences to offer sug- gestions on how to best promote Brisbane. “The diverse background of the Advocates ensures that Brisbane often has a voice in discussions around the world on where to hold important conferences,” says Professor Glenn King, who works on translating venom-derived peptides into human drugs and bioinsecticides. To break it down simply, Advocates promote Brisbane’s strengths as a conference destination. Professor Michael Good AO, an internationally renowned immunity expert who has dedicated his life to developing a malaria vaccine capable of protecting the 4 billion people in 90 countries at risk, champions the city saying: “Brisbane is a modern and vibrant city with a friendly and warm welcome for delegates. The river is the heart and soul of the city with outdoor and entertainment events happening alongside popular river- side restaurant precincts. The hotel and accommodation choices are excellent and range from budget to 6-star. Brisbane is on the doorstop of many wonderful tourist destinations: Moreton Bay with Moreton and Stradbroke Islands, surfing beaches of Gold and Sunshine Coasts, ancient rainforests and national parks. The univer- sities and research institutes in Brisbane are also of high international standards.” Actually, Brisbane is currently undergoing an outstanding infrastructure boom, probably the biggest in history. In addition to a raft of new venues and hotels, a second runway for Brisbane airport, due for completion 2020, will provide the city with the same level of capacity as Singapore and Hong Kong with more direct international flights, while new inner-city state- of-the-art transport networks will allow delegates and visitors to move 2019 around quickly and efficiently. MAY QUEEN OF DRONES
BCEC has taken activities to the next level by promoting the creation of 55 \ inaugural conferences that showcase Brisbane’s world-leading expertise. The World of Drones Congress, first held in August 2017 for example, was the first significant global drone conference to focus on all parts of the drone economy and the future of the industry. “Creating a brand-new congress from scratch was nerve racking but ultimately very rewarding,” says Dr Catherine Ball who is often referred to as the ‘Queen of Drones’ “We identified a niche in the market, the timing was right and the strong support and assistance of BCEC meant we were able to be ‘incubated’ by them.” The congress returns to Brisbane and BCEC for the third time in 2019. Those who have partnered with BCEC acknowledge that conferences are a really clever way to help promote Brisbane on the international stage, so the city is known as more than just the gateway to the Great Barrier Reef. Ball sums up the metropolitan city perfectly, saying, “Brisbane is growing to be a major launch pad for Australian and global companies that trade with Asia, especially for startups and emerging technologies.”
Contact [email protected] \ www.bcec.com.au
DESTINATIONSASSOCIATION / BRISBANELEGACIES 56 \ BOARDROOM MAGAZINE
IAC OPENING CEREMONY ©SIMON CASSON PHOTOGRAPHER Minister, hasunveiledAdelaideasthehomeofAustralia’s AU$41 new million Adelaide andSouthAustralia’s NowthePremier largest businessevent. ever Space Agency. Isthisthelargest-ever legacy ofanyAustralian –andactually Ultimate Legacy inAdelaide of SouthAustralia, inajointannouncement withtheAustralian Prime In 2017,the68 Space Congress Leaves th International Astronautical Congress staging became worldwide –conference? Words RémiDévé
©SOUTH AUSTRALIAN SPACE INDUSTRY CENTRE Held at the newly expanded Adelaide Fourteen Innovation Hub) in the eastern end Convention Centre, the 2017 International of Adelaide’s CBD – just walking distance or a Astronautical Congress (IAC) with 4,500 free tram ride from the Adelaide Convention Additional delegates is, to date, the largest business event Centre and BioMed City, one of the largest ever held in the South Australian capital. health and life sciences precincts in the Legacies of From the outset of the decade-long process Southern Hemisphere and home to the new in bidding for the conference, the goal of hospital. The Convention Centre and BioMed the local IAC committee members from City are both located the West End of the city. IAC 2017 the Space Industry Association of Australia Set to open mid this year, the Agency will was to utilise the event to ignite discussion ¬ Education employ 20 people and will regulate, licence and enthusiasm at a federal government and assess space-related activities conducted level with the aim of creating an Australian Implementation of a Southern by private industry. Including a multi- Hemisphere Space Studies Pro- Space Agency. Their goal was realised on 25 million dollar Mission Control Centre, it will gram, which includes a study for September 2017 at the opening ceremony of give Australia a new seat at the table in the the development of courses in the the five-day event with the announcement regulation of space under international law. field of space entrepreneurship, that the Government would indeed open a The Federal Government also hopes that the as well as for the creation of an National Space Agency. agency will help coordinate Australia’s space institute in Adelaide serving as a industry to create 20,000 new jobs and triple sustainable base for activities in The Congress was immediately followed by the space sector a fierce bidding process by most Australian its current A$4bn worth to A$12bn by 2030. states to house the agency’s permanent “The legacy for South Australia as a result of ¬ Investment headquarters. At the end of last year, it was hosting the IAC in Adelaide continues to re-iterate finally decided that Adelaide was best placed Adelaide SPACE startup Fleet to the importance of a destination hosting business partner with French space agency to be the home of Australia’s new A$41m events,” says Damien Kitto, CEO of Adelaide CNES to track and support Fleet’s Space Agency. After all, IAC 2017 provided Convention Bureau. “The announcement that the first nanosatellites 2019 the South Australian government an Australian Space Agency will be housed in Adelaide Italian company SITAEL to work opportunity – and the ideal framework – to within an easily accessible CBD hub, ‘Lot Fourteen’ MAY get ahead to put together a strong proposal. has seen a distinct increase in interest from similar with South Australia-based startup Inovar to set up a com-
private enterprises and industries to be part of 57 \ According to Michael Davis, former pany dedicated to the develop- this ecosystem. Innovation is a key focus for us Chair of the Space Industry Association of ment and integration of nano-mi- Australia (SIAA), there’s no question that as Adelaide’s reputation continues to grow across cro and mini-satellite based the globe. We expect Lot Fourteen will become a the International Astronautical Congress innovative satellites and space desirable destination to visit and meet with local provided the catalyst for the discussion and mission concepts experts for future business event delegates.” subsequent establishment of an Australian Letters of intent signed between Space Agency. “In the six months leading up Simon Burgess, General Manager of the the South Australian Government to the Congress, and with growing interest from Adelaide Convention Centre, concludes: “The and Germany respectively, with the media and Commonwealth Government new Australian Space Agency is a tangible legacy the German Aerospace Centre and alike, we at the SIAA seized the opportunity to for Adelaide. The local host wanted to promote the State of the City of Bremen launch a White Paper – ‘Advancing Australia discussion on establishing a national space agency; in Space’ which prompted serious discussion at this announcement took place at the Congress’ ¬ Skilled migration the government level, ultimately leading to plans opening ceremony; and, in December 2018, Pamela Melroy, a former Space for an Australian Space Agency being announced Adelaide was chosen as the home of the Agency. Shuttle commander, migrated to at the event. It is safe to say that, had there been This shows how a conference is able to provide the Adelaide to work with Nova Sys- no congress, this decision would have been very platform for meaningful discussion and ultimately tems for 12 months. In February unlikely,” he said. change.” this year, she joined fast-growing SA satellite company Myriota, which is also housed in Adelaide’s INNOVATION AS A KEY FOCUS new Lot Fourteen innovation The Australian Space Agency will be housed, Contact neighbourhood along with similarly aligned businesses, [email protected] \ innovators and organisations, in the old Royal www.adelaidecc.com.au Adelaide Hospital site (now known as the Lot
DESTINATIONS / ADELAIDE 58 \ BOARDROOM MAGAZINE DARWIN CONVENTION CENTRE health services. Afterhealth services. adayofproductive meetings, you’llbeintheperfect spot to watch thecaptivating sunset overthesea rightfrom thecapital the Darwin, national icon Uluru,after all.Andwhile the region isrichinnatural resources, it’s alsoapioneerinagribusiness,international education andremote-area The NorthernTerritory isquintessential Australia: heritage-listed wetlands, wildlife parks, rock domesdating back 500millionyears, andthehomeof Driving Australia’s Medical gateway to Northern Australia. Discussion Darwin Words LaneNieset “Darwin is a place that takes delegates away from of Health Research has conducted research 13th annual congress at the Darwin Conven- the distractions of big cities, allowing them the on malaria in over 20 countries across the tion Centre in July 2021. Playing on a theme space to think and the time to focus and become Asia-Pacific region, saving thousands of of “Create – Imagine – Inspire – Discover,” the immersed in their conference, which leads to lives in the process. The research facility is congress will “provide a platform for an open meaningful connections, knowledge sharing and also home to RHDAustralia, the Australian dialogue about best practice that will challenge ultimately strong business outcomes,” says Dar- government’s national coordination unit thinking to contribute to better care worldwide,” win Convention Centre Director of Business that helps prevent and reduce acute rheu- says Vicki Evans, WFNN Vice President and Development, Sandra Lady. matic fever and rheumatic heart disease in Scientific Chair. Australia. Being Australia’s most northern capital city, DESTINATION CITY Darwin is an easy market for both Australia The National Critical Care and Trauma and Asia, with flight times clocking in at Response Centre (NCCTRC) is strategically Last October, the Australian College of around four hours. Darwin International positioned in Darwin to ensure Australia has Remote and Rural Medicine and the Rural Airport offers flights to all Australian major the best readily deployable medical work- Doctors Association of Australia chose Dar- cities, as well as Singapore, China and Indo- force to rapidly respond to sudden health win as the destination for the Rural Medi- nesia. The scenic Great Southern Rail train, cine Australia (RMA) Conference, the main the Ghan, also runs regularly between Dar- national event for rural and remote doctors win and Adelaide, stopping in some of the in Australia and abroad. “Darwin was one of most stunning spots in the Outback along the those places we weren’t sure if everyone was going way. Low-Down to make the trip,” explained Michelle Cuzens, the event coordinator. “Many of our delegates “The Top End of Australia is becoming a popular on Darwin told us they’d never been to Darwin, and in our place for people to want to visit,” Lady says. “We post-event survey, it was a massive stand-out that have world-class facilities in the city of Darwin ¬ Darwin International Airport sits Darwin is a ‘destination city’ ‒ it turned out to be and are surrounded by breathtaking national 15 minutes from the city centre a must-visit, and for our delegates.”
parks. For these reasons, we are seeing event 2019 organisers achieve record numbers of delegates ¬ Located a four-hour flight away RMA usually aims for an attendance of 500, coming to Darwin for business events.” from major cities in Australia and but the four-day event was one of the largest MAY Singapore yet, drawing a final count of 775 attendees The Centre, which celebrated its 10th anni- ¬ Darwin Convention Centre has a with themes revolving around indigenous 59 \ versary last year, hosts hundreds of events 1,200 seat auditorium and 4,000 health, women in health, tropical medicine annually ‒ with an increasing number of and innovation in remote settings ‒ sectors sqm of column-free halls major national and international confer- Darwin specializes in. In big cities, it’s easy to ences. Over the past decade, these events ¬ Over 4,000 hotel rooms, two- lose delegates who head off to restaurants or have helped generate more than AU$350 thirds of which are located near are stuck on other sides of town, but having million in delegate spend, with a record num- Darwin Convention Centre hotels within walking distance of the venue ‒ ber of 9,000 delegates arriving from July to and exclusive use of the Centre ‒ helped del- November in 2017. “The importance of creating egates feel at home, with many exclaiming it a space for clients to meet and achieve their objec- was the best RMA yet. “Darwin is a capital city, tives is significant,” Lady says. “We are looking emergencies both across Australia, and but it’s smaller compared to other Australian cites, forward to continuing to work with event organ- throughout Asia. Darwin’s NCCTRC has a which made it special; the culture there is different isers from a variety of industry sectors to assist renowned international reputation for excel- and the pace is relaxed,” Cuzens says. “We recog- them in achieving their conference objectives and lence in health training and is a key element nised that immediately and tried to embrace it by encourage more delegates to visit one of the most of the Australian Government's disaster and bringing the NT into RMA and not just the RMA unique places in Australia.” emergency medical response to incidents of Conference into the NT.” national and international significance. The MEDICAL BREAKTHROUGHS NCCTRC also provides clinical and academic leadership in trauma and critical care. Darwin has particularly excelled in the sector of tropical health, responding to the grow- Darwin’s cutting-edge research and top- ing health research needs of nearby tropical notch facilities are drawing the attention of Contact regions ‒ which comprise 40 percent of the international congresses like the World Fed- [email protected] \ world’s population. As Australia’s leading eration of Neuroscience Nurses (WFNN), www.darwinconventioncentre.com.au medical research institution, Menzies School which recently announced it will host the
DESTINATIONSASSOCIATION / LEGACIES DARWIN 60 \ BOARDROOM MAGAZINE
WORDS NIESET LANE but also athriving meeting place for the medical field. changing advancements inpatient care that arenot only making Canada ahotspot for research, is pioneering future-forward researchinthe world of and digital robotics, technology with life- first to create the pacemaker and discover stem cells usedinlifesaving therapies. Now, the nation include leaders in life sciences like Pfizer and Johnson & Johnson. Canadian researchers were the Canada ishome to the world’s second-highest number of bio-tech companies, where residents Sciences Chart Topping theLife A Nation Canada BOARDROOM INSIGHT SERIES THEIR ASSOCIATION APPEAL DESTINATIONS AS KNOWLEDGE HUBSAND TAKING ADEEP JOURNALISTIC DIVE INTO One of Canada’s top priority economic sectors, Life Sciences draws more than $918 million in active R&D and $15.5 billion in annual pharma revenue. The Québec-Ontario corridor – North America’s second largest for life sciences – boasts more than 1,100 companies and nearly 500 undergraduate and graduate programs in biological and biomedicine sciences. Québec is fourth on the continent in terms of number of biotechnology firms, and life sciences count for a whopping $1.3 billion in annual revenue for the capital, Québec City. “Québec City has truly made its mark in the world’s life sciences industry thanks to several key factors,” explains Carl Viel, President and CEO of development agency Québec International. “For one, the city is focused on health research. Université Laval is one of the top 10 research universities in Canada thanks to the burgeoning number of research chairs, partner chairs, research centres and institutes.” Canada’s expertise also extends to the Montréal InVivo life sciences and health technologies cluster – first in the country in terms of total university research funding and research centres – home to 11 post-secondary institutions and 620 organizations. “By showcasing our industry expertise, we provide meeting planners and decision makers with important context to make their case for meeting in Canada, and fresh content to augment their agenda that is only available here,” explains Virginie De Visscher, director of Business Development Economic Sectors for Business Events Canada. “When you couple that with the 2019 unique conference locations and experiences Canada is known for, it’s a MAY win for everyone.” 61 \ PHARMA POWERHOUSE In the 1920s, Frederick Banting and Charles Best contributed a significant development to diabetes treatment, creating a method to extract insulin from a donor pancreas. Canada has continued to build on this kind of cutting-edge research, securing its place as the tenth-largest market for pharmaceutical sales. It’s also the lowest-cost G7 country in biotechnology, product testing and clinical trials industries, where global leaders like Gilead and Novartis are just two of the many running clinical trials and manufacturing new drugs in Canada. Toronto sits in the centre of the Quebec-Ontario Life Sciences Corridor, North America's second-largest life sciences cluster, and features 16 of the world’s top 25 medical device companies, as well as Johnson & Johnson’s JLABS incubator – the largest of its kind. In fact, over half of the country’s pharmaceutical companies (including Bayer and Baxter) are located in Toronto, home to the Discovery District – the country’s largest concentration of hospitals, research institutes, business incubators and business support services. Here, you’ll find a network of 22,000 medical-related professionals, as well as more than 30 medical and research centres, including the Princess Margaret Cancer Centre’s Lung Site Group, one of the most comprehensive programs in Canada in terms of treating lung cancer.
BOARDROOM DESTINATIONSINSIGHTASSOCIATIONDESTINATIONS SERIES \ LEGACIESCANADA \ QATAR EDMONTON 62 \ BOARDROOM MAGAZINE without falling,toclimbstairs,pickupandcarry objectsandtostandwithmoreeaseforlonger. Keeogo isaDermoskeletonthathelpspeoplewith mobilitychallenges.Itallowsthemtowalk FROM B-TEMIA (QUÉBEC CITY) KEEOGO ANDDERMOSKELETON TECHNOLOGY
ISN CongressforInternational Society forNeurochemistry. of $3million. which willdraw3,200delegatesandofferaneconomic impact upwards the bidtohostCanadianCardiovascular CongressinOctober 2020, assisted beatingheartsurgery.Thesestrengths havehelpedthe city win the Nodalprotein(anidentifierintreatingovariancancer), androbotic- the world’s first oral anti-viral treatment for Hepatitis B, the discovery of out in sectors like health of humans and animals. Other claims to fame: transplants, and its Centre for Prions and Protein Folding Diseases stands transplant programintheworld,responsibleforallofAlberta’slung The UniversityofAlbertaboaststhe mostisolatedcardiothoracic GDP), which offersservices tomorethan 4millionpeople. the country’s largesthealth system(andlargest contributor toAlberta’s businesses – serves as the headquarters for Alberta Health Services (AHS), Capital city Edmonton—hometo60percent ofallAlbertaLifeSciences by Canada’s first open heart surgery less than a decade later in 1956. with thefirstcardiac surgeryrecorded inEdmonton 1948, followed For the past 50 years, Alberta has been a leader in heart care in Canada, HEALTH HEADQUARTERS increasingly growing list: host of the 19 transplant. InSeptember,Torontoaddedanotherachievement to its Hospital’s Lung Transplant Program, which tests donor lungs before XVIVO Lung Perfusion System by researchers at Toronto General One of the major success stories in the city is the development of the annual congress and the InternationalSociety for Neurochemistry’s 27 meetings liketheCanadian Neurological Sciences Federation’s 2019 Disease. Next on the horizon: Montréal will host significant neuroscience developing groundbreaking,non-invasive methods todetectAlzheimer’s to create a comprehensive research program for autism, in addition to tenths of a millimetre. The Neuro has also become the first in Canada scanner, allowingstudents to scale inonthehuman nervous system to Neuro) at McGill. In February, the Neuro received Canada’s first 7T MRI centre, theMontrealNeurological Institute andHospital (nicknamed the the city’s 240 neuroscience professionals and the leading brain research Neuroscience isoneareathat’sconsidered alocal expertise, fuelledby centres. San Francisco and firstinCanada for R&D investmentsand research it thetitleofNorthAmerica’s third-largestresearch hub afterBostonand boasts 10,000annualgraduatesand300research organisations–earning sciences andhealthtechnologies employment. The“city of neuroscience” hotbed, ranking sixth on a list of 20 largest cities in North America for life Montréal’s universitieshavetransformedthecity intoaninnovation CITY OF NEUROSCIENCE malignancy research. from over100countries todiscuss thelatestdevelopmentsinthoracic Cancer –thelargestofitskindwhich broughttogether 7,500 attendees ofLungCancer’s (IASLC)2018WorldConferencethe Study onLung th International Association for International Association for th
Health Initiative, one of the six signature areas of research at the Health Initiative, one of the six signature areas of research at the virus, which killed over 8 million piglets in North America. The One world-firsts –including thevaccine forthe Porcine Epidemic Diarrhea Centre has commercialized eight animal vaccines—six of which were The Vaccine andInfectious DiseaseOrganization-InternationalVaccine ” fields. these leading InSaskatoon, you can exchange ideas with researchers in toxicology. and nursing,medicine, biology medicine, veterinary agriculture, kinesiology, central cutting-edge programs campus, with andresearch inareas such as broadest disciplines, particularly life –allon in the sciences one beautifuland has grown a worldwide reputation one as a Canadian of the University with International SalesatTourismSaskatoon:“TheUniversity ofSaskatchewan According toBradPeters, Director of AWRU WorldRanking. for water resources research, according to the science challenges, and ranks #1 in Canada to solvehealth,environmentandmaterials powerful imagingandanalytical techniques Canada’s onlysynchrotron, which harnesses of human and animal health: it is home to Saskatchewan, ispavingthewayinfield sciences research clusters, the University of spending inthis sector. Andoneofits life drawing over30percent ofCanada’sresearch city ofSaskatoonisamongtheworld’sbest, When itcomes tobiotech centres, thePrairie VACCINE SUCCESS INSASKATOON over 80countries. of seaweed-basedproducts, which exportsto Seaplants, the world’s largest manufacturer addition, Halifax is home to Acadian fish oil, DSM Nutritional Products. In world’s largest manufacturer ofconcentrated Omega-3 fattyacid supplements, claiming the point: Nova Scotia is seen as a leader in and is a pioneer in the realm of marine-derived nutraceuticals. Case in Halifax counts thehighest numberofneuroscientists percapita inCanada cutting-edge treatment technologies for neurodegenerative disorders. sector, anchored by institutions like the Brain Repair Centre, known for Halifax servesastheregionalhubforNovaScotia’s health andlifesciences for Discover Halifax. bring a conference focused on life ” explains Jeff Nearing, VP of Sales sciences, being exceptional hosts ofmajorconferences –makes Halifax anideal location to biotech, biochemistry and biomedical engineering. This – and our reputation for significant investment inR&D,specifically marine areas ofneuroscience, inthe Brain andthe RepairCentre,Halifaxlabs, such as Dalhousie continues tomake “ MARINE MEDICINE With access to some of the world’s best researchers, universities and government andgovernment world’s best researchers, universities access tosome ofthe With ¬ ¬ ¬ ¬ ¬ ¬ Numbers Canada by the Centre (IDRC)is1 Québec City’s Infectious Disease Research sales 10 medical devices worldwide medical companies inthetop 10 Québec holdspharmaceutical and research hub Montreal isNorthAmerica’s third-largest and development 1,400 clinical trialsand$1B+inresearch Toronto isaglobal leader withmore than the world 7 th th largest intheworldfor imaging& largest market for pharmaceutical st inCanadaand5 their points of view and better understand each other’s priorities andneeds.” priorities andbetter understand eachother’s points ofview their community, as well as people responsible for making government policy, to share careprofessionals, educators, andmembers of the health scientists, thousand to understand andcollaboratively one Ourcongress broughttogether solve them. “ International OneHealthCongressinSaskatoonlastJune. Misra adds: was akeyfactorinthe organizingcommittee’s decision tohostthe5 undergraduate, graduate,andfacultytrainingresearch programs the UniversityofSaskatchewan’s OneHealthresearch approach to at the Western College of Veterinary Medicine, points out that Vikram Misra,aUniversityofSaskatchewan professorofmicrobiology environment, ” according totheOneHealth Commission. forpeople, domestic animals, wildlife, to “obtainoptimalhealth plants, andour university, is another great example of the collaborative work underway In 2022,theShawCentrewillhost the75 Centre’s president&CEO. Canada willco-host theannualcongress intheirhometown. Cardiovascular Society (CCS) and the Heart and Stroke Foundation of Congress (CCC),thefirsttimeOttawa-basedorganizationsCanadian Such health problems are complex, and we need expertise from all disciplinesSuch health More information [email protected] th in BOARDROOM INSIGHTSERIES\CANADA and life sciences destination for organizations involved in health meeting facility, ideal meeting Ottawa is the country’s most intelligent the Combined with regulation, protectionfor health and promotion. government departments directly responsible class hospitals, research centres andfederal life sector, offeringaccess toworld- sciences “ Research Institute. University ofOttawaandHospital cardiovascular diseaseatinstitutionslikethe caliber scientists andclinicians studying research excellence, thrivingwithhigh- as a hub in cardiovascular disease (CVD) capital isquickly developingareputation double-virus therapy for cancer. The world-renowned clinical trials, including surgery was performed and has led five Ottawa is where Canada’s first nerve transfer DISEASE RESEARCH CAPITAL OF CARDIOVASCULAR The nation’s capital is a global leader in the The nation’s capital is a global leader in the \www.businesseventscanada.ca th Annual Canadian Cardiovascular AnnualCanadianCardiovascular ,” explains Nina Kressler, Shaw ,” explains Nina Kressler, Shaw th
63 \ MAY 2019 64 \ BOARDROOM MAGAZINE Champions With aStory toTell evolve overnight; Canada’s overnight; evolve capital hasmadesure overtheyears to provide delegates withvaluable experiences, not only through its urban amenities, but alsothrough its excellence andexpertiseacross awiderange offields When associations call, Ottawa answers.Thiscloserelationship didnot Ottawa Words VickyKoffa and sectors.
International conferences reach new levels of long-lasting students in STEM. Health Sciences is another big area of focus, with impact in Ottawa capitalising on the city’s easy access to policy several major hospitals and research institutes present in the city.” makers, diplomatic communities, media, industry experts, and innovators active in health and life sciences, cleantech, defence MOTION IN PLACE and security, telecommunications, gaming and ecommerce sectors. A total of 426 associations and organizations, including Putting this progressive initiative to the test, Carleton University, IEEE Ottawa, the Canadian Stroke Network and the Canadian Queen’s University and the Canadian Museum of History Security Intelligence Service, entice professionals from around will promote Ottawa by playing host in 2020 to the Annual the world eager to exchange knowledge and create progressive Meeting of The Society for Ethnomusicology. With an expected business opportunities for their relevant industries. attendance of 800 delegates, field experts from around the world will experience first-hand the city’s offerings both in culture and knowledge. Judith Klassen, co-chair of the Local Arrangements THE ‘THINKOTTAWA’ INITIATIVE Committee for the conference, attests to Ottawa’s expertise: Identifying the need for local champions and the importance of “Ottawa Tourism’s knowledge of the city’s conference scene is broadcasting its innovative achievements to the global scene, profound, as is their willingness to match this knowledge with the Ottawa Tourism has partnered up with the Shaw Centre - the specific needs of an organization. This expertise, combined with the city’s main meetings venue - and Invest Ottawa - a non-profit team’s pro-active and practical approach to facilitating connections organization that facilitates economic growth and job creation and identifying resources, were among the critical factors in reaching in the city of Ottawa. The result? A fresh and powerful initiative an agreement with SEM.” called ‘ThinkOttawa’ has just been launched aiming to bring More and more local institutions follow the same path, landing more meetings to the city through local champions. major conferences like the Annual Meeting of the International “ThinkOttawa partners with local subject matter experts to bring Society of Paediatric Oncology with 1,500 delegates in 2020 or international meetings to Ottawa. Through the tri-partnership, the the Convention of the International Association of Fire Fighters program provides a breadth of support services to local subject in 2022 with 3,000 delegates. Ottawa’s leading role in the matter experts interested in hosting international meetings in our city. life sciences and safety sectors was passionately portrayed in 2019 The goal of ThinkOttawa is to increase the number of international both cases through the local champions and at the same time strongly supported by Ottawa Tourism. MAY meetings held in Ottawa,” explains Mikayla Palladino, Meetings Researcher for Ottawa Tourism. A HARBOUR FOR THINKOTTAWA 65 \ ThinkOttawa gives a chance to researchers, academics, innovators and entrepreneurs to become ambassadors for their On top of receiving the necessary connections to Ottawa’s key city and raise the profile of their industry. Through chairing a stakeholders, meetings can qualify for financial support through meeting, these local champions become the link between funding programs designed to facilitate the organization of a international and local thought leaders in their respective fields. major congress. In addition, the Shaw Centre can house many of these large-scale meetings under one roof. Overlooking the Faran Mirza, Program Manager for ThinkOttawa at the Shaw Rideau Canal - a UNESCO World Heritage Site - Parliament Centre, reveals the details of this support: “Local ambassadors all Hill and downtown Ottawa, the Centre features a sweeping have day jobs and often have to juggle the added responsibilities that glass façade encasing four floors of state-of-the-art meeting come with hosting a meeting, which can be daunting at first. This is space, including the Canada Hall, which can accommodate up where ThinkOttawa can help. Our team provides expertise and tools to 6,000 delegates. Named one of the top three convention to support ambassadors and help them build a successful conference centres in the world by AIPC in 2014, Shaw Centre completes bid. We offer complimentary services include accommodation and the picture of a city ready to be considered for any type of venue sourcing, marketing and promotional materials, government conference. and community support, and in some cases even financial support through Ottawa Tourism.” These accomplished Ottawans are meant to attract the right fit for international association conferences to Canada’s capital. Faran specifies: Ottawa“ has the second largest concentration of science and engineering employment in North America. There are over 77,000 people employed in the ICT sector alone, so that is a Contact big focus for the program. The Capital Region is also home to six [email protected] \ www.ottawatourism.ca universities and colleges with 1,200 faculty and more than 27,000
DESTINATIONSASSOCIATION \ LEGACIES OTTAWA 66 \ BOARDROOM MAGAZINE here istoensure the environment is built quite successful sofar. The key ingredient infrastructure —which have beenproving government policies andwell-planned clearly hasrequired amixof supportive destinations that attract talent. This to create andsustain smart, green In Taiwan, the nation's ambition is want tolive andwork. places—revitalized areas where people transforming cities into smart, livable to tackle thosechallenges by gradually governments allover the world are trying unemployment, and climate change, and such ashousing shortages, inequality, has certainly escalated some problems stretching their resources. Urbanization supply residents with essentialservices is demands of tryingtohouse, transport and growth anddemographic changes, the people; coupled with risingpopulation increasing pressure from aninflux of Cities worldwide are experiencing country, venuesare turnedinto architectural icons, delightingplannersand A meetings destination increasingly attracting theattention ofinternational As aforward-thinkingAs country, Taiwan isemerging asoneofAsia’s leading other urban location renewal projects intheworld.As flourishalloverthe transportation leveraging theInternet andsmarttechnology ofThings. associations, Taiwan combines attractions, oldandnew like maybeno innovators inurban planninganddesign,green architecture, public Greenly, Smartly Urban surprise that the Smart City Summit & across the island.Itcomes hardly asa over 5,100participating public hotspots international visitors toget onlineat a few years ago, makingit easyfor free wi-fiinternet service was introduced of Things(IoT).Additionally, the iTaiwan to support risinginterest inthe Internet rate of 80%, so the nation is well suited system anda high internet penetration has the world’s largest public broadband worth focusingon.Forinstance, Taiwan In thisregard, there are manyprojects ROLLING OUT SMART, GREENPROJECTS the whole community. broad economic and social benefits for sectors have come together tocreate outcomes. InTaiwan, private andpublic and help public authorities deliver lasting form the basisof urban renewal plans environmental considerations should for the future. Inother words, social and Taiwan visitors alike. Words RémiDévé and capacity of up to32,000people. with atotal floorarea of 156,700sqm Standard Green Exhibition Hall accolade, was recently awarded the coveted Gold- the Taipei Nangang Exhibition Center, Similarly, TaiNEX 2,which isHall 2 of highest green buildings onthe planet. tallest building, it stillranks asoneof the on top of each other. Once the world’s of eight Chinese takeout boxes placed skyscraper, which isshaped like astack of that program isthe iconic Taipei 101 energy industries inthe city. Theepitome Heat Islandeffect, and develop green energy efficiency, mitigate the Urban which isdesigned toenhance building Green Building Promotion Program, has continuously updated its Intelligent Talking about Taipei, the government who meetanddiscussthe future. researchers, developers andacademics gathering the world’s leading high-tech Expo takes place every year inTaipei,
food chaintoaffect humanhealth," said Lai that pollutes theoceanand also gets into the 2030 tosignificantly reduce plastic waste bags. "We aimtoimplement ablanketbanby recycling program andcharges forplastic waste andpollution afterintroducing a cups—the latest push by Taiwan tocut on single-use plastic bags, straws, and the nation willimposeablanket ban It was alsorecently announced that in annualrevenue. operation, bringinginsome US$2 billion 1,600 recycling companies were in plastics processing, in2015more than organization dedicated toimproving According toPlastic Technology, an percentwell of industrial as 77 waste. from households andcommerce, as claiming 55percent of trash collected the highest recycling rates inthe world, than 23million,hasachieved oneof pioneer. Thisisland,populated by more In terms of sustainability, Taiwan isa NATIONAL KAOHSIUNG CENTERFOR THE ARTS COURTESY OF NATIONAL KAOHSIUNG CENTER FOR THE ARTS (WEIWUYING) past andthe future at the sametime. example of how Taiwan canlook tothe beautiful ArtDeco decor, isalsoagood The Hayashi Department Store, with its that was once amilitary training base. in the northeast cornerof avast lush park Weiwuying, covers 9.9 hectares andsits Francine Houben, the Center, alsocalled talents. Designed by Dutch architect the future, connectinglocal andglobal instance, aimstobridge the pastwith Kaohsiung Center forthe Arts,for located insouthern Taiwan, the National characteristics. Thefirst national theater traditional features with more modern to rejuvenate themselves by combining some archaic places have learned how vision. Even asremnants from the past, begun embracing thisforward-looking In Taiwan, several venues have already statement. Protection Agency official ina recent Ying-Yaun, aTaiwanese Environmental Ad. byBureauofForeignTrade,MOEA Taiwan ExternalTradeDevelopment Council Organized byBureauofForeignTrade,MOEA years tocome. leave them with tangible memories for urban rejuvenation experiences that will to the island,they willenjoy some true many others. Asassociations startflocking These are justa few examples among and visitors alike. close tothe hearts of Taiwanese people and lift with a dial floor indicator are staircase, geometrical window openings, several decades of disuse.Itssweeping was restored andreopened in2014after December 1932,during Japanese rule, it Originally completed andopened in www.meettaiwan.com More information DESTINATIONS \TAIWAN
67 \ MAY 2019 68 \ BOARDROOM MAGAZINE imexamerica.com/whats-on/association-leadership-forum Register your interest now! Evening too, andchatwithyour peersinarelaxed atmosphere. take place throughout Monday. onSmart IMEXAmerica,starting Swing by Association Plus, association-focused sessions—open to alllevels ofassociationprofessionals—will drive your associationforward. hear from top speakers and strategize together. Set offwiththeresources to thrive and association leadersandseniormanagementwill examine today’s high-level challenges, Monday, September 9.Duringthisexclusive afternoon ofFREEeducationandnetworking, Get ready: Association Leadership Forum, created by ASAE, arrives soonerthisyear on ASSOCIATION LEADERSHIPFORUMRETURNS ENGAGE, DISCOVER, COLLABORATE, CELEBRATE— Publication: BoardroomSize: 210mmx250mm (5mmbleed )Job#:773-9028 DanaCommunications 609.466.9187
Seoul Where History & Modern Medicine Meet
If you glance at a map of the world, it seems like Korea’s capital sits at the centre. Perhaps that’s because the Northeast Asian business hub is home to the world’s fourth-largest airport, with flight times as little as two hours from nearby hubs like Beijing. Straddling the line between tradition and modernity, Seoul is a sprawling city where you can walk through living museums (read: ancient palaces) as well as Korea’s largest electronics market. It’s no wonder groups are embracing the city’s energy, helping Seoul rise the ranks as one of the top convention cities not only in Asia, but also in the world.
Words Lane Nieset
ASSOCIATIONDESTINATIONS LEGACIES \ SEOUL 70 \ BOARDROOM MAGAZINE noticing this.” – andinternational association boards are motivated tonot just participate but lead that energizes ourbidding efforts. They’re the passion from Seoul’slocalassociations Bureau’s MICE Marketing Team. “It’s truly Lee, director of the Seoul Convention medical congresses,” explains Kyungjae make Seoulanappealing destination for structure, andcutting-edge technology “ ers from 53counties. which drew 10,000attendees andlead- Seoul Nuclear Security Summit in2012, the G20Seoul Summit in 2010andthe industry,” hostinghigh-profile events like “a future-focused leader of the MICE Coex hasappropriately beendubbed sqm of shops andentertainment), ground malls in Asia,with over 165,000 form (featuring oneof the largest under- infrastructure andculture-business plat- up to7,000. Thanksto its state-of-the-art plus aconvention hallaccommodating between four specialized exhibition halls, a floorarea of 460,000sqmdivided 36,007 sqmof exhibition space and centre, Coex, standsfour stories tallwith in 2016and2017. Themainconvention sity as41 schools ranked Sungkyunkwan Univer- Higher Education listof top 500 medical world’s top medical schools (The Times powerhouse, home tosome of the Seoul’s status asabiomedical research BIOMEDICAL POWERHOUSE (2015-2017) and 10 consecutive years inthe UIARankings city ranked third inthe world forthree 1,000 delegates—no surprisesince the international conferences with over In 2018, Seoul hosted more than 50 Cancer Congress, attended by 5,500 Coex hashosted the 2007World Lung brings 4,000doctorsfrom 50countries, tics AsiaPacific (TCTAP) summit, which Transcatheter Cardiovascular Therapeu- In addition tothe annualthree-day a numberof prestigious medical events. sity as49 Robust expertise, biomedicalR&D, infra- st th andSeoul National Univer- ), hashelped the city attract th in ICCA Rankings survival rates, Korea comes ahead of the tional comparison of five-year cancer global healthcare market.” Inaninterna- Korea is“emerging as anew leaderonthe A recent article inGulf News stated that FUTURE-FORWARD HEALTHCARE to host congresses inthis field.” new information –making it anidealplace passionate medical professionals seeking International Affairs. “We have plenty of in Obstetrics andGynecology Chair of Kwon, Korean Society of Ultrasound experiences,” says Professor Ja-Young (Jay) for smoother information-sharing andevent all city infrastructure andservices that allow pital infrastructure richwith data, andover- medical procedures, abundant research, hos- medical congresses with its cutting-edge “ attracting 4,000. and the 2015World Allergy Congress, Dermatology, with 12,000attendees; delegates; the 2011World Congress on Our city stands out as adestination for ¬ ¬ ¬ ¬ Stats on Seoul consecutive years Best for Airport Service’ twelve from Seoul),awarded ‘World’s tional Airport(located onehour connected to IncheonInterna- 84 airlinesandover180cities over 58,000rooms are three- to five-star) offering 440 hotels (themajorityofwhich age options) 1,163 shops;181food andbever Cluster (plus3five-star hotels; World Trade Center Coex MICE hosting upto 20,000peopleat the and 111different meeting spaces 47,621 sqmofconvention space Center Coex Convention&Exhibition 4 exhibitionhallsat thefour-floor 55 dividablemeeting rooms and - Dr. Moon Young KimM.D., president sector toaworldwide audience,”explains advanced developments intheultrasound presents anopportunity toshowcase Korea’s Ultrasound in Obstetrics and Gynecology (ISUOG). “Hosting theWorld Congress on sound inObstetrics andGynecology by the International Society of Ultra - Obstetrics andGynecology, organized the World Congress on Ultrasound in In October 2-5,2021,Seoul will host 31 CASE STUDY certificates. by creatingpublic keyinfrastructure for medical proof application services ing intousingblockchain technology like XBLOCK SYSTEMS are already look Fourth Industrial Revolution. Startups part of the national strategy forthe gence-focused drug development, all medical services and artificial intelli- Next onthe horizon:blockchain-based innovation].” hope for something similar [with business ing into thepharma industry. And now,we sensational backwhendoctors began mov- experience howmedicineis evolving. It was fessionals aglimpse of SeoulBio Hub and schools inthearea togive medicalpro- preparing curriculums with the medical Woo Jung-hoon isquoted saying: “We’re Herald, Seoul BioHub General Director ical business. Inanarticle inThe Korea working inthe life sciences andbiomed- medical schools and5,000-plus Ph.D.s taps intothe talent of the surrounding bourhood of Hongneung,Seoul BioHub Ideally located inthe northeastern neigh- markets. they needtoevolve andenter global early-stage biohealth startups the tools world-renowned biotech cluster, offering Bio Hub inOctober 2017tohelp build a Seoul, the municipality setup the Seoul cent success rate forallcancer types.In U.S., Canada and Japan, with a 70 per- GYNECOLOGY 2021 ULTRASOUND INOBSTETRICS AND ST WORLD CONGRESS ON - BONGEUNSA TEMPLE OVERLOOKING COEX
of the Korean Society of Ultrasound in st successful bid for the 31 World Congress on Obstetrics and Gynecology (KSUOG). Ultrasound in Obstetrics and Gynecology in PLUS SEOUL 2019 “More so, it is a step forward for KSUOG as Seoul.” it will promote active academic exchanges MAY with overseas medical practitioners and aca- SEOUL MICE ALLIANCE With customized business event experience through PLUS SEOUL, 71 \ demics, as well as strengthen the knowledge As a way to promote Seoul’s meetings ” associations can achieve their goal expertise in the domestic region. infrastructure to planners around the of leaving a brand legacy in the city. The group bidding process for the world, the city set up the Seoul MICE The program, established in 2017, 2,000-person congress (1,500 of which Alliance (SMA), a public-private partner- provides up to KRW 30,000,000 are coming from outside Korea) started ship with more than 300 members across (about €23,300) in bidding support, in the summer of 2017, with KSUOG the meetings industry, each screened for KRW 20,000,000 (about €15,500) partnering with the Seoul Convention quality and performance. Participating in promotional support, and KRW Bureau, Korea MICE Bureau, Coex and companies receive support for overseas 200,000,000 (about €155,600) in exhibitions, roadshows and conferences, The Plan Co., a local PCO. KSUOG“ made hosting support. The best part? while event planners and organizers that use of the Seoul Convention Bureau’s bid- It’s not a one-time event support work with SMA member companies reap program. Bidding and promotional ding clinic — an intensive program based on benefits if they obtain public assistance in support can be obtained once a over ten years of bidding know-how — that attracting holding and promoting events. year, up to two times for events assisted us with fine-tuning our presentation with more than 50 international ” explains Professor SMA members include hotels, conven- slides and delivery, participants. And if you were hoping Ja-Young (Jay) Kwon, KSUOG Chair of tion centres, unique venues and shop- ping enterprises—including the grande for a way to make your event really International Affairs. “ These services helped dame of department stores, LOTTE stand out, customized experiences immensely with not only our bidding pres- DUTY FREE. like outdoor advertising and special entation last year at the London headquar- tours across Seoul are all part of ters of ISUOG, next to Tokyo and Greater the PLUS SEOUL brand promise Noida’s. I believe the unified effort from for congresses with at least 1,000 KSUOG’s steering committee and society Contact delegates. members, in addition to the wealth of sup- [email protected] \ www.miceseoul.com port and sponsorship we received, led to our
ASSOCIATIONDESTINATIONS LEGACIES \ SEOUL 72 \ BOARDROOM MAGAZINE Jeju, South Korea’s Accessible Wonder
Jeju island, the largest one in South Korea, is confident that it can attract its visitors not only with its natural treasures, but also with its smart business city offerings.
Words Vicky Koffa
In Jeju, associations are invited to experience Science Park, the Jeju Venture Maru, the Jeju International Seaweed Symposium (ISS) with the winner of UNESCO's Triple Crown, the Lava Seawater General Industrial Complex over 1,000 participants each have chosen this World Natural Heritage, the Island of World and the Urban High-Tech Industrial Complex all-encompassing destination. Peace, the Island of World Natural Conserva- all showcase the advancements fostered in the Getting to the island couldn’t actually be eas- tion, the Island of Global Ecological Treasures city. For the next four years and by the year ier for them, as it is the only free international and the World Environmental Capital – noth- 2022, heavy investment from the Ministry of city in Korea which has a visa-free policy. Its ing less! Land, Infrastructure and Transport (MOLIT) international airport is quite busy daily serv- will enhance twelve industrial sectors with the The best part, though, is the city’s plans to ing direct flights to more than 43 cities, while help of specialized educational institutions, complete local industry innovations which are plans for an expansion of the existing airport such as the Innocity Industry-Academia Coop- based on the 4th industrial revolution. In par- and the construction of a second airport in eration Cluster. ticular, one of its primary goals is to reach car- the east are already in place. Staying here is bon-free status by 2030; to this end, rent-a-car A main advantage deriving from these innova- also effortless, since more than 40,000 hotel centres equipped with electric vehicle charg- tive projects is the close collaboration with the rooms cover all price ranges. Conferencing in ing stations and solar panels will be available. local communities. And, by developing prod- the city is as smooth as ever too; the Interna- Through the Cooperative Intelligent Trans- ucts needed in business events utilizing Jeju’s tional Conference Centre (ICC JEJU), located port Systems (C-ITS) Establishment Project, resources, and products in connection with in Jungmun Sightseeing Complex, Seogwipo Jeju is establishing a smart grid infrastructure the city renewal projects based on sustainable City, offers over 4,300 persons capacity while in order to facilitate the development of solar life zones, the meetings industry is contribut- a project to build a second Convention Centre and wind power industry and unique under- ing to the growth of the local economy. by 2022 is being considered. ground water resources for a cleaner environ- As a result, conferences like the World Con- ment, growing the city into a block chain hub. servation Congress in 2002 with 10,000 More information Additionally, there is strong focus on securing participants from 180 nations, the 30th a foundation for nurturing IT, BT and other Photovoltaic Science and Engineering Con- www.jejucvb.or.kr high-tech industries. Projects such as the Jeju ference (PVSEC-30) in 2020 and the 2019 74 \ BOARDROOM MAGAZINE BALI NUSA DUA CONVENTION CENTER(BNDCC) facilities and served byfriendlystaff.facilities andserved TheBaliNusaDuaConventionCenter (BNDCC) embodies everything theislandhasto offer withtheaddedvalue(BNDCC) embodieseverything Comprehensive Association keen onmeeting outside citylimits, inatropical inmodern environment, of its longexperience, attention to detail inhosting andefficiency major business event experience.business event Bali,theexotic islandinthesouthernpart of Indonesia, isanall-inclusivedestination for international associations Few placesFew intheworldcan claimoffering acomplete - -onalllevels international association conferences. Meetings Words VickyKoffa Bali luxury destination of theNusa DuaITDCcomplex whichhosts world’s “ surroundings, inspired by Balineseculture and architectural design. (BNDCC) standsout inthe south, strategically buried intropical heavyweight events. The Bali Nusa Dua Convention Center Meetings facilities inBaliare definitely up tothe task of receiving BALI NUSA DUA CONVENTION CENTER income between Bali'sdifferent regencies. that thiswillcreate amore balanced distribution of resources and strengthened by the plan foranew airportinNorthBalithe hope slated forcompletion through to2019. Thissurge ininfrastructure is 2,530 new rooms were expected, with many more in the pipeline the already high numberinhotels. Infact, in2018anadditional has invited foreign investors toincrease the support of tourism toits economy and The Indonesiangovernment hasembraced costs, hasbeeninevitable. as well asthe affordable livingand renting take advantage of the extensive demand a result, the riseof several startups, who like textiles, jewellery andfurniture. As an increase inthe creative artsindustry, connection to their culture, there has been together with the Balinese people’s strong delegates entering the islandevery year, Bali’s GDP. With millionsof travellers and and hasbecome the majorcontributor to up fast turning the scales inBali’s economy and especially business tourism, iscatching As traditional asallthis may sound, tourism, CREATIVITY SUPPORTED BY TOURISM and biology are the preferred options forstudents. Pendidikan Ganesha, where fields like business, medicine, technology top universities, such as the Universitas Udayana or the Universitas cultivation. The highly valued knowledge is transferred through Bali’s and various technologically advanced ways tosupport sustainable subak, more andmore investment isallocated tonew machinery In combination with the thousand-year-old irrigation system -the life-blood of Bali. export crop. But rice produce dominates the sectormakingit the groundnuts, onions,andlegumes; organic coffee isanother major employer on the island.TheBalinesegrow tea, tobacco, cacao, sectors. Take agriculture, for example, which is still the largest forth endless business opportunities across the region’s key industrial the unique spiritual aspectflowing throughout the island,Bali puts Taking your focusforasecondaway from the sandy beaches and AGRICULTURE LEADS THEWAY Our Convention Centre is located at the very epicenter of Bali’s premier ¬ ¬ ¬ ¬ ¬ Convention Center Bali Nusa Dua Fast Facts Outdoor venue1,000pax 44 multi-function rooms Hall 2,000sqm/1,900pax sqm/4,800 pax andBNDCC 2Convention BNDCC 1ConventionHall4,400 Overall capacity 12,000pax, ofwhich 7,500 hotel rooms inproximity 20 mindrivefrom theairport delegates from 113countries. Midwives Triennial Congress in2020,tobeattended by 5,000 conferences include the 32 with 12,000 – 15,000 participants from 189 countries. Upcoming 300 meetingsattended by Finance Ministers andhigh-level officials Annual Meetings IMFWorld BankGroup 2018hosting more than Nusa Dua Convention Center was the official main venue for but afew examples of BNDCC’s busy agenda. Furthermore, Bali Conference andthe World Conference onCreative Economy are attended by 3,000delegates, the 2018World Implant Orthodontic facilities which canaccommodate up to1000people. Amongstits Apart from the indoorarrangements, thisvenue alsooffers open air of more than300access points andanintegrated fiberoptic connectivity.” Our facility is complete with full coverage andhigh speed internet access data cable,audioandtelephone cableare perfect venuefor exhibition. halls whichequipped with anessential services of electricity supply, UTP session, luncheon,dinner, workshop andconference. Our pillarless main professional events with a total of 44multi-functional rooms for break-out And Yasinta explains further: “BNDCC is anexceptional venuechoicefor over 7,500 hotel rooms. gives the centre easyaccess totransport by taxiandisinvicinity to Airport,” says Yasinta Hartawan, General Manager of BNDCC. That location is only 15minutes drive from theNgurah RaiBali International hospital, aperforming arts theatre, galleries andshopping mall.Our leading five-star hotel brands, an international standard golf course, [email protected] Contact
Conference onFamily Planning 2016 69 membercountries, the International 2016 attended by 2,500delegates from World Congress of Internal Medicine in Meeting attended by 1,200delegates, the The Asian Patent Attorney Association level of the topmost venues inIndonesia. and it hasalready measured up tothe This convention centre was built in2010 second level. the ground floorarea tothe firstand nearby elevators offer easy access from the centre isontwolevels, available use of recyclable materials. Even though clean air, localproduce consumption and environmentally-friendly meetingswith security arrangement, the centre boasts space, bonded warehouse, andhigh level numerous services such asample parking nd International Confederation of \baliconventioncenter.com DESTINATIONS \BALI
75 \ MAY 2019 AF_Anuncio_WTA_210x250mm.pdf 1 04/01/2019 12:12:12
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The governmental, cultural, and economic heart of Portugal, Lisbon is a stunning capital city. Both charismatic and vibrant, Lisbon effortlessly blends traditional heritage with striking modernism and a rich and varied history, making it a destination of choice for association planners.
Words Rémi Dévé
Spread across seven hills overlooking the majestic River Tagus, Lisbon is FLAIR & FLAVOR a key business centre and meetings powerhouse, always trying to punch 2019 Named the World's Leading City Destination and the World's Leading upon its weight when it comes to attracting association conferences – City Break Destination by the World Travel Awards in 2018, Lisbon MAY and rightly so. has flair and flavor. Thanks to its close proximity to Cascais, the World
As the wealthiest city in Portugal, it has a per capita GNP higher than Heritage Site of Sintra and the Arrábida amazing nature, it’s a true ‘resort 77 \ the European average. Its port is one of the most active on the European city’ where visitors and delegates alike can enjoy a mild and sunny cli- Atlantic Coast and is equipped with docks where cruise ships can moor. mate, some world-class gastronomy and a typical ambience. Its easy Traditionally Lisbon’s economy has been built on tourism and agricul- accessibility – it’s 1-3 hours from most European cities and 5-8 hours tural products, such as cork, wine, textiles, leather footwear, wood pulp, from North America – is also a draw. paper and olive oil. Alexandra Baltazar, Coordinator and Manager of the Lisbon Conven- The city has welcomed a diversified and increasingly service-based tion Bureau, shares her passion for her city: “Friendly and tolerant by tra- economy since joining the European Community in 1986 and, over the dition, Lisbon welcomes people with open arms. It’s a city that combines 1,000 past years, various governments have privatized most state-controlled years of cultural influences with modern trends and lifestyle, creating intricate monopolies and liberalized key areas of the economy, including the and spectacular contrasts. This is definitely an add-on when we host association banking, energy and telecommunications sectors. conferences.”
With the development and implementation of an ambitious strategy The Portuguese capital is of course home to a wide range of conference aimed at positioning the city as one of the most competitive, innovative venues that are housed in age-old buildings. Chief among them is Lisbon and creative cities in Europe, Lisbon is today an energetic destination Congress Center, or Centro de Congressos de Lisboa, has eight auditori- where new business ideas and ventures are blossoming. Lisbon’s strategy ums, five exhibit halls, 33 meeting rooms, a restaurant and two car parks, is based on four key growth drivers: the setting up of strategic initiatives offering the ideal conditions for events of all sizes and formats. to attract investment, the creation of Lisbon Start-up City (the name is self-explanatory!), the transformation of the city into Portugal’s leading university city and one of the most relevant for R&D and innovation internationally, and Lisbon Strategic Clusters, where key clusters are Contact identified at global level (e.g. financial institutions, tourism, commerce, [email protected] \ www.visitlisboa.com among others).
DESTINATIONS \ LISBON 78 \ BOARDROOM MAGAZINE planetary science.planetary Boardroom caught from upwithStéphane thelocal Udry sessions, aswellworkshopsandpanel discussionsdesignedto facilitate (CICG). Taking four years, thecongress place every features oral andposter organizing committee to hear whyGeneva andtheCICG were selected and DPS 2019),hosted at theCentre International deConférences deGenève anticipated to attend theEuropean Science Congress Planetary (EPSC- interaction anddiscussionbetween participants ononebroad theme: This September, around 2,000participants from around theglobeare Geneva: Switzerland’s what they hope the event willachieve. hopetheevent what they Space Centre Words RémiDévé lished by the Swiss government in 2014 (and lished bythe Swissgovernment in2014(and the National Research Center PlanetS, estab- of otherworldsoutthere.Thisisthe goalof new, moredistantbutstatistical knowledge the unique system in which we live, and of our take advantage of the detailed knowledge of comes to the potential to shelter life. We must systems closer together, especially when it solar systemandthestudyofplanetary(exo) aims to bring the exploratory activities of the tion of the field of planetary sciences, which marked the beginningofthe current evolu- These twohistorical milestones havealso around astarsimilartothesun. was thefirstextrasolarplanettobediscovered Geneva detected a giant, gaseous planet that and Dr. Didier Queloz of the University of place in 1995 when Professor Michel Mayor Geiss of the University of Bern. The other took 1969, had been initiated by Professor Johannes congress aretheApollo11mission,which, in the most remarkable instances relating to the planetary sciences onseveraloccasions. Twoof Switzerland has made history in the realm of and Switzerland for several reasons. First of all, The 2019 congress is emblematic for Geneva States andEurope. / AAS), anditalternatesbetweentheUnited of the American Astronomical Society (DPS - EPSC) and the Planetary Science Division annual European Planetary Science Congress (the "Europlanet Society," which organizes the years bytheEuropean Society ofPlanetology The EPSC-DPSisorganizedjointlyeveryfour for theEPSC-DPS 2019? Why isGeneva anideal host destination importance forthesuccess oftheevent. help providedby the CICG are of paramount definitely ourcase—and the intelandlocal the organizersarenotprofessionals—this is academic and educational features, etc. Often, authorities, tourismprofessionals orthemedia, (security, AV,catering, etc.), access topublic It’s adelicate combination oflogistical elements or enough of them to organize parallel sessions. big enough to accommodate the participants— know-how. It's not just about having rooms tion of a set of specific services and associated all overthe world,itrequires the implementa- together thousandsofpeople,potentiallyfrom In order to organize a conference that brings opposed to aservice provider? Does CICG asanactual serve partner, as pate init. support thecongress andwillactivelypartici- European (ESO,ESA)andAmerican (NASA), tions ofthefield. Theseorganizations,both particularly with the international organiza- that are carried out in Switzerland and Geneva, platform to showcase the scientific activities This is why the congress offers an excellent in thefieldofplanetarysciences. zations, Geneva occupies a preponderant place missions. In connection with these two organi- and ESA(EuropeanSpace Agency) forspace Southern Observatory) for ground observation bodies relatedtoastronomy:ESO(European carried out within the framework of two major port thiskindofresearch, theseactivitiesare In termsofEuropeaninfrastructures thatsup- Geneva). co-directed by the universities of Berne and Geneva offer associations? aconventionAs destination, what does plane. Geneva, whetheryou’rearrivingbytrainor how convenient transportation is to and from gates coming from far away. Another perk is ages visitstoneighbouringcountries fordele- Europe makes it easily accessible and encour- view, the location ofGenevainthecentre Last but not least, from a geographical point of interests. visiting institutionsthatareclose totheir own gress, but theycan takeadvantageof the trip by here. Attendees come to Geneva for the con- the international organizations that are based thing in the political field when it comes to tiveness of the city. I imagine it's the same CERN inGenevagreatlyincreases theattrac For delegates like scientists, the presence of the congress. pants in terms of both safety and the quality of serious also instills confidence in the partici- land andGenevaofbeingclean, efficient and around the world. The perception of Switzer- you’ll see why Geneva is so highly regarded attractions (such as the lake or mountains), and its global reputation with its attractive tourist Geneva is an internationally known city. Pair www.MySwitzerland.com/meetings [email protected] on Switzerland asaconvention destination [email protected] \www.cicg.ch on CICG More information DESTINATIONS \SWITZERLAND -
79 \ MAY 2019 80 \ BOARDROOM MAGAZINE technology. It is however carving out its own in life sciences, engineering, renewableand versities located in the city, with strengths the economy and world-class uni - knowledge affinity and connection with the thriving – although there its is no denying strong porate sense, or evenineducational sense The SEC may notbeacampus in the cor- play, eatandsocialise. a place but aplace to staff work, want to stay, institutions. As a result they become not just campus spirit you findat higher-education lifestyle requirements to emulate the kind of large, inclusive,spaces workplace and blend rather than traditional office buildings. These ty-style centres of excellence for their staff and Apple have built impressive universi- puses'. Google Global brandslikeAmazon, creating what are knownas 'corporate cam- years – been a trend towards big businesses tion”. Over in the States, there has – for some instituhospital, other or grounds ofaschool, while the American definition extends to “the grounds andbuildings of auniversity college ”, or English Dictionary defines the term as “the ciate with aconference venue. The Oxford A campus isn't something you'd usuallyasso Maximising the Delegate Experience multi-purpose arena, hotels andleisure facilities, meaning itmeets multiple demands inonelocation, butthere's muchmore to thiscampus thanjust on thenorthbank oftheRiverClydehuddlearchitecturally striking buildings incorporates exhibitionandconference halls,three auditoria, a dockland into a full-service event destination event dockland into Located afull-service inits ownright. The Scottish Event Campus(SEC)inGlasgow hasrisenfrom adisused Scottish Event Campus - - the delegate experience by utilising the spaces clients with the infrastructure to maximise on site, the SEC's campus setting provides Aside from convenience of everything being campus. Glasgow, just a fewminutes walk fromthe streets of Finnieston, now the hippest part of restaurants, bars andboutiques that line the catalyst for the explosion of new authentic growth of the campus activity has been a Museum, and BBCScotland.Thecontinued ing Glasgow Science Centre, the Riverside citymajor institutions to co-locate includ- The campus neighbourhood has attracted hotels are situated within a five-minutewalk. SEC viaadirect while walkway, seven other star Crown Plaza hotel is connected to the the 1,500 hotel bedrooms on site. The four- events arena.Residential eventsbenefitfrom 13,000 capacity concert, sporting and special Armadillo auditorium and the – SSE Hydro a ference spaces – the iconic 3,000-seat SEC five interconnected exhibition and con- Its assets include the SEC Centre – with its mentary venuescanoffereventorganisers. interpretation of what a campus of compli- Words ChantelleDietz convenience. and were met at their hotels by an SEC Guests arrived on site the night before finished, municating long after our first evening event was one place, people continued networking and com in everything possible. With experience authentic best and most set up meant our delegates had the connections between attendees:“The campus environment inspired moreinteraction and was impressedman, with how the campus a yearlybasis. It's director, Heather Lish national conferences held at the campus on with some oftheinter- larger Europeanand – a small and intimate event, contrasting Awards in December 2018 for 120 delegates (ABPCO) Chairmen’s Lunch & Excellence ish Professional Conference Organisers The SEC hosted the Association of Brit ENCOURAGING INTERACTION ence sales. says Kathleen Warden, director of confer- value for attendees is amplified, experience ” the neighbourhood, campus and the people, the in the of Glasgow and Scotlandare so deeply embedded for creative event delivery, culture room but the in different ways. “Not only spaces offer dothe ” shesays. - - - representative. Once checked in, they were greeted with a hot toddy (hot whisky) recep- tion on the concourse. A pipe band guided them to the western end of the campus to the Clydeside Distillery, the walkway illuminated in the ABPCO brand colours. After a tour and sampling session at the distillery, the evening was rounded off with dinner in the Admis- sion Sky Bar of the Radisson Red hotel, with guests being treated to an evening view of the campus and the River Clyde, and the SSE Hydro lit up in ABPCO's brand colours. “It’s a great environment, you don’t feel like you need to be anywhere else – you’re already at your destina- tion at the SEC,” adds Lishman.
EMBRACING THE FUTURE Events that satisfy the emotional needs of delegates and have more leisure time built in have been identified as key trends in the future of the industry. In the same way uni- versities and corporate campuses have cre- ated environments in which people want to stay, play, eat and socialise, the SEC is com- 2019
mitted to creating a culture and community MAY where visitors have their needs fully met.
After all, Glasgow is a city that has been wel- 81 \ coming delegates for decades – it’s a city that is delegate aware and delegate friendly.
The SEC already successfully attracts many of the world's top association meetings, with organisers often returning to take advantage of its winning combination of having a cen- tral location, flexible spaces and a welcom- ing campus environment. Nevertheless, it is always seeking ways to improve the overall experience. Its vision for the future is to cre- ate a unique global event campus. As part of the realisation of this vision, plans are afoot to expand the campus, augmenting the exist- ing facilities for all to enjoy. Watch this space.
Contact [email protected] \ www.sec.co.uk
DESTINATIONSASSOCIATION \ GLASGOW LEGACIES 210x250-BoardroomGB.indd 1
TAO - © Matthieu Krieger / Jour de nuit - Les Yeux Carrés Toulouse inspires your meetings! www.meetings-toulouse.com Contact our team: 82 \ BOARDROOM MAGAZINE @ToulouseCVB • • • • A UNIQUE AND MODULAR VENUE: 25,000 sqm of exhibition sqm outdoor space 25,000 session inaplenary people 3,400 space of sqm modular -40,000 7 halls Toulouse-Blagnac International Airport of vicinity immediate the In @Toulouse_CVB Toulouse-Convention-Bureau 42,000 150 65 4 th ICCA ranking city French capacity Accommodation Various venues flights regular International June 2020 June Opening 15/03/2019 12:05 the Year? Remaining of Store forthe What’s in IAPCO, PCMAandAIPC. with ourregular contributors ESAE, into someinteresting topics, together Partnership (GAHP), wewilldeep-dive with theGlobal Associations Hub associations thanksto ourpartnership growth strategy ofsomeinteresting Experiences oftheAC Forum andthe exploration oftheCollaborative Learning of theyear. Inadditionto ourcontinued come inBoardroom for theremaining give youaheads-up aboutwhat’s to 2019isinfullswing,wethoughtwe’dAs Final Words within yourbudget. vs. employees…) will help you create the best team possible nonprofits (ie working with a board of directors, volunteers profit businesses. Understanding the challenges of staffing executives less often make than their counterparts at for- businesses. Because of the nature of nonprofit work, top quality workers, requiring it to be competitive with other To meet its goals, a nonprofit must hire and retain other small business when it comes to human resources. Nonprofit organizations are, in many ways,likeany HR FOR ASSOCIATIONS July 2019 Learn moreonboardroom.global motivation, participation)? to apply some team managementtechniques (delegation, you set and respondto their expectations? Is there a need to stay in regular communication with your Board, how do responsibilities are clearfromthe outset? Whydoyouneed cheerleaders and fundraisers, but how to make sure roles and are the public face of your organization and act as your chief bearers, foundationbuildersandstrategic planners. They The members of your board of directors are your standard MANAGING ANASSOCIATION BOARD November 2019 if youdon’thavebigmoney?Whataretheothersdoing? digital’ worth necessary? What ‘all and are the tools out there will need to be implementedonamediumterm. But is going first step tokick-start adigitaltransformationstrategy that Assessing the digital readiness of anorganizationis often the remain competitive and bring added valueto their members. How associations need to embrace a digital mindset to THE DIGITALIZATION OF ASSOCIATIONS September 2019
83 \ MAY 2019 BOARDROOM ADVISORY BOARD
Made up of experts from non-profit advocacy groups, Boardroom Advisory Board welcomes a new member, Matthew D’Uva, who will provide much-needed insights both from a geographical perspective - he is based in the US - and an industry one - he works for a medical association.
Silke Jennifer Giuseppe Mohamed Matthew R. Schlinnertz Fontanella Marletta Mezghani D’Uva FASAE, CAE, CEO Head of Director of Operations Managing Director Europe, Secretary General, International Operations & Events, and Finance, International Association of Corporate UITP: Advancing Public Association for the Study Euroheat & Power Studies Association (ISA) Counsel (ACC) Transport of Pain (IASP)
Appointed in July 2014, Jennifer has been with Prior to joining ACC, Mohamed worked at UITP Matthew has served as the Silke is in charge of the ISA since July 2014 when Giuseppe Marletta was as Senior Manager (1999- CEO for the IASP since oversight and management the association moved its the General Manager of 2001), Director Knowledge July 2015. He holds an of the Euroheat & Power headquarters to the Uni- the International Associ- and Membership Services MBA from the University office, events organisation versity of Connecticut. ation of Young Lawyers. (2001-2006) and Senior of Maryland and a bach- and relations with Euro- She is responsible for In his career, he has man- Adviser to the Secretary elor’s degree in Interna- heat & Power members and the management of ISA aged several European and General (2006-2013). He tional Relations from Tufts partners. She joined Euro- headquarter staff and has international groups and also out several technical University. He is a Fellow heat & Power in March responsibility for manag- associations, in the field of assistance and training pro- of the American Society
84 \ BOARDROOM MAGAZINE BOARDROOM \ 84 2011 from Colloquium ing the ISA's budget and intercultural dialogue, pol- jects in Africa and the Mid- of Association Executives Brussels, an international finances as well as coordi- icy making, project man- dle-East. He established the and has previously served events agency. nating future convention agement as well as in the UITP office for the Mid- as a member of the Board planning. health sector. Giuseppe is dle-East and North Africa of Directors of both ASAE Vice-President of ESAE, in Dubai. and the ASAE Foundation. the European Society of Association Executives.
Digital Editor Boardroom \ The Best Resource for Associations Vicky Koffa \ [email protected] Address Boardroom is published 5 times a year: February, May, July, Administration & Accounting September, November \ P922075 Circulation: 8,000 copies. Avenue des Volontaires 19 - 1160 Brussels – Belgium Anny Van Sinay \ Petra Sel \ [email protected] The articles published in Boardroom are exclusively owned by [email protected] \ www.boardroom.global \ the Publisher, unless mentioned otherwise. The right to use, af- T. +32 2 743 47 20 Design ter publication, part or all of any article in subsequent works has Paf ! \ pafdesign.be \ [email protected] \ +32 2 743 47 28 to be granted by the Publisher. Any other use or reproduction Founder & Managing Partner of the work requires permission from the Publisher. Cécile Koch \ [email protected] \ +32 487 17 70 25 Photographer ©Rodion Kutsaev (Cover) Partner of Founder & Chief Editor Responsible Publisher Rémi Dévé \ [email protected] \ +32 487 17 70 73 KODE Publishing & Services Contributors Subscription MEDIA PARTNER Lane Nieset \ Chantelle Dietz \ Geneviève Leclerc \ 98,50€ for 5 issues Wouter Lox \ Alfons Westgeest \ Gergana Tzvetova \ David McMillin \ Aloysius Arlando To subscribe: [email protected] thinkingandbrandnewideas.TheTerritory’sentrepreneurialpeopleiconicplaces present compellingreasonstoconsidertheNT-ourdiversedestinations,venuesand Ask theNorthern TerritoryConvention Bureauaboutinnovative optionsforyournextevent. experiences consistentlydeliversuccessfulbusinessoutcomesandlastinglegacies. opportunitytostepoutsidefourwalls.Letourinspiringlocationsencourageclear BLUE SKY SKY BLUE A conferenceheldinAustralia’sNorthernTerritoryprovidesaninvaluable Visit Visit MEETING ntconventions.com.au or call +61 29361 1961 ASSOCIATION LEGACIES
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