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SUMMARY
Presentation 3
Museums, monuments , archaeological sites 4
Archives 6
Libraries 7
Cultural Heritage 8
Landscape and environment 10
UNESCO World Heritage 11
Contemporary art 12
Exhibitions 13
Conservation research and advanced training 14
Cultural tourism 15
Performing arts 16
Cinema 17
Training of artists 18
Recording industry 19
Copyright and royalties 20
Radio and television 21
Publishing 22
Cultural partecipation 24
Internet 25
The best of Made in Italy 26
Resources for culture 27
Cultural employment 29
Sources 31
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PRESENTATION
This booklet presents synthetic data concerning production, protection and promotion of culture in Italy.
The figures refer to 2008 (unless otherwise specified) and have been provided by the National Statistical System, the General Directions and Central Institutes of the Ministry for Cultural Heritage and Activities (MiBAC) as well as other reliable and sound sources.
Despite all efforts to ensure a systematic and balanced presentation of the data, some imbalances persist due to differences in survey methods and the lack of permanent informative exchanges between institutions.
However, we hope that, although very concise, this publication will provide basic first-hand information to observers and researchers and allow the public at large to assess Italy’s extensive cultural heritage as well as other social and economic aspects that accompany the growth and dissemination of culture.
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MUSEUMS|MONUMENTS|ARCHAEOLOGICAL SITES
4,739 museums and similar institutions, public and private, open to the public (an average of 1.4 per 100 sq.km, 7 per 100,000 inhabitants), in particular: – 399 institutions under Ministry for Cultural Heritage and Activities (MiBAC) government: 198 museums, 201 monuments and archaeological sites – 4,340 institutions (802 monuments, 129 archaeological sites, 3,409 museums) managed by other public boards, local authorities and private owners, 45.5% by Municipalities (2006) 62,701,994 visitors in institutions other than those under MiBAC
CULTURE IN ITALY BASIC FIGURES government, 35,068,423 fee-paying visitors (2006) 33,105,821 visitors in MiBAC institutions (63% in the provinces of Venice, Florence, Rome, Naples), of which 15,609,313 fee- paying visitors, for an overall revenue of 104,004,721 Euros
MiBAC Institutions and visitors by region
14,000 Institutes Visitors (thousands) 12,000 10,000 8,000 6,000 4,000 2,000 0
Visitors to MiBAC institutions 1996 – 2008 (thousands) 25,030 26,062 27,729 27,296 30,176 29,543 30,268 30,451 32,227 33,048 34,575 34,443 33,106
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MUSEUMS |MONUMENTS |ARCHAEOLOGICAL SITES S E R U
Monthly trends of visitors to MiBAC institutions G I by charging status F C I S
full fee, A reduced-fare (18-25 aged), B Y
non-fee paying (under 18, over 65) L A
2,500 free admission T I
2,000 N I
1,500 E R
1,000 U T L
500 U C 0 jan feb mar apr may june july aug sept oct nov dec
MiBAC institutions by attendance SIZE INSTITUTES VISITORS 1,000,000 + VISITORS 8 14,775,691 500,000 - 1,000,000 6 3,915,720 250,000 - 500,000 10 3,143,044 100,000 - 250,000 30 5,115,480 60,000 - 100,000 30 2,232,834 20,000 - 60,000 60 2,098,342 10,000 - 20,000 80 1,151,720 5,000 - 10,000 61 439,536 UP TO 5,000 114 233,454 TOTAL 399 33,105,821
Most visited MiBAC institutions (entrance fee ) Colosseo, Palatino , Foro romano – Rome (4,777,969) Scavi di Pompei – Naples (2,233,496) Galleria degli Uffizi – Florence (1,554,256) Galleria dell’Accademia – Florence (1,234,435) Castel Sant’Angelo – Rome (734,583) Boboli, Musei Argenti , Porcellane, Costume – Florence (654,600) Villa d’Este – Tivoli, Rome (513,973) Reggia – Caserta (494,135) Galleria Borghese – Rome (486,885) Galleria Palatina e Galleria d’Arte Moderna – Florence (409,974)
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ARCHIVES S E R U
G 104 State archives , one National Central Archive , 34 State I F archives sections C I
S 8, 224 archives of local authorities, 8,100 of which municipal A
B 50,000 (approximately) archives other public bodies (universities ,
Y cultural institutions , chambers of commerce, etc.) L A
T 3,800 private archives of historical interest (individuals and I
N institution , families , enterprises , political parties, etc.) I
E R
U Holding and users of the State Archives (2007) T
L 1,600,000 linear metres of shelving
U C 1 million parchment papers and 8 million folders, volumes, registers, etc. South North 272,004 readers, 13,339 foreigners 104,354 researches, 71, 766 in situ and 32,588 by correspondence Centre 910,478 archival unit consulted Users by geographical area
Holding by region
Most attended State Archives ITALIANS FOREIGNERS TOTAL VENICE 10,750 2,450 13,200 NATIONAL CENTRAL ARCHIVE 11,730 814 12,544 ROME 11,373 103 11,476 FLORENCE 9,325 1,592 10,917 TURIN 9,360 182 9,542 NAPLES 8,022 1,300 9,322 MILAN 7,858 485 8,343
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LIBRARIES S E R U
12,388 libraries of which : G I F – 6,372 belonging to regional public agencies C I
– 2,056 to universities S A
– 1,258 to ecclesiastical institutions B
Y L A
Libraries by region T I
N I
E R U T L U C
46 public State libraries of which 2 national central libraries in Rome and Florence that house all Italian editorial production as a “legal deposit”
Collections and readers of Public State Libraries 205,653 manuscripts 24,444,468 printed volumes , of which 35, 147 incunabula and 351,800 “ cinquecentine ” South 55,620 current periodicals North 7,666,556 printed pamphlets 1,608,565 readers (121,261 foreigners) Centre 2,407,649 documents consulted 275,551 loans to private individuals Readers by geographical area
National Library Service (2009) The Servizio Bibliotecario Nazionale (SBN ) is a network of Italian libraries working together to publish online a public access catalogue for users 3,803 libraries 10,511,636 titles (87% modern , published after 1830, 7% ancient and 6% musical documents); a total of 45,343,534 index cards at these libraries over 21 million online bibliographical searches
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CULTURAL HERITAGE S E R U
G Identification and Protection I F Archaeological Heritage C I
S 5,668 monuments and sites protected (1909-2004) A
B 317 identified and documented underwater archaeological sites,
Y 30 of these in 2008 L A
T 210 authorisations to private and public institutions for research I
N and excavations I
E Architectural Heritage R
U 46,025 buildings and monuments protected (1909-2004) T
L 7,690 statements of cultural interest since the Code of Cultural
U
C Heritage and the Landscape came into force (2004-2008), of which 1,050 refer to private properties and 6,640 to public owners or private non-profit bodies (including ecclesiastical institutions )
Archaeological and architectural properties classified by region (1909-2004)
130,297 ministerial acts concerning 51,693 immovable properties
Historical, artistic and ethnographic Heritage 4,728 certificates of free circulation issued by MiBac Export Offices and 67 refusals Archival Heritage 3,800 private archives declared of notable historical interest
Works of art recovered by Carabinieri (Comando Carabinieri Patrimonio Culturale) 1,031 thefts of cultural artefacts reported in 2008, of which 43% in churches and religious institutions ( 10% more than 2007) 11,942 historical, artistic, archival and book items recovered by the Corps ; 3,971 by other units and police forces 44,211 archaeological integral artefacts and coins recovered by C.C.P.C. ; 2,796 by other Carabinieri units and police forces
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CULTURAL HERITAGE S E R U
Cataloguing G I F 1,172,966 catalogue cards entred in the General Information
C I
System of the catalogue (SIGEC) run by the Central Institute for S A
Cataloguing and Documentation (ICCD) B
2,368,893 catalogue cards of ecclesiastical moveable assets Y L A
catalogued by the Italian Episcopal Conference (inventory project T I
of the artistic and historical assets of dioceses ) N I
2,576,347 catalogue cards updated and computerised between E R
2002-2007, on the basis of the catalographic data of the archives U T
of Superintendencies , of which 1,840, 339 relative to historical L U
artistic and ethno-anthropological artefacts (Artpast project ) C 69,032 catalogue cards relative to archaeological artefacts updated and computerised between 2005-2008 280,056 new catalogue cards produced by Superintendencies from 2002 to 2007 during ordinary administration , 58,082 in 2007
Recovery of illegally exported artefacts Following the 2001 Memorandum of Understanding (renewed in 2006) between Italian and USA Governments for the limitation of illegal trade, agreements were signed with American Art Museums (Metropolitan Museum of Art in New York, Fine Art in Boston, Princeton University Art Museum, J. Paul Getty Museum, Cleveland Museum of Art) that have returned important artefacts. Some of these, already in Italy, have been exhibited in exposition “Nostoi, recovered masterpieces”
Digitalisation Projects and European Cooperation Cultural Internet Italian Digital Library portal and cultural tourist network, provides access to: OPAC SBN; special catalogues; 215 digitalised historical catalogues of italian public libraries with over 6 million images; Register of Italian libraries; digital collections with 75 ,000 documents, 2,500,000 images; 689, 884 new digital objects acquired in 2008 Michael multilingual european portal, provides access to 10,000 digital collections in museums, archives, libraries and other institutions, involving over 4,000 cultural organisations in 19 european countries ; 3,564 Italian collections in 1 ,72 4 institutions CulturaItalia portal of Italian culture, has over 2 million records in the index of the resources, 3,400 editorial contributions and over 100 videos. About 5,000 websites have been selected and commented
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LANDSCAPE |ENVIRONMENT S E R U
G 5,181 acts issued between 1939 and 2007 ( geographical I F database SITAP- Environmental Regional Information System ) C I
S identifying “properties and sites declared to be of notable public A
B interest for their natural beauty or geological uniqueness or
Y aesthetic or traditional importance ” L A T I
N Acts by region (1939 - 2007) I
E R U T L U C
16 Regional Landscaping Plans to regulate regional territory by landscape point of view; a joint project is underway between 9 regions and the Mibac to develop new Plans to define the quality landscape objectives in different territorial areas of each region
Protected Natural Areas TYPOLOGY NUMBER SIZE ( thousand of ha ) ON LAND IN THE SEA NATIONAL PARK 24 1,477 71 NATIONAL PROTECTED MARINE AREA 23 - 200 STATE NATURE RESERVE 147 123 - OTHER NAT. PROTECTED NATURAL AREAS 3 2,557 - REGIONAL NATURE PARK (2003) 105 1,175 - REGIONAL NATURE RESERVE (2003) 335 214 1 OTHER REG. PROTECTED NATURAL AREAS (2003) 141 57 - HUMID ZONES OF NATIONAL IMPORTANCE 51 60 -
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UNESCO WORLD HERITAGE S E R U
878 sites (2009) recognised as being of “outstanding universal G I F value ” from the point of view of history, art or science, worldwide C I
according to the 1972 UNESCO Convention (ratified by Italy in S A
1978), concerning the protection of the world cultural and natural B
heritage . The aim of being included in the List of World Heritage Y L A
sites is to preserve the heritage for the trasmission to future T I
generations N I
E R
44 Italian sites (2009) : important historical centres (including U T
Rome , Florence and Venice ) cultural landscapes , archaeological L U
monuments and sites , natural sites C
recently included sites : – Rhaetian Railway in Albula / Bernina Landscapes (2008) – Mantua and Sabbioneta (2008) – the Dolomites (2009)
World heritage sites
0 1 − 2 3 − 4 5 − 6
90 masterpieces of intangible cultural heritage – practices, representations, expressions, knowledge and skills that communities acknowledge as part of their cultural heritage – recognised worldwide according to 2003 UNESCO Convention, ratified by Italy in 2007, for safeguarding intangible cultural heritage
2 Italian heritage inscriptions : – Opera dei Pupi, Sicilian Puppet Theatre – Canto a tenore, Sardinian Pastoral Songs
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CONTEMPORARY ART S E R U
G 25 contemporary art museums and exhibition centres , members I F of the Association of Italian Contemporary Art Museums (AMACI) C I
S of which 2 museums under MiBAC : A
B – the National Gallery of Modern and Contemporary Art (GNAM)
Y including nineteenth-century collections , with 140, 891 visitors L A
T – the new Museums of Twenty-First Century Arts (MAXXI ) I
N designed by Zaha Hadid, not yet completed I
E R
U Most visited public and private museums T
L MART, TRENTO & ROVERETO 214,076 U
C CASTELLO DI RIVOLI, TURIN 106,353 MAMBO, BOLOGNA 93,942 GAM, TURIN 92,061 MADRE, NAPLES 72,586 GALLERIA CIVICA, MODENA 57,084 CENTRO “LUIGI PECCI”, PRATO 52,700 MACRO, ROME 50,346
3 foundations with public participation: – Venice Biennale (52° edition Art 2007: 319 ,332 visitors, Architecture 2008: 129, 323 visitors ) – Milan Triennale (497 ,000 visitors for 26 exhibitions ) – Rome Quadriennale (15° edition 2008: 31, 922 visitors ) Important private foundations (Sandretto Re Rebaudengo, Ambrosetti, Trussardi, Prada, Pomodoro, Pistoletto, Merz, etc.) promoting catalogues, didactic activities and exhibitions
Main contemporary art fairs EXHIBITORS VISITORS ARTE FIERA, BOLOGNA 269 50,000 ARTISSIMA, TURIN 128 45,000 MIART, MILAN 200 37,000 ARTVERONA 170 22,000 ARTECONTEMPORANEAMODERNA ROMA 61 35,000 ART FAIR IN OPEN CITY, ROME 50 12,000
The MIBAC Plan for Contemporary Art 2,428,622 Euro assigned to improve the collections : 16 works acquired for the MAXXI, 7 for MiBAC museums in Naples , 3 for the GNAM, 524 for the National Graphics Institute
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EXHIBITIONS S E R U
Most visited art exhibitions G I F TITLE LOCATION VISITORS C I
CORREGGIO GALLERIA NAZIONALE E ALTRE SEDI , P ARMA 433,483 S A ALAZZO RASSI ENICE ROMA E I BARBARI P G , V 211,728 B
AMERICA! STORIE DAL NUOVO MONDO MUSEO DI SANTA GIULIA , B RESCIA 203,040 Y L A
PINTORICCHIO GALLERIA NAZ . DELL ’U MBRIA E ALTRE SEDI , P ERUGIA 202,289 T I
GIOVANNI BELLINI SCUDERIE DEL QUIRINALE , R OME 194,330 N I
RENOIR COMPLESSO DEL VITTORIANO , R OME 183,135 E R
CANOVA ALLA CORTE DEGLI ZAR PALAZZO REALE , M ILAN 165,689 U T
SEBASTIANO DEL PIOMBO 1485-1547 PALAZZO VENEZIA , R OME 137,358 L U
MIRÓ PALAZZO DEI DIAMANTI , F ERRARA 123,618 C OTTOCENTO. DA CANOVA AL QUARTO STATO SCUDERIE DEL QUIRINALE , R OME 120,485 ORNATISSIMO CODICE PALAZZO DUCALE , U RBINO 106,228 MATILDE DI CANOSSA, PAPATO, IMPERO CASA DEL MANTEGNA , M ANTUA 100,000 PALLADIO 500 ANNI PALAZZO BARBARAN DA PORTO , V ICENZA 95,317 SEURAT, SIGNAC E I NEO IMPRESSIONISTI PALAZZO REALE , M ILAN 93,001 CANALETTO E BELLOTTO PALAZZO BRICHERASIO , T URIN 79,689
Main Archaeological Exhibitions La Forza del Bello. L’arte greca conquista l’Italia , Mantua, Palazzo Te Nòstoi. Capolavori ritrovati, Rome, Quirinale and Palazzo Poli Rosso pompeiano, Rome, Palazzo Massimo Trionfi della gloria, Rome, Colosseum Gli Etruschi nel Lazio, Rome, Palazzo delle Esposizioni Alma-Tadema e la nostalgia dell’antico, Naples, Archaeological Museum Ercolano, tre secoli di scoperte , Naples, Archaeological Museum
Exhibitions with loans from State collections CATEGORY EXHIBITIONS OBJECTS IN ITALY ABROAD LOANED ARCHAEOLOGY 137 53 - HISTORY, ARTS & ETHN. 453 286 12,000 BOOKS 105 694 - ARCHIVES 291 2,947 -
Italian Exhibitions Abroad Grandi civiltà , Peking, World Art Museum Pompei and the Roman Villa , Washington, National Gallery of Art Italidea, Guadalajara, Mexico City, San Ildefonso Museum Gli etruschi , Barcelona, Palma de Maiorca, Madrid, Caixa Forum
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CONSERVATION RESEARCH |ADVANCED TRAINING S E R U
G Mibac schools of advanced training I F Institute for Conservation and Restoration (ISCR), Rome
C I
S Opificio delle Pietre Dure (OPD), Florence A
B Central Institute for restoration and conservation of the archives
Y and books (ICPAL), Rome L A T I
N Training activities in Italy I
E in 2008, 40 students of the ISCR and 40 of the OPD attended R
U courses following the old curricula (3° and 4° year ) T L U
C Other initiatives TYPOLOGY NUMBER PARTICIPANTS SCHOOL COURSES 8 224 ICPAL SPECIALISATION COURSES 1 18 OPD SEMINARS 1 40 ICPAL STAGES 31 31 OPD STAGES 17 17 ICPAL
Training and refresher courses performed abroad Conservation and management in museums and libraries – Cairo, Egypt (ISCR and ICPAL) Restoration of archaeological monuments – Kabul, Afghanistan (ISCR) Restoration of ancient detached mosaics – Belgrade, Serbia (ISCR) Restoration of ceramics, metal objects and organic material – Jerusalem, Israel (ISCR) Conservation of archaeological materials in raw earth – Ur, Iraq (ISCR)
Restoration and research activities 28 ISCR workshops : 10 regarding State properties , 16 private and 3 in Libya, India and Brazil (8 wall paintings , 7 stone materials) 57 restorations by OPD: 14 on State and 43 private properties (15 on stone works, 10 metal and 16 series of drawings and prints) 207 restorations by ICPAL (6 on private properties and 1 abroad)
Some of the most important restorations Rome: Domus Aurea, “Fountain of the Four Rivers ” by Bernini, Basilica of St. Clement; Pisa: The Leaning Tower; Baia (Naples): Villa dei Pisoni (ISCR); Florence : “ Madonna of the Goldfinch ” by Rafael (OPD); Milan: Terrestrial Globe, Braidense Library (ICPAL)
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CULTURAL TOURISM
77.6 million tourists and 313.8 million overnight stays in italian tourist destinations (2007) 33.7 million tourists and 93.2 million overnight stays in 352 historic cities and cities of art 19.6 million (58% of the total) foreign tourists recorded in cities of art in Italy 9.8 billion Euro spent by foreign tourists in Italy for cultural/artistic holidays. Daily expenditure pro-capite: 110 Euros
Overnight stays by destination CULTURE IN ITALY BASIC FIGURES
Hillside resorts & other localities Spa resorts Cities of historical and artistic interest
Seaside resorts
Mountain resorts
Lakeside resorts
Top ten cities by overnight stays (thousands)
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PERFORMING ARTS S E R U
G 43,000 entertainment places I F 192,9 00 performances
C
I 66 0 − 10 ,995
S 14 Symphonic / Opera 10 ,9 96 − 22,44 8 A
B Foundations 22 ,4 49 − 62,19 9
Y 28 “traditional theatres ” 62 ,2 00 − 189, 369 L A
T 71 resident theatres I
N 34. 2 million fee-paying I
E admissions , 5. 7 million R
U free admissions T
L 601 million Euro spent
U
C at the box office 780. 4 million Euro total turnover Turnover (thousand Euro )
PERFORMANCES FEE-PAYING EXPENDITURE ADMISSIONS AT THE BOX OFFICE THEATRE 81,626 14,194,981 190,789,953 OPERA 3,122 2,305,356 88,833,029 VARIETY & MUSICALS 2,535 1,652,263 35,155,470 BALLET 6,590 1,945,255 26,962,554 PUPPET SHOWS & MARIONETTE 2,949 218,639 933,756 MISCELLANEOUS ART 41,250 1,024,909 13,677,473 CIRCUS 18,405 1,094,027 8,792,064 CLASSICAL CONCERTS 13,636 3,372,167 39,874,068 POP MUSIC CONCERTS 18,086 7,694,150 186,419,484 JAZZ CONCERTS 4,661 681,957 9,614,835
State support (2007) 1,775 financial grants per 390 million Euro
Recipients Resources (thousand Euro )
Opera Foundations
Music
Dance
Prose
Circuses
Itinerant shows
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CINEMA S E R U
Production and distribution of films G I F 683 production companies and 102 distribution companies
C I
154 films Italian-initiated (wholly financed or co-producted ) S A
434 million Euro investments , of which 76% Italian B
376 films on initial release on the market , 130 Italian and 163 Y L A
American T I
594 million Euro in takings and 99 million tickets sold N I
E R
Cinemas U T
1,129 cinemas in Italy with a total of 3,141 screens L
U 193 multiplexes with more than 5 screens C
Market share by nation origin of the film
USA
Italy
Europe Others
Box office successes (million Euro ) Natale a Rio – ITALY (17.6) Madagascar – USA (17.4) Kung Fu Panda – USA (17) Io sono una leggenda – ITALY (13.8) Grande, Grosso e … Verdone – ITALY (12.9)
State support 114 films were awarded State funds 43.3 million Euro in grants
First & second works
Cultural films Shorts
Script development
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TRAINING OF ARTISTS S E R U
G 66,589 students and 10,423 teachers in the 129 Training I F Institutes for Art and Music C I
S 3,411 foreign students of which 1,230 enrolled in Fine Arts Academies A B
Y INSTITUTES STUDENTS TEACHERS L A
T FINE ARTS ACADEMIES 20 17,075 2,083 I
N NAT. ACADEMY OF DRAMATIC ARTS 1 69 42 I
E NAT. DANCE ACADEMY 1 470 103 R
U ACADEMY OF MUSIC 58 38,135 6,081 T
L OFFICIALLY RECOGNISED MUSICAL INST. 21 5,367 878 U
C SECONDARY INSTITUTES FOR ARTISTIC INDUSTRIES 4 611 184 LEGALLY RECOGNISED ACADEMIES 24 4,862 1,052
Graduates of the Institutes for the Arts and Music
Women Men
Students at the National Academies of Drama and Dance
Nat. Academies of Drama Nat. Academies of Dance
Experimental Centre of Cinematography National Film School: 222 students in the 4 schools of Rome, Chieri (Turin), Milan, Palermo Distribution: 998 films of which 779 in Italy and 219 abroad Restoration and conservation : 31 films restored , 23 films reprinted
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RECORDING INDUSTRY
Sales and revenue (2007) 24.1 million records and musical videos sold 208.1 million Euro in sales revenue
Market share by genre
Classic CULTURE IN ITALY BASIC FIGURES International Italian
Sales of records and musical videos (million units)
Digital music market (million Euro) 2005 2006 2007 INTERNET 3 4.6 6.3 DOWNLOADS 3 4.2 5.4 STREAMING - 0.4 0.9 MOBILE DIGITAL CONTENT 8.2 9.5 8.1 DOWNLOADS 7.6 9.5 8.0 STREAMING 0.6 - 0.1
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COPYRIGHT |ROYALTIES S E R U
G General Public Register of protected works I F 467,622 works protected by the Law on Copyright , of which
C I
S 7,648 registered in 2008 A B
Y TYPOLOGY QUANTITY FOR THE PERIOD TOTAL L A
T 1946 - 2007 2008 I
N LITERATURE 144,446 2,452 146,898 I
E ART 111,234 1,296 112,530 R
U SCIENCES 169,115 3,539 172,654 T
L MAGAZINES-NEWSPAPERS 27,917 317 28,234 U
C ENGINEERING PROJECTS 2,450 18 2,468 TRANSFER OF RIGHTS 4,812 26 4,838 OVERALL TOTAL 459,974 7,648 467,622
Copyright on musical works (2007) 473. 2 million Euro in revenue
Source of music royalties (2007)
Cinema
From Abroad
Public Places
Records, videos, digital music
Radio & TV
Shows & discos
Copyrights regarding plays, radio and TV works (2007) 11,617 members of the SIAE, of which 11, 473 authors 59. 2 million Euro earned by copyright 5,565 TV works and formats registered
Format and TV
Theatre Radio
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RADIO|TELEVISION
Main national broadcasting stations (2006) 19 radio stations 7 TV stations, of which 3 performing public service 16 million fee-paying subscribers to RAI
Local broadcasting stations (2006) 593 local TV stations 1,686 local radio stations
Most popular programmes (% of watchers/listeners 2006)
TELEVISION RADIO CULTURE IN ITALY BASIC FIGURES TV NEWS 75.5 POP MUSIC 66.3 FILMS 70.4 RADIO NEWS 40.5 TELEFILM 35.6 OTHER MUSIC 24.2 QUIZ GAMES 33 TOPICAL 18.3
Resources of the television sector (million Euro) 2006 2007 2008 PUBLIC NETWORK SUBSCRIPTION 1,491 1,567 1,603 ADVERTISING 3,825 3,933 3,626 PAY TV 2,145 2,322 2,583 REVENUE FROM OTHER OPERATORS 156 245 232 TOTAL 7,617 8,067 8,044
Resources of the main TV companies (million Euro, 2006)
Other revenues Pay TV Advertising Annual subscription
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PUBLISHING
Books (2007) 59,129 book titles published (36,819 new), 13,252 works translated from other languages 235.389 million copies Over 3.7 billion Euro in sales 1,785 publishers: 62% small, 27% medium, 11% big enterprises publishing 73% of annual titles 1,880 bookshops
Titles published by category (2007) CULTURE IN ITALY BASIC FIGURES Culture essays and easy reading Professional publications Art & architecture
Textbooks
Children’s Dictionaries books and reference
Schoolbooks Narrative
Bestsellers (Italian and foreign narrative) 1 P. Giordano – La solitudine dei numeri primi 2 R. Saviano – Gomorra 3 M. Barbery – L’eleganza del riccio 4 K. Hosseini – Il cacciatore di aquiloni 5 K. Hosseini – Mille splendidi soli
Books sales by channels (2007)
Non specialized superstores
News-stands Traditional bookshops
Online sales
Chain libraries
State support 1.2 million Euro for cultural periodicals 150 million Euro for prizes to book exporters 41,000 Euros for national prizes for translations
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PUBLISHING S E R U
Newspapers (2007) G I F 2, 325 million dailies copies
C I
distributed S
South 58 A
1, 600 million copies sold Centre 105 B
3.5 billion Euro in revenue North 109 Y L A T I
N I
E R U
Dailies sales T L
by geographical area U C (copies per 1, 000 inhabitants , 2007)
Most visited websites (daily average hits in thousands) USERS PAGES VISITED LA REPUBBLICA 1,114 13,967 CORRIERE DELLA SERA 898 10,249 LA GAZZETTA DELLO SPORT 550 4,715 IL SOLE 24 ORE 297 1,794 EDITRICE LA STAMPA 174 1,584
Periodicals (2007) 1,594 million copies distributed 906 million copies sold – 64% in news-stands – 36% by subscription
Diffusion of weeklies by category (2007)
Others Politics
Television
Women’s magazines
Gossip/current affairs
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CULTURAL PARTECIPATION S E R U
G Percentage of Italians aged 6 and over, in the last 12months (2007) I F HAVE READ AT LEAST ONE BOOK 43 C I
S - 1 TO 3 BOOKS A YEAR 19 A
B - 12 OR MORE 6
Y HAVE READ NEWSPAPERS AT LEAST ONCE A WEEK 58 L A
T HAVE WATCHED TELEVSION 94 I
N HAVE LISTENED TO THE RADIO 64 I
E HAVE GONE TO THE CINEMA 49 R
U HAVE GONE THE THEATRE 21 T
L HAVE GONE TO CLASSICAL MUSIC CONCERTS AND OPERA 9 U
C HAVE GONE TO POP MUSIC CONCERTS 19 HAVE VISITED EXHIBITIONS AND/OR MUSEUMS 28 HAVE VISITED ARCHAEOLOGICAL SITES AND MONUMENTS 21
People who have read People who have visited at least one book (%) at least one exhibition or museum (%)
14 .7 − 18. 3 28 .9 − 31. 9 18 .4 − 25. 5 32 .0 − 40. 9 25 .6 − 30. 6 41 .0 − 45. 4 30 .7 − 36. 7 45 .5 − 51. 6 36 .8 − 43. 0 51 .7 − 55. 0
Places where Italians go to visit museums (2006)
Other regions
Other provinces
Other cities in the province
Home town
Abroad
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INTERNET S E R U
Household consumption (2007) G I F 56% of households have a personal computer
C I
47% have an internet connection S A
31% have a broadband connection B
Y Households with an internet connection (2002-2008) L A T I
N I
Italy
Europe (15 countries) E R U T L U C
Frequency of internet use (2007)
Several times Several times a month a year
Once or twice a week No internet use
Every day
Primary uses (2007) TOTAL USERS % 11-34 AGED % SEND OR RECEIVE EMAIL 76.1 75.5 TO READ NEWSPAPERS AND NEWS 38.4 36.5 USE INTERNET TO LEARN 58.3 62.5 UPLOAD SELF-PRODUCED ITEMS 15.7 22.5 (PICTURES, VIDEOS, TEXTS, MUSIC) ENJOY MUSIC & VIDEO ON WEB TV & RADIO 21.4 28 SHARE MUSIC AND VIDEOS, PEER TO PEER 10.1 15.3
25 MINICIFRE2009inglese:Layout 1 29-10-2009 17:41 Pagina 26
THE BEST OF MADE IN ITALY
Design 10,434 designs and models registered Others 24% Germany by Italian companies in 2009 31% at the European Agency for the registration UK 6% Spain of trade marks, designs and models 7% Italy France 17% 11%
Designs registered by country
Fashion over 80,000 active companies
CULTURE IN ITALY BASIC FIGURES 66.5 billion Euro turnover 1 786,000 persons employed 2 - 3 4 - 6 exports for 40.4 billion Euro in 7 - 9 2007
Fashion Districts Areas specialised in textiles and clothing
Food and Wine Industry 115 P.D.O. products (protected designation of origin) 62 P.G.I. products (protected geographical indication) 41 C.G.D.O. wines (controlled and guaranteed designation of origin) 316 D.O.C. (controlled designation of origin) 120 I.G.T. (typical geographical indication)
30 −70 71 −202 203 −296 297 −455
Traditional agri-food products 4,346 total products
26 MINICIFRE2009inglese:Layout 1 29-10-2009 18:13 Pagina 27
RESOURCES FOR CULTURE
Ministry for Cultural Heritage and Activities 1.719 billion Euro in the 2009 budget, (0.23% of the National Budget), of which: – current expenditure 1.393 billion Euro – capital expenditure 317 billion Euro
Breakdown by institutional objective
Institutional and general services CULTURE IN ITALY BASIC FIGURES Funds to be Protection and distributed Promotion Public debt
Research and innovation
Trend 2007-2011 (thousand Euro) Research and innovation Protection and promotion
Breakdown by nature of expenditure
Investments Administrative costs Reimbursement financial liabilities
Works
Staff costs
27 MINICIFRE2009inglese:Layout 1 29-10-2009 17:41 Pagina 28
RESOURCES FOR CULTURE
Provincial Administrations (2006) current expenditure 210 million Euro (2.5% of the total) capital expenditure 65 million Euro (1.2% of the total) Investments Administrative costs Transfer of capital
Capital contribution & shareholding
Transfers CULTURE IN ITALY BASIC FIGURES Staff costs
Municipal Administrations (2006) current expenditure 1.643 billion Euro (3.5% of the total) capital expenditure 877 million Euro (3% of the total) Investments
Transfer of capital Administrative costs Capital contribution & shareholding
Staff costs Transfers Bank Foundations (2007) 88 Bank Foundations (43.4% North, 34.1% Centre, 12.5% South) have paid out – 524.2 million Euro for culture (30.6% of the total) – 10,532 projects (35.9% of the total)
Companies, agencies and individuals who utilize tax relief 31.6 million Euro paid by companies and commercial agencies of which – 13.6 million Euro in favour of institutions active in the field of cultural heritage – 18 million Euro in favour of institutions active in the field of entertainment 29.3 million Euro from private individuals and non-commercial agencies in favour of institutions active in the field of cultural heritage
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CULTURAL EMPLOYMENT
234,000 highly specialised artists and professionals: archivists, librarians, curators; painters, sculptors, restorers; architects, town-planners and specialists in territorial conservation; writers, journalists, translators; directors, actors, scriptwriters, stage designers, composers and musicians; choreographers and dancers, singers (2006) 146,000 intermediate technicians and professionals: museum and library technicians, experts, official appraisers; artistic draughtsmen, musical instrument artisans; photographers, cinema and theatre managers, street artists, vaudeville artists,
acrobats, TV and radio anchormen and presenters, radio, TV, film CULTURE IN ITALY BASIC FIGURES and theatre production technicians, audio video production and broadcasting operators, stage-hands and prop men, other commercial distribution technicians (2006)
Employees by field of activity (thousands 2006) SECTORS SPECIALISED INTERMEDIATE TOTAL CULTURAL HERITAGE 21 7 28 VISUAL ARTS & ARTISTIC CRAFTSMANSHIP 26 74 100 ARCHITECTURE & TOWN PLANNING 90 - 90 PUBLISHING 46 - 46 ENTERTAINMENT AND AUDIOVISUALS 51 65 116 TOTAL 234 146 380
Employees by geographical area (2006)
South
North Centre
Employees by age group (2006)
15 – 29 50 & over
30 – 49
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CULTURAL EMPLOYMENT
Employees of the Ministry for Cultural Heritage and Activities MANAGERIAL PERSONNEL 199 0.9% TECHNICAL & SCIENTIFIC SECTOR 6,770 31.9% - ARCHEOLOGISTS 350 - ARCHITECTS 512 - ARCHIVISTS 778 - LIBRARIANS 1,197 - RESTORERS/CONSERVORS 288 - ART HISTORIANS 490 - HEAD TECHNICIANS 539
CULTURE IN ITALY BASIC FIGURES - OTHER SPECIALISED PROFESSIONS 200 (COMPUTER SCIENTISTS, BIOLOGISTS, ENGINEERS, CHEMISTS, PHYSICISTS, GEOLOGISTS, ETC.) - TECHNICAL & SCIENTIFIC COLLABORATORS 2,416 ADMINISTRATION 4,649 21.9% - ADMINISTRATIVE OFFICERS 1,056 - ADMINISTRATIVE COLLABORATORS 3,593 GUARDIANSHIP AND RECEPTION 8,371 39.4% AUXILIARY ACTIVITIES 1,253 5.9% TOTAL 21,242 100.0%
52, average age of employees 51% women
Employees by region (not including managers)
Central Administra'on
Regional Administra'on
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SOURCES S E R U G
Museums, monuments , archaeological sites I F
ISTAT, Censimento dei musei non statali, Progetto “Incipit” 2009
C MiBAC, Ufficio di statistica I S
Archives A B MiBAC, Direzione generale per i beni archivistici Y Libraries L A T MiBAC, Direzione generale per i beni librari, ICCU, Anagrafe delle I N
biblioteche italiane e SBN I
Cultural Heritage E R
MiBAC, Direzioni generali: beni archeologici; beni architettonici, U T
storico-artistici ed etnoantropologici; beni archivistici; ISCR L (Sistema informativo territoriale Carta del rischio); Progetto U C Archeomar; Comando Carabinieri tutela patrimonio culturale; Segretariato generale; ICCD, Osservatorio della catalogazione Landscape and environement MiBAC, Direzione generale paesaggio, architettura e arte contemporanee - (Banca dati geografica SITAP, Sistema informativo territoriale ambientale) Ministero dell’Ambiente e della tutela del territorio e del mare UNESCO World heritage MiBAC, Ufficio lista patrimonio mondiale dell’Unesco Contemporary art AMACI, Associazione musei d’arte contemporanea italiani Dati forniti da musei, fondazioni e organizzatori di fiere MiBAC, Direzione generale paesaggio, architettura e arte contemporanee Exhibitions Banca dati de“Il giornale dell’Arte”, Allemandi editore MiBAC, Direzioni generali Conservation research and advanced training MiBAC, Istituto superiore per la conservazione e il restauro, Istituto centrale per la conservazione del patrimonio archivistico e librario, Opificio delle pietre dure Cultural tourism ISTAT, Capacità e movimento degli esercizi ricettivi 2009. Touring Club Italiano, L’Annuario del Turismo e della Cultura 2009 Banca d’Italia, ex Ufficio italiano Cambi Performing arts SIAE, Annuario dello Spettacolo 2007 MiBAC, Osservatorio dello spettacolo Cinema ANICA, Il cinema Italiano in numeri, 2008 MiBAC, Osservatorio dello spettacolo Training of artists MIUR, Banca dati dell’Alta formazione artistica e musicale Centro sperimentale di cinematografia
31 MINICIFRE2009inglese:Layout 1 27-10-2009 18:07 Pagina 32
SOURCES S E R
U Recording industry G I Federazione industria musicale italiana F
C Copyright and royalties I S MiBAC, Direzione generale per i beni librari A
B SIAE, Rapporto Musica 2007
Y SIAE, Attività della Sezione DOR 2007
L
A Radio and television T I Ministero Sviluppo Economico, Dipartimento per le Comunicazioni, N I
Direzione Generale per i servizi di comunicazione elettronica e di E radiodiffusione. R
U RAI, Radiotelevisione Italiana
T L ISTAT, Cittadini e Tempo Libero – L’uso dei media e del cellulare in
U
C Italia (2006) Autorità per le garanzie nelle comunicazioni, Relazione Annuale 2009 Publishing ISTAT, La produzione libraria (Anno 2007) AIE, Rapporto sullo stato dell’editoria in Italia 2008 Demoskopea, Classifica best sellers 2008 in 250 librerie campione FIEG, La stampa in Italia 2006-2008 MiBAC, Centro per il libro e la lettura Cultural partecipation ISTAT, Aspetti della Vita Quotidiana, 2009; Cittadini e Tempo Libero – Spettacolo Musica e Altre Attività del tempo Libero (2006) Internet Eurostat, Information Society Statistics ISTAT, Aspetti della Vita Quotidiana – Cittadini e Nuove tecnologie 2008. The best of Made in Italy Ufficio per la registrazione dei marchi, disegni e modelli dell’Unione europea Camera nazionale della moda italiana, Fashion Economic Trends 2009 ISTAT, Distretti industriali e sistemi locali del lavoro 2001 Ministero delle Politiche Agricole Alimentari e Forestali, banca dati sui Prodotti di Qualità Resources for culture MiBAC, Direzione generale programmazione e bilancio ISTAT, Bilanci consuntivi amministrazioni provinciali e comunali (2006) ACRI, Tredicesimo Rapporto sulle Fondazioni di origine bancaria, 2009 Cultural employment Associazione per l’Economia della Cultura, Tendenze dell’occupazione culturale in Italia, 2008 (su dati ISTAT ATECO e ISCO) MiBAC, Direzione generale per l’organizzazione, l’innovazione, e la formazione 32