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dm ] x_ :]iJ U A new vision for unUergra< PURDUE UNIVERSITY Krannert Magazine, Spring 2005 published by Krannert School of Management, Purdue University Purdue University, West Lafayette, Indiana

This digital edition was produced by the Digital Initiatives group of the Purdue Libraries Archives and Special Collections Department The original text was scanned at 400 ppi, 24 bit color and stored as uncompressed TIFF images

Digital Initiatives Purdue University Libraries Archives and Special Collections http://e-archives.lib.purdue.edu August 2007 Dean@ krannert

It is time that 1 get in my "two cents worth" within the organization. The external area on organizational change. Nearly everyone involves an examination of the demands that agrees that organizations must change to sur­ need to be met by the organization from its vive — even academic organizations. In fact, "environment" (i.e., stakeholders, legislators, Purdue is embarking on a long overdue Enter­ the economy, etc.). Methods for conducting prise Resource Planning (ERP) project called the diagnosis include unsolicited and solicited OnePurdue that will overhaul all of the Uni­ feedback from "customers," interviews, versity's major computing systems. As its Web questionnaires, observations, and analyses site explains, "OnePurdue is Purdue Univer­ of data records and archives. Organizations sity's four-year initiative to modernize its dated Second, after problems and opportuni­ must change administrative computing applications — ties have been identified, decisions must be including those involving such areas as stu­ made on interventions or action plans. to survive — even dent services, human resources, research In other words, what will be done to address administration, and finance — into something the problems and opportunities? Here, academic that is easily accessible and Web-based." benchmarking can be very useful. Bench­ organizations. While appearing to be largely a technical marking requires that the organization first project, the leaders at Purdue have realized identify the target organizations for review. that the ERP project is equally an organiza­ A target does not have to be "in the same tional change project. To their credit, they are business." This is because the fundamental paying a considerable amount of attention to processes for delivering excellence are really effective change management over the next what is important. Organizations that are con­ four years while implementation occurs. sidered "excellent" because of their propensi­ So what is involved in an effective organi­ ties to innovate, overcome challenges, and zational change program? 1 believe three basic deliver the highest-quality products and serv­ steps are needed to affect organizational ices are outstanding benchmarking targets. change. The first step is diagnosis. The The organization should consider how purpose of the diagnosis step is to identify to bring new ideas and effective processes problems and opportunities with the "cur­ into its operations. Typical parts of the organi­ rent" situation. These problems and opportu­ zation that require interventions include nities should be identified with regard to the information technology systems, business goals and objectives of the organization. processes (billing and collections), people, Both "internal" and "external" areas strategic priorities, and the organizational should be subjected to the diagnostic step. structure (centralization vs. decentralization). The internal area requires a review of people, Third, resistance to cliange needs to technologies, processes, structure, and culture be identified and managed. Countless times you have heard someone respond to a new idea by saying, "We don't have all of the Kranner-•- y- Volume 6 Issue 1 • Spring 2005 t_ magazine The magazine of the Krannert School of Management

information." Or, "We tried that last year and it didn't work." Such responses are likely to Prime Time reflect resistance to change. In fact, resist­ Behind the scenes ance may sometimes be reflected in extreme with Kevin Sullivan behaviors such as sabotage and avoidance. Resistance can be minimized by several factors. People within the organization should be involved whenever possible in the change process, which leads to buy-in. Reasons for the need to change should be clearly commu­ nicated to organizational members. Ample Lending a Hand New program enhances the opportunities for members to ask questions undergraduate experience and voice opinions should be provided. Prop­ Cover Story erly completing the diagnostic step will allow leaders to better articulate the needs and benefits of the change program. The ERP program is big change. The costs and disruptions associated with it will cause critics to voice resistance. However, Purdue cannot achieve its goal of preemi­ nence without changing its ways of doing 12 Leading the Way business. I am very encouraged to see PAA President Purdue conducting a change management Tamara Morse program along with the implementation of the new ERP program. No wonder this is such a great University! 14 I Alumni guest column Investing in an MBA Justin Banner, MBA '04 '4^^-^ f^A^'^ departments Richard A. Cosier Dean and Leeds Professor of Management 2 I News Briefs Director, Burton D. Morgan Center for 16 I Krannert Data Entrepreneurship 30 I Student News ON THE COVER: Krannert undergraduates build their teamwork 40 I Class Notes skills on the Boiler Challenge Ropes Course in the Purdue Horticulture Park (see page 6). Purdue Digital Imaging photo by John Underwood. NOTE: Wherever you see this symbol, more information on the story CI is available on Krannert's Web site at www.krannert.purdue.edu. News briefs

Forbes slated Cosier joins for speakers series board of AAGSB teve Forbes, president and chief execu­ rannert Dean Rick Cosier has been Stive officer of Forbes and editor-in-chief Knamed to the board of directors of the of Forces magazine, will be the featured Association to Advance Collegiate Schools speaker at the fifth annual Krannert Leader­ of Business (AACSB). Cosier will begin his ship Speakers Series on October 13, 2005. three-year term on the 26-member board in Companies interested in sponsoring the July 2005, fillingth e expired seat of Richard event can choose from a variety of participa­ Flaherty, dean of the University of Nevada tion options, all of which include reserved School of Business. table seating, display of the company logo The AACSB is the international accredita on the event Web site, and recognition in tion body for business schools; its members Krannert Magazine. include educational institutions, corpora­ Visit www.krannert.purdue.edu/alumni/ tions, and other organizations devoted to

ksaa/speaker_series for more information Jerry S. Rawls Hall, Krannert's newest facility, the promotion and improvement of higher on purchasing sponsorships, tables, and/or has received several awards for its architec­ education in business administration and individual tickets. ture and construction. management. Rawls Hall earns further honors Smiths publish Charity Ball raises rannert's Jerry S. Rawls Hall, which record funds book on investing Kopened in fall 2003, continues to ormer dean Keith Smith and his wife, be recognized for its architecture and he Kranneri Graduate Student Associa­ FJane, are the authors of a new book construction. Ttion's Management Volunteer Program titled Strategies in Personal Finance: Basic F.A. Wilhelm Construction Co., which (MVP) raised nearly $6,000 for Lafayette's Investment Principles for Today and served as general contractor during the facil­ Cary Home for Children at its annual Tomorroiv. ity's construction, was named the winner of Charity Ball and Auction in February Published by Purdue University Press, the BKD Build Indiana Award for public sec­ More than 160 Krannert faculty, staff, the 280-page book deals with strategies for tor buildings costing more than $10 million and students submitted silent bids on gift accomplishing financial goals at the 2004 Associated General Contractors certificates, Purdue apparel and memora­ both before and after a family of Indiana convention. bilia, and other items donated for auction retires. It can be ordered The American Institute of Architects by local businesses and individuals. online at www.lhepress.pur- (AIA) Indiana also presented the building's Attendance and the amount of funds due.edu, where readers can architects, Lafayette's Scholer Corp., with a raised were records for the event, which also download a sample Citation Award at its 2004 Special Recogni­ was organized by Krannert MBA students chapter. tion banquet. Judges commented that the Matt McKelvey and Megan Hart. Smith, PhD '66, was structure "displays good issues of context "This has been one of the strongest appointed Krannert's third and relationship to campus. It incorporates years the MVP has had in some time," says dean in 1979, becoming the first alumnus to a strong, central feature." faculty adviser and Basil S. Turner Professor head the school. He returned to a full-time AS&UMagazine's Architectural Portfolio of Management Stephen Green. "We're faculty position in finance in 1983 before had previously honored the facility with an proud of what our students have accom­ retiring last year. architectural design citation for excellence plished and, more importantly, the help in the design of educaUon facilities. they have provided to the community"

Krannert Magazine Spring 2005 News I b r i e f s

Ouadraspec wins Burton Morgan University, school competition Purdue mourns increase campaign goals loss of Jay Wiley rannert MBA student Brian Weichel he Campaign for Purdue has surpassed Kmade the winning presentation for 'ay Wiley, who refired from Krannert Tthe $1 billion mark in only its fourth year, QuadraSpec at the 18th annual Burton D. J:as professor emeritus of economics prompting the University to increase its Morgan Entrepreneurial Competition in 1982, passed away in seven-year fundraising goal to $1.5 billion. in February. February at the age Some of those additional funds are For the first time, finalists competed of91. expected to come from the Krannert School in two divisions — gold, or open, prima­ Wiley came to Purdue of Management, which has in turn increased rily for teams with faculty, staff, graduate in 1938 as an instructor in its own campaign goal to $83.4 million. Gifts students, alumni, and area business the Department of History, are particularly needed for the Dean's Fund, people; and black for wholly Purdue Economics, and Govern­ scholarships, and faculty support. undergraduate teams. ment. He remained active with the Univer­ "Premier rankings are hard to achieve QuadraSpec won the top prize in sity after retirement, serving as president of and harder to duplicate," says Krannert Dean the Gold Division. The Purdue-developed the Purdue Retirees' /^sociation. In total, Rick Cosier. "We need the support of our company aims to commercialize protein- Dr. Wiley was affiliated with Purdue for 66 alumni and friends to continue the tremen­ diagnostics technology with a wide range of the 135 years of the University's existence. dous momentum we currently enjoy." of applications, including medical diag­ "Jay Wiley was a major force in the For more information on contributing to nostics for humans and animals, protein administration at Krannert and we worked Krannert through The Campaign for Purdue, research, and biodefense. together for many years," says former Kran­ visit us online at www.krannert.purdue.edu/ In addition to the $30,000 first prize, nert dean John S. Day. "He did a wonderful departments/development. QuadraSpec won free office space at job overseeing our doctoral programs, and the Purdue Research Park for one year. one year filled in as acting associate dean. In November, QuadraSpec won the top A number of our PhDs in economics owe prize in the Lilly Endowment-sponsored their degrees to Jay." KEEP reprises 'mini-MBA' $50,000 Opportunity for Indiana Business management programs Plan Competition. Winning the undergraduate Black rannert Executive Education Programs Division's top prize of $15,000 K(KEEP) is continuing its collaboraUon was MxTech, which pre­ with Purdue's Colleges of Engineering and sented a commercialization Science to offer two short-course "mini- plan for technology that MBA" programs for engineers and scientists. increases the speed of com­ The Engineering/Management program mercial Internet transactions (E/M) on May 2-6, 2005, is designed for by a factor of 10. experienced engineers, scientists, technical The event was sponsored specialists, and engineering managers. and hosted by the Burton D. The Applied Management Principles Morgan Center for Entrepre­ (AMP) program on May 16-27, 2005, is neurship, which is directed for engineers and scientists with advanced by Krannert Dean and Leeds degrees and positions in industry, as well Professor of Management Rick Cosier. Krannert MBA student Brian Weichel makes as for doctoral candidates. For a complete list of winners, visit the the winning presentation for QuadraSpec at the 18th annual Burton D. Morgan Entrepreneurial Visitwavw2.krannert.purdue.edu/info/ center's Web site at wavw.purdue.edu/ Competition in February. (Purdue Digital Imaging non-degree for information on these and discoverypark/entrepreneurship. photo by John Underwood) other KEEP offerings.

Krannert Magazine Spring 2005 PRIME TIME

POWER SLEtP • • •

•onfucius once said, "Find a job you enjoy, and you'll never work a day in your life." That pretty much sums up the secret to success for Kevin Sullivan, BSM '80, whose life in business has always been a pleasure. His professional career includes two stops that would qualify as dream jobs for almost any sports fan, and Sullivan — an avid sports fan himself — has always chased his own dream, even when it began on a circuitous route "As a kid growing up in Chicago, I was a huge fan of the White Sox, Bears and Bulls. My goal was to become a sports writer," Sullivan explains. "\ thought that would be my ticket to a career in sports."

BY DAVID WILLIAMS

Krannert Magazine Spring 2005 But when it came time for him to choose a Mission accomplished stand the importance of enhancing the con­ school and start thinking about a major, Sulli­ During his tenure with the Mavericks, Sullivan sumer's experience wath digital media, it's van found himself up against life in the mid- was named the outstanding public relations unacceptable to engage in this activity in a way 1970s. "It was the post-Watergate era and jour­ director in the NBAs Western Conference five that violates our copyrights. nalism schools were overflowing, so I decided times and served on the Dallas 2012 Olympics "We are currently working to develop a to do something different," he says. Opfing Bid Committee. Sullivan then pariayed his NBA media plan that supports the business objec­ instead to pursue a business degree, Sullivan and Olympics experience into a prominent tives of NBC Universal, so all of those manage­ arrived at the Krannert School. position with NBC, which hired him as vice ment classes I took 25-plus years ago are president of communications for NBC Sports paying dividends right now." An alternate route in February 2000. The defining opportunity for Sullivan came in "The prospect of practicing communica­ Back to campus his sophomore year when he began working tions at the nafional level, particularly around Sullivan has returned to West Lafayette on sep­ in the Purdue sports information office, which the Olympics, presented so many challenges arate occasions to participate in a pair of high- is central to the promotion of all the Univer­ that 1 leaped at the opportunity," Sullivan says. profile campus events. In December 2001, he sity's athlefic programs. In his new role, he helped develop and exe­ accepted an invitation to be part of the Kran­ "Students were given a lot of responsibility, cute strategic public relations plans for the net­ nert Executive Forum, which offers students and 1 knew that's what 1 was going to do with work's sports coverage, including the the opportunity to learn from the professional my life from the fime 1 started working there," Olympics, PGA Tour, Ryder Cup, Notre Dame experiences of top-level executives. "Dean he says. Sullivan soon found himself receiving football, Wimbledon, NASCAR, and horse Cosier really encouraged me to come back to on-the-job public relations training, supple­ racing's Triple Crown. He also served as the campus, and I continue to be grateful for his mented by a first-ratebusines s education. primary spokesperson for NBC Sports. support," Sullivan says. "All along, 1 knew that a degree from Kran­ In fall 2003, Sullivan was one of 10 individ­ nert would eventually serve me well, regard­ Behind uals honored by Purdue's Old Masters pro­ less of the career path 1 chose to pursue," Sul­ gram. Sponsored by the Office of the Dean of livan says, noting that while he never took a Students, the annual event allows students to single public relations class, some of his the scenes interact with men and women who have risen coursework experience has paid dividends in to the top of their career fields. the real worid. v^ith "I consider that to be one of the greatest "In one class, we conducted a market case experiences of my life," Sullivan says. "It was study on an NBA team, and part of that Kevin just such an honor, and the whole experience involved evaluating whether or not it should really inspired me. 1 still keep in touch with stu­ raise ticket prices," Sullivan recalls. "Later on Sullivan dents I met through the Executive Forum and with the Mavericks, I dealt with that issue. Old Masters. 1 keep my team picture from "There were also so many great profes­ In 2004, Sullivan was promoted to senior Old Masters on my office shelf." sors," he added. "One that comes to mind vice president of corporate communications Kevin and his wife, Jo Anne (Yorio) Sulli­ immediately is Prof. (Phil) Scaletta, who taught and media relations for NBC Universal, putting van, who graduated from Purdue in 1981, business law. He was just amazing." him outside the sports realm for the first time were introduced by their pcirents — longtime In the end, however, it was Sullivan's sports in his career. "Now I'm part of the teeun that friends — at a Dad's Weekend dinner during information background that paved the way to lays out the strategic communications plan for Sullivan's junior year. They currently reside in a career in sports. Fresh out of Purdue, the Dal­ NBC Universal," he says. "Ultimately, our goal Valhalla, New York, with their children: Terry, a las Mavericks brought him on board as a pub­ is to move public opinion on issues, which 19-year-old freshman at Providence College; lic relations assistant. From day one, he made means we have to craft our position carefully." y^y, 16; Jennifer, 10; and Frank, 5. it his goal to learn as much as possible about One of the current industry hot topics is the According to Sullivan, the entire family pas­ the business side of professional basketball. issue of copyright protection. "The public has sionately follows Purdue's sports teams. "Pur­ "1 took on a lot of responsibility and become quite comfortable with illegally dowm- due is just such a huge part of my life," he says. enjoyed the opportunity to see other interest­ loading music off the Internet," Sullivan "1 met my wife there, and 1 had so many other ing aspects of the business operaUon," Sullivan explains. "The next frontier is movies and tele­ great experiences. 1 have always been says. "By the time I left, I was overseeing the vision shows," he says. "As a company, we extremely proud of my management educa­ team's broadcasting operations, as well as have to communicate that while we under­ tion. To me, a degree from Krannert carries a the Dallas Mavericks Foundation." great deal of prestige."

Krannert Magazine Spring 2005 i^_tmmim>iim>'-"'x»>i>l»fmmm ENHANCING

J encWi I riP' O r I r H• r in BY ERIC NELSON

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ORKING TOGETHER to climb a wall, navigate a ropes course, or form a square while blindfolded may not offer any fresh insights about marketing, finance, or supply-chain man­ agement, but students in a new class for Krannert sophomores are using such exercises to develop skills that ultimately will prove just as valuable — teamwork, leadership, and service. As one of four components in the Undergraduate Enhance­ ment Program (UEP), the course is part of a sweeping vision that also includes initiatives aimed at improving students' commu­ nication skills, study abroad opportunities, and access to career services. The plan is ambitious but simple, says Dean and Leeds Profes­ sor of Management Rick Cosier. "We want to help our students make the most of the Kranneri experience," he says. "Our goal is to have the best undergraduate program in the world."

Building a team Students themselves first identified the need for a course on team­ work, says Prof. Gerald Lynch, Krannert's associate dean of pro­ grams and student services. Although group projects are a major component of the undergraduate program, particularly in upper- level courses, many students found such assignments frustrating. "They felt ill-prepared in their junior and senior years to work on teams," Lynch says. Cover stor

Kranneri Magazine Spring 2005 Stephanie Tmg, BSM 04, discusses job opportuni­ ties with Target recruiter Nicki Rasmussen.

Junior Greg Young on a visit to Neuschwanstein Castle in Bavaria during his semester in Austria.

Aziz Al Ateeqi, Lindsay Hersfield, and Kristine Whittler rehearsing in the Undergraduate Manage­ ment Communication Cen­ ter (UMCC).

Students attempt to form a square while blindfolded during an exercise in OBHR 230. a new class for undergrads that focuses on teamwork.

Freshman Lawrence Smith gets a hand from fellow Krannert Ambassadors on the Boiler Challenge Ropes Course. RIGHT: Sophomore Mike Walsh and members of his service-learning team in OBHR 230 volunteered at the Tippecanoe County Humane Society. V -/

OBHR 230: TEAMWORK

Alumni and recruiters echoed the con­ away a better understanding of myself as cern, telling the administration that the a leader and what it takes to bring a group ability to work in teams was critical to together to tackle a project," he says. "More I professional success — and one they some­ importantly, I learned that listening and times found lacking in Krannert graduates, learning are essential skills to working col­ Lynch says. When the issue was brought lectively as a member of an organizafion." before the Dean's Advisory Council (DAC) Walsh's classmate, Priyanka Jha, was and Krannert School Alumni Association "pleasantly surprised" by the experience. (KSAA), the decision was made to develop "Since I had never taken an OBHR class a pilot course on teamwork. before, I was quite wary of the whole con­ In 2004, Deborah Saks was hired as a cept and didn't know what to expect," she continuous term lecturer in organizational says. "But the class exercises were fresh, behavior and human resources to develop insightful, challenging, and directly related and teach the class. to the coursework. 1 had worked in groups Currently an elective, before, but had never consciously realized way of life that we hadn't really known OBHR 230 (Teamwork) will how much effort went into teamwork." much about before," she says. "It felt good become a required course The learning continues outside of class, to give something back to the community." for all Krannert sopho­ where Saks requires students to work in Walsh and his team had a similar revela mores beginning in the fall. teams to complete a service-learning proj­ tion while volunteering al the Tippecanoe The primary goal of the ect. "It teaches students how to work as Deborah Saks County Humane Society. "The experience course is for students to learn teams and also involves them in the com­ had a very positive impact on our team," he about themselves as individuals and how munity. It's good for Krannert's reputation says. "We had a great time interacting with they uniquely fit into a team, says Saks. and for its students," she says. "Once you the animals, and we really came together as Toward that end, the focus during the first volunteer, it changes who you are as a per­ a group and got to know one another on a few classes is on learning styles. "Some son. I've had students who've continued more personal basis." people learn by doing, and others learn by their service work after the course is over Ultimately, Saks believes students can observing or reading and thinking," she says. because they find it so rewarding." use the course to market themselves to "Those different learning styles can be com­ Students form their project teams during prospective employers. "They'll be able to plementary when you're working in a team." the first class, and by the next class must provide specific examples of when they In addition to learning about team skills have a goal and a contact person at the worked in teams and what they can bring through lecture and reading and writing organization where they plan to volunteer. to the workplace as a result of those experi­ assignments, students get hands-on experi­ Teams then perform at least one hour of ences," she says. "It will give them an edge ence through class exercises. The seemingly service per person each week and present in getting a job and advancing their careers." simple task of forming a square while a group paper at the end of the course. "It's blindfolded, for example, teaches students intended to create a little chaos because about leadership, conflict, cooperation, they have to learn the dynamics of their Making the case and decision-making, Saks says. team and get to task quickly" Saks says. While the focus of OBHR 230 is teamwork, Krannert student Mike Walsh, BSIM '07, Choosing to volunteer at the Lafayette the group presentation required at the end took the course as an elective in the fall Urban Ministry's homeless shelter, Jha's of the course demands presentation skills. and found it to be one of the most valuable group learned about much more than team­ That's where the second component of the experiences of his academic career. "1 took work, however. "It opened our eyes to a UEP comes in: the Undergraduate Manage­ ment Communication Center (UMCC).

Krannert Magazine Spring 2005 LEFT: Sara Stein Koch (seated at right in large photo) coaches stu­ dents in the UMCC, which offers a variety of high-tech tools for improving presentation and communication skills.

The idea for a facility devoted specifically is improvement. Stein Koch says. For some to developing communicafion skills also arose students, that's an even greater challenge. UlEDING ON THE SCHOOL'S TRADITION from alumni and employer feedback, says "They often have a firm grasp of the con­ i^ of quantitative excellence, Krannert Lynch, as well as from the performance of tent, but have difficulty communicating it undergraduates used teamwork and Krannert undergraduates at events such as the effectively," she says. "Skills like maintaining improved presentation skills to defeat annual case challenge between Purdue and eye contact and making smooth transitions the competition from Indiana Univer­ Indiana University's Kelley School of Business. between points are the same things most sity's Kelley School of Business at "We had heard from people who judged people struggle with in public speaking. And November's annual business case our students at case competitions that — the only two ways to improve are through compeUtion. while they possessed good analytical skills practice and coaching." Taking home the trophy was the — they were a little rough in their presenta­ Ironically, the same technology that's used winning Purdue team of (below, from tion skills," he says. "We didn't want to add to develop presentaUons can be a hindrance if left) Robert Stuart, Maria Reverdatto, another course to an already crowded cur­ used improperly. Stein Koch says. "If a Power­ Jonathan Payne, and Robert Riley riculum, so we decided to create a presenta­ Point presentation speaks for itself, there's no The competition was a "live" case tion skills lab." reason for a student to speak," she explains. dealing with the prospects for Finish- Krannert didn't have to look far for a "We work on the combination of what con­ Master Inc., a publicly traded distribu­ model; Cosier had introduced a similar facil­ tent should be communicated in a presenta- tor of automotive paints and coatings ity during his tenure at the University of Okla­ fion and how the presenter can add value to based in Indianapolis. Members of the homa. Nor did the administration have to that content." company's senior management pro­ mount an extensive search for someone Besides providing verbal feedback. Stein vided judging and participated in a to run the center. Sara Stein Koch, who had Koch uses an assessment form to identify question-and-answer session with the worked at Purdue for six years as a senior specific strengths and weaknesses. Students student teams. consultant in organization and career devel­ also can videotape their presentations to use opment, came to Krannert from human as a reference point for improvement. An resources to serve as director of the UMCC. even more valuable resource is Stein Koch's Located in a converted classroom on staff of graduate assistants. Five master's stu­ the ground floor of the Krannert Building, the dents work in the center quarter-time, and a center has two disfinct areas of focus. Stein sixth, Adam Mangum, works there half-time. Koch says. "Our first goal is to help students Stein Koch believes the benefits for mas­ develop presentations. We make sure their ter's students go beyond earning a stipend ideas are well-organized and in a format that and tuition discount. "They really seem to is palatable to their audience," she says. enjoy working with the undergraduates and In addition to one-on-one instruction in they've picked up new skills by using the communication skills, the UMCC provides technology," she says. "And just in observing training on a wide variety of software pro­ students, they see the things that work well grams, including Microsoft PowerPoint and and the things that don't, and can apply that Publisher. Related presentation tools such as knowledge to their own presentations." a color printer, scanner, digital camera, and Still, the bottom line is helping under­ VCR are also available for student use. graduates. Stein Koch emphasizes. And so Once a presentation has been developed far, the returns have been promising. The using the center's technology, the next step UMCC offered practice sessions for students

Krannert Magazine Spring 2005 TOP RIGHT Amy Nicely BSIM 06, is spending this semester studying overseas in Rome, Italy

BOTTOM RIGHT Krannert junior Larry Johnson kicks up his heels during the Feria de Sevilla festival during his time abroad in Spain.

prior to November's Purdue-IU case compe­ know what credits will transfer before they tition, and one of the four teams represent­ commit to the program," he explains. "If ing Krannert took first place (see p. 9). studying abroad doesn't contribute to fulfill­ While the school's remaining teams weren't ing their major, it can put them behind." among the finalists, the judges took specific To address the issue, Krannert is estab­ note of their presentation skills, she adds. lishing relationships with several overseas The rewards for other students have universities to identify and develop specific been less tangible, but just as valuable. courses that meet the requirements of the Krannert senior Emily Needham and her school's existing plans of study. An exchange classmates in ECON 466 (International agreement has been in place with the Uni­ Economics) took advantage of the center's versity College at Dublin for several years. resources last semester. "It was a great Lynch says, and another was recently estab­ place to practice, and the master's students' lished with the Consortium of International advice was excellent," she says. "We were Universities (ClU) in Italy. able to run through our presentation in its The school has created an internship for entirety and get a feel for the flow of it." an MBA student, Kofi Agyei, to assist in the Needham expects even greater dividends process. Agyei is reviewing the syllabi of this semester and beyond. "1 think the skills courses at schools with which Purdue has I've developed through the UMCC will help an exchange relationship to determine me both academically and professionally," which courses they most closely align with she says. "Presentations are one of the best at Krannert. "We'll now know what credits ways to get new ideas across, and the prac­ will transfer and won't have to vet every tice I'm getting in my undergraduate career international business environment. "The course for every student," Lynch says. will better prepare me for the real worid." ability to work in a global economy goes Word-of-mouth advertising from students beyond taking a course in international like Larry Johnson, BSM '06, will also help Going global finance," he says. "Students also need the boost the visibility of the study abroad pro­ experience of spending time overseas." Preparing students for the real world is of gram. Johnson spent the spring semester The number of undergraduates studying particular interest to Lynch, whose family of 2004 at the University of Business and abroad has grown significantly in recent accompanied him to the University of Essex Economics in Seville, Spain, where he took years, from only two students in 1996 to in Colchester, England, when he took a courses in international marketing, world 75 students in 2002-03. Lynch wants those semester-long sabbatical in the late 1980s. relations, and managing cultural diversity. numbers to increase even more. "It was a life-enhancing experience to live Outside of the classroom, Johnson abroad and spend time "We have about 30 more students study­ learned about Spanish culture — from food with people in a different ing abroad this spring and summer than we and dance to language and politics. "It will educational environ­ did last year," he says. "But we'd ultimately have a tremendous impact on me both pro­ ment," he says. like to have 15 to 20 percent of our students fessionally and academically," he says. "I study abroad before they graduate. That rep­ Lynch wants the study- plan to go to law school to pursue a career resents about 200 students a year, compared abroad component of the in international law or foreign policy, so my to the current 100 students per year." Gerald Lynch y^p (^ provide Krannert time abroad will be a great advantage." One of the biggest challenges facing the students with the same opportunity, which Greg Young, BSIM '06, had a similar study abroad initiative involves the transfer he believes is even more critical in today's experience during his semester abroad in of credits, Lynch says. "Students want to Vienna, Austria. After taking classes overseas

10 Krannert Magazine Spring 2005 TOP RIGHT: Undergraduate advisor Erik Props reviews the day's schedule with Kay Henry, coordinator of the Career Services Center W^

BOTTOM RIGHT Many undergrads secure internships or full-time employment through the Center for Career Services' Spring Job Fair i^HAREE R SERVICES ^^1 in international business, economics, and students to review their performance and marketing, he has changed his academic identify areas for improvement. Internships focus to global affairs and plans to pursue available through the center are also giving careers with an international concentration. students more opportunities to put their "Academically, I have a competitive enhanced skills to use before graduation. advantage over my peers because I've "Internships had dropped in recent years learned business perspectives and ideas because of the economic downturn, but the that would be difficult to attain by studying numbers are beginning to pick up," Henry domestically," he says. "It gave me a new says. "In particular, we're finding that more perspective of the worid, helped define my #-^ and more companies want students for life and career goals, and gave me a better internships in the fall or spring semester understanding of my own identity." rather than just the summer." Many undergraduates secure internships Completing the package — and even full-time employment — through the Spring Job Fair, held each year The combination of teamwork, communica­ in January. Interest and participation in tion skills, and international experience the center's annual School of Management forms an attractive package for prospective Employers Forum (SMEF) has also grown, employers, says undergraduate advisor Erik Henry says. The three-day, student-organized Props. Helping students market that package event includes company seminars, network­ to employers is the function of Krannert's ing, a job fair, and interviews (see story Career Services Center. on p. 31). "Our students work so hard in the class­ Henry hopes that one of the next areas room that they often have liftle time to think of growth for career services comes from about life after college," Props says. "We those who have used its resources in the want to give them as many tools as possible past. "We need the support of our alumni," to smooth the transition into the workplace." With six graduate assistants now under she says. "Krannert graduates play a big role While undergraduate placement is actu­ her direction, Henry can focus more of her in our students' futures, and we want that ally done at the University level through time on teaching MGMT 301 (Management role to expand." the Center for Career Opportunities, the Career Lectures), which emphasizes aca­ Not surprisingly, the school has a plan resources available exclusively to Krannert demic planning, career exploration, job- for that, too. An alumni relations task force undergraduates through the Center for search strategies, and related issues. Some has already been formed through the KSAA Career Services have increased substantially, 300 students take the course each semester, to identify ways to enhance the interaction says Coordinator Kay Henry. she says, and each of them must complete between current and former students. The most visible expansion is physical. a mock interview. In the past, that process "We take pride in the quality of our With the opening of Rawls Hall in 2003, could become a logistical nightmare. There undergraduate program, yet we're always more space became available in the Krannert simply wasn't enough space, time, or staff. striving to get better," says Cosier. "The Building. That allowed the center to grow Today, the flow of traffic through career Undergraduate Enhancement Program from a small office run by Henry and a few services is much more manageable, Henry clearly targets the areas in which we can graduate assistants to a facility with more says. And the mock interviews are enhanced improve, and increasing alumni involvement than double the space and staff. by video-recording capabilities that allow is a next step in the process."

Krannert Magazine Spring 2005 11 LEADING the Way

AMARA MORSE, MSM 78, principal and owner of Morse Financial Group and president of the Purdue Alumni Association, makes it all look easy now. When she returned to Krannert to start work on her master's after stops in California, Holland, and Iran, Morse brought two Purdue education degrees and 12 years of third-grade teaching experience. But there were a number of things she didn't bring.

"I'd taken none of the high-level math, So when the numbers got tough at Kran­ economics, or physics courses that my scien­ nert, Morse says she reached out to her tist-engineer classmates had," she says. "So it professors. "I made them understand how was a leap of faith. I jumped in, and 1 had to important it was for me to succeed. I had a scramble in operations and quantitative lot ridingo n my MSM. I chose the one-year analysis. option because it was less expensive. Five Krannert's Women of Purdue "In the mid '70s, I looked at the Krannert thousand dollars of out-of-state tuition does­ MSM as boot camp, where it was understood In addition to her role as PAA president, n't sound like that much today, but it was that not all of those who started the program Tamara Morse is active in the Women of then. Plus, I couldn't look at two years would finish. There were only about 10 per­ Purdue, a program that encourages and without a paycheck." cent women in the class, and the professors celebrates women's leadership in giving to Morse graduated in 1978 and went to were tough." the University. Krannert alum Susan Butler, work for Chevron USA in San Francisco as a BSIM '65, HDR '99, and Morse (above) Morse says she survived — and ultimately marketing analyst. "My job was heavy finance were both on the original five-person thrived — using both nature and nurture. in planning and forecasting, projecting capital committee that formed the group. "My father was a Purdue mechanical engi­ and operating expenses for the whole divi­ neering professor with a can-do American sion," Morse remembers. She rose to become spirit," she says. "He was always a proponent the top-ranked woman in a division with of student leadership, and I think I must have 800 employees. But after seven years, Morse picked up some of that confidence." BY MIKE LILLICH took another leap of faith.

12 Krannert Magazine Spring 2005 Morse provided funds for the Tamara Morse Library in the Dick and Sandy Dauch Alumni Center (above), as well as for a named area in Jerry S. Rawls Hall.

she can create life financial plans that fit her individual clients' comfort zone. "Part of the discussion about generational transfer of wealth has to include charitable giving," she says. "Most of my clients have a background of philanthropy, so it's a natural part of the discussion." Morse's client base began with her former colleagues at Chevron in the Seattle area. In the past dozen years, she's added a number of Purdue alumni to her client rolls. Morse says she's very careful to separate her Certi­ fied Financial Planner side from her Purdue Alumni Association activities. But, make no mistake, she not only talks the Boilermaker talk but also opens her checkbook through the Women of Purdue (far left). When her father died last year, Morse told her mother that every advantage to their fam­ "I realized that even though I had this now working with the children and grandchil­ ily for more than 50 years had its basis at Pur­ great job, I didn't want to stick around for a dren of my original clients." due. As a memorial for Fred Morse, the family gold watch," she says. "I believed there was Morse is careful to point out that she does­ created a leadership award for a student in something else out there. I'd made a career n't practice law or accounting and with many the School of Mechanical Engineering. change before, so I was confident. But I still of her clients she works with other profession­ "When we went to school, somebody helped searched for about a year before I settled on als to manage their big financialpicture . But us, so now it's Ume for us to help the next financial planning." she imparts her investment philosophy to all. generation," Morse says. "People give to what She's now principal-owner of Morse "Risk is where 1 start with my clients and has provided them value and what will pro­ Financial Group, based in Port Ludlow, is a huge part of the financial counseling 1 vide value for the next generation." Wash., with other offices in Tucson and offer," she says. "Both the client and 1 need to Morse includes her education in that cate­ West Lafayette. She's a one-woman show understand the individual's risk tolerance and gory. "What strikes me 30 years out is the who advises "fewer than 100 high-net-worth how it aligns with his or her goals and expec­ flexibility of my Krannert degree and how you clients" in 17 states. tations. We put this in writing after a conver­ subsequently approach the world," she says. "I still have clients from day one 19 years sation that often takes place over a period "It prepared me for big corporate finance ago," she says. "I become part of people's of months." and marketing, and propelled me into starting families working with the investment side of Morse describes her baseline investment my own business and doing things 1 never clients' lives, firstt o help them save for retire­ style as a value-oriented, growth-and-income envisioned." ment and then to pass on their wealth. I'm approach with moderate risk. From this basis.

KraiiiKTt Magazine Spring 2005 13 ^

DENIED! It had been another year, another performance review, and another list of reasons why I wasn't promoted to senior man­ ager. I had as much responsibility and more tenure than the other senior managers, but those with advanced degrees were being promoted ahead of me. Despite my boss's best attempt to provide an explanation, I understood the reality. I was a more difficult candidate to justify; a tougher sale to the higher-ups. As the company grew, I saw people with less experience - but more education — flying up the corpo­ rate ladder and passing me by The weight they carried on paper appeared to be the major force behind their promotions. As this trend continued, I realized it was time to increase my "paper weight." I never again wanted the lack of a graduate degree to be the reason behind a lost promotion, so I left to pursue an NEXT MBA degree at Krannert. I would like to say that the decision to walk away from my career was easy In truth, it was a struggle. It meant pulling my fam­ ily away from stability income, benefits, and friends to follow what seemed to be an uncharted path into a land full of strangers and change. The volatility of the post-9/11 economy didn't display many Step positive indicators to ease my anxieties, either. Nevertheless, I remembered from earlier finance classes that any investment promising a substantial return requires the investor to assume some risk. And just as stock analysts routinely use historical market data to predict future stock returns, I gathered all the MBA market data available to hedge the risk 1 was about to take. BY JUSTIN BANNER, MBA '04

14 I Kranneri Magazine Spring 2005 Guest column

Thankfully, the data painted an attractive When it was time to interview with the picture. On average, I could expect to double top companies that recruit at Purdue, I was my income if I graduated from a top-rated shocked to discover how impressed they MBA program like Krannert's. If I stayed in my were with my resume. The experience I had current job, however, I would receive only a gained at Krannert provided me with oppor­ six to seven percent increase over the same tunities I would have never had before. I period without strong potential for promotion. now work at one of the largest and most While the short-term pay increase attracted respected companies in the worid. I am seen me to an MBA degree, I slowly became aware as an expert in my field and business leaders that the real value would be derived from routinely ask for my opinion. Two years ago the more intangible benefits. I asked myself I could have only dreamed about being in a series of questions, and the answers were such a position. promising. What doors would open for me In terms of income, a simple financial with an MBA? How differently would I be analysis demonstrates that my decision to treated or perceived with the degree? How return to school paid off almost immediately. much more could I contribute to an organiza­ In the short term, I will break even from the tion? What additional credibility would it give investment (including lost wages, cost of me? Who might join my network of contacts? education, etc.) in just three years. And in The degree made good financial sense, but the long term, I will earn $2.6 million more even more significant was that I was investing during my career than I would have without Investing in my greatest asset — myself. And once that an advanced degree. investment was made, it could never be lost. It would be wrong for me to suggest that The transaction would require 18 months as a an MBA is a kind of a silver bullet that guar­ in an full-time student, but my worth in the market antees success. I'm the first to admit that all would be determined by the additional value MBA candidates and programs are not cre­ I added to a company, not by a salary scale. ated equal. Success in anything is a function MBA And so I approached my education looking of your own talents, desires, and drive. But for the tools, knowledge, and resources that I can attest to the fact that going to a nation­ would provide the most leverage. ally ranked school like Krannert has given At the time, 1 had no idea how beneficial me countless more opportunities to succeed. the total MBA experience would be. My class­ Not long ago I had an interesting experi­ room educafion became just a small fraction ence that illustrates the shift my career has of the value 1 gained at Krannert. I drastically taken. 1 received a phone call from the man increased my marketability, skill set, and worked for before returning to school for an experience. 1 helped entrepreneurial students MBA. He had started his own company and create capital pitches for venture firms, devel­ offered me a great position. But now oped a strategic marketing plan for a small I was in the driver's seat; the job consumer products company, represented was my decision, not his. And this Purdue at the national Venture Capital Compe­ time around, I denied him. tition, and built a personal network with some of the brightest students in the country. 1 also Jastin Banner is in General Electric's Experienced Commercial Leadership Devel increased my skills in quantitative analysis and opment Program, a two-year rotation in modeling, honed my expertise in marketing sales and marketing at three different and corporate strategy, and added pertinent GE businesses. Prior to earning an MBA, experience with two Fortune 50 companies. Banner ivorked in management for a nutri­ tion supplement manufacturer \# !

Krannert Magazine Spring 2005 15 Krannert data No. 1 ranking shines spotliglit on Krannert

KRANNERT CONTINUES TO RECEIVE a from their local regions. International schools wealth of well-deserved attention for its rank­ — 13 North American and eight from other ing by the Wall Street Journal as a No. 1 countries — are those that attracted a global MBA school. mix of recruiters from many countries. Published in a special section in Septem­ An accompanying article on Krannert, ber, the Journal's survey of corporate "Nose to the Grindstone," credited an envi­ recruiters concluded that — based on its ronment of high-tech entrepreneurship, inter­ focus on the American Midwest — Krannert disciplinary focus in the life sciences and the is the No. 1 program in the nation that Purdue President Martin C. Jischke presents building of the University's Discovery Park, serves recruiters from a regional base. Krannert Dean Rick Cosier with a plaque com­ the hospitality of the career services office, "The Wall Street Journal is the gold stan­ memorating the school's ranking by the Wall and the school's new facility Rawls Hall and Street Journal as a No. 1 MBA program. dard of business publications, so a No. 1 its "light-drenched atrium." ranking not only means we're doing things In its secondary headline, the Journal right but also that people all over the country products. Recruiters also recognized the described Krannert with the words, "The cire going to take notice of us," said Richard school for two areas of operational excel­ secrets to Purdue success: Work hard, work A. Cosier, dean of the Krannert School. "We lence: third for operaUons management right, work together." Chuck Johnson, Kran­ also are proud that it is recruiters who rank and eighth for information technology. nert's director of professional master's us the best — for MBA students, that's The survey queried 2,849 corporate degree programs, said the description fits extremely important." recruiters whose perceptions of schools were what employers have said about the Unlike other MBA rankings that use a measured in 20 key areas, including gradu­ program for years. variety of measures, [he Journal uses only ates' leadership potential, teamwork skills, "Though we've been as high as sixth surveys and interviews vnih corporate and interpersonal qualities. Also considered in [he Journal's rankings of all schools, this recruiters. The University of Michigan's were the number of recruiters schools year's No. 1 ranking among regionals is espe­ Ross School of Business ranked first among attracted and "supportive behavior," which cially gratifying," Johnson said. "Employers schools that focus on serving a national and the Journal defined as measuring recruiters' tell us they like our graduates because they multinational base of corporate recruiters, intention of returning to the school to recruit have a great work ethic and are quantitatively and Switzeriand's International Institute for and the likelihood of extending job offers to oriented, but it's nice that the yourna/'s rank­ Management Development (IMD) ranked graduates in the next two years. ing recognized the long-term character and No. 1 internationally. The yourna/defined 19 national programs values at Krannert." In addition to ranking first among the as those attracting recruiters from national — Mike Lillich 44 regional business schools, Krannert came and multinational companies. Those pro­ in second in rankings by industry recruiters grams tended to be large and attracted a [JJ ^°'^" '''^^ ^o the Wall Street Journal in energy/utilities and eighth in consumer large number of recruiters. The 44 ranked ^» article, visit the Krannert Web site at regional MBA programs tended to be smaller www.krannert.purdue. edu and attracted a larger number of recruiters

16 Kranneri Magazine Spring 2005 Krannert data

Speakers series recognizes leaders in business, journalism

careers, including the Watergate The event also recognized investigation. Woodward said leadership in the business com­ Bradlee's leadership during the munity, including the efforts of scandal set journalistic standards Susan Bulkeley Butler (BSIM '65, that have guided the reporter HDR '99). Bufler was presented throughout his career. "His with the Krannert Business Lead­ approach was 'show me — ership Award — the school's prove it to me,'" Woodward said. most prestigious honor — in "I would bring him a story, and acknowledgment of her many he would say, 'you haven't got it.' successes in business and the But that didn't mean the story community. wasn't there. It meant 'go do "I wouldn't be where I am more work.'" today if it weren't for Krannert Ben Bradlee (left) and Bob Woodward of The Washington Post share their Bradlee and Woodward also and this great university," Butler thoughts on management style, journalism, and Watergate at the fourth cited the leadership of the news­ said. "It's become my mission to annual Krannert Leadership Speakers Series in October The event raised more than $20,000 in student scholarship funds. paper's publisher, Katherine Gra­ ensure that future generations of ham. "I describe her management students at Purdue are well- IN TIMES OF CHANGE, struggle, to 18 Pulitzers and a position style as 'mind on, hands off,'" equipped to walk through the and even national crisis, leader­ of international prominence. Woodward said. "She was intel­ doors of opportunity that are ship is the skill most critical In a joint presentation, lectually engaged in what was provided to them." to success. In their lives and Bradlee and Woodward shared occurring, but she let Ben make — Eric Nelson careers, the presenters and hon- anecdotes from some of the the calls on what we didn't pub­ orees at the fourth annual Kran­ most memorable events in their lish and what we did publish." nert Leadership Speakers Series in October demonstrated that it is also a skill worth emulating. Krannert Award Recipients

The sellout event was head­ KRANNERT LEADERSHIP AWARD DISTINGUISHED ALUMNI AWARDS JOHN S. DAY lined by two of the most impor­ Susan Bulkeley Butler, BSIM '65, Randall Lewis, BSM '84, MSM '89 DISTINGUISHED ALUMNI tant figures in American journal­ HDR '99 Senior vice president. Anthem Inc. ACADEMIC SERVICE AWARD ism: Bob Woodward and Ben Former managing partner, Steven Webster, BSIM 73 nomas Gutteridge, MSIA '76, PhD '81 Bradlee of The Washington Post. Accenture Chairman, Carrizo Oil & Gas, Inc. Founder and president, Dean, College of Business Best known for his reporting on Susan Bulkeley Butler Institute DISTINGUISHED SERVICE AWARD Administration, University the Watergate scandal. Wood­ for the Development of Tom McDuffee, BSIM '73, of Toledo ward is the newspaper's assis­ Women Leaders MSM '75 tant managing editor and the Senior vice president, author or co-author of nine Saint-Gobain Containers best-selling non-fiction books. Currently the publication's vice president-at-large, Bradlee served The Post as executive editor from 1968 to 1991, leading it

Susan Randall Lewis Steven Webster Tom McDuffee Thomas Gutteridge Bulkeley Butler

Krannert Magazine Spring 2005 17 Krannert I d a t a Joining tlie

TEAM Name: Donald Bergh Name: Drew Saunders Area: Strategic Management Area: Economics Teaching/Research Interests: Strategic Teaching/Research Interests: Macro­ Krannert welconnes management, mergers and acquisitions, economics, monetary economics top executives, research methods Last Book Read: Fight Club, by Chuck 10 new faculty members Last Book Read: Undaunted Courage, Palahniuk by Stephen Ambrose Favorite Quote or Expression: "Do not Favorite Quote or Expression: "Slow and anticipate trouble, or worry about what steady wins the race." Persistence and may never happen.'" continuity are important to me. What Brought Me to Krannert: For my part, What Brought Me to Krannert: First, the the job and the community I have at Kran­ strategic management group is top shelf. nert is everything I had hoped to be a part of. I wanted a chance to learn from the group In that respect, it is exactly what I expected and contribute to its legacy at Krannert. it would be before I came to Purdue. There are unique opportunities and chal­ lenges here that will push me to grow and develop. Second, the leadership, at all levels, is the best I've seen. Putting these together makes for an exciting environment. tk "'-'" M%#1^^m. ^ Name: Kanda Naknoi Name: Clinstiiic L. ..U^K.,*/., Name: Rodolfo Martell Area: Organizational Behavior/Human Area: Economics Area: Finance Resources Teaching/Research Interests: International Teaching/Research Interests: Risk manage­ finance, macroeconomics Teaching/Research Interests: Personality, ment, international finance, derivatives and groups and teams, helping behaviors, Last Book Read: Famous First Bubbles, investments, fixed income instruments employee-employer relationships, and by Peter M. Garber Last Book Read: Baudolino, by Umberto Eco organizational justice Favorite Quote or Expression: "One day Favorite Quote or Expression: "Ad astra per Last Book Read: Fast Food Nation, at a time." aspera (A rough road leads to the stars)." by Eric Schlosser What Brought Me to Krannert: Good match What Brought Me to Krannert: The school's Favorite Quote or Expression: "Color outside with faculty here; safety and air quality of fostering and nurturing environment for the lines." West Lafayette research and personal fulfillment What Brought Me to Krannert: The great people and great reputation

18 Krannert Magazine Spring 2005 Krannert data

Name: Svenja C. Sommer Name: Benjamin Dunford Name: Marco Casari Area: Operations Management Area: Organizational Behavior/ Area: Economics Teaching/Research Interests: Operations Human Resources Teaching/Research Interests: Application of management, new product development, Teaching/Research Interests: Compensation, experimental methods to economics, law managing novel projects labor and employee relations, human and economics, game theory Last Book Read: Eats, Shoots and Leaves, resource management Last Book Read: The Tigers of Mompracen, by Lynne Truss Last Book Read: Nickel and Dimed, by Emilio Salgari Favorite Quote or Expression: "On ne voit by Barbara Ehrenreich Favorite Quote or Expression: "The means bien qu'avec le coeur. L'essentiel est invisible Favorite Quote or Expression: "Anyone can may be likened to a seed, the end to a tree: pour les yeux (It is only with the heart that work when every stroke of the hand brings and there is just the same inviolable connec­ one can see rightly; what is essential is invisi­ down fruit rattling from the tree ... but to tion between the means and the end as ble to the eye.)" — Antoine de Saint-Exupery labor in season and out of season, under there is between the seed and the tree." — What Brought Me to Krannert: Reputation in every discouragement requires a heroism M. K. Gandhi operations management, quality of peers which is transcendent." — Henry Ward What Brought Me to Krannert: Its academic Beecher excellence and long tradition in experimen­ What Brought Me to Krannert: The school's tal economics strong research orientation, opportunities to pursue specific teaching interests, first-rate colleagues, and family oriented community

FAST FACT Krannert's faculty collectively holds more than 300 baccalaure­ ate and post-baccalaureate degrees in fields as diverse as philosophy, physics, engineering, chemistry, and literature.

Name: Laura Frieder Name: Xin Wang DID YOU KNOW? Area: Finance Area: Marketing Krannert faculty members serve Teaching/Research Interests: Behavioral Teaching/Research Interests: Marketing as editors or on the editorial finance, market microstructure management, marketing research, pricing boards of more than 50 profes­ Last Book Read: Notes from the models, auctions, and forecasting models sional journals. Underground, by F Dostoyevsky Last Book Read: 300 Tang Poems Favorite Quote or Expression: "Don't criticize Favorite Quote or Expression: "Simplicity is CREAM OF THE CROP what you can't understand." — Bob Dylan the ultimate sophistication." — Leonardo The Krannert School has 13 What Brought Me to Krannert: Great da Vinci endowed, named, or distin­ colleagues! What Brought Me to Krannert: A thriving guished professorships. business school and nurturing research environment

Kranneri Magazine Spring 2005 19 Krannert data

Center for Entrepreneurship dedication pays tribute to building's namesa]<:e

At the Burton D. Morgan Center for Entrepreneurship dedication, Purdue President Martin C. Jischke watches as the late philanthropist's daughters and granddaughter unveil a portrait of Morgan that will hang in the center From left are President Jischke, daughters Suzanne Morgan and Mary Graves, and granddaughter Brooke Riley. (Purdue News Service photo by David Umberger)

treasurer. "It ter is home to several other seems only fitfing existing programs. that this building Among them is the Technol­ will serve as a ogy Transfer Initiative (TTI), crucible of ideas which assists faculty members where sparks who are trying to market new will fly and entrepreneurship technologies and products. As THE DEDICATION of the Burton D. due research and collaborations will flourish." part of the initiative, the Innova­ Morgan Center for Entrepreneur- will pay big economic dividends Krannert MBA student tion Realization Lab pairs engi­ ship in October served as both a for Indiana." Amanda Fischer also reflected on neering and management celebration and a tribute, marking A longtime friend and sup­ the facility's impact. "This build­ graduate students on projects the completion of a key building porter of the University, Morgan's ing will provide the inspiration to to help them understand how as well as the life of its namesake. relationship v^th Krannert began put new ideas into action," said research fits in with social and Located on State Street along in 1975 when he became the pri­ Fischer. "It v^ll allow us to meet commercial needs. the west edge of campus, the mary financialsupporte r of the in an environment that encour­ The center also houses a por­ $7 million, 31,000-square-foot Burton D. Morgan Chair of Private ages discussion and hard work." tion of the Purdue Engineering facility is named for Purdue alum­ Enterprise, an endowment now Krannert Dean Rick Cosier, Projects in Community Service nus Burton D. Morgan, who died valued at more than $4.1 million. who directs the center for entre­ (EPICS) program, which helps in 2003. Funding was provided Through the Burton D. Morgan preneurship, said much of the undergraduates work with local through the Burton D. Morgan Foundation, he also began the hard work has already begun. agencies to solve problems and Foundation, an organization he Burton D. Morgan Entrepreneurial "Even before we had this great improve services using technol­ founded in 1967 to preserve and Competition. Krannert awarded new facility, the entrepreneurship ogy. In addition, the New Ven­ support the free-enterprise system. him an honorary doctorate in center sponsored several business tures Laboratory hosts a variety "It's appropriate that the Bur­ management in 1992. plan competitions and awarded of speakers and seminars. ton D. Morgan Center for Entre­ During the dedication, several more than $500,000 to startup — Eric Nelson preneurship is the first Discovery members of the Morgan Founda­ companies in the last Park building to be completed," tion shared their memories of two years," he said. I ^M For more information ^\ on the Burton D. Morgan said Purdue President Martin C. Morgan — particularly his love In addition to the Burton D. Center for Entrepreneurship, Jischke. "The center unll provide of fireworks. "For Burt, fireworks Morgan Entrepreneurial Competi­ visit the Discovery Park Web a launching pad from which Pur­ symbolized the sparks of his own tion, the Purdue Life Sciences site at discoverypark. imagination and entrepreneurial Business Plan Competition, and e-enterprise.purdue. edu sprit," said Deborah Hoover, the Opportunity for Indiana Busi­ executive vice president and ness Plan Competitions, the cen­

20 Kranneri Magazine Spring 2005 Helping research and innovation evolve into products # iinf&MWca

A key component of Purdue's Discovery Park — the Business Plan Competitions give students and University's central hub for strategic, interdisciplinary emerging companies the opportunity to compete research — the Burton D. Morgan Center for Entrepre­ for start-up capital and valuable extras. Upcoming neurship offers a wide variety of programs and events include the 19th annual Burton D. Morgan services: Entrepreneurial Competition in February 2006 and the fourth annual Purdue Life Sciences Busi­ The Technology Transfer Initiative (TTI) ness Plan Competition in April 2006. facilitates the cross-disciplinary partnership of the Krannert School of Management with the Colleges Individuals and teams can also participate in of Science, Agriculture, and Engineering. the second annual "Opportunity for Indiana" Business Plan Competitions, which will be The New Ventures Laboratory (NVL) allows held on the following dates: students to work on a variety of real-life business start-up cases and arranges visits to campus from November 29, 2005 practicing entrepreneurs, venture capitalists, and Kettler Hall - IPFW Campus Fort Wayne, IN other relevant experts.

November 30, 2005 The Purdue Engineering Projects in Commu­ Purdue Research Park nity Service (EPICS) program lets undergraduates West Lafayette, IN work with community service agencies to find ways to use technology to solve problems and improve December 1, 2005 The Visitors Center - Calumet Campus services. Hammond, IN

PURDUE UNIVERSITY BURTON D. IVIORGAN CENTER FOR ENTREPRENEURSHIP Purdue University - Discovery Park 1201 West State Street West Lafayette, IN 47907-2057 Phone: (765)494-6400

r.purdue.edu/discoverypark/entrepreneurship DbccveryPark EA/EOU Krannert data

who don't serve up lattes. How­ Marketing prof's research links ever, a company serving cus­ tomers more abstract, complex products must create an internal employee satisfaction, profits environment that drives higher- level solutions. Oakley says the answer is in creating a healthy, A KRANNERT PROFESSOR'S research shows is that a $1 mil­ compeUtive company culture. RESEARCH SHOWS a direct link lion study is worth it because For example, an advertising between employee satisfaction customer satisfaction is a great agency has just received a big and motivation and a company's indicator of downstream new account. The temptation is profits — even if the employees profitability." to call all the writers and design­ have no direct contact with Starbucks is the prototypical ers together and come up with a customers. example of a company that campaign. But this type of large- James Oakley, an assistant understands the connection group, consensus decision-mak­ professor of marketing, surveyed among engaged employees, satis­ ing tends to yield compromise, 100 employees of American fied customers, and increased which is often less than the companies and investigated the profits, Oakley says. Starbucks best solution. companies' corporate culture. pays well for the industry and Instead, Oakley says a better He says the results showed "a James Oakley offers health-care benefits. He idea is to form a half-dozen teams direct link between employee says the company also does to come up with strategies for the satisfaction and customer satisfac­ The engaged employee is ori­ excellent training before employ­ new account. Then, management tion and between customer satis­ ented to providing good service ees take the flooran d continues can call the larger group together faction and improved financial and answering customer ques­ with ongoing training. to decide which team's idea is performance." tions, which, Oakley says, "gives "The goal is for Starbucks' best for the organization and Oakley says the key to the customer a voice inside the employees to be able to answer have the whole group fine-tune employee satisfaction is organiza­ company." And a customer customers' quesUons," Oakley the idea. tional communication — both whose voice is heard drives profit says. "What happens then is cus­ This kind of healthy internal upward and downward in the by being a repeat customer and tomers are willing to spend more competition, Oakley says, is much company. "Employee satisfaction bringing in new customers by because of their good experience. different from the salesman-of- is a key attribute of the engaged word-of-mouth, which has a And they communicate their the-month approach. "That's a employee who embodies a high high degree of credibility. experience to others." zero-sum game and is detrimental degree of motivation and sense of Oakley says previous research It works. Starbucks' heavy to overall employee satisfaction," inspiration, personal involvement, on customer-satisfaction issues users return 20 times per month, he says. "What you want is a and supportiveness," he says. has focused on employees who Oakley says. "In the end, cus­ win-win-win situation, so when have direct contact v^th cus­ tomers who are more satisfied the customer wins, the company tomers. "Companies tend to view with an organizafion's products wins, and the individual customer satisfaction as nice but are less expensive to serve, use employee wins." find it difficult to measure its the product more, and are, there­ — Mike Lillich return on investment," he says. fore, more profitable customers," "So that makes it difficult, for he says. example, for a company to justify Oakley's research on employ­ a $1 million study to measure ees who don't have direct contact customer satisfaction with prod­ with customers demonstrates that ucts and services. What this the Starbucks engaged-employee model is just as relevant for those

22 Krannert Magazine Spring 2005 Krannert data

Momentum builds witli Business Weel( rankings

WITH A FIVE-SPOT JUMP, Kran­ reported Krannert students had a graduates," Johnson says. "A nert ranked No. 21 nationally and median compensation package sign in Rawls Hall epitomizes the was named the most improved of $101,000. Krannert approach: 'Our coffee school in Business Week maga­ Chuck Johnson, director of is strong. So is our work ethic.'" zine's biennicil rankings of MBA professional master's degree pro­ — Mike Lillich programs. grams, says the rankings solidify WTM For more information on Krannert rose to No. 21 in Krannert's place among top MBA ^v Krannert's Professional the 2004 survey, up from No. 26 programs. "We feel this ranking is Master's Programs, visit www. in 2002. The school ranked eighth another recognition of the quality krannert.purdue. edu/programs/ among public university MBA of our programs, professors, and masters programs. The announcement came only a few weeks after Krannert's ranking by the Wall Alums visit campus as Old Masters Street Journal as a No. 1 MBA program. "We're gratified to be ranked among the top 25 MBA programs From left: Alums Michael and top 10 among public univer­ Kirkpatrick, William Funk, and sities nationally," says Dean C. Brad Hintz chat about their Richard A. Cosier. "The tangible Krannert years after a visit with MBA students in Rawls Halls results of investments in the Kran­ during November's Old Masters nert School, such as our magnifi­ program. cent Rawls Hall, have led to a sharp rise in our national reputa­ tion. There's a strong feeling of positive momentum among our students, faculty and staff." A TRIO OF KRANNERT GRADUATES presidents and chancellors, • Michael Kirkpatrick, Krannert students surveyed returned to campus in November currently the National Practice BSIM '76, is the assistant director by Business Week lauded the as honored guests of Purdue's Leader of Korn/Ferry Interna­ in charge of the FBI's criminal jus­ school's high-tech learning envi­ 2004 Old Masters program. tional's education practice. He tice information services division. ronment, and surveyed recruiters Sponsored by the Office of was awarded the American Coun­ He was awarded the presidential had high praise for Krannert the Dean of Students, the annual cil on Education's Network Lead­ rank of meritorious executive for MBAs. More than 86 percent of event gives students the opportu­ ership Award for work in advanc­ his leadership in the use of bio­ the Class of 2004 had confirmed nity to interact with men and ing women into senior-level metrics in the war on terrorism. women who have risen to the top positions at higher education job offers vwthin three months The Old Masters program of their career fields. During their institutions. of graduation. Business Week started in 1950 wath the idea of three-day stay on campus, the • C. BradHintz,BSIM'71,is inviting Purdue leaders who Old Masters visited classrooms an equity research analyst cover­ embody the ideals of "honesty, and residence halls and shared ing the securities and asset man­ personal integrity, and a good phi­ informal meals and dialogue with agement industries at Sanford losophy." More than 500 men and students. Among the 10 invitees Bernstein & Co. He has worked women have visited the campus were three alumni of the Krannert 16 years on Wall Street. He in that capacity in the 54 years School: became the nation's youngest since the program's inception. Fortune 500 treasurer, and • William Funk, MSIA '74, is holds the rank of lieutenant com­ a leading recruiter of university mander in the U.S. Naval Reserve.

Krannert Magazine Spring 2005 23 Krannert data

KRANNERT'S BANNER YEAR in "Business is global today, and over three years, and No. 5 Executive the 2004 business school rank­ to move up among the top 20 among doctoral programs ings continued in November international executive MBA pro­ worldwide. MBA program when the Financial Times grams in the Financial Times is Wilbur G. "Bill" Lewellen, ranked the school's international gratifying to all of us here at the director of Krannert's executive ranlced among executive MBA degree program Krannert School," says Richard education programs and Herman 11 th worldwide — up three A. Cosier, dean and Leeds Pro­ C. Krannert Distinguished Profes­ war id's best places from 2003. fessor of Management. "This is sor of Management, says, "The The International Master's in a recognition of the strategic Financial Times' ranking is a Management program retained thinking and hard work of our solid endorsement that our the British publication's No. 1 faculty and staff." program is worid class. Our pro­ ranking in the international course The publication ranked the gram has been a model for inter­ experience category, which the International Master's in Manage­ national executive programs survey describes as "the percent­ ment program No. 7 in the for years." age of classroom teaching hours United States, No. 4 among I ^M For information about carried out internationally (out­ U.S. schools for the employment ^> Krannert's executive side the country in which the experience of its students, No. 5 MBA degree programs, including business school is resident)." in increase in salary of graduates the international program, visit www2.krannert.purdue.edu

24 Krannert Magazine Spring 2005 Krannert i d a t a

Krannert, NYU present joint conference on outsourcing

AS PART OF A NEW INITIATIVE Krannert Prof. Greg Hundley, and graduation, working first at its in supply chain management, the Global Business Institute at Detroit facilities and then as Krannert partnered wath the Stern NYU. Additional funding was manager of its plant in Brazil. School of Business at New York provided by ClBERs at Columbia "It's a special time for me to University (NYU) in December to University, University of Illinois at be joining AAM," Taveira says. "I present a conference on global Urbana-Champaign, University want to be an active agent to help outsourcing. of Kansas, Texas A&M the company continue PURDUE "The goal was to focus on a University, University of its journey toward topic of tremendous current inter­ Pittsburgh, and Thun- globalization." Rick Dauch, president of the Metal est, using datasets and analysis derbird. CIBER Several members of Formed Products Division at Ameri­ of problem contexts from China, Keynote speaker Krannert's faculty also can Axle & Manufacturing, was the India, Europe, Ukraine, and the Rick Dauch, president participated in the con­ keynote speaker at a joint confer­ United States," says Krannert of the Metal Formed ference, including pro­ ence presented by Purdue and New Prof. Ananth Iyer, operations Products Division at American fessors David Hummels, econom­ York University. (Photo courtesy of management. Axle & Manufacturing (AAM), ics, and Svenja Sommer, New York University} Funding for the conference focused on the evolution of AAM operations management. came from the Purdue Center for from a $300 million investment According to Iyer, the confer­ International Business Education in fiveo f General Motors' worst ence represents the first of many and Research (CIBER), headed by plants to a six-sigma quality com­ planned activities of Krannert's pany with sales exceeding $2 bil­ new Global Supply Chain Man­ lion annually. agement (GSCM) Initiative. Other THE ART OF BUSINESS "The story of AAM and its elements include a recently manufacturing strategy frames approved GSCM option for the challenges that will face the MBA students, as well as possi­ graduating MBA today," says Iyer. ble short courses in China, "In many ways, it also frames the Korea, and Taiwan. challenges for Krannert's faculty "The GSCM Initiative holds as we develop the capabilities potential for students, faculty, and to educate our graduates." alumni," Iyer says. "Krannert can Ricardo Taveira, MBA '05, lead the effort on both the teach­ was one of 13 Krannert students ing and research dimensions." attending the conference. Cur­ To learn more about rently serving as president of CI the Global Supply Chain Krannert's Operations Club, Management Initiative, visit Taveira had a special interest Molly Pentecost, director of marketing forArtistway.com, makes the www. krannert.purdue. edu/ business plan presentation that won second place and $15,000 in in Dauch's presentation. He'll centers/gscmi November's $50,000 Opportunity for Indiana Business Plan Competi­ become an AAM employee after tion. Artistway.com represents visual artists' work on a Web site and markets the works to corporations and individual consumers. The competition, held at the Burton D. Morgan Center for Entrepreneur- ship in Discovery Park, was one of three statewide co-sponsored by the Lilly Endowment as part of its $3.5 million, three-year Opportunity for Indiana grant. (Purdue News Service photo by David Umberger)

Krannert Magazine Spring 2005 25 Krannert data

Krannert's first librarian debuts booli at anniversary celebration

KRANNERT'S SPECIAL COLLECTION of Litera­ But the need for capital in the initial post- ture in Business and Economic History cele­ medieval movement toward globalism pres­ brated its 40th anniversary in August wath a sured the prohibitions on lending money. presentation by its first librarian about his "The moral quesUon became a business recently published book. question," Houkes said. And as capitalism John M. Houkes, who joined the Purdue fully emerged in Europe and America in the University Libraries in 1959 and became the 18th century, interest became a fact of life John M. Houkes, the first head of first head of the management and economics for the businessman. Krannert's Management and Eco­ library in 1963, is the author oiAn Annotated Houkes views today's credit card interest nomics Library, is the author of fin Annotated Bibliography on tlie His­ Bibliography on the History of Usury and rates and payday loan companies as usuri­ tory of Usury and Interest from the Interest from the Earliest Times Through the ous, but notes that most state laws against Earliest Times Through the Eigh­ Eighteenth Century. Following his presenta­ usury have either been revoked or are no teenth Century. (Purdue News Ser­ tion, Houkes presented a copy of the book to longer enforced. But, by and large, Houkes vice photo by David Umberger) James L. Mullins, Purdue's dean of libraries. sees interest today as, "a fair bargain." According to Houkes' book, interest and Houkes did much of his research for its excessive twin usury were fraught v^th his book at Krannert's Special Collection, controversy from pre-Biblical times until the which is composed of more than 8,000 demands of capitalism prevailed over reli­ books, pamphlets, and periodical titles. gious and ethical objections in the 18th cen­ About 3,000 of the pieces were published tury. Early objections to interest and usury between 1502 and 1875. The collection were generally religiously and morally includes a firsteditio n of Wealth of Nations based and pervaded most ancient by Adam Smith and Thomas Malthus' cultures, he writes. Essay on the Principles of Population. Current management and economics librarian Judith M. Nixon and her staff worked with him in digitizing, editing, and footnoting his manuscript and finding a publisher. "John Houkes' important scholarly book could not have been written without the monumental collecfion of books we have," Nixon said. "Krannert Special Collections, with many first editions of early works in economics, is one of the most important collections of books on economic history in the nation."

Current management and economics librarian Judith M. Nixon and her — Mike Lillich staff assisted Houkes with his book, which was showcased at the 40th I 'M For more information on Krannert's anniversary celebration of Krannert's Special Collection of Literature in ^v Special Collection, visit www.lib. Business and Economic History. Here, Nixon displays the centerpiece purdue. edu/mel/speccoll. html of the collection, a first edition of Adam Sm/fA's Wealth of Nations.

26 Kranneri Magazine Spring 2005 Krannert i d a t a

New professorships will attract leading faculty

THREE ALUMNI of the Krannert faculty positions can be created • The Susan Bulkeley Butler become the director of the School have funded new endow­ on its campuses around the Chair in Leadership Excellence, Discovery Learning Center. But­ ed professorships with the help state. Endowed professorships funded by Susan Bulkeley Butler, ler, who retired from Accenture of a Lilly Endowment grant. and chairs enable the University will benefit the Discovery Learn­ as a managing partner in 2002, Since the $1.3 billion to provide extra incentives to ing Center, which will be located lives in Tucson, Arizona. She is Campaign for Purdue began in attract and retain world-class in Discovery Park. The Center a 1965 alumna of Krannert and 2000, the University has raised teachers and researchers by for Leadership Excellence will be outgoing chair of the Purdue $83.5 million in private support using the yearly earnings on one of the programs housed in President's Council. substantial gifts while the the Discovery Learning Center, • An endowed chair in finance, Endowed principal remains intact. which is designed to inspire funded by an anonymous The three new professorships engagement and experimenta­ donor for the Krannert School professorships and funded by Krannert alumni are: tion with new technologies of Management. The professor and approaches to learning and • The Henna Endowed Chair in chosen to hold this chair will chairs enable teaching by bringing together Entrepreneurship, funded by be a teacher and recognized teachers, leaders, and the University to Eileen Hanna Bedell. The profes­ scholar in the fields of finance researchers. The individual sor chosen for this position will or venture capital. who initially holds the Butler provide extra be an established researcher and chair is anticipated to also teacher in the field of entrepre­ incentives. neurship and will assume a lead­ ership role at the Burton D. Words of wisdom to create 77 professorships to Morgan Center for Entrepreneur- help attract and retain leading ship at Discovery Park. Bedell, faculty. The Lilly Endowment has formerly a partner at Accenture, set aside an additional $17.5 mil­ is chairman and CEO of the lion for Purdue as part of a pro­ Bedell Group and owner of Blu gram called the Initiative to A New American Bistro and the Recruit and Retain Intellectual Hudson Valley Health and Tennis Capital for Indiana Higher Club, both in Hastings-on-Hud- Education Institutions. son, New York. Bedell received Purdue is using those funds three degrees from Purdue — to create the Faculty Endowment a bachelor's in chemistry, a Challenge to leverage the grant bachelor's in industrial manage­ money through matching gifts ment, and a master's in indus­ from donors so that endowed trial administration from Kran­ nert. She is a member of the Krannert School Dean's Advisory

Council. Also assisting in funding Beth A. Brooke (BSIM '81). global vice chair ol Ernst & Young LLP, the chair is her brother, Kevin returned to campus in August as Krannert's Distinguished Executive Hanna, who received his bache­ Lecturer Brooke, who played a key role in the Clinton administration's lor's degree in pharmacy from healthcare and Superfund reform efforts, told incoming master's students about changes in her industry following the Arthur Andersen Purdue in 1978 and is director for and Enron scandal. Eli Lilly and Co.'s business-to- business unit.

Krannert Magazine Spring 2005 27 Krannert data

live to follow the model created by Templin. Golf class for MBAs grabs theAn MBA-specific version of the course was intro­ duced at Purdue in the fall, and is also being offered in the spring. attention of media, students "MBA students are an ideal link to the pro­ gram," says Templin. "The class provides a good FOR A NON-CREDIT ELECTIVE that meets only extracurricular outlet that relates to their future eight weeks a semester, a new golfing etiquette careers without taking away from their current class for Krannert master's students is receiving academic focus." a lot of media attention. While students don't earn academic credit The course was the subject of an article in for the course, they do learn basic golf skills, U.S. News & World Report in September, and terms, and etiquette, as well as spend time on has since been featured in several leading the course so they feel comfortable playing in newspapers. a business situation. "Even people who don't Tom Templin, professor and head of the develop much proficiency can benefit from Department of Health and Kinesiology at Purdue, learning an appreciation for a game that many worked with the PGA of America in 1998 to cre­ of their colleagues enjoy," says Templin. ate Golf: For Business & Life, which provides Jonah Detro, MBA '05, puts himself in that high-quality instruction from PGA professionals category. While he's a competent golfer, Detro to novice golfers who may one day be playing doesn't expect miracles from the class. "I just "Golf is not only the sport as part of business. want to be able to get around the course, hit a lifelong pastime, "Golf is not only a lifelong pastime, but also the ball, and not make a fool of myself," he a valuable skill for the business worid," says told U.S News & World Report. but also a valuable Templin. "The golf course sometimes becomes A key element of the MBA version of the an outdoor office where deals are made and course is the involvement of the business com­ skill for the networks are built." munity. "We bring in local business leaders to Since the program originated, 49 universities talk about how golf has served them well in their business world." have received funding from the PGA as an incen- business careers and how their firms have used golf in their dealings with clients," says Templin. As the program evolves, Templin hopes to add more Krannert alumni to his list of visiting speakers — as well as more women. Although the course roster is still about 80 percent male, the ratio is beginning to change. "Both men and women are signing up because they know golf is a skill that can help them compete in the business wodd," says Tem­ plin. Detro's MBA classmate, Amanda Thomp­ son, is a prime example. As a woman compefing in a male-dominated business worid, she hopes the class will help her avoid some of the obsta­ cles faced by her mother. "She was a small-business owner who felt that she missed out on a lot of opportunities because she didn't golf," Thompson told U.S Krannert's Amanda Thompson practices her putting skills in Golf: For Business & Life, a Pur­ News & World Report. "I want to be compefitive due golfing etiquette course that is now offered to MBA students as a non-credit elective. and be comfortable in that environment." (Photo by Alec Huff)

28 Krannert Magazine Spring 2005 stay Connecte Graduation doesn't have to mean the end of your Purduo exDi7fpf!(

The Purdue-alumni Web Community provides you with instant access to all things Purdue. • Log in and update personal information -^^^ • Post offers to volunteer time and/or expertise . • Mentor fellow alumni • Sign up for lifetime e-mail forwarding '4^

Coming in Spring 2005 ... 1 the Purdue-a/t/mn/ Online Directory

If you've relocated to a new city or just wonder whatever happened to that person who used to sit in front of you in class, then the only one place to go: www.purdue.edu/alumni

Scheduled to launch in spring 2005, the Purdue-a/umn/ Onii Directory is an exciting new feature available to members of' J^:t Purdue Alumni Association, President's Council, Chancellor's Council, John Purdue Club, Varsity P UT T"P YW TT7 ^^^^' ^"^ Purdue University Retirees. y ^ J -^ E R s I T™Y ^^^ ^°^^ information on how to join theiifi OfySni^atioftS, visit ea/eou www.purdue.edu/alumni, or e-mail [email protected],

Faculty/staff promotions and honors

CONGRATULATIONS to the fol­ co-authored was cited as the which honors and supports Strueh, manager of facilities and lowing Krannert faculty and staff "Most Influential Article" pub­ excellence in teaching. ... Ron support services, received the for their achievements in the fall lished in \he Academy of Manage­ Steuterman, director of the 2004 Dean's Office Staff Service semester: Prof. Arnie Cooper, ment Review between 1995 and Technology Transfer IniUative, has Award. ... Slielley Corbin, fac­ strategic management, was hon­ 1999. ... Prof. Alok Chaturvedi, been named associate director for ulty support, received the 2004 ored by the Academy of Manage­ management information sys­ special projects in the Burton D. Dean's Office Clerical Staff Service ment's Entrepreneurship Division, tems, has been named a Sag­ Morgan Center for Entrepreneur- Award. ... Prof. Manu Kalwani, which named its 2004 "Best amore of the Wabash in recogni­ ship. ... Prof. Mohit Tawar- marketing, received the 2004 Paper" award after him. ... Prof. tion for his work in homeland malani, quantitative methods, Dean's Office Faculty Service David Schoorman, organiza security. Chaturvedi is director of received the 2004 Institute of Award. ... Prof. Kent Miller, tional behavior and human Purdue's Homeland Security Insti­ Operations Research and Man­ strategic management, and Prof. resources, was honored at the tute. ... Prof. Diane Denis, agement Science Computing David Hummels, economics, 2004 annual meeting of the Acad­ finance, has been inducted into Society (INFORMS) prize for received 2004 Dean's Office Staff emy of Management. A paper he Purdue's Teaching Academy, excellence in research. ... Barb Service Awards.

Alok Chaturvedi Arnie Cooper Manu Kalwani Ron Steuterman Diane Denis David Hummels David Schoorman Mohit Tawarmalani

Krannert Magazine Spring 2005 29 Student n e w s Confessions of a Storm Chaser Senior combines weather and business

KIM KLOCKOW'S IDEA of a good who last summer became the weather — such as the construc­ time is making fun of weather- first Purdue student to complete tion, energy, and transportation related movies like The Day an internship at the National industries — and they're looking After Tomorrow. Severe Storms Laboratory in for people who can advise them Klockow double majors in Norman, Oklahoma. She was about upcoming weather." economics and synoptic meteor­ one of 10 students chosen from Economic meteorology also ology, and she and her friends approximately 150 applications. can aid disaster recovery efforts, know so much about weather Klockow's fascination with she adds. "The government weather dates back to her child­ spends billions of dollars a year hood in Illinois, where at age 7 on disaster recovery," Klockow she witnessed her firsttornado . says. "But it's not allotted, and if "Mom got us in the basement we study what happens in recov­ and then went upstairs to watch ery efforts, it will result in more the storm; 1 sneaked upstairs to efficient allocation." watch with her," she says. "The Klockow hasn't yet decided sky was green and stuff was flying what she's doing after graduation through the air. In that moment, in May 2006. "The dream of all 1 changed from being petrified meteorologists is to get into the by tornadoes to being awed by University of Oklahoma for grad them. I wanted to chase school," she says. "But there are them back." a lot of other graduate programs Since then, Klockow has got­ that are developing. And I would ten a good deal of storm chasing be just as happy getting a job under her belt. "Generally storm in business." Kim Klockow, a double major in economics and synoptic meteorology chasers see a tornado one out But that decision is a few spent the summer of 2004 chasing storms and studying the economic impact of nine times they chase," says semesters away. Meanwhile, of tornadoes during an internship at the National Severe Storms Laboratory Klockow. "But during my intern­ Klockow will finish her term as in Norman, Oklahoma. ship, we saw seven tornadoes president of the Purdue University the first time we went out." Meteorological Association, con- that they spot hilarious inaccura­ While at Purdue, Klockow finue the weather education pro­ cies in Hollywood films — like also has discovered how to com­ gram she began last year in an charts showing ocean currents bine her majors so she doesn't area school, present conference going the wTong way. have to choose between them. papers on the economic impact "WTien we go to the theater During her internship, in fact, of tornadoes — and watch to see these movies, we laugh she worked on a project linking weather-related movies with hysterically," she says. "I feel sorry economics and meteorology. her friends.

for other people in the audience." "I firstlearne d about eco­ — Emily Hunteman Klockow is a Phi Beta Kappa nomic meteorology at a confer­ senior from Granger, Indiana, ence," she says. "It's a new area. Many industries are affected by

30 Krannert Magazine Spring 2005 Student I n e w s

Annual employers forum links students with recruiters

IN TODAY'S JOB MARKET, students More than 75 companies and a need every possible advantage to thousand students took part in distinguish themselves from the the 2004 School of Management Employers Forum at the Purdue competiUon. Since 1994, many Memorial Union in September Krannert undergraduates have Planned and organized entirely by gained that edge by participating students, the three-day program in the School of Management included company seminars, net­ Employers Forum (SMEF). working, a job fair, and interviews. More than 75 companies and a thousand students took part in the 2004 event at Plans are already under the Purdue for the 2005 School of Man­ Memorial Union agement Employers Forum, in September. which will be held Septem­ successfully met als from many of the companies Other subcommittees include Planned and ber 14-16 in the Purdue with recruiters to that have attended in the past," marketing and publicity, prior Memorial Union. Companies Lee says. "They also pay close events, seminars, and information organized interested in participating obtain full-Ume entirely by stu­ can visit www.krannert. positions as well as attention to where the student technology, Lee says. Additional dents, the three- purdue.edu/events/smef, internship opportu­ interest is and try to increase sponsorship is provided through day program or contact Kay Henry at nities," Lee says. the attendance of high-demand nine related student organiza­ [email protected] included com­ industries." tions, including the School of or Young Lee atyklee® A committee of pany seminars, purdue.edu about 20 students Another group focuses on Management Council and the networking, a job begins planning the student relations, selecting nearly Management Ambassadors. fair, and interviews. forum each spring, forming sub­ 200 undergraduates to serve as The support doesn't end after The event gave students the committees that focus on specific hosts for the event. "Companies the event, Lee notes. Registration chance to discuss employment portions of the event. One sub­ always compliment us on the proceeds from each year's forum opportunities and develop busi­ committee's function is working knowledge and helpfulness of are added to the Krannert Leader­ ness skills that reach beyond the with recruiters from established their hosts," Lee says. "Many ship Fund, which provides finan­ classroom, says SMEF President industries as well as from emerg­ students have also said that the cial assistance to students with Young Lee, BSM '05. It also gave ing fields and special-interest position of host opened the door extracurricular opportunities for the employers that participated employers. to opportunities within the firm leadership development. the opportunity to evaluate poten­ "This group has maintained they served." Michael Cahill, BSM '06, is tial candidates. "Many students strong relationships with individu­ one of the many students who've benefited from the employers forum. During the 2004 event, the accounting major secured an internship with Crowe Chizek in Indianapolis. "SMEF offers many opportunities for students like the 2004 Dean's Office Undergraduate Student Beta Gamma Sigma. myself," says Cahill. "It was vital Service Award. "Emily has been a joy to work , . in my career search." Needham, a senior from Northville, Michigan, Nanci Forney, coordinator of student develop­ is active in a number of student organizations. ment for Krannert's undergraduate programs. She is a member of the Management Ambas­ "She will carry with her the best wishes of sadors, has served as a hostess for the School of everyone in the school when she graduates."

Krannert Magazine Spring 2005 31 student i n e w s

School of Management Council (SMC) Update By Bill Kercher SMC President

he School of Management dedication, support, and oppor­ petition with Indiana University's are planning. The letter will be TCouncil has begun another tunities they provide to Krannert Kelley School of Business. sent by e-mail to all SMC alumni year with new officers and mem­ students each year through Finally, I would like to wel­ at the start of each semester. bers who will dedicate their this event. come our new members to the In the meantime, we encour­ Ume to With the help of committee council: Sarah Arthur, Ali Bhatti, age our alumni to visit and see many events. head Kyle Matucha, SMC hosted Aubrey Thompson, Brian Fuerst, for themselves the many changes Recruitment 100 top management students Jamie Toren, Joe Blais, Justin occurring at the Krannert School and orienta­ for the fourth biennial Barbara G. Snyder, Kate Hiipaaka, Mike of Management and across cam­ tion co-chairs Doster Leadership Forum in Feb­ Walsh, Pat Sullivan, Stephanie pus. Your involvement is impor­ Courtney ruary. Kyle and his staff worked King, and Tyler Kalafut. We look tant to us, and we look forward Pegan and endless hours and poured their forward to their continued sup­ to your continued support. Erica Byrd did hearts into the event to provide port and contributions. Hail Purdue! an outstand­ an unforgettable weekend for We hope to further increase Bill Kercher I ^M For more information on ing job select­ participants and company alumni interaction by developing ^^ the School of Management ing new members to serve as the sponsors alike. a semi-annual newsletter for Council, visit www.krannert. future of SMC; they have already Scheduled for the fall of 2005 SMC alumni. This letter will high­ purdue. edu/student _ciubs/smc worked with us on several events is the Host-A-Freshman event, light individual members of the or contact Bill Kercher at and show great which will welcome council and give us a way to kercherin purdue. edu potential. over 500 first-yearstu ­ update alumni on the events we New SMC Officers In January, SMC for 2005 dents to campus and hosted the annual PRESIDENT: give them a chance to Spring Career Fair, Bill Kercher acquaint themselves which drew more VICE PRESIDENT: with SMC and the Sophia Cunha than 50 companies advising staff. We are TREASURER: to recruit and talk also busy planning SMC brightens the holidays Shawn Meier for area children with Krannert stu­ ASSISTANT TREASURER the annual 5K Charity dents. Committee Brian Fuerst RunAValk to benefit tradition started 12 years ago by Krannert faculty SECRETARY: breast cancer head Joey Mack and Aand staff continued in December when the School of I would like to thank Julia Andert research, as well as PUBLICITY: Management Council (SMC) hosted the annual Head Start the companies that Sarah Arthur, Aubrey our annual case com­ Christmas Party for area children. attended for the Thompson Children attending the party played games, visited with WEBMASTERS: Kristen Amy, ^Santa, made holiday crafts, and sang carols before Pat Sullivan opening their gifts, which were contributed by area merchants and Krannert faculty, staff, and students. It was the second consecutive year that undergraduates have organized the event, says Bill Kercher, SMC president. "We feel very blessed to have such a supportive immunity of people in the Krannert family," he says. "The smiles on the children's faces were priceless."

32 Krannert Magazine Spring 2005 Student news

Mast j^^"' Cartmell scores a major-league internship

IT'S NO SURPRISE that Nate nus Chuck Armstrong — a former resources for the Mariners, says Cartmell grew up a baseball fan. Executive Forum speaker who the new system takes less time His hometown team, the Seattle also happens to be president for team captains to complete Mariners, ranks among the league and chief operating officer of and provides employees with leaders in attendance. The club's the Seattle Mariners. more specific feedback. ballpark, Safeco Field, is likewise Cartmell learned that the orga­ "Nate represented Purdue cind regarded as one of the sport's nizafion's day-of-game staff, com­ Krannert in an extremely profes­ finest playing venues. prised of about 1,000 seasonal sional manner," Short says. "1 Nate Cartmell It's also no surprise that Cart­ employees, had recently been would rate him as our top intern mell, MSHRM '05, grew up a fan union-decertified. "The Mariners last year. His revised review of good service. As the headquar­ wanted a system to measure who process certainly had the most ters of both Nordstrom and Star­ was performing well and who positive impact." bucks, whose commitment to needed improvement," he says. Importantly, it was also a customers is legendary, Seattle Cartmell's skills were a perfect team effort. "The system had to has become a modern symbol match, and an internship was cre­ be based on the input of front­ of consumer safisfaction. ated specifically for the project. line employees," says Cartmell. At Krannert, the University of The bottom line was improving "I needed buy-in from the team Washington graduate found an the game-day experience for the captains so they would be advo­ opportunity to wed his mutual Mariners' most important cus­ cates for it." He achieved that by interests. Using his new network tomers — its fans. "The better attending pre-game meetings, at the Krannert School, Cartmell the staff performs, the higher the interviewing team captains and made contact with Purdue alum- level of satisfaction among fans," select employees, and sharing explains Cartmell. drafts and revisions with them The opportunity to focus on as the project evolved. a non-traditional workforce was Cartmell also attended as particularly appealing to Cartmell. many games as possible, watch­ The day-of-game staff includes ing the action in the stands as everyone from ushers and gate­ well as on the field. "1 observed keepers to ticket takers and pro­ employees' interactions with gram sellers, he says. Grouped other team members and with into teams of 15 to 35 workers fans," he says. and supervised by team captains, Although the Mariners didn't the employees are often fans have the year he had hoped for, themselves. "For some of them it Cartmell is glad to have con­ isn't really a job — they just love tributed. "It was great to be a part the Mariners," he says. of something that will improve Drawing on his coursework the experience of both Mariners MASTER'S JOB FAIR MOVES TO RAWLS at Krannert, Cartmell designed a fans and employees," he says. Previously held at the Cumberland Place Exhibition Center in West behaviorally based performance And that's made his experi­ Lafayette, the annual Master's Job Fair in October took place for the first management system that was far ence at Purdue equally satisfying. time in Rawls Half Company booths were set up on the second and third superior to what the Mariners had "It's been great being at Kran­ floors of the building, while the fourth floor served as a hospitality area. been prepared to use. Marianne nert," Cartmell says. "I don't think Short, vice president of human I could have found a better fit."

Krannert Magazine Spring 2005 33 Student news

Krannert Graduate Student Association (KGSA) Update By Patrick Harris, KGSA president

mhe fall semester of the 2004- We have gathered the support of Ball and Auction. This year's .. 05 school year was one of more than 100 Krannert alumni event, held on February 13th, transition for the KGSA. We put a who are willing and eager to benefited the Cary Home for great deal of effort into creating serve as mentors to current stu­ Children in Lafayette. With sup­ an organization that was truly dents. KGSA also co-sponsored port from Krannert Graduate a valuable resource for the stu­ an event in which students Career Services, the KGSA is also dent body. We've taken steps that increased their awareness sponsoring a Business Etiquette will lead to a of other cultures. Dinner to help students feel great future In conjunction with the comfortable at social functions. for both the Professional Master's Programs The KGSA welcomes the KGSA and office, the KGSA introduced a support and input of its alumni, those it Wednesday Social Hour to pro­ and we encourage your involve­ represents. vide the students, faculty, and ment in our activities and initia­ The KGSA staff of Krannert with networking tives. Together, we can continue has been and relationship-building oppor­ to improve the student experi­ Patrick Harris working to tunities. We're confident that ence and bring Krannert further provide programming that will the bonds formed through these recognition. help make students' experience interactions will last beyond our U^ For more information on at Krannert the best it can be. tenure as students and positively ^> the Krannert Graduate impact our careers and lives Student Association, visit outside of Krannert. www. krannert. purdue. edu/clubs Planning also began for many kgsa or contact Patrick Harris at Hart recognized for service spring semester activities, includ­ poharris(wkrannert.purdue. edu ing the annual Winter Charity MBA STUDENT MEGAN HART degree in five years. She received was honored in December as her BS in accounting in 2004. the recipient of the 2004 Dean's She has been involved in a Dressed to thrill Office Master's Student Service variety of student organizations Award. while at Krannert, most recently Hart will complete her mas­ serving as vice president of social ter's degree in 2005 through activities for the Krannert Gradu­ Krannert's 3-1-2 program, which ate Student Association. allows students to earn both an Hart is also a member of Beta undergraduate and graduate Gamma Sigma, an honor society for business students. She is past president of the Purdue Account­ ing Association and a volunteer with Habitat for Humanity.

/Rasters students gather lor a photo before leading area children from the Latayette Head Start program in the School of Managements annual Trick or treat Parade m October The youngsters and their hosts stopped for goodies at the offices of faculty and staff throughout the Krannert complex. The event was organized by the Management Volunteer Program (MVP) and Masters Program Assistant Kathy Barrett.

34 Krannert Magazine Spring 2005 Student news

Saint-Gobain j'^\ sponsors case CMME competition

MEMBERS OF KRANNERT'S burgh, Pennsylvania, to represent OPERATIONS CLUB competed for the school at the Carnegie Mel­ the right to represent Purdue on lon University Tepper School of a national stage during an inter­ Business annual case competi­ nal case competition at the tion last November. Dauch Center for the Manage­ Teams were given seven ment of Manufacturing Excel­ hours to analyze and present From left to right: DCMME partners Tom McDuf­lence (DCMME) 2004 Fall a business case on Medsource fee and Jim Keener of Saint-Gobain Containers Partners' Meeting. Technologies. To help ensure and Joe Swartz ofFlexware Innovation question members of Krannert's Operations Club during The winning team — com­ parity, each team member was an internal case competition in September.prise d of Krannert master's stu­ required to present a portion of (Photo by Purdue Digital Imaging) dents Sherry Chen, Meredith the case to a panel of judges Durham, Brent Horrocks, and made up of DCMME partners. Ernest Jutte — received $800 in Sponsored by Saint-Gobain prize money and a trip to Pitts­ Containers (SGC), the competi­ tion also awarded $400 for sec­ ond place, $200 for third place, Making a difference and $100 for fourth place. Tom Brad Husted (right), MSHRM '05, i/Vc...... McDuffee, senior vice president more than 100 Krannert master's students who of human resources at SGC, pitched in for "Make a Difference Day" in says DCMME's partners were October to help the Lafayette-West Lafayette impressed with teams' community. presentations. After breakfast in Rawls Hall, teams of "We received several positive students and their professors dispersed to comments about the strong per­ five area locations to clean, paint, plant formance of the Krannert mas­ trees, and clear vegetation. ter's students and the depth of Members of Krannert's Management Vol the talent in the program," says unteer Program (MVP), led by MBA student McDuffee. Xavier Pokorzynski and faculty adviser and Basil S. Turner Professor of Management I ^M For more information Steve Green, organized the event. ^v on the Dauch Center for the Management of Manufactur­ ing Excellence, visit www. krannert.purdue. edu/centers/ dcmme

Krannert Magazine Spring 2005 35 student news

All in the family Doctoral students juggle school, parenting

ONE OF THE MOST CHERISHED for PhD candidates, the experi­ your mind, it's a challenge to MEMORIES that PhD candidate ence is uniquely challenging — give attention to someone else," Antonio Macias will take from and uniquely rewarding. Diaz says. "It was particularly Krannert has little to do with Bart Sharp, who completed hard during my first year. I used his chosen field of study. his undergraduate work at Pur­ to work a lot at home locked "1 was studying during final due and returned to pursue his away in my bedroom, where 1 exams week last semester when doctorate in 2003 with his wife, had a computer. To get my atten­ Karina, my 3-year-old daughter, Christy Sue, and now 1-year-old tion, my son brought me choco­ "Every day, came to my office at home," daughter, Charlotte, says it's lates or his favorite toys." Macias says. "Carrying a book, mostly a matter of maintaining Chen Zhang's son used a I wish I could have she sat on my lap and plainly priorities. different method for getting atten­ told me, 'Let's study together. "There aren't enough hours tion. "I was expecting Ethan near 48 hours instead Dad.' She began to explain in in the day to do all of the work the end of my first semester in of only 24 hours." great detail what was happening required for a PhD, and adding the PhD program," she says. "He in the story she was reading. in family responsibilities makes kicked very hard during my two After several minutes, Karina it that much tougher," he says. economics classes, but was very closed the book and, with a mar­ "When it's time to buckle down quiet during my other classes. My velous smile on her face, said, for an exam or to hammer out husband, Vincent, and 1 thought 'Enough — let's play now!'" a paper, I have to be confident he liked economics so much that Such is the life of a doctoral that my family wants to be here, he might want to be an econo­ student trying to balance family wants me to be in this program, mist when he grows up." and school. It can be a difficult and understands the time com­ Now almost 18 months old, task for students at any level, but mitment it entails. Ethan continues to compete for "On the other hand, when his mother's attention. "It has it's time to be a father, 1 have been extremely challenging to to rest easy knowing that at the do well in courses and research end of the day it will be the most and at the same time be a caring important thing 1 ever do," Sharp mother and a loving wife," says continues. "If some less impor­ Zhang, who expects to finish tant schoolwork has to slide, her degree in 2007. "Every day, then so be it." 1 wish I could have 48 hours Fernando Diaz, who arrived instead of only 24 hours." at Krannert via Chile and Lon­ For Justin Gressel, who will don, shares a similar story In finish his doctorate in 2006, the addition to his 3-year-old son, biggest challenge is maintaining also named Fernando, the 2007 structure and self-dLscipline while PhD candidate and his wife, still finding time for his wife. ,.«^sJ Griselle, have a newborn daugh­ Aline, and their one-year-old son, ter, Maria Francisca, who arrived Alan. A traditional 40-hour work­ Antonio Macias (left) and his daughter Karina, join Fernando Diaz (right) just before the start of the week offers some measure of and his son, Fernando, for some playtime between classes. spring semester. routine and accountability, he "When you arrive home in the evening and just want to rest

36 Krannert Magazine Spring 2005 Student i n e w s

DOCTORAL STUDENT AWARDS AND HONORS

CONGRATULATIONS to the following PhD students for their achievements in the fall semester: Kannan Viswanath presented a paper titled "Investing in the Links of a Stochastic Network to Minimize Expected Shortest Path Length" at the Institute for Operations Research and the Management Sciences (INFORMS) 2004 Annual Meeting in Denver, Colorado. Viswanath Chen Zhang was pregnant with her first child, Ethan, when she and her co-authored the paper with colleagues in Purdue's husband, Vincent, arrived at Krannert in 2003. School of Civil Engineering and Koc University's College knowledge," he says. Achieving of Engineering in Istanbul, Turkey. ... Chetan Kumar's that balance will become even dissertation proposal, "Essays on Caching and Resource more difficult in May when Allocation in Computer Networks," was accepted for the Macias and his wife, Paula, International Conference on Information Systems (ICIS) expect their second child. Doctoral Consortium 2004 in Charlottesville, Virginia. Still, Macias believes the bene­ Each participating school is allowed to nominate one fits far outweigh the costs. "The dissertation for the consortium, and only 40 are eventu­ biggest reward is sharing this ally accepted. ... Paul Drnevich co-authored papers presented at the 2004 Academy of Mancigement Interna­ Purdue grads Bart and Christy Sue marvelous experience with Sharp returned to Krannert with the people 1 love the most and tional Meeting in New Orleans, Louisicina, and the their daughter, Charlotte, when he remembering that self-fulfillment 2004 Huntsville Simulation Conference in Huntsville, began work on his doctorate in 2fH)3. involves many categories in life," Alabama. He also co-authored two papers presented at he says. Zhang, Diaz, Gressel, and the 2004 Strategic Management Society International says, but PhD students are Sharp echo those sentiments. Meeting in San Juan, Puerto Rico, one of which was a largely self-supervised. "I know that when 1 get semi-finalist for the Best Overall Conference Paper Award. "You don't really have any home, there will be a little girt In addition, Drnevich was one of 30 students invited to structure imposed on you, espe­ with a big toothless grin who the Academy of Management's Business Policy and Strat­ cially while working on the dis­ will be happy to see me no mat­ egy Division's annual doctoral consortium, and was one sertation," says Gressel. "No one ter how badly 1 bombed my of 20 students awarded a Strategic Management Society is watching to see when you exam or how dumb I sounded scholarship. ... John Norris was the recipient of the come in and leave, or how much in seminar," Sharp says. "People 2004 Dean's Office Doctoral Student Service Award. Nor­ work you're doing. You feel guilty think it must be hard to make it ris currently serves as president of the Krannert Doctoral being away for so long knowing through this program with a Student Association and is active with Big Brothers/Big you don't have to be. However, family. For me, I wonder how Sisters of Lafayette, the Indiana Blood Center, and other you also have to realize that single people can survive with­ volunteer organizations. ... Jennifer Pate Offenberg you'll never graduate if you out the kind of support and was inducted into Purdue's Teaching Academy as an aren't disciplined." balance that my wife and Associate Fellow. Pate Offenberg has received a Certifi­ cate for Distinguished Teaching every semester she has Macias, who relocated to daughter provide me." taught at Krannert, and was selected as Outstanding TA West Lafayette after sbc years in — Eric Nelson by the Purdue Graduate Student Government in 2004. Mexico, agrees. "For me, it's about finding the right equilib­ rium between two of my major passions in life: my family and

Kranneri Magazine Spring 2005 37 student news

Krannert Doctoral Student Association (KDSA) Update By John Norris, KDSA President he fall semester provided the KDSA members Prashant Bel campus. In addition, Shakun TKrannert Doctoral Student lur, Shakun Datta, Justin Gressel, Datta, KDSA vice president of Association with several opportu­ Brian Roberson, and I had the library facilifies, is part of a com­ nities to interact with members honor of attending lunch with mittee that will oversee future of Purdue's administration as Purdue President Mar­ enhancements to the well as participate in a variety of tin C. Jischke during University's library social and community events. his annual visit to the system. The school year began with Krannert School in These and other the Krannert Doctoral Student November. Along activities are part of an Reception and Welcome Back with KDSA members ongoing effort by KDSA Dinner at The Trails restaurant in Chetan Kumar, Paul to improve the experi­ West Lafayette. The event gave Drnevich, and Valeriy ence of Krannert and students and faculty a chance to Sibilkov, Justin Gressel Purdue's doctoral stu­ John Norris share their summer experiences and 1 also visited Dean dents. We look forward with one another and to formally Cosier's home in December to continued progress in 2005, recognize the recipients of the for Krannert's Winter Awards and welcome the support and 2003-04 Doctoral Student Teach­ Reception. suggestions of our alumni in ing Awards. Senior Associate Dean Robert these initiatives. October was an equally busy Plante also met with KDSA stu­ For more information on month for KDSA, including a dents during a series of weekly C? the Krannert Doctoral pizza lunch and "Town Hall" lunches to address issues such Student Association, visit www. meeting in Rawls Hall that as travel grants, teaching awards, krannert.purdue. edu/clubsl allowed PhD students to share and academic policy. To date kdsa or contact John Norris at ideas and address concerns. The more than 30 students have taken norrisjb @krannert.purdue. edu month ended wnth a Halloween part in the lunches, which were costume party hosted by Greg also attended by Loeb Professor Waller, KDSA's vice president of of Economics Jack Barron, direc­ SPECIAL DELIVERY student affairs. tor of doctoral programs and research, and Kelly Felty, assistant Krannert PhD students, along with Loeb Professor of Economics and Director of Doctoral Programs and Research Jack Barron (third from director of doctoral programs. right), gather for group photo on the Boilermaker Special prior to a pizza Paul Drnevich and KDSA vice lunch and "Town Hall" meeting hosted by the Krannert Doctoral Student presidents David Lehman and Association in October Jennifer Pate Offenberg continue to represent Krannert in the Pur­ due Graduate Student Govern­ ment. Among the issues currently being debated is the proposal of a student activity fee to fund vari­ ous quality of life initiatives across

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Krannert Magazine Spring 2005 39 Class notes

Warren Wilcox, MSM, is vice chair­ 1989 PhD Alumni 1972 man at Providian in San Francisco, Larry Ring, MSM. See PhD Alumni CA. Wilcox writes that he and his David J. Pacella, MSM, is director of 1977 1977. wife, Pamela, "are focused on raising manufacturing for Meyer Products in Cleveland, OH. Larry Ring has been named chair two wonderful daughters, Katie of alumni relations for the College of 1974 and Ellie." William & Mary Executive MBA Marge Magner, MSIA, HDR '04, 1991 Program. The recipient of numerous chairman and CEO of Citlgroup's 1983 David Rodgers, MSM, is now presi­ teaching awards, Ring is the Executive Global Consumer Group, ranked Frank L. Buttitta, MSM, has joined dent of Answerlive Teleservices in MBA Alumni professor in the William No. 19 in Forbes magazine's listing the Chicago office of Deloitte & Boca Raton, FL. He previously was and Mary School of Business. He was of "The World's 100 Most Powerful Touche USA LLP as director of the CFO of NUI telecom in New Jersey. the founder and first director of the Women" and maintained her fifth- Midwest Business Development school's Executive MBA Program and place 2003 ranking in Fortune maga­ Center. Buttitta has more than has also served as associate dean for 1992 zine's 2004 list of "The Most Powerful 20 years of experience in profession­ academic affairs. Women in Business." She ranked al services, most recently serving as Jay Caraviello, MSM, has been above Oprah Winfrey in the Fortune associate director of the National appointed executive vice president 1994 poll, and ahead of Margaret Thatcher, Proposal Development Group at and co-chief operating officer of Queen Elizabeth II, and Lynne Cheney KPMG LLP SPX Corporation in Charlotte, NC. Bradley T. Ewing has been appoint­ in the Forbes poll. Magner ranks even Caraviello joined SPX in 1997 and ed the Jerry S. Rawls Endowed higher in industry-specific polls. U.S. held various positions before being Professor in Operations Management Banker, the leading senior-manage­ 1984 named president of its Cooling at Texas Tech University's Rawls ment banking magazine, put her at Technologies and Services business College of Business in Lubbock, TX. Herve J. Galon, MSIA, writes, "1 am No. 1 in its 2004 list of "The 25 Most now working as senior manager of in 2002. He was elected an officer Powerful Women in Banking." Izsak Grapin & Associates, a strategy of SPX in 2003. 1997 consulting firm in Paris, France. I Beck A. Taylor has been named 1979 focused on supply chain manage­ 1994 associate dean for research and facul­ ment, passed the APICS CFPIM and David Ross, MSIA, has joined Martek CIRM professional certifications, Derek Roesener, MSM, has been ty development at Baylor University's Biosciences Corp. as vice president of appointed director of finance for Hankamer School of Business. Taylor and am president of CPIM de France, marketing and sales. Previously, Ross the French chapter of APICS." Deico Remy International's Mexico received the Young Researcher Award spent 25 years at Merck & Co., most operations and will relocate from from Flankamer in 2000 and was recently serving as vice president of Daniel C. Kornacki, MSM, is co Delco's Anderson, IN, facilities to subsequently named the firstholde r marketing in the Vaccine Division. In founder and CEO of Bubble Flow San Luis Potosi, Mexico. of the WH. Smith Professorship in this position, he was responsible for Technologies Inc. in Amherst, NY. Economics at Baylor. the worldwide marketing and devel­ He writes, "Being CEO of an entrepre­ opment of portfolio vaccine products neurial start-up is very exciting. I am 1995 that generated annual revenues total­ responsible for all aspects of the busi­ Beck A. Taylor, MSM. See PhD Master's Alumni ing nearly $1 billion. ness including forming the senior Alumni 1997. management team and raising 1963 David W. Scheible, MSIA, has venture capital." Bubble Flow designs been named chief operating officer and markets products for professional 1997 Joseph Messa, MSM, writes, "I have of Graphic Packaging Corporation in just moved from Brussels, Belgium, and amateur winemaking. Lynette McBride, MSM, writes, "I Marietta, GA. In this expanded leader­ accepted the dealer auditor position where I have been working for two ship role, Scheible assumes responsi­ years in European Union affairs. I will with the North American Sales bility for ali company operations 1987 Accounting Group in Ford Motor keep some European affairs with the worldwide. He had been the compa­ EUROJESS Association, but as a Russ Gelberg, MSIA, has joined Company in April 2004.1 moved to ny's executive vice president of com­ mTeam Financial in Northbrook, IL, Michigan from New Jersey where retired Jesuit living in the Girona, mercial operations since its creation Spain, religious community." as a mortgage planner He writes, I was a dealer zone manager for in a 2003 merger. "Helene and I have four daughters: Lincoln Mercury-New York Region. Thomas A. Page, MSIA, HDR '94, Jessica, Madeline, and identical twins has been appointed to the board of 1982 Emma and Natalie. I am an active directors of both Community Bancorp member of the community and also 1998 John Mayers, MSM, has been Inc. and Community National Bank active at our daughters' school." Paul Farr, MSM, has been named named vice president Textron Six in Escondido, CA. Page is the former vice president and controller for PPL Sigma and Transformation for Textron chairman, president, and CEO of Corporation in Allentown, PA. Gunn Inc. He previously served as executive Enova Corporation and San Diego 1988 previously was senior vice president vice president of Textron Six Sigma Gas & Electric Company A member Dan Golles, MSM, is now vice presi­ of PPL Global, and also served as for Textron Financial, a position he of Krannert's Dean's Advisory dent of Lear Corp.'s GM Truck Group assumed in January 2002. Mayers chief financial officer and vice presi­ Council, he is also a director of in Detroit. He was previously vice is also a member of Textron's dent-finance of PPL Montana. American Innotek, SYS Technologies, president-product engineering for Transformation Leadership Team, and Multicell Technology, and is Lear's Interior Products Division. He which is comprised of the corpora­ an advisory director of Sorrento has also served as vice president of 2001 tion's top executives. Ventures, a San Diego venture SSD Applications Engineering and Allen "Brian" Jones, MSIA, writes, capital firm. was a Six Sigma champion for Lear's "I recently retired from the U.S. Coast DaimlerChrysier division. Guard after a 24-year, active-duty

40 Krannert Magazine Spring 2005 Class notes

career. I have accepted a position as a research fellow at the Logistics Giving back to tlie future Management Insfitute (LMI) in McLean, VA, where I will be working China's booming economy is grabbing plenty of headlines in the business press lately, but the stories behind with client agencies to identify and the country's revitalization sometimes get overlooked. One belongs to C.S. Wong, PhD '89, who left Krannert exploit opportunities to improve their business practices and processes." and returned to his homeland in 1990 to join the management faculty at the Chinese University of Hong Kong. LMI is a not-for-profit government Now a full professor and member of the senior staff, Wong teaches the university's most difficult manage­ consuUing firm. ment class — an introductory course for freshmen and MBA students. He's also designed a special course that Kristen Pavelka, MBA, has been focuses on interpersonal skills for human resource management students. promoted to the newly created posi­ In addition to training future business leaders, Wong uses his academic skills to help the country make bet­ tion of finance manager-special proj­ ects. Business Intelligence, at Target ter use of its existing workforce. One of his research interests is the use of local talents as middle- and top-tier Corp. in Minneapolis, MN. Pavelka managers. He's also using his research to develop a model of career interests for various Chinese societies, previously was a financial analyst including Mainland China, Taiwan, Hong Kong, and Macau. for the company. "It is important to work on issues that I feel are interesting and will have significant implications to the 2002 field of organizational behavior and human resource management," Wong says. Wong's most recent work, however, has implications that reach far beyond his chosen field of study Since Ralph Gunn, MBA, has been appointed president of the Southern 2001, Wong and three of his colleagues have contributed substantial time and money to rebuilding the primary- African Institute for Industrial and secondary-school system in an underdeveloped Chinese county. Engineering (SAIIE), the same body "At that time in Hong Kong, there was a lot of media coverage concerning education in the western that spearheads the country's industri­ al engineering industry. Gunn is a spe­ part of China," he says. "A lot of pupils had difficulties paying their fees and were studying in dangerous old cialist consultant at the IQ Business buildings." Group in Johannesburg. Wary of corruption and misspending at higher levels of government, Wong and his colleagues bypassed the Sophia Toh, MBA, and her husband, red tape and made direct contact with local education officials in one of China's poorest counties. Assured that Somsavay Phompatha, announce the their money would be put to good use, the group made an initial donation of 200 "assistantships" to help stu­ arrival of their second child, a son, Andrew Leon Phompatha, born dents pay their fees. November 14, 2004. Sophia is a "I revisited the county in subsequent years to talk to the officials, teachers, and parents," says Wong. "We financial analyst with Convergys increased our donation each year, and in 2004 we donated 500 assistantships." Corporation in Cincinnati, OH. But assistantships addressed only one of the two primary concerns. While many more students could afford 2003 the required fees, their classes still took place in facilities whose age and disrepair made for an unsafe learning environment. Julie A. Lahner, MBA, has opened a Padgett Business Services office in Wong stepped in again, donating US$20,000 of his own money and helping raise another US$6,000 to Lafayette, IN. rebuild one of the most dangerous buildings. It went into use in January 2005, and Wong is now leading his colleagues in an effort to fund the rebuilding of four more county schools by 2010. 2004 But his support doesn't stop there. He's also developing an extracurricular reading program in the county, Frederic Boudy, MSIA, is now an and has pledged US$20,000 a year for six academic years to begin a student loan program for its high school assistant auditor for Deloitte Touche and university students. Tohmatsu in Paris, France. "I am very pleased to have the chance to help some of my less fortunate Chinese citizens," says Wong humbly "I hope these projects will continue to bring a better education and better opportunities to the Bachelor's Alumni children of this county, and serve in the future as a model for other poor counties." 1965 The students upon whose lives Wong has had 40TH ANNIVERSARY YEAR Ronald Stewart, BSIM, has been an impact don't have to wait appointed to the board of directors of for such a model, however. Wabash National Corp. in Lafayette, For them — and for many IN. Stewart is president and CEO of Material Sciences Corp., a leader in others in China — Wong the fieldo f design and analysis of himself is the standard. advanced materials and structures. — Eric [kelson 1969 Daniel Wiseman, BSIM, president of WLseinan Consulting and Training Inc., has moved his business to C.S. Wong (top raw, far right), PhD '89, with students and teachers outside a school Chicago to continue his work with he's helping to rebuild in one of China's poorest counties. libraries and non-profits in leadership development and planning.

Krannert Magazine Spring 2005 41 Class notes

Washington Group International Inc., and I are re-acclimating here wdth Graphic Enterprises Inc. in North 1970 Canton, OH, and will also serve on 35TH ANNIVERSARY YEAR Solera Capital, Krannert's Dean's our daughter, Emily, and our son, Advisory Council, and the St. John's Matthew (bom in London). I am the board of directors. He remarried James E. Carlson, BSIM, specialist- Law School Advisory Board. nearing 25 years with Marathon." on July 3, 2004. market intelligence for Gaska Tape Inc., has moved and remarried. He Robin Paul Malloy, BSM, was Michael E. Rogers, BSM, recently and his new wife, Kathleen, live in 1972 named the E.I. White Chair and joined Ernst & Young LLP as a part­ Goshen, IN. Nancy H. Handel, BSIM, has been Distinguished Professor of Law and ner in the Transactions Advisory promoted to chief financial officer of was appointed Senior Asscx:iate Dean Services Group in Dallas, TX. Rogers 1971 Applied Materials Inc. in Santa Clara, for Academic Affairs at the Syracuse had been a managing director in CA. A 19-year veteran of the company, University College of Law. Malloy also Ernst & Young Corporate Finance Karen L. Newman, BSIM, has Handel held the post of deputy chief celebrated the release of his 10th LLC in Atlanta, GA. been named dean of the University of financial officer, corporate controller, book, Law in a Market Context: An Denver's Daniels College of Business. and principal accounting officer for Introduction to Market Concepts in 1983 She was previously dean of the the past four years. She also is a Legal Reasoning. His daughter, Gina, Robins School of Business at the member of the Advisory Board of started last fall at Purdue. Lawrence B. Steiniiauer, BSIM, University of Richmond in Virginia, Community Foundation Silicon Valley has been promoted to controller, where she hired half of the current and the Women of Silicon Valley 1978 Americas Actuation Facilities, for faculty, oversaw fundraising for a Advisory Council. Eaton Corporation. He writes, "I will new business school building, and Robert F. Rossiter Jr., BSIM, have responsibility for providing ana­ revamped the MBA program. Larry Ring, BSIM. See PhD Alumni has been elected as a fellow to the lytical support and driving financial 1977. College of Labor and Employment and operational excellence through­ Bettina M. Whyte, BSIM, a principal Lawyers. It is the highest recognition out the Americas Actuation manufac­ at AlixPartners LLC, has been appoint- in the profession. Rossiter is an attor­ turing and office facilities." Stein- eci to the board of directors of AGL 1977 ney and shareholder of Eraser Stryker hauer lives with his wife, Julie, and Resources. An expert in corporate William "Bill" Hastings, BSIM, Meusey Olson Boyer & Bloch PC. in son, Ryan, in the Ann Arbor, Ml, area. restructuring, Whyte has served as an is now senior vice president of Omaha, NE. interim chief executive officer, chief Marathon International Petroleum in operating officer, and chief restructur­ Houston, TX. He writes, "Our family 1984 ing officer of numerous troubled recently returned to the U.S. and 1982 Gregory Cagnassola, BSM, writes, companies. She also sits on the Houston from a five-year assignment Mark C. Lewis, BSM, has been "After 10 years with Inland Paper- boards of Amerisure Insurance, in London, England. My wife, Debra, appointed president and CEO of board and Packaging, I have made a

Landing the 'Dream Job'

Like many young business school graduates, Michelle Warble, BSM '01, Krannert, My biggest advantage is having a business degree from a high­ began her career working in traditional fields such as human resources ly regarded and well-known school in a field where practically no one and product development. While such work used the skills she'd devel­ has any sort of business background." oped at Krannert, it left her unfulfilled. Warble has not rested on her success. While on hiatus between sea­ So in April 2004, Warble set out for the East Coast confident that her sons of Dream Job, she worked on the set of Steven Spielberg's War of education would serve her well in a less traditional field — film and TV the Worlds, which stars Tom Cruise and is scheduled for a summer 2005 production. "I gave up everything I had, left my release. She also spent New Year's Day helping to produce the Rose friends and family behind, and made the move to Parade in Pasadena, California, which airs in 28 countries throughout New York City," she explains. "At the time, I didn't the world. have a job or know anyone in the industry" In May, Warble plans on returning to the Hoosier state to film her She began by working any job that was even first movie through her new production company, Whistle Pig Productions remotely related to the entertainment field, pour­ (www.whistlepigproductions.com). "I want to give back to Indiana, and ing her heart and soul into each opportunity. I think the best way to do that is to bring my business to the state," "Many times I was not paid, but I worked like I she says. was making $1,000 a day," Warble says. That will mark the beginning of an ambitious agenda. "Within the Her efforts paid off when she was hired as a next two years, my goals include producing two movies, working as a Michelle Warble. i?5/if P''oduction assistant on ESPN's Dream Job, a reali- field producer for ESPN, and working in some capacity with the best in 01, behind the scenes ty show in which contestants vie for an anchor the industry," Warble says. at the 2005 Rose spot on SportsCenter, the cable network's iconic "My educational background has given me the confidence I need to Parade in Pasadena, daily highlights show. In just a short time, Warble work in any industry," she says, "At the end of the day, the knowledge I C^- had made serious progress. have in my head and the ambition I have in my heart will take me down "It takes most people two years to break into the industry from whatever path I choose." scratch, and I was fortunate enough to do it in two months," she says. "I — David Williams firmly believe that much of it had to do with the education I received from

42 Krannert Magazine Spring 2005 Glass notes

transition and joined the law firm of 1992 Matthew L. Donaldson, BSM, mar­ DeFur Voran LLP in Fishers, Indiana. 1997 ried Sarah Beth Ruka on October 30, Establishing a new office for the firm Marshall Bass, BSM, has been William "Bill" Anthony, BSM, and 2004, in Milwaukee, WI. Donaldson was an exciting opportunity that I appointed to the board of directors his wife, Catherine, announce the is human resources manager for could not pass up. My areas of prac­ of Dune Energy Inc., a diversified birth of a daughter, Abigail Grace, on Cooper Power Systems in Waukesha. tice are tax law, estate planning and energy company with operations November 18, 2004. Anthony is plant administration, corporate law and presently focused in South Texas. manager for Sonoco Products Scot J. Halvorsen, BSIM, writes, "I business transactions, and real Bass currently serves as a principal Company in Broken Arrow, OK. recently completed a one-year feder­ estate. My wife, Carrie (BS Pharmacy with Weisser, Johnson & Co., an al judicial clerkship after graduating energy-focused boutique investment Sarah J. Deneen, BSM, writes, "I from the University of North Carolina '86), and I continue to reside on the graduated from John Marshall Law north side of Indianapolis and stay bank based in Houston, TX. at Chapel Hill School of Law in May School in 2000 and am a commercial 2003; I have accepted an appoint­ quite busy with our sons Drew, Jack, Jennifer Pescatore, BSM, writes, litigation attorney for Hedlund & Tommy, and Will." ment as an attorney with the Office "In August, 1 opened the Phoenix Hanley LLC in Chicago. 1 was a of the Comptroller of the Currency Jotin E. Gerding Jr., BSIM, writes commercial real estate loan produc­ member of the trial team ... repre­ (OCC)." that he "has left manufacturing and tion office for Bank of Oklahoma senting the plaintiff in an accounting gone back to the college life as under the name of BOK Financial. malpractice case securing a $23 mil­ Staci (Ketron) Hicks, BSM (ACCT), major procurements manager We provide construction financing lion dollar jury verdict in 2000. I have married Ryan Joseph Hicks on for the University of Virginia in to middle market homebuilders and also been involved in the case all the November 20, 2004. Hicks is a cost Charlottesville." Gerding previously commercial real estate developers." way through the Illinois Supreme accountant'financial analyst in the was purchasing director for US Pescatore previously was senior vice Court affirming the judgment." Financial Planning division of St. Can Co. in Illinois. president of California Bank & Trust Francis Hospital & Health Centers in Phoenix, AZ. Philip S. Wagler, BSM, is now in Beech Grove, IN. Stephen R. Hanon, BSM, was manager of CRC-S3 in Chicago, IL. named chief financial officer of Shop Spencer Ralces, BSIM, is now direc­ He previously was an associate with Kyle Knapp, BSM, writes, "I am cur­ At Home Network in Nashville, TN. tor of finance for Kmart in Palatine, 84 Lumber Co. in Lafayette, IN. rently finishing my stint as a GE Plant His appointment is the latest move in IL. He was previously a distribution Financial Leadership Program mem­ building an executive management manager in Kmart's Columbus, OH, 1998 ber by assuming the role of finance team focused on repositioning Shop operations. manager at a 100-person, $20-miI- At Home into an integrated retail Kathryn (Eyler) Chellgren, BSM, lion-per-year facility. I am getting Craig A. Warner, BSM, and his married David S. Chellgren on July acclimated to rural North Carolina. extension of Scripps Networks. wife, Lianne, announce the birth of Hanon previously was senior vice 17, 2004. She is an associate financial ... So far things are great, and I'm their daughter, Mary, on January 26, consultant with Eli Lilly in glad to be in a location now for more president and CFO of Polo Ralph 2004. Warner is a staff accountant Lauren-Retail. Indianapolis, IN. than 6 to 12 months at a time. This with Astral Industries in Lynn, IN. is the fourth state I've lived in since I Jason B. Whiting, BSM, vice presi­ 1999 graduated, so having some roots is a 1985 dent, Lehman Brothers, was married change of pace for me." 20TH ANNIVERSARY YEAR Julie (Larson) Tindall, BSM, mar­ in July 2004. He and his new wife, ried Jason T Tindall (SLA '00) on Christine (Keefer) McComas, George E. Molchan, BSIM, has Michelle, live in New York, NY. July 31, 2004. She is a senior BSM, married Nathan McComas been named chief information officer accountant with BKD LLP in (ECE '00) on October 16, 2004. at Freudenberg-NOK in Plymouth, Indianapolis, IN. McComas is an information tech­ MI. Molchan has more than 18 years 1995 10TH ANNIVERSARY YEAR nologist with Raytheon in of experience in various groups and Carrie (Klockow) Woodruff, Indianapolis, IN. divisions at NCR Corp., most recently Denise (McPeek) Dragotto, BSM, BSIM, married David Woodruff (BSM serving in a dual role as the IT direc­ married Joe Dragotto on April 24, '99) on April 24, 2004, in Carmel, IN. tor, Enterprise Resource Planning, in 2004. She is manager of Information She works for NNC Group in 2001 Dayton, OH, and as the director of IT Resources Inc. in EI Segundo, CA. Indianapolis. Michael L. Grant, BSM, has gradu­ for the Retail Solutions Division in Zamzuri Hassim, BSM, and his ated from the Stetson University Duluth, GA. David Woodruff, BSM, married School of Law and is now an attor­ wife, Suhaila, welcomed their first Carrie Klockow (BSIM '99) on April child, a daughter named Puteri ney with Ward Damon & Posner PA. 24th, 2004, in Carmel, IN. He works in West Palm Beach, FL. 1990 Zareen Sofea, on September 13, for IBM in Indianapolis. 15TH ANNIVERSARY YEAR 2004, in Putrajaya, Malaysia. Hassim Charles Mark Sleeman, BSIM, a Sean Spielman, BSM, was recently works for Shell IT International. 2000 second lieutenant in the U.S. Army promoted to vice president, human Rangers, has returned from 18 Matt H. Johnson, BSM, has been 5TH ANNIVERSARY YEAR resources & administration, at Turtle promoted to associate regional months in Kuwait and Baghdad, Wax Inc. in Chicago, IL. Caroline Campbell, BSM, writes where he served as a company director for Wells Fargo Funds in San that she "just moved back to Lincoln, Francisco, CA. He was previously commander. He recently stopped by NE, from Chicago to join in our fami­ Purdue to thank Dean Cosier and 1991 premier banking associate for ly business endeavors. I'm acting Wells Fargo in Danville, CA. give "credit where credit is due" Jim Hirscii, BSIM, is now director as the director of development for for the education he received at of sales operations-central sales Kristen Pavelka, BSM. See Master's Village Gardens, which is a 300-acre Krannert. for Symbol Technologies Inc. in Alumni 2001. traditional neighborhood design Hoffman Estates, IL. Hirsch and his development project. It will take wife, Brittany, have two children, Kristine (Kobza) Roe, BSM place on the land formerly used for Lauren and Camden. (ACCT), married Nick Roe (CFS '94) growing trees in our family nursery on February 28, 2003. She is a whole­ and landscape business." sale property insurance broker for Peachtree Special Risk Brokers and lives in Scottsdale, AZ.

Krannert Magazine Spring 2005 43 Glass I n 01 e s

2002 In Memoriam Stacy (Ripberger) Jones, BSM Stay connected (ACCT), married Mark E. Jones 1957 (BSME '02) on June 19, 2004. After honeymooning in Aruba, the couple Daniel "Kirk" Fordice Jr., MSIA, UPDATE YOUR INFO took residence of a new home in former Mississippi governor, died Knox, IN. September 7, 2004, of leukemia. www.krannert.purdue.edu/alumni/ He was 70. Fordice became a self- Bilal E. Sidat, BS (ACCT), is now a made millionaire through his Fordice business analyst in Global Corporate Construction Co. in Vicksburg, MS. and Investment Bank (GCIB) at He upset incumbent Democrat Citigroup in Pakistan. Ray Mabus in 1991 to become We'd like to know Lori Szczypiorski, BSIM, has Mississippi's first Republican gover­ what youVe been up 161* accepted a position with Ferguson nor since Reconstruction. Fordice Enterprises in South Bend, IN. She served as governor from 1992-2000, becoming the first Mississippi chief Please let us and your fellow alumrn know was previously an associate with your latest news, such as: Cardinal Health Inc. in Illinois. executive to be elected to successive terms. Cary Wilson, BSM, is now a NAME CHANGES program manager at the Indiana NEW JOB/COMPANY Department of Commerce in 1970 (please let us know your new title and Indianapolis, IN. He previously was Ray Battalio, PhD, MSM '68, passed a short description of responsibilities) a brokerage operations specialist for away on December 1, 2004, follow­ ADDRESS CHANGES H&R Block Financial Advisors in ing a brief illness. Professor of eco­ BIRTHS/DEATHS Detroit, MI. nomics and the Marie Tucker Curie OTHER IMPORTANT EVENTS Professor in Liberal Arts at Texas (awards, honors, community service, etc.) A&M University, Battalio was one of 2003 PROSPECTIVE NEW PARENTS AND THOSE PLANNING ON the leading practitioners in applying GETTING MARRIED: Please send news after the event to ensure we Munir M. Bharwani, BSM, experimental methods to economic report accurate, up-to-date facts. currently works in New Business science. He pioneered the study of MARRIED/DIVORCED ALUMNAE: We'd like to include maiden and Development for Hotel Marine Plaza economic decision-making using ani­ married names for identification purposes. When you send us mal subjects, and also served as a in Mumbai Maharashtra, India. updates, please include your name exactly as it appeared last in our Texas Engineering Experiment records, and then exactly as it should appear now. Be sure to indicate Gary Pike, BSIM, is now senior Station (TEES) senior fellow. manager, eBusiness, for Otis Elevator if you would prefer we not include your maiden or most recent last in Farmington, CT. name in any publications. 2004 Please e mail [email protected] or visit www.krannert.purdue.edu/konline/classNotes/Updatelnfo.asp Daniel Maynard, BSM, has a new job as an operations analyst. Funds to update your information. Valuations, for Bank of America in Thanks for keeping in loucli! Dallas, TX. *Class Notes is for information regarding Krannert alumni only Information on addresses, telephone numbers, etc., is for Krannert and Purdue use only and will not be released for mass-marketing purposes.

44 Krannert Magazine Spring 2005 Krannert School of Management Krannert Magazine PURDUE UNIVERSITY Krannert Magazine is produced www.krannert.purdue.edu twice a year by Purdue Administration Marketing Communications. Richard A. Cosier, Dean and Leeds Professor of Management Staff Robert Plante, Senior Associate Dean and DIRECTOR: Dave Brannan James Brooke Henderson Professor of Management ASSISTANT DIRECTOR: Gerald J. Lynch, Associate Dean of Programs and Student Services Melanie A. Hafin EDITOR: Eric Nelson G. Logan Jordan, Associate Dean of Administration WRITERS: Emily Hunteman, Gerry McCartney, Assistant Dean for Technology Mike Lillicfi, Eric Nelson, David Williams DESIGNER: Anita Noble Programs Undergraduate Programs Services PHOTOGRAPHERS: Alec Huff, Mark Business Opportunity Program Phone: (765) 494-4342 Careers and Internships Simons, David Umberger, Fax: (765) 496-1479 Cornell A. Bell, Chairman Career Services Center (undergrad­ John Underwood [email protected] Phone: (765) 494-4520 uate programs) www.krannert.purdue.edu/ Fax:(765)496-1778 Kay I. Henry, Coordinator programs/bachelors Comments about the magazine? [email protected] Phone: (765) 494-1688 Contact Tim Newton www.krannert.purdue.edu/ Fax: (765) 496-1479 (765) 496-7271 centers/bop [email protected] [email protected] Doctoral Programs Center for E-Business Educa­ vvavw.krannert.purdue.edu/ and Research tion and Research (CEER) programs/bachelors/ Address change? Jack Barron, Director Ananth Iyer, Director careercenter (800) 893-4108 Phone: (765) 494-4375 www.krannert.purdue.edu/ Graduate Career Services aluminfo(g) krannert.purdue.edu Fax: (765) 494-1526 centers/ceer (master's programs) [email protected] Alan D. Ferrell, Director www.krannert.purdue.edu/ Burton D. Morgan Center for Entrepreneurship Phone: (765) 494-4377 programs/phd Richard A. Cosier, Director Fax: (765) 494-6385 Executive Education www.krannert.purdue.edu/ [email protected] Wilbur G. Lewellen, Director centers/ce wavw.krannert.purdue.edu/ Degree Programs programs/masters/mpo Center for International Busi­ Erika Steuterman Krannert ness Education and Research Development Phone: (765) 494-4501 (CIBER) W David Lasater, Director School of Management Fax: (765) 494-0862 Greg Hundley, Director Phone: (765) 494-6168 steuterman@krannert. www.krannert.purdue.edu/ Fax: (765) 494-4360 Purdue University purdue.edu 403 W. State Street centers/ciber [email protected] Non-Degree Programs West Lafayette, IN 47907-2056 wwav.krannert.purdue.edu/ Michael E. Sheahan Dauch Center for the Manage­ departments/development Phone: (800) 893-4108 Phone: (765) 494-7700 ment of Manufacturing Enter­ (765) 494-9700 Fax: (765) 496-3483 prises (DCMME) External Relations and Fax: (765) 494-4360 [email protected] Herbert Moskowitz, Director Communications [email protected] www2.krannert.purdue.edu www.krannert.purdue.edu/ Tim Newton, Director www.krannert.purdue.edu centers/dcmme Phone: (765) 496-7271 German International Graduate Fax: (765) 494-4360 School of Management and Indiana Council for [email protected] Administration (GISMA) Economic Education (ICEE) Gerald J. Lynch, Director Harlan R. Day, Director Library PURDUE Phone: (765) 494-0898 www.econed-in.org Judith M. Nixon, Director Fax: (765)496-6919 Phone: (765) 494-2920 [email protected] Purdue Center for [email protected] © 2005 by the Purdue University www.gisma-hannover.de Economic Education (PCEE) wavw.lib.purdue.edu/mel Krannert Scfiool of Management. Michael W Watts, Director All rigtits reserved. No part of this Professional Master's Programs www.krannert.purdue.edu/ publication may be reproduced or Charles R. Johnson Jr., Director centers/pcee duplicated without the prior written John J. McConnell, Academic Chair permission of the publisher While every effort has been made to erasure William FJobba, Technology the accuracy of the information Director of Admissions Transfer Initiative (TTi) included in this publication at the Phone: (765) 494-0773 Steve Martin, Director time of printing, the publisher shall Fax: (765) 494-9841 wTAav.krannert.purdue.edu/ not be liable for damages arising centers/tti from errors or omissions. [email protected] www.krannert.purdue.edu/ programs/masters An equal access/equal opportunity university Fifth Annual KRANNERT LEADERSHIP SPEAKERS SERIES

Presents Steve Forbes ^ Thursday, October 13, 2005 Purdue Memorial Union, West Lafayette, Indiana #

urdue University's Krannert School of Management welcomes Steve PForbes as guest speaker at the fifth annual Krannert Leadership Speakers Series. Enjoy dinner, networking opportunities, and the chance to learn from a member of one the most recognized families in American publishing. Forbes currently serves as president and chief executive officer of Forbes and editor-in-chief of Forbes magazine. Since he took the helm in 1990, the company has launched a variety of new publications, reaching a combined worldwide audience of nearly five million readers. Forbes writes editorials for each issue under the heading of "Fact and Comment." A respected economic prognosticator, he is the only writer to have won the Crystal Owl Award four times. The prize was formerly given to the financial journalist whose economic forecasts for the coming year proved most accurate. In both 1996 and 2000, Forbes campaigned for the Republican presidential nomination on a platform advocating a flat tax, medical savings accounts, a new Social Security system, parental choice of schools, term limits, and a strong national defense. In his speeches, Forbes addresses some of the most compelling global business issues of the day, exploring the ethics and aspects shaping today's economy and the trends affecting the future of business, government, and families.

INFORMATION AND TICKETS

Contact: Tim Newton Phone: (800) 893-4108; (765) 496-7271 Fax: (765) 494-4360 E-mail: [email protected]

www.krannert.purdue.edu/alumni/ksaa/speaker_series

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